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MyMWU Alumni Welcome April 12, 2014

Fulfillment and Visual Guide for

MyWMU


Alumni Welcome “Toast� Purpose On April 12, 2014, Western Michigan University's Office of Development and Alumni Relations will hold an Alumni Welcome Celebratory Toast at Bell's Eccentric Cafe to congratulate all new graduates and introduce them to the MyWMU Alumni Family. As new alumni, this group is invited to join in with their graduating class to toast their many accomplishments and to get acquainted with the Office of Development and Alumni Relations' staff and purpose at WMU. Kellogg Community Federal Credit Union has graciously agreed to sponsor the inaugural celebration and can expect a presence on promotional signage and materials, including those used on the day of the event. This celebration is expected to draw up to 325 graduating seniors, with promotions reaching thousands of future graduates.

MyWMU


Sponsorship Promotion: Pre-event • 

Logo and company links will appear on the official registration page (MyWMU.com/toast) — Site Avg. 3,800 impressions/week

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Logo and company links will appear on all email communication (initial, followup, and confirmation) — 9,000 impressions

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Logo will appear on campus flyers — 1,000 flyers around campus

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Sponsor recognition will be provided on all targeted Facebook advertisements — 3,500 impressions

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Sponsor recognition will be provided through social media posts — 6,000 Followers via Facebook, Twitter, Instagram — 230,000 weekly impressions

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Sponsor recognition will be included in all media releases distributed to the WMU media channels: Western Herald, WIDR, and WMU News MyWMU


Sponsorship Promotion – Event • 

Acknowledgement from the podium

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An opportunity to make brief remarks from the podium

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Provide the official congratulatory toast at 2 p.m.

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Draw and announce the raffle prize winners

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Distribute pre-approved promotional literature or giveaway items

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Display free-standing banners at the venue

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Logo inclusion on the congratulatory banner at the venue

MyWMU


Email to Graduating Class

MyWMU


Landing and Registration Web Pages

MyWMU


1,000 Flyers Across Campus

MyWMU


Social Media Advertisements

MyWMU


Western Herald Article and Ad

MyWMU


Campus Sidewalk Chalking

MyWMU


Congratulatory and Welcome Banners

MyWMU


MyWMU Alumni Welcome Toast - Sponsorship