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IMPACT REPORT

A PROGRAM OF MUSICAL BRIDGES AROUND THE WORLD


mission In the spirit of piano artistry, The Gurwitz presents public competition to discover the next generation of top young pianists from around the world while bridging the art of classical piano with World Music that celebrates cultural diversity.

vision Cultural accessibility, growth and interconnectedness throughout the realm of classical piano competition; expanding the viewpoint of the performer, jury, and audience beyond the traditional mindset, and building well-rounded talent that reflects the ever-changing cultural texture of our evolving planet.

values excellence

•

equity

•

inspiration


contents 4

Executive Summary

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By the Numbers

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Contestants’ Welcome Reception

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All-Star Judges’ Showcase

10 Round I 12 Round II 14 Community Engagement 15 Feature Concert | Hiromi 16 Round III 18 Round IV 20 The Gurwitz Awards Brunch 24 Acknowledgements 35 Marketing Report

The Gurwitz 2020 is run, managed and produced by Musical Bridges Around the World. Each competition year, The Gurwitz will occur as part of MBAW’s International Music Festival and will be open to the public.

Front Cover Photo by Greg Harrison. Award by Garcia Art Glass.


letter of gratitude from artistic director elena portnaya, dma

with great enthusiasm, musical bridges around the world brought the gurwitz 2020 to the heart of texas. We were honored to have the torch passed on to us after 32 years of the San Antonio International Piano Competition. A tremendous undertaking, our team reimagined the competition and took it to new heights! We are grateful to those who came before us, including Ruth Jean Gurwitz, the competition’s namesake, and countless others who have contributed to its growth over the years. We are indebted to those who have continued their support and guided us into the 2020 competition: Anne Johnson, Bryan Helbert, Lynne Noriskin, and Deborah Moore. The Board of Directors of Musical Bridges Around the World, under the leadership of Chairman Eric Miller, M.D,. is a tremendous group of visionaries committed to making San Antonio an international cultural destination. I thank Dr. Miller, Gurwitz Chair Susan C. Franklin, Honorary Chair David Robinson and their committee, as well as our leadership and all the tireless volunteers for their support in making The Gurwitz 2020 a great success! 76 pianists from 21 nations ages 18 to 32 applied to take part in our piano Olympiad. Twelve contestants were selected to compete live from 27 January - 1 February 2020, representing: Canada, China, Italy, Russia, South Korea and Ukraine. The Gurwitz sponsored contestant airfare and U.S. visas, and provided each contestant with amazing host families, who became the most gracious supporters and cheerleaders of these young musicians. We are grateful to these world-class pianists and contestants who worked so hard and made this unprecedented celebration of the art of piano possible in Bexar County. We want to express our sincere appreciation to Kawai for being the official piano sponsor of the competition and sharing the expertise of their tuner and live support of Kawai America President Seijiro Imamura. The in-kind monetary prize underwriters, contestant, event and jury sponsors, and all the donors you will see in the coming pages were invaluable partners without which this landmark event would not have come to fruition. A special thanks to members of the Silk Road Ensemble, Syrian clarinetist Kinan Azmeh and American percussionist John Hadfield. These one-of-a-kind musicians shared their incredibly versatile artistry during the World Music Round, performing a newly commissioned work by San Antonio composer Ethan Wickman, Murmurs from the Exile, alongside our three finalists. Enormous gratitude is due to our dedicated panel of judges, world-class concert pianists Olga Kern, Yaron Kohlberg, Boris Slutsky, and Carolyn True and violinist Afa Dworkin. To Chairman of the Jury Maestro Sebastian Lang-Lessing, who conducted our city’s pride - the San Antonio Symphony - in the Round IV Grand Finale: you have made this an unforgettable experience for the performers and our audience. We also want to give a final thanks to our beloved San Antonio Symphony for their partnership. The Gurwitz International Piano Competition, like the Olympics, takes place each quadrennium. We look forward to seeing you at the 2024 competition!

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the gurwitz 2020 at a glance TUESDAY 17 DECEMBER RECEPTION WITH HONORARY CHAIR DAVID ROBINSON

SATURDAY 25 JANUARY CONTESTANTS’ WELCOME RECEPTION

12 Contestants from 6 Nations Canada • China • Italy • Russia • South Korea • Ukraine SUNDAY 26 JANUARY ALL-STAR JUDGES’ SHOWCASE

MONDAY 27 JANUARY ROUND I DAY 1

Alexander Malikov (CAN) • Alexey Sychev (RUS) • Joon Yoon (KOR) Jiale Li (CHN) • Nikita Lukinov (RUS) • Anna Grot (RUS) TUESDAY 28 JANUARY ROUND I DAY 2

Anna Gershtein (RUS) • Yedam Kim (KOR) • Artem Kuznetsov (RUS)* Jongyun Kim (KOR) • Maria Narodytska (UKR) • Leonardo Colafelice (ITL) *Winner of the Junior Jury Award WEDNESDAY 29 JANUARY ROUND II

Alexey Sychev • Joon Yoon • Jiale Li Yedam Kim • Jongyun Kim* • Leonardo Colafelice *Winner of the Best Performance of a Spanish or Latin Work THURSDAY 30 JANUARY FEATURE CONCERT | HIROMI

FRIDAY 31 JANUARY ROUND III | WORLD MUSIC WITH MEMBERS OF SILK ROAD ENSEMBLE

Jiale Li • Yedam Kim • Leonardo Colafelice* *Winner of the Audience Favorite Award SATURDAY 1 FEBRUARY ROUND IV | GRAND FINALE WITH SAN ANTONIO SYMPHONY

Gold Medalist Jiale Li • Silver Medalist Yedam Kim Bronze Medalist Leonardo Colafelice SUNDAY 2 FEBRUARY AWARDS BRUNCH AT ST. ANTHONY HOTEL

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the gurwitz 2020 reception with honorary chair david robinson tuesday 17 december 2019

David Robinson with members of The Gurwitz Committee

Thanks to Cassandra Carr for her hospitality

MUSIC HAS BEEN AN INCREDIBLY IMPORTANT

Gurwitz Youth Ambassador Chloe Castillo performs.

part of my family’s life and I’m honored to support San Antonio’s musical community in this effort.” david robinson the gurwitz 2020 honorary chairman 10-time nba all-star and 2-time olympic gold medalist

Left to right: David Robinson, Leland Stone, & MBAW Board Member Waheeda Kara

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the gurwitz 2020 contestants’ welcome reception saturday 25 january 2020

Contestants, host families, staff and guests met for a warm introduction and welcome to the city of San Antonio and the drawing of performance order, complemented with wine, bites and music!

Contestant Alexey Sychev drawing lots for competition order.

Left to right: Contestant Anna Gershtein, Artistic Director Elena Portnaya, & Gurwitz Youth Ambassador Chloe Castillo

Left to right: Jonathan Gurwitz, Rachel Gurwitz, MBAW CEO Anya Grokhovski, & Carol Karotkin

thank you to hosts margaret and bill kanyusik!

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the gurwitz 2020 all-star judges’ showcase sunday 26 january 2020

Judge & Van Cliburn Gold Medalist Olga Kern takes a bow. Honorary Chairman David Robinson officially opens The Gurwitz 2020.

Our esteemed judges and guest artists kicked off The Gurwitz 2020, performing at the historic Pearl Stable.

Silk Road Ensemble clarinetist Kinan Azmeh and percussionist John Hadfield joined by San Antonio Symphony bassist Zlatan Redzic.

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the gurwitz 2020 sponsors

jury thank you to our sponsors sebastian lang-lessing Chairman of the Jury

w. elisa chan - unintech consulting engineering, inc. Dr. Alice Viroslav and Judge Yaron Kohlberg

olga kern Juror

venue sponsored by

the steves family

yaron kohlberg Juror

drs. alice and sergio viroslav

afa dworkin Juror

the embassy of the republic of azerbaijan

boris slutsky Juror

anne johnson

carolyn true Juror

cassandra carr

Judge and Sphinx Organization President Afa Dworkin talks live on Trinity University’s KRTU 91.7FM about The Gurwitz, equity, and the arts.

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the gurwitz 2020 round i monday & tuesday 27-28 january

THE ENERGY IS AMAZING.

The talent is unparalleled. Musical Bridges has taken The Gurwitz and raised the bar so much higher. And the

Artem Kuznetsov (RUS), Winner of the Junior Jury Award

contestants are responding beautifully.� anna catherine armstrong, md member of the gurwitz group

Suhail Arastu serves as Master of Ceremonies.

Award designed by Garcia Art Glass

Anna Grot (RUS)

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the gurwitz 2020 sponsors

Chairman of the Jury Sebastian Lang-Lessing announces results of Round I.

immense gratitude to trinity university department of music for hosting the first two rounds of the competition!

round i

junior jury award

Sponsored by

Sponsored by

Dr. Yurii and Mrs. Elena Borshch

Judy Gorrell & Virginia Kane

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the gurwitz 2020 round ii monday & tuesday 27-28 january

Musical Bridges’ Emily Estill and Sean Kithas checking in Round II attendees.

Semifinalist Yedam Kim (KOR)

THIS HAS BEEN A WONDERFUL EXPERIENCE having

The Gurwitz in San Antonio, bringing the world stage to our own home.” debbie racca-sittre

director, city of san antonio department of arts & culture

Semifinalist Leonardo Colafelice (ITL) bows to a standing ovation!

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the gurwitz 2020 sponsors

venue sponsored by

Semifinalist Jongyun Kim (KOR) receives Best Performance of a Latin Piece by sponsor Epitacio Resendez.

round ii I AM HONORING MY

Sponsored by

MOTHER by underwriting

muriel f. siebert foundation

this Award for Best Performance of a Latin Piece. She would be incredibly proud of all that the competition has become today!�

best performance of a latin piece Sponsored by

epitacio resendez

epitacio resendez

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the gurwitz 2020 community engagement wednesday 29 january Over the course of competition week, our

Guest Artist from Silk Road Ensemble John

esteemed Gurwitz jury shared their talent,

Hadfield presented percussion masterclass-

expertise and knowledge with music stu-

es at UTSA and Northwest Vista College and

dents, local universities, colleges, schools,

Kids to Concerts (MBAW’s educational engage-

and the arts community in San Antonio.

ment program):

Afa Dworkin spoke to arts administrators

u

Riverside Elementary

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Young Women’s Leadership Academy

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Rhodes Elementary

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Woodlawn Hills

u

Huppertz Elementary

u

Carson Elementary

u

School of Science and Technology-

and local leaders on strategies for diversity in arts programming at The Carver Community Cultural Center, organized by the City of San Antonio Department of Arts and Culture. The following jurors presented piano masterclasses: u

Olga Kern University of Texas at San Antonio

u

u

Yaron Kohlberg

San Antonio

MACSA - Musical Arts Center of San Antonio

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Colonial Hills Elementary

Boris Slutsky

u

Euclid School: The Advanced

Trinity University u

Learning Academy

Carolyn True u

Alamo Music Center

Fisher Elementary

Judge Olga Kern works with Gurwitz Junior Juror Ellen Foreman in UTSA Recital Hall.

Judge Yaron Kohlberg with MACSA students.

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the gurwitz 2020 feature concert | hiromi uehara thursday 30 january

OUTSTANDING!

Hiromi was brilliant!” sheryl sculley

gurwitz committee former san antonio city manager

PHENOMENAL, JUST PHENOMENAL! I’ve never

seen anything like it.” maestro sebastian lang-lessing gurwitz jury chair artistic director & conductor, san antonio symphony

Rousing applause for Hiromi at the Charline McCombs Empire Theatre

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the gurwitz 2020 round iii | world music friday 31 january

A TRIBUTE IN MEMORY OF

CHARLINE McCOMBS ARTS PATRON & PHILANTHROPIST

Bexar County Judge Nelson Wolff & Gurwitz Committee Member First Lady Tracy Wolff pay tribute to the late Charline McCombs.

Charline McCombs (1928-2019)

Musical Bridges has

Kinan Azmeh, finalist Leonardo Colafelice (ITL), and John Hadfield perform world premiere Murmurs from the Exile by San Antonio composer Ethan Wickman.

always been an international organization, but with The Gurwitz, WE HAVE NOW - AS CITY ATTAINED GLOBAL NOTORIETY

for this

classical art form.� shahrzad dowlatshahi

chief diplomat, city of san antonio Finalist Jiale Li (CHN)

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the gurwitz 2020 sponsors

kinan azmeh & john hadfield guest artists Sponsored by

fa winsborough

murmurs from the exile commissioned work by composer ethan wickman Sponsored by

muriel f. siebert foundation June Tanner Jaffee Honoring Beverly Tanner Widder

audience favorite award Sponsored by

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the gurwitz 2020 round iv | grand finale with san antonio symphony saturday 1 february

Maestro Sebastian Lang-Lessing, Silver Medalist Yedam Kim from Korea, and the San Antonio Symphony receive standing ovation.

Leonardo Colafelice from Italy wins Bronze with his performance of Prokofiev’s Piano Concerto No. 3.

Li’s account of Rachmaninoff’s Piano Concerto No. 2 evinced limitless technical chops, SENSITIVELY SCULPTED PHRASING, and power by

the megaton yet in the slow movement he could spin the merest wisps of gossamer poetry.” mike greenberg

classical voice north america Jiale Li from China takes Gold!

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the gurwitz 2020 sponsors

finalists’ concert attire Sponsored by

Gold Medal Sponsors Dr. Eric Miller and Susan Franklin with competition winner Jiale Li.

gold medal

Silver Medal Sponsor Ken Thompson of MACSA Musical Arts Center of San Antonio.

silver medal

bronze medal virginia kane

Bronze Medalist Leonardo Colafelice thanks sponsor Virginia Kane.

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the gurwitz 2020 awards brunch sunday 2 february

Patrons and sponsors mingled with contestants as competition winners showcased their talent on a gilded Louis XVstyle Steinway in the Peacock Lounge of the St. Anthony Hotel. Pictured left to right: Gold Medalist Jiale Li (CHN), Silver Medalist Yedam Kim (KOR), Bronze Medalist Leonardo Colafelice (ITL)

Gold Medalist Jiale Li (CHN)

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the gurwitz 2020 committees

the gurwitz committee

logistics & planning committee

DAVID ROBINSON Honorary Chairman BRYAN HELBERT

SUSAN C. FRANKLIN Chair

ANNE JOHNSON

DEBBIE MONTFORD SUZAN LAMBILLOTTE

MARGARET KELLEY, MD SHERYL SCULLEY

DEBORAH MOORE

TRACY WOLFF LYNNE NORISKIN

JANE MACON SONYA MEDINA WILLIAMS

Left to right: Dr. Margaret Kelley, Dr. Awilda Ramos, Waheeda Kara, Susan C. Franklin, Leonardo Colafelice, Jiale Li, Yedam Kim, Dr. Eric Miller, Sheryl Sculley, Bryan Helbert, Adriana Flores

Left to right: Bryan Helbert, Lynne Noriskin, Elena Portnaya, Anya Grokhovski, Anne Johnson, Deborah Moore, and San Antonio International Piano Competition founder Dr. Richard Ferguson.

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the gurwitz 2020 classical voice north america 6 February 2020

RENAMED, RETUNED COMPETITION RISES IN KEYBOARD WORLD By Mike Greenberg

SAN ANTONIO — A new name, a new outlook, and a new sheriff have brought distinctive character and a boost in stature to the other major piano competition in Texas. Its inaugural run under the new dispensation concluded on Feb. 1. Born in 1984, the San Antonio International Piano Competition had been strictly a solo contest that, in early years, was of more regional than international interest. But it grew steadily in prize money and in the caliber of its contestants. Following the 2016 edition, the competition’s board sought a merger partner and settled on Musical Bridges Around the World, which had been founded in 1998 by a Russian emigré pianist, Anya Grokhovski. Musical Bridges had started out producing classical concerts, often featuring other Russian emigré musicians, in the historic San Fernando Cathedral, but its program expanded into jazz, world music and dance, and programs for kids and seniors, all underwritten by donations and offered to the public without charge. Professional staff, budget, and capability grew accordingly. Adding a piano competition to its menu would be something of a stretch, but not an impossible one. The results exceeded all reasonable expectations. Under the Musical Bridges umbrella, with Grokhovski running the show, the competition experienced a wholesale transformation. First, the event was renamed the Gurwitz International Piano Competition to honor the memory of Ruth Jean Gurwitz, a former president of the competition, a stalwart supporter of classical music in San Antonio, and, by reliable report, an excellent classical and jazz pianist. The competition moved from a triennial to a quadrennial schedule, increased the medalists’ purse from $30,000 in 2016 to $50,000, and added chamber music and concerto rounds for the finalists. The previous organization had commissioned a solo work for each competition from 1991 on — Joan Tower, Paul Moravec, and Matthew Mason were the most recent composers. The Gurwitz went a step further, commissioning a work for the unusual combination of piano, clarinet, and percussion. A stunning development was The Gurwitz’s admittance to the World Federation of International Music Competitions. Only five other U.S. competitions are members, and only two of those are piano competitions — the Cleveland and Fort Worth’s Van Cliburn. (Grokhovski said the Van Cliburn staff had been most helpful with advice and guidance through practical complexities, such as dealing with the tax laws in the competitors’ home countries.) The inaugural Gurwitz Competition attracted 76 applicants from 21 countries. Twelve were chosen to perform — five from Russia, three from South Korea, and one each from Canada, China, Italy, and Ukraine. For the first time, none of the competitors was an American. (One American made the cut but withdrew.) Grokhovski’s world-music interests were reflected in two distinctive elements of the 2020 competition. For the semifinal round, at Trinity University, the six musicians were required to include a piece from their home countries. The Russian and Italian offered familiar Prokofiev and Scarlatti, respectively,

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but the rest — all three South Koreans and the Chinese — played fascinating modernist works that deserve wider hearing in the West. The composers were the Chinese Yiqiang Sun and the Koreans Il Hoon Son, Dahei Boo, and Isang Yun. As in previous competitions, semifinalists also had to play a Latin American or Spanish work. Korea’s Jongyun Kim, who did not advance to the final round, was awarded the $5,000 prize for the best performance in that category. The venue for the third round was the gilt-edged Charline McCombs Empire Theater, dating from 1913. Each of the three finalists played a solo work and then joined clarinetist Kinan Azmeh and percussionist John Hadfield — members of Yo-Yo Ma’s Silkroad Ensemble — in the commissioned work by San Antonio composer Ethan Wickman. Titled Murmurs from the Exile, this lovely piece evokes both the musical atmosphere of the Middle East and the forced migrations that are the region’s present lot. All three players are required to improvise a cadenza, with harmonic guidance from the composer. For Azmeh and Hadfield, improvisation is old (but stylish) hat; for classical pianists and competitions, not so much. Maybe it should be. The Tobin Center for the Performing Arts was the venue for the concerto round, anchored by the San Antonio Symphony under music director Sebastian Lang-Lessing. The gold medal ($25,000) went to China’s Jiale Li, a native of Huludao in Liaoning Province. He is currently pursuing a doctorate at Eastman. Li’s account of Rachmaninoff’s Piano Concerto No. 2 evinced limitless technical chops, sensitively sculpted phrasing, and power by the megaton — yet in the slow movement he could spin the merest wisps of gossamer poetry. Among the three finalists, Li produced the longest and most elaborate cadenza in Murmurs from the Exile. Li chose to play a Shigeru Kawai in all three rounds. In the Rachmaninoff concerto, that instrument translated Li’s most extreme displays of muscle into gushers of rich, burnished sound. In earlier rounds, however, the same instrument responded with less grace to his hyper-aggressive performances of Liszt’s B-minor sonata and Ginastera’s Sonata No. 1. Korea’s Yedam Kim took silver ($15,000). She brought maturity and intelligence — and no small share of brilliance — to Beethoven’s Piano Concerto No. 5. In the second round, her traversal of Ravel’s La valse was remarkable for its freedom and a clear narrative line. Her cadenza in the commissioned work was the most succinct of the three. Kim’s most striking trait was a velvet touch that yielded a consistently beautiful tone on both a Steinway (in the concerto) and a Shigeru Kawai (in earlier rounds). Kim has been living in France since 2002. From Italy, Leonardo Colafelice took bronze ($10,000). In Prokofiev’s Piano Concerto No. 3, Colafelice frequently pushed the tempo, causing lapses in coordination with the orchestra. But his solo work in the second round was elegant, colorful, and crisp, most memorably in Stravinsky’s Three Movements from Petrouchka. At the end of the third-round concert, a vote via smart phones gave Colafelice the Audience Favorite Award ($5,000). Colafelice played a Steinway in all three rounds. He teaches at the F. Torrefranca Conservatory in Vibo Valentia, Italy. The Gurwitz can’t yet match the perks that Cleveland and Van Cliburn medalists receive and that might be more valuable than cash. The Cleveland gives its first-prize winner a New York recital debut and three years of management services in addition to $75,000. The Van Cliburn offers three years of management services and a recording deal to all three medalists. Grokhovski still has work to do. Meanwhile, San Antonio offers one perk that can’t be duplicated: On behalf of the mayor and city council, all of the Gurwitz competitors were given certificates officially appointing them Emisarios de las Musas — Emissaries of the Muses.

Mike Greenberg is an independent critic and photographer living in San Antonio, Texas. He is the author of The Poetics of Cities (Ohio State University Press, 1995). He was a Knight Fellow at Stanford University in 1986-87. He served as managing editor of Chicago Magazine and was a critic and columnist for a daily newspaper for 28 years.

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the gurwitz 2020 contestant sponsors & host families

ALEXANDER MALIKOV

ALEXEY SYCHEV

sponsored by Dr. Leopoldo Zorrilla

sponsored by Michelle Reese

hosted by Dr. Leopoldo Zorrilla

NIKITA LUKINOV

sponsored by Arseni Grokhovski & Flor Beckman hosted by Lynn & Larry Amos

ARTEM KUZNETSOV

sponsored by Fa Winsborough hosted by Sandy Nguyen & Richard Rybacki

hosted by Dr. & Mrs. Charles T. Goodhue

JOON YOON

JIALE LI

sponsored by Luis A. Ramos & Rafael A. Ramos

sponsored by Drs. Luis & Awilda Ramos

hosted by Dr. Jeff Glass with the support of Gini Garcia

hosted by Dr. April & Mr. Eric Brahinsky

ANNA GERSHTEIN

YEDAM KIM

sponsored by Samantha Price Fischer & Vernon Haney

sponsored by Paul Martin | Martin Capital Advisors

hosted by Debbie & Richard Castillo

hosted by Drs. Luis & Awilda Ramos

JONGYUN KIM

MARIA NARODYTSKA

LEONARDO COLAFELICE

sponsored by WestEast Design Group

sponsored by Victoria Seplarsky & Leonid Bogdanov

sponsored by Drs. Robert Michaelson & Anya Grokhovski

hosted by Anne & Bruce Johnson

hosted by

hosted by Dr. David & Mrs. Elizabeth Friedman

ANNA GROT

sponsored by Donna & Ted Welsh hosted by Drs. Kevin Hall & Josefine Heim-Hall

Dr. Joaquin & Mrs. Sheila Mira Emilia & William Westney

Contestants listed in order of performance

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the gurwitz 2020 official sponsors

Jiale Li (CHN) elected to play a Shigeru Kawai SK-EX Concert Grand for his Gold Medal winning performance!

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the gurwitz 2020 sponsors

ARTHUR, JONATHAN, & RACHEL GURWITZ

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the gurwitz 2020 sponsors

CAROL LEE KLOSE & CAROLYN A, SEALE In Memory of Ruth Jean Gurwitz

MRS. VIRGINIA KANE

DRS. JAN PUCKETT & JOHN RICHARDSON

JOAN & HERB KELLEHER FOUNDATION

THE PLUM FOUNDATION MURIEL F. SIEBERT FOUNDATION

LUMINOUS COUNSELING CENTER

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the gurwitz 2020 sponsors MR. EPITACIO RESENDEZ

ANNE & BRUCE JOHNSON

MARGO SPITZ MARBUT

W. ELISA CHAN UNINTECH CONSULTING ENGINEERS, INC.

DRS. SHEILA SWARTZMAN & KENNETH BROWN

DRS. ALICE & SERGIO VIROSLAV

THE PLOURDE FAMILY

SAMANTHA PRICE FISCHER & VERNON HANEY

ARSENI GROKHOVSKI & FLOR BECKMAN

STEVES FAMILY

DRS. ROBERT MICHAELSON & ANYA GROKHOVSKI

DRS. LUIS & AWILDA RAMOS

DR. LEOPOLDO ZORRILLA

LUIS A. RAMOS & RAFAEL A. RAMOS

MICHELLE K. REESE

DONNA & TED WELSH

JOHN L. SANTIKOS FOUNDATION

VICTORIA SEPLARSKY & LEONID BOGDANOV

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the gurwitz 2020 acknowledgements and recognition The Gurwitz 2020 International Piano Competition is a collaborative effort of artists, many dedicated volunteers, and Musical Bridges Around the World staff. We gratefully acknowledge the following individuals and organizations for their contributions to the success of The Gurwitz 2020! MUSICAL BRIDGES AROUND THE WORLD OPERATIONAL SPONSORS

The Plum Foundation Debbie and John Montford Precision Spine and Pain Management Dr. Yurii and Mrs. Elena Borshch Raba Kistner Muriel F. Siebert Foundation June Tanner Jaffee Honoring Beverly Tanner Widder Valero Energy Foundation Fa Winsborough

Brown Foundation City of San Antonio Kronkosky Charitable Foundation Texas Commission on the Arts

We express our gratitude to Arthur, Jonathan, and Rachel Gurwitz for their generous support of the 2020 competition.

$5,000 - $9,999

$50,000 +

Drs. Sheila Swartzman and Kenneth Bloom W. Elisa Chan | Unintech Consulting Engineers, Inc. Enterprise Holdings Foundation Frost Bank Anne and Bruce Johnson Minnie Stevens Piper Foundation Mr. Epitacio Resendez Steves Family Drs. Alice and Sergio Viroslav

Arthur, Jonathan, and Rachel Gurwitz Bexar County City of San Antonio Department of Arts and Culture International Relations Office

$20,000 - $49,999 Charles Butt Foundation SWBC Foundation

$10,000 - $19,999

$2,500 - $4,999

Avanzar Interior Technologies Carol Lee Klose and Carolyn A. Seale In memory of Ruth Jean Gurwitz Cassandra Carr Central Texas Pain Center Drs. Eric and Michelle Miller Franklin Park Susan and Aubra Franklin Drs. Jan Puckett and John Richardson Mrs. Virginia Kane Joan and Herb Kelleher Foundation MACSA – Musical Arts Center of San Antonio, Inc. Mr. Ken Thompson

Drs. Robert Michaelson and Anya Grokhovski Arpeggio Music Academy, LLC, Judy Gorrell, and Mrs. Virginia Kane Arseni Grokhovski and Flor Beckman The Japan Foundation Samantha Price Fischer and Vernon Haney Margo Spitz Marbut Paul Martin | Martin Capital Advisors The Plourde Family Drs. Luis and Awilda Ramos Luis A. Ramos and Rafael A. Ramos Michelle K Reese

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the gurwitz 2020 acknowledgements and recognition John L. Santikos Charitable Foundation A gift designated by Darryl Byrd from the John L. Santikos Charitable Foundation, a supporting organization of the San Antonio Area Foundation Victoria Seplarsky and Leonid Bogdanov Texas Commission on the Arts Donna and Ted Welsh Matt West & FASTSIGNS Downtown WestEast Design Group Fa Winsborough Dr. Leopoldo Zorrilla

Debora and Richard Castillo Michael and Carole Clark Valerie Collins Nancy Cook-Monroe Henry Cisneros Najwa Dagher Norma H. De Leon Fisher Brothers Properties, LTD James and Veronica Foreman Tenchita and Alfredo Flores Joan Fritze Michael Geer Mr. and Mrs. Randolph D. Glickman Carol Growney Luci Harty Macrine and Bryan Helbert Dolores Hernandez Ann Howell Qiuli Huang and Qunying Kou Bill and Barbara Johnson Anne and Bruce Johnson Jeremy and Pearl Jones Dr. Margaret A. Kelley Dr. and Mrs. Carl Leafstedt Trevor D. Lim Barbara Lind Jane and Bruce Lowenhaupt Rachel Madsen Dale Marie Margaret Priesmeyer-Masinter Jim and June McDonald William McEntire Brant Mittler and Louise Mandel Mr. and Mrs. Bill Moll Watson Moore Jeff Nelson Mr. and Mrs. Charles Parrish Ana Maria Perez Ann Pomerantz Mr. and Mrs. Philip Serwer Margaret and Jim Sims Dr. Nuala Sinisi

THE GURWITZ GROUP: $1,500 - $2,499 Lorraine and Curt Anastasio Dominic Anderson | Charles Schwab & Co., Inc Anna Catherine Armstrong, MD Dr. Jeffrey Glass Leo and Teresa Greenblum Drs. Robert Michaelson and Anya Grokhovski Macrine and Bryan Helbert Anne and Bruce Johnson Mrs. Virginia Kane Raymond and Jacque McClellan Michael and Nikki Little Terrell and Janice Mullins Mrs. Lynne Noriskin Nancy Parker David and Sharon Parry Michelle K Reese Robert and Virginia Rios Cristina and Victor Saldivar, MD Terresa Stallworth, M.D.

$1 - $1,499 Ildiko Agoston Ms. Anastasia Alidaan Suhail Arastu Bayla and Harvey Biskin Tatyana Boulgakova

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the gurwitz 2020 acknowledgements and recognition MERCHANDISE BY Digital Pro Lab

Ronald and Joan Symes Priscilla Truesdell Dr. Gustavo Valadez Ortiz Howard and Aline Wang Eileen Weigum Wayne Witherspoon Zhenming Xu Karl Zemgals

PRINTING BY South Texas Press, Inc. PROMOTIONAL AND MEDIA SUPPORT KGBTexas Communications KLRN KRTU 91.7 FM The Rivard Report Texas Public Radio | KPAC 88.3 Visit San Antonio

We want to thank our Community Partners for their generosity. IN-KIND SPONSORS PIANOS Kawai and Alamo Music Center

TABULATION BY RSM US LLP

HOTEL PARTNER Hotel Valencia

BILLBOARDS SPONSORED BY Central Texas Pain Center Drs. Michelle and Eric Miller

CONTESTANT HOST FAMILIES Lynn and Larry Amos Dr. April and Mr. Eric Brahinsky Richard and Debbie Castillo Dr. David and Mrs. Elizabeth Friedman Dr. Jeff Glass with the support of Gini Garcia Charles and Margaret Goodhue Drs. Kevin Hall and Josefine Heim-Hall Anne and Bruce Johnson Drs. Luis and Awilda Ramos Dr. Joaquin and Mrs. Sheila Mira Sandy Nguyen and Richard Nguyen Rybacki Emilia and William Westney Dr. Leopoldo Zorrilla

VENUES Pearl Trinity University Charline McCombs Empire Theatre The Tobin Center for the Performing Arts

We want to give our deepest gratitude to our group of volunteers who made this competition run smoothly and effectively.

HOSPITALITY Acenar Biga On The Banks La Panaderia Jury Dinner at The Argyle: Chris Carson Welcome Reception for Contestants: Bill and Margaret Kanyusik

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the gurwitz 2020 acknowledgements and recognition

THE GURWITZ COMMITTEE

GLOBAL ADVISORY COUNCIL

DAVID ROBINSON

DR. FRANCISCO CIGARROA

Honorary Chairman

SHAHRZAD DOWLATSHAHI

SUSAN C. FRANKLIN Chair

THE HONORABLE CHARLES GONZALEZ U.S. House of Representatives (1999–2013)

DEBBIE MONTFORD MARGARET KELLEY, MD

THE HONORABLE PHIL & LINDA HARDBERGER

SHERYL SCULLEY TRACY WOLFF

LORI HOUSTON

JANE MACON

MAESTRO SEBASTIAN LANG-LESSING

SONYA MEDINA WILLIAMS

STEVE NIVIN MAYOR RON NIRENBERG

WORKING COMMITTEE

THE HONORABLE JUDGE NELSON WOLFF

BRYAN HELBERT ANNE JOHNSON SUZAN LAMBILLOTTE DEBORAH MOORE LYNNE NORISKIN

32


the gurwitz 2020 acknowledgements and recognition

BOARD OF DIRECTORS ERIC MILLER, MD Chair

CHARLES PARRISH Vice Chair

BRYAN HELBERT Treasurer

ARSENI GROKHOVSKI, ESQ. Secretary

DOMINIC ANDERSON JENIFER BROWN YURII D. BORSCH, MD JAIME LEN COOKE ADRIANA L. FLORES SUSAN C. FRANKLIN VERNON HANEY LUCI HARTY CRISARLA HOUSTON, ESQ. WAHEEDA KARA PAUL MARTIN, COMMANDER U.S. Navy Reserve (Retired)

THE HONORABLE LETICIA R. VAN DE PUTTE, RPH STEPHEN T. “TIM” QUIGLEY, Commanding Officer - U.S. Navy (Retired)

AWILDA I. RAMOS, MD Colonel - U.S. Army Reserve (Retired)

RAFAEL J. VERAZA, M.P.H., PHD FATIMA “FA” WINSBOROUGH STAN O. ZEBROWSKI, D.D.S.

33


the gurwitz 2020 acknowledgements and recognition

STAFF

Anya Grokhovski, DMA Founder, Artistic Director & CEO

Suhail Arastu Advancement

Diana Tatu Office Manager

Elena Portnaya, DMA Artistic Director of The Gurwitz

Julya Jara Director of Development

Caleb Gonzalez Director of Educational Outreach

Emily Estill Volunteer Coordinator & Office Assistant

Diana Roberts Art Gallerist

Sean Kithas Marketing Manager

INDEPENDENT CONSULTANTS Rudy Arispe, Arispe PR Nancy Cooke-Monroe Public Relations Dryden Labs, LLC Website Design & Digital Marketing

Coral Diaz Graphic Design Kenneth Mahnke Robert Michaelson Greg Harrison (In-Kind) Photography

34

Reed J. Smiley Roberto O. Paz Certified Public Accountants Lesley Ramsey Grant Writer


marketing report 36 Global Audience 37 National Audience 38 Attendee Demographics 39 Livestream Data 40 Print Material 42 Email Marketing 43 Website 44 Google Ads 45 Social Media 46 Public Relations 47 Billboards

35


marketing report global audience

6,303

82%

TOTAL REGISTERED ATTENDANCE

(AUDIENCE CONVERSION RATE)

U.K.

CANADA

RUSSIA

NETHERLANDS GERMANY

IRELAND FRANCE SWITZERLAND

UNITED STATES

VIEWS TO CLICKS

SPAIN ITALY

LITHUANIA UKRAINE SLOVAKIA CROATIA ALBANIA

JAPAN

CHINA

ISRAEL

SOUTH KOREA

MEXICO TAIWAN

INDIA

INDONESIA BRAZIL

SOUTH AFRICA

■ Physical Attendance and Livestream ■ Physical Attendance Only ■ Livestream Views Only

36


marketing report national audience

ME

WA MT OR

VT

ND

ID

NH

MN

SD

MI

WY IA

NE NV

UT

CA

CO

IL

KS

IN

PA OH

WV

OK NM

NC SC

AR MS

AL

MD

VA

KY

MO

GA

LA

TX

FL

AK HI

■ Physical Attendance and Livestream ■ Physical Attendance Only ■ Livestream Views Only

37

CT RI

NJ

DC

TN AZ

MA

NY

WI

DE


marketing report attendee demographics

TICKETING BY LOCATION International 1% United States 2% Other Texas Cities 9.1% Boerne, TX 1.3% Arlington, TX 1.8% Dallas, TX 2% San Antonio, TX 69.5%

Austin, TX 3.2% Houston, TX 10%

TICKETING BY SOURCE At The Door 2.6% Website 58.5%

Eventbrite 8.5%

Facebook 8.6%

Eblast/Emails 21.9%

38


marketing report livestream data

932

TOTAL HOURS PLAYED

6,300

VIEWS THROUGH

VIEWER LOCATION International Viewers 20%

U.S. Viewers (excluding TX) 22%

Texas Viewers 58%

VIEWER SOURCE

Tablet 4% Computer 59%

TV/Other 1%

Phone 37%

*The following data is collected from live viewers only (not counting subsequent playback) and includes The Gurwitz 2020 Live Rebroadcast viewers in late March 2020.

39


marketing report print material

40


marketing report print material

41


Co n

me

rS

er ica

Am

Se n

Da vid

te sta n

d ho wc as ts Ro e An bin no so un nce Ho d! no ra Co ry mp Ch et Ro air iti un on ds Sc I& he du II Ro -W le un e ds ek I& Be II fo -W re ee Hi k ro Be mi fo re -W Ro e ek un dI Be II fo -W re ee Ro kB un dI ef or Ve We ek B ef Ro or un e dI -U pd Ro at un e dI IUp R ou da Af aD nd te wo II rk U pd in at -S e pe ak er Ev en Hi t ro mi -D Gu ay rw of itz Fin ali Ro sts un ! dI Th II eG -D ur ay wi tz of 20 20 Ne Re ws ca p an dU pd at es

12

Su m

sic al

Mu

marketing report e-mail marketing

ENGAGEMENT OF OVER

10,000 PEOPLE FROM MAY 2019 TO MID-FEBRUARY 2020,

LEADING TO INCREASED AWARENESS, EVENT REGISTRATION, AND LIVESTREAM VIEWERS.

28,356 21%

TOTAL EMAIL OPENS

6%

open rate

42

AVERAGE OPEN RATE

AVERAGE CLICK RATE

ENGAGEMENT

click rate

40%

30%

20%

10%

0


marketing report website traffic

THEGURWITZ.ORG AND MUSICALBRIDGES.ORG PROVIDED OVERALL INFORMATION, LIVE STREAMING, CONTESTANT APPLICATIONS, EVENT REGISTRATION, AND MORE.

Jiale Li of China wins Gold on February 2, 2020 after Round IV Finale

WEBSITE TRAFFIC GROWTH LEADING TO COMPETITION WEEK 46,952

50,000

PAGEVIEWS

40,000

30,000

23,000 20,000

9,137

7,563

10,000

3,347 0

sep. 2019

oct. 2019

nov. 2019

43

dec. 2019

jan. 2020


marketing report google ads ONLINE TRAFFIC TO THESE SITES WAS FURTHER SUPPLEMENTED BY GOOGLE’S AD GRANT FUNDING FOR NONPROFIT ORGANIZATIONS, WHICH TARGETED SPECIFIC KEYWORD SEARCH TO PROMOTE OUR SITE TO A WIDE AUDIENCE.

$47,460

SPONSORED ADVERTISING

THROUGH GOOGLE ADS FOR NONPROFIT ORGANIZATIONS IMPLEMENTED FEBRUARY 2, 2019–PRESENT

VIEWERS THAT CLICKED ADS LEADING TO OUR WEBSITE

THE GURWITZ

VS

33.8K CLICKS

cost per click more bang for your buck!

click through rate

9.9%

340.6K IMPRESSIONS

AVERAGE COST OF AD BUDGET USED PER CLICK

$1.41

5%

INDUSTRY AVERAGE

VS

$1.45 INDUSTRY AVERAGE

THE GURWITZ

target search terms

PIANO

PIANO KEYBOARD FREE

MUSIC

TOP SEARCH KEYWORDS RESULTING IN THE MOST AD CONVERSIONS

PIANO

ONLINE PIANO MUSIC GAME

GURWITZ INTERNATIONAL GURWITZ PIANO

PIANO COMPETITION COMPETITION

PIANO COMPETITION 20 MUSICAL BRIDGES PIANO COMPETITION USA 20 AROUND THE WORLD 44


marketing report social media OVER 294,000 TOTAL ENGAGEMENTS/IMPRESSIONS THROUGH MUSICAL BRIDGES AND GURWITZ CHANNELS, NOT COUNTING EXTERNAL SOCIAL MEDIA ACCOUNTS FROM SPONSORS, AUDIENCE, CONTESTANTS, AND PERFORMERS!

campaign highlight: 12 days of gurwitz Inspired by the 12 Days of Christmas, this paid Facebook promotional campaign dedicated a post per day to each of the 12 Gurwitz contestants. Location targeting to each contestant’s home country saw amazing results and subsequent page likes and followers internationally.

45


marketing report public relations INTERNATIONAL AND LOCAL NEWS AND TELEVISION VIEWERS WERE EXPOSED TO THE COMPETITION THROUGH OVER 50 ONLINE AND PRINT PUBLICATIONS, TV APPEARANCES, PROMOTIONAL SPOTS AND ADVERTISING.

OVER 3.02

MILLION REACHED

(FROM ONLINE AND PRINT PUBLICATIONS, NOT INCLUDING TV/RADIO)

international publications u

Classical Voice North America

u

Puglia Eccellente (Southern Italy

u

Arts Alive San Antonio (Estimated 5K BBC Music Magazine (581K Monthly Reach)

u

FOX29

u

KPAC 88.3 FM

u

KSAT12 - ABC

u

KLRN - PBS

u

KONO 101.1 FM and Cox Media Group

u

Laredo Morning Times (13.9K Daily Reach)

u

Local Community News (126.3K Reach)

u

WOAI News4SA - NBC

u

NowCastSA (>88K Annual Reach in 2014)

u

SA Current (800K Monthly Reach)

u

SA Woman (184K Annual Reach)

u

San Antonio Business Journal

u

Spectrum Local News

u

Stone Oak Welcome Home Magazine

The Rivard Report (700K Monthly Pageviews)

78209 Magazine (5K Monthly Reach)

80 On-Air TV Promos (15 and 30 second segments)

u

4 Email Banner Ads + Share in Learn With Media newsletter (147K Reach)

u

Social Media - 30 second promo and livestream sharing

u

Website - Front Page Tile Rotation Ad (3.3K Reach)

MySA.com (>300K Monthly Reach)

San Antonio Magazine (>90K Monthly Reach)

The Trinitonian (2.6K Weekly

u

San Antonio Express-News/

u

u

klrn campaign

(174K Monthly Reach) u

The Athletic

u

Online Reach) u

u

u

local publications Alamo Music Center

Texas Public Radio

Reach during Academic Year)

publication)

u

u

(Estimated 50K+ Reach) 46


marketing report billboards

UP TO 8.4

MILLION IMPRESSIONS

3 HIGH-PROFILE BILLBOARDS WITH HONORARY CHAIR DAVID ROBINSON

SPECIAL THANKS TO BILLBOARD SPONSOR

ERIC MILLER, MD

47


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The Gurwitz 2020 Impact Report  

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