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MARKETING FOR HOSPTALITY & TOURISM INTRODUCTION


CUSTOMER ORIENTATION

The purpose of a business is to create and maintain profitable customers. Customer satisfaction leading to profit is the central goal of hospitality marketing

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WHAT IS HOSPITALITY MARKETING? ⦿

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Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Is a total system of business activities designed to plan, price, promote and distribute want satisfying products to target markets to achieve organizational objectives. The keywords are customer satisfaction, exchanging a product or service for something of value, organizational objectives being met


TRAVEL ⦿

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INDUSTRY MARKETING

Successful hospitality marketing is highly dependent on the entire travel industry Government agencies play an important role in travel industry marketing through legislation aimed at enhancing the industry and through promotion of regions, states and nations Few industries are as interdependent as the travel and hospitality industries


UNDERSTANDING

MARKETING Needs, wants, & demands

Markets

Core Marketing Concepts

Exchange, transactions, & relationships

Products & services

Value, satisfaction & quality


MARKETING

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MANAGEMENT

Is the analysis, planning, implementations, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives.


MARKETING MANAGEMENT PHILOSOPHIES 1. 2. 3. 4. 5.

Manufacturing concept Product concept Selling concept Marketing concept Societal marketing concept


DIFFERENCES BETWEEN SELLING & MARKETING ⌿

The selling concept

Factory

Existing Products

Selling & Promoting

Profits through sales & volume


DIFFERENCES BETWEEN SELLING & MARKETING ⌿

The marketing concept

Market

Customer Needs

Integrated Marketing

Profits through customer satisfaction

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