DIARY OF ENTREPRENEURS...
ADEDIRAN TECHNOPRENEUR DIAL-A-CAB, THE SUPER-UBER GUY Dial a Cab is Ibadanâ€™s fastest growing private cab service.
OLAOLUWA DAVID ADEDIRAN It is said, Technopreneurs destroys the existing economic order by introducing new products and services. It is a process of merging technology prowess and entrepreneurial talent and skills. Now it is no doube Olaoluwa David Adediran introduction of Dial-a-cab is a genuius move. Read as he explain in details the journey so far.
I am Olaoluwa David Adediran, a graduate of Babcock University (BSc. Computer Information Systems) and the University of Westminster London, United Kingdom (MSc. Business Intelligence and Analytics). I am 25 years old, I am adventurous and highly ambitious. I’m a problem solver and I am very critical in my views and analysis of everything around me. I am a Christian. Do you have any life-changing experiences that put you on the path that led you to be doing what you’re doing today? Why did you choose to venture into a cab business?
My adult life has been relatively short and as such, I wouldn’t say I have had any life-changing experience that has put me on any path. What led me to the cab business was the window of opportunity I saw. I was fortunate to have been posted Ibadan during my NYSC. It was then I discovered there was no recognized fully-operational private cab service. It was a problem and clearly an opportunity to be explored. I had a car and I had friends that had cars too. I organized a meeting and mentioned it to them and they felt it was something we could do. Four of us started it and gradually the business started to form. Today we have 20 cars on standby in Ibadan.
We source for some and in other cases, they apply. We have a driver-prole a potential driver must t into before we can get you on board. Some of the highlights are - Effective communication skills, patience, general attitude, and respect. To drive on Dial a Cab you must be very respectful. It is one attribute we pride ourselves on. I know every driver by name and I know every car. The drivers’ team is a close unit and we communicate very well. We grow the business together. I should also mention that we have some of the best personalities this country has to offer on our drive team. What are the challenges and how have you been tackling it? The rst major one was the geographical size of Ibadan. It is a very big city and we have struggled to get drivers in certain regions but gradually we are spreading to all areas. The second one was the pricing. Ibadan is a very cheap city. As a business, we cannot close our eyes to that reality and that has hugely inuenced our pricing- there are fares as low as
Can you tell us about dial-a-cab, (number of cars, do you make use of an app, why Ibadan)
Dial a Cab is Ibadan’s fastest growing private cab service. Currently, we have 20 cars and we are open to more people to come on board. We don’t have an app and perhaps this is a very good chance to address that. We don’t have an app because we are trying to appeal to everybody- every age group, tech-savvy or not, educated and illiterate, young and old. Everybody knows how to make a phone call and so we decided to set up a call Center instead. We believe that is a more engaging way to interact with our customers. Also, Ibadan is a city where there is quite a large percentage of elderly people and we believe they will appreciate the simplicity of our request process. To make a request all you need is to call a number and state your location and destination. We have a price matrix that cuts across the entire city so you can be sure our prices are consistent and xed. You know how much you are paying in full at the time of the request. No estimates, no additional fares for trafc.
How do you recruit and monitor drivers? PG 02 I AFRICA I DIARY OF ENTREPRENEURS
N50 0. The fares for our drops are also capped at N3000.
Memora ble exper ienc e
A sense of purpose, a sense of accomplishment, a desire to be more than ordinary, a desire to show people how the Right thinking can get you the things you want. ‘Sustainable success’ is what drives me.
PG 03 I AFRICA I DIARY OF ENTREPRENEURS
PG 03 I AFRICA I DIARY OF ENTREPRENEURS
(good and bad)
I’ll start with the bad. I took majority of the rst set of requests to come in. I personally did about 70 drops and because we did not have a good pricing mechanism at the time I was running at a loss but I did not mind because the goal at the time was to get the opportunity to see new places in Ibadan (I was very new here) and also to get people to know that we are real. The good. I get really amazing reviews from our customers. Nothing beats that as a business owner. Any competition? If yes what are you doing differently from others
I think there are a few. Some started earlier than we did and perhaps are more robust in terms of investments and resources. What I am doing differently is making sure my drivers are the best available out there. I have bankers, medical doctors, engineers on my team. These are professionals I don’t need to teach the importance of respect and courtesy. In service delivery, customer satisfaction is the topmost priority- even before making money. That is where we stand out. With Dial a Cab IB there are no rude or disrespectful drivers. Also, all our guys are learned and can communicate very well.
Giving how young the business is I would say yes. Also, I’m not a fan of comparing developments here with those in the other countries. Every country is unique and as a business, you need to learn how to cater to that specic country or environment to maximize the opportunities there. What drives you?
A sense of purpose, a sense of accomplishment, a desire to be more than ordinary, a desire to show people how the Right thinking can get you the things you want. ‘Sustainable success’ is what drives me. I use the word sustainable because it’s only when your success is sustainable you can go to bed and not worry about tomorrow. That is what I strive towards every day. What advice do you have for the youth?
This is a difcult one considering the fact that I’m a youth myself. So, I don’t have any advice. But I have lessons I think some might nd useful in their entrepreneurial journeys. The three major contributors to success are: patience, gratitude, trust (people, processes, guts). Learning is difcult and accepting that reality is the very rst step in learning. For a business to thrive you need to learn the business and everything the business is dependent oncustomers, staff, environment, etc.
PG 04 I AFRICA I DIARY OF ENTREPRENEURS
Ibadan is a very cheap city. As a business, we cannot close our eyes to that reality and that has hugely inuenced our pricing- there Aare fares D as E lowM O The L fares A forAour JdropsI areBalso capped O L at N3000. A as N500.
Is this business thriving in Nigeria compare to other countries?
With Dial a Cab IB there are no rude or disrespectful drivers. Also, all our guys are learned and can communicate very well.
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ience, gratitude, utors to success are: pat The three major contrib t and accepting cul difď€ is , guts). Learning trust (people, processes ď€ rst step in learning. that reality is the ver y
What led me to the cab business was the window of opportunity I saw. I was fortunate to have been posted Ibadan during my NYSC. It was then I discovered there was no recognized fully-operational private cab service. It was a problem and clearly an opportunity to be explored.
PG 05 I AFRICA I DIARY OF ENTREPRENEURS
We believe that is a more engaging way to interact with our customers. Also, Ibadan is a city where there is quite a large percentage of elderly people and we believe they will appreciate the simplicity of our request process.
With Dial a Cab IB ther e are no rude Also, all our or disrespect guys are lear ful drivers. ned and can communicat e very well.
Women's Day 2018 Now, more than ever, there's a strong call-to-action to press forward and progress gender parity. There's a strong call to #PressforProgress motivating and uniting friends, colleagues and whole communities to think, act and be gender inclusive.
International Women's Day is powered by the collective efforts of all. Collective action and shared ownership for driving gender parity is what makes International Women's Day successful. Gloria Steinem, world-renowned feminist, journalist and activist once explained " The story of women's struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights." So make International Women's Day your day and do what you can to truly make a positive difference for women. Source: https://www.internationalwomensday.com/
PG 06 I AFRICA I DIARY OF ENTREPRENEURS
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Published on Mar 9, 2018