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Compass and Coca-Cola A Growing World of Refreshment


2010 CHG

2011 CHG

2012 CHG 2013 CHG


6% 3% 1% 7%


-1% -2% -4% -10%


18% 8% 5% 6%


5% 6% 11% 5%


4% 7% 4% 3%

TOTAL BOTTLE/CAN 4% 5% 3% 3% TOTAL FOUNTAIN 3% 2% 8% 2%

Get a FREE pair of UM Ibis sunglasses


with any Coca-Cola Freestyle purchase


650 MILLION soft drinks

OPENING DAY ONLY! Offer valid August 26, 2013 only while supplies last. See cashier for sunglasses with purchase. © 2013 The Coca-Cola Company.

served in 2013.


UM Freestyle


L3.08044 24” x 35” .25” 100%

A partnership through the decades!

Coke Zero had

20 MILLION servings

last year – and growing.

Coca-Cola is the #1 bottle/can brand.

Winning Together As your business partner, Coca-Cola Refreshments knows that our success is directly correlated to the success of the Compass system. Our ongoing approach to this valuable relationship is to continue working closely together in order to create and deliver value for everybody who touches our collective brands.

Poster Aug 22, 2013 Aug 00, 2013

Creating Solutions Together we have realized significant achievements and will continue to forge innovative paths that create sustainable solutions for COMPASS and your valued clients and consumers. Examples of our joint ventures include Coca-Cola Freestyle, Coca-Cola Zero, Smartwater, Gold Peak Tea and Georgia Liquid Coffee.

Coca-Cola Freestyle Freestyle. One machine, 100+beverages. Endless possibilities. Coca-Cola Freestyle delivers guest excitement, expanded variety, reduced footprint, increased labor effectiveness and the highest


quality beverages. Freestyle drives growth in total sales and the opportunity for differentiated client value.

Health and Wellness Consumers and clients are more focused than ever on health and wellness. Compass’ unique position serves the interest of both groups. Coca-Cola is committed to genuine, meaningful solutions that include product and package options that meet the needs of all consumers. We continue to lead

Georgia Liquid Coffee

the evolution of new products while helping consumers to make educated choices about beverages and their lifestyles.

Georgia provides us an opportunity to partner like never before. We combine Coca-Cola beverage expertise with Compass scale to create a launch plan for a new Coca-Cola category, Georgia Liquid Coffee. Sectors and clients benefit from enhanced operations with a compelling value proposition.

Look of Success Vending Strategy

When you’ve seen one Compass outlet…Well, you know how that saying

Coca-Cola Vending strategy seeks to create new

Our Look of Success Initiative and elements enable Compass to keep

opportunities for growth by breaking an industry

consumers on site by delivering the beverage options that consumers

cycle of decline. We will expand choice and seek

want and need. LOS turns ideas into actions that deliver results. We

to capitalize on innovation in products, packages,

provide ideas and solutions to maximize your beverage category including

equipment and technology. Our goal is to enhance

beverage plan-o-grams, value bundles, merchandising and innovative

the profitability of all that participate in the

equipment. LOS can be tailored to all sectors and utilized for consumers

channel for the long term benefit of the channel

whether at Work, at Play or at School.

goes. Coca-Cola has the ability to flex to all types of consumers and clients.

and it’s consumers. © 2014 The Coca-Cola Company. All Rights Reserved. Confidential



unemployed in June 2013


unemployed in June 2008


unemployed for 27 weeks or longer

underemployment rate

(account for 36.7% of unemployed)



in June 2008

in June 2008

(account for 18.2% of unemployed)

Source: Bureau of Labor Statistics, June ‘13

Coca-Cola Freestyle dispensers are now installed in over 65 Bon Appetit, Eurest, Levy, Chartwells and Morrison outlets. Notable locations include Intel, Microsoft, Dell Children’s Hospital, Harvard Business School and Staples Center. As a result, we are seeing increased beverage incidence along with delighted consumers and clients. Smartwater has become a top 10 Compass brand and the #5 seller in food sectors. The brand has grown by over 40% in each of the last 5 years. Brand Coca-Cola was up over 2% in 2013 eclipsing 150 million servings.

Beverage Profitability at Compass SERVINGS CATEGORY GM$$

100MM 480MM 75MM

Fountain $94MM Bottle/Can $360MM Brewed Tea $82MM

Sources: Coca-Cola Foodservice QSR Menu Pricing Studies, CREST Average Check Analysis, Operator P&L Analysis.

up to


contribution to profit



Selling Cola: Coca-Cola ® *



Coke Zero™ was the most successful sparkling soft drink launch of the decade**



Fruit Juice/Juice Drink Company: Minute Maid®, Simply ®, FUZE®, Hi-C®, Odwalla® ***


Selling Flavors: Sprite®, Fanta® Orange, Barq’s® *

Selling Cola: Diet Coke® *


Water Portfolio: Dasani®, smartwater®, vitaminwater®, Zico®

New Product Categories Gold PeakTea®, Georgia Coffee® , Dasani Drops® , Fairlife ®


• Accelerate sparkling growth, led by Coca-Cola • Strategically expand our profitable still portfolio • Increase media investments by maximizing productivity • Win at the point of sale by unlocking the power of the system • Invest in our next generation of leaders *Beverage Digest Factbook-2009 **Beverage Digest Factbook-2009 and Nielson ***Mintel and Juice Drinks Report U.S. Jan 2009

Where possible, we have used environmentally friendly choices when developing these materials.

15% PCW

Brochure stock is manufactured with windpower.

Š 2014 The Coca-Cola Company. All Rights Reserved. Confidential

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