Service Sellers Masters Course
What if you need additional high-profitability keyword topics? What if you have not identified a true “winning” theme to build your service site around? What if there do not appear to be sufficient keyword opportunities within your service’s theme? Well, you could broaden the scope your site somewhat. However, as a service seller, your service site concept must be tied tightly to your service if you hope to PREsell it with any degree of efficiency in the online environment. For that reason, it’s important not to stray too far from your concept (“exercise” for this situation). No single keyword, no matter how profitable it may calculate out to be, makes or breaks a business. The overall quantity and quality of all your pages that address a wide variety of all the keywords are, ultimately, what makes your business snowball and gain momentum. The big money (i.e., your income) comes from selling your service. As a means to that end, develop a wide variety of profitable keywords, and then build Keyword-Focused Content Pages (KFCPs) around them. Deliver high-value information to attract and PREsell visitors effectively. C
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P is the engine that drives your business.
Your ROI (Return on Investment) means that you can also go beyond keyword opportunities. Affiliate marketers, for instance, operate on the narrowest of profit margins and need to focus on keyword opportunities in order to drive low cost traffic from the SEs. You, on the other hand, may gain hundreds, thousands and even tens of thousands of dollars from a single new customer, so you can justify building your business with some advertising expenses as well. So the best strategy is to stay within your theme, but do some research with other theme/concept related words. In our example, we started researching with “exercise,” a basic concept keyword. Now let’s BREAKOUT a bit. Look for related keywords. Once again, we turn to Search It!… Search It! > Brainstorming (STEP 1) > Google AdWords Keyword Tool (STEP 2) > exercise (STEP 3) Here is my partial list… stretching exercises core exercises strength exercises hip exercises
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