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CHOOSING CRUELTYFREE BEAUTY Many of us have become aware that the luxuries of our daily lives, our hair care and beauty products come with a dark side, that they may be tested on animals. Looking for the right logo is important, but there are a few things that you should know as a conscious consumer to help you get what you are paying for when it comes to cruelty free beauty. A recent investigation by Choice found that major cosmetic companies are misleading consumers on their animal testing policies, with 40 percent making claims they were cruelty free while only a small minority are certified by an independent third party. In order to gain access to the extremely lucrative Chinese market, where eye and skin irritation tests are compulsory, certain companies are allowing their products to be tested on animals, despite telling Australian customers they are animal and cruelty free.

When out shopping you should know that, companies can print ‘not tested on animals’ on their packaging even if some ingredients they use have been supplied by a third party, who does test on animals. According to Choose Cruelty Free, in Australia, there is no standard legal definition for what cruelty free is, so companies are free to interpret this as they like. There are some fantastic resources that can help you find the products you are looking for, so get informed and inspired to support the companies who are truly cruelty free, and click through on the links listed at the end of this article. Some companies with a history of no animal testing, have been bought out and their parent company does not have the same ethics. It’s a tricky dilemma. Would you continue to purchase a product if you knew that it’s cruelty free stance was compromised by being owned by a parent company

without the same ethical formulations or finished standards. At the end of the products. day, where does your money end up? 3. www.leapingbunny.org The Coalition for Consumer CHOICE purchased 32 Information on Cosmetics’ products claiming to be (CCIC) Leaping Bunny cruelty free. Out of nine Program administers a products that carried cruelty-free standard and the logos which suggested internationally recognized certification by a third party, Leaping Bunny Logo for only four of them were companies producing genuinely certified. cosmetics, personal care and household products. What to support: Brands not tested on animals With such a huge range of (SOURCE: Choice cruelty free beauty products Magazine, May 2013) Aesop, now available it’s easy to buy Akin, Alchemy , Argan Life, products that will make you Australian Pure, Australis, feel beautiful both inside Aussie Mineral make up and out. Aveda, Bare Essentials, The Body Shop, Catwalk, The Cruelty Free Shop, Dermologica, Eco Tan Face of Australia, Gaia Skin Naturals, Inoxa, Jason, TriShave, Lush, Natio, Nature’s Organics, New Directions, Paul Mitchell, Smashbox, Stila Cosmetics, Sukin Organics, Trilogy Urbay Decay How to buy cruelty–free products: These websites provide a list of products which have not been tested on animals:

1. www.choosecrueltyfree.

org.au To attain Choose Cruelty Free accreditation manufacturers must sign an official declaration. The list also indicates which brands’ products are suitable for vegans.

2.

www.caringconsumer. org To get on the PETA list companies must sign a statement that they, and their suppliers, do not conduct or commission any animal tests on ingredients,

Fom issue 4  

Welcome back to another issue of Fashion Observer Magazine. Each issue is a fashion-forward exposé that supports all creatives worldwide! FO...

Fom issue 4  

Welcome back to another issue of Fashion Observer Magazine. Each issue is a fashion-forward exposé that supports all creatives worldwide! FO...