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2013 Ontario Museum Association Annual Conference



Navigating Governance | Leading Change | Forging Our Path




Nov. 6-8, 2013 | Markham, Ontario | #OMAConf2013

Partners | Partenaires

Schedule at a Glance WEDNESDAY, NOVEMBER 6 6:00 p.m. - 9:00 p.m.

Opening Reception at the Varley Art Gallery of Markham

THURSDAY, NOVEMBER 7 7:30 a.m. - 6:00 p.m.

Conference Registration

8:00 a.m. - 5:00 p.m.


8:00 a.m. - 9:00 a.m.

Breakfast with Exhibitors

9:00 a.m. - 10:30 a.m.

Conference Opening and Keynote Address: Janine Marchessault, York University

10:30 a.m - 11:00 a.m.

Networking Break with Exhibitors

11:00 a.m. - 12:15 p.m.

Concurrent Sessions

12:15 p.m. - 1:15 p.m.

Lunch - Thank you! Currency Museum of the Bank of Canada

1:15 p.m. - 1:45p.m.

Plenary Session: Moe Hosseini-Ara, City of Markham

1:45p.m. - 2:15p.m.

Ministry of Tourism, Culture and Sport Update Ontario Tourism Marketing Partnership Corporation

see page 8

Enjoy Exercise Bytes! 2:15 p.m. - 2:30 p.m. Health Break 2:30 p.m. - 3:45p.m.

Concurrent Sessions

3:45 p.m. - 4:15 p.m.

Networking Break with Exhibitors

4:15 p.m. - 5:00 p.m.

Talking Circles

6:00 p.m. - 9:00 p.m.

OMA Awards Reception at Markham Museum

see page 9

see page 7

FRIDAY, NOVEMBER 8 7:30 a.m. - 4:00 p.m.

Conference Registration

8:00 a.m. - 3:00 p.m.


8:00 a.m. - 9:45 a.m.

Breakfast and Annual General Meeting

9:45 a.m. - 10:35 a.m. Ignite Sessions - Thank you! Total Transportation Solutions Inc. Enjoy Exercise Bytes! 10:35 a.m. - 10:45 a.m.

Health Break

10:45 a.m. - 12:00p.m.

Concurrent Sessions

12:00 p.m. - 12:45 p.m.

Lunch - Thank you! Armstrong Fine Art Services

12:45 a.m. - 1:35 p.m.

Forging Ahead: Ideas in Motion

1:35 p.m. - 2:05 p.m.

Ice Cream Networking Break with Exhibitors - Thank you! PACART

2:05 p.m. - 3:20 p.m.

Concurrent Session

3:20 p.m. - 4:00 p.m.

Closing Address: Janet Carding, ROM

see pages 12-13

see page 10 see page 11 see page 11

Program is subject to change. Please visit the OMA Website at regularly for updates.


Program Keys Select from these streams throughout the program to make the most of your conference experience.


Connect With US!

Navigating Governance

This stream concentrates on policies and their re-interpretation, operations, how we negotiate administration from the cultural perspective, how we fit into municipal plans, and work with boards.


Leading Change

This stream focuses on innovative ways of approaching visitor and staff engagement and programming.




Discover Ontario Museums

Forging Our Path

This stream explores volunteer engagement, career “pathing�, non-traditional museum settings, youth involvement, and collaborative and personal approaches to professional development.

Download iPhone App Visit the Website

CONFERENCE FLOOR PLAN Hilton Toronto / Markham Suites Conference Centre & Spa 1 - Plenary Sessions Concurrent Sessions 2 - Tradeshow






3 - Concurrent Sessions 1

4 - Washrooms 5 - Coat Check 6 - Concurrent Sessions 7 - Delegates Lounge 8 - Registration


9 - Tradeshow


10 - Stairs to Guest Rooms 3


Words of Welcome

I am pleased to invite you to this year’s Ontario Museum Association Annual Conference, Culture: Taking Charge. Ontario’s cultural sector is evolving and museums are taking charge. More than ever, this year’s conference program reflects sectoral changes and will include opportunities for increased member participation and discussion as we plan for an exciting future and celebrate our work together. This year, we will proudly launch the Association’s museumsuccessionmusée project, building on our foundation and gathering your feedback on how we can move ahead. Talking Circles will be a new opportunity to exchange ideas and identify goals that will inform the Association on ways forward. In the same perspective, a new student-driven conference session Forging Ahead: Ideas in Motion will explore possibilities and provide a platform for emerging museum professionals joining our workforce. The lineup of workshops and concurrent sessions covers today’s hottest topics including out-of-the box partnerships, leadership and succession, growing within a municipal structure, innovative professional development, and programming in non-traditional museum settings, among many others. We look forward to welcoming conference plenary speakers Janine Marchessault, Moe Hosseini-Ara, and Janet Carding who are leading change and will share how museums and culture are redefining creative collaborations and successfully embracing inclusivity. Join me, along with your colleagues from across Ontario, as we navigate governance, forge our path, and lead change together! I look forward to seeing you in Markham. Petal Furness, Co-Chair, Conference 2013 (Heritage Interpretation Supervisor, Grey Roots Museum and Archives)


Welcome to the City of Markham – one of the most diverse communities in Canada. As Co-Chair of Culture: Taking Charge, I am delighted to host the 2013 OMA Annual Conference. I look forward to sharing the diverse culture of Markham with you and hope that through this year’s programming, you will feel empowered, inspired and ready to take charge! This year’s theme – Culture: Taking Charge celebrates the accomplishments of Ontario museums and demonstrates how museums are continuing to take charge and show leadership by responding to global and local challenges and addressing issues of sustainability, social cohesion, and urbanization. I would like to thank the City of Markham, the Varley Art Gallery, and the York-Durham Association of Museums & Archives for their strong support and commitment to make this year’s conference great. The Local Arrangements Committee has worked diligently to ensure an enjoyable experience in Markham and I would like to thank them for all their hard work. I look forward to hosting you in Markham and invite you to join us in celebrating Ontario museums at this year’s conference! Cathy Molloy, Co-Chair, Conference 2013 (Director, Markham Museum)

Thank You Local Arrangements Committee

Conference Program Committee Petal Furness Conference Co-Chair Heritage Interpretation Supervisor, Grey Roots Museum & Archives

Catherine Richards Local Arrangements Committee Chair, Manager/Curator, Aurora Historical Society/Hillary House NHS

Cathy Molloy Conference Co-Chair Director, Markham Museum

Christina Blake, Education Programmer, Heritage Schoolhouse Museum and Archives Melissa Cole, Curator, Oshawa Community Museum

David Carey, Director, Government & Foundation Relations, TIFF

Janet Emonson, Curator, Heritage Schoolhouse Museum and Archives

Linda Irwin, Chief Museum Administrator, Museums and Heritage Services, Cultural Services, City of Toronto

Melissa D. Matt, Cultural Services Representative, Georgina Pioneer Village & Archives

Francine Perinet, Director/Manager Varley Art Gallery of Markham

Katrina Pyke, Coordinator, Museum Operations, Pickering Museum Village

Catherine Richards, Manager/Curator, Aurora Historical Society/Hillary House NHS

Alexandra Riccio, Community Development Assistant, Aurora Historical Society/Hillary House NHS

York-Durham Association of Museums & Archives

OMA Secretariat


Marie Lalonde, Executive Director

Elman W. Campbell Museum

Sonia Briglio, Membership and Administration Coordinator

Georgina Pioneer Village & Archives

Pierre Bois, Special Projects Manager

Heritage Schoolhouse Museum and Archives

Mary Collier, Professional Development Program Manager

Aurora Historical Society/Hillary House NHS King Township Museum

Trish Popkin, museumsuccession Project Manager

Markham Museum

Kathy Downs, Special Projects Assistant With the support from Young Canada Works, Summer Experience, and Canada Summer Jobs employment programs, we thank the following individuals for their contribution:

Oshawa Community Museum & Archives Pickering Museum Village Scugog Shores Museums: Village, Heritage Centre & Archives Sharon Temple National Historic Site & Museum

Kevin D’Innocenzo, Development Assistant; Matthew Kyba,

The Richmond Hill Heritage Centre

Project Assistant; Geoffrey Momin, Local Conference

Uxbridge Historical Centre (Museum & Archives)

Assistant; Ece Tugcu, Conference Assistant

Whitchurch-Stouffville Museum

Visit the OMA Website for direct links to 2013 Conference Partner and Exhibitor Websites.


Conference Speakers Opening Keynote Address: Thursday, November 7, 2013 - 10:00 a.m. - 10:30 a.m. Janine Marchessault - Director of the Visible City Project, York University Janine Marchessault holds a Canada Research Chair in Art, Digital Media and Globalization at York University. Her research over the past five years has focused on urban space and cartographies of place, with a lens on Havana, Helsinki, Berlin, and Toronto. Over the past twenty years, she has worked with the curatorial collective Public Access to investigate new models of urban public art and has curated several large scale public art exhibitions, including The Leona Drive Project (2009) and the 2012 Nuit Blanche Monumental Project. She is the author of Ecstatic World: Media, Humanism, Ecology (forthcoming, MIT Press); Marshall McLuhan: Cosmic Media (Sage Publications, 2005); and co-editor of Cartographies of Place: Navigating the Urban (forthcoming); Fluid Screens, Expanded Cinema (University of Toronto Press, 2007) as well as Wild Science: Reading Feminism, Medicine and the Media (Routledge, 2000). Marchessault has recently received the prestigious Trudeau Fellowship Award to support her research. She is currently working on Land|Slide Possible Futures, site-specific artist projects housed at the 25-acre, open-air Markham Museum from September 21 to October 14, 2013.

Plenary: Thursday, November 7, 2013 - 1:15 p.m. - 1:45 p.m. Moe Hosseini-Ara - A/Director of Culture, City of Markham Moe Hosseini-Ara graduated from the University of Western Ontario’s School of Library and Information Science in 1996. He holds an honours BA in Anthropology from York University. Moe holds a permanent position as the Director of Service Excellence at Markham Public Library (MPL) where he has led the organization through numerous innovative and transformational changes. He is currently Acting Director of Culture with the City of Markham also overseeing the art gallery, museum, and theatre. Moe is a regular presenter at library conferences, speaking on RFID (Radio Frequency Identification), customer service metrics, and Markham Public Library’s award winning Customer Centered Classification system.

Closing Address: Friday, November 8, 2013 - 3:20 p.m. - 4:00 p.m. Janet Carding - Director and CEO, ROM Janet Carding is the Director and CEO of the Royal Ontario Museum (ROM). Prior to joining the ROM, she held the position of Assistant Director, Public Programs & Operations at the Australian Museum in Sydney, the country’s preeminent museum of nature and culture. A museum professional for over two decades, Ms. Carding originally hails from England where she obtained her degree from Cambridge University in History and Philosophy of Science and a Masters from the University of London in History of Science and Medicine. Following her tenure at London’s Science Museum, Ms. Carding was appointed Head of Planning and Development with the National Museum of Science and Industry (NMSI). She has also taught the Museums and Galleries Administration segment of the University of Sydney’s Museum Studies program. Ms. Carding is cross-appointed as an Adjunct Professor in Museum Studies at the University of Toronto, and she is a member of the boards of the Toronto Arts Council and Canadian Museums Association.


What is the museumsuccession Project? Ontario’s museums are facing increasing demands on their work while trying to address the evolving needs and expectations of their communities and stakeholders in an ever changing landscape. In order to better respond to our members’ expressed needs and provide strategic support to Ontario’s museums, the Ontario Museum Association has embarked on the three-year museumsuccession project, funded by the Ontario Trillium Foundation, an agency of the Government of Ontario, to work with the museum community to ensure a sustainable, vibrant, and engaging sector. This province-wide project aims to strengthen Ontario’s museums through initiatives that will support members to enhance governance, increase community engagement to secure ongoing support for museums, and to foster the continued development of an emerging museum professional workforce. For more information visit

museumsuccession Talking Circles

Thursday, November 7, 2013 - 4:15 p.m. - 5:00 p.m. What is a Talking Circle? A Talking Circle is a collaborative space where you and your colleagues can discuss issues of importance. Each circle will have a facilitator and a recorder, and outcomes from the Talking Circles will be shared with delegates and the wider museum community following the conference. What do Success and Succession mean to you? How can the OMA help take you there? To meet the challenges and increasing demands facing museums, we need to understand them and work as a community to define a way forward and a vision for the future. Building on the three conference streams, Navigating Governance, Leading Change, and Forging our Path, the Talking Circles are an opportunity to exchange ideas, identify collective goals, and inform the OMA and the ongoing museumsuccession project on ways forward for Ontario museums.

Navigating Governance

Strengthening Governance Forging Our Path

Leading Change

Talking Circles

Emerging Museum Professionals Relevance & Workforce Community Engagement


Our Future

Thursday, November 7 8:00 a.m. - 9:00 a.m.

Breakfast with Exhibitors

9:00 a.m. - 10:30 a.m.

Conference Opening and Keynote Address: Janine Marchessault

Contemporary Art and The New Museum: Land|Slide as Case Study Site-specific contemporary art exhibitions tied to historical research are creating novel collaborations between artists and museums in a global context. This talk will address the exhibition Land|Slide Possible Futures held at the Markham Museum (September-October 2013) as a collaborative history project organized by the Public Access Artist Collective, York University, and the Markham Museum. The exhibition invited over thirty artists to create installations (using a variety of new and old media) across the Museum’s twenty-five acres and thirty historic buildings. The exhibition seeks to open up the past and reflect on the future in one of Canada’s most diverse, agriculturally rich and fastest growing edge cities. Land|Slide asks: how can we address some of the most pressing tensions within Canada today, the balance between ecology and economy; development and preservation; and diversity and history? What is the role of public art and museums in fostering critical conversations about our planet in transition?

10:30 a.m. - 11:00 a.m.

Networking Break with Exhibitors

11:00 a.m. - 12:15 p.m.

Concurrent Sessions

Municipal Museums - How different are we? Presenters: Tom Reitz, Manager/Curator (Waterloo Region Museum), Cathy Molloy, Director (Markham Museum) Ian Kerr-Wilson, Manager of Heritage Resource Management (City of Hamilton Museums)


Municipal museums work within the restrictions of their municipality’s policies, procedures and by-laws, and numerous pieces of provincial legislation. Learn how three municipally owned and operated museums have successfully navigated within their municipal structure to meet the museums’ desired outcomes.

Designing for Innovation Presenters: Cheryl Blackman, Assistant Vice President, Audience (Royal Ontario Museum) Lisa Grogan, Co-Founder, Brock Hart, Co-Founder & CEO (Overlap Associates Inc.) The world is changing at an incredibly fast pace. Ontario’s museums must be more resilient than ever to adapt to community needs and play a role in solving evolving societal issues. This fun and engaging collaborative session will teach participants how to address these issues by driving new value through a structured innovation process, while understanding the measurement of impact in a whole new way through a highly-effective business modeling tool that can be adapted and applied within the context of their individual museum.


Innovative Fundraising: An update Moderator: John Dalrymple, Director, Strategic Initiatives (Canada’s National Ballet School)


What’s New? Get an update on successful fundraising approaches in the not-for-profit sector and discuss with experts the advantages, and challenges, of innovative techniques including social media, crowdsourcing, and mobile technology. Consider which method is best for your museum’s fundraising efforts.

12:15 p.m. - 1:15 p.m.


Thank you | Merci 8

1:15 p.m. - 1:45 p.m.

Plenary Session: Moe Hosseini-Ara, City of Markham

In 2012, Markham Public Library (MPL) launched their Customer Service Revolution, a unique staff-driven initiative to dramatically reframe how customer service is delivered through all avenues. Find out how this project dramatically improved customer service metrics, increased staff engagement, changed MPL’s recruiting and training practices, and helped make MPL a leader in innovative service delivery. If you’re interested in improving customer service you will not want to miss this session - the approach used is transferable to any service environment.

1:45 p.m. - 2:15 p.m.

Ministry of Tourism, Culture and Sport Update Ontario Tourism Marketing Partnership Corporation

2:15 p.m. - 2:30 p.m.

Enjoy Exercise Bytes! Health Break

2:30 p.m. - 3:45 p.m.

Concurrent Sessions

Vital Museums, Engaged Community: Role-modeling change through the Kingston Culture Plan Presenters: Paul Robertson, City Curator (Cultural Services, City of Kingston), Ann Blake, Managing Director (Kingston Association of Museums, Art Galleries, and Historic Sites, Inc.), Dr.Terri-Lynn Brennan, Program Coordinator (Community Engagement & Education, City of Kingston), Stephanie Earp, Communications Officer (Cultural Services, City of Kingston), Tom Riddols, Curator (MacLachlan Woodworking Museum) Discover a working role-model of how a city can strategically highlight and mold its cultural heritage to attract local, national, and global tourism. The City of Kingston’s cross-collaborative approach to building sustainable and effective leadership directions for cultural heritage community members has ignited an appreciation and awareness of cultural treasures from across local and extended communities. Perfect for delegates from municipal governments, heritage working groups, and museums.


Championing Collections Care: A unique experience at the Ontario Science Centre Presenter: Cara van der Laan, Artifacts Coordinator (Ontario Science Centre) “Why preserve something if you can just fix it?” In museums, preservation is key. At a Science Centre, the focus is on the hands-on experience. How do these two ideas mesh? Can they? Meet the Artifacts Coordinator from the Ontario Science Centre, take a look at their unique collections’ challenges, and see how collaboration and debate shape their outcomes.


Engaging Volunteers, Staff and Visitors in Programming: Developing a docent programme for a non-traditional museum setting

Presenters: Alexis Haradyn, Docent Programme Coordinator (TIFF Bell Lightbox), Justin Ingraldi, Manager of the Volunteer and Intern Resources (TIFF Bell Lightbox) Learn about the successes and challenges of TIFF Bell Lightbox’s Tours and Talks programme and the steps to developing a public docent programme that engages volunteers, staff, and new audiences, and enhances the visitor experience. Presenters will also talk about developing multi-lingual tours and look forward to answering your questions in the Q&A.


3:45 p.m. - 4:15 p.m.

Networking Break with Exhibitors

4:15 p.m. - 5:00 p.m.

Talking Circles

6:00 p.m. - 9:00 p.m.

OMA Awards Reception at Markham Museum

Thank you | Merci 9

(see page 7)

Friday, November 8 8:00 a.m. - 9:45 a.m.

Breakfast and Annual General Meeting

9:45 a.m. - 10:35 a.m.

Ignite sessions Enjoy Exercise Bytes!

(see pages 12 -13 for sessions)

Ignite gives presenters 5 minutes and 20 slides to demonstrate their ideas and professional passions. Each slide is displayed for 15 seconds and automatically moves forward, making for a fast-paced and dynamic session!

10:35 a.m. - 10:45 a.m.

Health Break

10:45 a.m. - 12:00 p.m.

Concurrent Sessions

Paradigm Shifts: The challenge of Negotiating Governance Presenters: Virginia Eichhorn, Director & Chief Curator (Tom Thomson Art Gallery & Owen Sound Museums), Catherine Richards, Manager/Curator (Aurora Historical Society, Hillary House NHS), John Summers, General Manager (Canadian Canoe Museum) Get an insider’s perspective of the circumstances, decision process, and community response to the closure of the Marine & Rail Museum, and the partnership between the Billy Bishop Museum and Tom Thomson Art Gallery in Owen Sound. Hear from colleagues at the Aurora Historical Society/Hillary House NHS and the Canadian Canoe Museum about their experience addressing challenges and negotiating governance, leading to success.


Integrating Archival Collections into your Museum’s Exhibits and Programs with the Archives of Ontario and TIFF Presenters: Samantha Cutrara, PhD, Senior Coordinator, Educational Programming and Exhibitions, Stewart Boden, Outreach Officer (Archives of Ontario), Sylvia Frank, Director of Film Reference Library, Melissa Neil, Registrar, Theresa Scandiffio, Senior Manager, Adult Learning (TIFF) Join the Archives of Ontario and TIFF as they present informative, interesting, and interactive ways of integrating various collections, expertise, and departments in exhibitions and programs. Learn about the Archives of Ontario’s plan for their upcoming World War I exhibition which has a specific focus on visitor engagement, innovation, and programming (see images from the Archive’s collections that will ignite discussion about effective outreach and programming strategies). Discover how TIFF tackled the ambitious and exciting challenge of year-round programming by adopting a strategic approach of integrating programming and staff expertise across divisions for The Cronenberg Project launching fall 2013. Learn how they brought together items from their reference library, archives, education, and objects collections into a series of large-scale projects.


WOOT!! Connections and Reflections on the Canadian Museums Youth Diversity Project Presenters: Devon Muhic, Youth Resource Lead, Pailagi Pandya, Youth Lead and Historical Interpreter (Scarborough Museum, City of Toronto), Katie Epp, Youth Mentorship Lead (Markham Museum), Justine Maalouf, Youth Team Coordinator (McMichael Canadian Art Collection), Lisa Terech, Co-ordinator of Youth Engagement and Programs (Oshawa Community Centre) Heard about it? Over the past two years, one grant, many museums, and a team of youth have been making waves across Canada! Find out how their project is literally changing the face of museums across Ontario and how it’s evolving the pro-youth movement. Join the candid conversation about how museums can connect to youth and to each other, what works, what doesn’t, and everything beyond. Warning: Participation may cause feelings of camaraderie and inspiration.



12:00 p.m. - 12:45 p.m.

Lunch Thank you | Merci

12:45 p.m. - 1:35 p.m.

Forging Ahead: Ideas in Motion Dynamic. Fast-paced. Student driven. Experience this new format where students and recent graduates share their internships, work study opportunities, and exhibition projects while exploring ideas about the future of museums. Supported by the new Emerging Museum Professionals Advisory Committee and similar to IGNITE, these presentations will explore the possibilities and spur discussion of what’s to come for Ontario museums.




1:35 p.m. - 2:05 p.m.


Ice Cream Networking Break with Exhibitors Thank you | Merci

2:05 p.m. - 3:20 p.m.

Concurrent Sessions

Trends in Leadership and Governance at the Municipal Level: The Ottawa heritage and museum scene after five years of the Museum Sustainability Plan Presenters: Henriette Riegel, Executive Director (Diefenbunker: Canada’s Cold War Museum), Laura Gibbs, Executive Director (Ottawa Museum Network), Isabelle Geoffrion, Manager (Watson’s Mill), Paulina Abarca-Cartin, Executive Director (Council of Heritage Organizations in Ottawa), Janik Aubin-Robert, Curator (Muséoparc Vanier Museopark) This panel will examine how local community museums can demonstrate good governance and leadership in local heritage with presentations from two heritage service organizations and three community museums in Ottawa. The strong partnership, with consistent funding and support all the way up to the Mayor, has allowed the museum and heritage sector to build capacity, move forward, and experiment with innovative partnerships, programming, and organizational structures.


Taking Charge of Culture and Taking Risks at Campbell House Museum Presenters: Liz Driver, Director/Curator, Staceylee Turner, Curatorial Assistant, Angela Wright, Historical Interpreter (Campbell House Museum); Miles Collyer, Visual Artist (Founding member of The Tintype Studio), Alex Dault, Associate Artistic Director (Single Thread Theatre Company) At Campbell House Museum, citizens gather to discuss, create, and perform in a unique heritage setting. By bringing their talent to this historic house, the creative partners help to develop new audiences, build community, and contribute to Toronto’s economy. A panel of three museum staff, together with an artist, actor/ director, and musicians (via video), will share their experience of taking risks through cultural collaborations. They will address the specific and broader issues of hosting live events in a historic space.


Forging a Collaborative Path for Superior Professional Development Presenters: Lindsay MacDonald, Director of Programs (ArtsBuild Ontario), Susan Cohen, Program Director (WorkInCulture) Join ArtsBuild Ontario and WorkInCulture as they present their peer-to-peer mentoring program, the Arts Facilities Mentoring Network. Presenters will report on participant feedback, addressing outcomes and lessons learned in the process. Mentoring program participants from large and small institutions will be involved in this session.



3:20 p.m. - 4:00 p.m.

Closing Address: Janet Carding, Director and CEO, ROM

Join Janet Carding as she reflects on the past 3 years as CEO and Director of the ROM and how the museum is forging its path towards its 100th Anniversary… and beyond.

Friday, November 8, 2013 - 9:45 a.m. - 10:35 a.m. Fashion History Museum, From Concept to Catwalk Presenter: Kenn Norman, Co-founder (Fashion History Museum) Learn about the founding of the Fashion History Museum and see highlights of the museum’s collection, including a shoe from 1660 known to be worn in New Amsterdam (present day New York), designer pieces, and popular but hard to find garments that speak to our Canadian heritage. See how the museum’s current location was adapted from a retail store in a shopping mall to become a cultural attraction generating a re-birth in the community.

Future Care: The integration of arts and medicine Presenter: Nicole Knibb, Education Coordinator (McMaster Museum of Art) The Art of Medicine, at the McMaster Museum of Art, is a multifaceted arts-based course for Residents of McMaster University’s Faculty of Medicine. Witness how the arts are used to hone skills in observation, communication, collaboration, empathy, and mindfulness through visual literacy, art therapy, and movement as a response to shifting medical humanities education and the goals of The Royal College of Physicians and Surgeons of Canada’s CanMEDS Physician Competency Framework.

Creating Relevance in Your Community Presenter: Michael Delfre, Executive Director (Canadian Bushplane Heritage Center) How do you identify criteria to create relevance for your organization? By understanding current or future needs, museums can develop and offer programs and services that will meet those needs, thereby ensuring the museum will be relevant in their community. This presentation will highlight programs and partnerships of the Canadian Bushplane Heritage Center.

A Year with the 1906 Berlin Cook Book: Interpretation through a blog Presenter: Carolyn Blackstock The Berlin Cook Book, a community recipe book published in Berlin (Kitchener) Ontario in 1906, was compiled by the Ladies of Berlin, Waterloo and Friends Elsewhere. In 1912 the town of Berlin became the city of Berlin, later renamed Kitchener. In 2012, Carolyn Blackstock decided to celebrate the 100th anniversary of cityhood by cooking every day from the Berlin Cook Book and posting the results on her blog. She was also keen to learn about the women (and men) who contributed recipes; who they were and what kind of life they were living in 1906. The result: 366 Days with the Berlin Cook Book. Her experience as an interpreter in a variety of living history sites was invaluable in the interpretation of the cook book for readers, including comments on the blog and Facebook.

Did you know?

Markham received the first Lieutenant Governor’s Ontario Heritage Award for Community Leadership for 2008.


Friday, November 8, 2013 - 9:45 a.m. - 10:35 a.m. An Engaging Paradox: How leadership, innovation, and entertainment make a better museum Presenter: Maya Hirschman, Manager/Curator (The Secrets of Radar Museum) What is engagement? Why is it so important? How do we know if we’re doing it right? What can museum professionals do to create the engaging museum that audiences want? Does engagement mean dumbing-down the content? What do we even mean by that? Maya Hirschman examines how museums can be innovative places of learning, leadership AND fun.

Marketing Museums in the 21st Century Presenter: Laura Gibbs, Executive Director (Ottawa Museum Network) The role of marketing in museums is no longer an ad hoc activity or last minute thought that occurs before the launch of an exhibit. Marketing plays a central role in understanding and reaching new audiences, selling core products and services, and building awareness of the museum. Join Laura Gibbs from the Ottawa Museum Network as she highlights the five critical marketing practices that you can integrate into your marketing in order to promote your museum in the constantly evolving market.

Mobile Apps & Living History: How to use your cell phone in 1914 Presenter: Megan Meloche, Intern (Waterloo Region Museum) Using the Waterloo Region Museum as a case study, this presentation will explore the use of mobile apps at a living history site and how to use apps to supplement a visitor’s experience. Using Building Stories ( as the chosen mobile app, this presentation will also identify what types of information a living history site or museum may want to include on an app and how to market the app successfully.

Thank you | Merci

Did you know?

Markham’s motto of “Leading while Remembering” on the municipality’s coat of arms truly reflects the commitment of the community to heritage conservation.


Tradeshow All day Thursday and Friday! The OMA Conference Tradeshow is your one-stop location to find sector suppliers, consultants, funders, as well as potential project and community partners.

The Ontario Museum Association is pleased to welcome the following Exhibitors:

Accessibility Directorate of Ontario - AccessON


Armstrong Fine Art Services


Blue Rhino Design Inc.

Ontario Ministry of Tourism, Culture and Sport

Canada Science & Technology Museum Corporation

Ontario Tourism Marketing Partnership Corp.

Canadian Museum of Civilization

Our Digital World

Canadian Museum of Nature


Canadian War Museum

Point of View Exhibits / Expositions point de vue

Canada’s History

Public Services Health & Safety Association

Carr McLean

Royal Ontario Museum

Canadian Heritage Information Network

Selago Design

Cultural Asset Management Group

Sherbrooke Museum of Nature and Science

Currency Museum of the Bank of Canada


Dundurn Group

Spacesaver Solutions Inc.

Gallery Systems

Tactile Vision Inc.

Gaylord Brothers

TOTAL Transportation Solutions Inc.

Hunter Expositions

WalkThru Online (Crowe Productions)

IdéeClic Inc.

Zone Display Cases

Visit the OMA Website at for direct links to the 2013 Exhibitor Websites.

Did you know?

The new Markham Pan Am Centre will host water polo, badminton, and table tennis at the Pan American Games in 2015.


About the Conference EARLY BIRD DEADLINE IS SEPTEMBER 30, 2013! DON’T DELAY - REGISTER TODAY AND SAVE $100! Registration


Early bird deadline is Monday, September 30, 2013. See Registration Form for Conference Pricing or visit the OMA Website.

Conference Registration Cancellation Only written cancellations received by Friday, October 11, 2013 will be refunded, minus a 30% administration fee. Registrations received after Friday, October 11, 2013 are non-refundable.


The OMA has negotiated a special rate for delegates and exhibitors at the Hilton Toronto/Markham Suites, Conference Centre & Spa, where the Tradeshow and all Conference sessions will take place (the Opening Reception will take place at the Varley Art Gallery of Markham and the Awards Reception at the Markham Museum). Preferred rate of $129 + taxes and fees until Sunday, October 6th, 2013. Please identify the Ontario Museum Association upon reservation. Each suite has a separate living room with wired high-speed internet. Book online via the OMA Website (Conference 2013: Accommodations page) or call the hotel for reservations at 1-800-593-9223. (Intersection of Warden Ave. and Highway 7)

The Hilton Toronto/Markham Suites, Conference Centre & Spa is located at 8500 Warden Avenue, Markham, Ontario, L6G 1A5. (Intersection of Warden Ave. and Highway 7) *Please consult Google Maps or GPS for directions and traffic conditions before leaving. DRIVING From Toronto Pearson Airport: - HWY 401 EAST - Exit HWY 401 to HWY 404 NORTH - Exit HWY 404 to (Exit 27) HWY 7 EAST - EAST on HWY 7 to 8500 Warden Ave. From Gardiner Expressway: - Take Don Valley Parkway NORTH - Continue DVP North; becomes HWY 404 NORTH - See Above From East of Markham: - HWY 401 WEST - Exit HWY 401 to (Exit 375) HWY 404 NORTH - Exit HWY 404 to (Exit 27) HWY 7 EAST - EAST on HWY 7 to 8500 Warden Ave. PUBLIC TRANSIT From Toronto Pearson Airport on TTC: - Take TTC 192 Airport Rocket to Kipling Station - From Kipling, take TTC Subway EAST to Yonge - Transfer @ Yonge, take TTC Subway NORTH on Yonge line (yellow), exit @ Finch Subway Station - Walk to GO Bus Terminal Platform 11. Take GO BUS 302 towards Main Street Unionville (2 stops) - Exit @ Clegg Rd/Warden Av. - Or take TTC Subway SOUTH on Yonge line (yellow) to Union Station for GO Bus connections. From Union Station on GO bus transit: - At Union Station Bus terminal at Bay St., take the Stouffville GO bus towards 71C- Lincolnville - Exit bus @ YMCA Blvd at Kennedy Road - Transfer to York Region Transit (VIVA) bus towards York U WB (2 stops) - Exit bus @ Town Centre/Hwy 7. Destination is a 6 minute walk, on the LEFT. From Billy Bishop Toronto City Airport The Toronto Port Authority offers free shuttles from the airport to Union Station departing every 15 minutes. *Please consult Google Maps or GPS.


Schedule & Notes Make the most of your conference experience! Thursday, November 7 SESSION

Tradeshow TIME

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Friday, November 8 SESSION


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Tradeshow Exhibitors to check out...

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Delegates I want to connect with...

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2013 OMA Annual Conference brochure  

Conference Co-chairs Cathy Molloy, Director, Markham Museum, and Petal Furness, Heritage Interpretation Supervisor, Grey Roots Museum & Arch...

2013 OMA Annual Conference brochure  

Conference Co-chairs Cathy Molloy, Director, Markham Museum, and Petal Furness, Heritage Interpretation Supervisor, Grey Roots Museum & Arch...