Issuu on Google+

in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 1

TABLE OF CONTENTS Click the hyperlinks below to visit relevant topic. Press Ctrl + Home to come back. TABLE OF CONTENTS ........................................................................................................... 1 Part A: AFFILIATES ............................................................................................................... 5 Step 1: BASICS OF AFFILIATE MARKETING ................................................................ 6 1 What Is Affiliate Marketing? ............................................................ 6 2 Why To Do Affiliate Marketing? .......................................................6 3 Types Of Affiliate Marketing Programs ........................................... 8 4 How Affiliate Marketing Works? ......................................................9 Step 2: SELECTING AFFILIATE PROGRAM & PRODUCTS.................................... 11 1 Selecting Market Place Or Affiliate Program ...................................11 2 How To Select Vendor/Affiliate Product? ...................................... 12 3 Best Products For Affiliate Marketing ............................................ 14 Step 3: AFFILIATE MARKETING STRATEGIES ......................................................... 15 4 What is Market and Market Niche? ................................................ 15 5 Market or Market Niche ................................................................. 16 6 Selecting Market Niche ................................................................... 17

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 2

7 What is Market Segment? ............................................................... 18 8

Market or Market Segment .......................................................... 19

9 Selecting Market Segment ............................................................. 20 10

Affiliate Marketing Strategies ...................................................... 21

11

Matching Internet Marketing Strategy with Affiliate Product..... 27

12

New Visitors or Existing Visitors ................................................. 27

13

Risk .............................................................................................. 27

14

Know Your Customer ................................................................... 27

15

Purchase Cycle/Buying Funnel .................................................... 27

16

Implications of Purchase Cycle for Keyword Selection ............... 27

Step 4: CREATING PROMOTIONAL MATERIALS ..................................................... 28 1 Choosing Keywords For Promotional Materials............................ 28 2 Keywords Selection for Search Engine Optimization .................... 28 3 Persuasive Copywriting ................................................................. 28 4 Best Content for Affiliate Marketing.............................................. 28 5 Obtaining Promotional Contents................................................... 28 6 Securing Contents from Theft ....................................................... 28 Step 5: BOOSTING AFFILIATE MARKETING ............................................................. 29

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 3

1 Productivity Tools and Techniques ................................................29 2 Outsource or Automate...................................................................29 3 Common Mistakes Made by Affiliate Marketers ............................29 4 Not Choosing Suitable Software for Web Design ...........................29 5 Static Vs Dynamic IP Address ........................................................29 6 Using Proxy Servers ........................................................................29 7 Meta Tags........................................................................................29 8

Managing Performance as Affiliate .............................................29

PART B: VENDORS................................................................................................................ 30 1 Affiliate Marketing for Vendors ...................................................... 31 2 In-house or Outsourcing Affiliate Program .................................... 31 3 How To Select Affiliate Program For Vendors ............................... 31 4 How To Attract High Quality Affiliates .......................................... 31 5 Maintaining Relationship with Affiliates........................................ 31 6 How To Run In-House Affiliate Program ....................................... 31 8

Setting Amount of Commission ................................................... 31

9 Evaluating Affiliate Marketing Program ........................................ 31 RELATED PRODUCTS .......................................................................................................... 32

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 4

REPORT ABUSE ..................................................................................................................... 33

Buy Full Affiliate Marketing Training Guide eBook (90±); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 5

Part A:

AFFILIATES

Buy Full Affiliate Marketing Training Guide eBook (90±); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 6

Step 1: BASICS OF AFFILIATE MARKETING 1 What Is Affiliate Marketing? Affiliate marketing is principal and agent relationship. Vendor acts as principal and affiliate marketer acts as agent. Affiliate marketer receives commission for completing task delegated by the vendor. Task can be anything such as sale completed, form signup, click on link to vendor website etc. Reward varies depending on the task required. Tasks involving more risk of non-payment such as sales completed carry higher commission. Tasks such as click on vendor link carries lower commission per task performed. Usually affiliate marketing involves commission per sale completed. Affiliate marketing is one of the internet marketing strategies available to vendors. However, affiliate marketing is monetization strategy for affiliate marketers. Affiliate marketers have to adopt other internet marketing strategies to make money via affiliate marketing. 2 Why To Do Affiliate Marketing? Affiliate marketing requires nil or little investment. Vendor pays all the charges for payment processing. You do not need to create your own product or pay money to purchase reseller rights of products. Even if you create your own products, you may run the risk of not attracting enough customers (demand) to generate sufficient revenue. In affiliate marketing you can choose among thousands of products. If one Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 7

product does not work well you can quickly switch to other product without losing any money. Creating your own product takes time and resources. Affiliate marketing provides you an instant product. Many affiliate programs offers upto 75% discount. ACCASUPPORT.COM 75% commission which is the highest commission allowed by ClickBank速 (Market leader in digital downloads). It means you will get majority of the benefit by selling a product and do not have to pay for credit card processing, designing ebook & its covers, protecting ebooks etc. Affiliate marketing programs do not require you to maintain your own paid domain, blog or website which is compulsory for vendors as required by some marketplaces such as ClickBank速. Affiliate marketer can make use of free blogging platforms such as wordpress.com (sophisticated), blogger (simple and recommended) and free web hosting providers such as 000webhost.com, sites.google.com. There can be many other free blogging and web hosting providers but above mentioned are the ones that I have used personally. Marketplaces such as ClickBank速 (recommended) do not require you to buy your own domain name such as www.accasupport.com. Affiliate can host his/her blog or website on subdomain such as ecommerce.accasupport.com etc. Affiliate marketing may not require day to day work depending on the internet marketing strategy chosen for promoting affiliate products. Affiliate marketer can work flexibility at home or anywhere and take holidays without adversely affecting earlier marketing efforts. Therefore, Buy Full Affiliate Marketing Training Guide eBook (90賊); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 8

affiliate marketing is suitable for full time earnings as well as part time earnings. Affiliate marketing is highly rewarding job. Fortunately, it does not require any academic or professional qualification or eligibility criteria. It does not mean that affiliate marketing is easy money. It requires time and hard work to learn internet marketing skills. It cannot make you overnight millionaire. Therefore, please do not quit your job until you start earning reasonably. 3 Types Of Affiliate Marketing Programs Affiliate marketing can have many tiers (levels). Above explained affiliate marketing is 1 tier affiliate marketing in which affiliate receives commission for each sale made through his/her referral. It is the standard form of affiliate marketing programs. More sophisticated affiliate marketing programs can have many tiers. In 2 tier affiliate marketing, affiliate receives commission for each sale made through his/her referral as well as percentage of commission earned by 2nd tier affiliates who joined affiliate program due to the referral of 1st tier affiliate. The commission is not deduced from the earnings of 2nd tier affiliates. 2nd tier affiliates can have his/her own 2nd tier affiliates. Total Earnings= 75%

(1st

tier) +

1st tier

1st tier

75%x10%x2 (2nd tier)

2nd tier

2nd tier

2nd tier

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 9

Some affiliate marketing programs provides commission for sales made by affiliates up to 4 tiers. 4 How Affiliate Marketing Works? Affiliate marketing involves the use of affiliate tracking software or scripts. Many open source and paid affiliate tracking softwares are available. Basically, all affiliate marketing softwares require the use of cookies. Cookies are small scripts, which automatically gets installed on visitor’s computer when visitor clicks on affiliate link generated by affiliate tracking software. It allows tracking the click of visitors on affiliate links placed on different websites over the internet. Affiliate tracking software identifies the affiliate associated with particular affiliate link generated by the affiliate tracking software and redirects visitor to vendor website. Affiliate tracking software usually involves 302 temporary redirection; therefore, it does not provide any backlink to vendor. Affiliate tracking software also apportions sale made by vendor due to referral from particular affiliate link using pre-set basis such as % of commission or absolute monetary value. If visitor has turned off cookies in his/her browser to protect privacy, then affiliate will not get rewarded for sale. Some affiliate programs such as ClickBank® will not redirect visitor to vendor website, if cookies are turn off in their browser in order to protect affiliate interest. Affiliate can tell their visitors to enable cookies temporarily to visit the particular link.

Buy Full Affiliate Marketing Training Guide eBook (90±); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 10

If visitors are really interested in particular product, then they may do so. Diagram: Affiliate Marketing Process

Visitor Arrived

Clicked Affiliate Link

Cookie Installed on Device of Visitor

Visitor Clicked Buy Now Link

Vendor Read Cookie on Device of Visitor

Payment Made by Visitor

Commission Earned by Affiliate

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 11

Step 2: SELECTING AFFILIATE PROGRAM & PRODUCTS 1 Selecting Market Place Or Affiliate Program $ Affiliate program should not require signup cost. They are already charging vendors for obtaining listing in the marketplace. $ Affiliate program should be able to make payment in your country. $ Affiliate program should have low payout ratio. It minimizes the risk of fraud, bankruptcy of marketplace/vendor, loss of check in transit, loss of interest on earnings. $ Affiliate program should have good history of timely payments. Delay in payments leads to loss of interest that could be earned by investing in interest bearing securities. $ Affiliate program should not be subject to excessive charges for releasing payment. Excessive charges will erode net payment realized. $ Affiliate program should have good reputation. It can be determined by contacting other affiliates, searching on the web. $ Affiliate program should be in existence for at least 1 year. $ Affiliate program provider should have sound future prospects. $ Do not be impressed with affiliate program offering instant bonus on signup. Those affiliate programs could be scam or have other ways to offset the amount of bonus paid such as by charging high fee to realize payments or introducing cumbersome conditions

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 12

(Bank account verification, NTN no etc) for realizing payment that average person may not be able to comply with. $ Statistics or analytics is beneficial to allocate the affiliate marketing efforts and resources to well-performing products, market segment (see later) etc and divest efforts and resources from underperforming products, market segment. 2 How To Select Vendor/Affiliate Product? $ Vendor financial performance and position should be sound. If vendor go out of business than your marketing efforts go waste for that product. The way to deal with this problem is described later in this eBook. $ Future demand for vendor product. If vendor discontinues his product, then your marketing efforts go waste. It would be preferable to choose a vendor that has more than 1 product. ACCASUPPORT.COM has 11 products; you can choose to promote our products for 75% commission. $ Vendor should have good reputation. If vendor is involved in deceptive marketing and selling practice, then it will upset your existing contacts and they may leave you. $ Vendor product should be carefully priced. If vendor prices his/her product too high to attract affiliates, then it may not be able to convert referrals into sale. Therefore, you may lose commission as a result. $ % of commission offered by vendor. Higher commission means that you have higher share in value network. Value network is the suppliers involved in delivering product to the final customer.

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 13

Increasing share of profit in value network is fundamental to increase profitability. $ Vendor product should be viable and should not be subject to extra ordinary claims. It can be an indication of deceptive marketing and selling practice. $ Some affiliate tracking software only allows tracking of vendor payment link on only 1 webpage. Therefore, if customer referred through your affiliate link buys by clicking on payment link on other pages than you will lose commission. It is vital that you check out that either affiliate program support only 1 webpage or entire website. In former case, check vendor website for payment links on other web pages. $ Vendor should not have alternative payment links and offline payment options, which cannot identify sale to your referral. In that case, if customer purchase from alternative payment links, then you not get any reward. It includes entry and exist pop-ups. $ Vendor affiliate program should be able to track your affiliate marketing efforts and able to make payments in timely manner. ACCASUPPORT.COM has outsourced affiliate marketing program to ClickBankÂŽ, which is market leader in affiliate marketing industry. $ Vendor product should belong to market niche that you can promote taking account of your skills and experience. However, it is not necessary to have knowledge of market niche providing you use certain affiliate marketing strategies (see later). $ Vendor should have good sales copy, FAQs, testimonials and contact page at minimum.

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 14

$ Vendor should be able to respond to customer inquiries in timely manner to prevent refunds and chargebacks. Refunds and chargebacks lead to loss of affiliate commission. 3 Best Products For Affiliate Marketing Best products for affiliate marketing are as follows: $ Services of individual nature which cannot be provided in bulk such as legal advice, tax consultancy, health care, insurance, horoscope webhosting packages, domain names, credit card processing, internet marketing packages, other eCommerce solutions etc. $ One to one or real time training programs. $ Digital products, such as ebook, audio/video, software etc. It includes educational materials for recognized qualifications such as A-Levels, ACCA, TOEFL, IELTS etc, which visitor cannot be acquired without purchasing study materials. $ Goods or services which do not require physical interaction. $ Goods or services about which individual may not like to discuss publicly or face to face. ACCASUPPORT.COM provides affiliate program for Job Advertisements, Affiliate Marketing, eCommerce, Business, Finance, Accounting, ACCA eBooks.

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 15

Step 3: AFFILIATE MARKETING STRATEGIES Just as traditional marketing can be performed in countless number of ways; internet marketing can also be performed in countless number of ways. Affiliate marketing is a sub-set of internet marketing. Your internet marketing strategy depends on the type of market niche in which you are operating and market segment to which you are trying to promote. 4 What is Market and Market Niche? Market is the platform where buyers and sellers meet to buy or sell product. Market niche is the sub division of market. Market niche can have its own sub market niches. Example: Make money online can have many market niche such as Affiliate marketing, PPC marketing, Blog Marketing etc. Business can have market niche such as finance, accounting, marketing. Accounting can be further market niches such as financial accounting, management accounting, forensic accounting etc. It is the sub market niche that is relevant for affiliate marketing. Affiliate marketer can choose as many market niches depending on skills, experience and resources available.

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 16

5 Market or Market Niche More you closely identify your market niche, more targeted your affiliate strategy will be. It will allow an affiliate to determine the demand and competition in particular market niche. Identifying market niche allows you to obtain cross selling benefits. Marketing different product without any relationship among them does not provide any cross selling benefits. Marketing closely related products enables you to sell more products to same customer and share resources such as domain name, softwares, processes, social networking accounts etc. Identifying market niche also allows an affiliate to obtain economies of scale. You can negotiate bulk purchase discounts when purchasing articles, attract new vendors and other marketers to contact you for ventures. Search engines like websites which is focused on particular market or market niche rather than many markets at the same time. Focusing on every market in general dilutes the density/importance of keywords of your website. Importance of keywords through the eyes of search engine can be seen in analytics tool provided by major search engines such as Google Analytics, Yahoo Analytics, Bing (MSN) Analytics. Focus on particular market niche allows affiliate to establish his/her authority as an expert. Therefore, referral made by affiliate carries significant weight than referral made affiliate focusing on more than one market.

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 17

6 Selecting Market Niche Consider, your prior knowledge and experience of internet marketing before you chose market niche and market segment. It is unlikely to find the market niche that is both profitable and feasible on the basis of skills and resources. Example: Affiliate might want to choose forex trading as market niche based on profitability but may lack necessary credentials, such as recognized relevant qualification, knowledge and experience, to make forex trading a feasible choice. Choice of market niche is most critical part of your affiliate marketing career. Changing market niche is not possible without losing your existing marketing efforts and customer base. You can either choose market niche based on your knowledge and experience or choose market niche entirely based on attractiveness of market niche. Choosing market niche based on knowledge and experience may help an affiliate achieve above average profits in unattractive market. Choosing market niche based on attractiveness may leave you earning below average or average profits. However, you may consider acquiring knowledge of particular market niche with the passage of time. You should consider the time available to learn new knowledge and combine profitability from existing job/business and affiliate marketing.

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 18

It is vital to find suitable market niche and target that niche rather than market in general. Affiliate should take care that your targeted market niche should not be too small to generate sufficient commission. On the other hand, if market niche you choose was too large, then it may have highly successful competitors and you may have a little chance to stand against those competitors. If you are starting your career with no previous experience, then you may consider the attractiveness of market niche for the selection of market niche. Market niche selection based on attractiveness is more risky than market niche selection based on knowledge and experience. Affiliate should take account of the level of risk he/she is prepared to accept. Less profitable market niche may not have enough vendors to promote affiliate products. However, affiliate marketing strategy based on knowledge and skills allow an affiliate to become a vendor as well, which will allow him/her to ripe the benefits of having own product and avoid the limitations of affiliate marketing. See affiliate marketing for vendor later. 7 What is Market Segment? Market segment is particular group of customers who share similar characteristics such as by age, sex, income, spending, levels country, occupation, education, risk attitude etc. Difference between market niche and market segment is that market niche is by product and market segment is by people. First step is to

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 19

choose product. Second step is to determine suitable group of people to promote product. 8 Market or Market Segment Market segment identification allows you to write your promotional materials to target particular people of society. It will make your promotional materials standout from the rest of competition and perceived more relevant by the visitors. Visitors are more likely to share. Promotional materials closely identifying market segment will help to establish relationship and gain trust. Affiliate can be understood as a part of market segment. Market segment allows you to choose suitable marketing strategy. Example: Affiliate having access to local people of the society due to large friend circle, professional relationship, social worker etc can choose offline marketing to bring visitor to his/her website; from where visitors may click on affiliate links. Affiliate is promoting to young people, requires simple website design and easy means to follow up. Offering Newsletter subscription rather than RSS feeds (see later) may be more appropriate due to its simplicity.

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 20

9 Selecting Market Segment If you are promoting products on self-help (market niche), then it can be promoted to many market-segments. Example: People want to improve themselves People want to avoid pain and distress. As discussed in context of market niche, it is vital to find suitable market segment and target that segment rather than market in general. Affiliate should take care that your targeted market segment should not be too small to generate sufficient commission. On the other hand, if market segment you choose was too large, then it may have highly successful competitors and you may have a little chance to stand against those competitors. Size of the market segment should not be considered alone, choice of market segment should be based qualitative factors as well, such as ability to buy online, sophistication of customer, attitudes to buying new products, buying behavior (impulsive or considered), ethical viewpoints, such as wrongful chargebacks and refunds. Market niche you have chosen also influence the choice of market segment. Example: Affiliate promoting products on betting/gaming may target wealthy (income) individuals.

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 21

10 Affiliate Marketing Strategies Affiliate marketing strategies are techniques used to drive traffic (visitors) to vendor website. Affiliate marketing strategy chosen affects the quality, speed, cost, short term profitability, long term growth. Below are some of the popular affiliate marketing techniques with pros and cons of each affiliate marketing technique. Choice of affiliate marketing technique depends on following factors: $ Communication skills, $ IT skills & resources (HTML, CSS, Web hosting), $ Knowledge of market niche, $ Effectiveness to bring targeted visitors, $ Control required over content structure and formatting, $ Maintaining ownership of contents, $ Time to generate earnings, $ Initial and subsequent costs, $ Ability to outsource or automate, $ Ability to carry out till foreseeable future, $ Measuring performance etc. In addition, the type of visitors (existing or new) to which you want to market your products (see later). Factors

Option 1

Option 2

Option 3

-1

+1

+1

Primary Communication skills Secondary Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 22

Control

+1

-1

+1

Score Primary factors are those which cannot avoided in selection of internet marketing strategy. What factor you consider as primary depends on your preferences. Strategies failing to meet primary requirements should be eliminated in selection process. In case of deficiency of skills or resources, these strategies could be adopted later when skills and resources are available. 10.1 Free eBooks Free eBook requires the knowledge of market niche. However, you can use PLR or public domain eBooks (see later) or hire an author to write an eBook for you. Free eBook requires most time. However, it is more authoritative. Establishing authority is one of the persuasion techniques (see later). It will increase the likelihood of converting visitor into sale. Visitor will be already convinced by recommendations and referral of affiliate and regard affiliate referral as sign of quality for the product offered by vendor. Free eBook can be used to promote the several related products at once such as listing useful resources. However, keeping too many links inside an eBook will make visitors feel like an advertisement brochure rather than informational ebook. Free eBook depending upon the software used to compile can be used for viral marketing. Many eBook readers provide an option to share ebooks on social networking websites or just email.

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 23

Free eBooks does not necessarily require you to create and maintain your own website you can upload free eBook to online file sharing websites such as mediafire, 4shared etc and ebook stores such as scribd, slideshare, docstoc, Isuzu etc. File sharing website only allow storing, downloading, sharing of files such as pdf, ppt, doc etc. Bookstores allow reading online; access other ebooks by same author, embedding, following ebook author, statistics etc in addition to storing, downloading and sharing of files in different formats. You can create your affiliate links inside ebooks. These websites provides sharing and embedding of your eBook. If reader will share and other webmasters will embed your eBook, then it will create viral marketing effect. To create viral marketing effect eBook should contain sufficient quantity and quality of information. You can use URL shortening service (see later) to replace the affiliate link with user friendly link to avoid an eBook look like a promotional material. ACCASUPPORT.COM provides URL shortening service, which can be used to hide affiliate links. eBooks can be theft by pirates. Therefore, it is necessary to secure your ebook (see later).

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 24

10.2 Email Marketing Email marketing is the cheap way for promoting affiliate products. Email marketing is itself a separate internet marketing strategy, which requires skills, experience & resources to do it effectively. Email marketing should be done carefully as there are legal requirements to comply with, in some jurisdictions, such as requirement to place unsubscribe link in emails, receiver must opt-in to receive emails etc. Furthermore, sharing web hosting providers have limitations on the number of emails sent per hour and per day. Violation of limits can result in suspension of web hosting account without prior notice. You must ask for details on email sending limits imposed by your web host. Email marketing is useful to extend the earnings made per visitor. Affiliate can follow up visitors for new affiliate products or tell them to complete a task such as referring your blog/website, in return of your original product. Newsletters campaign can be run using PLR, public domain contents or you use can purchase article from freelance article writers. Demographic balance resulted in significant percentage of visitors from developing countries, which may not buy online for cash. However, they may buy for consideration in kind. Email marketing requires mailing list. Mailing list takes time to develop through legitimate means.

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 25

Email marketing requires offering free gifts/newsletters/email courses to induce visitor to subscribe to mailing list. Unethical ways of doing email marketing is purchasing email list. Getting email addresses from social networking account profiles and forum profiles, getting email addresses using whois look up tool to get email address used to register a domain name, sending undirected emails to domain names without knowing the user. Example: Sending emails to anyuser@accasupport.com. Email marketing requires the use of email capturing software, auto responder software and mailing list management software. Usually all these services can be obtained using single software or online services with more or less effectiveness depending on each software or online service. Select one which meets your all necessary requirements and cost budget. Email marketing softwares are of two types. 1. Server based (Online) email software 2. Client based (locally installed) email software Some online services do not allow affiliate links inside email. However, you can place links to your website/blog. Online services allow you to avoid going installation process and significant upfront payment for purchase of email marketing software. Online services may improve its interface on continuous basis and can be

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 26

switched to different service provider, if your email marketing requirements changes or you are unsatisfied with their performance. Server based email software can be accessed from anywhere such as at home or at work. Server based email software is useful, if you use more than one computer such as at home and at work. Server based email software allows you to send emails even when you switch off your computer. Popular online services are aweber, linkwire (free) and mail chimp (free) etc. Linkwire and mail chimp provides free service but they also force their logos at the bottom of emails. Mail chimp does not allow affiliate links inside email. PHPList is very popular free script for email marketing, which can be installed on your web hosting account. It can be installed using automatic script installers such as softaculous and fantastico that could be given in web hosting control panel. However, you can manually install just like other blogging and forum scripts. Affiliates should not exclusively rely on email marketing. Email marketing can be used as complementary marketing strategy in combination with free ebooks, website or blogs.

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 27

10.3 Forums 10.4 Social Media Marketing 10.5 Video Marketing 10.6 Blogs/Websites 10.7 Article Marketing 10.8 RSS Feeds 10.9 Paid Advertising 11 Matching Internet Marketing Strategy with Affiliate Product 12 New Visitors or Existing Visitors 13 Risk 14 Know Your Customer 15 Purchase Cycle/Buying Funnel 16 Implications of Purchase Cycle for Keyword Selection

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 28

Step 4: CREATING PROMOTIONAL MATERIALS 1 Choosing Keywords For Promotional Materials 2 Keywords Selection for Search Engine Optimization 3 Persuasive Copywriting 4 Best Content for Affiliate Marketing 5 Obtaining Promotional Contents 6 Securing Contents from Theft

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 29

Step 5: BOOSTING AFFILIATE MARKETING 1 Productivity Tools and Techniques 2 Outsource or Automate 3 Common Mistakes Made by Affiliate Marketers 4 Not Choosing Suitable Software for Web Design 5 Static Vs Dynamic IP Address 6 Using Proxy Servers 7 Meta Tags 8 Managing Performance as Affiliate

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 30

PART B: VENDORS

Buy Full Affiliate Marketing Training Guide eBook (90±); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 31

1 Affiliate Marketing for Vendors 2 In-house or Outsourcing Affiliate Program 3 How To Select Affiliate Program For Vendors 4 How To Attract High Quality Affiliates 5 Maintaining Relationship with Affiliates 6 How To Run In-House Affiliate Program 8 Setting Amount of Commission 9 Evaluating Affiliate Marketing Program 9.1 KPI 1 9.2 KPI 2 9.3 KPI 3 9.4 KPI 4 9.5 KPI 5

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 32

RELATED PRODUCTS Books Management Accounting

Free Demo F2

Performance Management

F5

Financial Management

F9

Governance, Risk & Ethics

P1

Business Analysis

P3

eCommerce / eBusiness Implementation

$£€

Click the hyperlinks above in underlined style to visit relevant webpage at http://accasupport.com

Buy Full Affiliate Marketing Training Guide eBook (90±); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


in

f

t

+1

Step-by-Step Affiliate Marketing Guide eBook to Make Money Online - P a g e | 33

REPORT ABUSE Please inform me at kabuli_52@hotmail.com (preferred) or murtaza@accasupport.com, if you find any misuse of this study material or www.accasupport.com. In addition, if you find any information in this study material or website that is awkward, unethical, other than normal etc from your viewpoint. This study material is not available at any other website over the internet except clickbank.com. In addition, this study material is not available in the form of printed books, DVDs etc. Website hacking is very common over the internet. Hackers modify, delete and add contents on the targeted websites by gaining unauthorized access to webserver, where the webpages are stored. Reporting abuse will save other visitors to the website from being victimized. Please help me discouraging these anti-social elements. I will keep confidential any corresponding between us. For more info, please see my privacy policy

Buy Full Affiliate Marketing Training Guide eBook (90Âą); at ACCASUPPORT.COM | NEWSLETTERS | COMMENT | FORUMS | JOBS

in

f

t

+1


Affiliate Marketing Training Guide eBook