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AW13 LOOKBOOK is the new sister site to Created by Dolapo Shobanjo, the online store is the one stop shop for your instant fashion fixes. Launched in September 2013, is aimed at providing fast fashion items for the women who crave individuality at great, affordable prices. The clothes and accessories available in My Asho Market boast an array of different cuts and styles, with spectacular detail and bold patterns that are guaranteed to make the individual stand out for all the right reasons.

This AW13, My Asho Market has teamed up with fabric manufacturers based in West Africa, selecting locally produced prints and working with our designers to create collections available to purchase exclusively on

Aimas Everyone of us is different No matter how similar we might look, think or speak, we all have something special about us And this is exactly how we want you to feel wearing one of our pieces. Just special... Born out of a love for celebrating one’s individuality and being able to express oneself through fashion.

Bestow Elan Created for the discerning female, the label draws inspiration from both classic and vintage stimuli, as well as using influences from the designers Ghanaian heritage.

My Asho Market Collaborating with craftspeople and creatives all over the continent and sourcing pieces from authentic African Markets.

CUP for My Asho Market

Urbanknit for My Asho Market

Mawusi for My Asho Market

C.U.P (Community of Ultra-cute Princesses) produces bohemian, romantic, regal pieces that are timeless and appropriate for all seasons.

Making unusual pieces in bold prints, bright colours and interesting textures. Where old tradition meets the modern world.

“I taught myself to crochet up in my favorite tree when I was about nine years old, growing up in Ghana. For Mawusi, I create with beautiful blends of African prints in ways that are both universal and embracing of my heritage�

Toju Foyeh A graduate of the Instituto Marangoni in Milan, the Toju Foyeh for My Asho Market collection contains feminine pieces that effortlessly translate from day to night.

YouMeWe Founded in 2005 by South African designer Chantel Koning. This trendy label, popular with East London fashionistas, produces head turning pieces for those who want to make a fashion statement.

For further information, imagery or samples, please contact : Grace Drayton at Fluorescent PR | 0203 058 1645

MyAshoMarket AW13  

Our AW13 market collection contains African prints sourced from the continent and features collaborations with designers including YouMeWe,...

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