A GUI DE T O CELEBRAT ION
FASHION: REFLECT REFOCUS RENEW.
TOASTâ€™S HOLIDAY GIFT GUIDE
A visual essay on pre-loved sustainable
Join Karyn Kimberley on gifting adventures in
fashion by Nicole Romanoff
the Queen City and the City of Bridges
H OL ID AY 2 0 2 0 | IS S U E 002
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A G U I D E T O C E L E B R AT I O N
letter from the toast team Congratulations! You’ve conquered 2020, and that’s something to celebrate! After all, at Toast, we always aim to celebrate life, even in spite of a chaotic world. All year long, in our print and digital magazines, we savour local flavours, get lost in the music, applaud extraordinary people, feature thrilling travel destinations, covet exquisite fashion and explore thought-provoking ideas. And this issue, The Celebration Issue, takes it all to the next level. Make magical memories with our gift-giving guide and our holiday entertaining guide. Send off the year in style with a bubble-themed party for your beloved social circle, and look gorgeous while doing it with our tips on holiday-perfect makeup and fashion. Sink your teeth into the province’s top restaurants, bundle up for the best winter adventures in snowy Saskatchewan, and discover even more unique Canadian destinations to add to your road trip wish list. On the business front, meet inspiring local entrepreneurs and learn about economy-bolstering initiatives. Plus, take a look back at our very own, home-grown, nationally recognized live music event hosted on a rooftop (Krugofest, you rocked!). As we reach the end of the strange, challenging year known as 2020, we can look forward to all that 2021 brings with a sense of hope and optimism. Let’s toast to that! The Toast Team
mytoastlife.com @mytoastlife @mytoast_life @mytoastlife Toast Lifestyle Magazine
GENERAL MANAGER Sherry Lee SALES VICE PRESIDENT Terri Maxwell MANAGING EDITOR Molly Lux CEO Aric Roest CREATIVE DIRECTOR Tyger Tyger Strategy +Creative GRAPHIC DESIGNER Amber Moon WRITERS Alex Doyscher, Lionel & Hetta Ashlyn George Carlie Rodger, Citizen Design Co. Crystal Wood Elizabeth Ireland Jenn Sharp Karyn Kimberley Kim Warner Nicole Romanoff Sara Lindsay of Pretty City Studio PHOTOGRAPHERS Alex Doyscher, Lionel & Hetta Allison Bertoia Photography Ashlyn George Karyn Kimberley Matt Smith Munz Media Nicole Romanoff Picturesk Media Richard Marjan Editor’s Note from SUMMER 2020 I Issue 1: FRONT COVER PHOTOGRAPHY Tomilola Ojo
Please recycle this issue
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Toast Lifestyle Magazine is published by 102060607 Saskatchewan Ltd. Operating as Toast Media Inc. Toast makes extensive efforts to maintain accuracy and authenticity. Any errors or misrepresentation of any type are unintentional. All information is accurate at the time of printing. Opinions expressed in this magazine are those of the authors and do not necessarily reflect the views of the publisher or advertisers. Toast assumes no liability arising from any such content. All rights reserved. Reproduction in part or in whole is prohibited. For production requests, email email@example.com. Return undeliverable copies to 5224 Dewdney Ave, Regina, SK. S4T 1C2 Canada Post Publishing Agreement No. 43750041
contents H OLI DAY 2020 | TH E C E L E B R ATI ON I SSU E
HOLIDAY GIFT GUIDE A made-to-measure gifting adventure through Saskatoon and Regina
MI NI MA L I ST B E A U TY On-trend holiday make up looks
GI V E L O V E A guide to gifting straight from the heart
HOLIDAY ENTERTAINING Toast Tips on how to entertain to the fullest
FA S H I O N
N YE BU BBL E PA RT Y
Reflect, refocus, renew
Pop a bottle with your bubble
A G U I D E T O C E L E B R AT I O N
SI P, TASTE & C E L E B R ATE
SN OWBI RDS G R OU ND E D
A holiday journey to Saskatchewan’s top
Experience breathtaking travel within Canada’s borders
LO V E CO MI N G H O ME
A U D A CI T Y YQ R
A Toast guide to creating your own oasis
Meet Ayden Creative and Brett Jade Design
EXPLORE SASKATCHEWAN A winter wonderland to discover
SREDA LOCALLINK Supporting local businesses in the Saskatoon region
contributors THE TE A M THAT W E C EL EBRAT E
Jenn Sharp is an author, journalist and agriculture consultant. Her writing has appeared in the Saskatoon Star Phoenix, Regina Leader-Post, CBC Saskatchewan, Eat North and the Globe and Mail. Jenn’s first book, Flat Out Delicious: Your Definitive Guide to Saskatchewan’s Food Artisans, tells the story of the province’s unique local food systems. @flatoutfoodsk
carli rodger Carli is the lead visionary and president of Citizen Design Co. She collaborates with her clients from conceptual design to completion. Her design portfolio includes custom residential homes, new home builds, restaurant + office design and many renovations. With an imaginative and unconventional design approach, Carli ensures a timeless aesthetic with enduring quality + functionality in every project. @citizendesignco
karyn kimberley Karyn is a photographer, content creator and social media strategist. With a penchant for beautiful things, she is driven by design, esthetics and social culture. In her free time, you’ll find her exploring the great outdoors with her loved ones, tending to her garden, and contributing to local lifestyle blogs and publications. @karynlovesnoah
sara lindsay Sara Lindsay is a professional makeup artist with training from some of London’s top fashion academies. Having had the opportunity to work with some of Britain’s top artists, Sara brings an edge to her hometown of Regina. Sara’s work has been seen on the runways of New York Fashion Week, London Fashion Week and she was the makeup coordinator for Saskatchewan Fashion Week. @saralindsayprettycitystudio
nicole romanoff Specializing in editorial fashion and branding photography, Nicole’s work is polished and feminine with a modern contemporary vibe. Her work has been featured on major billboards in Toronto and published in international magazines. She currently lives in Saskatoon with her musician partner S.J., and her two adoring cats, Caleb and Chloe. @nicoleromanoffphoto
A G U I D E T O C E L E B R AT I O N
Alexandra Doyscher is a food photographer, visual storyteller and the creator of Lionel & Hetta — an online space dedicated to her love for dining and gathering. Based on a nourishing lifestyle passed down through her family, her blog is meant to inspire creation and intention through the wondrous journey in the kitchen. @lionelandhetta
ashlyn george Ashlyn is an award-winning outdoor adventure travel writer and content creator. When not in the backcountry hiking or camping, you’ll find her sharing adventures on her blog The Lost Girl’s Guide to Finding the World and on Instagram. @thelostgirlsguide
crystal wood Born in Saskatoon, Crystal Wood writes for television, theatre and the web. Her travel writing has appeared in Hostelling Canada, British Tours, and Canadian Escapes, and she’s also written for outlets like Submittable, Oxygen and InBetween Magazine. As a playwright, her work has been produced in Canada and the U.S., most recently at Alumnae Theatre’s Fireworks Festival.
elizabeth ireland With more than 15 years of corporate and government writing experience, Elizabeth Ireland thrives on meeting new people and experiencing new things. She believes the best stories come from immersing herself in the subject matter, whether she’s underground at a mine or attending a gala event.
kim warner Kim Warner is a writer and editor living in Saskatoon. Owner of Monograph Communications, she is a writing and editing business that helps plain words do extraordinary things. In her spare time, she loves to dote on her many houseplants, take unreasonably long walks, and freak herself out by listening to true crime podcasts.
photo by Karyn Kimberley
A G U I D E T O C E L E B R AT I O N
give good G I F TI NG GUI DE F O R THE HO LI DAY S
KARYN K IMB ERLEY
2020 has left me feeling like blurting the request, “Alexa, skip to 2021” so many times, but I just can’t. I’d miss the holiday season.
For me, the holiday season is slowing right down, celebrating the little moments with big love, all while surrounded by my nearest and dearest. So good, right?
table in a crowded department store, but rather strolling from shop to shop, savouring the day while putting careful consideration behind each gift I bring home.
When it comes to gifting, I like to give good. Thoughtful, curated gifts, handpicked for each person in mind. You won’t find me stocking up on random trinkets at a holiday-themed gift
I make my shopping day special for those on my list, and also for me. To remove the stress and hurry from the day, I replace it with feel-good moments and delicious treats along the way.
saskatoon GI F T I N G J O U RN EY
Glow Car – Glow in the dark car
Andy Warhol Wood Puzzle Set $29.00
3 1 First, I start with a much-anticipated coffee, breakfast and view at the Riverlanding’s stunning breakfast spot, OEB. This is where I admittedly people-watch and finalize my list of places to visit.
Picot Collective Roll-On
2 Before I begin my short walk to Riversdale, I visit the gallery shop at Remai Modern for the most incredible children’s toys for my adorable niece and nephew. I decide on the Andy Warhol wood puzzle and Glow Car.
Baggu Reusable Bags
3 Once in Riversdale, I go to Hazlewood for the best and most earth-friendly stocking stuffers: glorious scented Picot Collective roll-on, Baggu reusable bags in the prettiest prints, and Le Bon Shoppe Boyfriend socks in every bright and bold shade.
Le Bon Shoppe Boyfriend socks
A G U I D E T O C E L E B R AT I O N
5 Aritzia The Farrah Wide Leg Aritzia The New Classic Wool Scarf
Aritzia Melly Sweater
Aritzia Cashmere Cuff Beanie
4 Odd Couple for gift cards for my parents and neighbours. Once at Anthology, I select gifts for many others on my list. The variety of home decorating items and elevated gifts make giving easy. There, I stop to smell the roses — literally — and place orders for festive floral arrangements to be sent to those outside my “bubble.”
5 Next, I visit Midtown Plaza and head straight for Aritzia. Its sweaters, toques and stunning scarves for the lovely ladies on my list. I pick out a pair of their coveted Denim Forum highwaist denim for my Mom.
6 At Jack & Jones, I choose a
layering sweater and buttonup in a rich tone for my father, and a sweatshirt and toque for my brother.
Gudmund Checkered flannel shirt
Fjall Raven Back pack
8 Yeti Rambler 30oz tumbler
7 And finally, MAC for updated shades of lipstick and blush for holiday festivities. I know, I’m not the only one who gifts themself whilst holiday shopping.
Jet Boil Flash Stove
8 I end my day on Broadway at Outer Limits for all the hiking and camping gear for my favourite outdoor enthusiast. I take home a Yeti tumbler, Jet Boil and day pack. Gift cards from neighbouring LondinLash for my glam girlfriends, and then it’s onto pizza and wine at UNA.
9 I finish the last of my list with online orders from my most loved Canadian retailers. I order wine, get cozy and open my phone to shop. I’m careful to not overindulge in wine, knowing I might otherwise regret these online purchases. (Raise your hand if you’re guilty, too.) I scroll through Rowan Clothing’s site. This lovely space in Moose Jaw boasts the most beautiful and carefully curated items for all. I order a National Standard French terry sweatshirt and sweatpants for my beloved who likes to lounge.
10 And, finally, for those who have everything, I make a donation in their name to a charity close to their hearts. Today, it’s The Pattison Children’s Hospital and New Hope Dog Rescue.
A G U I D E T O C E L E B R AT I O N
GI FT I N G J O U RN EY
Puff-sleeved Sweater (her)
Tropeaka Maca Superfood powder
1 I begin my day with a hearty plantbased breakfast at Brain Snacks and pick up Tropeaka Superfood and Protein powders for my partnerâ€™s stocking.
2 Then itâ€™s H&M at the Cornwall Centre. I pick up cozy knits for the whole family, festive pjs for my mini, and flannel shirts for the boys.
3 Lush, for bright bath bombs, yummy lotions and silly shower jelly in the most brilliant shades and prettiest scents. These are perfect for the children in our family. At Foursight Supply, I choose a sophisticated Brixton beret and classic Ray-Ban sunnies for my sister-in-law.
Brixton Audrey Beret
Sweater and pants (mini)
Knit Sweater (him)
Avobath bath bomb
Pink peppermint foot lotion
Ray-Ban Justin Classic
Lack of Color boater
4 KORA Organics Turmeric Brightening Mask
4 Sephora boasts the best holiday sets each year, so I stock up on the limited edition Nars Orgasm Blush & Lip ultimate set, Drunk Elephant Glowy The Night Kit, and several tubes of the highlypraised KORA Organics Turmeric Brightening Mask for all my beauty-obsessed friends.
5 Swank Shoe Lounge is consisDolce Vita Marca Booties
6 BB Dakota Elderidge Plaid Jacket
tently full of the pettiest shoes and accessories. I’d take one of each, if I could. I did narrow it down to a Lack Of Color boater hat for my stylish bestie and ankle boots for me — again, self-gifting.
6 Next, I visit Uforia Muse where I purchase the coveted Elderidge plaid jacket from BB Dakota in the prettiest moss shade for my ever-stylish Mom. Her gift isn’t complete however without a gift card for a day of relaxation at Just For You Day Spa. I pick up an additional one for my son’s teacher along with some heavenly scented body butter. Lia Reese Body Butter available at Just For You Day Spa
A G U I D E T O C E L E B R AT I O N
7 Stasher bags
Hanna Lynn Pluto chain
7 Local Barre gift cards for my fit friends, and once at The Alternative, I select clean-living items including Goldilocks beeswax food wraps, and Stasher bags for all the consciousminded people on my list.
Goldilocks beeswax food wraps
8 Shopping and walking has left me ready for a caffeine kick, so I sit and sip with parcels resting near at The Everyday Kitchen. Their sourdough donuts stole our hearts, so I asked them to box up a dozen for my family to take back to Saskatoon. While enjoying this sun-filled spot, I hop online to finish up the last of my shopping list before retiring to a peaceful sleep at the Hotel Saskatchewan. I find the prettiest gold necklaces from Jewelry by Hannah Lynn and jewel-adorned headbands from Philocaly. I place an order for the most loved Glacier Salt Soak from Northlore; itâ€™s richly scented with a blend of cedarwood, wintergreen and lavender essential oils â€” perfect for all on a wintry night. Lastly, I order some cheeky The Bee & The Fox tees from GreatFull as a gentle reminder to my loved ones of the strength and softness they carry.
Te Bee & The Fox tee
Northlore Glacier Salt Soak
Philocaly Catching Waves Barrette
holiday giving guide
CRYS TAL WOOD
2020 has been a different year in so many ways, causing us to reflect on and adjust many parts of our lives. So, it’s no surprise that the holiday season may be a bit different this year, as well. We might not be able to crowd around the tree with friends or take in large concerts together, but that doesn’t mean that we can’t still share in the spirit of the season.
Here are some ideas for where to donate this holiday
When thinking about what kind of gift to share with a loved one, remember that the act of giving is itself rewarding. So, instead of wrapping another present to put underneath the tree, consider donating to a charity in the form of volunteer time, monetary donations or some much-needed supplies. Not only will you be sharing a warm gesture with your loved ones, but you could enrich the life of someone in need.
house and rescue animals. Monetary donations are
Assist Animal Shelters Help out our furry friends this holiday season by supporting a pet-based charity. Organizations across the province are always in need of assistance to feed, always welcome, as are supplies like pet food, blankets, toys and cat litter. Visit these websites to find out what kind of help they might need over the holidays. + Regina Humane Society + Saskatoon SPCA + New Hope Dog Rescue
A G U I D E T O C E L E B R AT I O N
most wanted food items Y OU R D ONATI O N S N O U RI S H O U R CO MMU N I T Y
baby food & formula
whole grain cereal
hearty soups & stews
whole grain pasta
100% fruit juice
Help the Homeless
Sponsor A Family
If you’re feeling grateful for all you have this year, share the fortune by helping out others in need. Food banks are a great way to ensure that everyone can enjoy a holiday meal, and accept monetary or food donations. You can also give to a homeless shelter, like Saskatoon’s Lighthouse Supported Living, which is always in need of supplies like socks, underwear and hygiene products. Consider some of these charities if you’re interested in donating: + The Lighthouse Supported Living
Holidays are a time to be with family and friends, but not everyone can be with their loved ones at this time of year. Spread some joy by ensuring that families can spend the holidays together feeling safe, healthy and warm. Many hospitals and non-profit groups have special programs to keep families together during the festive season, like Ronald McDonald House’s Gift of Nights program, which offsets the financial cost for families requiring overnight stays. To donate to the Gift of Nights or another family-focused charity, check out these organizations.
+ Carmichael Outreach
+ Elizabeth Fry Society
+ Food Bank Saskatchewan
+ Ronald McDonald House Charities Saskatchewan + Jim Pattison Children’s Hospital Foundation
A G U I D E T O C E L E B R AT I O N
Welcome Newcomers to Canada Setting up life in a new country can leave little time for celebrating the holidays. Help our newest Canadians celebrate their first holiday season in their new home by supporting a nonprofit that assists newcomers and refugees. If you or your family have some time to spare, consider volunteering for a conversation circle to help newcomers practice English or simply get to know their new city. For more ideas to
welcome, visit these sites: + Red Cross + Saskatoon Open Door Society + Global Gathering Place Giving is best when it comes from the heart. Find a charity that connects personally with you or your loved ones, whether it be a love of animals or a connection with the local community. For a comprehensive listing of charities throughout Saskatchewan, visit Canada Helps (canadahelps.org) for more inspiration on how to give back this holiday season.
renewal N I COL E ROMANOFF
2020 has been a year like no other. As it comes to a close, it’s time to reflect and refocus on what’s important. Life. Taking care of ourselves, one another, and the Earth have been brought to the forefront of our existence. Pre-loved pieces from local retailer Hazlewood Vintage serve as a reminder of the importance of our own active sustainability, and elaborate floral creations from Twig and Bloom showcase the literal Earth’s beauty and our global need to renew our care for it.
Wardrobe (Hudsonâ€™s Bay), belt (stylists own)
Coat (Hudson’s Bay), blouse and pants (Hazlewood Vintage), jewelry (Oneiro Designs), belt (stylist’s own)
Earrings (Oneiro Designs), blouse (stylistâ€™s own)
Photographer Nicole Romanoff Floral Designer Joanne Morris of Twig and Bloom Hair Styling Kara Firman of Guide Hair Salon Makeup Sara Lindsay of Sara Lindsay Pretty City Studio Models Kosi Baadi of Stray Manag ment and Trinity Wilde of Edge Agency Styling Emily Brown Styling Assistant Janet Brown
Blouse (Hudsonâ€™s Bay), blazer (H&M), skirt (Hazlewood Vintage), rings (Oneiro Designs)
minimalist beauty SARA LINDS AY | PRET T Y CIT Y S T UDIO
A modern approach that celebrates your natural beauty. Featuring on-trend, minimalist hair and makeup looks to accentuate your beautiful features. Toast teamed up with Sara Lindsay and her team of local artists to create her favourite looks to celebrate in style this holiday season. Sara Lindsay offers private makeup lessons at her studio for an everyday look or for a modern and fresh approach to holiday makeup.
Photographer Picturesk Media Wardrobe Kendi Boutique Makeup Sara Lindsay Hair Tyler Maurice Hair Design Model Ella of Stray Management Model Jessica of Edge Agency Model Tasha of Edge Agency
get the look
1 MAC Cosmetics Face And Body Foundation. Available at The Bay.
Makeup By Mario Master Metals. Available at Sephora.
3CE Back To Baby Glow Cream in white. Available at yesstyle.com.
2 Patrick Ta “Silky Lip Creme” in the shade “She’s Unapologetic”. Available at Sephora or www.patrickta.com.
Alley Oop 11th Hour Eyeshadow Stick in the colour “Coffee Break”. Available at Sara Lindsay Pretty City Studio.
Face Atelier Ultra Foundation. Available at Sara Lindsay Pretty City Studio.
3 MAC Cosmetics Liquid Lip Colour in the colour Fuchsia. Available at The Bay.
ROEN Beauty 75 Degree Warm Eyeshadow Palette. Available at Sara Lindsay Pretty City Studio.
Alley Oop Stack The Odds in Cocktail Hour. Available at Sara Lindsay Pretty City Studio.
Sara Lindsay Pretty City Studio 2176- 7th Avenue Regina SK www.saralindsay.ca
holiday entertaining “ENTERTAINING : I F I T D O ESN ’ T G O AW RY, TH EN I T I SN ’ T A PARTY. ” — KATE SPAD E
TA S T E
Holiday entertaining is in full swing. Even though this holiday season may look different with smaller gatherings, let’s still make them fabulous, shall we? You must enjoy yourself as the host and don’t over do it. In the words of Ina Garten, “The most important thing about throwing a party is that the hostess is having fun.” Your guests will relax and feel at home if you are. Follow these simple ideas to host your own holiday party - whether it is with your family or a few close friends. Cin Cin!
+ Prosciutto placed somewhat haphazardly, as a segue between different components, helps guide the eye and creates visual intrigue. Then, incorporate a couple alternatives: + Salami + Chorizo Smoked duck from Bulk Cheese Warehouse, in Saskatoon GET CREATIVE
+ fresh fruit
Cocktails + Appetizers:
+ a head of roasted garlic
If space is tight, host a cocktail party instead of a seated dinner.
+ jar of jam
OLD FASHIONED MARGARITA DARK & STORMY ST~GERMAIN & CHAMPAGNE MOSCOW MULE
+ + + +
PROSCIUTTOWRAPPED MELON GOURMET POPCORN MINI TACOS BACON-WRAPPED DATES CHEESE PLATE WITH BRIE
GIN & TONIC
Grazing Board: BY LIONEL & HETTA CHEESE
+ Focus on variety. You don’t need a mountain of different cheeses and meats to make a fantastic charcuterie spread, but a little bit of strategy goes a long way!
+ a bowl of Castelvetrano olives + marinated artichokes + pickled onions + variety of crackers (with gluten-free options) + baguette
toast tips + pair any cocktail with a beautiful grazing board + ”hello my name is” stickers adhered back to back on toothpicks to identify cheese + small bites on platters and pedestals + thick cocktail napkins instead of plates + count on 3-4 drinks per person for a 3 hour cocktail party + plan on 2oz of cheese per person
+ Try to choose cheeses that vary in hardness, intensity of flavour, and milk type. Manchego: mild and easy to enjoy. + Gouda + Smoked cheddar + Blue cheese + Creamy brie - Lionel & Hetta’s Top Pick
Grazing board photo by Lionel & Hetta
Dinner + Wine: ROAST CHICKEN WITH LEMON BUTTER BY LIONEL & HETTA
Instead of a roasted turkey this season, try this roast chicken recipe. Serve with risotto or roasted potatoes, and a light salad! 5 lb (approx.) Whole Chicken 1/2 Cup Butter 10 Cloves of Garlic, smashed and peeled 2-3 Sprigs of Rosemary, Large 2 Sprigs of Sage, Large 1/2 Bunch of Thyme 2-3 Lemons, juiced Salt and Pepper Twine INSTRUCTIONS
Take the chicken out of the fridge about 30 minutes before starting, and bring it to room temperature. Preheat the oven to 325ºF. Using a linen or paper towel, pat the surface and the cavity of the chicken completely dry, before tying the legs together with some kitchen twine. Place a cast-iron skillet over medium-high heat. Once hot, add half of the butter. When it starts to foam, generously salt all sides of the chicken and carefully place it on the skillet, breast side down. It should sizzle immediately. Be careful not to burn yourself! Using tongs to maneuver the bird from inside the cavity, immediately slide the chicken around on the pan to keep the skin from sticking. Turn the heat to medium and allow to sear for about 4-6 minutes, or until golden brown. Using the tongues inside the cavity, very carefully flip the chicken on its side and repeat the searing process. Adjust the heat if necessary and add a bit more of the remaining butter, as needed. Repeat on all sides.
toast tips + get an extra box of matches + chill the sparkling and white wines + get more ice than you think you’ll need + 3-4 hours of music on your favourite Spotify station (just enough time to forget the first song before it repeats) + count on 3 bottles of wine for every four people
and herbs, then place it back in the skillet, along with all of the remaining butter. Place it in the oven, uncovered, and cook for about 20 minutes per lb., or until it reaches an internal temperature of 165ºF. When the chicken is done, remove it from the oven and finish with salt and fresh cracked pepper. Cover loosely with foil, and let it rest for about 5-10 minutes. Squeeze the juice of 2-3 lemons over the bird, allowing it to mix with the juices in the pan. Add enough lemon to balance the butter, but not so much that it will make you wince! Carve the chicken and spoon the juices over the meat before serving. W I N E T O PA I R W I T H RO A S T CH I CK EN Pairings provided by Samantha Rae. ALL beverages available at metroliquorsask in both locations (Saskatoon & Regina)
Le Grappin - Beaujolais Villages (France) light red wine, fresh berries, crisp acidity
Creek & Gully - Orchard Blend Cider (BC) easy drinking, refreshing, true apple flavour
Remove the skillet from the heat, allowing it to cool slightly, and carefully transfer the chicken to a plate. Spoon the burnt bits out of the pan, but don’t pour out the juices or the butter. Stuff the cavity of the chicken with the garlic
Roast chicken photo by Lionel & Hetta
TA S T E
toast tips + serve mulled wine in heavy, crystal goblets + Not a baker? Support your local bakery for all your dessert needs + Gifts for guests can be easily overlooked, but can be as simple as filling takeout boxes with extra dessert or wrapping flowers from the table in newspaper
TA S T E
Dessert Beverage: MULLED WINE BY LIONEL & HETTA
In the snowy winter months, serve this cozy beverage when hosting family and friends. Make a batch or two for a small gathering, so everyone gets at least one glass which is the perfect amount, given the intense aroma and slight sweetness. If you’re feeling up to it, you can also add a 1/4 cup of brandy to the pot, to give the wine a little more punch. Happy mulling!
“B E PR ETTY I F Y OU CA N . B E WI TTY I F Y OU M U ST. B U T B E GR A CI OU S I F I T K I LLS Y OU . ” —ELSI E DE WOLF E
Want to be invited back?
Check out these tips on how to be a dream guest.
1 Bottle Cabernet Sauvignon, or preferred red 2 Cinnamon Sticks 2 Star Anise
+ always respond to an invitation within three days
4 Whole Cloves 1 tsp Whole Allspice 1 tsp Whole Dried Juniper Berries (optional) 2 Tbsp Honey 2 Mandarin Oranges, sliced into 1/4 inch rounds Extra mulling ingredients for garnish (optional)
+don’t show up early +come armed with a few conversation starters… but don’t dominate the conversation +be the first to say a toast and the last to say goodnight +send a little thank-you note to your host the next day
Place a pot over medium heat, and add the wine and the mulling spices. Once the wine is warm, stir in the honey and add the orange slices. Bring mixture to a light simmer, but be very careful not to boil. If the wine boils too vigorously, the alcohol will cook off. Cover and allow to simmer for 15-30 minutes.
a in he
Mulled wine photo by Lionel & Hetta
my c (a
ho w ,
st a o
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Serve hot with an orange slice and preferred spice, like star anise or a cinnamon stick, as garnish.
pop bottles with your bubble on NYE B Y THE TOAST TEAM
A G U I D E T O C E L E B R AT I O N
As 2020 draws to a close, many of us will celebrate New Year’s Eve with a small, intimate gathering with the people we love. This year caused us to streamline our immediate social circles and create safe “bubbles” of friends and family. New Year’s Eve is the perfect time to dress up, raise a glass and celebrate with the bubble of people who stood by you throughout the past year.
Bubble Party /ˈbʌb(ə)l ‘pɑː(r)ti/ NounA party with your social circle — your bubble of people. This is a joyful and luxurious event that usually
Toast wants to help you have an unforgettable night with your bubble. Create an elegant and fun atmosphere with plenty of champagne, and take your festivities to the next level with fashionable ways to integrate the bubble theme into your party outfit and beyond.
does not exceed 10 people and is a themed night that features all things bubbles.
Unbelievabubbles Naturally, a bubble-themed New Year’s Eve celebration calls for a tall, sparkling glass of champagne. Here are a few of our fizz enthusiasts’ favourite bubbling bottles..
Dripping in elegance and class, the non-vintage Taittinger Brut La Francaise Champagne is stunning and rich and displays style and superior overall balance — just like 2020 has, right?
We love the bright acidity of Moet & Chandon. This luxurious French fizz has an array of flavours like toasted nuts and baked bread — a perfect tribute, since we all became baking masters in 2020.
Ring in the new year with Veuve Clicquot Brut Yellow Label. Dry to taste, this celebration essential offers a unique element of spice that perfectly balances its signature creamy, toasty flavours.
toast tips + Everything. In. Miniature.
photo by Karyn Kimberley
+ Charm your guests with singleserve mini Moets with attachable flute toppers. The individual size not only feels posh (and is undeniably cute), it 37 also helps reduce the stack of glassware that awaits post party. With the flute topper, you can sip straight from the bottle as you say hello to 2021.
Looks That Pop: Bubble Party Outfit Picks Parties are always fun when you get to dress up. The bubble theme lends itself to fun fashion options, from sparkles to actual bubbles.
Slip into a Champagne Supernova Be your own glittering galaxy in this champagne sequin dress.
Shine Bright Like a Diamond Make a stunning statement with a glitzy accessory like this Rebecca Minkoff clutch from The Bay.
Bubbles are Better Embrace the bubble theme with this playful, avantgarde piece from Etsy.
More is More Take your look to the next level with this glamorous, gleaming lipstick from Urban Decay.
toast tips + give your NYE look an eye-catching accent with a mist of glittery hairspray + complete your look with a swipe of glimmering nail polish (get a few extra bottles to gift as party favours at the end of the night!) + instead of throwing confetti at midnight, top your themed evening off with a cascade of bubbles — give guests individual bottles of bubbles to blow when the clock strikes 12
Get ready to pop some corks and make some memories with this whimsical bubble theme—it’s been quite a year and New Year’s Eve is the perfect time to relax, reflect and indulge in a bit of delight. There’s no doubt that ringing in the new year will look a little different this time, but your bubble offers plenty of space to do it in style, and to do it with the people who matter the most.
A G U I D E T O C E L E B R AT I O N
sip, taste and celebrate! A HOLIDAY J OURNEY T O S ASKATCHEWAN’S TOP RESTAURANTS
JE NN SH ARP
Break out your sparkly dress — the holiday season is upon us! And luckily for prairie dwellers, Saskatchewan is bursting with incredible places to eat, drink and celebrate. The foods grown, foraged and raised on these fine prairie lands range from wild chanterelle mushrooms in the north’s boreal forests, to grassfinished beef in the southern ranch lands. Our chefs coax these ingredients into mouthwatering dishes that highlight our agricultural diversity, while showcasing Saskatchewan’s unique terroir. Here are a few of Jenn Sharp’s favourite spots for a holiday celebration, all of which are featured in her new book, Flat Out Delicious: Your Definitive Guide to Saskatchewan’s Food Artisans.
RI CH A RD MA RJ A N
Shaunavon Harvest Eatery eatharvest Venture to Saskatchewan’s southwest for a holiday road trip treat — it’s home to an award-winning restaurant. Chef Garret “Rusty” and Kristy Thienes’ Harvest Eatery serves up an eclectic mix of gourmet comfort food that helps support their local farmers. “We know who’s growing the food, how they’re taking care of it, what their methods are. That is what’s going to keep the restaurant (and our food system) functioning,” says Rusty. No matter what, leave room for dessert, especially the Nanaimo bar. It’s the same chocolate graham base your grandma made, but elevated: maple crémeux filling in the place of traditional custard. Burnt maple sponge toffee, raw cacao nibs and maple foam tops it off. Dinner is by reservation only; book a few weeks ahead.
TA S T E
The Specklepark Beef Tataki at Harvest Eatery
Regina Luna Kitchen | Bar luna_kitchenbar For an authentic Mediterranean taste journey, head to Luna. Chef Niki Haritos grew up working in her family’s restaurants in Greece and now owns Luna with her parents, Dina and Bill. Luna’s a stylish place to experience the Haritos’s heritage in beautifully executed dishes. Everything is made from scratch using locally or sustainably sourced ingredients. “You get what you pay for,” says Niki. “I don’t believe in anything packaged.” Look for smoked and grilled octopus with fresh rosemary and Greek olive oil or smoked bourbon mussels —brown butter, Italian sausage and all! — on the holiday menu. And try Niki’s newest dinner entrees, blueberry thyme duck or a traditional Mediterranean calamari puttanesca.
Saskatoon Hearth Restaurant hearth.restaurant
pro tip: In the daytime, Luna flips to the Breakfast Bistro, an ideal place to nurse your hangover with a hearty breakfast and mimosa.
Hearth combines chefs Beth Rogers and Thayne Robstad’s love for Saskatchewan terroir with modern prairie dishes. The seasonal menu features local, wild and cultivated Saskatchewan bounty while the cozy setting invites you to linger over a craft cocktail (or three!)
Luna’s charcuterie board is perfect for sharing on a cold winter’s night. Photo by Danielle Tocker.
below the pork belly is served with chanterelle mushrooms, squash puree, spatezle and harvest vegetables
TA S T E
left Hearth’s famous appetizer combines wild foraged and cultivated mushrooms with gooey cheese and sprigs of reindeer moss from the boreal forest
“Our restaurant is a concentration of this province as far as food goes,” explains Thayne. Try Saskatchewan chanterelles in my all-time favourite: mushrooms with melty cheese topped with sprigs of reindeer moss and crostini starter. Hearth’s Provisions menu has been a huge hit this year — watch for cocktail and holiday baking kits, along with eggnog and appetizer packs for entertaining at home. My recommendation? Get your butt into a restaurant seat and try their newest dish: poached Saskatchewan pike with roasted beets and lentils.
Mabel Hill Farm Kitchen & Marketplace mabelhillfarmkitchen Saskatchewan’s boreal forests are truly a treasure — and Nipawin, at the cusp of the forest, is a culinary destination to match the forest’s magnificence. Mabel Hill, with its floor-toChef and owner of Mabel Hill Farm Kitchen & Marketplace Michael Brownlee.
ceiling windows and fireplace, is one of few restaurants in Canada located on a working farm. “The idea is to offer a sense of place,” says chef and owner Michael Brownlee. Try his foie gras gravy poutine or a locally sourced Beldon bison rib eye steak with pastrami, preserved artichoke and ramp butter. There’s plenty of Indian and Asian flavour twists, too, like Ahi Tuna Tataki with miso-lime vinaigrette or Indian-spiced lamb kabob with raita. Nipawin is a perfect winter getaway spot; stay the night, soak in that fresh northern air, then hit up the Dam Smokehouse and Grill for some of the best southern BBQ on the Prairies.
If you’d like to learn more about the province’s culinary scene, pick up a copy of Jenn Sharp’s new book, Flat Out Delicious: Your Definitive Guide to Saskatchewan’s Food Artisans. It’s a robust and inspiring travel companion for both local and visiting foodlovers alike that reveals the stories, inspiration and friendly faces of the people who craft great food in Saskatchewan.
J EN N S H A RP
Jenn Sharp is an author, journalist and agriculture consultant. Her writing has appeared in the Saskatoon Star Phoenix, Regina Leader-Post, CBC Saskatchewan, Eat North and the Globe and Mail. Jenn’s first book, Flat Out Delicious: Your Definitive Guide to Saskatchewan’s Food Artisans, tells the story of the province’s unique local food systems. Visit her website at jennsharp.ca and find her on social media: flatoutfoodsk
love coming home DESIGN EXPERT: CARLI RODGER FROM CIT IZEN DES IGN CO.
Pre-2020, life was a lot more… out there. And not in a wild, outrageous way (though, who else gets tense when they see groups of people or handshakes on “olden days” TV?), but “out there” in a leaving-the-house way. This past year has brought us back home, in every sense of the word. Not only are we literally in our houses more than ever, but we’ve also learned to refocus attention and energy on the most meaningful parts of life. We’ve decluttered and organized with The Home Edit, and we’ve scoured our grout with Instagram-viral Go Clean Co, and, over all, we’ve put a lot of love into the things that surround us when we’re home.
That love extends to ourselves, too, when we transform everyday spaces into places that make us feel relaxed, happy and refreshed. At Toast, we adore anything that promotes feelings of coziness and delight, so we’ve created this guide to help you put the finishing touches on your space — or treat yourself to an entire redesign — that will make you love coming home.
photo by Allison Bertoia Photography
Carli Rodger Citizen Design Co. thecitizendesignco.com
Carliâ€™â€™s Tips: Carli Carli suggests using seasonal storage bins: one for summer (sunglasses, sunscreen, hats), and one for winter (toques, scarves, mittens) that are easily accessible and interchangeable with each season.
Land Here The Mudroom The ultimate catch-all space. Hide sports equipment in baskets, backpacks on hangers, robes and slippers near by for a quick dip and an outdoor wrap for those nights around the fire. Add a cute bowl for keys and pillows for benches and this functional space is now the entry to your oasis. Toast loves these additions to make your mudroom functional and beautiful: 1 Basket from Ikea 2 Thow found at Anthology 3 Rug from Garden Architecture
45 photo by Allison Bertoia Photography
Carli’’s Tips: Carli To achieve that cozy, lived-in feel, I suggest blending textures and neutrals such as layering white bedding and blankets with pops of neutral colours on accent pillows. Avoid bold colours as they evoke high energy. Having a neutral space creates a feeling of calm and rest.
Unwind Here The Bed and Bathroom This is your sacred space. This is where you cleanse, rest, restore and unwind. Don’t wait until you check into a hotel to enjoy luxuries like posh robes and plush slippers. Create your own hotel room with a few simple additions. +
Five-star bedding: The James Hotel is famous for their incredibly soft and buttery sheets. The microfibre collection is brushed and feels even softer than 800-threadcount cotton bedding. You can order them online at thejameshotel.ca + A plush robe + slippers: Enjoying your morning coffee in a fluffy robe. Step out of the shower into the clouds. Why not? Toast loves a soft chamois microfiber robe with matching slippers. Check out Bed Bath & Beyond to find your perfect set. +
Keep it neutral and light: The key to a sacred space is creating as much light as possible. Choose light walls and white bedding to neutralize your space. +
Add plants: Not only do they create a peaceful oasis, but they also clean the air. Toast loves the snake plant. They require very little light and water and are perfect for the long Saskatchewan winters. + 1 2
Salt lamps, candles and a diffuser: Comforting aromatherapy and low light lets you drift off to sleep. Toast loves Saje for sleepy time oils and diffusers, Garden Architecture for candles, and The Better Good for quality salt lamps. 1 Salt lamp from The Better Good 2 Sweet Dreams restful diffuser blend collection from Saje 3 Rainforest Candle available at Garden Acrhitecture bedroom photo by Allison Bertoia Photography
Relax Here The Backyard Seasons come, seasons go — this doesn’t mean you have to. Step into a nordic spa right in your own backyard. With a few simple additions, you can create a space to rejuvenate, relax and have fun this winter. Escape in any season in your dream backyard. +
String lights: Create ambiance and set the scene by stringing up romantic lights. We love heavy-duty outdoor lights from Canadian Tire for a beautiful winter night glow.
+ Barrel sauna: A barrel sauna is the ideal outdoor sauna. Simple, practical and beautiful. Turn up the heat and sweat it out — the easy way. We love the four-person red cedar sauna from Costco. + Outdoor spa tub: Sink into a refreshing tub after a hot sauna, or hang out, watch the stars and enjoy a glass of wine. Repeat. + Firepit: Nothing says cozy better than a fire. For a nofuss, smoke-free fire, we recommend a gas fireplace to keep you toasty. We love real-flame gas fire tables from Rona.
explore snowy saskatchewan OU TDOOR A DV ENT URES T O DIS C O V ER
AS HLYN GEORGE
From October to March, the snow falls and we settle into my favourite season: winter. There’s no better way to enjoy the outdoors than sliding and gliding through fluffy layers of snow. If dressed properly and with the right gear, it can be a lot of fun. Here are some of the best winter experiences around Saskatchewan.
Kicksled the Meewasin Valley Trails
Snowmobile “1000 Miles of Snow”
There are more than 80 kilometres of trails waiting to be explored along Saskatoon’s Meewasin Trails and the city’s scenic river valley. When covered in a fresh skiff of snow, it’s the perfect playground to rent a traditional Norwegian kicksled from Escape Sports. After kicking along the paved paths, pop into Drift Sidewalk Cafe to warm your hands around a turmeric tea latte and fill your belly with one of their tasty crepes. For the best views of downtown, book in to the Alt Hotel Saskatoon.
In northeast Saskatchewan, 12 communities have partnered to promote their “1000 Miles of Snow,” encouraging snowmobilers to experience a fun and unique way of travelling the trails between towns. To ensure you’re riding the best sled, stop in at Schrader’s Motorsports in Yorkton. It’s the largest powersport dealer in the province and one of the best locations to get outfitted head to toe in FXR gear, the warmest highperformance winter clothing on the market. Warm-up at night at the Carrot River Inn or Hudson Bay’s Jackpine Cabins where they have a heated shop for your sled.
Snowshoe in Meadow Lake Provincial Park A popular four-season park, Meadow Lake Provincial Park is the perfect spot to strap on a set of snowshoes. Join a tour at Grieg Lake guided by park staff or sign out a complimentary pair if staying at Waters Edge Eco Lodge. For those willing to wander on their own, a trip on the Gold Creek Trail offers spectacular views of the surrounding lakes set amongst the hearty pines of the forest.
Skate, Ski and Sauna at Ness Creek During the winter months, festival site Ness Creek turns into a winter wonderland. Cozy up with a hot cider in front of the wood-burning fireplace in one of eight tiny cabins or don your choice of skis, snowshoes or skates on the rink and groomed trails that wind through the
Boreal forest. After the sun goes down, head to the sauna for a bit of relaxation. Looking to bring the great outdoors indoors yearround? Consider Lakeland Log Homes and Timber Products for a sustainable and locally-made log home.
Ski the Don Allen Trails Every March, the community of La Ronge holds their annual Saskaloppet with distances ranging from two to 77 kilometres (including an overnight camping option for the truly adventurous). Outside of competition days, the trails are open for public use and the views atop the hill from the Don Allen ski shelter are as rewarding as the exhilarating ski back down. The Harbour Inn makes a great waterfront location to spend the night. Classic and skate-ski setups can be purchased or rented from Fresh Air Experience in Regina and Prince Albert or from Ebâ€™s Source for Adventure in Saskatoon.
snowbirds grounded A S H LY N G EORGE
Canadian snowbirds - those who enjoy travelling south during the winter months - will be looking within Canadaâ€™s borders for their annual winterseason escape. Thankfully, our Great White North is just as gorgeous covered in snow as it is when bathed in summer sunshine. Grab your mittens, toques and boots to experience the diversity Canadian winters have to offer in these five beautiful locations.
1 Lake Louise, Alberta
wanderers how great the season is, an outdoor experience and heated hammocks at Thermea Nordic Spa surely will. The multisensory thermotherapy centre will make even the coldest hearts melt in any of the eight saunas and outdoor baths. The Inn at the Forks is a great central location to adventure out from.
Outdoor enthusiasts will be blown away by the majesty of Lake Louise and its chateau on the water (the lake freezes over and turns into a popular skating rink in winter). This resort community truly has something for everyone from a day spent on the slopes at Lake Louise Ski Resort to cozying up under velvet blankets on a horsedrawn carriage ride around the lake. Most impressive is the SnowDays Ice Magic Festival that features elaborate ice sculptures crafted by carvers from around the world. A night at the Fairmont Chateau Lake Louise in winter will make anyone feel like an ice king or queen.
5 Quebec City, Quebec Lit with the warm glow of winter lights and decorations, Old Quebec is the epitome of a fairytale as a stroll within the historic UNESCO-designated neighbourhood’s great stone walls overflows with the charm and romance of centuries past. The city’s festive joie de vivre spills out into iconic Au 1884 and its old-school toboggan run right 2 in the heart of the city. Sample sugary-sweet maple taffy and sip on ice wine while enjoying a city that truly knows how to embrace winter. The Hotel de Glace (Ice Hotel) takes honours as one of the coolest places to rest your head.
2 Prince Edward Island While many visit PEI in the summer months, a trip in the heart of winter is worth it. Close travel distances maximize short daylight hours as the island’s numerous snow-covered lighthouses seem to be perpetually bathed in golden hour lighting, perfect for photo enthusiasts. Regardless of the season, no trip is complete without a visit to Cows Creamery in Charlottetown for some of the best ice cream in the country - which is conveniently located down the street from an overnight stay at the historic Rodd Charlottetown Hotel.
3 Blue Mountain, Ontario On the shores of Southern Georgian Bay, Blue Mountain Resort is a winter wonderland getaway for anyone from the big city. Whether it’s hitting the 365 acres of skiable terrain, exploring the mystical sights and sounds of the Agora Path of Light or settling in with a flight of beer from Northwinds Brewing Company, there’s a little something for everyone. The Westin Trillium House not only offers great views of the hill but also has a heated outdoor pool for those cold winter nights.
4 Winnipeg, Manitoba Winnipeggers know how to make the best of the snowy season - from ice castles and ice towers to artistic warming huts along one of Canada’s longest skating trails. But if that doesn’t convince anti-winter
my love letter to 2020 Dear 2020,
T EA CH I N G ME CO U RA G E I N T H E FA CE O F LO S S
This is a letter to you, to thank you for everything. The good, the bad and the beautiful.
2020, you brought loss, and plenty of it. In my case, I experienced loss on so many levels. My beloved feline, my family, my livelihood, my business, my confidants and my lifelines were ripped away, one after the other. I felt endangered. Anxiety took over my life, and I never knew I could feel grief so deeply. But, I also didn’t realize that I could be so brave. I never knew I had it in me to withstand such impossible times. Through the things you took from me, you taught me strength and courage—two things that nobody can ever take away from me. For that, I thank you.
You were the beginning of a new decade and a new astrological era. Predictions said that you would be a catalyst for new beginnings, and you were, but not in the way we expected. New beginnings are never easy, and the world felt the labouring pains as you ushered us into an era of enlightenment and radical change. You showed up like no other year. You threw our world into turmoil, shook up our societal structures and shed a blinding light on our dying planet and our destructive nature. You warned us that, if we do not practice love, honour and respect for all living creatures, you and Mother Earth, would fight back. You made all of us acutely aware of our obsession with the superficial—our endless pursuit of a misunderstood and misdirected definition of happiness. What happiness meant to me 11 months ago is entirely different from what it means to me today, and this is what I thank you for: TEACHING ME THAT NOT ALL THAT GLITTERS IS GOLD
In November 2019, my little family—me, my husband, and our beloved cat, Liefie—moved to Toronto to take our careers to the next level. We arrived full of bright and shiny hopes and dreams. Life was perfect. It was filled with champagne, celebrations, new beginnings, swanky downtown offices, a growing business for me, a growing career for him and a beautiful house with a backyard full of squirrels to chase for our cat. Little did we know that you planned to sweep us off our feet— and in the most unexpected ways possible.
S H O W I N G ME T H AT N O T A L L L O S S ES A RE BAD
2020, you set something in motion. You showed me that I can love myself, shed bad habits and separate myself from toxic situations. Sure, you battered me, but as it turns out, you actually battered unhealthy mindsets out of me. Thank you for forcefully removing me from situations that were no longer serving me—situations I otherwise wouldn’t have had the bravery to leave. GETTING ME OUTSIDE TO REVEL IN EVERYDAY JOY
To cope with all the loss and commotion, I started walking every morning. I would meet the neighbourhood cats and the dogs, greet the neighbours having coffee on their porches, admire the dexterity of our squirrel community and watch the seasons change around me. I started seeing the world through a different lens. I became familiar with my surroundings in a way that I never knew was possible. My mind cleared and I realized that the loss of everything I once thought was so significant became…insignificant. Simple things became fascinating, and simplicity became a motto.
“ Y OU HAVE P L E NT Y O F CO U RA G E, I A M S U RE, ” A N S W ERED O Z. “A L L YO U N E E D I S C ONF I D E NC E I N YO U RS EL F. T H ERE I S N O L I V I N G T H I N G T H AT I S N O T AFR AID W H E N I T FA C E S D A N G ER. T H E T RU E CO U RA G E I S I N FA CI N G D A N G ER W H E N Y O U A R E A FRA I D , A N D T H AT K I N D O F CO U RA G E YO U H AV E I N PLE N T Y.” — L . FRA N K BA U M, T H E W O N D ERFU L W I ZA RD O F O Z
BRINGING ME BACK TO BASICS
TEACHING ME TO CHERISH MY PEOPLE
Through my new-found love of walking, I explored local markets and grocers in my neighbourhood. My favourite discovery was a familyowned Italian grocer established in the 1950s on the Danforth. The minute I stepped into the store, I felt the passion, and with a smile, I listened to the boisterous Italians hustling and bustling around their little store.
2020, you taught me healthy boundaries, but ultimately, you revealed my support system—the people who were truly “my people.” Moving to a new city just before a global pandemic really didn’t help in the “making friends department,” but somehow, you brought the most beautiful souls into my life and showed me that my small family unit is strong like no other.
Something in me awoke. I suddenly remembered a love that I had forgotten through the busyness of pursuing success—the love of togetherness. Not being able to eat at restaurants every night—in public, in dining rooms bursting with people and conversation—made me crave togetherness and family. Growing up, our family always congregated in the kitchen with glasses of wine, lots of loud talking and incredible, home-cooked food. This was our bonding time, and I realized that my life now lacked this fundamental element. You led me back to that simple joy, enjoying togetherness, experimenting with food, enjoying delicious wine —and on top of it all, I saved so much money (and lost a few pounds). I became acquainted with the real joy of basics. I became truly thankful for my cozy home, my warm bed, my morning cups of piping-hot coffee, and my loving, supportive husband.
MAKING ME REALIZE I CAN DO
Stripped from all unhealthy mindsets, toxic environments and unrealistic expectations of myself, you gave me freedom and courage in the face of adversity— freedom to be me and to believe that I. Can. Do. Anything. Switching careers at age 40—of course! Moving to an island for six months—why not? Living the life that I was meant to live, free from the shackles of societal expectations—let’s do it! 2020, you knew how to shake things up. You peeled away the layers that I hid in and under. You revealed that what I perceived as success was actually futile and exhausting. You taught me to be with myself, to work through inner trauma and how to move through pain. You taught me courage and bravery. You showed me how STRONG I am. Thank you for changing me for the better. With love, from my big, brave, messy heart, – JDB
krugofest L IVE CONCERT F EEDS N EIGHBO URS AND REGIN A’S S O UL E L IZ ABE T H IRELAND
Whether it’s the Beatles performing in 1969 or U2 filming a video in 1987, rooftop concerts have a long and storied history in the rock music world. In August 2020, KrugoFest was launched as an incredibly unique, and appropriately social distanced, rooftop concert series in Regina.
As a Regina-based tech company and an app (krugoapp. com), the mission of Krugo is “to get people excited about the things that they love doing and help them find more of it wherever they go.” KrugoFest attendees got VIP treatment with their own hotel rooms at the DoubleTree by Hilton™ and a private balcony overlooking the rooftop concert stage. Over the course of two weekends, musicians Corb Lund, Jess Moskaluke and The Sheepdogs performed (all Canadians, by the way). Gillian Delgaty is Krugo’s Growth Coordinator. “With the lack of events and lull in entertainment in our community, we knew there was something we could do to bring everyone together and benefit a great cause. With COVID-19, the Regina Food Bank faced increasing pressure with a 60 per cent increase in demand from 2019. No one from our team has experience in event planning
and we all took on some very unusual roles compared to what we usually do as a tech company,” says Delgaty. How did the rooftop concert come about? In mid-June, Krugo’s Cofounder and CEO, Kirk Morrison, thought of the idea when he was having after-work beers on the Path Cowork patio and looking up at the DoubleTree balconies. “Kirk tweeted about the idea later that day and he saw an overwhelming amount of support. Since Kirk tweeted in the sense that the event was, in fact, happening, he had people reaching out to ask where to buy tickets and how to sponsor the event,” says Delgaty. A few days later, after connecting with the Regina Food Bank, the team had their first meeting with the hotel to explore the idea of making KrugoFest come to life. Soon right The Sheepdogs perform at KrugoFest
A R T S + C U LT U R E
after, they met with Chad Guy, a production manager with the renowned rock band KISS. Chad just happened to be in Regina for the summer due to COVID-19 and the resulting cancellation of summer concert tours. They then tasked Michael Ash of Rawk Entertainment Group with handling talent and booking performers. Amazingly, the team announced the idea of KrugoFest 13 days before the first show date and revealed the headline performers just nine days before the first show. After consulting with the Saskatchewan Health Authority, the team outlined precautions and safety measures
they were taking to ensure that all attendees were able to enjoy themselves safely. Safety protocols included assigned arrival times, enhanced cleaning and wearing masks in public areas. Concludes Delgaty, “Everyone from our team worked extreme hours to pull this off successfully. We couldn’t have made this event happen without all of the support from our sponsors and the community.” above Krugo employees Conor Christie, Kirk Morrison, Gillian Delgaty & Andrew Cretin right Jess Moskaluk
A R T S + C U LT U R E
KrugoFest by the Numbers + 4 shows over two August weekends + 1,600 concert attendees + 70 volunteers and 200+ volunteer hours + 16 corporate partners + Donated $15,000 (45,000 meals) to the Regina Food Bank + Created $200,000 in local business revenue
audacity P URPOSE- DRI VEN MARKET IN G WIT H AYDEN CREAT IV E
E L I Z A B E T H IREL AND
Tara Osipoff is the founder and CEO of Ayden Creative, a leading Regina-based branding, marketing and design agency. Ayden Creative has been in business for five and a half years and has eight employees. Tara’s leadership role focuses on purposedriven marketing, strategy and business development. “Ayden is Gaelic for starting a small fire, which is what we do in terms of our client’s success. We have diverse clientele from different industries – we focus on the client’s purpose first and their product or service is secondary. We like to build the community around each client,” says Tara. At the beginning of COVID-19, the agency’s employees worked from home for three months but soon found that the team’s creativity and collaborative process were better served working together in-person. Tara credits their “great clients” for the agency’s continued growth. Tara believes that the Audacity YQR movement has really fostered Regina becoming an entrepreneurial centre. “Being an entrepreneur can feel very lonely. Audacity YQR provides opportunities for meeting other Regina business owners, as well as a mentorship program. Through the pandemic, I’ve enjoyed following @audacityyqr on social media and feeling connected.” Services that Ayden Creative offers its clients include branding, graphic design, website development, digital advertising, photography and more. 103 - 1170 Broad Street, Regina 306.502.2221 aydencreative.com firstname.lastname@example.org
B R E T T J A D E DESI G N B R IN G S A FRESH PE R S P E C T I VE E L I Z A B E T H IREL AND
Interior stylist and consultant Brett Liske founded her Regina-based design company two and a half years ago after working for 14 years as a fulltime social worker. “With three young kids, my interior styling business provides more worklife balance. In terms of becoming an entrepreneur, I finally said to myself ‘let’s do this thing’ and I’ve been busy ever since. From the beginning, I’ve been open to possibilities in terms of the design work I take on, whether that’s residential, commercial or retail spaces,” says Brett. Brett Jade Design brings together the functional needs of clients’ homes, offices and commercial spaces with a fresh perspective. “If a business has just branded or rebranded, I want to incorporate those new elements into the office design. The public will be seeing the space, so the brand needs to carry through. We all know, especially during COVID-19, that the right interior space encourages productivity and can impact us in a pivotal way,” says Brett. Brett credits Women Entrepreneurs of Saskatchewan (WESK) and the overall Audacity YQR movement for providing opportunities to network with other businesses, including creatives, trades and suppliers in the city. “I have lots of pride in Regina and the entrepreneurs based here.” Brett Jade Design 306.530.6330 brettjade.ca email@example.com
toast partnership feature
collaborating to win: A STORY O F S UCC ES S & S ERV ICE
K IM WARNER
2020 came in like a lion. Carrying with it the economy-crushing rogue wave known as COVID-19, it drove North America into isolation in the name of safety. Saskatoon and its hardy business community was no stranger to the disruption. With an economy stuck in seemingly indefinite limbo, local businesses had to choose; they could wait it out or they could take action. In true prairie fashion, many chose the latter, and the Saskatoon Regional Economic Development Authority (SREDA) bolstered the effort with their Local Link program. I recently spoke with Joanne Baczuk, Director of Business Development at SREDA, to learn more about the program and how it helped local businesses collaborate to withstand the pandemic. Tell me about the Local Link program â€” what is it, how does it work and what does it do? Joanne Baczuk: The premise behind the Local Link program is that we want to see local businesses helping each other through their supply chains, and we want to help consumers understand what makes a business truly local. 9 Mile Legacy Brewing Company, photo credit Matt Smith
We use a scale of gold, silver and bronze. We look at businesses’ supply chains (their product and its creation) and outsourcing (contract services like accounting, marketing, etc.) to see where their products and services are coming from, and to determine where on the scale they fit in terms of being local. We also evaluate ownership, employees and hiring practices to see how local their people are.
We look at the whole support system for the organization and the business. And then we apply what is, essentially, a percentage of local-ness. For example, a “gold” business would have at least 90 per cent of what they’re sourcing and using — plus their ownership — coming from within the region. And, if that’s the case, for every dollar that consumers spend in that place, 90 cents goes right back into the community.
local link businesses LOCA L L I N K SA SK ATOON RE GI ON GOL D BU SI N E SSE S
Pine View Farms 9 Mile Legacy Brewing Company Pristine Kitchen Systems Inc. Refresh Inn and Suites Donald Physiotherapy Henry Downing Architects Innovation Stonecraft AquaTemp Plumbing and Heating Solutions Inc Apex Performance Consultants Ltd. Prairie Packaging Inc. ICR Commercial Real Estate Black Fox Farm and Distillery Parr Auto Body Sutton Wealth Planning â€“ Sutton Benefits and Pension Wiegers Financial and Benefits LOCA L L I N K SA SK ATOON RE GI ON SI LV E R BU SI N E SSES
W E ’ R E TRY I NG TO GET PEO PL E T O S EE T H AT EV ERY D O L L A R S PEN T O N A LO CAL BU S I N ES S S U PPO RT S MO RE T H A N J U S T T H AT BU S I N ES S — I T KE E PS BU I L D I N G A N D G RO W I N G W I T H I N O U R L O CA L ECO N O MY.
That money is then re-spent in the community over and over again. There’s a multiplier-effect influence, where the economic impact is larger than the direct impact.
each other locally through collaboration.
We’re trying to get people to see that every dollar spent on a local business supports more than just that business — it keeps building and growing within our local economy.
The importance of local came to light. I think it’s always been there, but now, if you were to ask our Local Link program partners, the Greater Saskatoon Chamber of Commerce and the Prairie Sky Chamber of Commerce, what the most important thing people should do right now is, the answer will be to “support our local businesses.”
When COVID-19 challenged the business community, the Local Link program’s focus on connection took centre stage. How did it help the program’s businesses?
In spite of the pandemic’s challenges, what successes did the Local Link program see?
It’s always been important to support local businesses. But now, it’s even more important, because those small businesses that had to shut their doors are struggling. They need all the support they can get so they can exist in the future.
Now more than you ever, a mindset change is important. When buy from a loca Challenge yourself to think local first. Think about whetheractual there is an optionperson available here — think of the an does a ha
We want to find ways to support the Local Link businesses and connect them to other small businesses that could use their support. That’s the heart of the “link” concept.
+ you support your local economy!
The businesses give us a list of the products and services they access locally, as well as a list of items they source from beyond the Saskatoon Region. We use this information to identify common supply chain gaps among the businesses to see if we can attract suppliers here to fulfill those needs. Additionally, we look for connections between the businesses. If one business manufactures a product locally, or sources a service locally, and if another business needs those same products or services, there’s a local connection there. The businesses can support
store down the street. The emphasis on local is one of the rare bright spots that came from this difficult time. How can businesses apply to participate in the Local Link program? They can apply online at any time. We are reviewing
Look for the Local Link label to support local applications on an ongoing basis. businesses in the Saskatoon Region.
To be eligible for the program, businesses must be located in the Saskatoon Region, registered and/or incorporated with Own a business? Apply to the Local Link program Information Services Corporation and at least one of to measure how locally you (ISC) operate. the business owners must reside in the Saskatoon Region. When you buy from a local business
To an learn more and to apply fordance. the Local Link program, actual person does a happy Learn more at sreda.com + you support your local economy! visit sreda.com Look for the Local Link label to support local businesses in the Saskatoon Region.
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Own a business? Apply to the Local Link program to measure how locally you operate. Learn more at sreda.com IN PARTNERSHIP WITH
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When you buy from a local business an actual person does a happy dance. + you support your local economy! Look for the Local Link label to support local businesses in the Saskatoon Region. Own a business? Apply to the Local Link program to measure how locally you operate. Learn more at sreda.com
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