2025 Annual Report for Muskego Area Chamber of Commerce

2025 ANNUAL REPORT Muskego Area Chamber of Commerce

PO Box 234, Muskego WI 53150 414-422-1155 www.muskego.org

From the Executive Director Muskego Area Chamber of Commerce continues to be a fabulous organization. Its members engage, participate, volunteer, and invest into our mission of supporting and promoting business across the Muskego, Big Bend, Town of Norway, and Wind Lake communities.

Thank you to every business member, staff member, and sponsor for donating time, effort, and resources.

This report provides a glimpse of us: networking, doing business, and having fun together as we work to make our community a prosperous, vibrant place to live, work, and play.

Here’s to another amazing year in 2026!

Krisann Durnford

Meet Your Chamber Mission: Creating prosperity and a vibrant community.

Vision: Making our lake community a destination for work, home, and play.

Established as a 501c(6) organization in 1964 Hired a Full-time Executive Director and Leased Office Space at City Hall in 1990s Moved Office to Janesville Rd (near Post Office) in 2005 Moved Office to Current Location in 2018 Updated Branding/Logos Three Times (1995, 2005, 2011) Guided by Four Executive Directors during Past 30 Years Governed by thirteen Board of Directors Funded by Membership Dues, Sponsorships, & Donations Actively Supports 250+ Business Members in Muskego, Big Bend, Town of Norway, and Wind Lake Organized the popular Jammin’ event since 2010 Partnered with Muskego-Norway School District on Workforce Development for Past 25 Years 25+ Members Currently Participating in: Ambassador Team (began 2000s) Economic Development (began 1990s) Education & Mentoring (began 1990s) Events Committee (began 1990s) Small Business Council (began 2022) Women’s Business Connections (began 2012)

DIAMOND

PLATINUM

2026 Partner Sponsors

In 2025, the partner sponsors invested $43,000 into Chamber programs.

GOLD

SILVER

BRONZE

Johnson-Caylor Team

COPPER

Membership Demographics A. 1-4 Emp 33.7% (85) B. 5-9 Emp 11.9% (30) C. 10-19 Emp 7.1% (18) D. 20-49 Emp 7.9% (20) E. 50-99 Emp 1.1% (3) F. 100+ Emp 3.2% (8) G. Gov & Schools 1.1% (3) H. Home/ Seasonal 5.2% (13) I. Nonprofits 10.7% (27) J. Other 9.2% (23) J. Courtesy 8.9% (22)

# of Business Size/Type among 252 Members as of December 31, 2025

Membership Dues A. 1-4 Emp (35.4%) B. 5-9 Emp (16.7%) C. 10-19 Emp (11.3%) D. 20-49 Emp (14.2%) E. 50-99 Emp (2.5%) F. 100+ Emp (7.5%) G. Gov & Schools (1.5%) H. Home/ Seasonal (2.8%) I. Nonprofits (5.9%) J. Other (2.2%) J. Courtesy (0%)

Membership Dues by Business Size/Types in 2025

&

Fo od ,

Bu Co si nst ne ru Be ss ct ve Se ion ra rv g E Lo e, du ice dg H & R ca s ea in t g, lth ecr ion ea M Tra & tio an n W s n N ufa por Sen elln on ct t e i pr ur ati or L ss ofi in on iv ts g & , & ing ,C D T Pr ivi ist rav of c, rib el es & ut C si i on hu on Re al rch ta il Ser es & v Sh ice op s pi ng

Bu ild er s

Industry Representation

40

20 11 13 4

Membership according to Industry in 2025

80 79

60

40 32

18 16 16 21

7

0

Statistics as of December 31, 2025

Membership Stats Active Members ↓ 5%

253 266

2025 2024

51 53 (500 potentials in 2025) 12 New Members ↓ 72% 43 25 Cancelled Members ↑ 32% 33 9 Closed or Moved 5 Economic Hardship 2 2 81 % of New Member Retention 83

22

Monthly Average of Visitors (Members) 6

Monthly Average of Visitors (Non Members) Certificate of Origin Signatures

11 13

Notarized Documents Provided 0

2025 2024

27

9

New Resident Welcome Packets Distributed

25 0 30

15 0 20 0

10 0

50

0

% of Saturation

29

37 41 36

10 20 30 40 50

Communication & Promotions Stats 195 App 75% Apple 1,588 Downloads Active Users 25% Android 2,098 Users 6,496 Page Views Sessions

75,917 Google Views

3,500 to 3,000 4,000 Jammin’ Community Brochures Guides

Spring and Autumn Valpak in 53150

2025 County Resource Guide

Monthly Business Spotlights

Small Business Season 200 Posts

Holiday Shopping Guide 58 Ads

Summer Events Guide 51 Ads

LinkedIn Facebook Instagram X.Com 229 Follows 7,932 Follow 485 Follows 732 Follows 637,966 View 14,830 Views 2, 314 134,011 Reach 14,884 Reach Impressions Mem Page 216,261 Hits 516,083 Search

2,903 Clicks

Directory Hits 245,041

Page Views Banner Ads 3,958 Hot Deal

1,113,161 Displays

5,489 Jobs

597 Clicks

17,887 Events

Statistics as of December 31, 2025

Chamber Event Attendance 300

264

250 200

206 176

150 100

65

59

86

of th e St at e 2025 Jammin' in the Park 2024 Jammin' in the Park

2024 2023 2022

G ol fO ut in g

2024 2023 2022 2024 2023 2022

Ja m m in 'V en do rs

2024 2023 2022

Ci ty

0

63

80

G al a

50

76

105 107 100

5 7 17

2023 Jammin' on Janesville 0 5 10 Jammin’ Attendance (In Thousands)

15

20

Statistics as of December 31, 2025

Networking Attendance 40

40

38

30

33

20

19

17

16

21 18 12 12

10

14 14

9

7 4

2

9

6

W BC

Bu si ne ss

Af te N rH et w ou or rs ki ng Lu nc Ri he bb s on Cu tt in gs Ro un dt St ab ud le en s tM en to rin g

0 2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023 2025 2024 2023

Average Monthly Attendance at Member Events

Chamber Networking & Fun Photo Credit: Joyce Paisley Photography

2025 Accomplishments The Muskego Chamber completed the majority of its 2021-2025 Strategic Plan by mid-2025 with the exception of the final segments in an updated Policy Manual.

We expect the Policy Manual project to be complete by second quarter, 2026.

We are happy to announce these accomplishments: Business Promotion & Focus on Business Continued member activities and marketing strategies that promoted Shop Local marketing through online, social media, and app opportunities.

Held three Chamber Member Roundtables to discuss and educate on 2025 trending, relevant business topics.

Economic Development Actively explored economic development opportunities in our community.

Member Engagement Continued promoting members with Business Spotlights, digital marketing promotions for summer and holiday events, and online member benefits.

Encouraged engagement through events, recruitment, and retention.

Chamber Longevity & Financials Completed and approved a revision of the Chamber’s Bylaws.

Researched, reviewed, and approved three segments for a newly adopted Chamber policy manual.

Began compiling and cross referencing the three policy segments.

Began discussion and created a draft for the Chamber Longevity segment in the policy manual.

Identified and compiled information for a Standard Operating Procedures and Employee Handbook.

Researched and implement best practices to address Chamber budget constraints and investment opportunities.

The Board of Directors spent a day engaging in Strategic Planning for 20262027. This plan is now being implemented.

Workforce Development Continued leveraging Chamber and partnerships to promote local employment opportunities.

2025 Board of Directors Photo Credit: Joyce Paisley Photography

From L to R: President Megan Barwick (Max A Sass & Sons Funeral) Vice President Joseph Kreuser (CAM Tech, Inc) Past President Shelly Wohler (Pointer Financial Group)

From L to R: Treasurer Stephen Shelly (Brew City Accounting) Keith Hammitt (K & V Property Management) my Helminski (Pawsitively Canine Rehabilitation & Midwest Orthopedic Specialty Hospital)

From L to R: Eric Huckstorf (DJ’s Lawn Sprinklers & Greenfield Plumbing) Bonnie Johnson (REMAX Lakeside) Don Reidy (Don Reidy Estate Services)

From L to R: Beth Schmitt (The Wellness Company - Melalueca) Rob Schopf (Indian Motorcycle of Metro Milwaukee) Dave Stevens (Inpro)

From L to R: Pastor Nathan Strobel (St. Paul’s Church & School) Gary Boisits (Honorary Member & Legal Counsel) Krisann Durnford (Executive Director)

Best Wishes to our Chamber Business Members for a Healthy & Prosperous 2026!