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SALES KIT

04.02. - 06.02.2014


// FROM THE MARKET FOR THE MARKET MUNICH FABRIC START is one of the leading international trade fairs for fabrics and accessories. Twice a year exhibitors from all over the world meet in Munich for the season opening to present the latest fabric and accessory trends to the fashion industry. With a unique trade fair format that provides sound trade and trend information in a productive working atmosphere combined with a personal touch, MUNICH FABRIC START has meanwhile established as an international sourcing platform for designers, product managers and buyers. About 950 exhibitors from 33 countries, around 1,500 collections and a comprehensive range of fabrics, additionals, fabric finishing and full-packaging services

ensure the competence and professionalism required by 18,500 trade visitors for a perfect season opening. MUNICH FABRIC START covers the entire area of the Munich Order Center MOC as well as the neighbouring Zenith Hall. Top-class trend events, forums, trade publications as well as star-studded panel discussions offer a substantial information pool to trade visitors. The early entry in the new fashion season and a comprehensive range from mid to high-quality collections convince industry professionals from throughout Europe. “From the market for the market� is and will be the claim of those in charge at MUNICH FABRIC START.

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// OUR AREAS & EXHIBITORS COLLECTIONS The entire product range of fashion fabrics from basic to haute couture creations and of all apparel sectors can be found on three exhibition floors. These include woven and knitted fabrics in wool, cotton, silk, silk-look und functional fabrics. Also to be found here are relatively new fibres such as bamboo, polylactic and milk fibres, high-tech coatings and intelligent fabric systems

for activewear. Highly topical themes and new market trends such as sustainability, eco-certifications or organic fibres are focussed, – where necessary – especially highlighted and explained by experts. Exhibitors in this section include: Marzotto, Ratti Donna, Lisa, Plouquet Textiles, Avelana, Wolbo-Fashion, Riopele/Bonotto.

ADDITIONALS Trims and accessories form the second focus of the trade fair. Two halls feature approx. 210 of the world’s leading specialists showcasing both functional and decorative ideas in this segment. This area offers the latest trends in buttons, ribbons, ornamentations, rhinestones, fasteners and labels. The latest developments

In 2003 the BLUEZONE was launched as a unique concept for the textile sector and is seen as the key starting point for all denim fairs. Focused in Hall 5 (Zenith Hall) right next door to the MOC are the fabric and accessories trends for the denim and sportswear segment. Meanwhile, approximately 55 of the world’s leading denim weavers, finishers and washers present the latest developments for denim-, street- and sportswear. To the season A/W 11/12, BLUEZONE has started into a new era: with a shortened running time of two days, longer opening hours and a new highquality

04.02. + 05.02.2014 stand system being appreciated by exhibitors as well as visitors. Also to the season S/S 12 the BLUEZONE is set to step up the pace even further. Under the slogan “Tomorrow is Today” or shortly “TisT”, the future is taken as programme. The centrepiece of this visionary concept lies in presenting two seasons, the current season but also initial ideas and developments for the next season. By this the sourcing is given a new creative dimension - already today trends are presented that will become more and more important tomorrow. Exhibitors in this section include: Orta Anadolu, ISKO, Europa, ITV, Tejidos Royo, TRC Candiani.

SHOWROOMS in linings, lace, embroidery and interlinings will be presented here as well as full-service solutions for labelling & branding. Exhibitors in this section include: Union Knopf, Swarovski, Vivolo, A.M.F., YKK, Shindo, Knopf Schäfer.

Services beyond fabrics! SHOWROOMS is the concrete answer to current demands on the market. In September 2009 MUNICH FABRIC START extended its range to include full-packaging suppliers. In the classy surroundings at SHOWROOMS, selected firms present their entire range of services. They are taking over where manufacturers and trad-

ing firms leave off in terms of sourcing and production. SHOWROOMS is just a further proof that MUNICH FABRIC START is right on to the market demands. It maintains its flexibility while remaining a significant service partner for the market. Exhibitors in this segment include: N.I. Teijin Shoji, Blustar, H.D. Isler, Lagoon Limited, it’s organic, Creative Fashion.

DESIGN STUDIOS

ASIA SALON In 2006 the ASIA SALON was formed as a stage for selected manufacturers from the Asian region. In addition to showcasing high-tech systems for outerwear, the collections in Atrium 3 also focus on trend ranges for

BLUEZONE

lingerie, fashion and sportswear – for both woven and knitted goods. Exhibitors in this section include: Camin, Teijin, Takisada, Chikuma, Saeron, Chori.

Another Creative Dimension! Initiated in September 2012, DESIGN STUDIOS is the concrete response to a growing need for progressive and individual design solutions in the textile industry. The creative platform of MUNICH FABRIC START has established as independent exhibition format in the firstFLOOR and opens a new creative dimension to the visitor’s design process.

Textile designers and trend offices from all over the world present their textile designs and latest developments thus offering the sourcing process to be arranged more flexible. Exhibitors in this section include: Anteprima, Gibson Design Studio, Robert Vernet, Clairéclair, Bernini, Amsterstampa and The Collection.

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// OUR LOCATION

MUNICH FABRIC START is held at a modern trade fair and exhibition centre, the Munich Order Centre (MOC) in the north of Munich. The unique architecture is bright and spacious providing different stand and presentation possibilities. The range of exhibition space spans from white stands and light-flooded atriums to individual studios. This creates a comfortable and productive working atmosphere that is appreciated by both, exhibitors and visitors time and again. BLUEZONE is located in the Zenith Hall (Hall 5) only a few metres away from the MOC. This old factory building dating from the 20s with the charm of its industrial past creates an inspiring and product-oriented working environment for exhibitors and visitors alike. The exhibition venue of MUNICH FABRIC START consisting of these two locations can easily be reached by car and public transport and offers sufficient parking facilities.

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// OUR VISITORS

Top-class business in combination with detailed market and trend information - that is the approach of MUNICH FABRIC START. For this reason, special attention is given to the appropriate visitor profile. Only professionals are authorised on presentation of their proof of affiliation to the industry. Visitor groups include: Manufacturers of clothing and fashion accessories Agents of retail, wholesale or mail order and purchasing associations that list clothing and/or textile accessories in their product range Upstream suppliers to the fashion industry Distributors and commercial agents of clothing and fashion accessories

For over fifteen years now visitor numbers at MUNICH FABRIC START have been steadily increasing. In September 2013 the fair registered a slight increase in attendance with 18,500 visitors that were of particular high quality as well as internationally this season. Represented on site were the complete line-up of German ready-to-wear manufactures as well as top decision-makers and designers from neighbouring countries.The proportion of foreign visitors has slightly increased to 35%; add to this the impressive quality of visitors including established brands such as C&A, H&M, Gerry Weber, Marks&Spencer, Mustang, Drykorn, Marc O’Polo, Mac, Tommy Hilfiger, Hugo Boss, Armani, Jean Paul Gaultier, Gucci and many others.

Agents of related departments such as interior/lifestyle

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IMPRESSIONS AUTUMN.WINTER 14/15

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// OUR FACTS Exhibitor and Visitor Profile of the Last Fair at a Glance: About 950 exhibitors from 33 different countries presented over 1,500 collections in the wool, cotton, silk & silk-like fabrics, prints, functional materials, denim & sportswear segments in addition to buttons, zippers, labels, ribbons, buckles, rivers, etc. Spread of Exhibitors by Continent, MUNICH FABRIC START September 2013 :

Asia: 9 % USA + Africa: 1 %

Europe: 90 %

Spread of Exhibitors within Europe: Great Britain 2 % Others 5% Netherlands 2 % Spain 2 % Austria 4 % France 5 %

Germany 35 %

Italy 24 %

Exhibitor Growth at MUNICH FABRIC START 2000 – 2013 900 800 700 600 500 400 300 200 100 0

Country

Number of Exhibitors

Germany

277

Italy

242

Turkey

149

Korea

45

France

36

Austria

29

Portugal

23

Spain

20

Hong Kong

20

China

19

Netherlands

15

Great Britain

15

Switzerland

9

Japan

7

Belgium

6

Pakistan

6

Greece

5

10000

Bulgaria

4

5000

India

4

0

Taiwan

3

Denmark

3

2002

2003

2004

2005

2006

2007

2008

2009

February

282

496

580

637

648

668

728

762

September

381

541

639

650

706

755

745

765

2010

2011

2012

2013

727

768

792

847

775

823

857

952

Visitor Growth at MUNICH FABRIC START 2005 – 2013 20000 15000

2005

2006

2007

2008

February

11000

11060

12500

14200

September

11000

12000

12600

14200

USA

3

Egypt

2

Czech Republik

1

Lithuania

1

Tunisia

1

Thailand

1

Liechtenstein

1

Poland

1

Country

Visitors in %

Romania

1

Germany

65,00

Iceland

1

Rest of Europe

20,00

Morocco

1

Others

15,00

Ireland

1

2010

2011

2012

2013

14350

15640

16900

17600

18200

14910

16550

17700

18200

18500

2009

Visitors by Country MUNICH FABRIC START in September 2013

Total 952 Total number of countries

33

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PREMIUM ACCOUNT FOR FREE!

// OUR SERVICE

MUNICH FABRIC START Free Premium Account!

MUNICH FABRIC START is structured, functional and, above all, service orientated. In order to arrange your stay as comfortably and effectively as possible, MUNICH FABRIC START offers a set of marketing activities as well as comprehensive services:

Communication Services MUNICH FABRIC START Fair Catalogue: We produce a high-class fair catalogue including all your exhibition data, hall layout plans, an agent index, general information and further details on the fair. In addition, your online entry including address details, description of collections, product groups, certifications, agent’s and company information can be easily created and maintained.

MUNICH FABRIC START Online Exhibitor Index: Our visitors can also find all your exhibition data on our comprehensive homepage. The detailed exhibitor search contains different selection options helping visitors to prepare and follow up their trade fair visit. Your personal entry is available online about four months before and three months after the fair.

In addition to the regular online profile, we offer you our Premium Account for free also for the coming season Spring.Summer 15. Attain the best possible online presence for your company by: the comprehensive profile account with a detailed product description, images of your collection, company´s logo and a campaign design the presentation of your company´s logo within the exhibitor search an E-Blast service as a newsletter template with your corporate design

MUNICH FABRIC START Free Exhibition Guide: MUNICH FABRIC START Magazine: Our high-class magazine is published in advance of each fair with a circulation of 8,000 pieces. It combines a classy layout with a sound editorial approach and is available for exhibitors and visitors on all three fair days, displayed in all frequented areas of the fair. One of the core elements of our fair communication is the report of exhibitor’s product innovation and company news. Besides relevant information and substantial developments of the fair, the magazine also includes appropriate images and covers relevant subjects of the industry. Take this opportunity to communicate your company and product news to your customers - as a free service of MUNICH FABRIC START.

Your participation at MUNICH FABRIC START is communicated in our free Pocket Guide consisting of a collections index, hall layout plans as well as further service information. MUNICH FABRIC START Advertising Services: As an exhibitor you will be supported by MUNICH FABRIC START with a high-class advertising package. Use this opportunity and feature your company with an advertisement in our Catalogue, the Exhibition Guide or the Magazine. MUNICH FABRIC START Press Relations: We attach high value on a good and professionaly accurate press relation though MUNICH FABRIC START is communicated in diverse media, however primariy in the trade press - through advertisements, editorial articles about every phase of the show, banner placement and the publication of fair facts on different web portals. In addition, press representatives are invited to the fair and receive all relevant information about the fair and exhibitors.

Technical Services MUNICH FABRIC START Stand Modules: When you book a fair stand, you not only receive the stand space but a complete package. Dependent on the size of the booked stand, basic equipment include walls, carpet, light, stand sign, tables, chairs, clothes racks / shelf components, a lockable cabinet, power connection, a rubbish bin and your catalogue entry. MUNICH FABRIC START Technical Service: Of course, further elements can be ordered in addition to the basic equipment. Our technical order form contains the most important elements, furnishings and additional services though individual requests can also be met. We build your stand in line with your wishes and requirements so you merely need to arrange your collections.

MUNICH FABRIC START On-Site-Service: In case you will notice something missing at your stand on the assembly day you can easily re-order almost any element on site from the exhibition office. You will also find a professional team at your service in case you have any further requests.

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// OUR SERVICE Trend Services

Additional Services MUNICH FABRIC START Free Coffee Bars: In every hall, we offer you free coffee specialties served at diverse coffee bars. MUNICH FABRIC START Free Lunch: We offer you a free and tasty lunch on all three days of the fair. MUNICH FABRIC START Catering: Besides free coffee bars and free lunch, MUNICH FABRIC START features a variety of different culinary restaurants. MUNICH FABRIC START Free Visitors Management: All of our visitors enjoy free admission once they have presented their trade proofs. Admission tickets can be easily ordered beforehand and will be sent out to visitors by post or email free of charge. On-site registration is also quick and easy. MUNICH FABRIC START Internet: We offer free WiFi for exhibitors on the fair premises as well as internet areas with installed computers open to everyone.

MUNICH FABRIC NIGHT: On the second evening of the fair, we cordially invite exhibitors and visitors to our traditional Get Together - the MUNICH FABRIC NIGHT. Delicious drinks and snacks are offered to smoothly let the evening finish. MUNICH FABRIC START Shuttle Service: On all three fair days, a bus shuttle will run between Munich Airport and MUNICH FABRIC START. A rickshaw and Tuk Tuk service will run between MOC and BLUEZONE (Zenith Hall).

MUNICH FABRIC START Trend Areas: Our Trend Areas show theme-related trend highlights of the season. MUNICH FABRIC START Sample Areas: The Sample Areas provide information in the respective halls about your ranges and those of the other exhibitors and are spread across the entire exhibition area into Hall 5. MUNICH FABRIC START Colour Forum: The elaborately staged Colour Forum is located in the lobby in front of Hall 2 and visualises the selected trend coulours of the season. MUNICH FABRIC START Colour Card: Every season is summarized in six trend themes - four themes dedicated to men’s and womenswear, one theme for denim and sportswear and one for kidswear. Each trend theme is composed of images, moods, impressions, texts and of course trend colours with the corresponding Pantone ® references. MUNICH FABRIC START TrendSeminars: Trend Visions provides presentations and lectures from renowned international agencies and institutions about fashion, trends, certifications as well as other highly topical issues of the current season.

organicselection by MUNICH FABRIC START: In September 2009 MUNICH FABRIC START successfully launched the sustainability forum organicselection by MUNICH FABRIC START, thereby enlarging the range of services offered around responsible and environmentally friendly production at the fair. The meanwhile strongly frequented forum provides sound information and innovation around sustainability and ecology - from the production and product up to the certification. All presented fabrics are certified and provide the specific product and exhibitor’s details so that exhibitors can easily be contacted on site. ECO Village Featured for the first time in September 2010, the Eco Village is a service center for visitors to directly get in contact with siginifant certification bodies and non-profit organisations promoting sustainability and environmental awareness in industry and retail. Established companies and organisations such as the Institute for Market Ecology IMO, the Fair Wear Foundation, Textile Exchange, bluesign technologies AG, IVN (Internationaler Verband der Naturtextilwirtschaft e.V.), and Ceres will be ready to provide you with answers to your individual questions regarding environmental compatibility, saving of resources, social compatibility, eco standards and certifications.

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// OUR PRICES

1. Stand Rentals ADDITIONALS

Hall 1 and Hall 2

Price: 175,00 EUR per m² plus 19% VAT.

COLLECTIONS

Hall 3 and Hall 4, Atrium 4, Studio 1 and Studio 2

Price: 175,00EUR per m² plus 19% VAT.

ASIA SALON

Atrium 3

Price: 175,00 EUR per m² plus 19% VAT.

BLUE ZONE

Hall 5 (Two days!)

Price: 185,00 EUR per m² plus 19% VAT.

SHOWROOMS

Atrium 3

Price: 185,00 EUR per m² plus 19% VAT.

2. Marketing Activities

Area Map

MOC Munich Order Center

Price up to 20m2: 150,00 EUR plus 19% VAT. Price up to 30m2: 200,00 EUR plus 19% VAT. Price from 31m2: 250,00 EUR plus 19% VAT.

secondFLOOR 2. OG

COLLECTIONS

3. First-Time Participation Fee:

COLLECTIONS COLLECTIONS S2

S2

Price: 295,00 EUR plus 19% VAT.

4. Exhibitor‘s Liability Insurance

S2 COLLECTIONS

First floor 1. OG

Price: 25,00 EUR plus 19% VAT.

ASIA SALON

COLLECTIONS

A3ASIA SALON

COLLECTIONS A4+S1 COLLECTIONS COLLECTIONS

ASIA SALON ASIA SALON

A3 A3 A3

5. Entry as Co-Exhibitor:

Price: 275,00 EUR plus 19% VAT.

S2

A4+S1 PATTERNSTUDIOS A4+S1 A4+S1

PATTERNSTUDIOS PATTERNSTUDIOS PATTERNSTUDIOS

Ground floor EG H1

H1 H1 H1

ADDITIONALS

COLLECTIONS

COLLECTIONS

ADDITIONALS ADDITIONALS ADDITIONALS FOYER

H2 COLLECTIONS H3COLLECTIONS COLLECTIONS FOYER H2 H3 H2 H3 H2 H3 FOYER FOYER FOYER

COLLECTIONS H4 COLLECTIONS COLLECTIONS H4 FOYER H4 H4 FOYER FOYER FOYER

FOYER FOYER FOYER

BLUEZONE BLUEZONE BLUEZONE BLUEZONE H5

Zenith Hall

H5 H5 H5


// TESTIMONIALS Exhibitor Testimonials at the MUNICH FABRIC START in a Nutshell:

Roland Oberstein, N.I. Teijin Shoji Europe:

Andreas Faerber, CEO of A.M.F. spa:

Barbara Gnutti, ITV Industria Tessile del Vomano (I):

Marco Lucietti, Global Brand Manager of ISKO:

“The discontinuation of Interstoff years ago made room for a new fair and new concept in Germany. Thanks to its early date each season MUNICH FABRIC START managed to make itself indispensable to the German market in a very short time. Anyone wanting to sell today in Germany has to exhibit here. Munich is the most important date for the entire German fashion sector – today already more important than Texworld and PV in Paris.”

“AMF is one of the pioneers at MUNICH FABRIC START and was already presented at the fair when it was still an event for Bavarian trade representatives. The fair particularly makes sense because of its early date – we would even prefer mid-July. Though the date in February is perfect. We use the fair not only to maintain customer contacts but also as a real “working fair“ where new developments are suggested and discussed. Milan or Paris are not options for us (AMF does not exhibit there) as these fairs are too late and too dispersed – we want to work with our customers in a targeted manner.”

“First of all we are extremely intrigued with the way that MUNICH FABRIC START has arranged BLUEZONE. It is a very beautiful presentation area for the collections now. Music and lighting were excellent and the support through the new Trend Book is also perfect. Furthermore, I would like to thank you for the wonderful Oktoberfest where we had a fantastic time. For us, however, two days are very tight.”

“The new BLUEZONE concept has convinced ISKO and we are delighted that we saw more than 50 customers over the two days of the trade fair including such key accounts as Hugo Boss, Mac Jeans, Gardeur, Zerres, Gerry Weber, Esprit and Brax. MUNICH FABRIC START is for us an opportunity to maintain contacts and conclude and fine-tune deals that have been in the pipeline. For this we feel two days makes sense. The mood was generally good at the BLUEZONE, as I also learnt from other exhibitors and customers.”

Kevin Lobo, Creative Director of Boss Black: “I am a big fan of MUNICH FABRIC START. We are represented with over 50 teamsters here”

Norbert Hinderberger, Orta Anadolu (TR): “BLUEZONE by MUNICH FABRIC START will be an even more substantial platform for us in the future. The concept completely matches with our company’s presence that we already redesigned last season.The fair has become more and more important for Orta, so we were encouraged to add another extra for September – with a central and extended stand. Our customers are excited.”

Reiner Knochel, Product/Channel Marketing Manager of the yarn factory Madeira Garnfabrik (DE): “Already after two days we reached the customer numbers this time that we normally reach after three. We are really enthusiastic. Organisation is so helpful, exhibitors’ needs are always catered for and everything runs so smoothly. Plus all the service and atmosphere – just great”.

Panos Sofianos, Royo: “For Royo and Denim Valley, BLUEZONE is the absolutely perfect platform! We have joined it right from the beginning and never missed a season because we like the style and ambiance of MFS very much. The trade fairs are well-organized with functional stands and equipment as basis for exhibitors to be optimally presented. A variety of services is offered and the enjoyable but productive working atmosphere is appreciated by our customers. This multinational platform offers sound trend information at an ideal timing for the denim community to be informed about the latest market developments. That is why BLUEZONE for us is the perfect place to do business with pleasure.”

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CONTACT CEO

Project Management

Wolfgang Klinder Tel: +49 (0)89 45 22 47 44 Fax: +49 (0)89 45 22 47 22 E-Mail: wk@munichfabricstart.com

Susanne L端bbert Tel: +49 (0)89 45 22 47 70 Fax: +49 (0)89 45 22 47 22 E-Mail: sl@munichfabricstart.com

Sebastian Klinder Tel: +49 (0)89 45 22 47 33 Fax: +49 (0)89 45 22 47 22 E-Mail: sk@munichfabricstart.com

Fabienne Lackner Tel: +49 (0)89 45 22 47 10 Fax: +49 (0)89 45 22 47 22 E-Mail: fl@munichfabricstart.com



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