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table of contents 10 Best Multiscensory Design Be inspired by the latest technology and design innovations. words I Tuvie

2025 A Design Odyssey We don’t have a crystal ball, so we consulted industry experts to discover what design’s future holds. compiled by I megan lan patrick The Office of the Future What will design office of the future look like? words I julie sims

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Driving like it’s 2025 The latest roadtrack car design words I Rachelle Lire

DESIGN

ON THE COVER

Back to the Future Archigram Returns Triumphant words I david sokol

small [medium] large Design’s future lies in creating content for all types of media. words I gil kaurfman


mac funamizi future of internet words I my lien start ups A quartet of art stars exploring the gap between the possible and the plausible words I haley mellin

Open for Review One breathes, one glides-two dynamic new housing projects with major personalities. words I linda sew

Paul Rand What makes his work a classic? What will future designers say about the work we’re doing today? interview I amy leibrok

Solar Powers Situ Studio, a team of Brooklyn’s brightest, craft eco-friendly spaces with equal parts sweat and smarts. word I Sarah Holland

PEOPLE

ARCHITECTURE

Space Invaders In a new book, radical architects and other outsiders alter our perceptions of the built environment words I tim mckeough

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20/25 FOUNDER, PRESIDENT MY LIEN PUBLISHER RICHARD M. KLEIN MANAGING EDITOR AMY PRINCE ARTICLES EDITOR MY LIEN DESIGNER MY LIEN EDITORIAL ASSISTANT LEILA BRILLSON, AISHA SPEIRS CONTRIBUTING EDITORS LIZ ARNOLD, PAULA CHAMPA, ARIC CHEN, BRIAN FICHTNER, CHRIST AXE, NIKKO KEFALAS, JOHANNA LENANDER, TIM MCKEOUGH, SUSANNA SIREFMAN, DAVID SOKOL, CLARA YOUNG, PAUL YOUNG CONTRIBUTING PHOTOGRAPHERS ANDY BARTER, ISABELLE BONJEAN, JAIME CHARD, PAUL CRUZ, WENDELIEN DAAN, JORDAN DONER, DAIVD FERRUA, JOSHUA JORDAN, RANKIN, PATRIC SHAW, KOJI YANO ADVERTISING DIRECTOR LAURELEI PAPAJANI ACCOUNT MANAGERS LINDA YOUNG, JIM HORAN, MICHELLE KORUDA, KEN STUBBLEFIELD ACCOUNT EXUCUTIVE AMELIA LEIB ADVERTISING DIRECTOR CARLO FIORUCCI DIRECTOR OF MARKETING JINA WYE MARKETING MANAGER LAUREN DRISCOLL ACCOUNTING MANAGER SANDRA INOUTE ASSISTANT TO THE PUBLISHERS ABIGIAL VAN DAM

boston office 953 tremont street, roxbury crossing, ma 02120 tel 617.669.1318 france/spain/switzerland/uk advertising office laurant bouziz 18, rue des rigoles 75020 paris france tel 33.01.44.6270.38 intalian advertising office fiorucci international via nazrio suaro 74 20038 serengno (mi) italy tel 39.03.62.23.11.10 editorial inquiries 212.343.0210 953 tremont street, roxbury crossing, ma 02120 ALL MATERIALS COPYRIGHT 2009 NEAR PUBLISHING (ISSN):1091-8810 near is a registered trademark of near publishing, L.L.C. All Rights Reserved. reproduction in part or in full is strictly prohibited. near welcomes all contributions: materials must be accompanied by self addressed stamped envelops if they are to be returned. near assumes no responsibility for content of advertistment.


DESIGN SHOWCASE OUTSTANDING FUTURISTIC MULTISCENSORY

DESIGNS BY DESIGNERS ALL OVER THE GLOBE.

1 built-in projector, camera, and wi-fi connectivity Snowcorn is a bracelet like concept device with sixth sense which includes a built-in projector, a camera and Wi-Fi connectivity. Moreover, this device can be placed anywhere on around your neck or chest. The transparent part of this device is a screen that can show basic functions or time and more complicated controls are done by the projected UL.

3 The World Is In Your Hand Moixa has developed an apple sized device, named Sphere, with multi-touch feature allows a user to surf the world like Google Earth, control interactive games and browse web pages. Sphere can display an interactive map of world and can be recharged by

2 DIGITAL TRANSLATOR One of the most significant problems when traveling in a foreign country is to understand the language of the respective country. ViewTrans is a conceptual digital translator that can let you relaxed regarding this issue. Unlike usual electronic dictionaries where you can translate a foreign language only when you can recognize the letters of that language,

releasing a leaf like petal.

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4 see through lap top Tie duis dit pratummy nulput niam volutpat velit il diam vulluptat nosto core facilla ad molor irilisl exer adipsus cipsustrud dolor susto odolore dolestion hent ulla feugue euguerit at luptat, veros aliscinibh erci tatis nummod digna ad tat. Nullaor tiniat lut prat vulla

5 ZERO PHONE Since time immemorial, zero has been synonymous with bringing in a revolution, be it mathematics or the new concept phone designed by French designer Josselin Zaigouche. The phone is designed in the shape of what else but zero.

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DOWNLOAD YOU One of the most significant problems when traveling in a foreign country is to understand the language of the respective country. ViewTrans is a conceptual digital translator that can let you relaxed regarding this issue.

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future of internet Tie duis dit pratummy nulput niam volutpat velit il diam vulluptat nosto core facilla ad molor irilisl exer adipsus cipsustrud dolor susto odolore dolestion hent ulla feugue euguerit at luptat, veros aliscinibh erci tatis nummod digna ad tat. Nullaor tiniat lut prat vulla

9 Bee parking Lavender cell phone

In urban cities, parking lots always remains full and even if there is some space, you will have to waste a lot of time and gasoline to find it. Bee Parking is a concept parking card with flexible display and a chipset of Zigbee network protocol which will guide you to the available parking space by showing an arrow.

The electronics market today is more and more concentrating in designing products that are not just good to look at but also possess other features like, being light weight, thin, wire less, water proof and also shock resistant.

Hybrid Tattoo Machine Neuma Hybrid Tattoo Machine is the result of cooperation between RKS Design and Neuma. This latest evolution of Neuma tattoo machine was born because of Carson Hill’s (the creator of neuma) desire to constantly push for improvement. With the help of RKS, Neuma has revolutionized the tattoo industry and usher in a new age of artistry, comfort, and safety.

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To odolestis dolor sum ad modolore ming estinisisi.

Drive like it's 2025 9


gm, chapparal

BMW, Hydrogen power salt flat racer

mazda, kaan mitsubishi, mmr25

That was the vision for the Mazda Kaan, the winning entry of the 2009 Design Challenge. Car designers from nine car

WHAT WILL A RACETRACK LOOK LIKE IN 2025?

companies wrestled with the look and feel of this yers’s challenge-capturing the world labs blended eco-friendly approaches with cues to each other their brand’s motor sports legacies and fantastical, emerging technologies. “Racing, whether you’re a fan or not, is what pushes the automative boundaries, “says Chuck Pelly, director of Design Los Angeles.  

Imagine 30 racecar drivers riding in peloton formation, helming separate elective vehicles for the same team, zipping by at mesmerizing speeds of up to 250 miles per hour.

Judged for innovation, technology, design and unique styling by industry experts, the results of the competition were unveiled during the 2008 Los Angeles Auto Show in November: Audi, BMW, GM, Honda, Mazda, Mitsubishi, Mer-

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Each design center had its own curious take on the future of motor sports. Mercedez-Benz Advanced Design of North America envisioned a transparant racetrack, summing up their mission statement with words from German novelist mercedez-benz, forumla zero

Jean Paul Richter. “Do not wait for extraordinary circumstances to do good action; try to use ordinary situation.” Drawing from Mercedes 1930’s racing references, they created the Formula Zero Racer. which incorporates modern, environmentally-minded electric hub motors, aero-efficient solar created the Chapparal Volt, also citing natural resources-earth, wind and fire-as thematic inspiration, infusing gravity, aero-thermal resistance and solar energy into their entry. The BMW Group Designworkds USA’s unexpected design, the Reuse was made out of barbecue lids and oil barrels.   Mitsubishi Motors Research & Design of North America produced the MMR25, a multi-terrain vehicle with wheels using eight independently controlled motors that move sideways and outward along turns. With this design, the car can move forward regardless of which direction the wheels are pointing. The center wing acts as a spoiler, while the front and rear spilers double as suspension blades.  

cedez-Benz, Toyota, and Volkswagon participated, relying on

John Hull, senior designer of Mitsubishi Motor R & D of

teams of designers from their California based design hubs

America, worked on the MMR25. “The main challenge in

for sketching and modeling. “The other thing that’s very in-

approaching a design project like this is trying to forget ev-

teresting is the high competence of artistic talent that ex-

erything you have learned in a production environment and

ists in the studios, “Pely adds. “The backgrounds and the

focus on pure imagination-blue sky thinking, “Hull says.

humanistic elements are here. The more you, the more fun

“The biggest problem is if you don’t push the boundaries

things you see.”

far enough. If you go too far, you can always bring it back to

reality. But it’s almost impossible to do the opposite.”

The Mazda Kaan took top honors as an electric racecar that reimagines the nature of racing. The vehicle relies on an

The fifth annual competition is a main attraction at Design

electronic tire system and reachers 250 miles per hour san

Los Angeles, drawing 500 designers from across the auto

emission. Each team uses 30 individual drivers on the road

industry. Las year, the Volkswagon design team secured the

resembling current-day cyclists in formation. “The winner

win with their charge-the RoboCar of 2057.

electricfied the roadway.” Pelly says. “Why carry the motor in the car? It drew these new ideas.”

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future of internet

MAC FUNIMAZI This is what I wish the internet search will be able to do with a mobile device in the NEAR future. Touch screen, built in camera, scanner, WiFi, google map (hopefully google earth), google

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search, image search‌ all in one device. Like this way, when you can see a building through it, it gives you the image search result right on the spot.


Choose a building and touch a floor and it tells you more details of the building. Well, it doesn’t have to be a building, but it can be any object you see. You can use it when you want to know a car model, an insect name, what kind of food is served at a restaurant and how much, who built a bridge, etc. etc. But as a designer myself, I hope it’s able to tell me a name of a font of the type I see, the size, color (in RGB), and so on.

You can even see flowers that are not actually blooming.

It’s got a scanner built in, so you can use it this way when you want to check the meaning of a word in the newspaper, book, magazine, and etc.

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TABLET PCS READY TO ROLL Words by Luke Peters, Rob Temple, Adam Bunker Illustrations by Benjamin C.

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Apple’s iPad whetted the appetite of tech-heads worldwide, and its arrival will also shape the tablet and ebook reader markets for years to come. 20/25 explains all...

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Industry View Richard Jones, Technology buyer, Selfridges Every since the launch of Windows XP Tablet in 2002, HP and other manufacturers have been punting portable, touchscreens PCs. They’ve not gained too much traction, mainly because of price and lack of obvious benefits.   Today, although the cost of touchscreen technology has reduced dramatically, I

A {BRIEF} HISTORY

still don’t think this current wave of slates will cause a shake up; it’s just the next evolution of the ubiquitous laptop.   Apple iPad will inevitably take the tech to a wider audience and should set the benchmark as it has done with the iPhone and iPod Touch. Hopefully it’ll push more traditional PC brands to create more intuitive software.

Before we explore the exciting new epoch of computing ushered in by the iPad, let’s get one thing straight: call em’ tablets or slates, but this type of device isn’t remotely new. It’s just that in the tablet’s 20-years plus history, it’s never quiet caught the imagination of the mainstream.

A GLORIOUS HISTORY OF NOT-QUITESUCCESS

A US patent is granted to Elisha Gray for an electrical stylus device for capturing handwriting. A paten for touchscreens is granted in 1942.

ing, online shopping and social networking.Now we have Apple’s iPad, for which will soon be a plethora of competitors including Google and Microsoft. There’s also a growing army of ebook readers from Sony, Amazon and others. Whether the result is the death of paper publishing and the takeover of The Cloud, or simply a much sexier, more portable form of netbook, the new tablets are big news. Chances are you’re thinking of buying one. But before you do, get stuck into the next eight pages...

Tom Diamond demonstrates the Styalator electronic tablet with pen for computer input handwriting reconization software.

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Xero’s Alan Kay proposes a notebook computer with optional pen input. The device is never made.

1968

Late 1960s

TABLETS MAY CAUSE THE DEATH OF PAPER PUBLISHING OR THE MAY MUST BE MUCH SEXIER NETBOOKS. EITHER WAY, YOU’RE PROBABLY THINKING OF BUYING ONE...

1950s

TABLET TIMELINE

1888

In 1989 Tandy launched the GRiDPAD, a two-kilo, stylus-input tablet that cost about $4,000 in today’s money. It was controlled via handwriting recognition, but didn’t do a great deal else. In the same year, Apple started development of its own tablet PDA, the Newton, later the MessagePad. A cult hit, it nonetheless crashed and burned within a decade, with a logbook full of criticisms ranging from poor battery life to unusable handwriting recognition. In 2002, Bill Gates proudly launched Windows XP Tablet PC Edition. This was the best example of tablet computing to date, with muchimproved handwriting recognition and an operating system that worked like Windows. However, consumers and business alike found they could live without such things, and sales floundered.   Despite such not-so-epic fails, the tablet concept has never gone away. The current generation of smartphones has stolen the thunder of larger touchscreens devices, but they and a smattering of heftier gadgets such as ebook reader and Archos PMPs-have driven the advances needed to make tablet useful.   We’re talking about thinner screens with smarter tech such as e-ink, smaller hard drives or solid state storage, more efficient batteries and the most important advance of all: always-on connectivity via 3G and Wi-Fi, for web brows-

Stanley Kubrick imagines a flat screen touch tablet wirelessly streaming video in 2001: A Space Odessey


Why are tablets going to big news in 2010?

Pencept and CIC design consumer PCs that use handwriting recognition instead of a keyboard and mouse.

The GRiDPad from GRiD Systems, owned by Tandy, becomes the first commercially available, tablet-type portable computer. Its operating system is based on MS-DOS

The Apple Newton enters development. Ultimately more of a PDA, its original concept, with a larger screen and sketching capabilities, resembled a Tablet PC

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GO Corporation releases PenPoint. Lexicus releases the Longhand handwriting recognition system. Microsoft releases Windows for Pen Computing

1992

1991

1989

OS - there’s were Windows 7 - and Chrome-ready slates at CES with guided prices of under $200.   Today’s touchscreen tech is also light years ahead of what we had at dawn of tablet era, and has gained momentum from its association with smartphones. We no longer think twice about prodding screens to interact with tech...

1989

1985

In a word: iPad. The frenzy leading up to the launch of Apple’s device will have convinced many tech corps to bring their own slates to market. More importantly, cheaper and better hardware mean a greater number of quality components can now be squeezed into a magazine-sized chassis that’s powerful enough to run a full-sized

Unveiling the first public prototype, the term Tablet PC is made popular by Microsoft and defined as a stylus-enabled computer


THE NEW BREED The current generation of slates, smartphones or whatever we’re calling them this week are iPadrivalling touchscreens gizmos with screen sizes between and give and ten inches, offering finger control over a variety of operating systems and applications. A New Labour-style “third way” between existing devices, they raise two questions:

ARCHOS 9 PCtablet

will they replace smartphones and laptops or

Archos is an under acknowledged champion of the tablet form and this svelte slab is its neatest effort to date. A fistful of dedicated, tactile buttons around the bezel activated the Windows 7-equiped slate’s various features. The frontfacing webcam allow video conferencing while kick-stant ensures your web recipient doesn’t end up talking to your nostrils. Specs includes an 8.9 inch LED-backlit screen, 60GB hard drive and the real killer feature, full 1080p hi-def movie playback. Oh, and it’s just over half an inch thick and weighs barely 800g.

lives...? What will these next generation slates be used for?

Unveiling the first public prototype, the term Tablet PC is made popular by Microsoft and defined as a stylusenabled computer

Windows XP Tablet PC Editions is launched, replacing PenWindows

: FLASH AND MULTI-TASKING $949, WWW.EXOPC.COM/EN

2006

WE

2003

2002

2001

We expect the first generation of tablets to work like a flat netbook, crossed with a beefed up touchscreen smartphone. Web browsing, photo viewing and basic productivity tools will all be literally at your fingertips. Many of them will run full Windows 7 or Linux, but the iPad suggest their main function will be as multimedia consumption tools rather than “proper” computers. However, as Steve Jobs said of the iPad “This is just the beginning of tablets as we kow them. App developers only had two weeks to work on it. There’s more to come.” Finally, we suggest investing in any company that makes manbags - they’re going to be more prevalnt if thsse nonpocketable devices take off.

Fingerworks develops the touch tech and multi-touch gestures used in the iPhone

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The Sony Reader launches; an e-ink screen with 166dpi resolution. The slow rise of the e-reader begins.

2007

supplement them, and how will they change our

The iPhone and iPod Touch, lavished with liquid crystal, scratch resistant multito u c h - s e n s i n g screens, are launched


Industry View Richard Jones, Technology buyer, Selfridges Every since the launch of Windows XP Tablet in 2002, HP and other manufacturers have been punting portable, touchscreens PCs. They’ve not gained too much traction, mainly because of price and lack of obvious benefits.   Today, although the cost of touchscreen technology has reduced dra-

matically, I still don’t think this current wave of slates will cause a shake up; it’s just the next evolution of the ubiquitous laptop.   Apple iPad will inevitably take the tech to a wider audience and should set the benchmark as it has done with the iPhone and iPod Touch. Hopefully it’ll push more traditional PC brands to create more intuitive software.

DELL MINI 5

EXOPC SLATE

More beefed up smartphone than a fully-fledge tablet computer, the Mini 5 Mobile Internet Device (MID) uses a swift version of Android 1.6 and the increasingly omnipresent Qualcomm SnapDragon processor. Elsewhere there’s a 3G SIM card slot, a five-megapixel cam and, naturally, support for Wi-Fi and Bluetooth connectivity. Those sharp enough to decode Dell’s clever product naming system will kow that the machine sports a five-inch screen, which multi-touch should help eke the most of.

It looks like the iPad and quacks like the iPad. But it’s not an iPad. The ExoPC Slate is an 8.9 inch Windows 7 tablet with a 1.6GHz Intel Atom N270 and 32 GB solid tate drive. It’s looking to dethrone Apple’s upstart with a raft of haungtingly familiar features: an app store, ebook compatibility, movies and music playback. It trumps the iPad with Flash and Silverlight support and multi-tasking, although what it seems to lack is Apple’s syrupy glaze of uber-qualitat and its killer apps: iTunes and its various online stores.

: FLASH AND MULTI-TASKING $949, WWW.EXOPC.COM/EN

CES in Las Vegas is carpet bombed with touchscreen PCs from companies such as Lenovo, Dell, Sony and HP. A lot of them are referred to as “slates” rather than tablet

WE

: FLASH AND MULTI-TASKING $949, WWW.EXOPC.COM/EN

January 27 2010

January 7-10 2010

WE

At 18.08 UK time, after a decade of speculation, Steve Jobs unveils the Apple iPad to grateful universe

A QUATE OF SOMETHING COOL WILL GO HERE AS SOON AS I GOT THE OTHER THINGS IN. THANKS!

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E-READERS The saviour of publishing and the death of paper? Or just an interesting interim technology that will be on its way before the 2012 Olyimpic flame dies? The jury’s out on ebook readers. Amazon reportedly sold more eboks on Christmas day than real books, and the bigger publishing houses are already squabbling with it over ebook pricing, so it seems ebooks are here to stay. Can the same be said for dedicated readers, with the iPad and its imitators expected to put the squeeze on this nascent sector? Time will tell, but as that intrigue plays out, as well as the sex reader reviewed on pg 66, we’ve got a fistful of future readers for you here. They’ll be in shops in the first half of 2010.

Industry view Ellen Murphy, EMEA consumer PR manager, Dell Tablets are seen as the hot product for 2010, and certainly there is a trend towards smaller and more varied screen sizes. The versatilely of these products provides a unique user experience, especially in terms of consuming content. Personal web habits are evolving; people today want to carry their lives with them - they want to discover, capture and share media-rich content as they roam around town and this isn’t always a comfortable experience on a three-inch smartphone scree. Lighter and simpler than a laptop and with the familiarity of smartphone interface, tablet give people the freedom and flexibility to stay connected and up to date.

SPRING DESIGN ALEX READER The iPad offers computing prowess and ebook support but its LED-backlit screen is not tailor-made for extended reading. Ebook readers are great for text but not much cop for anything else. Spring Design offers an obvious solution to this conundrum by offering two displays. Up top there’s a six-inch e-ink pane for book and newspaper reading without the need for optometry. Beneath sits a 3.5 inch touchscreen LCD. The Android OS gobbles up the web and allows easy browsing and playback of video and music. WE

: FLASH AND MULTI-TASKING $949, WWW.EXOPC.COM/EN

A QUATE OF SOMETHING COOL WILL GO HERE AS SOON AS I GOT THE OTHER THINGS IN. THANKS!

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E-Readers: The Tech E-Ink

Bridgestone These displays use electri-

a sheet of plastic film to arrange them into text. E-ink readers consume less power than LCD displays because there’s no blacklighting, but the refresh rate is slow, meaning it take seconds rather than

almost 15 years ago until recent-

epaper technology is touted

contained

within a sheet particles contained within

iPad was developed by Hitachi

rather than liquid. Bridgestone

bubbles filled with black and particles

Apple’s display of choice for the

Using particles suspended in air

cal charges to manipulate white

In-plane switching LCD

ly was found only in high-end

as a more flexible alternative to e-ink displays. Viewing angle are better, refresh rates lightening fast and images are left undistorted when the displays is bent. Hopefully, most next-gen e-readers will use this tech.

monitors for designers. With its wide viewing angles and deep color contrast, it’s perfect for that iPad, being excellent for still and moving images and “good enough” for text. However, IPS does require a backlight, which means it’s harsher on the

milliseconds to trun the page.

eyes over extended period than e-ink...

Your friendly, local ebook store

WE CAN ORDER THAT FOR YOU...

BOOK COUNT

PRICE

FORMAT

Apple iBook Store

TBA

$7.99 to $14.99

EPUB

Amazon Kindle Store

400,000

$5 to $ 30

AZW

BEBOOK

STORE

20,000

From Free

EUB, PDF, MOBI

Waterstones

45,000

$2 to $20

EPUB

Blackwell

45,000

$5 to $175

EPUB

BeBook Neo E-reader The BeBook Neo is a no-nonsense workhouse of a reader with a six-inch e-ink touchscreen for fluid navigation. The main selling point here is that, while most other ebook readers are tethered to a specific online ebook store, the versatile BeBook Neo can access and download tomes from multiple sources, thanks to support for 20 book file formats. Its processor is also one of the quickest around, meaning speedy page turns, and you can mark up and annotate text, too. WE

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: FLASH AND MULTI-TASKING $949, WWW.EXOPC.COM/EN


THE FUTURE So, after the iPad, what comes next iPad 2.0, of course. We should also see other big hitters entering the market; Google has shown off its own multi-touch tablet and Microsoft’s Courier could see the light of day as early as next year. In the long-term, we’ll start to see a move from flat, rigid screens to bendable ones which could eventually allow fold-up portability and a greater choice of screen sizes. The QWERTY’s days might be numbered, too...

WHAT DOES THE FUTURE HOLD FOR TABLETS?

FUJITSU FLEPIA Available in Japan since May 2009 but only demonstrated to the wider world at CES 2010, the Fujitsu FLEPia was one of the world’s first color e-readers. Fujitsu claims its “Cholesteric” LCD is less flickery and a lot brighter than epaper technologies. It’s now working on bendable “memory” epaper that can display images without being powered by electricity. Fujitsu is expected to roll out this next-gen tech by 2012-it could also appear in supermarkets and on public transport. WE

First up, Microsoft, Google and anyone else who fancies a punt on the tablet market needs to get involved now or Apple will own the market, just as it did with PMPs. Potential rivals need to look not just at Apple’s hardware, which is in many respects not that mould-breaking, although it is beautifully presented, but as its content infrastructure-iTunes, the App Store and iBook Store. Killer apps could include greated Cloud access to your movies and music, a Spotify-like service for news and movies as well as music, compatibility with home automation and your lounge TV and home computer, and smoother intergration of multi-touch into gaming. Bring it on...

: THE SOCIAL NETWORKING SIDEBAR $TBA, FUTURETECH.T3.COM

MEDION NETPAD A collaborative effort between T3, Medion and design dons The Alloy, the NetPad concept was born a full year before the iPad made its appearance and has been honed and tweaked in response to your input online. The resulting device has highlighted features we’d love to see on future tablets, social networking side panels and a retractable QWERTY keyboard being just two. WE

: COLOR WITH OUR TEXT $1,400, JP.FUJITSU.COM/GROUP/LABS/EN

Industry view Anthony Brown, head of network communications, Sony

The success or failure of tablets will depend to a large extent on content consumption, primarily due to the omission of a physical keyboard. With cloud computing, apps, 3G etc., we can be “always on” and accessing content, but unless the hardware and content are joined as a proposition, it doesn’t

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work. It will probably be 12 to 18 months before we see anything resembling massmarket adoption, but for sure, the form factor of today’s laptop will change in the future. In the e-reader market, at Sony we’re focused on devices optimized for digital reading and believe that digital book sales will surpass print sales withing five years, if not sooner.


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20/25 | Industrial Design + Future Technology  

School project magazine prototype