The ‘REVITALIZE’ Framework for Conducting Effective OD Interventions

Murad Salman Mirza

The ‘REVITALIZE’ Framework

- for conducting effective OD interventions A look at the REVITALIZE framework — a facilitative tool that provides a solid foundation for conducting effective Organizational Development interventions

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rogressive organizations routinely look for a significant edge over the competition that can enable increased market share, fertile revenue streams and sustainable growth. Unfortunately, too many organizations focus on the shortterm resolution of current challenges and fail to realize the ‘Big Picture’ perspective in terms of harnessing the inherent strengths and accessible resources with an engaged workforce to secure a stellar future. Consequently, the efforts of OD practitioners are conveniently diluted by shortsighted corporate imperatives.

Fortunately, such misfortunes can be avoided and the following approach safeguards against Machiavellian measures to preserve susceptible reputations.

This article introduces the ‘REVITALIZE’ framework as a facilitative tool in providing a solid foundation for conducting effective Organizational Development (OD) interventions. It integrates the three key components of OD initiatives, i.e., Appreciative Inquiry (AI), Action Research (AR) and After Action Review (AAR),

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judiciously with Astute Deployment and Ardent Inculcation to ensure maximum probability of achieving success in attaining desired goals. Let’s get acquainted with the 'REVITALIZE' framework:

Overview of the 'REVITALIZE' Terminology • Realize & Embrace (Appreciative Inquiry Stage) This refers to the Appreciative Inquiry (AI) stage of the ‘REVITALIZE’ framework and requires cognizance of the key issues within the organization that merit an OD intervention and encompasses unadulterated exploration and sound understanding of the multidimensional aspects of the challenge(s) faced. It demands wholehearted appreciation and precise leveraging of the organization’s inherent strengths to effectively overcome any actual/potential detrimental aspects associated with the respective situation. While it requires honestly reflective leadership, progressive mindset, competent enabler and the sincere willingness to engage in an open and productive dialogue with all the

key stakeholders to formulate feasible and robust solutions, there is also a requirement of a clear picture of the destination coupled with a convincing strategic narrative and an efficient OD Intervention Plan adorned with relevant tools and techniques to accomplish the desired objective(s) within the stipulated time frame.

• Verify & Implement (Astute Deployment Stage) This refers to the Astute Deployment stage of the ‘REVITALIZE’ framework. It requires due diligence of the OD Intervention Plan in accordance with the strategic imperative before moving forward with the remedial measures and includes identification, selection and appointment of key personnel who would be engaged in ensuring timely and efficient application of all intervention steps, tools and techniques. It requires visible and unwavering leader-

Many organizations focus on shortterm resolution of challenges and fail to realize the ‘Big Picture’ perspective in terms of harnessing the inherent strengths & accessible resources with an engaged workforce to secure a stellar future

Pictorial Depiction of the ‘REVITALIZE’ Framework Effective OD Interventions Embrace

Verify

Analyze

Learn

Embed

Realize

Implement

Test

Improve

Zest

Appreciative Inquiry

Astute Deployment

Action Research

After Action Review

Ardent Inculcation

• Learn & Improve (After Action Review Stage) This refers to the After Action Review

stage of the ‘REVITALIZE’ framework which requires a painstaking review of the OD intervention activities undertaken to achieve desired goals. It is imbued with a commitment to find the primary drivers of successes or shortcomings and ingrain the lessons learnt in future OD initiatives.

It involves all the key stakeholders and is generally facilitated by the person with the primary responsibility for conducting the OD intervention. Honest, unbiased and reflective opinions/viewpoints/perspectives are actively solicited at the respective forum to ensure that a clear picture emerges with respect to what was planned and what was achieved. There is a strong commitment to continuous improvement behind this whole exercise and all participants are expected to take appropriate corrective/preventive actions within their realm of responsibility to ensure a solid foundation for success in future OD endeavors. Relevant records of such a forum are a highly valuable addition to the knowledge bank.

• Zest & Embed (Ardent Inculcation Stage) This refers to the Ardent Inculcation stage of the ‘REVITALIZE’ framework that is a visible and exuberant celebration of success that recognizes and, in some cases,

rewards the contribution of team members and conveys gratitude to the key stakeholders. It is also a form of motivational communication and positive reinforcement for behavior modification throughout the organization and is designed to increase the engagement levels and create a ‘domino effect’ of success. A critical aspect of this stage is the discipline that needs to permeate effectively within the organizational fabric as lessons learnt are ingrained to facilitate future OD initiatives. There is always a chance of slackness/complacency once the euphoria of success simmers down, therefore, formal and informal means of gauging organizational alertness should be a strategic imperative to maintain the steady stride to performance excellence. The significance of securing an accessible and current knowledge bank cannot be overstated, especially, during employee turnover situations.

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• Test & Analyze (Action Research Stage) This refers to the Action Research stage of the ‘REVITALIZE’ framework which requires an exhaustive periodic exercise by the project team in gauging the robustness of the implemented solution(s) by simulating/deliberating ‘less than ideal’ conditions that may present themselves once the formal OD intervention process has been completed. This ensures that any aspect that could jeopardize the whole initiative is timely and suitably mitigated, neutralized or eliminated through appropriate corrective/preventive actions to maximize the efficacy of achieving desired goals. It includes the assessment of past actions, employed processes and subsequent results with the intended outcomes in accordance with the OD Intervention Plan and asking incisive probing questions that will illuminate areas of concern/deficiency and instigate timely solutions, especially, in case of overcoming unforeseen challenges.

The presence of an accessible and healthy knowledge bank is critical to the success of this stage.

The REVITALIZE framework is inherently prescriptive in nature but refrains from recommending specific cures for troubling ailments to ensure the sanctity of organizational uniqueness

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ship support from influential quarters and demands unequivocal communication to proactively address the concerns of impacted parties. It requires timely monitoring of progress, seamless dissemination of updates and sagacious resolution of deviations from the OD Intervention Plan, while necessitating the effective utilization of critical incident technique (CIT) and incentivizing the maintenance of daily diaries for maintaining/securing a healthy knowledge bank for later reference.

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F > muradsalmanmirza About the author

Murad Salman Mirza is an innovative thinker and an astute practitioner in areas within and associated with the fields of Organizational Development, Talent Management and Business Transformation march 2017 |

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