recently shown that the energy needed to power streaming music platforms has contributed to the significant increase in greenhouse gases emissions – today the amount of gases generated by the streaming platforms stands between 200 and 350 million kilograms. Nevertheless, the objective isn’t to go to war against the streaming industry: as the author of the study, Kyle Devine, said to Rolling Stone, the study is just “a transparency and accountability exercise”. An important one though, as it could be used to pressurise the big streaming companies into taking their sustainability policies a step further. As we said, 50 years have elapsed since Neil Young’s pro-environment anthem and today, singing “look at Mother Nature on the run” is more relevant than ever. Time is running out.
We must act faster in combating climate change, and the music industry can and must be in the frontline of this fight – as the Music Declares Emergency’s motto clearly says, “no music on a dead planet”. / Translation by Saoussen Khalifa