Page 1



LIFESTYLE: “Time is the saffron of the 21st century” KID’S CORNER: Big ideas from little dreamers STREET FLOWERS Fashion for summer

Summer sweet spots We have the ultimate list

trevlig sommar önskar esny Vi har öppet som vanligt hela sommaren! Välkommen att besöka oss på något av våra kontor eller

_monterade_annonserSoFo.indd 18

2013-06-24 10:42

ESNY SÖDER Tel: 08-410 959 80 | Östermalm | Södermalm | Helsingborg | New York | London

w w w . e s n y. s e

_monterade_annonserSoFo.indd 19

2013-06-24 10:42

Claes Gรถran Skor

monterade annonserSoFo indd 21

2013-06-25 10:54


monterade annonserSoFo indd 22

2013-06-25 10:54



multi-v the one that’s all over it

#shinebright with jenny grettve musician | architect | designer ‘glacéau vitaminwater’ is a registered trademark of Energy Brands Inc. ©2012 Energy Brands Inc. vitamin c + folic acid contribute to the reduction of tiredness and fatigue. Consume as part of a varied and balanced diet and healthy lifestyle.

_monterade_annonserSoFo.indd 13

2013-06-24 10:33

Contents N°2—2013



VI DIG SOM ÄR p.11 p .11

D Discover iscover Sofo: Sofo: Sweet Sweet spots, spots, eco-boutiques, eco-boutiques, and a nd kid-friendly kid-friendly venues venues in in Sofo. Sofo.


Fashion fun: Big dreams about rolling waves, roaring tigers and the perfect closet.

p.26 p.26

flowers. IInspiration: nspiration: PPainted ainted fl owers.


People: ClaesMikael Svensson loves to tinker.

p.32 p.3 .32

People: P eople: Haberdash eo Haberdash ccelebrates elebrates five fi ve years years on on Kocksgatan. Kocksgatan.


Column: Stockholm – my own little secret.


Lifestyle: We are all experts in the 21st century.


Mingle: Pics from the release party for Sofo #1 at Scandic Malmen.


Shopping guide: Where to find the best shops in Sofo.



NORMAL Välkommen in du normala människa, som helt enkelt gillar andra människor. Ni andra kan gå någon annanstans. Med vänlig hälsning McDonald’s Södermalm. ®


Colourful cocktails and sand between my toes!

As I sit writing this, it’s pouring outside my window, Prague is at risk of flooding, and the first barbeque of the year was celebrated under a leaky tarp. But as the saying goes, “Hard times can’t last forever.” I’ll keep faith and continue to believe in a real Indian summer after what we might call a harsh winter, to say the least. A quick Google search on the subject reveals that the myth that a cold winter will be followed by a warm summer is as much an urban legend as the Swedish bikini team. But this year, I’ve decided to believe in the Swedish summer and become a tourist in my own city. I always leave Stockholm when it’s at its most beautiful. Fittingly, we have dedicated this issue to both the Stockholmers who have chosen to stay home and the tourists here for the first time who might need a little guidance. We list the local watering holes and sweet spots that fill our beloved Sofo.  This summer, I’m going to eat breakfast at Pom & Flora, run my toes through the sand on the artificial beach at Thaibåten, stuff myself with AH’s obnoxiously delicious homemade ice cream, go to free concerts in Vitabergsparken park, reserve the chef’s table at the newly opened restaurant Nytorget 6 and watch the sun go down from Trädgården nightclub below Skanstullsbron bridge. Who knows what will happen, but what is certain is that the area is now putting its best foot forward, and every park and street corner are packed with people and atmosphere. Enjoy your summer!—Anna Thelning/editor-in-chief


N°2—2013 PUBLISHER SoFo Företagarförening Box 11069 10061 Stockholm CHAIRMAN Mats Lagerman PRESS & MEDIA Clara Nordlander Wiberg Martin Sundberg PRODUCTION Make Your Mark AB EDITOR-IN-CHIEF Anna Thelning ART DIRECTOR Nicholas John Stevens PUBLISHING EDITOR Sonja Björk Ebert WRITERS Therese Ahlström, Matilda Lundberg, Hanna Johansson, Clara Nordlander Wiberg TRANSLATION Charlotte West PHOTOGRAPHERS Anton Östlund, Lisa Hasselgren, Evelina Hultqvist ILLUSTRATORS Veronica Ballart Lilja, LindaLovisa Fernqvist, Gunilla Hagström REPRO Form & Fröjd ADVERTISING Make Your Mark AB Skeppargatan 8 114 52 Stockholm, Sweden Tel: 08-410 777 30 David Lindell 0708-21 02 01 PRINTING MittMedia Print

Gunilla Hagström, 32

Lisa Hasselgren, 34

Clara Nordlander Wiberg, 30

Therese Ahlström, 23

Lives: Stockholm Profession: Illustrator In the summer I look forward to: reading books and watching a lot of TV with the window open. My holiday soundtrack will be: The Mary Onettes - Hit the Waves. In Sofo, you’re most likely to find me: in the quietest place I can find with a salad from Lima Deli. In this issue of Sofo, I have: drawn on top of Anton Östlund’s lovely photos.

Lives: Årsta Profession: Fashion photographer In the summer I look forward to: going home to Norrland and spending time with my family. My holiday soundtrack will be: anything that celebrates the sun. In Sofo, you’re most likely to find me: outside in the sun at Blå Lotus café or eating ice cream at Nytorget square. In this issue of Sofo, I have: played with colours and textures.

Lives: St. Eriksplan Profession: Runs her own production company and clothing store Francis Floor. In the summer I look forward to: seeing my dog swim and turning 31! My holiday soundtrack will be: David Bowie and Ulf Lundell. In Sofo, you’re most likely to find me at: Harvest Home. In this issue of Sofo, I have: written a column and shown off my dog!

Lives: Hammarbyhöjden Profession: Journalist and editor In the summer I look forward to: wandering around in Barcelona. My holiday soundtrack will be: Smith Western’s new album Soft Will. In Sofo, you’re most likely to find me at: the cafés around Nytorget square. In this issue of Sofo, I have: listed the summer’s hot spots.

8 SoFo—n°2—2013

COVER Photographer Lisa Hasselgren / Stylist Anna Granstrand Make-up/hair Filippa Smedhagen Sund / MIKAs Looks Model Sofia F / MIKAS

Cap, NEW ERA/SNEAKERSNSTUFF, 399 sek. Lace top, STYLEIN/ TJALLAMALLA.COM, 349 sek. The SoFo Business Association is an interest organisation for all the shops and businesses in SoFo. We want to create, retain and encourage the diversity that is a prime feature of this area and offer an interesting, varied and personal shopping alternative. This publication is protected under the Swedish Copyright Act. You are welcome to quote us as long as you cite the source. No responsibility is taken for material, text and photos not ordered by us. We are not liable for any textual errors or errors in pricing information. SOFO DIGITAL

me&i söker fler säljare! ”Jag letade efter ett extraarbete som jag kunde kombinera med min mammaledighet och tyckte att det verkade perfekt med homeparty, där man kan planera sin egen arbetstid. me&i har en fin kollektion som är full av färg, fantasifulla tryck och håller en fantastiskt hög kvalitet. De producerar sina plagg inom Europa, på ett ansvarsfullt sätt och det är viktigt för mig. Och deras populära vuxenkollektion är nu dubbelt så stor! Dessutom ääälskar jag homeparty! Att ge sig ut på en träff bland vänner, fika och få lite tid för sig själv i vardagen är guld värt! Jag får dessutom provision från första kronan, me&i skänker en gåva till värdinnan efter mitt besök och tar hand om betalningen. Det känns väldigt tryggt.” Emma Andersson lärare, mamma till Anton och Lisa och me&i-säljare sedan våren 2007 Vi söker fler säljare! Gå in på vår hemsida: och anmäl ditt intresse eller mejla till

monterade annonserSoFo indd 9

2013-06-24 10:29


30-31 AUG 2013
























Text: Therese Ahlström

Discoveries sweet spots

4 summer hotspots 2. Axel’s kiosk Cosy and unpretentious outdoor café with coffee, soft serve ice cream and scrumptious sandwiches. Axelparken, at the intersection of Åsögatan and Södermannagatan. 3. A drink in hand and sand between your toes Did you never manage to book that holiday to Thailand? On board floating restaurant Thaibåten, you are about as close as you can get to this exotic vacation paradise without actually going there. They cook ok authentic Thai food served under palm trees and roofs of bamboo. After dinner you can sit back in a deck chair with a fruitt drink and run your toes through the sand on theirr artificial beach. Thaibåten, Östgötagatan 100. 4. The little red cottage Vurma has several locations around Stockholm and this restaurant offers everything from light salads and grilled dishes to luxurious cinnamon rolls and energizing espresso. At their Södermalm location at Skånegatan 81 they serve a full course menu. This summer, Vurma has also taken over a stand on Nytorget where you can buy cinnamon buns, coffee or other light refreshments. Enjoy the Sofo summer from one of their cosy outdoor sun chairs. s. Lill-Vurma, Nytorget.

Dance and music at Vitabergsparken


ip hop, ballet and opera are just a few of the experiences you can have in Vitabergsparken park during a month-long celebration of dance and concerts sponsored by Parkteatern (Park Theatre). The month will be kicked off on 14 August with the Kwaii music project, a collaboration between Riksteatern (National Theatre Company) and Folkets Hus och Parker (People’s Parks and Community Centres). The project features performances by South African hip hop artists along with their Swedish counterparts such as Adam Tensta, Chords, Cleo, Dirty Jens, Kristian Amaro and Mofeta & Jerre. “KWAII is an incredibly exciting project during which 22 artists will perform on stage at the same time. We always try to find a mix of returning favourites and new talent, and this year our biggest concerts will also be in Vitabergsparken,” says Linda Zachrisson, artistic manager for Parkteatern’s dance and concert month. All concerts and performances are free. You can find August’s entire program at

Ice Ice Baby

AH Glassbar ice cream parlour is just a little hole in the wall with space for a handful of standing clients at a time. Yet there is still a huge variety of ice cream, making it almost impossible to make up your mind. Fortunately, the queue always winds its way out to the street so you have plenty of time to think. Don’t be discouraged by the crowd outside, the ice cream is well worth the wait. Eat it at Nytorget while lounging on the grass and people watching at the park Vitabergsparken. AH Glassbar, Skånegatan 83 PHOTO ANTON ÖSTLUND

1. Snotty with friends Snotty is always as pleasant as it is well stocked. Here you can drink an ice cold beer as well as dine on their signature dish – steak salad. Is it too packed? Not to worry – there are plenty of outdoor bars and cafes along Skånegatan. Snotty, Skånegatan 90.


Hipster paradise For the eleventh year in a row, Trädgården is a bright spot in Stockholm’s nightlife with a classic bar and full-fledged club nights. You’ll also find a cocktail bar, a boule court and restaurant Växthuset, which serves locally grown, fair trade certified and organic dishes. Seven days a week, music geeks mingle with wine snobs and on Fridays and Saturdays, you can dance away to pounding dance music or listen to spectacular live artists. With three dance floors, one of which is outdoors, Trädgården is the place to be on warm summer evenings. Hammarby Slussväg 2 (below Skanstullsbron)




monterade annonserSoFo indd 16




2013-06-24 10:37



Colourful and sustainable market

For denim devotees Buying the perfect rug for your home isn’t always easy. Either they are too large or too small, too expensive or suspiciously cheap. But for anyone who likes jeans and environmentally friendly products, there’s a solution to this problem. This season, Nudie Jeans co. expanded its assortment with the “The Rag Rug” – carpets made from old worn Nudie jeans. These indigo rugs are labelled “Good Environmental Re-design” by the Swedish Society for Nature Conservation. Durable work horses that age with dignity.

A green haircut Hårmakeriet salon prioritises not only stylish haircuts but also environmental thinking. All their products are from the brand Hårologi and made of the finest, naturally sourced ingredients. The ingredients in each product are exclusively selected to achieve the best effect on your hair and scalp with minimal impact on the environment. In other words, you can get this summer’s most environmentally friendly hairdo here. You can find Hårmakeriet at Folkungagatan 65.

Lovely colours, pleasant smells, fresh vegetables and a desire for a sustainable world. Bondens egen marknad (farmers’ market) has been around for 14 years. While the food industry has faced one scandal after another, Bondens marknad has become a popular gathering place for all who want to buy locally produced goods and know what they have on the plate in front of them. At the market, you can meet your local producers who can tell you everything you need to know about their freshly harvested vegetables, venison steaks or handmade marmalades. Bondens marknad can be found at Katarina bangata 12 on Saturdays from the first weekend in August to the end of October.

Be your own pottery maker

Gardener or not, everyone can now at least make their own pottery. This simple contraption allows you to quickly transform paper into functional and personal pots. If you use plain, untreated newsprint, you can just put the whole pot in the ground when it comes time for planting. It only takes a week for it to deteriorate. If you’d rather, you can use beautiful, patterned paper to easily create a unique window planter with a DIY feel. The only limit is your imagination. “The Potter” is manufactured entirely in beech by Ulrik Mangold in Laholm in southern Sweden and sold at the store Manos, Renstiernas gata 22.






The Koppi team at Åsögatan 174.

Brewed with love

Text Anna Thelning Photo Kristoffer Granath


weden’s interest in quality coffee has grown over the last several years. Now it’s not enough to make a regular latte or cappuccino, it should also be home roasted, freshly ground, organic, and if we really want to be serious, the beans should have passed through some foreign animal’s digestive system. An example of people who are really passionate about their coffee are behind the café concept Koppi. They just opened up their first café in Sofo. The new location is wall-to-wall with jeans purveyor Denim Deamon. With Koppi as a new neighbour to the flagship store, fresh coffee is always at hand for the lucky staff. Sofo’s editorial team attended the opening ceremony, where we were served steaming hot coffee and specialty brewed beer, which, of course, had a touch of coffee. Ann Lunell, one of the founders of the café concept, has won several barista competitions, and her interest in the Swedes’ beloved beverage has only grown the more she learns. How is a cup of coffee best experienced Koppi style? “We want to show that coffee can be wonderful in its simplicity. Like wine, various kinds of coffee have different characteristics depending on terroir and microclimate, subspecies, processing method and so on. Therefore, we encourage our guests to try different kinds of coffees and even different brewing methods. What we find most interesting is how much of a difference in taste there can be between different subspecies, growing techniques and regions – knowledge that we love to share with our customers.” You have even made a beer flavoured with coffee? “Yes, three years ago we started working with Danish brewer Mikkeller, which resulted in the world’s first India Pale Ale with coffee, released in January 2011. Since then we have brewed a number of new beers together and more are to come!”

14 SoFo—n°2—2013


kids’ corner

Arty color books for kids with good taste.

For the little artists Donald Duck and Spiderman are all very well and good, but we in the newsroom have long wondered why there aren’t prettier and perhaps a little more inspiring colouring books for kids. At last, we have found what we are looking for with the lovely Zoo series, which are attractive to big and little artists alike. Just let all the colours from the rainbow flow. For anyone looking for art for children’s rooms, the store Manos also stocks adorable animal posters by artists such as Sofie Boersting from Denmark. Manos, Renstiernas gata 22.

New in Zoo-fo Jeanette the ostrich, Flasher the rooster and Wåhlström the lion are all characters in Frippe’s playful world. These animal characters adorn t-shirts, cups, bags and posters in the newly opened store Frippes djur on Blekingegatan 67. All are created by artist and author Fredrik Nilsson, perhaps most well-known for his beautiful children’s book “An apple for the teacher” (“Ett äpple till fröken”). This autumn, the animals will also be brought to life as animated clay figures in a stop-motion film. Stay tuned and pay the store a visit.

16 SoFo—n°2—2013

Small adventures

For growing boys & girls It’s no secret that kids grow up fast and theyy burn through clothing even faster. If that’s the case in your household, you should check out Rackarungar (which means “Urchins”). Bring your R ur outgrown baby clothes and sell on commission or o buy what others have brought in. The store has a w r, wide selection of everything from everyday wear, party and formal dress, both second hand and n er new. Maybe you need a tiny tuxedo for a summer wedding? w The shop also sells the latest collections ns from popular brands including Geggamoja, Duns, Snoozy, Mina, Emplified and Jabadabado. o. Rackarungar is located at Skånegatan 78.

Now quiet moments of creation can be transformed into a complete adventure. Playon Grayon’s new crayons are innovative in several ways. Not only is their unique shape well suited for small artist hands, they are also stackable and don’t roll off the table. Since they are hollow, they can also be turned into a colourful necklace using a bit of string. You can find these, along with other selected stylish toys and furnishings for both arty children and adults, at cheerful design shop Appartement. They also sell sneaker wings from the LA-based label Shwings, inspired by Jeremy Scott’s collaboration with Adidas. Let’s fly away! Appartement, Södermannagatan 19,

proudly presents



Köp dina biljetter på

Välkommen till


BARN Mässan som tar små barn på stort allvar!

4-6 okt


Den 4 oktober slår vi upp dörrarna för elfte året på Stockholmsmässan i Älvsjö. Det blir tre dagar av inspiration, kunskap, härliga aktiviteter och shopping. Välkommen! Gilla oss på Facebook och ta del av nyheter och tävlingar!


Sailor boy Sailor sweater and cape, UNIBARN.SE, 449 sek. Trousers, UNIBARN.SE, 299 sek.

BIG Photographer: Anton Östlund Stylist: Anna Thelning Illustrator: Gunilla Hagström/ Models: Inez, Adrian and Edvin Assistant: Therese Ahlström

dreams SoFo—N°2—2013


Hey clown! Red hat, BEYOND RETRO, 649 sek. Shoes, MINA/UNIBARN.SE, 499 sek. Striped t-shirt, ROCKEFELLA/SIVLETTO, 250 sek. Suspender capris, HULA MULA/SIVLETTO, 499 sek. Red nose, SMINK OCH PERUKMAKAREN, 20 sek.

20 SoFo—n°2—2013

fashion fun

In the jungle Necklace, LISA LARSSON, 50 sek. Shorts, POP UP SHOP/ UNIBARN.SE, 299 sek. Banana, URBAN DELI, 5 sek.

fashion fun

Tiger girl Cap, private. Swimsuit, MINI RODINI, 249 sek.

Lucky luke Basic longsleeve, MINI RODINI, 259 sek. Pistol, RACKARUNGAR, 69 sek. Necklace, STADSMISSIONEN, 10 sek. Sheriff´s badge, STADSMISSIONEN, 10 sek. Chaps, RACKARUNGAR, 200 sek. Rope, WIRSTRÖMS JÄRN, 55 sek/15 m.



fashion fun

Princess dreams Tank top, BODY CHOSES/UNIBARN.SE, 349 sek. Grey lace skirt, RACKARUNGAR, 69 sek. Sneakers private. High heels, vintage, LISA LARSSON, 150 sek. Bag, vintage, LISA LARSSON, 150 sek. Pearl necklace, RACKARUNGAR, 69 sek.

24 SoFo—n°2—2013

Yellow jacket, vintage KENZO/ HELEN FALKS KOSTYMFÖRRÅD, 1 200 sek. White jeans, CHEAP MONDAY/KING LILY, 499 sek. Belt, RODEBJER/KING LILY, 799 sek. Shoes, vintage ACNE/ LISA LARSSON, 1 200 sek.

street flower Photographer: Lisa Hasselgren / Stylist: Anna Granstrand Hair & Makeup: Filippa Smedhagen Sund / MIKAs Looks Organic accessories: ClaesMikael Svensson Model: Sofia F / MIKAS Assistant photographer: Nikolina Arcini Retouch: Johanna Widblom Hilli Many thanks to M2 Studios!


Flowery bomber jacket, MINIMARKET/SNEAKERSNSTUFF, 1 895 sek. Flowery shorts, MINIMARKET/SNEAKERSNSTUFF, 995 sek. Yellow silk shirt, LISA LARSON, 195 sek.




Silk kimono, LISA LARSON, 299 sek. Metallic clutch, RODEBJER/KING LILY, 3 600 sek. Skirt, LE STOCKHOLM SYNDROME, 1 000 sek. Suede belt, ACNE, 1 295 sek.

28 SoFo—n°2—2013

Cap, CHEAP MONDAY/ KING LILY, 250 sek. Silk top, LISA LARSSON, 295 sek. Skirt, LAI-R, 799 sek.


from bark to coconuts – in search of new materials Text: Hanna Johansson Photo: Evelina Hultqvist


hen ClaesMikael Svensson was seven, his parents gave him a cloth bag filled with old clothes. They bought a loom from the turn of the century, and the bag of clothes wass part of the deal. They were his to experiment with. That bag marked the start of a creative approach that has subsequently developed around bodily formation, handicraft and aging.. “I think that my parents realized that I was interested in such things, just sitting there and tinkering,” ClaesMikael says. “I had a dollhouse when I was little, but the little cloth figures who lived there had to move out almost every week because it was being ‘renovated’ – my little brother had to drive the moving van so that he could be involved – and then I sat and fiddled and redid everything.” Today ClaesMikael is studying costume design at the Stockholm m Academy of Dramatic Arts (Stockholms dramatiska högskola). The road to costume design has taken him through the worlds of fashion, advertising, and textiles. It is in the latter category that he feels most at home: “What I’m doing in my studies is much different from what I did previously, for example all we do is design costumes. Then you have to collaborate with the various departments... I’m really bad d at collaboration,” he says with a laugh. His artistic inspiration most often comes from his background growing up in Huluboda in Småland in southern Sweden. Inspiration that has taken him a long way in his career. For example the Stockholm County Museum (Stockholms Läns museum) is currently exhibiting a corset made of birch bark, called Resistance (Motstånd). The material comes from the barn at his parents’ home. There he found bags of bark that had been used for insulation and had been removed when the family redid the roof several years before. His parents thought it would make good kindling. But ClaesMikael had other ideas. “I had to really learn about the material and how to work with it. When I got it, it was completely dry, it just crumbled, and so I had to soak it several times, change the water ... it’s an entire process. Eventually I was able to bend it.” The inspiration for his other piece 47 m² + balcony also came from his own surroundings, his living situation in Stockholm. ClaesMikael and his live-in partner were forced to leave the flat they were living in at the time and weren’t sure where they were going to go. ClaesMikael’s interpretation of the experience was an embroidered floor plan in the dimensions of the flat – 47 square meters. He and a few friends embroidered it by hand. How long did it take you? “A week and a half, I think. We had a pretty big living room at the time, so I removed all the furniture and just sat there and worked hunched over. I was totally destroyed afterwards, it was insane!” 47 m² + balcony was eventually part of “In praise of slowness” (Långsamhetens lov), an embroidery exhibition at Södertälje konsthall, a local art gallery. ClaesMikael and his partner Alexander, along with their cat Gnucci, now live in Sofo. “I like it here. This is the neighbourhood where I spent a lot of time when I first came to Stockholm. Here I can be myself.” On one of the walls in the flat is a large oil painting that was a 20th birthday present from fellow artist Sara-Vide Ericson. She came to Huluboda during the summer with an artist collective she started on a farm near ClaesMikael’s childhood home. They became friends, and it was because of her that he eventually moved to Stockholm and began to seriously concentrate on his creative work. “When I was 18, I didn’t know what direction I wanted to go in, and she said to me ‘maybe you can own a gallery!’ And I thought no, not a gallery owner, I want to be a creator!” Since then, that desire has only grown. In response to the question about what he wants to do in the future, ClaesMikael has no doubts: “If I could have my way and the right opportunity came along, I would work as a textile designer. And just concentrate on my own work”.

30 SSoFo oFo—n n°2—2013

ClaesMikael’s C laesMikael’s SoFo SoFo favourites: favourites: Favourite restaurant: Pelikan Pelikan. Most often found at: Trädgården in the summer and Snotty in the winter. winter The best park to hang out: Vitabergsparken. Vitabergsparken It’s fantastic with so many people and so much culture. You must see an outdoor theatre performance or visit during Dance Month. Prefers to shop at: Colours of Africa because they have beautiful textiles and fantastic objects, and at Konst-ig because they have wonderfully inspiring art books. Prefers to drink: a cup of coffee at Lisas café, but won’t say no to a glass of champagne either! Motto to live by: now I just want to have fun!



32 SoFo—n°2—2013

Guts & glory Haberdash’s celebrates five years on Kocksgatan. n. Text: Matilda Lundberg Photo: Anton Östlund





ive years ago, Mårten, Olle and Mats first opened the doors to the haberdashery at Kocksgatan 17. They wanted to bridge the gap they saw between Södermalm’s youth shops and the classic men’s outfitters. Today, they’ve renovated the shop, opened a second one and changed their name to Haberdash, although the space on Kocksgatan is still the core of their business. When the two brothers and their childhood friend opened the store five years ago, there were many who didn’t believe it would take off. Without any money left over for marketing, they just unlocked the doors one morning in February 2008. Half of the shop was stocked with clothing from brands such as Hope and Our Legacy. The other half was filled with art. With their signature blend of quality and conscientiousness, they’ve since won over the residents of Södermalm. “At the beginning people thought we were strange when we asked where the clothes were from and how they were made during our buying meetings. No one had asked such questions before. Today it’s become mainstream, everyone does it,” Olle says. He explains how during all of these continual “tiny battles” they never stopped asking where and how goods were produced. It’s just as important for them to like the people behind the brand as it is for the clothes to be durable.  

“We skip a lot of embellishment in favour of simple, high quality products. We want garments that are going to last and help the customer build a functional, modern and timeless wardrobe,” Mårten says.

Mårten, Olle and Mats carefully curate the selection in the shop and travel around the world to the largest menswear fairs. They buy footwear from manufacturers who specialise in shoes, and they take the same approach to all of their product categories. If a particular item is trendy and being knocked off, they want the piece from the manufacturer who made it first. That way they have the best product at the right price.

“We aren’t snobby, but we have a concept that we stick to. We want people to know why our clothes cost what they do and what they get for the money. The products are worth their price,” Olle explains.

The clothes should be classics, but that doesn’t have to mean old fashioned. Dr. Martens and Vans are as much classics as a pair of English brogues from Church’s. Before they started the store, they travelled to the fashion trade fair in Copenhagen to find their brands. They stayed in a dingy hotel in Malmö because they couldn’t afford anything else. They printed their business cards the same day they took the train to Denmark. “The stores we like the most in Copenhagen are a little bit off of Ströget, a little out of the way, the exact same feeling we have from the space on Kocksgatan. We want it to feel like you’ve stumbled across something special when you come to us, something your own,” Olle says. Today they don’t have any problem finding brands that want to sell in their shop, but before the store opened it was a different situation.

“At the fashion trade fair, we lied to Our Legacy that Hope had already said yes and vice versa. Like children lying to dad that mum has already said yes in order to get what you want,” Mats says with a laugh. A certain naivety and lack of business savvy proved to be a successful concept for the three guys. They explain that they wouldn’t have been willing to take a chance if they had realised the risks. Instead, they went with their gut. They don’t come from the fashion world and are still not particularly involved in it. Instead of checking out what their competitors are doing, they find inspiration in other areas, such as the restaurant industry. Now they are celebrating their fifth anniversary and are looking forward to spending more time in the recently renovated Sofo shop, but the concept and the people behind it are the same.

“Kocksgatan has never been as lively as it is right now! The great thing about the street is that Sofo has it’s own little ecosystem. We help each other, work together and borrow things from one another,” Mårten says. Besides the facelift at the Sofo shop, we can look forward to an update of their website and e-shop that are to be done in the autumn. A page that the guys mysteriously promise will be something out of the ordinary. Haberdash Kocksgatan 17,

Haberdash’s H aberdash’s SoFo SoFo favourites: favourites: Harvest Home, Home genuine beer bar that’s not a meat market. market Bondegatan 50. 50 Mogen och grus grus, serve Söder’s best coffee! Kocksgatan 19 19. Dusty Deco, world class decor! Kocksgatan 23. Sneakersnstuff, do we really need a reason? Åsögatan 124. Schampo hair studio, Anders is the nicest hairdresser in the world. You’ll be lucky if he has any appointments available in the next several months. Kocksgatan 26.

34 SoFo—n°2—2013

monterade HG7 annons annonserSoFo SOFO indd 1 indd 6

2013-06-24 2013-06-09 10:24 22:31


SO M 1/ MA 7 RST –8 Ä /8 NG T

12-18 12-19 11-16 11-16



Den kreativa blomsterstudion med ekologisk inriktning. Ă–stgĂśtagatan 32, 070-717 88 19



Lämna in ditt gamla spruckna/kantstÜtta porslin till oss - gärna färg! Vi tar ocksü emot speglar och kakel. Kom fÜrbi oss eller ring sü hämtar vi.


Boka hĂśstens mosaikevent fĂśr dig, din skola eller fĂśretag redan nu!

Sälj dina produkter via vür e-shop! Nätverka med andra!

Laga ditt favoritklädesplagg hos oss - eller sy om det till nügot annat. Vi hjälper dig! Tisdagar kan du sy själv med stÜd av pedagog. Boka workshops fÜr hÜsten.

c/o Dynamo | SĂśdermannagatan 38 | 0708 26 67 03 | 08 640 62 82 | gilla oss pĂĽ facebook

Ă…sĂśgatan 132

– mingla med vampyrerna

ÖstgÜtag 41 • Tel 08-643 22 40 • Mündag-Fredag 17-01 • LÜrdag 19-01 Unik inredning – Handgjorda Üverkast Exklusiva sjalar Se utvalda varor i vür webshop �Just nu - 200:- rabatt pü alla vüra solstolar�

NyĂśppnad butik pĂĽ SĂśdermalm



My own treasure t

he Stockholm summer we’ve all been waiting for is finally here! Vitabergsparken, a popular park in Södermalm, has come alive in green lushness, the sun never sets and the breeze is warm. Dog owners like myself have been banished from Nytorget to make room for the families who now dare to venture outside. The pollen has begun its assault on those who have allergies. But we are willing to put up with the runny noses and swollen eyes, because this is the best time of year in Stockholm. Summer might be the only time of year the weather is decent enough to attract throngs of tourists. And even the most jaded, ironic hipster from Söder (read, me) can’t help but crack a smile. You can’t miss a single hour of sunlight, a barbeque, or God forbid turn down a single glass of rosé, regardless of the temperature. Above all, regardless of the temperature!

Stockholmers excel at performance anxiety. You might even take it as far as to say that it’s a defining characteristic of residents of our city. The more things you have to do, the better! Your vacation should have been planned months ahead of time, the city is evacuated as people flee for the countryside, or even better, the Riviera, and every waking moment must be spent outside. The few streaks of independent thinking, another requirement for Stockholm, disappear along with the last few spring blossoms in the park Bläcktornsparken. Despite all of this, there is nothing I appreciate more than being able to wander home in the bright Stockholm night on empty streets, sit at outdoor cafes for hours without a care for tomorrow, smell the scent of warm asphalt, listen to bewildered gulls cry and plop down on a little patch of grass and soak up the rays.

The Stockholm summer gives me a feeling that I have found a treasure that no one else knows about. All the stressed-out locals have left town, foreign languages echo through the streets, and with this comes a feeling that Stockholm belongs to me alone! It’s an incredibly beautiful, poetic city that inspires countless songs and that overwhelms you with its power. I am overtaken by a sense that anything can happen: new friendships, memorable experiences, and stories that will be told over and over again. Despite all the clichés I just spewed out, I can’t deny the fact that summer in Stockholm is something really, really special. Text Clara Nordlander Wiberg Illustrator LindaLovisa Fernqvist




e h t s i e m i “T saffron of the 21st century”


fter f ft er raf few ew w years yea ears rss as a vegetarian, I’ve started eating meat again and a the only thing I really regret is that high-m high-minded idealism doesn’t taste better. They say that hunger is the best spice, and for someone like me who has long lived with an unrequited desire for umami, animal protein has never tasted better. Only once in the last several months did I experience culinary doubt, and it was right before I broke my herbivore fast with ox cheek. I was at a restaurant and the meat broke apart when I poked at it with a fork. It came apart in small threads in my mouth so I hardly needed to chew. I knew that was how it was supposed to be. It was good, but I was still a little surprised: that one of the most sought after experiences in the world of meat had a consistency that wasn’t too far off from the beef stew served in school cafeterias or for that matter, what I serve my cat. One might argue that it’s distinguished to pick up such an obscure body part such as a cheek, or to be open-minded to other serving instructions than bloody. I think, however, the real explanation as to why ox

38 SoFo—n°2—2013

cheek is such a delicacy is because it takes so much time to make – at least four hours, but preferably more. Pulled pork, a dish to which certain members of my social circle seem to have an almost religious affinity, takes just as much time. And time is the saffron of the 21st century, worth its weight in gold. That may not be remarkable in and of itself, but what does seem to be increasingly common is the fact that people cook quite complicated dishes at home that are traditionally served in restaurants. Food is not alone when it comes to people taking the time to make things at home. If home brew and winemaking kits were previously something that teenagers bought at the hardware store before Midsummer’s Eve, today there is no one, at least in this part of town, who would bat an eye when they hear a phrase like “I brewed this beer myself.” Jakob Nielsen and Mikael Zetterberg, the founders of home brew shop Det lilla köksbryggeriet, started brewing their own beer when they were on paternity leave. On their website they write that brewing your own beer is “easier than changing a tyre, harder than buying beer (but more

fun) and about as difficult as baking bread.” The whole brewing process takes about four weeks from start to finish, but when all is said and done, you have enough to last awhile: four litres, around 11 33-centilitre bottles. They currently sell kits for those who want to try home brewing, but the website also has tips for those who want to buy their own malt and hops and try experimenting with recipes. Food and drink aren’t the only areas where you can experiment with recipes. Cosmetics is an area where concern about parabens and sulphates – two potentially cancer-causing substances that are often found in skin cremes and shampoo – has turned something as simple as face wash into a full-blown chemistry lesson. When I meet with others who are interested in skin care we always swap home remedies: coffee and honey as a facemask, olive oil with rosemary as lotion, rice wine and rose water as toner, castor oil for your cuticles, or apple cider vinegar as hair rinse. Just like on the home brewers’ forum, there are a plethora of online sources with advice on what to do with the contents of your pantry. Why is it so popular to become an expert at braising, brewing or making your own lipstick? It might be a little harsh to say that these geeky habits are a little nouveau riche – in knowledge rather than money. But maybe it’s also a sign of the times. When the selection available at stores becomes anxiety inducing rather than liberating, those who have the chance want to take a step back and try to learn these skills for themselves. But in actuality, this newfound expertise is still rather amateurish; the real al reason, as Det Deet lilla köksbryggeriet argues, is that doingg things yourself o rself is a lot more fun. f n TText: Te ext xt:: Hanna xt H nn Ha nna a Johansson Joha Jo hans ha nsso ns soon Illustrator: Veronica Ballart IlIllu lu ust stra rato ra tor: to r:: V e on er o icca Ba Ball lllar artt Li LLilja/ ljja/ a/Vo /Vo V

BEYOND RETRO Vintagebutiken som handplockar, återvinner och redesignar istället för att kassera och slänga bort. Här får starka personligheter skapa sin egen stil. Angelica hjälper kunderna att hitta nya älsklingsplagg och älskar att fota analogt. FÖLJ VÅRT SAMARBETE MED BEYOND RETRO PÅ INSTAGRAM OCH PRIPPS.SE

Distribueras av Carlsberg Sverige AB. Konsumentservice 020-78 80 20.




KLASS 1 2,2 %


1 # o Sof y t r a p h c n u a l

Photo Ph hot otoo Evelina Evel Ev elin el ina in a Hu Hultqvist ult ltqv qvis qv it is

We celebrated cel eleb ebra eb rate ra ted te d the t year’s first issue of th Sofo on a lovely eve evening at the beginning of March. March Thanks to all who were there! We would also like to thank the Scandic Malmen hotel for letting us break in your new bar. Would you like to be on the guest list? Like Sofo on Facebook. www.facebook. com/sofosthlm

40 SoFo—n°2—2013


Distribueras av Carlsberg Sverige AB. Konsumentservice 020-78 80 20. Alkoholhalt 5,0 % vol.



Vårt mål är att göra ditt liv lite enklare och friare. Med en EcoRide-elcykel tar du dig fram snabbt och smidigt samtidigt som du känner dig frisk och fräsch. Varför inte ta nästa lunch i det fria med härlig utsikt ut över stan? Prova själv så kommer du förstå precis vad vi menar. WWW.ECORIDE.SE 0774-102212 TESTA ELCYKEL HOS OSS - VÄLKOMMEN!


_monterade_annonserSoFo.indd 27

2013-06-26 10:22

So shop

Your guide to the shops you want to visit and how to find them BLEKINGEGATAN Frippes djur Magpie Anitha, ostrich Jeanette and rat Ranny are all the creations of writer, artist and musician Fredrik Nilsson, perhaps best known for his delightful children’s book ”An apple for teacher” (“Ett äpple till fröken”). Now he has set up shop on Blekingegatan in a location filled with his illustrated animals who populate posters, mugs, tote bags, postcards and more. Perfect gift shop for lovers of small animals! Blekingegatan 67 070-633 04 24

Green earth - Store, Water Bar & Nutritional Pharmacy Green Earth is the best walk-in-shopping-source in Scandinavia for organic raw-vegan super-foods, herbal elixirs & the Earth Water – find healthy living and healing food & frequent in-house workshops. Blekingegatan 59 070-813 44 80

Jewellery Design Marie-Helene Bornhall Are you in the market for gifts? Designer Marie-Helene Bornhall offers jewellery in both more compact and elaborate shapes. She works with all kinds of metals, but mainly gold and silver. In addition to making her own pieces, she makes engagement and wedding rings, does repairs and reworks existing pieces. If you want something one-of-a-kind, just ask. Blekingegatan 61 0703-24 05 82

La Robe noire La Robe noire is a drop-in and a custom work tattoo/art shop. We take great pride in our artistic skill and what we produce is always done with love and care and with our customers best interest in consideration. As members of the Swedish registered tattooists (SRT) they are also committed to the highest levels of hygienic standards. Blekingegatan 61 08-646 14 56

Restaurang Pelikan

Louie Louie Sthlm

V Ave Shoe Repair



Pelikan is one of Stockholm’s oldest restaurant and beer hall. The menu here specializes in Swedish home cooking including pyttipanna, ham hock and salted salmon. Blekingegatan 40 08-556 090 90

The place that’s got it all: café, clothes shop, music shop, lunch restaurant and concert venue. The decor is laid-back rockabilly, setting the tone for a truly relaxed atmosphere. Bondegatan 13 08-641 71 66

Collections with dramatic silhouettes and artistic cuts is the best description of this attention-grabbing fashion from V AVE S.R. Bondegatan 46 B 08- 642 80 55

Specsavers opticians give you professional service at a great price plus the chance to try on glasses in store to help you find the perfect pair. Everything from budget to designer frames. Götgatan 71 08-640 61 91

BONDEGATAN Café Pom & Flora


Material is a shop full of items for pros and amateurs. Be inspired by clay, wooden boards and various artists’ supplies – among other things that will spice up your imagination. This shop is the one-and-only for artists, craftsmen and hobbyists. Folkungagatan 60 08-640 30 02

This place is minimalistic yet cozy and offers delicious salads, soups and toasts. During the weekends an extra luxuries breakfast with coffee, scones, delicious toppings, and fresh slowjuice will be served. As soon as the warm breeze touches Stockholm you can enjoy outdoor serving with great views over Vita Bergen. Bondegatan 64 08-419 100 49

Cissi och Selma A colourful store with a personal style. Retro 60s and 70s clothes guaranteed. Bondegatan 7 08-644 35 12

Coctail deluxe Home needs a bit more kitsch? Then you’ve come to the right place. Cocktail is packed with spectacular interior design items large and small. Bondegatan 34 08- 642 07 41

Francis floor This shop is as a small jewelry for everyone who looks for everyday favorites with something extra. Focus lies on nice shoes, accessories and clothes. every item carefully handpicked by the owners. Bondegatan 46 08-122 974 88

Lisa Larsson Second hand Fashion from every era you can think of. Everything from unknown designers to Dior, Pucci and Yves Saint Laurent. A treasure trove of vintage fashion. Bondegatan 48 08-643 61 53

Lovestore is run with one aim in mind – putting more lust and passion into your life. Everything from erotic dice to toys just for you. Bondegatan 6 08-641 71 66

Matilda Wendelboe Matilda Wendelboe’s fashion creations are always good for the planet as well as for you. Her signature is unusual cuts and elegance with a twist. Bondegatan 48 08-21 33 22

Office Depot At Södermalm there are a lot of entrepreneurs. Office Depot is at their service, helping them getting organized offering toners, paper, ink, staplers and other necessary material. Here you find everything you need to make your business a success. Bondegatan 27 08-640 35 11

Sthlm Ljusstöperi Traditions live on in this studio on Bondegatan. Candles are carefully hand-made and visitors can make their own or buy genuine handicrafts. Bondegatan 81 070-687 87 77

Zweed Zweed designs, produces and sells furniture with an exciting design aesthetic. If you’re looking for smart, greatlooking storage, the modular Citti is a perfect alternative. Bondegatan 12 070-850 73 03

BRÄNNERIGATAN Samglas Södermalm Might it be time to swap your old shower curtain for a crystal-clear glass door? Samglas Södermalm makes interior glass for your home. Brännerigatan 5 08-31 28 10

FOLKUNGAGATAN Bishops Arms The English decor is taken to its height here and the kitchen serves fish & chips and pork cheek confit, while the bar has 200 different whiskies to choose from. Folkungagatan 105 08-641 88 90

You don’t need to travel to Morocco to get a tin wine glass or a mosaic minibar. Medinan is a shop that epitomises the bazaars of A Thousand and One Nights. Folkungagatan 93 08-640 68 00

Hårmakeriet & Södermalms Hudvård The peace and quiet and the friendly atmosphere are a contrast to the lively world of Folkungagatan outside. At Södermalms Hudvård, skin therapist Lena Edberg offers a relaxing environment and a wide range of beauty treatments. The same address also houses Hårmakeriet salon and several talented hairologists ready to give you the haircut of your life. Folkungatan 65.

Wirström Järn & Färg Caféino Kaffebar Caféino is the right place for coffee connoisseurs. The café and the coffee label grow out of the dream of serving a coffee out of the ordinary – and here you find everyday luxury to go or to stay and enjoy. Here you can also find four flavours of espresso and handmade chocolates by Caféino. Folkungagatan 57

Södra Skattkammaren Skattkammaren is Swedish for treasure chest and that’s exactly what this is. Delve into Art Deco, functionalism and designer china. Pretty much everything you need to decorate your home. Bondegatan 44 08-642 00 00


Hållplatsens lakritshandel Pasta, flakes, powder or syrup. Hållplatsens lakritshandel offers liquorice in all of its forms. For anyone who just wants to nibble on sweet or savoury treats or create their own masterpieces at home in the kitchen. Folkungagatan 112 08-643 18 00

Whether you can’t bang a nail in without hitting your thumb or are a world-class craftsman, this is the place for all your DIY needs. Folkungagatan 54 08-640 09 24

GOTLANDSGATAN Yogashala/ Stockholm The yoga instructors have travelled to Mysore in India to improve their skills at Ashtanga yoga. Hatha and Yinyoga are also practised here. Gotlandsgatan 88 08-556 033 53

GÖTGATAN Scandic Malmen Scandic Malmen not only has beautiful hotel rooms, it also offers great food and vibrant nightlife. Mingle in the cocktail bar or watch established and emerging artists on the popular live stage in the bar. Götgatan 49-51 08-5173 47 00

Söder optik The charming opticians has been here since the 1940s and is known for its personal service and willingness to always go the extra mile for its customers. Unused vintage frames and the latest from YSL, Tom Ford, Oscar Magnusson, etc. Götgatan 69 08-640 21 55

KATARINA BANGATA Afrodites apotek Lust, love and delight are yours at Afrodites apotek. Here you’ll find sensual underwear, erotic books and everything you could desire for a new lease of love life. Katarina Bangata 17 08-640 92 10

Agencies Turquoise A store that spreads delight and a unique mix of clothes and items has now moved from the city centre to Söder. Katarina Bangata 17 08-656 90 91

Daisy dapper At Daisy dapper you’ll find new retro dresses and a swathe of 50s dreams. Katarina Bangata 33 070-061 60 70

Twang Paradise for lovers of vintage instruments. Gems such as the Gibson Ripper bass rub shoulders with amps and unique Fender guitars. Katarina Bangata 25 08-642 52 05

KOCKSGATAN Drejstudion Evening and summer courses, have-a-go sessions or stag nights. Here anyone can learn pottery. And next door is the shop Clay. Potter Anna Fryklund. Kocksgatan 28 08-640 45 05



l k







t a







Å s ö g a t a n

4 B o r g m ä s t a r g a t a n

14 G a t a n R e n s t i e r n a s

N y t o r g s g a t a n

12 S ö d e r m a n n a g a t a n




Å s ö g a t a n


Ö s t g ö t a g a t a n

41 K o c k s g a t a n



K o c k s g a t a n


93 102

Medborgarplatsen 51 T F o l k u n g a g a t a n


T j ä r h o v s g a t a n


G ö t g a t a n

So shop

67 27

S k å n e g a t a n



N y to rg e t a


g a

t a

63 B l e k i n g e g a t a n

42 43 l m g å rd s ä

t a





g n


15 7


n r i


B a n g



12 4

g e n g v ä R i n

t a

Ö s t g ö t a g a t a n



54 S ö d e r m a n n a g a t a n



sp la n


Skanstull T 123

B ju rh o lm

75 72




45 G o t l a n d s g a t a n

Ö l a n d s g a t a n


r i n


t a

61 78

K a


E r 34 s t a g a t a n

40 53

S k å n e g a t a n




B o n d e g a t a n

K l i p p g a t a n

3 B o n d e g a t a n


Galleri Kocks

Talent Gallery

Picok Stockholm

This small three-room gallery displays everything from textiles to graphic prints. And one thing is for certain: no show is never the same and there’s a new one every week. Kocksgatan 18 070-734 34 82

An opportunity for bright new graphic designers and designers to show off their talents and their works while networking with the industry and colleagues. Kocksgatan 23 08-641 22 00

Infamous Studio


With over 20 years’ tattooing experience, you’re in guaranteed safe hands. If you’re still not decided on your design, just pop into the creative studio for a chat. Kocksgatan 19 08-604 40 66

Anders has been the man with the scissors on Kocksgatan for the past 30 years. Don’t let the salon’s Bali interior fool you. It isn’t actually a furniture store. Kocksgatan 26 08-644 54 14

Picok is a store that weaves together Indian’s fantastic craft tradition with our simple Scandinavian style. They help you create a personal and inspiring home with their carefully selected, handpicked selection of textiles, furniture and decor. Kocksgatan 52 08-533 323 03

125 Kvadrat Haberdash, Kocksgatan 17 The shop for the modern gentleman. Browse quality and unusual labels to put together an outfit that will make you one of the most stylish men in Söder. Kocksgatan 17 08-408 150 14

125 Kvadrat combines a gallery and a shop in one. Everything inside is created by the craftspeople you’ll meet in store. Kocksgatan 17 08-640 97 77

44 SoFo—n°1—2013

MALMGÅRDSVÄGEN Sivletto Sivletto is easy to miss as the sign is the size of a small sticker. But go down the spiral staircase and you’ll find clothes, vintage, a café and a hairdresser. Where does Sivletto come on the rockabilly scale? A bookshelf containing nothing but Brylcreem gives you a clue. Malmgårdsvägen 16-18 08-643 39 72

NYTORGET Nytorget Urban Deli The old post office building has now become the popular Urban Deli. Inside it has everything from a bar to a delicatesse counter and a small grocery store. A meal of the day that involves blue mussels and olive-crushed potatoes, or tapas are just few flavours of the food to enjoy here. Nytorget 4 08-599 091 80

NYTORGSGATAN 6/5/4 A concept store with love for the waves named after a wetsuit. The large space has room for quality labels for women and men, a café and even the odd surfboard. Nytorgsgatan 27 08-640 46 54

Klädkammaren Klädkammaren is located in one of the finest protected historical buildings on

Södermalm. Selected Danish and Swedish womens’ and childrens’ clothing form the core of this store’s concept. The boutique also carries candles, skin care, furnishings as well as fashion accessories, bags and jewelery. Nytorgsgatan 30 08-462 00 41

Mini Rodini The most important thing for Mini Rodini is to create clothes that match the humour and creativity of children. That being the case, all the clothes reflect a child’s wildest imagination. Nytorgsgatan 36 08-641 77 88

Nina STHLM & Verkstan At Nina STHLM & Verkstan three childhood friends work side by side. Two of them are interior stylists and one is a jewellery designer. In the shop/studio you find interiors from different corners of the world like France, England,

South Africa, Australia, Turkey and even Sweden – You will also find Nina’s own beautiful jewellery. Nytorgsgatan 23B

Silvia Design The main theme is Scandinavian design. Make you or your grandmother ecstatic with a china set from Stig Lindberg or buy Verner Panton’s Flowerpot lamp for your home. Nytorgsgatan 36 A 08-641 70 42

RENSTIERNAS GATA Filosofie At Filosofie the stylists are always up to date with the latest trends and whatever the kind of cut, colouring, updo or perm you need, they’ll fix it. Renstiernas gata 24 08-640 79 17

Columbus – a place to relax Whether you’re looking for something refreshing to drink or a place to stay overnight. Best Western is your oasis in Sofo.

Columbus Hotell +46 (0)8-503 112 00 • Tjärhovsgatan 11, Stockholm •

Grön Interiör A shop that cares about our wonderful planet and lives up to the motto that chemicals and metals will soon be a distant memory. Here you’ll find eco-friendly and tasteful interior design and good coffee from Sicily. Renstiernas gata 19 08-403 905 43

RINGVÄGEN Clarion Hotel Stockholm The hotel that offers more than just a bedroom. Enjoy art exhibitions and live performances as well as the classic elements of a spa, gym, conference suite, restaurant and bar. Ringvägen 98 08-462 10 00

Marimekko Sixty years ago the fashion house Marimekko was founded to bring hope and joy back into the lives of the people of war-depressed Finland. They’ve been brightening up our lives ever since with their exuberant colours and designs. Skånegatan 71 070-413 90 02

Manos At manos all objects are naturally beautiful with an artistic touch. Everything from bags and bowls to notepads can be found here. Renstiernas gata 22 08-655 11 60

Saltå Kvarn Saltå Kvarn is made from nature’s produce and nothing else. Hand-kneaded bread baked in stone ovens, plenty of beans and dried fruit, are just a sample of the tempting products that never taste anything but organic and fabulous. Renstiernas gata 27 08-644 87 11

SKÅNEGATAN Koh Phangan A visit to Koh Phangan is a world-class experience with its lanterns in all colors of the rainbow, bamboo furniture and artificial tropical storms that unexpectedly burst out from time to time. The Thai chef creates everything from Ped Pat Krapow to Pla Sa Raj. Skånegatan 57 08-642 65 68

Kunigunda The best of top selected designers such as Rokin, Ivana Helsinki and Rules by Mary. For stylish everyday outfits and nights out, him and her can both find a complete outfit here. Skånegatan 76 08-743 00 70

Nordlings Antik Feast your eyes on 1920s Art Deco and design from the Memphis group. The range also includes Scandinavian silver jewellery from the 1950s onwards. Skånegatan 86 08-643 01 61

Nudie Jeans Co. Nudie Jeans think that jeans should have attitude and it’s the most tattered and worn that have the most character. A one-stop-shop to put together a great-looking denim outfit. Skånegatan 75 08-410 972 00

Pop Stockholm Vintage shop specialising in the styles of the 1960´s and 1970´s. But of course you can

find clothes and accessories from other periods as well. Entering the store is like popping by Carnaby Street in the swinging sixties – both colourful and joyful! Skånegatan 73 08-642 45 00

Push My Buttons This shop contains records to swoon to and retro dresses from the 60s and 70s. You’ll also find bargains to fall in love with, such as 50s china and kitsch figurines. Skånegatan 105

Rackarungar New, second-hand and dressing up clothes. Bits and bobs to jazz up your children’s wardrobe, or the perfect dress for a 6th birthday party. Skånegatan 78 08-702 22 11

Rusty Rose At Rusty Rose you’ll find lifestyle products that are as beautiful as they are inspiring, for you and your home. Skånegatan 53 a 08-644 77 97

Silververket Here you’ll be easily seduced by beautiful silver jewellery and inspired to become a silversmith yourself. You’ll also find everything you need – silver, jewellery parts, tools, inspiring books. Skånegatan 79 08-643 04 04

Twist & Tango Twist & Tango always offers a silhouette that is simply feminine. The collections play with details and materials that are always as comfortable as they are stylish. Skånegatan 90 08-714 00 22

Bageriet Urban Deli A tempting selection of everything from cardamom buns to beetroot bread. The bakery is just round the corner from the Urban Deli restaurant on Nytorget. Skånegatan 76 08-599 091 80

SÖDERMANNAGATAN Appartement If your home lacks bonkers interior design features, something from

Appartement’s incomparably creative and great-looking range will soon fix that. Södermannagatan 19 08-22 47 07

Fru Lotta Diversehandel Browse lanterns, old sledges, scented candles and brooms. There’s also Fru Lotta’s own brand – the Villa Vikingshill range of pure scented laundry products, wool bedspreads and old-fashioned soap in beautiful bottles. Södermannagatan 22 08-615 16 10

Galleri Darling Galleri Darling is a charming little gallery in one of the historic buildings in the centre of Sofo’s own pedestrian street, Södermannagatan. The gallery has the best atmosphere in the business, according to an artist who has exhibited there eight times. Lena Derning, who has been running the gallery for the past sixteen years, welcomes established artists, amateurs and visitors. Södermannagatan 28 08-642 79 49

So shop




A shop that doesn’t skimp on the fashion or the quality, the essence of Grandpa is Scandinavian and international fashion combined with trendy interior design. Södermannagatan 21 08-643 60 80

A coffebar and co-working place for everyone who wants to work in the city. Enjoy a cup of locally roasted coffee and try it yourself! Or bring your clients for a creative meeting in the bookable conference rooms. It’s a brilliant idea for any freelancer looking for a temporary office and community. Tjärhovsgatan 5 08-462 95 50

In this combined shop and studio, three potters work on their respective collections and organise courses, work shops and even hen nights. Åsögatan 159 070-867 01 01

Il Caffè Skilled friendly baristas behind the popular espresso bar and heavenly tasting sandwiches grilled in stone ovens. With its unique atmosphere and relaxed vibe it’s become a popular watering hole for coffee lovers and working freelancers. Södermannagatan 23 08-462 95 00

88 King Lily King Lily is a sweet little shop selling limited editions of carefully selected garments. Unique jewellery from Erica Weiner and stylish garments from Rodebjer make it hard to leave the store empty-handed. Södermannagatan 11 08-644 65 75

Remakebolaget | Re:Botikk Why throw your favorite jacket or your nice old pants out, when you can turn them into something new? Remakebolaget sews custom-made cushion covers, bags, mobile and iPad cases and more. In our cosy little shop, Re:Botikk, we sell design products made of remade materials such as clothes, fabric, coffee bags etc. Remakebolaget shares a space with Dynamo, where you can find fairtrade coffee and homemade cookies. Södermannagatan 38 08-640 62 82

TJÄRHOVSGATAN Butik Under 30 sq metres offer a glorious mix of vintage and unused children’s clothes from the 1970s, old puzzles, porcelain rabbits, Russian shawls, and baby buggies from the 1960s and 70s. They also have new children’s clothes from brands such as Moonkids, Mocklis and Småfolk. Tjärhovsgatan 19

Columbus Hotell Over three centuries this charming little hotel has been a brewery and a poorhouse. Its interior is dominated by eighteenth century vaulting and Gustavian furniture and a glass of red in the wine cellar is a must. Tjärhovsgatan 11 08-503 112 00

Swedish Hasbeens Summer Shop Summer’s most popular clogs are now within a comfortable walking distance. You’ll find Swedish hasbeens summer shop with the best of the season right on Söder. Open all summer: weekdays 11-19, Saturday 11-17 and Sunday 12-16. Tjärhovsgatan 21 08-722 81 01

ÅSÖGATAN Adesso The range here is a real source of inspiration if you’re looking for your own interior design style. The range varies and comes from all corners of the world, offering a mix of unknown and familiar designers who put their heart into their creations as well as their heads. Åsögatan 126 08-642 06 10

Sneakersnstuff “An extreme range of Sneakers” is how they put it and looking at brands such as Puma, Lacoste, Converse, they’re probably right. The shop also stocks books and clothing such as Adidas track tops. Åsögatan 124 08-743 03 22

Stalands Möbler In the former Neumüllerbryggeriet brewery building the range combines tradition, comfort and innovation. Have a look at classic wooden chairs and vast sofas from Scandinavian designers. Åsögatan 121 08-702 78 00

Soul Södermalm The ideas keep coming as the hair stylists are always up to date with the latest. Ordinary haircuts, eyelash and eyebrow tinting and advice on exciting new styles. Åsögatan 123 08-702 96 26

ÖLANDSGATAN Piccolo Metro Piccolo Metro is the Italian wine bar and deli that serves Apertivo; the Italian concept to heighten the mood and appetite, as well as authentic Italian dishes that are replaced according to season. Ölandsgatan 45 08-10 12 12

ÖSTGÖTAGATAN Atmosfär Runt Hörnet The shop that inspires and creates curiosity in a welcoming home environment. Here you will find everything from small items of furniture to art, fashion and literature, but it’s also absolutely fine to just sit down with a cup of coffee. Östgötagatan 53 0733-571927

Colours of Africa The owner sells items she has designed herself or hand-picked from her travels in Africa. Gaudy fabrics and African gems are to be found among bags, cushions and jewellery. The aim is to represent every African country and she’s come a good bit of the way. Östgötagatan 36 08-640 45 00

Extend The alternative hair salon where no desires are too advanced or too over the top. The creativity is borne out by the decor in colourful 1920s style with details inspired by manga. Östgötagatan 55 08-641 49 59

SoFo’r Pets Budgies and cockatoos sing their hearts out while golden hamsters chill in their little hutches. And they also have their own vet who knows how to talk to the animals. Östgötagatan 26 08-640 55 56

Hårbutiken & Söders Spa Spanning 320 m2, this spa offers a wide and varied range of treatments for hair and skin, not to mention body and soul. After a visit, stress will be a mere distant memory. Östgötagatan 31 08-643 04 54

Martinshop Martinshop has the latest in adult entertainment. Imaginative sex toys, polyvinyl fetish sheets and plenty more for fun and frolics make a visit one big eye-opening adventure. Östgötagatan 75 08-694 72 22

M.A.G.G Produktion M.A.G.G. Produktion is run by two floral designers also educated in ecological gardening. We arrange flowers for all events in your life, business or private. We have an ecological approach to everything we do and nature is always our inspiration. Östgötagatan 32 070-717 88 19

Did you know that Sofo is also online?

Beyond Retro

Check h out to see what’s happening in our neighbourhood stores and if there are any specials going on right now. .

Partner a second-hand fur with a pencil skirt from times gone by and you’ve got a style of your own. Every visit here is an adventure. Åsögatan 144 08-559 136 45

Own a shop in SoFo? The Sofo Business Association consists of about 100 store owners and entrepreneurs. The vision of the group is to make the area as fun and as interesting as possible for everyone who lives and shops here. We work with different types of marketing, partly in the form of the magazine Sofo and the website sofo., but also through a number of other initiatives. Run a business in the area and would like to join? The membership fee is SEK 1200 per year. Contact us at and we´ll get in touch and tell you more.

46 SoFo—n°1—2013

9f`wijkX +IfB('*d)#+%*,'%'''bi#Xm^`]k-%''(bi#`eÕpkke`e^(,efm\dY\i)'(* nnn%jbX^\ij_lj\k%j\