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Brand Manual


The Brand

SIGNATURE - The brand presents the elegance and power there is literally behind the signature, is a handwritten depiction used to sign documents of great importance and value. ICON - Focused on the values that a person of importance and elegance reflects in society: order, solidity, confidence, finesse, class; refers to gender equality as it makes no direct reference to any gender because it is divided into equal parts by the curve that defines the body of the letter S

Secondary version

HORIZONTAL VERSION The use of this version strictly prohibited unless the format of the communication requeries it.


Working on the dimensions

X size determines the border size on the icon

it also set the distance between icon and brand

2

28

The Protection area is determined by the value of 2X at each side edge of the logo.

The width is 28 times the value of X

2.5


Brand subsidiaries The Brand Subsidiary are placed below the brand, at 1.5X of distance and have proportionaly the same height (1.5X). The typeface is Julius Sans One and is set in All Caps at a tracking of 300.

MANAGEMENT X size determines the border size on the icon

it also set the distance between icon and brand

2.5

PRIVE 2

MANAGEMENT

1.5

H O S P I TA L I T Y


“London's first full-service luxury lifestyle and integrated concierge group�


Typeface selection

Julius Sans One

ABCDEFGHIJKLMNOPQRS TUVWXYZ

Logo typeface, strictly used for the logo and header quotes only.

ABCDEFGHIJKLMNOPQRS TUVWXYZ-abcdefghijklm nopqrstuvwxyz

Quick sand typeface has been selected for its availability in the web platform, it has a clean style and elegance that appeals the brand perfectly.

ABCDEFGHIJKLMNOPQRS TUVWXYZ-abcdefghijklmno pqrstuvwxyz

Futura is a third selection, Can be used to compliment the body text, it usage is more for notes, references and any other secondary text.

Quicksand

Futura


Incorrect usage of the logo

The logo must be solid and single color.

Transparency is allowed when visibility is ensured

Can’t rotate the icon

Icon is allowed to be used alone

Can’t rotate the logo

Filters can be used when using the Icon alone

No other color than Black and white

Do not change the typeface of the brand


The UK service sector makes up around 73% of GDP.[202] London is one of the three "command centres" of the global economy

Signature Lifestyle  

Basic Brand Manual for the usage of the logo and typeface.

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