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View My VisualCV Online: http://www.visualcv.com/jasmine

Jasmine Chang

References

CREATIVE BRANDING & WEB-MARKETING

Alliance Management Consulting Co. 633 Fairview Ave #B Arcadia, CA 91007 United States

Lawrence Lee m: +886-935-920-789 o: 1 (323) 600-5005

jasmineestella@gmail.com

(Superior)

CEO Chinese Overseas Marketing Service Corp. 626-280-8588 lawrence@ccyp.com

Vincent Fan

(Superior)

Marketing Director Eastern Multimedia Group (�森集團) vincent_fan@ettvamerica.com

Objective To work as a creative professional with emphasis on developing creative content, branding, image management and advertising. To be an entrepreneur and establish a lifestyle branding company .

CCYP.com Asian American Expo 2008

Personal Blog this is a very casual blog that talks about fashion, entertainment, tech n my life in LA. Work was and will never be mentioned in this blog.

Asian American Expo 2008 Contest Poster

now, let's take a peek at my personal life: http://ytchang.pixnet.net/blog feel free to drop a msg!

Work History Chinese Overseas Marketing Service Corporation Rosemead, CA, United States

Jun 2007 - Present

Creative Director/Manager of Web & E-Marketing o Was responsible for everything from creating and implementing site-building and marketing plans to creating, managing and presenting at internal meetings o Was responsible for the collaborative efforts among team members o Designed, built, and managed websites. Including our major website- http://www.ccyp.com , a real estate site-http://home.ccyp.com, an entertainment site-http://e.ccyp.com, a fashion site"UrStyle" and a food site "O-so-Yummy". o Re-branded CCYP for the younger generation o Developed marketing strategies for e.ccyp.com (ccyp’s entertainment site) and O-So-Yummy (ccyp’s food site) o Created and edited promotional CF for e.ccyp.com o Utilized SEO to drive website traffic o Was the interpreter, translator and editor for major company events o Created and executed promotional plan for ccyp.com at the Asian American Expo

ccyp.com redesign v1

GMA Associates Lakewood, CA, United States

Feb 2007 - May 2007

Marketing Assistant & Web Designer • • • •

Handled accounts Communicated with customers Handled SKU listing Wrote orders

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View My VisualCV Online: http://www.visualcv.com/jasmine • • • • • •

Conducted market research Researched fashion-related info Analyzed jewelry trends Assisted in jewelry design and product development Designed and built the company's sites: http://www.gmagold.com/ Assisted in branding

ccyp.com redesign v2

PURE Consulting Los Angeles, CA, United States

Aug 2006 - Nov 2006

Fashion PR Intern • • • • • • • • •

e.ccyp.com promo CF

Managed the showroom Checked in and send out samples Researched stories and fashion-related info Analyzed trends Interacted with fashion stylists Handled digital-editing work Solved technical issues Handled day-to-day administrative duties Assisted staff in fashion shows

english yp v1

ETTV America (�森美洲衛視) City of Industry, CA, United States

Feb 2006 - May 2006

Intern Reporter • • • • •

My Biz Card

Summarized news and wrote headlines or narratives for anchors Developed story lines for potential serial news report Developed ideas for up close and personal interviews Constructed contact database Assisted camera men and reporters on site

Los Angeles Taichi Chuan & Chigong Holistic Center Alhambra, CA, United States

Oct 2005 - Oct 2006

Multimedia Designer & Content Developer • • • • •

my fashion site logo

Developed content for Taichi instructional video Designed, edited and maintained e-newsletters Designed multimedia presentation materials Translated for the Taichi instructor Contributed ideas for the promotion of the association

Education University of Southern California Annenberg School for Communication Los Angeles, CA, United States

o so yummy logo Jan 2006 - Dec 2006

M.A., Communication Management With an emphasis on Entertainment, Technology and Image Management. l l l l

Presentation: De-Hollywoodization & Asianization of Global Films Paper: America’s Next Top Model–A pseudo event. Paper: Image, Tourism and Maldives. Paper: Image Management of Abercrombie & Fitch.

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View My VisualCV Online: http://www.visualcv.com/jasmine l Paper: The Abercrombie & Fitch Campaign. l Case Study: the Lion King case—how synergies contribute to the success of Lion King. l Case Study: the Viacom case—the phenomenon of media consolidation and international marketplace expansion. l Presentation: Slam Dunks & No-Brainers—present the history of pop talk as well as how American pop culture influences global pop talk and music. | Paper: The Customization, Personalization and Interactivity of In-Car Multimedia Technology

o so yummy food site v1

University of Texas at Austin Austin, TX, United States

Aug 2004 - Dec 2005

Ph.D., Instructional Technology l Usability testing of online fashion magazines (written paper version and the FLASH version) l So Cal, So Spoiled: The LA Website (work in progress) http://www.ccca.nctu.edu.tw/~ytchang/ index2.htm—an entertaining website which introduces the city of Los Angeles l Discover Los Angeles: the LA Brochure—a mini printed guide of Los Angeles l Clothing Websites Evaluation and the Redesign of the official website of “Forever 21 l Design and building of an E-Commerce Webquest http://ccca.nctu.edu.tw/~ytchang/ webquest.htm l Project: Virtual LA—A Multi-skilled English Course—a prototypical video game that teaches everyday English through the virtual exploration of Los Angeles. l Design of Remote Control for the Future House (based on Don Norman’s “the Design of Everyday Things” lNeeds Assessment and Redesign of the Hollywood Entertainment Museum(HEM)—prototype of the redesigned, entertaining HEM.

real estate site homepage

University of Southern California - Rossier School of Education Los Angeles, CA, United States

Aug 2002 - May 2004

M.S., TESL Thesis: Captioned Movies and Vocabulary Acquisition: Learning English through Movies Lesson Plan: Teaching English Pronunciation- [i] and [I] Paper: Passage- A Model Textbook of Communicative Approach Lesson Plan: Teaching English Simple Past Tense by Using Popular Songs Lesson Plan: Teaching English to Advanced English Majors in Taiwan by Watching the

Popular American TV Show “Alias” Lesson Plan: Teaching Listening Comprehension and Speaking Skill by Viewing the Trailer of “The Last Samurai” Lesson: Teaching Speaking and Everyday English About Movies: All About Movies Lesson: Teaching American Slang Paper: Grammar Textbook Survey Paper: Incorporating American film and television in the language classroom and its effect on English learners’ perceptions towards ethnic groups in the United States

real estate site homepage v2

real estate site homepage v3

Interests fashion, technology, entertainment (movie & music), branding, travelling.

Skills Graphic Design

(Advanced)

3-4 Years Experience, (Last Used <1 year ago)

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View My VisualCV Online: http://www.visualcv.com/jasmine

Web Design

(Intermediate)

3-4 Years Experience, (Last Used <1 year ago)

Multimedia Design

real estate site homepage v4

(Intermediate)

3-4 Years Experience, (Last Used <1 year ago)

PC hardware assembling

(Advanced)

7-9 Years Experience, (Last Used 3-4 years ago)

network configuration and management (Intermediate) 7-9 Years Experience, (Last Used <1 year ago)

Chinese

(Expert)

10+ Years Experience, (Last Used <1 year ago)

English

(Expert)

10+ Years Experience, (Last Used <1 year ago)

French

(Beginner)

1-2 Years Experience, (Last Used 5-6 years ago)

Projects- LA Intro Creativity

(Advanced)

Discover LA, Video Intro

10+ Years Experience, (Last Used <1 year ago)

Great at generating ideas, developing content, and designing.

Activities & Honor l Attained the highest score (96.67) on the subject of English in the Joint College Entrance Exam in Taiwan (1997). l Guest Lecturer, â&#x20AC;&#x153;Multimedia Listening Workshopâ&#x20AC;? of the Department of Foreign Languages and Literatures, National Chiao-Tung University (2004) l Presenter, the CIES Western Regional Conference: Captioned Movies and Vocabulary Acquisitions (2003) l Designer and Editor in Chief, Graduate Yearbook of Department of Foreign Languages & Literatures, National Chiao-Tung University (2000-2001) l Promoter and Network Publicist, the Student Organization of Department of Foreign Languages & Literatures, National Chiao-Tung University (2000) l Class Representative, Department of Foreign Languages & Literatures, National Chiao-Tung University (2000) l Instructor, the Flash course of Campus Computer Communication Association (2000) Cheerleader, Publicist, Instructor and Consultant, the Cheerleaders of National Chiao-Tung University (1997-1999)

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View My VisualCV Online: http://www.visualcv.com/jasmine

Projects- Comm Management Americaâ&#x20AC;&#x2122;s Next Top Modelâ&#x20AC;&#x201D;A Pseudo Event

Image, Tourism and Maldives

Abercrombie & Fitch Campaign, Sex Appeal and Social Identity

Image Management of Abercrombie & Fitch

DeHollywoodization

The Emergence and Hybridity of American Music Genres and Styles in Chinese Pop Music

Interpreting Pop CultureThe Emergence and Hybridity of American Music Genres and Styles in Chinese Pop Music

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View My VisualCV Online: http://www.visualcv.com/jasmine

Projects- IT Clothing Website Evaluation & Redesign

Discover LA

Discover LA index

Discover LA content

Discover LA intro

A Theme Park of Chinese Fables

The Redesign of the Foley’s Exhibit: Behind-theScenes Special Effect Exhibit

Virtual Tour of LA—A Multiskill English Course

USABILITY TESTING of FASHION MAGAZINES WEBSITES

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View My VisualCV Online: http://www.visualcv.com/jasmine

Personal Project- fashion site overview of my fashion site

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