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Referendum Baseline Public Opinion Poll July 2010 Date Published: 23rd July 2010

Š 2010. Synovate Ltd. All rights reserved.

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The concepts and ideas submitted to you herein are the intellectual property of Synovate Ltd. They are strictly of confidential nature and are submitted to you under the understanding that they are to be considered by you in the strictest of confidence and that no use shall be made of the said concepts and ideas, including communication to any third party without Synovate’s express prior consent and/or payment of related professional services fees in full.


Methodology


Objective of the Survey The objective of the survey was to assess voters’ views on issues regarding the draft constitution including: sources of information about it, the position of religious leaders, and possible violence. The results should contribute to a deeper understanding of the processes of public opinion formation and decision-making by ordinary Kenyans and inform responses to challenges in the post-referendum environment.

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Poll Methodology Dates of polling

July 11th – July 17th

Sample Size

6005 respondents

Sampling methodology Universe Data collection methodology Sampling error

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Random, Multi-stage stratified using PPS Recently registered voters by IIEC

Structured Face-to-Face interviews at the household level +/-1.6 with a 95% confidence level

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Sample Distribution Province

National Population distribution (over 18 years)

Distribution of registered voters (IIEC Register)

Survey Sample distribution

Nairobi

10%

10%

10%

Central

14%

16%

16%

Coast

9%

8%

8%

Eastern

16%

16%

16%

North Eastern

3%

2%

2%

Nyanza

14%

14%

14%

24%

24%

24%

11%

11%

11%

Rift Valley Western

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Familiarity with the proposed Draft


“Have you checked the Voters’ register to make sure your name is there?” By Total

Base: n=6005 (All Respondents) © Synovate 2010

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“Are you planning to go and vote?” By Total

Base: n=6005 (All Respondents) © Synovate 2010

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Motivation for voting: By Total

Base: n=6005 (All Respondents) Š Synovate 2010

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Motivation for voting: By ‘Yes’ voters

Base: ‘YES’ Voters (All Respondents) © Synovate 2010

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Motivation for voting: By ‘No’ voters

Base: ‘NO’ Voters’(All Respondents) © Synovate 2010

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“How much do you know about the draft constitution?” By Total

Base: n=6005 (All Respondents) © Synovate 2010

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“How much do you know about the draft constitution?” By Gender & Setting

Base: n=6005 (All Respondents) © Synovate 2010

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“How much do you know about the draft constitution?” By Province

Base: n=6005 (All Respondents) © Synovate 2010

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“From which sources have you learnt something about the proposed constitution?”

Base: n=5979 (Those who know at least something about the constitution) © Synovate 2010

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Usefulness of main sources of information: By much/only some information.

Base: By those with two or more sources of information. Š Synovate 2010

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“Would you say the information you obtained was balanced to both sides or biased?” (Base: Those who attended a workshop/forum)

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Views on the draft


“When a referendum is held in August this year, will you vote YES to approve or NO to reject the draft constitution?”

Base: n=6005 (All Respondents) © Synovate 2010

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“When a referendum is held in August this year, will you vote YES to approve or NO to reject the draft constitution?”

Base: those who have made up their minds © Synovate 2010

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Reasons why you would vote against the proposed constitution

Base: n=1321 (those will vote NO) Š Synovate 2010

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“Do you/your family have anxieties about the security of your land if the draft constitution is ratified?” By Total and Province (Base = those who own land)

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Support for the draft by the level of familiarity

% Indicating will vote ‘yes to approve’

Base: those indicated will vote Yes to approve © Synovate 2010

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Support for the draft by support for political personalities and political parties


“If Presidential elections were held today, who would you vote for if that person was a presidential candidate?”

Base: n=6005 (All Respondents) © Synovate 2010

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Support for the draft by political personalities followers. Supporters of

Yes to approve

No to reject

Undecided

May

July

May

July

May

July

Raila Odinga 

74%

82%

8%

7%

17%

11%

Mwai Kibaki 

57%

61%

13%

14%

30%

25%

Martha Karua 

53%

54%

17%

21%

31%

25%

Uhuru Kenyatta

50%

59%

25%

20%

25%

20%

Kalonzo Musyoka

44%

49%

26%

29%

31%

21%

William Ruto 

10%

12%

68%

73%

22%

14%

Base: Supporters of each personality

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“Which political party do you feel closest to?”

Base: n=6005 (All Respondents) © Synovate 2010

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Support for the draft by political parties followers.

Base: Supporters of each Party Š Synovate 2010

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Support for the draft by Provinces.

Base: Supporters of each Party Š Synovate 2010

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Religious leaders and the draft


“Should religious leaders take sides, either “YES” or “No” on the constitutional referendum?”

Base: n=6005 (All Respondents) © Synovate 2010

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“Have your religious leaders taken sides on the Draft Constitution, whether ‘Yes’ or ‘No’?”

Base: n=6005 (All Respondents) © Synovate 2010

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“Which side is your LOCAL religious leadership supporting?”

Base: n=3434 (Those who know that their religious leaders have taken a position) © Synovate 2010

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Voters’ intentions in relation to their local religious leaders’ position

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Present Occurrence and Future Concerns of Violence


“How likely do you think there will be violence in your locality related to the campaigns for an against the draft constitution?” By Total, Province

Base: n=6005 (All Respondents) © Synovate 2010

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Some current affairs issues


“Do you support the proposed increase in salaries and  benefits for MPs?” By Total

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“Do you support the price control bill passed by  MPs?” By Total

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Useful Illustrations


Geographical distribution of ‘Yes’ and ‘No”

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Regional profile of ‘Yes’ and ‘No’

Share of the ‘YES’ support by province © Synovate 2010

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Share of the ‘NO’ support by province Referendum Baseline Poll July 2010

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Assumptions The results of this opinion poll assume: 1.That there will be equal voter turnout from both the ‘Yes’ and ‘No’ side 2.That there will be no significant change in political alliances before the referendum 3.That once the undecided group finally make up their minds, their support will distribute equally between the ‘NO’ and ‘YES’ side. 4.That the electoral process will be accurately reflect the voting behaviour

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Some Key observations •

There is notable high level of confidence in this democratic process as demonstrated by the high levels of desire to turnout and vote.

Further, voters are motivated to turn out and vote by the high desire for better governance and need to excise ones democratic right by way of voting for/against that what they feel best for themselves and the country

We also report significantly high levels of voters card validation- which is a clear response to messages by the IIEC.

The diminishing levels of indecisiveness and increase levels of supporters following their respective political leaders position is a clear demonstration of the impact of the ongoing campaigns.

Further, the ongoing civic education and campaigns have increased levels of familiarity with proposed constitution

There are notable levels of cohesion and tolerance as demonstrated by the very low levels of tensions or predictions of violence.

The voters are also fairly tolerant of the religious leaders taking positions which do not necessarily match their own

finally, the yes side has a clear majority, in fact, based on those who have made up their mind nearly three quarters would vote in favour of the proposed draft. © Synovate 2010

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Poll Methodology The target population for this survey was all Kenyans who have recently registered with the IIEC as voters. A sample size of 6005 respondents was drawn and distributed across the country based on the voters register by regions as per the IIEC. The sample was distributed across 71 districts. The maximum margin of error attributed to sampling and other random effects of this poll’s sample size is +/- 1.6 % margin at 95% confidence level. A randomized multi-stage stratified design using probability proportional to size (PPS) was used. This ensured that districts with a higher voter population size had a proportionately higher sample size allocation. The interviews were done face to face at household level. Household interviews were preferred because they allow for pure random sampling ensuring full representation of the various demographics and also for quality control. These face-to-face in-home interviews are also preferred because they allowed for further probing as respondents have more time to respond to questions . The households were selected using the systematic random sampling procedure. In this case a random starting point was selected within a cluster of households. From that point the interviewers mainly skipped 4 households until the sample size for that cluster in the district was achieved. One eligible respondent was then selected from each qualifying household through a household member randomization technique known as the Kish Grid. This was done to ensure that there was no bias related to household member selection. The data collection involved the use of a semi-structured questionnaire having both open and closed ended questions. The poll questions were structured in a very open manner, with all possible options provided, including no opinion. This ensures that there is no bias at all with the way the questions are asked. Strict quality control measures for data collection were applied. The fieldwork Supervisors made a minimum of 15% on-site back checks and accompanied a minimum of 10% of all interviewers’ calls, while the field managers made 2% back-checks. These back-checks were made within the same day of interviewing

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For further details Please contact: George Waititu Tel: + 254 20 4450 196 Mobile: +254 722206980 George.waititu@synovate .com

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SYNOVATE KENYA REFERENDUM POLL JULY 2010  

July 2010 Referendum Opinion poll by synovate kenya. Release Date. 23rd July 2010, At synovate offices.

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