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Why Product Shipping Can Make or Break a Business Online shopping continues to grow at breakneck speed, and it is expected that the overall value of the global 2019 ecommerce industry will reach just over $3.5 trillion. If you are one of many entrepreneurs attempting to capitalize on this growth, then it is crucial that your product shipping is on par. Here are some of the ways in which product shipping can affect your ecommerce business. The Impacts on Your Customers Shipping has a tremendous impact on your customers due primarily to their evolving expectations. Here are some of the ways in which shipping affects your customers: ●

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Costs: A Forrester study found that 44% of the people who abandon their shopping carts without making a purchase do so because of high shipping charges. Offering free shipping is crucial in today’s day and age when so many e-retail giants have made it so commonplace. Tracking: Today’s consumers also want to know where their packages are each step of the way, so offering integrated package tracking is critical to your success from a customer service standpoint. Packaging: Believe it or not, packaging can make or break your business, too. If your packaging is bad, then you can expect bad reviews, and this negatively impacts your entire business. What’s more, the packaging is often your customer’s first experience with your company, so it’s important to make a good impression. Returns: Ultimately, you should minimize returns to the best of your ability. Packaging can lead to numerous returns, especially if it does not protect the item during shipping mishaps, since consumers will always return a damaged product.

The Impacts on Your Business Just as shipping can affect customer service and satisfaction, there are two very important ways in which it directly affects your business. ●

Profits: You will need to remember that free shipping and shipment tracking have costs associated with them and plan for these accordingly. Some companies include shipping costs in the prices of products in order to be able to provide free shipping; others will simply offer free shipping without increasing product costs to add value or build loyalty. You should make a choice that works best for your business and allows you to remain profitable without forfeiting important consumer benefits that will help you remain competitive. Losses: Just as you should minimize returns, you should also minimize losses as much as possible. Losing products during the shipping process can be detrimental to your business in a huge way, so it is important that you choose the right shipping partner at the start. Doing so can help ensure that losses are few and far between – if they even exist at all.

At the end of the day, shipping is just as important to your business as the products you sell and the way you choose to market them. The most important way to ensure the success of your business involves choosing the right shipping partner for your needs, and in some cases, teaming up with an order and shipping fulfillment company is the best way to accomplish that. Often, these companies have negotiated excellent shipping rates they can pass on to you and your customers, and at the same time, they can handle inventory, picking, packing, and more.

Profile for myfulfillmentcompany

Why Product Shipping Can Make or Break a Business  

About the Company: My Fulfillment Company is headquartered in Marietta, Georgia and provides a wide range of services for ecommerce-based bu...

Why Product Shipping Can Make or Break a Business  

About the Company: My Fulfillment Company is headquartered in Marietta, Georgia and provides a wide range of services for ecommerce-based bu...

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