Most popular smartphone activities in India Which of the following activities, if any, do you regularly use your smartphone for? (%)
that end 47% also have ecommerce apps installed. However, two thirds of the sample also like to use their phone while out shopping. Most (60%) use it to compare prices, while 58% like to take a picture of the product and 55% use it to search for more information. Commenting on the findings, General
Offbeat
Consumer insight
Manager for YouGov in India, Deepa Bhatia said, “It’s interesting to see the Email
Social Networking (Facebook, Twitter, Snapchat. etc.
Internet surfing
Taking photos/Video
Listening to music
Shopping online
enthusiastic adoption of smartphones by the older generation who have become highly dependent on them, contrary to
Source : YouGov
respondents check their phone within 15
popular belief that they are largely a
Smartphone Dependency
minutes of waking up, with 26% checking it immediately, while nearly half check it within five or 15 minutes of opening their eyes. The trend doesn’t change at bed time, with the vast majority of respondents (80%) checking their phone within 15 minutes of going to sleep, half of them either check it immediately before they close their eyes, or five minutes before. Interestingly, just under two thirds of respondents actually check their smartphone in the middle of the night upon receiving a notification. 20% of those surveyed claim they always look at their phone at night, while 42% sometimes
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67% of the country’s urban online population can’t live without their smartphone
check their phone in the dark hours. The
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79% of respondents aged 60-65 need their smartphone the most.
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By comparison 63% of those aged between 20 and 25 feel they can’t live without their phone.
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Just over half of Indians spend four or more hours on smartphone while a third using it for four to six hours
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74% of respondents check their phone within 15 minutes of waking up and 50% check it immediately before going to sleep.
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And yes, just under two thirds actually check their smartphone in the middle of the night upon receiving a notification!
largest proportion of night-time users is aged between 25 and 35. The most popular smartphone activity is checking emails according to 84% of respondents, while 81% also like to stay tuned on social media. In fact, the research highlights social media and messaging apps are the most installed apps on smartphones in the country, the most popular of which is WhatsApp used
WhatsApp, with 67% of respondents saying
youth product. The study highlights the
by 94% of respondents, and over 90% of
they use the messaging phenomenon four
importance for marketers to be all-inclusive
respondents in all age groups. YouTube
or more times a day. Meanwhile 45% use
when considering mobile marketing
is the second most popular app, used
Facebook and a third use YouTube just as
channels across different age groups to
by 89% of the sample and Facebook is
much.
cater to an increasing demographic enticed
used by 85%. 71% also use Facebook Messenger. The majority spend most of their time on
www.mymobileindia.com
A significant proportion (69%) of respondents also choose to use their smartphone device to shop online, to
by a constantly connected and mobile world.” n team@mymobile.co.in
april 2018 | 59