INTRODUCTION The age of 24 I have became 9x Hungarian champion, 3x member of Team Hungary, Austrian junior champion, world championship points scorer and top 3 finisher in European championship motocross racer. I think there are many marketing possibilities in myself, which your company may profit from. In 2017 I am going to challenge in the Hungarian, Czech, ADAC MX Masters competition series and even in some MXGP races, which is the Formula-1 of motocross. I am pretty sure our cooperation has limitless possibilities in the manner of marketing potential and profit.
Personal Details • • • • •
Date of Birth: 25. February 1992 City: Kaposvár, Balatonberény Motto: Must fight for all success Best Memories: World Championship qualifying Start of career: 2001
Highlighted international achievements • • • • • •
European Championship top 3, category: EMX300 (2014 Italian Grand Prix) World Championship qualifying, category: MX 2 (2011 German Grand Prix) Czech MX2 Championship Bronze medal (2014, 2013, 2012) Czech MX2 Championship Silver medal (2016) Austrian Junior MX2 Champion (2007) Many wins and top 3s in the elite cup and championship races of Euro (Germany, Italy, Austria, Slovakia, Czech Republic)
Highlighted national achievements • • • • • •
Hungarian Champion MX1 (2016, 2015, 2009) Hungarian Champion MX2 (2013, 2012, 2011, 2009) Hungarian Junior Champion 85cc (2004) Hungarian Junior Champion 65cc (2002) 3x member of Team Hungary (2009, 2013, 2016) The 2nd most successful motocross racer in Hungary 3
WHY MOTOCROSS? • • • • • • • •
It's a spectacular, dynamic, TV-friendly, "cool" sport After F1 and MotoGP the most viewed technical sport in the world Number one advertising surface for products propagating an active lifestyle Young, cool, modern audiences Huge entertainment value with the stars being up close and personal Spectacular TV-coverage of races Fans exponentially active in social media An ideal platform for B2B and B2C opportunities
MOTOCROSS IN NUMBERS Motocross is said to be one of the most spectacular and fastest growing motorsports today, according to international surveys it is the third most popular technival sport behind F1 and MotoGP. Live coverage of the Motocross World Championships (MXGP) is available in 180 countries to many hundreds of millions of households.
Motocross World Championship (MXGP) viewing figures 2016 • • • • • • •
Crowd attendance at the events: 577.800 people Journalist attendance at the events: 2078 people Maximum reach of TV coverage: 1,3 billion people Maximum time of TV coverage: 4.943 hours Maximum reach of official internet coverage: 3,8 million people Maximum reach of official internet site: 2,2 million user Maximum reach of official social media: 468.299 people out of 240 countries
International German MX series (ADAC) viewing figures 2016 • • • • •
Crowd attendance at the events: 83.700 people Journalist attendance at the events: 400 people Maximum reach of TV coverage: 4 million people Maximum reach of print media: 612.000 people Maximum reach of social media: 20.000 followers
International Czech MX series viewing figures 2016 • • • • •
Crowd attendance at the events: 46.900 people Journalist attendance at the events: 70 people Maximum reach of TV coverage: 1,5 million people Maximum reach of print media: 320.000 people Maximum reach of social media: 10.000 followers
International Hungarian MX series viewing figures 2016 • Crowd attendance at the events: 10.500 people • Journalist attendance at the events: 20 people • Maximum reach of social media: 7.000 followers
TARGET ACHIVED (Hungary) According to MXonline.hu motocross magazine's readership survey.
MEDIA APPEARANCE As it is spectacular, the races are not too long to be boring and tha action takes place in a confined space, motocross can be photographed with amazing results. This is profitable to both the spectators, and to the media. Motocross has deservedly earned the respect of the media in the recent years, we are covered by the most read Hungarian news websites, magazines, and TV-channels, as well as the most important international MX-journals.
National media appearances: • • • • • •
Regional media appearances:
M4 sport (national sport tv) Digi Sport (cable sport tv) Origo (mainstream website) Blikk (tabloid website) Nemzeti Sport (sport website) National motorcycle journals
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Somogyi Hírlap Kapos TV Rádió Most Kapos.hu Kaposvarmost.hu Sonline.hu
Viewing figures 2016: • • • •
Webpage: 50.082 individual users, 305.405 views of the site Facebook: 6.246 followers, 22.000+ reached people all together Instagram: 2.548 followers Most viewed YouTube video: 34.313 clicks
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Bikes Helmets Racing clothes Camper (ran 30k km-s outside of Hungary) Service van (ran 20k km-s inside of Hungary) Posters, PR materials Banners Rollup Beachflag
COLLECTION-SZVOBODA It is an old connection between me and the Psycho Clothing Company. They are supporting my career with there products since many years. In 2016 I have got the possibility to make my own clothing collection, what was inspired by my French bulldog, Devil. Because of my fighting style, more and more people call me Hungarian Bulldog in Motocross, so I think the logo what is added to my start number is pertinent. This is a very important moment in my life because I can say that I could create something permanent out of the track as well. According to my fans, everybody likes the Szvoboda-clothes.
PLANS FOR THE 2017 SEASON
Hungarian Motocross Championship • Program: 6 individually evaluated rounds + 1 team competition (no official dates yet) • Aim: Race wins, Champion title in individual and team
ADAC MX Masters International German Motocross Championship • Program: 7 individually evaluated rounds april 8-9. - Fürstlich Drehna april 29-30. - Jauer may 13-14. - Mölln june 17-18. - Bielstein july 15-16. - Tensfeld august 26-27. - Gaildorf september 23-24. – Holzgerlingen • Aim: Regular points scoring, finishes in the top 3
International Czech Motocross Championship • Program: 7 individually evaluated rounds (no official dates yet) • Aim: Race wins, Champion title
Monster Energy Motocross Championship (MXGP) • Program: Perform at 4 closer GPs to Hungary from 20 of the season may 20-21. – German Grand Prix (Teutschenthal) june 24-25. – Italian Grand Prix (Maggiora) july 22-23. – Czech Grand Prix (Loket) august 12-13. – Swiss Grand Prix (Frauenfeld) • Aim: Gain experience, winning of World Championship points + Few international competitions in Europe like the Wintercross in Frankenbach, Austrian and Slovenian Championship races.