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Media pack 2011 Published by Gameland Company


A MAGAZINE FOR ENTREPRENEURS STARRING – successful businessmen that are an inspiration to start one’s own business MAIN TOPICS – stories of success, start-up ideas MISSION – assisting the development of entrepreneurship in Russia ARTICLES AND INTERVIEWS are based on real facts from various business practices

PUBLISHED since 2002 PERIODICITY 11 times a year VOLUME 82 pages CIRCULATION 52 000 copies ONE ISSUE’S AUDIENCE in Russia: 212 500 people* in Moscow: 68 060 people** * **

TNS Russia, National Readership Survey Russia 2009/III May-Oct 2009, 16+ TNS Russia, National Readership Survey Moscow 2009/III May-Oct 2009, 16+


7 MOST IMPORTANT FACTS 1. WE UNDERSTAND THE ENTREPRENEUR’S PSYCHOLOGY. Because our writers are all entrepreneurs, too. 2. WE WRITE ABOUT THOSE WHO MADE THEMSELVES WHAT THEY ARE – BY THEMSELVES. Our featured personae fill the magazine with energy and positive vibes. 3. WE PERCEIVE BUILDING UP A BUSINESS AS A WHOLE. Mistakes and failures are also part of an entrepreneur’s success. 4. WE COLLECT STORIES OF SUCCESS FROM ALL OVER THE WORLD. Svoi Business is the only Russian media partner of the international Entrepreneurs’ Organization. 5. WE KNOW ALMOST ALL THERE IS TO KNOW ABOUT LEADING BUSINESS PRACTICES. And what we do not know, we learn from world leading business consultants from top companies worldwide. 6. WE DO NOT TELL CINDERELLA STORIES. Our covers feature those who are prepared to honestly speak about themselves and their business. 7. WE BELIEVE IT IS POSSIBLE TO BE BEAUTIFUL AND CLEVER AT THE SAME TIME. This is why our magazine is headed by one of the top people in the world of print design – the very Andy Turnbull.


RUBRICS AND TOPICS Challenge Ambitious projects. Daring ideas. Start-ups with great potential.

LEADERS Exclusive interviews with founders of outstanding companies. Business principles of worldwide-known entrepreneurs. Business projects by art and sports gurus.

MIT Sloan School of Management Articles from one of the best business schools in the USA best known for its success in uniting scientific studies with practice.

OPPORTUNITIES Leadership models. Innovation. Forecasts. Market reviews. Foreign practices.

ARSENAL The experience of leaders of successful companies from the field of marketing, management and finance. Effective business technologies. Business psychology. Franchising. A ranking of the “best books for entrepreneurs”.

THEY SAY: Aleksey Ilyin, CEO at Alpina Business Book

– I like Svoi Business because there is more information in it that is interesting to me than in any other magazine, yet the texts are styled in a very simple and comprehensive manner.


DISTRIBUTION *

Distribution

76,87 % – Moscow 22,15 % – regions of RF 0,98 % – Kazakhstan Distribution channels: • Kiosks and press outlets • Supermarkets • Specialist distribution

Москва

• Free address mailing list • Subscription

*  according to the data by Moscow and regional distribution partners

THEY SAY: Rostislav Ordovsky-Tanayevsky Blanko, President of the Rostik Group – The experience, ideas and finds that this magazine talks about help unite business people that are into the art of business.


GENDER AGE

GENDER

Managers – 32.8 % 16-19 – 8.1 % Male – 59.6 % 20-24 – 8.4 %

Male – 59.6 %

Other – 16.6 % Housewives – 4.0 %

55+ – 6.6 %

AUDIENCE Female – 40.4 %

*

Workers – 10.8 % Employees – 8.9 %

35-44 – 31.2 %

Specialists – 22.6 %

16-19––32.8 8.1 % Managers

16-19– –59.6 8.1 % % Male

20-24––16.6 8.4 % % Other

20-24 – 8.4 %

55+ ––6.6 Housewives 4.0 %

55+ – 6.6 %

Students – 4.3 % 45-54 – 14.5

45-54 – 14.5 % Female – 40.4 % 25-34 – 31.1 %

Workers 10.8 % 25-34 ––31.1 % Employees – 8.9 % 35-44 – 31.2 %

35-44 – 31.2 %

OUR READER POSSESSES A BUSINESS FINANCIAL STATUS MIND, ENJOYS A LEVEL OF INCOME ABOVE THE MEDIUM AND IS ALWAYS STRIVING Very wealthy – 31.6 % FOR SELF-PERFECTION. A BUSINESSMAN TO THE VERY CORE. Wealthy – 31.4 % CREATES AND APPLIES HIMSELF IN Medium-to-low income earners – 23.5 % BUSINESS.

Specialists – 22.6 %

SOCIAL STATUS FINANCIAL STATUS

AGE SOCIAL STATUS 16-19––32.8 8.1 % % Managers

Managers – 32.8 % Other – 16.6 % Very wealthy – 31.6 % Housewives – 4.0 %

20-24 – 8.4 % Other – 16.6 % 55+ ––6.6 % Housewives 4.0 %

TYPE OF BUSINESS

State-financed – 25.0 %

Students – 4.3 % Wealthy – 31.4 % Workers – 10.8 %

45-54 – 14.5 Students – 4.3 % Workers 10.8 % 25-34 ––31.1

Employees –Medium-to-low 8.9 % income earners – 23.5 % Specialists – 22.6 %

Employees – 8.9 % 35-44 – 31.2 Specialists – 22.6 %

SOCIAL STATUS FINANCIAL STATUS

45-54 – 14.5 % Female – 40.4 % 25-34 – 31.1 %

AGE SOCIAL STATUS

GENDER AGE

Students – 4.3 %

Privately financed – 75.0 %

FINANCIAL STATUS Managers – 32.8 %

TYPE OF BUSINESS

Other – 16.6 % Very wealthy – 31.6 % Housewives – 4.0 % Students – 4.3 % Wealthy – 31.4 % Workers – 10.8 %

THEY SAY:

Maksim Nogotkov, President of the Svyaznoi group Employees –Medium-to-low 8.9 %

Very wealthy – 31.6 % State-financed – 25.0 % Wealthy – 31.4 % Medium-to-low Privately financed income earners– –75.0 23.5%%

– Theincome Svoi Business magazine is a competent guide to the world of modern business. earners – 23.5 % Specialists – 22.6 %

*  T NS Russia, National Readership Survey Moscow, 2010


MARKETING ACTIVITIES OUR MEDIA PARTNERS: • • •

TV: RBC TV, Expert TV, Teleforum.TV (the First Business television) Radio: Business FM, FinAm FM, Kommersant FM Press: RBC, RBC Daily, Kommersant

INTERNET ACTIVITIES: • • •

www.mybiz.ru www.twitter.com/svoy_biznes www.facebook.com/svoybiz

EVENTS: • • • • •

Business dinners (twice a month) Master-classes (2-3 times a month) Seminars (1-2 times in 2 months) Conferences (once a year) Business incubator of the Higher School of Economics (joint master-classes)

THEY SAY: Thomas Gad, co-owner of the BrandFlight company

– After the interview with me was published in Svoi Business, I’ve received many calls and letters from Russian entrepreneurs. Compared to the other interviews I’ve done for other editions this was a sudden and a pleasant result!


EXAMPLES OF PARTNERSHIP 1. A  n interview page. Promsvyazbank. Interview with vice-president Elena Makhota and the company’s history.

2. 1S-Bitrix. The story of the company’s growth, an interview about technologies and the business automation. A special rubric accounting for the client’s preferences.

3. Company X. An article about the advantages of contextual advertising with mentions of the company. As well as rubric sponsorship, competitions, inserts, etc.

4. Epson. Introduction of a new product. Integration into articles.

5. HP. An article on the office of the business. Innovation in office technological equipment, laptops, printing devices by HP. News of the company.

6. Bio-oat product Velle. Integration of the product in the article. The results of studies on strips of publications

THEY SAY: Dmitry Novikov, CEO at Consultant Plus

– Svoi Business is a magazine for those seeing business not only as a hard daily work for profit, but also as life itself – with joy and sorrow, with failures and victories.


Our advertising partners:


Contacts: Gameland Company

1152820, Moscow, Leninskaya sloboda street, 19 Tel.: +7 (495) 935-7034 Fax: +7 (495) 545-0906 www.glc.ru Editor-in-chief Artem Paschuk, pashchuk@glc.ru PR-manager Yelena Doronkina, doronkina@glc.ru Head of Corporate group (work with advertising agencies) Lidia Strekneva, strekneva@glc.ru Senior managers Irina Krasnokutskaya, ilk@glc.ru Natalia Ozira, ozira@glc.ru Kristina Tatarenkova, tatarenkova@glc.ru Managers Nadejda Goncharova, goncharova.n@glc.ru Yekaterina Lazukina, lazukina@glc.ru Administrator Milana Miroshnichenko, miroshnichenko.m@glc.ru


Svoy Business media kit