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Virginia SEO Company Says Online Marketers Can’t Rely Solely on Link Building RevBuilders, a Virginia SEO company, wants brands to know that links are still important today, but they might not be highly relevant in the near future. Many experts believe that as the landscape of SEO continues to evolve, links will become less important. Content marketing expert and Forbes contributor Jayson DeMers notes that factors such as app disruption, voice search and social feedback are likely to become bigger players in SEO algorithms. Even SERPs themselves could change organically and significantly in the next few years as new technology continues to develop. For example, Google is already testing ultraadvanced AI concepts that could drastically change how it evaluates and ranks sites. Meanwhile, link building is still somewhat important. Link building is the act of curating links to a site to ensure a higher page rank in the search engines. Not every link scores the same, though. Historically, any incoming link to a web page boosted that page’s rank, which led to some sites aggressively spamming forums with their links or seeking other “spam-like” methods to build hundreds or thousands of backlinks. Google eventually caught on and made quality a bigger factor in whether links created a positive impact. Today, backlinks can still boost page rank in the SERPs — provided they are authoritative in nature. That means a link from a forum or unestablished blog doesn’t garner as much credibility as a link from a news network or well-established blog. Today’s content marketers can’t just spam sites with backlinks to improve their SEO game; instead, they must develop organic relationships and contribute to quality content on digital publishing platforms, which can include relevant and tactful links back to the original site. In short, brands must work a little harder to ensure backlinks score SERP points. What does all this mean for future marketing efforts for online brands? RevBuilders says that companies should still engage in smart link building, in part because the same activities involved in link building create real niche relationships, engagement across the industry and exposure for the brand. Smart link building means making use of SEO analysis tools to ensure work is creating ROI, and that’s something SEO firms like RevBuilders can help with. As for the future, companies must keep up with trends in SEO and partner with experts who can help them integrate evolving strategies. As a leading Virginia SEO company, RevBuilders is always ready to help clients overcome current SEO challenges and prepare for the future. About RevBuilders Marketing For over 15 years, RevBuilders Marketing has been helping clients build revenue by providing various online marketing services. Located in Warrenton, Va., RevBuilders is a full-service integrated digital marketing agency, offering a complete range of marketing services including but not limited to: SEO Services or Search Engine Optimization, Paid Search Management Services, Web Design, Marketing, Social Marketing, Email Marketing, Marketing Automation,


and Content Writing. In addition, through effective Web Design and conversion optimization, RevBuilders converts the increased SEO traffic into leads and sales for their clients by customized strategies for each client. Contact Info: Name: Scot Small Organization: RevBuilders Marketing Address: 170 W. Shirley Ave, Suite 203, Warrenton VA 20186 Phone: 703-229-0850

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Rev builders marketing companies in virginia  

SEO Company Virginia, Best Digital Marketing Companies VA | RevBuilders

Rev builders marketing companies in virginia  

SEO Company Virginia, Best Digital Marketing Companies VA | RevBuilders

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