Page 39

Contact Points

SINDA in Media (cont.) Publications

60,000

Indian households reached through SINDA Connections newsletters

52

Weekly educational tips on Tabla newspaper

2,062 Walk-ins

Traditional Media

Broadcast Sponsorships

Media mentions

66

Television programmes

10

Media coverage was on mainstream media– The Straits Times, The Business Times, TODAY, Channel NewsAsia, Channel 5, Vasantham, Tamil Murasu, Berita Harian, Lianhe Zaobao, Lianhe Wanbao

2.03

mins

Average call length

Marubadiyum Season 2 on Vasantham TV (Inspirational series)

1,332

Neenge Sollunga Season 6 on Vannathirai TV (Infotainment series)

Web queries

Project Campus on Vannathirai TV (Info-Ed series)

az

e

84%

Phone calls

ag M

lin On

dio Ra

vis Te le

Ne

ws

pa

pe

r

ion

39 38

ine

187

To inspire the Indian community, especially youth, to aspire for greater heights, SINDA sponsored the following programmes in 2014:

6,676

839 Queries a month

Radio programmes •

Chillax on Oli 96.8FM (Youth Programme)

Kutties Galatta Oli 96.8FM (Children Programme)

See more photos and videos online

sindasnaps.com/media

STATISTICS | 35

SINDA Annual Report 2014  

Engaging Minds, Transforming Lives

SINDA Annual Report 2014  

Engaging Minds, Transforming Lives

Advertisement