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Week 1: INDIVIDUAL ASSIGNMENT: Purpose and Value of Integrated Marketing Paper Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing. In your paper, investigate a company and determine if the company has an integrated marketing campaign for a product or service they sell. Address the following in your paper: If the company has an integrated marketing plan, what value does the plan add? If the company doesn’t have an integrated marketing plan, how might the company benefit from having an integrated marketing plan? Be sure to properly cite your references. If you used an electronic source, include the URL. If you used a printed source please attach a copy of the data to your paper. Format your paper consistent with APA guidelines. DQ 1: What is integrated marketing? What is the value of integrated marketing in today’s business environment? How is integrated marketing different from traditional marketing? DQ 2: What are the "non-quantifiable" tools in marketing? How can these tools be evaluated? What is the value of using these tools? How can you justify the use of non-quantifiable tools for creating a marketing strategy for a marketing plan? DQ 3: What are the different types of tools available for businesses to conduct marketing analyses? How are the outcomes different? How are the different tools for marketing analyses important in developing an integrated marketing communication? Provide an example.

Week 2: INDIVIDUAL ASSIGNMENT: Marketing Analysis Paper Write a 1,400- to 1,700-word paper in which you identify the different types of analysis used by marketers to determine product positioning, competitive positioning, customer perceptions, and distribution-channel analysis. Compare the strengths and weaknesses of each method and asses the different types of marketing analysis required to develop a marketing strategy. Format your paper consistent with APA guidelines DQ 1: What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service? DQ 2: How does demographic and geographic data collection differ from psychographic and life cycle data collection? What is the value of each? Provide examples. DQ 3: Why is it important to have a unique competitive advantage (often called a unique selling proposition, or USP)? Is a competitive advantage perceived or real? Week 3: INDIVIDUAL ASSIGNMENT: Target Market Paper

TEAM’S TOPIC IS: Toyota Prius C. Here's a link you can use along with any others you find online: Write a 1,050- to 1,400-word paper in which you research the current customer base, buyer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service. Identify the ideal target market for your Learning Team’s selected product or service. In your paper, include the following:

Provide a specific description of the target market, which should be measurable, accessible, sustainable, differentiable, and actionable.

Include the total marketing budget. This is when the cost of acquisition is not greater than 10% of the product retail price or one month of an annual service. Estimate the size of the market and estimated penetration percentage. Provide justification for your answers. Format your paper consistent with APA guideline. DQ 1: What is CPM? Why is CPM important? What are some of the differences between “total cost of CPM” and “advertisement versus the CPM rate”? DQ 2: Why is important for a business to consider alternative marketing tactics when developing an integrated marketing communication (IMC) campaign? What are some of the strengths of each type of communication? Provide examples. How do the types of communication vary by product category? DQ 3: What is the difference between quantifiable and non-quantifiable outcomes in marketing? Provide an example. How do these outcomes affect the post-evaluation of branding and positioning strategies with regards to an IMC plan? How does a marketing plan justify the non-quantifiable tools in its strategy? Week 4: INDIVIDUAL ASSIGNMENT: Alternative Marketing Options Paper Use your Learning Team’s company, product or service identified in Week 2 for the topic of your paper. TEAM’S TOPIC IS: Toyota Prius C. Here's a link you can use along with any others you find online:

Write a 700- to 1,050-word paper in which you rank a minimum of five marketing options under the categories of advertising, personal selling, public relations, and promotions.

Include the following in your paper: Evaluate the strengths and weaknesses of each communication venue and justify your choices based on the target market and the competition. Determine marketing tactics necessary to achieve the desired goal of branding, positioning statement, and competitive advantage for the product or service. Format your paper consistent with APA guidelines Learning Team Assignment Marketing Position and Statement Presentation Utilize the research from your Learning Team’s Target Market and Competitive Advantage Analysis in Week Three. Create a 12-slide Microsoft® PowerPoint® presentation in which you develop and justify a Marketing Position Statement for the selected product or service. Your cover slide will be Slide #1, your Marketing Position Statement will be Slide #2, and your references slide will be Slide #12, with 9 intermediate slides providing your justification for that Marketing Position Statement. (0.5 point for Marketing Position Statement) Format each slide with only the MAJOR points for the topic presented in bulleted format. Use at least 18-point type, and do not use more than 5 bullets per slide. (1.5 points) Add detailed Speaker Notes at the bottom of each slide (when viewed in regular mode rather than slide show mode), explaining what you would explain about the bulleted items on each slide if you were making this presentation orally. (2 points) Cite all references consistent with APA guidelines.

Week 5: Integrated Marketing Communications Plan Paper Refer to the University Material: Integrated Marketing Communications (IMC) Plan and Presentation located on the student website. Week 5 Team Assignment I thought the breakdown could be as follows: 1. Executive Summary and Introduction 2. Opportunity Analysis Alicia 3. Market Assessment and Strategy / Integrated Marketing Communications Objective 4. Advertising / Sales / PR 5. Evaluation and Conclusion / Post Final

I know that we can integrate some information from our previous team paper and ppt. It might also help if we post our individual papers from Week 4 since we had to write about NikeiD as well. Any thoughts? Word count is 4,200 to 5,600.

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