YOUR GATEWAY TO A GLOBAL LIFE
European Master in Tourism Management
THE FIRST ERASMUS MUNDUS JOINT MASTER DEGREE IN TOURISM MANAGEMENT
EMTM - YOUR GATEWAY TO A GLOBAL LIFE WHAT? The European Master in Tourism Management is a two-year world-class integrated programme aimed at qualifying graduates to deal with the huge challenges and opportunities facing international tourism. Tourism is a social and economic phenomenon, which calls for a holistic approach to tourism education where broader aims of the industry and society are explicitly addressed in the curricula. The European Master in Tourism Management (EMTM) provides students with a far-reaching and integrated understanding of the multiple disciplines and paradigms concerned with the subject, which are bound together through the framework of sustainability.
WHERE? The EMTM is a fully integrated two-year European programme promoted and tailor-made by three university partners: The University of Girona (Spain), known for its research and pursuit of teaching excellence in tourism product innovation and destination management; the University of Southern Denmark (Denmark), internationally recognized for its research and education in the field of sustainable tourism development; and the University of Ljubljana (Slovenia), renowned for its excellence in tourism policy design and tourism environmental management and economics. The language of instruction is English.
HOW? Students follow a mandatory mobility scheme, starting the first semester at the University of Southern Denmark in Esbjerg, Denmark, where they are introduced, at an advanced level, to the conceptualization of tourism development with particular attention to sustainability, strategic communication and economics. Moving next to Ljubliana, Slovenia, for the second semester, students learn about policy instruments, indicators and management tools available for tourism policy and strategy design, with emphasis on environmental issues in tourism development. Spending the third semester in Girona, Spain, students will be able to understand and effectively manage organizational networks, consumer relations and innovation processes. The fourth semester is exclusively devoted to the completion of the Master thesis.
FUTURE JOBS The European Master in Tourism Management (EMTM) will provide students with the skills to become international professional consultants, innovative entrepreneurs, government and public administration officials, tourism business managers, qualified employees, or academic researchers in the field of tourism.
ERASMUS MUNDUS The European Master in Tourism Management has been selected by the EU Commission as an Erasmus Mundus Master within the new Erasmus Mundus II framework. The Programme aims to make Europe the most competitive and knowledge-based economy in the world and a reference for high quality and excellence in education.
MAIN OBJECTIVES MAIN OBJECTIVES â€˘ to prepare future professionals to strategically manage and make sustainable and effective decisions in placements of high responsibility in tourism institutions â€˘ to provide future professionals with an integrated knowledge of the dynamics of tourism development, sustainable management, the role of cultural diversity, innovation and governance in tourism â€˘ to train future researchers in the field of tourism management.
Visit www.emtmmaster.net for further information about The European Master in Tourism Management.
Term 1: The Concept ADVANCED CONCEPTUALISATION OF SUSTAINABILITY AND COMMUNICATION IN TOURISM DEVELOPMENT AND MANAGEMENT. • • • •
Sustainable tourism development Strategic communication Leisure and tourism economics Project management
UNIVERSITY OF SOUTHERN DENMARK, THE FACULTY OF HUMANITIES - ESBJERG Offers a wide range of innovative and interdisciplinary courses in tourism. Educators delivering EMTM courses are affiliated with the Centre for Tourism, Innovation and Culture. They are experienced in managing international research and are very well connected at national and international levels.
CITY OF ESBJERG The fifth largest city in Denmark, Esbjerg is located on the North Sea, on the West coast of Jutland. It has a vibrant night life with small, friendly venues where all types of music are offered. From Esbjerg, you can easily access the rest of Jutland, Copenhagen, and the north of Germany. Nearby you will find Ribe, Denmark’s oldest town, unspoilt idyllic islands and miles of long sandy beaches.
Term 2: Policy Strategies DESIGN OF SUSTAINABLE AND COMPETITIVE STRATEGIES FOR TOURISM DEVELOPMENT AND MANAGEMENT. • • • • •
Tourism policy Tourism and the EU Environmental economics in tourism Environmental management in tourism Research methods in tourism
UNIVERSITY OF LJUBLJANA, THE FACULTY OF ECONOMICS The Faculty has important links to the corporate world and high commitment to research and teaching quality standards and market orientation. Together with the degree and postgraduateprogrammes in business and economics, the Faculty is the pioneer of tourism higher education in Slovenia.
CITY OF LJUBLJANA The capital of Slovenia is a young, dynamic Central European City with a modern lifestyle, located between the Alps and the Adriatic Sea. It is a vibrant city full of surprises, characterised by a unique fusion of complementing contrasts. It has everything that modern capitals can boast, but at the same time it has preserved the friendly and relaxing atmosphere of a small town. Ljubljana is a city of culture with many cultural events including many international festivals. Ljubljana is an ideal departure point for the discovery of Slovenia and its very close surrounding countries, Croatia, Hungary, Austria and Italy.
Term 3: Implementation IMPLEMENTATION OF COMPETITIVE, SUSTAINABLE STRATEGIES IN TOURISM DESTINATION AND PRODUCT DEVELOPMENT AND MANAGEMENT. • • • •
Partnership and Network Management in Tourism Local Tourism Destination Development Management Cultural Tourism in Urban Destinations Customer Management in Tourism Innovation and New Product Management • Contractual Arrangements in the Management of Tourism UNIVERSITY OF GIRONA, THE FACULTY OF TOURISM The first Faculty of tourism in Spain to provide higher education and academic research in tourism dates back to 1989. Its highly experienced staff covers the full spectrum of tourism-related disciplines and have privileged relations with the national tourism sector.
Photographer Girona: Salvador Bosch
CITY OF GIRONA The city is located between the Mediterranean Sea and the Pyrenees. The old town is one of the most evocative historical city centres in Catalonia, with certain elements that are unique in Europe. It is also a source of cultural production and has an intense cultural life with regular, critically acclaimed theater and music festivals. Nowadays, its region and Catalonia are one of the main sources of culinary creation. It is a prominent cultural tourism destination with easy and close access to the Costa Brava, Pyrenees, Barcelona and Southern France.
Term 4: Master Thesis TERM 4 IS EXCLUSIVELY DEVOTED TO THE COMPLETION OF THE MASTER THESIS. The aim of the Master thesis is to demonstrate skills at limiting and solving a problem through individual and critical application of the methods and theories introduced during the courses. The thesis topic is formulated by the student and approved by a thesis supervisor (or supervisors) assigned by the EMTM Study Board.
GET IN TOUCH & GO GLOBAL Get detailed information by visiting the EMTM Consortium website. Contact Adress:
EMTM CONSORTIUM SECRETARIAT FACULTY OF TOURISM Pujada dâ€™Alemanys, 4 E-17004 Girona Catalonia Web: www.emtmmaster.net Phone: +34 972 419 700 Fax: +34 972 419 709 E-mail: firstname.lastname@example.org
UNIVERSITY OF SOUTHERN DENMARK Faculty of Humanities Niels Bohrs Vej 9-10 DK-6700 Esbjerg Denmark www.sdu.dk
UNIVERSITY OF LJUBLJANA Faculty of Economics Kardeljeva Pl. 17 1000 Ljubljana Slovenia www.uni-lj.si
UNIVERSITY OF GIRONA Faculty of Tourism Alemanys, 4 E-17071 Girona Catalonia (Spain) www.udg.edu
The EMTM Course is offered by a consortium of three European Universities: