The Netwriting Masters Course
The first thing of note is this... Smith’s “Concrete Repair Service” is a locally-based service, but Mr. Smith has great vision. He builds a Web site that appeals to both local and global interests. Here’s how… 1) His well-written concrete-related articles provide a valuable information resource for all visitors, regardless of their geographic location. 2) Local visitors (who are not currently clients) come to trust Mr. Smith as he demonstrates over and over again through his articles, and his e-zine, two very appealing attributes -- his unwavering commitment to the "putting-the-needs-ofthe-customer-first” philosophy and the breadth of his knowledge pertaining to all things concrete. Before long, Mr. Smith becomes established in his visitors’ minds as “The Concrete Man.” When these local prospects need a concrete repairman, guess which business they’re going to call? 3) Local visitors come to recognize Mr. Smith as more than “some guy with a concrete repair service.” Thanks to the bio (About Us) page, they learn he’s a dedicated father, an active member of the community, and a little league coach, as well as being the owner of a company. This information adds to his credibility. 4) Global visitors produce a secondary income stream for him. Mr. Smith can refer these surfers to merchant-partners (and their products) that he represents (ex., books about landscape design, a retailer of concrete statues, a garden supplier for concrete molds, trowels, etc.). And, of course, he could also sell his own e-book, consulting services, Google’s AdSense, etc. http://service-selling.sitesell.com/ Mr. Smith’s warm-and-willing-to-buy visitors trust his knowledgeable advice. His PREselling efforts make it easier for him to convert these visitors into customers. Bottom line? PREsell effectively… to sell effectively. It’s as simple as that! And this means… The needs of your target group must be your #1 priority, the reason behind every action you take. Your need to generate income always comes second. So keep your visitors in constant focus and…
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