2008 SPONSORSHIP GUIDE
Raycom Sports ACC & SEC networks reach over 70 DMAs and cover over 33.5 million TV HH -nearly 1/3 of all U.S. TV households.
DMAs COVERED Albany, GA Alexandria, LA Atlanta, GA
Columbia, SC Columbus, GA Columbus-Tupelo, MS
Jonesboro, AR Knoxville, TN Lafayette, LA
Paducah, KY Panama City, FL Portland-Auburn, ME
Augusta, GA Baltimore, MD Baton Rouge, LA Beaumont, TX Biloxi-Gulfport, MS
Dayton, OH Dothan, AL Evansville, IN Ft Myers, FL Ft Smith, AR
Lake Charles, LA Lexington, KY Little Rock, AR Louisville, KY Macon, GA
Providence, RI Raleigh-Durham, NC Richmond, VA Roanoke, VA Salisbury, MD
Birmingham, AL Bluefield-Beckley, WV Boston, MA Bowling Green, KY Burlington-Plattsburgh, VT
Gainesville, FL Greensboro, NC Greenville, NC Greenville, SC Greenwood, MS
Memphis, TN Meridian, MS Miami, FL Mobile-Pensacola, AL Monroe-El Dorado, LA
Savannah, GA Shreveport, LA Springfield, MA Springfield, MO Tallahassee, FL
Charleston, SC Charleston-Hunt, WV Charlotte, NC Charlottesville, VA Chattanooga, TN
Hagerstown, MD Harrisonburg, VA Hattiesburg-Laurel, MS Huntsville-Decatur, AL Jackson, MS
Montgomery, AL Myrtle Beach-Florence Nashville, TN New Orleans, LA Norfolk, VA
Tampa, FL Tri-Cities, TN-VA Tulsa, OK Washington D.C. West Palm Beach, FL
Cincinnati, OH Columbia, MO
Jackson, TN Jacksonville, FL
Oklahoma City, OK Orlando, FL
whyregionals • IMPACT – On any given week the combined ACC/ SEC audience delivery of regional network telecasts are more than that of single-game national telecast on ESPN or ESPN2. • FILLING THE NEED – College sports are regional by nature. The rivalries, conferences, and fanloyalties rest with LOCAL schools and their REGIONAL rivals. • FLEXIBILITY – Regional sports gives sponsors the ability to create customized networks AND use different marketing messages in different parts of the country to match the demographics and culture. • BETTER BRANDING – With a regional college sports partnership, you associate your brand with teams and conferences. • COST EFFICIENCY – Regional networks are competitively priced and with higher average ratings and limited audience waste. Your sponsorship dollars do more and go further. • BETTER COVERAGE – National networks specialize in “big-game match-ups” while trying to attract viewers all over the country to one game. REGIONAL NETWORKS focus on fans/viewers in the area of the country most likely to watch a particular team or conference. The result is more consistently high ratings and more viewers in every region.
ESPN’s Sportcentury “Ten Greatest Sports Rivalries”... 1.Michigan - Ohio State 2.Muhammad Ali - Joe Frazier 3.North Carolina - Duke 4.Wilt Chamberlain - Bill Russell 5.Maple Leafs - Canadiens 6.Arnold Palmer - Jack Nicklaus 7.Red Sox - Yankees 8.Auburn - Alabama 9.Redskins - Cowboys 10.Giants - Dodgers
devotion,passion,loyalty Interest in College Football/Basketball Inside & Outside the ACC/SEC region COLLEGE BASKETBALL
Index of Interest Inside ACC/SEC Footprint: 125 Index of Interest Outside ACC/SEC Footprint: 91 •
Residents inside our footprint are 34% MORE LIKELY than those outside to be very interested in college basketball.
COLLEGE FOOTBALL Index of Interest Inside ACC/SEC Footprint: 123 Index of Interest Outside ACC/SEC Footprint: 91 • Residents inside our footprint are 32% MORE LIKELY than those outside to be very interested in college football.
“A pro team represents the place you live; a college team represents what you believe you are. You’re Jack the Bulldog or Jill the Jacket or Joe the Auburn man.” – Mark Bradley, Atlanta Journal Constitution
2008footballnetworks SEC Football • America’s most watched regional college football network --- Seen by over 1.2 million TV households each week! • 14 conference match-ups in 2008 • MORE COMPLETE COVERAGE... our 2007 schedule featured 11 out of 12 SEC conference teams. More than CBS or ESPN/ESPN2!
ACC Football • Seen by over five-hundred thousand TV households each week. • 13 conference match-ups in 2008 • MORE COMPLETE COVERAGE... our 2007 schedule featured 11 out of 12 ACC conference teams.
Network of Champions Since 1980, nearly two-thirds of all National Champions have been ACC or SEC teams!
TV Household Coverage Area Rating Comparison
Raycom Sports networks have a higher average rating than the other conference’s regional networks.
Source: Nielsen ROSP 5-year average. November 2002-06
Big Ten Football
Big East Football
accfootballschedule 2008 Broadcast Schedule - PROJECTED** September 6 - Georgia Tech at Boston College * September 13 - NC State at Clemson * September 20 - Wake Forest at Florida State
(or Virginia Tech at North Carolina or East Carolina at NC State)
September 27 - Maryland at Clemson
(or Virginia at Duke or North Carolina at Miami)
October 4 - Boston College at NC State
(or Duke at Georgia Tech or Maryland at Virginia)
October 11 - East Carolina at Virginia
(or Central Florida at Miami)
October 18 - Virginia Tech at Boston College
(or Georgia Tech at Clemson or Miami at Duke or Wake Forest at Maryland)
October 25 - Boston College at North Carolina
(or Virginia at Georgia Tech or NC State at Maryland or Wake Forest at Miami)
November 1 - Miami at Virginia
(or Clemson at Boston College or Florida State at Georgia Tech)
November 8 - NC State at Duke
(or Georgia Tech at North Carolina or Virginia at Wake Forest)
November 15 - Wake Forest at NC State
(or Duke at Clemson or North Carolina at Maryland or Boston College at Florida St)
November 22 - Clemson at Virginia
(or Duke at Virginia Tech or NC State at North Carolina)
November 29 - Maryland at Boston College
(or Miami at NC State or Virginia at Virginia Tech)
Coverage begins at 11:30 ET with â€œACC FOOTBALL TODAYâ€?. Kickoff at 12noon ET. *Games confirmed **Schedule subject to change based on national network game selections, the conference race, or contractual requirements.
ACC Football - 2007 Broadcast Schedule September 8 - Duke at Virginia
September 15 - Virginia at North Carolina September 22 - Clemson at NC State September 29 - North Carolina at Virginia Tech October - Georgia Tech at Maryland October 13 - Virginia Tech at Duke October 20 - Army at Georgia Tech
October 27 - North Carolina at Wake Forest November 3 - Wake Forest at Virginia November 10 - North Carolina at NC State November 17 - (split) Maryland at Florida State North Carolina at Georgia Tech November 24 - Maryland at NC State
secfootballschedule 2008 Broadcast Schedule - PROJECTED** August 30 - Hawaii at Florida * September 6 - Southern Miss at Auburn * September 13 - UAB at Tennessee * September 20 - Alabama at Arkansas
(or Vanderbilt at Ole Miss)
September 27 - Ole Miss at Florida
(or Tennessee at Auburn or Miss State or Miss State at LSU)
October 4 - Florida at Arkansas
(or Kentucky at Alabama or Auburn at Vanderbilt or South Carolina at Ole Miss)
October 11 - Arkansas at Auburn
(or South Carolina at Kentucky or Vanderbilt at Miss State)
October 18 - LSU at South Carolina
(or Ole Miss at Alabama or Arkansas at Kentucky or Miss State at Tennessee or Vanderbilt at Georgia)
October 25 - Alabama at Tennessee
(or Kentucky at Florida or Ole Miss at Arkansas)
November 1 - Tennessee at South Carolina
(or Auburn at Ole Miss or Kentucky at Miss State)
November 8 - Florida at Vanderbilt
(or Georgia at Kentucky or Arkansas at South Carolina)
November 15 - Georgia at Auburn
(or South Carolina at Florida or Miss State at Alabama or Vanderbilt at Kentucky)
November 22 - Ole Miss at LSU
(or Tennessee at Vanderbilt or Arkansas at Miss State)
November 28 - Miss State at Ole Miss Coverage begins at 12noon ET with â€œSEC FOOTBALL TODAYâ€?. Kickoff at 12:30pm ET. * Game confirmed **Schedule subject to change based on national network game selections, the conference race, or contractual requirements.
SEC Football - 2007 Broadcast Schedule September 1 - Western Kentucky at Florida September 8 - Alabama at Vanderbilt September 15 - Mississippi State at Auburn September 22 - Florida at Ole Miss September 29 - Mississippi State at South Carolina October 6 - Vanderbilt at Auburn October 13 - Alabama at Ole Miss
October 20 - Tennessee at Alabama October 27 - Mississippi State at Kentucky November 3 - Vanderbilt at Florida November 10 - (split) Arkansas at Tennessee Alabama at Mississippi State November 17 - Kentucky at Georgia November 23 - Ole Miss at Mississippi State
2008basketballnetworks ACC Basketball • 44 conference match-ups - 35 broadcast windows including coverage of the 2008 ACC Basketball Tournament!! • The winningest conference in NCAA history! • The ACC claimed the NCAA Championship 3 of the last 7 years and 6 of the past 17 years
SEC Basketball • 47 conference match-ups - 40 broadcast windows including coverage of the 2008 SEC Basketball Tournament • Since 1995, all 12 SEC teams have appeared in the NCAA Tournament! • Back-to-Back NCAA Champions --- the Florida Gators!
Network of Champions Since 1990, the ACC & SEC have a combined total of 26 Final Four appearances & 9 National titles. That’s 60% of all National Championships in the past 15 years!!
TV Household Coverage Area Rating Comparison Raycom Sports networks have a higher average rating than the other conference’s regional networks.
0.9 Source: Nielsen ROSP 5-year average. February 2003-07
ACC Basketball SEC Basketball Big Ten BasketballBig 12 BasketballBig East Basketball
2008basketballschedules ACC Basketball - 2008 Broadcast Schedule Jan. 12 Maryland at Virginia Tech 2:00 PM (split) Georgia Tech at Miami 2:00 PM (split) Jan. 15 Wake Forest at Maryland 8:00 PM Jan. 19 Virginia Tech at Georgia Tech 2:00 PM Boston College at Virginia 8:00 PM (split) Miami at NC State 8:00 PM (split) Jan. 20 Florida State at Wake F8orest 1:00 PM Jan. 23 North Carolina at Miami 9:00 PM Jan. 26 NC State at Florida 1:30 PM Virginia Tech at Boston College 4:00 PM Jan. 27 Clemson at Miami 1:00 PM Jan. 31 NC State at Duke 9:00 PM Feb. 2 Virginia at Virginia Tech 2:00 PM (split) Boston College at Clemson 2:00 PM Feb. 3 Wake Forest at NC State 12:00 Noon Feb. 6 Duke at North Carolina 9:00 PM Feb. 9 NC State at Maryland 8:00 PM Feb. 12 North Carolina at Virginia 8:00 PM Feb. 14 Georgia Tech at Clemson 9:00 PM (split) Wake Forest at Florida State 9:00 PM (split) Feb. 16 Florida State at Maryland 3:00 PM (split) Clemson at NC State 3:00 PM (split Feb. 17 Virginia at Boston College 1:00 PM (split) Miami at Georgia Tech 1:00 PM (split) Feb. 20 Duke at Miami 9:00 PM (split) Virginia Tech at Maryland 9:00 PM (split) Feb. 23 Maryland at Miami 2:00 PM (split) Georgia Tech at Virginia Tech 2:00 PM (split) Feb. 28 Maryland at Wake Forest 8:00 PM Mar. 1 Wake Forest at Georgia Tech 2:00 PM (split) Virginia at Miami 2:00 PM (split) Mar. 4 Florida State at North Carolina 8:00 PM Mar. 8 Miami at Florida State 12:00 Noon (split) NC State at Wake Forest 12:00 Noon (split) Mar. 9 Virginia Tech at Clemson 1:30 PM ACC Basketball Tournament – Charlotte,NC Mar. 13 ACC Tournament Game 1 12:00 N ACC Tournament Game 2 2:00 PM ACC Tournament Game 3 9:00 PM Mar. 14 ACC Tournament Quarterfinals 12:00 N ACC Tournament Quarterfinals 2:00 PM ACC Tournament Quarterfinals 7:00 PM ACC Tournament Quarterfinals 9:00 PM Mar. 15 ACC Tournament Semifinals 1:30 PM ACC Tournament Semifinals 4:00 PM Mar. 16 ACC Tournament Championship 1:00 PM
SEC Basketball - 2008 Broadcast Schedule Jan. 9 Ole Miss at Tennessee 8:00 PM Jan. 12 Auburn at Florida 12:00 Noon (dh) Georgia at Mississippi State 2:00 PM Jan. 13 Alabama at Arkansas 1:30 PM Jan. 16 Florida at Ole Miss 8:00 PM Jan. 19 LSU at Vanderbilt 1:00 PM (dh) Mississippi State at Alabama 3:00 PM Jan. 23 Florida at South Carolina 8:00 PM Jan. 26 South Carolina at Kentucky 1:00 PM (dh) Auburn at Alabama 3:00 PM Jan. 27 Vanderbilt at Florida 1:00 PM Jan. 30 Mississippi State at Arkansas 8:00 PM Feb. 2 Florida at Arkansas 3:00 PM (split) LSU at Alabama Feb. 6 Kentucky at Auburn 8:00 PM Feb. 9 Alabama at Kentucky 1:00 PM Tennessee at LSU 3:00 PM (split) Georgia at Florida Feb. 13 Arkansas at Tennessee 8:00 PM LSU at Florida (split) Feb. 16 Kentucky at LSU 1:00 PM (dh) Florida at Vanderbilt 3:00 PM (split) Tennessee at Georgia Feb. 20 LSU at Arkansas 8:00 PM (split) South Carolina at Florida Feb. 23 Georgia at Vanderbilt 4:00 PM (split) Mississippi State at South Carolina Feb. 27 Ole Miss at Kentucky 8:00 PM (split) Arkansas at Alabama Mar. 1 Alabama at Ole Miss 2:00 PM (dh) Vanderbilt at Arkansas 4:00 PM Mar. 2 Georgia at LSU 2:00 PM Mar. 5 Kentucky at South Carolina 7:00 PM Tennessee at Florida 9:00 PM Mar. 8 Wild Card Doubleheader 2:00 PM (dh) Wild Card Doubleheader #2 4:00 PM Mar. 9 South Carolina at Tennessee 2:00PM SEC Basketball Tournament – Atlanta, GA Mar. 13 SEC Tournament Game 1 1:00 PM SEC Tournament Game 2 3:15 PM SEC Tournament Game 3 7:30 PM SEC Tournament Game 4 9:45 PM Mar. 14 SEC Tournament Game 5 1:00 PM SEC Tournament Game 6 3:15 PM SEC Tournament Game 7 7:30 PM SEC Tournament Game 8 9:45 PM Mar. 15 SEC Tournament Game 9 12:30 PM SEC Tournament Game 10 3:15 PM
additionalsponsorship opportunities FOOTBALL SATURDAYS IN THE SOUTH summer series Our Six (6) episode summer series highlights the players, coaches, traditions, and legends that make college football in the south so special. Airs late July - August, leading up to the start of the 2008 college football season... the perfect primer before the teams kick it off. ACC Football Today -- SEC Football Today pregame shows Kicks off 30-minutes prior to that day’s “Game of the Week”, LIVE from the stadium! Complete coverage of the day’s conference action. Including special features, exclusive interviews, and expert analysis ACC Championship Saturday -SEC Championship Saturday championship kickoff shows
LIVE, on location from the site of the 2008 Championship games! • SEC - Georgia Dome in Atlanta • ACC - Alltel Stadium in Jacksonville An hour long recap of the conference season and complete preview of the day’s BIG game! Preview Specials preseason An hour long look at the season to come. • Football - Airs late August - just before the first kickoff • Basketball - Airs late December/early January - before the start of conference action Meineke Car Care Bowl post season football - onsite •ACC vs. Big East •Average attendance of over 60,000 •Bank of America Stadium - Charlotte, NC
Up Close and Personal Now in it’s 5 year, Football Saturdays in the South features exclusive, candid interviews and stories on some of the most recognized names if college sports including Florida State coach, Bobby Bowden.
marketingandhospitality ONLINE Customized sponsorship elements and promotions including: web banners, email “blasts”, online games/contest, online content sponsorships (blogs, fan polls, etc.), and exclusive video • RaycomSports.com - The online home for Raycom Sports. Providing fans with exclusive online features and content including video, analysis, contests, and broadcast info. • theACC.com - the official website of the Atlantic Coast Conference • ACCSelect.com - broadband network streaming live and on-demand video of ACC events. HOSPITALITY • Game/Event Tickets • Sideline Passes • Pregame Receptions • Championship Events IN-GAME BRANDING & INTEGRATION • Entitlement • Clock/Scorebox & Scoreboard • Custom Features (ex. “Play of the Game”) • A/V Billboards • Sideline Interviews • Promotional mentions
Get in the Game Raycom Sports offers sponsors the opportunity to go beyond the 30-second spot and associate their brand with the conference, teams, schools, alumni, and their fans...
Overview of Raycom Sports 2008 sponsorship opportunities