Target: Female, 47-54, Secondary: Male disposable income available, parents of 2 grown children no longer at home. Product: Guided tours to Europe
I believe it’s not only me who thinks visiting Paris is the first thing to come up with when I hear about traveling Europe. With the background image of Eiffel Tower, I chose Baskerville and huge font size. I arranged the placement and direction of the text and I hope viewers can still read the sentence “Do not overthink this.� smoothly, and also I meant to create a spiral flow/movement with the arrangement.