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PACKAGING TWO FALL 18 UNDER THE INSTRUCTION OF ANIA BORYSIEWICZ

Myungjae Park


EPSON 2025


TABLE OF CONTENTS

Introduction

Research

008 010 012 014 016

024 026 032 038 040 042 060 062 068 070

About Epson Corporate Vision Product Category History Milestone Products

Logo Analysis Packaging Analysis Retail Display Competitor’s Audit Market Trend Interviews What if Experiments Insights & Opportunities Case Study


Brand deveolpment

Form development

Conclusion

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102 116 136 168

190 192 196 198

Key Attributes Concept Statement Demographics Logo Development

Sketch Phase Form Development In-store comparison Graphic Application

Midterm Presentation Final Process Final Presentation Final Photography


HX-20 (1982) The world's first hand-held computer. 6


INTRODUCTION

008 010 012 014 016

About Epson Corporate Vision Product Category History Milestone Products

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EPSON

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INTRODUCTION

“We desire to inspire creativity and our ambition to empower people globally so they can achieve their goals using Epson’s technology.”

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EPSON

Corporate Vision

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INTRODUCTION

Corporate Vision

Brand Statement

Creating a new connected age of people, things and information with efficient, compact and precision

Epson moves you in a powerful way. And we do this through our commitment to developing technology that inspires and empowers people all over the world.

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EPSON

Business Category & Products

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Printing Solutions

Visual Communications

Home/business printer Textile/label printers Scanners High-speed copying Ink cartridges Papers and accessories

Lighting Projection mapping Smart eyewear Signage


INTRODUCTION

Wearables

Robotics

Watches Wearable products (Personal healthcare, sports, sensing system)

Sensing technologies Smart technologies Artificial Intelligence Lowering the barrier of automation(Warehouse, manufacturing, service/ personal care etc)

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EPSON

History

Founded by Hisao Yamazaki in 1942, Epson, is a Japanese electronics company and one of the world’s largest manufacturers of computer printers, and information and imaging related equipment. Launching the world’s first mini printer in 1968, Epson has been producing diverse range and lines of printers including inkjet, laser, textile printers and scanners that are widely used at home and offices. Currently Epson is one of the best selling brand in the global market, striving to inspire and empower people with their technology.

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INTRODUCTION

Since its inception, Epson has passed down and expanded on its traditional strengths as a manufacturing company. Refining the company’s super-microprocessing and precision processing technologies in the development of its watches and then expanding those technologies into other fields led to rapid progress. The breakthrough came with the launch of the EP-101 (Electronic Printer), a popular and groundbreaking product that opened up new markets. It was in the hope of sending future “sons” of this EP out into the world that the Epson brand was founded in 1975. Ever since then, high quality, high-value-added “sons” have been introduced to the market to wide acclaim.

Printing Timer (1963) The first electronic recording system in Olympic history.

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EP-10 (1968) The world's first miniature digital printer, from which the Epson brand was born.


EPSON

Milestone Products

Seiko Crystal Chronometer QC-951 (1963) The world's first portable, high-accuracy, battery-operated quartz timer.

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INTRODUCTION

SQ-2000 (1984) The first commercial Epson inkjet printer.

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EPSON

EMP-TWD1 (2005 ) The DVD player-projector that opened up the home-theater market.

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INTRODUCTION

BT-100 (2011) Binocular, See-through Smart Glasses

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EPSON

RIPS (2014) Office inkjet printers featuring a replaceable ink pack system.

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INTRODUCTION

C3 Series (2009) Compact 6-Axis Robots

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MX-80 (1980) Ahead of its time: A small, lightweight computer printer. 22


RESEARCH

024 026 032 038 040 042 060 062 068 070

Logo Analysis Packaging Analysis Retail Display Competitor’s Audit Market Trend Interviews What if Experiments Insights & Opportunities Case Study

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EPSON

Logo Analysis

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RESEARCH

Current logotype doesn’t convey enough information and emotional aspect of what the brand strives to be: ‘Inspring the creatives’,

The current logo is simple and clean but doens’t represent distinct characteristics of the brand.

The typeface and color used on the logo feels very cold and static.

The spacing between the letters feels to tight.

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EPSONt

Packaging Analysis

Current packaging.

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RESEARCH

Ink Cartridge

Logo placement fights with the photos used on the packaging.

Bold typeface feels very heavy. Using differnet color on the brand logo feels inconsistent.

The typefaces used are not working coherently.

The layout of the packaging feels very boring and static.

The use of high-contrast primary colors feels very tacky and tech-y.

Epson 220 Sensor Ink Cartridge-4pack

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EPSON

Refillable Ink

The bold typeface stands out and makes it recognizable but it doesn’t feel sohpicsticated enough to be part of the whole packaging design itself.

The wave illustration feels very old fashioned and tacky.

The bottle design feels very cheap and undesigned.

Although using CMYK colors on the background makes the product distinguishable to each other, it feels very undesigned and unattractive.

Showcasing the product itself on the front of the packaging doesn’t feel sophisticated and inspiring.

Epson ecotank ink bottles

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RESEARCH

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EPSON

Paper

There is no clear visual hierarchy to follow through and it makes it harder to read the information. 2 ways they tell the quality level of the paper is redundant.

The dull color used on the background feels boring and depressing.

Using 2 different languages results too much text used on the packaging which makes it visually busy and consusing.

The texts on the image fights with the informations of the product and harder to focus on the main text.

Size/thickness information of the product is not big enough for people to easily recognize.

The quality mark overlapped with the image is visually distracting.

Redundant logo usage

Epson Premium Presentation Paper MATTE

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RESEARCH

One is not easily distinguishable among different types of products in the same category.

Having no clear stucture or hierarchy on the product description makes it harder to recognize the product type.

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EPSON

Retail Display

Ink cartridges Ink cartridges were organized on the back of the counter space, based on brands and cartridge type(Bundle / individual CMYK) and customers could get helped with finding the right cartridge type for their printers. Although the cartridges were nicely organized, sitting next to other brands, Epson’s products weren’t clearly recognizable at a first look.

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RESEARCH

Paper

Electronics

The papers were under ‘Photo paper’ section, sorted based on the type of the paper(Matte, glossy, size) and brands. It was nicely organized, but Epson’s product looked very similar to HP’s products in color wise.

Printers were in electronics section with other brands. They were showcasing the products on top of the shelves or stacked the packaging box itselft on the shelves. It didn’t look very attractive and organized.

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EPSON

Target keeps all of the ink cartridges in the locked shelve. The problem I had when I was looking at the shelves was that there are so many silmilar, but different looking cartridges and how they layed out wasn’t helpful to tell the difference between them.

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RESEARCH

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EPSON

Ink cartridges Office depot carried ink cartridges on the back of their counters. I assumed it might be the security reasons and ease for both customers and stores to minimize the confusion of finding the right type of the cartridges they need. It was nicely organized, but it felt very unapproachable to not only the product itself but the brand in general.

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RESEARCH

Paper Unlike the ink cartridges, the papers were on the shelves in the middle of the store with other brands. First of all it was hard to distinguish Epson’s with HP’s product due to their similiar color of the package. Secondly, I had to really look closely into the packagings to tell what kind of papers they are.

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EPSON

Paper

Competitors Audit

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RESEARCH

Ink

Analysis

The paper and ink pacakging are not cohesive in terms of the color, overall look and feel. Epson uses blue as their brand color, but it’s not distinctive enough compared to other brands.

HP uses black as a brand color for photo papers and ink cartridges. There are a lot of visual elements on the packaging and it looks very busy and hard to read the information. HP uses color system on different ink types. Canon uses bright red as thier brand color. Due to the color, Canon’s product is easy to distinguish but the visual components on the packaging looks very scattered and unprofessional The ink packaging feels very technical and lacks characteristic. Brother uses cobalt blue as their main color. Brother’s products look similar to Epson’s product in terms of color, layout and photographs. Brother use photos of colorful objects like fruit or paint, but it Kodak uses mustard yellow for their brand color. The color stands out but the packaging looks very visually empty and unprofessional and Kodak’s ink cartridge packaging has the most distinct characteristics compared to other brands. 39


EPSON

Market Trends

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Subscription Based Supplies Replenishment Programs

CISS Technology

Ink subsciption based on monthly printing needs. No out-of-ink situation

Cartridge-free printer Refillable ink tank Low-cost ink bottles

Hp launched an instant ink service that provides the user HP Ink subscriptions on the basis of their monthly printing needs. Customers have to purchase eligible printer for Instant ink service, and by enrolling in the plan the ink cartridges are shipped to the customers, printer detects when the ink level is low and automatically reoreders ink before it runs out. And customers can recycle the used cartridges by sending them back to HP.

Continuous Ink Supply System refers to printing devices that use catridgefree printer and refillable ink tanks housed in the device. Epson’s eco tank cartridges includes up to 2 years of ink in the box replacement which is equivalent up to 30 ink cartridge sets. It saves up to 80% on ink with low-cost replacement bottles and solves outof-ink frustrations of the customers.


RESEARCH

Ink Refills

Recycling and Remanufacturing

The ink refill service provides customers with a low-cost option for reusing their empty ink supplies that is also eco-friendly. Many environmentally conscious print customers prefer this process to purchasing an entirely new cartridge, which depletes natural resources.

More customers are intentionally shopping for remanufactured aftermarket third party printer supplies knowing that the manufacturing process is eco-friendly and prevents many cartridges from reaching the landfill. With this change in consumer preferences, manufacturers remain strategically focused on reducing their environmental impact with respect to recycling and remanufacturing.

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EPSON

Interviews

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RESEARCH

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EPSON

Interview 1

Julia Julia is a design student in LA. She’s been using her all-in-1 printer for both scanning and printing her work. She was overall satisfied with the simple user interface using touch screen and buttons, but wasn’t too happy with the price of Epson’s products and their confusing packaging system.

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RESEARCH

“Epson’s ink cartridges run out really fast if I print full-bleed images, and it’s a bit annoying when I try to buy new cartridges for my printer. I always have to look up for the type of the ink since I don’t try to remember the ink cartridge number and

they all look the same.”

WorkForce series WF-7620

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EPSON

Interview 2

Ale Ale is a product design student who has Epson printer at home(Epson Stylus photo 1400). He uses it to print his assignmen ts and he buys refilled cartridges from off brand because Epson’s ink cartridges are too expensive. He had Epson’s premium presentation paper, stacked on the shelf next to the printer.

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RESEARCH

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EPSON

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RESEARCH

“I see Epson as a go-to brand for printers and printing supplies for their quality. But they feel really old in terms of their branding and packaging and that makes it hard to connect to this brand even though I use Epson’s products pretty much everyday. And I didn’t know it was a Japanese brand.”

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EPSON

Interview 3

John John is an industrial designer currently working at a design studio in San Francisco.

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RESEARCH

“I think personal printing in general is a headache inducing experience. The ink dries up fast or the printer needs too much maintenance to keep up with. And ink cartridge packaging seems pretty uniform across the board and it’s difficult

to understand the pros and cons of each.” “Their packagings feel like they are okay with selling “Epson paper plus” next to “Epson paper premium” as if anybody understands the difference between the two withouth reading more into it. “

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EPSON

Interview 4

Sojin Sojin is a transportation design student in LA. She has Epson Surecolor P9000 which can print up to 44 inch in width. She uses it to print her work, mostly long posters with full-bleed color. I was able to interview her about the overall experience around this printer, even though the papers and ink cartridges are not in direct spectrum of the class’ focus.

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RESEARCH

Epson Surecolor P9000

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EPSON

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RESEARCH

“This type of printer uses 10 ink cartridges including standard CMYK color. It comes with much larger size, and it’s much heavier.

The packaging is more durable and sturdier than normal ones in order to prevent the damage from the shipping, and pretty straightforward in terms of the strudcture. On the packaging, there are

descriptions on how you can replace it and clean them. No images or photos.”

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EPSON

Interview 5

Eunie

Eunie is a graphic design student in LA. She often uses Epson’s premium photo papers to print her work.

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RESEARCH

“Considering the price of their premium papers, the paper packaging feels like a goal oriented design and looks very tacky.” “Also if you think about their users being most likely designers or people in the creative industries, the

current package doesn’t seem to connect to their spirit or user’s preferences.”

“I carry my Epson premium papers inside my plastic folder in order to keep them clean and nice. I don’t want to waste expensive papers. Before I bought this, I taped the

front and the back side of the Epson paper package and used it as a folder to carry papers.”

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EPSON

Interview 6

Daniel

Daniel is an UX designer who works in Seattle. He used to use Epson printer, ink, papers when he was in school.

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RESEARCH

“I always have to replace the cyan and the clear almost twice as much as everything else. So it doesn’t make sense to

buy the whole set.” “Epson has this eco system around their printer that forces people to use the right Epson paper and the ink in order to get the perfect print result without printer getting clogged, or paper jammed. I don’t know

if their packagings are working

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What if?

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Experiment

I printed out simple shapes using only CMYK colors (Inkjet printer Work force series 7620, Ink cartridge 252)

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I applied water with brush to see how the colors might bleed.

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I applied acetone to see how the colors might bleed differently from bleed from water.

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The colors didn’t bleed as much as I thought they would :( .

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EPSON

Insights & Opportunities

Insights

Opportunities

Brand identity

Visual systems

Epson’s overall brand identity is not clearly delivering what brand strives for. Epson’s packagings feel outdated and not inspiring. It makes it harder for customers to connect with the brand and overall experience within the brand’s products. Also, it’s difficult to say that the current brand identity stands out compared to its competitors such as HP, Canon or Brother. It makes Epson’s product less distinguishable and less attractive in both the online and retail spaces.

Current packaging lacks clear visual systems and hierarchy on using typefaces, conveying information(matte/glossy, paper quality, paper size, ink color, ink number etc), color and application of the photographs. And it is causing visual distraction on overall packagings and doesn’t hold them together as a family of products.

Brand re-positioning (Target customer: Younger generation, the creatives, designers, artists etc)

Clear information hierarchy

Distinctive brand identity

Application of relevent photograph

Conveying brand message

Material application

New shelf display system

Space and clarity

Aspiration and modernity

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By creating a clear system of typeface, color and form can help not only build astrong visual language of each packaging solutions but improve the brand presentation on retail spaces as well.

Color contrast


RESEARCH

Color and Form

Second purpose

Sustainability

In current photo paper and ink catridge market, most of the brands including Epson don’t have successful visual language(Color, form) in terms of communicating their core value and connecting with the customers. They are only using colors and imageries to differntiate their packaging system from competitors and not experimenting enough with the form and materials. Epson can outstand in the market by innovating and reinventing new packaging system.

I found out that a lot of people use the package box of Epson presentation paper as a paper carrier/container for their unused/used papers after they open it. It becomes a temporary personal item to keep the papers clean and not get ruined. Thus, the contact point of the paper package and the customer can be prolonged and attractive visual elements on the packagings can help improve the overall experience of the customer.

Despite newly introduced ‘Eco tank’ service, which uses lowcost ink bottles, ink cartridges are still widely used and these cartridges should be re-collected and recycled.

New visual language system (Color, layout, typefaces etc)

Stationery (Paper folder, carrier, container)

Resealable ink cartridge packaging

Material exploration

Interactive form development (Resealable, different ways of open/close, material application)

Form development

Epson’s ink cartridges or bottles can be better collected and recycled by using the opened package as a shipping supply. It can make easier for the customers to send back the used cartridges to the manufacturer.

Additional return package Using environmentally friendly material

Fashion item Durability

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EPSON

Monsieur (1993) The ultraminiature robot that propelled itself into the Guinness Book of Records.t

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RESEARCH

Case study

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EPSON

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RESEARCH

DOSIST was founded with the goal of delivering health & happiness by creating the cannabis products based on the science behind the plant. Their commitment to safe, targeted and effective cannabis-based medicines led to the development of their proprietary delivery device, the dose pen by dosist. Unlike today’s majorities in the cannabis industry are primarily focusing on recreational use and intoxication, Dosist focused on science and innovation. Dosist’s pens deliver a small, precise dose of cannabis’ active ingredients to address specific health concerns, such as anxiety or sleep issues. The design of their packaging and Dose Pens takes medicinal marijuana packaging to new levels. Its friendly package design helps it feel very approacheable to anyone and makes the cannabis experience more enjoyable. Color coding is also making it easy to distinguish different types of its products. The Dosist packaging could easily be put in any regular pharmacy and no one would bat an eye.

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EPSON

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RESEARCH

RIMOWA is a manufacturer of premium luggage. The company was founded in 1898, in Cologne, Germany. The brand is particularly popular with creatives. Its customers include fashion icon Karl Lagerfeld, Apple’s chief design officer Johnny Ives, and chef Massimo Bottura. Virgil Abloh, a longtime fan of the brand and Louis Vuitton’s new creative director for menswear, has just collaborated with Rimowa on a totally transparent version of the iconic suitcase.

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EPSON RESEARCH | CASE STUDY

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RESEARCH

MONTBLANC International is a German manufacturer of luxury writing instruments, watches, jewellery and leather goods, often identified by their “Snow peak� logo. They produce highend products meant to appeal to a wide segment of the luxury market. Montblanc first started their business with writing instruments, but the brand has branched out into other areas such as leather goods and timepieces. In order to keep an consumer respect and interest for these relatively new products to the brand, they provides excellence in its core category writing instruments based on its philosophy of manufacturing competence, highest quality, sustainable value and creativity. In order to do so, Montblanc has manufactures and ateliers in different areas, which have a long tradition, where people from generations have accumulated know-how and excellence.

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Seiko Super P-1 (1997) The world's first backside progressive addition lens. 78


BRAND DEVELOPMENT

080 084 086 088

Key Attributes Concept Statement Demographics Logo Development

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EPSON

Key Attributes

Modern Precise Considered Extending Layered Evocative

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BRAND DEVELOPMENT

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EPSON

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BRAND DEVELOPMENT

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EPSON

Brand Statement

Epson redesigned is an extension of our brand as modern creatives.

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BRAND DEVELOPMENT

Speed, precision and detail are what the new Epson promises modern creatives. Epson understands these are the essential factors for unleashing creativity with intention. With purposeful simplicity, Epson makes the creative journey more evocative and stimulating. With Epson, bring your vision to reality.

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EPSON

Demographics

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BRAND DEVELOPMENT

Epson re-branded caters from people who are in the creative industry, including students and young professionals who are very responsive to the look and feel of the product they purchase and carry around, to anyone who value the authentic connection with the brand throughout the usage and something that comes even after it. Epson re-branded will live in those people’s hand, backpack, desk, office area and co-working space as an exention of themselves as modern creatives.

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Logo Development Phase 01

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BRAND DEVELOPMENT

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Logo Development Phase 02

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BRAND DEVELOPMENT

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Logo Development Phase 03

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BRAND DEVELOPMENT

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Logo Development Phase 04

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BRAND DEVELOPMENT

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Final Logo

Flama Semicondensed Basic ABCDEFGHIJKLMNOPQRSTUVMXYZ abcdefghijklmnopqrstuvmxyz 1234567890!@#$%^&*(),./<>?;:’”

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BRAND DEVELOPMENT

®

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®

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BRAND DEVELOPMENT

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SED1560 Series (1993) An LCD driver with on-chip, energy-saving power supply logic scores a big hit. 100


FORM DEVELOPMENT

Product Range Paper Ink Bottle Ink Cartridge Fountain Pen

102 116 136 168

Sketch Phase Form Development In-store comparison Graphic Application

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Packaging Development Phase 01

Paper Ink Bottle Ink Cartridge Fountain Pen

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FORM DEVELOPMENT

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EPSON

Packaging Development Phase 01

Paper Ink Bottle Ink Cartridge Fountain Pen

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FORM DEVELOPMENT

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Packaging Development Phase 01

Paper Ink Bottle Ink Cartridge Fountain Pen

1

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FORM DEVELOPMENT

2

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EPSON

Packaging Development Phase 01

Paper Ink Bottle Ink Cartridge Fountain Pen

3

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FORM DEVELOPMENT

4

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EPSON

Packaging Development Phase 01

Paper Ink Bottle Ink Cartridge Fountain Pen

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FORM DEVELOPMENT

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EPSON

Packaging Development Phase 01

Paper Ink Bottle Ink Cartridge Fountain Pen

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FORM DEVELOPMENT

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Mini mockups

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FORM DEVELOPMENT

Packaging Development Phase 02

Paper Ink Bottle Ink Cartridge Fountain Pen

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Packaging Development Phase 02

1

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FORM DEVELOPMENT

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Packaging Development Phase 02

2

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FORM DEVELOPMENT

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Packaging Development Phase 02

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FORM DEVELOPMENT

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Packaging Development Phase 02

4

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FORM DEVELOPMENT

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Packaging Development Phase 03

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FORM DEVELOPMENT

Using slanted edge on the paper package to make it easier for user to grab the paper.

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EPSON

Packaging Development Phase 04

Bottle Ink Ink Cartridge Paper

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FORM DEVELOPMENT

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EPSON

Packaging Development Phase 04

1 Bottle Ink

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FORM DEVELOPMENT

2

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EPSON

Packaging Development Phase 04

3

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FORM DEVELOPMENT

4

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EPSON

Packaging Development Phase 04

Ink Cartridges Set

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FORM DEVELOPMENT

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Packaging Development Phase 04

Paper

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FORM DEVELOPMENT

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In-store Form Comparison

Paper package In terns of the size, the new design had no problem sitting on the shlef. Since the basic form is rectangular shape as the previous one, it was bledning in rather than standing out from other brandsâ&#x20AC;&#x2122; products especially without any graphic application on it. The cutout on the front side of the cover was recognizable.

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FORM DEVELOPMENT

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EPSON

Ink cartridge

It was very similar looking to the previous package in terms of its shape, but the half-transparent paper gave a very distinct look to the new package by vaguely showing the actual product(cartridges) from inside.

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FORM DEVELOPMENT

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EPSON

Ink bottle Similar to the cartridge package, new design looked similar to the existing one in terms of the size and form. But exposing the inner product by using halftransparent paper gave a distinctive look to it by revealing the color of the actual product itself.

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FORM DEVELOPMENT

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EPSON

Packaging Development Phase 05

As the paper package being slide-open type, the package for ink cartridges(4 set) was changed to slide-open type considering that people tend to use the package for storing the unused cartrdiges. Unlike 4 pack cartridge set, the packaging for single cartridge is made for one time open and use.

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FORM DEVELOPMENT

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FORM DEVELOPMENT

Packaging Development Phase 06

Main focus of this phase was to adjust and refine the forms of each packages so that they are aligned to each otherâ&#x20AC;&#x2122;s graphic elements and the form, creating a cohesive product set of family.

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FORM DEVELOPMENT

Paper package

Side Peel-off The paper package is sealed with outer paper package, and customers can open it by tearing off the side along the peel-off line.

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EPSON

Hidden Message

As the package opens, the hidden graphic elements from the cover paper reveals.

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FORM DEVELOPMENT

Exceed your vision!

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EPSON

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FORM DEVELOPMENT

Ink Cartridges

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EPSON

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FORM DEVELOPMENT

Bottle Ink

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EPSON

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FORM DEVELOPMENT

Fountain Pen

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EPSON

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FORM DEVELOPMENT

Packaging Development Phase 07

Final refinement

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EPSON

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FORM DEVELOPMENT

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EPSON

A cutout for easier paper grab.

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FORM DEVELOPMENT

Papers get slanted due to the angled edge on both sides of the inner box, which also makes it easier for users to grab a paper.

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EPSON

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FORM DEVELOPMENT

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EPSON

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FORM DEVELOPMENT

Created a bottle for the refillable ink bottle that has more cohesive form language with the rest of the products. (h=6.5â&#x20AC;?, d=1.25â&#x20AC;?) In order to achieve the frosted texture, matte clear paint was applied on 3D printed resin.

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EPSON

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FORM DEVELOPMENT

Fountain pen package, consists of a sleeve cover with a box to contain the pen, also follows the sliding gesture. Sleeve has rectangular stipe shaped cutouts which provide a sense of movement created by the inner box when customers push the box to open the package.

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Graphic Application Phase 01

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FORM DEVELOPMENT

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Graphic Application Phase 02

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FORM DEVELOPMENT

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Graphic Application Phase 03

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FORM DEVELOPMENT

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Graphic Application Phase 04

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FORM DEVELOPMENT

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Graphic Application Phase 04

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FORM DEVELOPMENT

Created 4 columns for clear communication of the paper type and aligned relating detailed information of each category on the bottom.

Paper package

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EPSON

Gave emphasis on the number of the ink, the most important information for both the customers and the retail, followed by the company logo, ink types(CMYK) and the compatiblitiy.

Ink Cartridges 4 pack

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FORM DEVELOPMENT

Cartridge package is reduced in volume in order to reduce the shipping and storing cost.

Ink Cartridge Single pack

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Graphic Application Phase 05

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FORM DEVELOPMENT

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Graphic Application Phase 06

Paper type information was moved to the right side and the logo was placed on the top left of the packaging. By doing so, first and second read got more clear and simple, aligned to the right side.

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FORM DEVELOPMENT

FRONT

BACK

Epson Ultra Premium Inkjet Paper Matte

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EPSON

Epson Ultra Premium Inkjet Paper LUSTER

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FORM DEVELOPMENT

Epson Photo Inkjet Paper GLOSSY

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EPSON

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FORM DEVELOPMENT

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EPSON SQ-2000 (1984) The first commercial Epson inkjet printer.

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CONCLUSION

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Midterm Presentation Final Process Final Presentation Final Photography

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EPSON

Midterm Presentation

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CONCLUSION

STRONG Having a working model and an actual model helps the presentation. The slanted angle can be a brand identifier. Created a strong graphic system that can translate to various languages that is easily adaptable to a larger system. New packages can reduce shipping cost and eco footprints. Information graphics are working well.

IMPROVE Think about the audience in 2025 and metion them during the presentation. Consider how it can live in a shelf/ store environment. Challenge yourself to take bottle up to a new level. Think about what if imagery is introduced into the brand. Cream color of the Luster paper packaging can be confusing. Donâ&#x20AC;&#x2122;t forget to talk about backside of the package and little symbols. Be more confident on your work and show it throughout the presentation.

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Final Process Applying vinyl sticker on the logo to have a spot varnish affect.

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CONCLUSION

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Poster

Poster visualizes Epson paper and CMYK ink delievering peopleâ&#x20AC;&#x2122;s creativity and vision through their technology.

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CONCLUSION

EPSON.COM

EXCEED YOUR VISION

EPSON 2025

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EPSON

Final Presentation

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CONCLUSION

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Final Photography

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CONCLUSION

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CONCLUSION


EPSON

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CONCLUSION


EPSON

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CONCLUSION

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EPSON

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EPSON

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CONCLUSION

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Copyright

Myungjae Park parkmjaee@gmail.com 626.662.5216 Packaging 2 with Ania Borysiewicz Fall 2018

Final product photography I Jason Ware llustration I Myungjae Park Image sourcesI Fast company, Unsplash Typefaces used I Din 2014 Paper KELLYâ&#x20AC;&#x2122;S PAPER Binding SELF BINDING Printing I Color Image Burbank

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Profile for MyungJae Park

Epson packaging redesign  

Epson packaging redesign for Packaging design II with Ania Borysierwicz. Fall 2018 ArtCenter College of Design.

Epson packaging redesign  

Epson packaging redesign for Packaging design II with Ania Borysierwicz. Fall 2018 ArtCenter College of Design.

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