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Information for MuayThai World Championship Sponsors Saint Petersburg, 2012.


Championship presentation

Muay Thai 2012 Thai boxing, or Muay Thai, - is one of the most spectacular ancient martial arts. Muay Thai

championships are very entertaining and popular because of its maximum proximity to a real duel between two fighters.

Muay Thai World Championship - the most prestige sporting event in the world of combat sport will

be held in Saint Petersburg in September,2012. The Northern Capital is going to be visited by about a hundred of participating countries, hundreds of aces, thousands of fans. Large-scaled coverage in

media, visits of high-status world-known and Russian VIPs, sport and business nobles of the country is planned.

One of the best sport arenas of the Nord Capital is chosen for realization of spectacular sport show and hundreds of unique fights - Sports complex "Jubileyniy". The hostess of the World Championship is Russian Muay Thai Federation (RMTF) with organizational support of International Federation of Muaythai Amateur (IFMA).

Growing popularity of Muay Thai and involving of interested audience in spectacular international events offer great advertising opportunities for the championship sponsors. High interest in the future event ensures the partners of the World Championship 2012 effective and extended communication with mass audience on positive emotional wavelength.

Popularity growth dynamic of Thai Boxing in Russia leaves behind the most brave expectations. For

the last 10 years the number of people involved with muay thai has increased fourfold and now counts about 200 thousand of children and grown-ups. The number of Muay Thai retainers expand at a fast rate all over the world. Muay Thai has a commanding lead in the world ranking of battle combat, attracting with its simplicity, effectiveness and availability.

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Event Description Muay Thai World Championship will take place in Russia for the firs time. The honour to deliver the event is done fore satisfactory results of Russian sportsmen in muay thai world competitions and

championships. During the tense September week the best muay thai fighters of 100 countries will show us their exclusive combat skills representing their countries in front of dozens of thousands spectators of the "Jubileyniy" grandstand. Millions of fans all over the world will be watching the Championship on TV.

Since 2007 world championships took place to a full house with great public response and fans

appreciation. After the world competitions in the country of martial art - Thailand (Bangkok) and world championship in Uzbekistan in autumn 2011, Russia takes up the torch.

Russian national team success in the world championship 2011, gaining the lead of five among 72

participating countries, make it possible to look forward to winning places in team and individual

classification of the Championship 2012. Fans expectations will create positive environment for drawing attention to the championship partners and sponsors business action, allowing to derive mutual benefit in collaboration. The competitions will be served by international judiciary counting more than 200 judges.

Grand opening. World Championship in St.Petersburg is organized by Russian Muay Thai Federation, Russian championships, cups and competition inventor and coordinator. Grand opening for spectators and participants will be emceed by a well-known ring announcer and showman - Alexander Zagorskiy.

Faery show will be continued by national dancing group

performances. Festive atmosphere of the day will be increased with

combat exhibition and master-classes of world-known thai boxers, performed in keeping with the best traditions of world leading

muay thai schools. The ceremony will be visited by the policy and business elite.

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Championship presentation

Championship Advertising and PR support A large-scaled advertising and organizing campaign has been worked out for preparing and event coverage, additional spaces for presentations, press conferences and marketing promotion activities of the championship sponsors are rented.

Official awareness service of the championship is provided by TV channels - "Россия 2/Rossia 2”,

"Боец/Boets", "ТВ-5/TV-5", и "Рен-ТВ/Ren-TV", with total audience of 15 mil. spectators, daily newspaper

"Спорт Экспресс" with 200 thousand copies circulation, radio station "Авторадио/Avtoradio" with more

than 2 million daily audience. Dozens of leading sport Internet portals, radio stations and print media are involved.

Announcement and public discourse in social services, providing Championship ticket sale and high

attendance, is planned. Sports Complex "Jubileyniy" holds 7000 muay thai fans simultaneously, that is more than 50 thousand people a week.

Innovative approach to sport complex arrangement concept during the Championship allows to adorn show programs and combats. At the disposal of Championship Partners are effective advertising vehicles in television broadcasting areas - advertising on prize-rings, media cube and wall-constructions of the main arena, in the sport complex hall.

World Championship 2012 is going to be an important event in Russian and St.Petersburg sport show

industry and developing project of international importance.

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Muay Thai World Championship objects § Drawing attention of international sport community to a spectacular, popular and available kind of combat. § Bringing Muay Thai to a game changing organizing and effective level of running competitions. § Initiation of the younger generation to a healthy way of living, demonstration of humane methods of self-defense. §

Healthy lifestyle promotion through the program "Sport against drugs".

§

Realization of international program "Sport against band"

Russian mission as Host country is to create comfortable conditions for sportsmen from different countries. The organizers are going to encourage the growth of mastership of participants by providing skill level judging and massive PR announcement.

Muay Thai sport forum will let masters demonstrate high level techniques, represent their countries and

show applicative possibilities of highly developed kind of a combat.

Event Important Goals § Exhibiting of muay thai philosophy and high moral values for harmonious development of the individual § Selection of the best and the strongest thai boxing popularization, promotion of Russian sportsmen in the international arena § Growth of Russia reputation in the international arena as the guide to the world of actual martial arts Realization of stated goals will let championship sponsors

and partners receive appreciation of target audience and expand distribution area. Successful partnership will open up the possibility of long-term special cooperation with organizers.

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Championship presentation

Patronage and support Muay Thai World championship - is a significant sports forum for St.Petersburg and Russia. The momentous event is held under the auspices and support of Ministry of Sports, Plenipotentiary of the President of Russian

Federation in Northwestern Federal District, St.Petersburg physical culture and

sports committee. Representatives of the policy and business elite of the country are planning obligatory attendance to important ceremonies and state reception within the framework of the championship.

World Championship is held under the patronage of international sports

federation Sport Accord. Sport Accord unites 89 top-ranked sports federations

and associations for the purpose of support, promotion and synergy of international sports organizations. Association's prime activity - is organization of complex tournaments in close by the nature sports.

World championship is held under the patronage of The Russian Union of

Martial Arts. (RUMA) - is the biggest Russian organization in the field of martial arts, the Member of the Olympic Committee of Russia since 2005. The Union

counts 75 regional branches throughout Russia. RUMA organizes hundreds of events and competitions annually, main object of which is popularization and promotion of martial arts as the most mass sports movement in Russia.

International Muay Thai forum is supported by Committee of National and Non-

Olympic Kinds of Sport of Russia. CNNKS unites and synergies more than 70 noncommercial associations. The main objects of the Committee - effort

consolidation of governmental and non commercial associations in training of civil responsibility and activity of children, young and adult population. Contribution to creation and development of sports objects for systematic and popular practice of non-Olympic kinds of sports.

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World Championship 2012 - is a significant event for Russian Federation, Saint Petersburg and Muay Thai international sports community. World Championship is supported by: Kozak D. N.

Deputy Chairman of the Government of the RF

Jukov A.D.

First Deputy Chairman of the State Duma of the Federal Assembly of the RF, President of the Olympic Committee of Russia

MutkoV.L.

Minister of Sport of the RF

TrutnevY.P.

Presidential adviser of the RF, RUMA co-chairman

Kirienko S.V.

CEO of government corporation "Rosatom",

Poltavchenko G. S.

Governor of St.Petersburg

Tuleev A.G.

Governor of the Kemerovo Region

Dr.Itty Ditbanchong

Ambassador Extraordinary and Plenipotentiary of the

KovalchukY. V.

Chairman of the board of bank "Rossiya"

RUMA co-chairman

Kingdom of Thailand in the Russian Federation

honorary consul of consulate general of the Kingdom of Thailand in St.Petersburg

Within the framework of advocacy of world sports movement,

Sport Accord together with RUMA organizes the Second World Combat Games in St.Petersburg in 2013.

Russian national team is going to honorably represent the country on World Games in Muay Thai competitions. The partners and

sponsors of the Championship will be offered with great opportunities for long-term cooperation and privileged participation in a significant world forum of Olympic class.

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Championship presentation

Sponsors and Partners Primary Sponsor Dominanta Group - is a large-scale oil trader, leading member of the market of smallscale power generation, vendor and supplier of energy-saving technologies for fuel and energy complex in Russia. Other functional areas of international holding are transport and chemical production. The head office is situated in St.Petersburg. Vice President of Dominanta Group Lysenko Albert Valentinovich is also the President of European Muaythai Federation. Primary Sponsor of Russian Muay Thai Federation JSC "Stroyservis" - is the largest metal trading company of Siberia and a leader of coal mining industry. Kemerovo enterprise has a powerful industrial potential and branchy international marketing network. It consists of 8 industrial enterprises and 4 branches in Moscow and big Russian Cities. The head office is situated in Kemerovo. "Stroyservis" is the Primary Sponsor of Russian Muay Thai Federation encouraging development of the sport on a nationwide scale.

Official Sport Outfit Official Sport Outfit of the championship is provided by FORWARD Company - Russian National Sports Brand. The company is a long standing partner of Russian sports federations and clubs, paralympic national team, organizer of Russian national children's and junior championships. Clothing producer - supplier of sports outfit with event's brand image for Russian national teams.

Official drinking water of the Championship Official drinking water of the championship "Ahsau" is provided by "Russo Trading" company producing and selling of natural snow melt drinking bottled water "Ahsau". Water is naturally produced at a height of 2063 meters in a high-mountain source and has low salinity. The company supplies water to Russian regions, has a branchy distributional web in Moscow and St.Petersburg. "Russo Trading" is a long standing sponsor of tournaments, championships and sports forums in Russia.

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Information support of the Championship

Media sponsors and media partners of the Championship are the leading Russian mass medium with total audience more than 48 millions people. TV broadcasting «Россия 2/Rossiya 2», «Боец/Boets», «ТВ-5/TV5» «НТВ/NTV», «Рен-ТВ/RenTV» «Санкт-Петербург/Saint Petersburg», cable channels of Moscow and St.Petersburg

Radio broadcasting «Авто радио/Avtoradio» «Спорт/Sport», «Русское радио/Russkoe radio», «Европа плюс/Evropa plus» (Moscow. SBR) «Ретро ФМ/Retro FM» (Moscow, SBR), «Эльдорадио/Eldoradio» (SBR), «Радио-7/Radio-7» (Moscow), «Радио Спорт/Radio Sport» (Moscow)

Print media «Спортэксперсс/Sportexperss», SPORTWEEK, «Спорт день за днем/Sport den za dnem», «Спортивная трибуна/Sportivnaya tribuna», «Санкт- Петербургские ведомости/SanktPeterburgskie novosti», «Невское время/Nevskoe vremya», «Комсомольская правда/Komsomolskaya pravda», «Московский Комсомолец/Moskovskiy Komsomolets», «Российская газета/Rossiyskaya gazeta», «Известия/Izvestiya», «Hardness», «Железный мир/Jelezniy mir», «Большой спорт/Bolshoi sport»

Internet www.thaibox.ru, www.sport-express.ru, www.sport.ru, www.sportbox.ru, www.mail.ru, www.gazeta.ru, www.sovsport.ru, ironworld.ru, fightbox.ru, mr7.ru, nevasport.ru, totalmma.ru, valetudo.ru, championat.com

PR opportunities A number of image building actions covered in wide media will take place within the framework of the Championship The partners and sponsors will have an opportunity of direct participation in the Grand opening and medal ceremony, information support of "Championship journal". During the Championship International Training conference will take place together with RUMA with obligatory participation of sponsors and partners. Representatives of the International Olympic Committee following the results of World Championship plan to evaluate muay thai accreditation request, for the next filling for including the sport to Olympic Games. From June 24 till June 29 in Nizhny Novgorod there will take place Russian Muay Thai Championship, wich will be specially covered by TV channels «Россия2/Rossiya-2» and «Боец/Boets». Thai culture week in Russia was held in Russian cities - St. Petersburg, Moscow, Yekaterinburg from April 27 till May 2. Coverage of events was made by leading regional and Russian national media. Carrying of presentation of Children's recreation exchange program is planned within the framework of the Championship Thai children losers by flood 2011 will come to Russia, and Russian children in complicated real-life situation, deprived of parental care, needy family children will go to Thailand.

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Championship presentation Logo image

Official logo of the Championship is a thai boxer, demonstrating knee stroke on the back of beauty

sights of St.Petersburg - "The Bronze Horseman" monument, "Admiralty tower" and bascule bridge. The image is made in Russian Flag colors. It was selected from 45 competitive variations. The championships mascot is a baby mammoth. Mammoth is a northern elephant, the symbol of

endurance and strength under the conditions of severe climate. The place of carrying the Championship is Saint Petersburg - the Northern capital of Russia.

The country positioned as a large, powerful and strong northern empire.

Elephant in Thailand is a sacred animal, national symbol of the country. Powerful martial elephants

have no equal in might, they have no enemies because of their vigor in pursuing a goal.

Organizers of the Championship grant the partners and sponsors the right to use logo image in their

advertising campaigns, special promotion activities and for sponsorship package activation. All

necessary image-building and PR support, assistance in activation of advertising and sponsorship packages can be provided for achievement of successful result.

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Budget and Advertising.

Target Audience Spectators and Fans of World Championship Sex- 65% male, 35% female,

age- from 17 till 45 years old.

Married people with children - 48% People of varied employment.

More than 40% - customer officers, business-starters, young professionals, students.

Psychographic characteristics

Keep a healthy active lifestyle, go in for amateur sports. High emotional capability. Have a tendency to involve relatives, friends and colleagues into sports. Interested in traveling and news. Appreciate stability, safety and security. Have an average purchasing power.

Income – average

Championship Guests: Hein Verbruggen

the President of "Sport Accord"

Sakchie Tapsuvan

the President of IFMA

Stefan Fox

the Secretary general of IFMA

Albert Lysenko

the President of European Muay Thai Federation

Ron Froehlich

the President of the International World Games Association

Ching-Kuo WU

President of AIBA, member of the International Olympic Committee

Simon Rutz

the President of "It's Showtime"

K-1 Stars:

Peter Aerts, Ernesto Hoost, Branko Cikatić

Representatives of the International Olympic Committee. Ministry of Sport, sector committee and martial arts federations employees. Diplomats and consuls of participant countries. Government administrators of St.Petersburg and the Leningrad Region. Representatives of the policy and business elite of the country, members of Presidential Administration of the RF. Representatives of accredited mass media, the chiefs of non-commercial sports organizations of different countries. Representatives of sports schools, clubs, centers of different combats. Culture representatives.

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Championship Program From 01.09.12 till 05.09.12 Teams' arrival 05.09.12 Wednesday 17.00 - 21-00 21.00

Organizational meeting of international referees and judges Team management meeting

06.09.12 Thursday 07.00 - 10.00

Weight-in and medical examination of all sportsmen

10.00 -14.00

Drawing procedure

16.15 17.00 -19.00

Departure to the place of carrying the Championship Sports Complex "Jubileyniy". Grand opening of IFMA Muay Thai world Championship 2012

07.09 12 Friday 07.00 - 09.00

Weight-in and medical examination

10.00 – 12.00

referees and judges meeting

13.00

Departure to the place of carrying competitions

14.00

Preliminary combats

08.09.12 Saturday 07.00 - 09.00

Weight-in and medical examination

10.00 – 12.00

referees and judges meeting

13.00

Departure to the place of carrying competitions

14.00

Preliminary combats

09.09.12 Sunday

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07.00 - 09.00

Weight-in and medical examination

09.00 - 10.00

Team management meeting

10.00 - 12.00

EMF conference

13.00

Departure to the place of carrying competitions

14.00

Preliminary combats


10.09.12 Monday 07.00 - 10.00

Weight-in and medical examination

09.00 – 11.00

Executive Committee meeting

13.00

Departure to the place of carrying competitions

14.00

Quarterfinals

11.09.12 Tuesday 07.00 - 09.00

Weight-in and medical examination

09.00 - 11.00

IFMA conference

10.00 - 1200

referees and judges meeting

13.00

Departure to the place of carrying competitions

14.00

Semifinals

12.09.12 Wednesday 08.00 - 09.00

Weight-in and medical examination

10.00 - 12.00

referees and judges meeting

13.00

Departure to the place of carrying competitions

14.00

Semifinals

13.09.12 Thursday

08.00 - 09.00

Weight-in and medical examination

13.00

Departure to the place of carrying competitions

14.00

Finals: men«А» men«В», juniors, women. Medal ceremony

18.00

Closing Ceremony

20.00

Celebration

14.09.12 Friday

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Teams' departure


Budget and Advertising.

Advertising and PR campaign World Championship partnership and sponsoring open a long-term prospects for promotion of a trade mark.

Wide range of advertising and PR options gives opportunity of exclusive media coverage of partner's actual business aspects.

Qualitative PR is much more effective than direct advertising due to its obtrusiveness. The fact that a favorite

sportsman or actor wears clothing of some brand doesn't make people switch TV channel or not to look at his

photo. Sponsor's logo integrates into human mind together with visuality of referential individuality, emotions brought by that personality. Sponsoring - is an indirect working advertising.

Qualitative PR is much cheaper. For comparison, one quadruple disposal of 10-seconds commercial on "Đ?ТВ"

channel will cost about 316,000 rubles. Or 1 minute at prime-time - 213,475 rubles. TV commercials about

tournaments are 3-5 minutes long. During that time boxers will appear wearing clothing with logo and other

elements of your company. There may be 5-7 commercials over collaboration period. Not to mention news items

on different channels, publication in press media, press conferences, appearance of our fighters in public places. Flexibility. We consider sponsor-company interests and meet the needs on different aspects. You can make alterations and add-ons to information policy, offer other variants of collaboration. We are opened to everything new and interesting.

Media weight. PR as an effective marketing instrument, provides the company with positive reputation, adds

its media weight, which means, more recognizability, loyalty, audience trust to the company. The main object of sponsoring - is image-building and reputation value of the company!

Social aspect. Supporting Muay Thai World Championship thus you support Russian sportsmen, help them to

achieve great results in word tournaments. You root for Russia and love it. Such company image is formed while cooperation.

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TV broadcasting Channel

Broadcasting Live Video record Live Video record

Live Video record

Live Video record

Video record

Video record

Video record

Video record

Video record

Retransmitting Internet sites Cable channels of Moscow and St.Petersburg

Quantity/ time of exposure/ activity 7 days, 42 hours. Promotion commercials, themed program, interview 7 days, 30 hours. Themed program, video announce, video film

Promotion commercials, video announces, video reports, interview

Promotion commercials, video announces, video reports, interview

Promotion commercials, video announces, video reports, interview Promotion commercials, video announces, video reports, interview Promotion commercials, video announces, video reports, interview Promotion commercials, video announces, video reports, interview Promotion commercials, video announces, video reports, interview

Retransmitting of TV programs and replays

Video record

According to broadcast plan Promotion commercials, video announces, video reports, interview

Outdoor advertisement Location Streets Transit

Type Banners, billboard

Quantity/ time of exposure/ activity 100 units Crosstown roads. St. Petersburg

Showcases, posters ADback Billboard

800 units 2x10 days. St. Petersburg 123 traffic routes Saint Petersburg

City format

All stations (65)

and inside transit advertising Underground

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Budget and Advertising.

Passage underground advertisement Advertising vehicle type

St.Petersburg underground All stations (65)

Web sites

Site thaibox.ru

sport-express.ru Sport.ru sportbox.ru mail.ru gazeta.ru sovsport.ru ironworld.ru fightbox.ru mr7.ru nevasport.ru totalmma.ru valetudo.ru championat.com

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Type Passage underground advertisement

Quantity/ time of exposure/ activity 830 times (20 seconds)

Type News, publications, press releases News feed announces, publications, advertising banners, calendar info

Quantity/ time of exposure/ activity

News feed announces, publications, calendar info

Banner

Publications, press releases promo clips, calendar info Press releases, advertising banners, Press releases, publications, interviews News feed announces, publications, interviews Publications, press releases, promo clips, calendar info Press releases, publications, interviews News feed announces, publications, interviews News feed announces, publications, calendar info Publications, press releases promo clips, calendar info News feed announces, publications, calendar info Press releases, advertising banners,

Minimum 5 publications Banner, rotation 1 t o 2 2,5 month since 15.0Đą.2012 2 month since 01.07.2012 Videoclips, photo gallery Banner 1 month since 01.08.2012 Minimum 10 publications since 01.07.2012 Video clips, photo gallery 1 month since 01.08.2012 Banner, publications Banner, publications Banner, publications Banner, publications Banner, publications Banner, publications Banner publications


Radio advertising Radio station

Type

«Авторадио/Avtoradio»

Number of airtimes

Advertisement

126 airtimes (Moscow, SBR)

«Радио Спорт/Radio Sport»

Advertisement, special issues

184 airtimes (Moscow)

«Русское радио/Russkoe Radio»

Advertisement, interview

92 airtimes (Moscow)

«Европа плюс/Evropa plus»

Advertisement, special issues

75 airtimes (Moscow, SBR)

«Ретро ФМ/Retro FM»

Special issues, interview

130 airtimes (Moscow, SBR)

«Эльдорадио/Eldoradio»

Advertisement

147 airtimes ( SBR)

«Радио-7/Radio-7»

Special issues, interview

103 airtimes (Moscow)

Print media Newspapers, magazines

Type

«Спортивная трибуна/Sportivnaya tribuna» «Санкт-Петербургские ведомости/Sanktpeteburgskie vedomosti» «Невское время/Nevskoe vremya» «Комсомольская правда/Komsomolskaya pravda» «Московский Комсомолец/Moscovskiy komsomolets » «Российская газета/Rossiyskaya gazeta»

News, announces, publications, press releases, results

«Известия/Izvestiya» «Hardness» «Железный мир/Jeleznyi mir» «Большой спорт/Bolshoi sport»

LED Screen advertising Advertising vehicle type

Address

Number of airtimes (June, July, August, September)

Ploshad Vosstaniya Jdanovskaya naberejnaya Video screen 3x6

17,856 times

Nevsky Prospekt

(minimum 10 sec)

Sennaya Ploschad Naberejnaya robespera

Championship advertising Description TV broadcasting of the event Reporting for mass media

of TV channels Journalist and press photographers work

Construction branding

Banners, floors, border

Outfit

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ENG crew work

Corners', assistants, sportsmen promotion outfit

Quantity/ time of exposure/ activity More than 10 TV channels Minimum 12 representatives of mass media 3 rings 240 carriers


г-

Advertisement positioning Advertising

vehicles

layout

Media cube, main arena

Lightboxes and cube corners (branding)

1

Horizontal- 4 pcs Dimension- 3 900 mmх 700 mm

2 Corner-4 pcs

Dimension -1,230 mm х 700 mm

Advertisement positioning onlightboxes and cube corners - is the main element of branding of main arena.

LED Screens (4pcs)

3 Video screen

Video screen observation angle:

Video clip (static, dynamic bumper) - DVD, 30 sec., broadcasting every 3 minute.

-uprise 80°

broadcasting period - before the beginning,

-horizontally 160° (+ 80°) -downward 80°

30-40 demonstrations during event, halftime and after the event

Text panel (running letters)

4

Running letters

Video screen observation angle:

-horizontally 120°

-vertically 120°

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Character information, computer

animation and graphics. Broadcasting period -

throughout the event,


Prize-ring advertising

1

2 3

Ring flooring

(most important place for TV broadcasting) Corner banners' wrappings Corner pillows

Corners' outfit

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4 Corner lightboxes 5 Ring border 6 Ring flooring brim


Advertisement Outdoor advertisement

Diode panel Banners positioning Places for advertising units Sports Complex "Jubileyniy" is situated in central part of Saint Petersburg on a crowded traffic artery, near the Petrovskiy stadion. Effective daily audience enables to dispose exclusive advertising constructions.

Sports complex hall advertising

Light boxes

Plasma panels Places for advertising sample

Print advertising positioning

Plasma panels 42 and 50 inches are disposed at the most crowded places (over all bars, coat checks, at the restaurant, in aisle between main and small arena). Plasma panels help to broadcast sound-on-film commercials, presentations, dynamic bumpers and live standups from arena.

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Main arena

Arena boards branding

Arena branding

On corner screens, on light boxes, over the exits to the hall, first floor.

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boards


Advertising Sites, Cafe and Conference Halls

Small Arena

Conference Halls, Press Center

Cozy Cafe

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Cooperation Offer

Exclusive Sponsorship Type GENERAL SPONSORSHIP GENERAL SPONSORSHIP FOR RUSSIAN MUAITHAI TEAM SPONSORSHIP (Two packages) OFFICIAL PARTNER

Company

Amount

DOMINANTA GROUP General Sponsorship JSC "STROYSERVIS" General Sponsorship Russian Muaithai Team Sponsorship (Only Two Sponsor) Official Partner

USD 450,000 USD 750,000 USD 180,000

SOLD SOLD

USD 250,000

Special Sponsorship Type

Company

Amount

SDS-MEDIA Media Partner General Media Partner

USD 25,000

Official Media Partner

USD 60,000

Media Partner

USD 25,000

OFFICIAL CAR COMPANY

Official Car Company

USD 150,000

OFFICIAL INSURANCE COMPANY SPONSORSHIP FOR GALA DINNER OFFICIAL DRINKING WATER SPONSORSHIP FOR OPENING CEREMONY OFFICIAL SPORTS EQUIPMENT

Official Insurance Company

USD 70,000

Gala Dinner

USD 180,000

WATER “AXSAY” Official Drinking Water Sponsorship Opening Ceremony

USD 50,000

FORWARD Official sports equipment

USD 50,000

MEDIA PARTNER GENERAL MEDIA PARTNER OFFICIAL MEDIA PARTNER MEDIA PARTNER

USD 85,000

SOLD

SOLD

USD 100,000

Auxiliary facilities Type

Company

Amount

SPONSORSHIP FOR TICKETS AND INVITATIONS SPONSORSHIP FOR SHOW SALE SPONSORSHIP FOR VIP AND BUSINESS SOUVENIRS SPONSORSHIP FOR BUSINESS PROGRAM

Invitation Tickets

USD 40,000

Sponsorship Show Sale

USD 70,000

Business Souvenirs

USD 70,000

Business Program

USD 90,000

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SOLD

SOLD


DESCRIPTION OF SPONSORSHIP EXCLUSIVE SPONSORSHIP Advertising and PR-campaign Special logo in TV-commercial, filming and distribution of a motion picture about Thai boxing on regional TV-channels with inclusion of picture shot about sponsor. Live broadcast from competition, including close-up of sponsor's logo on advertising medium of the Championship. Promotional announcement in commercials and special issues on radio stations «Авторадио/Avtoradio», «Радио Спорт/Radio Sport», «Русское радио/Russkoe radio», «Европа плюс/Evropa plus», «Ретро ФМ/Retro FM», «Эльдорадио/Eldoradio», «Радио-7/Radio-7». Placement of sponsor's logo in advertising run-of page in print and electronic media. Placement of sponsor's logo on all media and transit advertising mediums of the Championship (posters, banners, billboards, city format). Promotional announcement in announced and final publications of print and electronic media.

Promotion activities and PR Placement of sponsor's logo on informational reception desks for guests and VIP-persons. Right of using logo image of the Championship in sponsor's advertising campaign. Providing the sponsor with professional photos and video materials for promotional purposes. Participation in opening formal ceremony of the Championship. Providing with tickets for competitions of the Championship (30 tickets), and invitations for state reception (5 items), for VIP-receptions and press-conferences. Possibility of Promotion activities organization for brand-building (production) of the sponsor during the Championship. Distribution of souvenirs and gifts with marks of the sponsor. Presence of promotional staff of the sponsor in branded outfit during sales promotionals on the territory of SC “Jubileyniy” (additionally agreed).

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Sponsorship package price 180 000 USD

Promotion at the Championship Acknowledgement from host of the venue (in formal addresses and speeches, on press-conferences).

Oral mention of the sponsor's company by competition commentators.

Branding with sponsor's logo of volunteer and corner outfit.

Placement of sponsor's logo on advertising constructions, that are elements of audience hall decor.

Branding of

boxing rings' athletic fields.

Translation operation of informational commercial on plasma panels in SC “Jubileyniy” during the Championship (rotation 1:3).

Placement of sponsor's logo on press wall in the interview, photosession and press-conference area.

Providing the sponsor during the Championship areas on the territory of SC “Jubileyniy” for management of exhibitions and sales promotions.

Exclusive options of the package. Package price includes production of the materials and advertising medium for branding on the territory of SC “Jubileyniy”, production of photo, video and advertising for outdoor advertising and mass-media.

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Description of sponsorship packages

OFFICIAL PARTNER OF THE CHAMPIONSHIP Advertising and PR-campaign Mentioning partner company in Championship preview on TV-channels «Россия 2/Rossiya 2», «Боец/Boets», «ТВ-5/TV-5», «Рен-ТВ/Ren-TV», «НТВ/NTV», «Russia Todays, «Санкт-Петербург/Saint Petersburg», «ПИТЕР ТВ/PITER TV», «СТО/STO», retransmitting Internet-recourses and cable channels of Moscow and Saint-Petersburg. Live broadcast from competition, including close-ups of sponsor's logo and plottings with participation of partner's representatives (interview, press-conference). Mentioning sponsor company in commercials and special issues on radio stations «Авторадио/Avtoradio», «Радио Спорт/Radio Sport», «Русское радио/Russkoe radio», «Европа плюс/Evropa plus», «Ретро ФМ/Retro FM», «Эльдорадио/Eldoradio», «Радио-7/Radio-7». Placement of sponsor's logo in advertising run-of page in print and electronic media. Placement of sponsor's logo position media and transit advertising medium of the Championship (posters, banners, billboards, city format). Promotional announcement in announced and final publications of print and electronic media.

Promotion activities and PR Placement of partner's logo on badges of promo-staff and organizers, volunteer uniform. Right of using logo image of the Championship in partner's advertising campaign, attraction of VIP-persons to advertising campaign of the partner. Providing partner with professional photo and video materials for promotional purposes. Prize establishment and distribution, participation in awarding ceremony of Championship winners. Providing with tickets for competitions of the Championship (50 tickets), and invitations for state reception (10 items), for VIP-receptions and press-conferences. Possibility of Promotion activities organization for brand-building (production) of the partner during the Championship. Placement of partner's logo on printing product (flyers, invitations and envelopes, advertising cards, booklets, tickets, Championship program).

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Sponsorship package price 250 000 USD

Promotion at the Championship Placement of commercial on media-cube of main arena of SC “Jubileyniy” during the Championship.

Acknowledgement from the host of the venue and master of ceremonies (with possibility of personal acknowledgement towards the directors of sponsor company).

Oral mention of the partner's company by competition commentators (with possibility of including in script of information block).

Branding with partner's logo of sportsmen and assistants outfit.

Placement of partner's logo on advertising constructions, that are a part of referees podium.

Branding of

boxing rings' athletic fields in coordinated areas on exclusive conditions.

Placement of sponsor's logo on press wall in the interview, photosession and press-conference area.

Providing the sponsor during the Championship with areas on the territory of SC “Jubileyniy” for sales promotions.

Exclusive options of the package. Package price includes production of the materials and advertising medium for branding on the territory of SC “Jubileyniy”, production of photo, video and advertising for outdoor advertising and mass-media.

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Description of sponsorship packages

OFFICIAL MOTOR TRANSPORT OF THE CHAMPIONSHIP For the present package are provided special conditions of participation with a possibility of compensation of sponsor fee in form of transport services.

Advertising and PR-campaign

Advertising logo in TV-commercials on regional TV-channels with promotional announcement. Mentioning sponsor's company in Championship translations on TV-channels «Россия 2/Rossiya 2», «Боец/Boets», «ТВ-5/TV-5», «Рен-ТВ/Ren-TV», «НТВ/NTV», «Russia Today», «Санкт-Петербург/Saint Petersburg», «ПИТЕР ТВ/PITER TV», «СТО/STO», retransmiting Internet-recourses and cable channels of Moscow and Saint-Petersburg. Live broadcast from competition, including close-ups of sponsor's logo on advertising mediums of the Championship. Mentioning sponsor company in commercials and special issues on radio stations «Авторадио/Avtoradio», «Радио Спорт/Radio Sport», «Русское радио/Russkoe radio», «Европа плюс/Evropa plus», «Ретро ФМ/Retro FM», «Эльдорадио/Eldoradio», «Радио-7/Radio-7». Placement of sponsor's logo in advertising run-of page in print and electronic media. Placement of sponsor's logo position media and transit advertising medium of the Championship (posters, banners, billboards, city format). Promotional announcement in announced and final publications of print and electronic media.

Sale promotions and PR Right of using logo image of the Championship in sponsor's advertising campaign, attraction of sportsmen to advertising campaign of the sponsor.

Providing with tickets for competitions of the Championship (30 tickets), and invitations for state reception (5 items), for VIP-receptions. Possibility of Promotion activities organization for brand-building (production) of the sponsor during the Championship.

Distribution of advertising polygraphy with information about sponsor and production.

Presence of promotional staff in branded outfit during the Promotion activities on the territory of SC “Jubileyniy” (agreed additionally).

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Sponsorship package price

Promotion at the Championship

150 000 USD

Decoration by the sponsor's logo of outdoor advertising mediums in SC “Jubileyniy”. Oral mention of the partner's company by competition commentators. Providing the sponsor during the Championship with areas on the territory of SC “Jubileyniy” for placement of advertising sample and for sales promotions. Placement of commercial on media-cube of main arena of SC “Jubileyniy” during the Championship (frequency, rotation agreed). Translation operation of informational commercial on plasma panels in SC “Jubileyniy” during the Championship (rotation). Placement of sponsor's logo on press wall in the interview, photosession and press-conference area. Exclusive options of the package.

Package price includes production of the materials and advertising medium for branding on the territory of SC “Jubileyniy”, production of photo, video and advertising for outdoor advertising and mass-media.

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Description of sponsorship packages

SPONSOR OF STATE RECEPTION

Sponsorship package price 100 000 USD

Advertising and PR-campaign Special picture shot about the ceremony on regional TV-channels with priority information about sponsor. Placement of special information about the ceremony and the sponsor on Internet portals of media partners (special publications, interview, picture shots). Mentioning sponsor's company in Championship translations on TV-channels «Россия 2/Rossiya 2», «Боец/Boets», «ТВ-5/TV-5», «Рен-ТВ/Ren-TV», «НТВ/NTV», «Russia Today», «Санкт-Петербург/Saint Petersburg», «ПИТЕР ТВ/PITER TV», «СТО/STO», retransmitting Internet-recourses and cable channels of Moscow and Saint-Petersburg. Live broadcast from competition, including close-ups of sponsor's logo on advertising mediums of the Championship. Mentioning sponsor company in commercials and special issues on radio stations «Авторадио/Avtoradio», «Радио Спорт/Radio Sport», «Русское радио/Russkoe radio», «Европа плюс/Evropa plus», «Ретро ФМ/Retro FM», «Эльдорадио/Eldoradio», «Радио-7/Radio-7». Mentioning

sponsor's company in resulting publications in printed mass media.

Sale promotions and PR Providing sponsor with exclusive professional photo and video materials about welcome ceremony for promotional purposes. Presentation of sponsor's company on welcome ceremony, participation in picture shot with VIP-persons. Distribution of advertising printed production on welcome ceremony of the Championship with information about the sponsor. Providing with tickets for competitions of the Championship (30 tickets), and invitations for state reception (5 items), for VIP-receptions.

Promotion at the Championship Priority decoration by the sponsor's logo of advertising mediums in area of VIP-receptions, cafes and points of sales of souvenir products. Placement of advertising on lightboxes on the territory of SC “Jubileyniy” during the Championship. Placement of sponsor's logo on press wall in the interview, photosession and press-conference area. Exclusive options of the package. Package price includes production of the materials and advertising medium for branding on the territory of SC “Jubileyniy”, production of photo, video and advertising for outdoor advertising and mass-media.

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Sponsorship package price

SPONSOR OF GRAND OPENING CEREMONY

180 000 USD

For the present package are provided special conditions of participation with a possibility of compensation of sponsor fee in form of rendering services.

Advertising and PR-campaign Special picture shot about the ceremony on regional TV-channels with information about sponsor. Placement of special information about the Championship and the sponsor on Internet portals of media partners (special publications, banners). Mentioning sponsor's company by commentators in Championship translations on TV-channels «Россия 2/Rossiya 2», «Боец/Boets», «ТВ-5/TV-5», «Рен-ТВ/Ren-TV», «НТВ/NTV», «Russia Today», «Санкт-Петербург/Saint Petersburg», «ПИТЕР ТВ/PITER TV», «СТО/STO», retransmitting Internet-recourses and cable channels of Moscow and Saint-Petersburg. Live broadcast from competition, including close-ups of sponsor's logo on advertising mediums of the Championship. Mentioning sponsor company in commercials and special issues on radio stations «Авторадио/Avtoradio», «Радио Спорт/Radio Sport», «Русское радио/Russkoe radio», «Европа плюс/Evropa plus», «Ретро ФМ/Retro FM», «Эльдорадио/Eldoradio», «Радио-7/Radio-7». Placement of sponsor's logo in advertising run-of page in print and electronic media. Mentioning

sponsor's company in resulting publications in printed and electronic mass media.

Sale promotions and PR Providing sponsor with exclusive professional photo and video materials about welcome ceremony for promotional purposes. Presentation of sponsor's company on welcome ceremony, participation in picture shot with VIP-persons. Distribution of advertising printed production on welcome ceremony of the Championship with information about the sponsor. Providing with tickets for competitions of the Championship (50 tickets). Placement of partner's logo on printing product (flyers, invitations and envelopes, advertising cards, booklets, tickets, Championship program).

Promotion at the Championship Priority decoration by the sponsor's logo of advertising mediums in area of VIP-receptions, cafes and points of sales of souvenir products. Placement of banners, billboards and poster panels in the area of press-conferences, special events of the Championship on the territory of SC “Jubileyniy”. Placement of advertising on lightboxes on the territory of SC “Jubileyniy” during the Championship. Placement of sponsor's logo on press wall in the interview, photosession and press-conference area. Exclusive options of the package. Package price includes production of the materials and advertising medium for branding on the territory of SC “Jubileyniy”, production of photo, video and advertising for outdoor advertising and mass-media.

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Description of sponsorship packages

GENERAL MEDIA PARTNER Responsibilities of General media partner Media-plan equivalent not less than 2 800 000 rubles, including placement of resulting materials, publications and press-releases, information sharing about the results of the Championship not less than in two-weeks in volume not less than 10% from each position of media-plan. Coordination of placed informational materials with the host of the venue.

Privileges of General media partner Award of status of General media partner of the World Championship on Thai Boxing 2012. Providing accreditation for coordinated quantity of partner's representatives. Participation of partner's representatives in interview, press-conferences. Attraction of VIP-persons to promotional campaign of the partner (on agreement). Right of using logo image of the Championship in partner's promotional campaign.

Promotion and PR Mentioning sponsor company in commercials and special issues on radio stations «Авторадио/Avtoradio», «Радио Спорт/Radio Sport», «Русское радио/Russkoe radio», «Европа плюс/Evropa plus», «Ретро ФМ/Retro FM», «Эльдорадио/Eldoradio», «Радио-7/Radio-7». Placement of sponsor's logo in advertising run-of page in print and electronic media. Placement of partner's logo on official website of the Championship during all PR-campaign and month after it is over. Placement of hyperlink on the website of the partner on official website of the Championship during the period of PR-campaign. Placement of partner's logo on websites of all media partners of the Championship with Mentioning status during the period of PR-campaign.

the

Providing the partner with professional photo and video materials for promotional purposes. Providing with tickets on Championship competitions and with invitations on state reception, press-conferences. Placement of partner's logo on printing product (flyers, invitations and envelopes, advertising cards, booklets, tickets, Championship program).

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Promotion at the Championship Acknowledgement from the host of the venue (with possibility of personal acknowledgement to directors of sponsoring company).

Placement of sponsor's logo on press wall in the interview, photosession and press-conference area.

Placement of advertising banner (floor panel) of the sponsor in registration area. Providing the partner during the Championship with area on the territory of SC “Jubileyniy” for sales promotions.

Possibility for distribution of promotional souvenirs with partner's logo to Championship participants and guests.

Branding by partner's logo of sportsmen and assistants outfit (on agreement).

Branding of boxing rings, athletic fields (on agreement).

Package price includes production of the materials and advertising mediums for branding on the territory of SC “Jubileyniy”, production of photo and advertising polygraphy production for mass-media.

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Description of sponsorship packages

OFFICIAL MEDIA PARTNER Official Media Partner Responsibilities Media-plan equivalent to at least 2,000,000 RUR including placement of final materials, publications and press-releases, informing about Championship results not later than within two weeks in a volume not less 10% of each item of media-plan. Agreement of placed informational materials with the event organizers.

Official Media Partner Privileges Assignment of a status of Official media partner of the Muay Thai World Championship 2012.

Accreditation for the agreed number of partner's representatives.

Right to use Championship logos and images for the partner's promotion campaigns.

Promotion and PR Partner's logo placement in the web-sites of all media partners of the Championship with status indication for the period of PR campaign.

Partner's logo placement in the modular advertisement in electronic mass-media.

Partner's logo placement in the official web-site of the Championship for the period of PR campaign and for one month after the campaign.

Placement of a link to the partner's web-site in the official web-site of the Championship for a period of PR campaign. Partner will get professional photo and video materials which he may use for his own advertising campaigns.

Partner will get tickets for the Championship competitions and press-conferences. Partner's logo placement on the print media materials (flyers, invitations and envelopes, advertising cards, booklets, Championship's program).

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Promotion at the Championship Letter of appreciation from the event organizers

Partner's logo placement on the press-wall in the zone of interviews, photo sessions and press-conferences.

Placement of sponsor's advertisement banner (floor standing banner) in the registration area.

Partner will get space in SK “Jubileyny” for promotion campaigns during the Championship.

Possibility to distribute promotion souvenirs with the Partner's logo to the participants and guests of the Championship.

Branding of boxing rings in the sports sites (with prior agreement).

The Package price includes production of materials and advertising media for branding purposes in the area of SK “Jubileyny”, photos and print media materials for mass-media.

35


Description of sponsorship packages

MEDIA PARTNER Media Partner Responsibilities Media-plan equivalent to at least 800,000 RUR including placement of final materials, publications and press-releases. Agreement of placed informational materials with the event organizers.

Media Partner Privileges Assignment of a status of media partner of the Muay Thai World Championship 2012. Accreditation for the agreed number of partner's representatives.

Promotion and PR Partner's logo placement in the web-sites of all media partners of the Championship with status indication for the period of PR campaign. Partner's logo placement in the modular advertisement in electronic mass-media. Partner's logo placement in the official web-site of the Championship for the period of PR campaign. Placement of a link to the partner's web-site in the official web-site of the Championship for the period of PR campaign. Partner will get tickets for the Championship competitions and press-conferences. Partner's logo placement on the print media materials (flyers, invitations and envelopes, advertising cards, booklets, Championship's program).

Promotion at the Championship Letter of appreciation from the event organizers Partner's logo placement on the press-wall in the zone of interviews, photo sessions and press-conferences. Possibility to distribute promotion souvenirs with the Partner's logo to the participants and guests of the Championship.

The Package price includes photos and print media materials for mass-media.

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CONCLUSION We hope for the fruitful and mutually beneficial cooperation within the scope of the large-scale event in sport industry. We do believe that participation in the Muay Thai World Championship provides chance to use the image and promotion opportunities in most optimal way. A large-scale PR-campaign during the event would ensure brand awareness and dominance in the key market. We would be glad to see your company as our reliable business partner. We are ready to consider your individual preferences regarding sponsorship package options. We are open for discussion of various cooperation schemes and commit to ensure efficient participation in the project for our partners.

Organizer of Muay Thai World Championship Russian Muay Thai Federation

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Appendix

History of World Championships Muay Thai World Championships are arranged by IFMA since 1995 in Thailand, motherland of popular martial art. It has been only three times in the history of the championships that the championships were held in other countries. 2003 – Kazakhstan, 2008 – South Korea, 2011 – Uzbekistan. In 2012 the right to host the largest international forum has been won by Russia due to the success of Russian sportsmen who get medal places in the team rating in the world arena.

Muay Thai World Championship – 2011 in Uzbekistan Previous Muay Thai World Championship took place in the capital of Uzbekistan Tashkent in September, 2011. According to the experts assessment the event was held at a high level in a big way winning attention of million audience of TV sport channels. Sportsmen from 72 countries took part in the competition. Russian sportsmen won 27 medals including 9 golden medals in the World Championship. Hosting country arranged a spectacular show and large-scale PR-program for the guests, audience and participants of the event. The impressive opening ceremony, the welcome receptions and press conferences, international TV channels broadcasting and extensive internet coverage of the event have been organized.

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Information about Organizer IFMA The Muay Thai World Championship organizers are International Federation of Muay Thai Amateur and Russian Federation of Muay Thai. IFMA has been established in 1990. IFMA championships are held since 2005; the championships annually attended by thousands of sportsmen from over 100 countries. In 2004 General Association of International Sport Federations (GAISF) reorganized in SportAccord in 2009 recognized IFMA as an organization responsible for Muay Thai development in the world. Since 2008 IFMA is a part of TAFISA and operates under the patronage of the International Olympic Committee. Due to the rise in popularity the muaythai sport is included in the Arafura Games, largest sports competition in Asia. Muay Thai tournaments are broadcasted by the largest TV channels – ESPN, Fox Sport, Eurosport and AXN.

RMTF Russian Muay Thai Federation is a member of IFMA and represents the country during all sport events at the international arena. RFM annually arranges dozens of regional and all-Russian muay thai competitions. Main objectives of the Federation – muay thai popularization, involvement of the youth in available and spectacular martial art. RFM has 50 regional branches all over the country. After Muay Thai recognition as an official sport in Russia, there are world and European champions raised in Russia who present the country at the international arena at a good level. RMTF holds a lot of official All-Russian competitions included in the Unified Calendar Plan of the Ministry of Sport – championships, Cups, Russian championships, All-Russian Muay Thai Competitions.

39


Campionship Stars Artem Levin Russia reigning world champion WBC Muaythai, Europe champion WMC, 5-time champion of the world and 5-time champion of Europe among amateurs. Winner of the World Combat Games Reigning world champion It's Showtime Artem Vakhitov Russia Champion of Europe WMC

Andrey Kulebin Belorussia Reigning Champion of the world WKN, silver medal winner in the world championship

Vitaly Gurkov Belorussia Champio of the world among amateurs

Simon Markus Canada Winner of the World Combat Games

40

Joe Shilling USA Interim World Champion of WBC Muaythai

New

Badr Khary Netherlands Champion of the world It's Showtime

Yodsaenklai Fairtex Thailand World Champion WMC

Kaoklai Kaennorsing Thailand Champion of the World WBC Muaythai 2010

Arthur Kishenko Urkaine Bronze medalist at the World Combat Games in Beijing Finalist of It's Showtime & Furious 70 max tournament

Natan Korbet Australia Champion of world WKN

Ray Sefo New Zealand Champion of Zealand

the

Nikki Kholtsken Nitherlands Champion of the World


Приложения

Muay Thai History Muay Thai is a national sport of Thailand which appeared in XVI century in the course three hundred years bloody war for the Siam kingdom independence (ancient Thailand). Muay Thai is one of most spectacular martial arts which is very close to a real combat between two fighters. Muay Thai is a special philosophy where where traditions of succession play very important role. The combat rules allow hits by hands, legs, elbows and knees. The fight runs to the special music and before the fight sportsmen perform a special ritual dancing which is always assessed by the judges. In 1996 the Muay Thai has been recognized as an official sport in Russia. Russian Muay Thai Federation has been recognized by the Olympic Committee of Russia. A step to support this sport at national and state levels has been made. Russian sportsmen almost from the very beginning made themselves known at the international arena winning medal places. At the Championship in Thailand 2006 Russian team took the first place in the total team score. At the European championships Russia took the first team places in 2008 (Poland), 2009 (Latvia), 2012 (Turkey). In 2008 in Pusan (South Korea) at the IV World Games TAFISA “Sport for everyone” under the patronage of International Olympic Committee and UNESCO the Russians won 13 medals.

In 2010 in Beijing the First World Combat Games took place under the aegis of “SportAccord” and the patronage of IOC and Russian sportsmen won 4 medals one golden, one silver and 2 bronze medals). The President of Russia congratulated the Russian prize winners of 2010 Chinese Games in person. Muay Thai the same as any other sports is divided into amateur and professional. The main differences lie in the rules of competitions (number of rounds, type of clothes, etc). Professional tournaments are hold in one day with the limited number of participating fighters (as a rule not more than 10-12 sportsmen). The amateur competitions are attended by the national teams from different countries and last for several days (7-10 days for international competitions), sportsmen are competing for prizes in all weight categories. “Deathly Sport” - that's how Muay Thai is called today, most advanced modern martial art, amazing synthesis of spectacular combat and real battle fight.

41


Dear ladies and gentlemen! On behalf of the Russian Federation of Muay Thai and the International Federation of Muay Thai Amateur (IFMA) we show you our respect and invite you to become a Partner for Muay Thai Championship. A large international event will take place in Saint-Petersburg in fall 2012 in SK “Jubileyniy”. The World Championship will become the world arena for Muay Thai fights for over 1000 sportsmen from 100 countries. Mass TV and radio broadcasting will enable multi-million audience of Russia and other countries to see spectacular fights of famous sportsmen and impressive Championship Opening Ceremony. Huge attention is drawn to the event by the international sports community – the present World Championship will be a test prior to the Second World Combat Games in 2013 in St.Petersburg. We hope that your participation in this large-scale event will give you opportunity to cover acute marketing and PR objectives. We hope that the international status of Muay Thai Forum an loyal target audience will ensure substantial promotional payback and reduce the costs of traditional brand promotion. The International Federation of Muay Thai Amateur applied to the International Olympic Committee for Muay Thai accreditation which is the first official step on a difficult way towards Muay Thai inclusion in the Olympic Games program. The application will be considered by IOC in October, 2012. After accreditation by the International Olympic Committee an application for sport inclusion in the Olympic Program can be submitted. Support of prospective social trends will gain you an opportunity to be recognized by your target audience and boost your image. Participation in the large-scale mass sport event as the finance Partner will demonstrate your business colleagues your stable position in the market and strengthen your authority. We offer for your consideration tentative sponsorship packages subject for changes and adjustment with account of your business interests and preferences.

Sincerely yours Hoping for fruitful collaboration!

Dmitry Alexandrovich Putilin President of RMTF


Contents CHAMPIONSHIP PRESENTATION................................................................................................................2 Muay Thai 2012 ............................................................................................................................ 2 Event Description ........................................................................................................................... 3 Patronage and support.................................................................................................................... Đą Sponsors and Partners..................................................................................................................... 8 Logo image..................................................................................................................................... 10 BUGDET AND ADVERTISING....................................................................................................................... 11 Target audience .................................................. .............................................................................. 11 Championship program........................................................................................................................12 Advertising and PR campaign .............................. ............................................................................. 14 Advertisement positioning, advertising vehicles layout................................................................... 18 COOPERATION OFFER ......................................................................................................................... 23 Available sponsorship packages...................................................................................................... 23 Exclusive sponsorship.......................................................................................................................... 24 Official partner of the Championship ............................................................................................... 26 Official motor transport of the Championship.................................................................................. 28 Sponsor of state reception ..............................................................................................................30 Sponsor of grand opening ceremony ............................................................................................. 31 General media partner.........................................................................................................................32 Official media partner ......................................... .......................................................................... 34 Media partner................................................................................................................................ 36 Conclusion ...................................................................................................................................... 37 APPENDIX ........................................................................................................................................... 38 History of world championships .......................... ........................................................................... 38 Information about organizer ........................................................................................................... 39 Championship stars.............................................................................................................................40 MuayThai History .............................................................................................................................. 41

Place and Time of the World Championship: Russian Federation, Saint Petersburg , SC "Jubileyniy", from September 5 till September 14 2012


Контакты Contacts

Russian Muay Thai Federation

115114, Rossia, Moskva, Derbenevskaya naberejnaya, d.11, korpus А, sector 2, ofis 221, e-mail: ifmawc12@gmail.com, site: www.rmtf.ru, tel.: 8 (495)-960-19-70,8 (495)-795-69-31 Busygin Sergey Yurievich First vice-president of RMTF tel.:+7 923-480-41-11


IFMA WC2012 Sponsorship Proposition  

IFMA Muaythai Worldchampionships 2012 Sponsorship Package

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