Soup is not cool?
DESIGN PROBLEM
Along with broccoli, soup is maybe the most common food to be portrayed in cartoons as being unpleasant. We grow up with the notion that soup is not a cool thing. Too adult, too serious. Nothing to do with the universally liked fast food. What if somebody wants to give soup a twist and make it closer to fast food. SOUPER™ is that: Takeaway soup with fast food franchise format. Oriented to young people, college students and those who want a fast lunch far from the usual pizza, burger or sandwich.
IF SOUP IS NOT 'HOT' ENOUGH YOU HAVE TO MAKE IT SOUPER