Distributors are asking critical questions regarding how this Web tool will help accomplish the core activities of network marketing--selling, recruiting, motivating, educating, training, and supporting the people in their organizations. They want to know how it fits with the other tools of their business. Distributors are starting to find out what corporations found out--your Web strategy has to be a part of your business strategy.
So, how do you go about doing that--making sure that the Web tools you buy are valuable to your business? In my experience there are four prerequisites that make all of the difference:
1. Investing time and energy: Someone in your organization or the company
2. 3.
4.
creates sales presentations, prospecting tools, and product promotion materials. It takes time and energy. These materials need to be on your Web sites and continually updated. Training on how to use the Wweb tools: Make the Web tools as easy to use as the techniques your distributors are already using. Remember, tools that you put on the Web have a learning curve. The message is important, not the method: It doesn't matter how great your Web site looks or if the latest whiz bang technology is used to create it. If you do not use your Web tools to assist people in understanding the message of your company, the tools will not be effective. Remember, Web designers know the Wweb, but you know your customers. A site needs to be understandable and user friendly to your customers. Focus on what the Web is good at: Look at communicating with and training your downline, working with your warm market, and working with your customers. All of these things are achievable, but other goals like recruiting your entire downline on the Web are most likely going to create disappointment.
Obviously there are other issues to consider in using the Internet in your MLM business, but I have found that the basic key to success is getting people to understand the concept that their Wweb strategy needs to be part of their business strategy. It does my heart good to see more and more of my prospective customers no longer make their decision primarily based on the question, "What does your product do?" Instead, the critical question posed by more and more of them is, "How does your product help my business?" Articles | News | Press Releases | Company Directory | Contact Us
Be the Messenger By Bryan Thayer Brian Thayer Wednesday, Jun 4, 2008