Page 1

Flanders’

Bike Valley

MAGAZINE

APRIL 2016

April 2016

Where Classics meet Innovations

Official inauguration of BikeVille incubator and wind tunnel facilities Launch of unique Bike Valley Experience


IN THIS MAGAZINE 3

STATEMENT New factilities justify claiming worlds bike valley NETWORKING HUB

34

Amazing

35

HIBBOT- Medical Robot for the smallest but bravest people

36

BioRacer Motion provides the new standard in professional bike fitting

37

Wcup wants you to wake up and smell the coffee

38

RSPrint gives your feet the treatment they deserve

4

Partners in success

5

Smart Bike Innovations

6-7

BikeVille Incubator: latest technologies at all levels of the market

8

5th European Platform for Sport Innovation Conference

9

Flanders’ Bike Valley embraces ambassadorship with Ambassify

39

Keep on Moving

10

LRM strengthens the economy in Limburg

40

The Green Urban Mobile: a sustainable solution to your mobility

41

Fynman puts an end to the disastrous interaction between cars and bikes

42

With Buggybooker carrying your own buggy is history

43

Achilles Design brainstorms about cycling highways

44

SMS offers brains for bikes

45

The Opportunity Factory lets you load on even the worst of cobbled roads

46

Velumo: the first intelligent tail light for bicycles

47

Jools launches new e-bike

48

CHIPS project gets European support

SCIENCE & TECHNOLOGY 11

Unique wind tunnel

12-13

Wind tunnel available for cyclists of all levels

14

University of Antwerp bridges the gap between science and society

15

Voxdale designs wind tunnel with computational fluid dynamics

16

Velocite bicycle aerodynamics consulting service

17

Boonen design studio innovates to offer a solution to frustration

18

Curana has an obsessive streak of winning awards

19

AMS uses 3D dummy for aerodynamic testing

20

Just stay cool with Inuteq SPORT & FEDERATIONS

2

SAFETY AND HEALTH

21

Core business

22

Ridley protects your freedom with disk brakes

23

Sixty-Too reinvented the wheel

24

Evening training sessions with World on Wheels @ Circuit Zolder

25

Inclination sensor makes Lazer helmets smart

26

Orakel creates a first class sporting product

27

Programm April 1st

28

BikeVille Incubator Groundfloor - plan

29

BikeVille Incubator First floor - plan

30

Boost your business at Flanders’ Bike Valley

31

The Virtual Company kicks off at Flanders Bike Valley

32

3M applies their Science to Cycling

33

KBWB focuses on young talent

Flanders’ Bike Valley - magazine

MOBILITY

TOURISM AND RECREATION 49

Be our guest

50-51

Experience Flanders Bike Valley

52

Formula Cycling: passion for the race segment and comfort for leisure bikes

53

Ride like a pro with Go4Cycling

54

Beringen has the perfect scenery for a mountainbikepark

55

Our members

56

Calendar Wall


Colophon Flanders’ Bike Valley magazine is a production of Flanders’ Bike Valley Editor: Flanders’ Bike Valley vzw Tervantstraat 2B 3583 BERINGEN

NEW FACILITIES JUSTIFY CLAIMING WORLDS BIKE VALLEY

Belgium www.flandersbikevalley.be

Follow us on

Project management and lay-out: MTSS

We may have surprised of lot of people last year at the 2015 – Eurobike in Friedrichshafen when we presented ourselves as the worlds Bike Valley. We said we wanted to be the “silicon valley” of cycling. But we knew that is was a legitimate ambition, for the making of the Bike Valley started late 2013 already. Inauguration of these new facilities like the BikeVille Incubator and of course the wind tunnel, on April 1st 2016, justify our claim beyond the shadow of a doubt. This building complex is here for anyone to see, to use or to experience. Flanders cycling history inspired the emerging of the network of companies that realised the importance of innovation and the setup of an open network to exchange ideas and information about market evolution, to create cross sector values, to think “out of the box” – or bike – in order to meet the user driven market needs.

Our staff members:

This actually was the first achievement; the establishing of a “Flanders’ Bike Valley membership organisation” that anyone can join, in order to benefit from the knowhow, research and development. Marc Hufkens

Bert Celis

Co-founder & Chairman

Co-founder & CEO

Now the Bike Ville incubator office building offers both offices and meeting rooms, where business finds a place to grow, to encounter new opportunities, to sign new contracts maybe, to settle and consolidate first achievements etc.… And of course the wind tunnel is the state of the art, jewel in the crown, facility that we can offer from now on, to the cycling industry where, as we all well know, aerodynamics play an important role in sports, and can make a difference between winning or losing.

Nore Dijkmans

Nikolaas Van Riet

Management Assistant

Business Development Manager

Thus 2 phases of our plan are fulfilled. Setting the ambitions and achieving the building of the necessary top facilities. Phase 3 is now ahead of us: making things work! But we are confident, because the energy and drive that we have experienced over the last two years let us believe that the best is yet to come! As of now, you’ll know where to find us. Bert Celis Co-founder & CEO

Marc Hufkens Co-founder & Chairman

Guy De Bruyne Scientific Director

Introduction to our business

Flanders is the heart of the ‘classics’ in the road bicycle racing world and that is great. But, in the 21st century, we would be crazy not to try and take the wealth of knowledge on bicycles, clothes, food, technology, marketing, etc… and convert it to a modern business case that reaches far beyond our borders. Our government is dedicating great efforts to innovation and our entrepreneurs are open for the new culture of clustering, which means that Flanders’ Bike Valley has every chance of being successful.

Featured

Join us

In this second edition of our magazine, you will be introduced to our club with our incubator, our wind tunnel testing facility, our Bike Valley experience, our members and their innovations and our academies.

You can become a member of ours, a neighbor in the incubator, a customer of the wind tunnel, a visitor of the experience, a supporter of the academies or an early adopter of the innovations. We already have a passion for bicycles for generations, now, we are working hard to realize our ambition of becoming top-of-mind concerning innovation and bicycle mobility.

Flanders’ Bike Valley - magazine

3


Partners in Success Bike Valley thanks its success to ongoing support from, and partnerships with, various authorities and government institutions at both local and international levels. Excellent relations with these parties have been vital in acquiring official support for the project, including specific permits and funding, so that the dreams of our ambitious entrepreneurs were recognized and realized. When the interests of a small group are translated into general interests, many new opportunities result. Our community relies on political and administrative support to become the legitimate representative of the bicycle industry in higher education and at universities, for important actors in the job market, investors, creative innovators, and other interested local and international parties.

A picture is worth a thousand words – politicians in the front row at the start of the construction, in April 2015. Next to Bert Celis (CEO co-founder at BFV), Guy De Bruyne (scientific director Flanders BV) and Peter Steenwegen (Co-owner Lazer), you will recognize Marc Vandeput (Limburg deputy for commerce and industry), Igor Philtjens (Limburg deputy for tourism and recreation) and governor Herman Reynders of the Province of Limburg.

4

Flanders’ Bike Valley - magazine


Smart Bike Innovations Anyone can see that there is a strong trend in adding extra intelligence and electronics into bikes and bike related products. E-bikes, led lighting and GPS navigation are some well-known examples. But these are the just the tip of the iceberg of what is coming. Electrification of the bike

Smart Bike Project

Flanders can be seen as the valley of cycling and with a fertile soil for bike innovations with many early adopters of new technology. This claim can be supported by the fact that now more than 30% of every sold bike is an E-bike in Flanders. The rapid rise of E-bikes is an opportunity to introduce other electric components into bikes. Combined with the fact that the cost of sensors and other electric components is dropping rapidly and the rise of the internet of things (IOT) gives you the perfect blend for ideas and startups to grow in the Valley. Currently more than 10 companies are working on IOT and sensor-related bike innovations.

Flanders’ Bike Valley teamed up to form a powerful tandem together with DSP Valley - an independent cluster of excellence in smart electronic systems and embedded technology solutions. With the support of the Flemish government (VLAIO) we were able to create the perfect support and platform for new ideas and innovations to develop into mature and successful products and services. Featured in this magazine will be some of this innovative ideas

Flanders’ Bike Valley - magazine

5


BIKEVILLE INCUBATOR

the latest technologies at all levels of the market BikeVille is the name for the 2400 m2 building where there is space for 25 startups or spin-offs of companies related to cycling.

I

6

nternational companies looking for a base in Europe and who would like to be surrounded by other cycling-related companies are welcome and will definitely enrich the Bike Valley ecosystem. There will also be the option of entering BikeVille via a cycling bridge, which will enter the building on the first floor.

in-house companies with the opportunity of developing their new products very close to the market. Since the Netherlands and Belgium are passionate about cycling, it will be easy to gather feedback from early adopters who will be among the visitors. Getting feedback from investors, partner companies and client groups is now really quick as the distances have grown shorter.

BikeVille expects to host more than 20,000 visitors every year, providing the incubating companies with the opportunity of showing their latest technologies at all levels of the market. There is an experience lab where one gets to display and see different kind of cycling technologies and services. This provides the

A big advantage of working in BikeVille is that you will easily be able to connect with new customers and distributors (who regularly visit your neighbours such as Ridley, Bioracer and Golazo to name a few): networking, knowledge sharing and business development made easy!

Flanders’ Bike Valley - magazine


r u o y bookkspace wor w

no

The spaces available to rent start from as small as 20 m2 for a Bronze unit. The Silver and Gold ones are more spacious. All offices will have a reception desk to handle their phone calls and visitors. The restaurant in the facility is the ideal place to host guests and have lunch meetings in. For larger groups, BikeVille also has meeting rooms and an informal business lounge on the top floor.

Check out page 30 & 31 for more information

Perhaps the biggest benefit of being a part of BikeVille is the influx of influential people in the cycling industry – potential clients, investors, venture capitalists and in general, several decision makers of the industry. The Bike Valley Building is hard to miss for any visitor to Ridley Bikes.

Bike Valley is still looking for entrepreneurs to join the BikeVille Incubator, as well as for mature concepts that can be showcased to the 20,000 visitors a year as a demonstrator in the concept store.

BikeVille would also be the venue for conferences and summits in our industry. The earliest one being the European Platform for Sports Innovation (EPSI) Conference – to be held in June 2016.

www.flandersbikevalley.be/bikeville-incubator/

BikeVille was realised with the support of Flanders.

For more info go to:

Bike Valley over

20,000 visitors a year


Crossing borders: Innovation for economical and societal impact

5th European Platform for Sport Innovation Conference 6/7 June 2016 Eindhoven (Netherlands) and Beringen (Belgium)

8

Flanders’ Bike Valley - magazine

Flanders’ Bike Valley is proud to be associated with The European Platform for Sport Innovation (EPSI). One of the features of our partnership is the join-hosting of the EPSI Conference 2016 in June. Mark your calendars for the 7th of June when the conference comes to Flanders’ Bike Valley, while the first day will be held in Eindhoven, The Netherlands. EPSI is a networking organisation that focuses on innovation in the areas of physical activity related to sport, leisure and health. EPSI strives for a more innovation-friendly environment for the EU sports industry, in order to stimulate technological innovation and to set up businesses with a focus on innovative technology. Our vision is along the same lines and hence we look forward to many more collaborations in the future. The event in 2016 is the fifth edition of the EPSI conference. Visitors this year would be researchers from universities and technological centres, managers from sporting goods companies, media houses & event management companies and representatives from public administration related to sports. You can look forward to talks and presentations on business creation and acceleration in sport, trends in the European market, technology, research, smart cities, need for innovation in sports, and upcoming events in Europe. We have also earmarked enough time and space for networking and matchmaking (hosted by Enterprise Europe Network). In this 2-day event we will explore opportunities and challenges within the sports industry, exchange knowledge, learn best practices and discover key insights. The event is supported by the Dutch Ministry of Foreign Affairs, as part of The Netherlands’ Presidency of the Council of the European Union in 2016.

For registrations and guest list, log on to www.epsi.eu


Flanders’ Bike Valley embraces ambassadorship We live in an era where people talk about and share everything they experience. Especially their experiences with products or services. For companies, their current employees and happy clients happen to be your best brand ambassadors. The bike industry is no different, that is one of the reasons Flanders’ Bike Valley embraces ambassadorship. Just think about the potential impact of having our best ambassadors (employees, members, cyclists and partners) talking about the Bike Valley wind tunnel, BikeVille Incubator or an innovation project on many different websites, pushing our message of open innovation and co-creation, and give our ambassadors the possibility to vote, co-create and thrive within an ambassador community. Therefor Flanders’ Bike Valley teamed up with Ambassify. Ambassify is an online platform that helps companies to leverage their ambassadors and help them with their business objectives. The messaging of a company gets trusted 3X less than recommendations and reviews of your trusted ambassadors. Through a fun and rewarding closed community, they give their ambassadors the possibility to generate Word-Of-Mouth for a company through their personal networks. The impact of every social action an ambassador does will be tracked, traced and rewarded.

Call for ambassadors At Bike Valley we believe that our first level of ambassadors are the Bike Valley members. Together we have a huge and very relevant network. The Ambassify platform will allow all members to easily share any message or content of fellow members and equally important measure the reach and impact of these actions. This will be a powerful way to team up and leverage on our ecosystem.

The future is not anymore about companies talking to customers. It’s all about companies talking with customers! Our ambassador communities help you to do just that!

Contact pieter@ambassify.com for more info or visit: bikevalley.ambassify.com

Flanders’ Bike Valley - magazine

9


Together with BikeVille and the other incubators we strengthen the economy in Limburg

LRM is an important player in this region of Belgium. At the moment, they are partners with seven incubators, each with a different focus. In addition to BikeVille, there’s also Corda INCubator, which invests in technology and services; GreenVille, which focuses on cleantech; IncubaThor has energy as its key theme; C-mine Crib is the epicentre of the creative economy;BioVille focuses on health & care; and Agropolis stands for innovative agriculture. Over 80 companies and start-ups are active in these incubators. LRM manages the start-ups as they take their first steps towards going international, via an incubator in New York City. This incubator was established thanks to a strategic partnership with BelCham. In addition to office space for young companies, these incubators offer administrative and technical support, access to a strong network, management consultancy, and naturally, we also provide seed capital for young companies. Everything to give start-ups or small businesses a growth spurt. The need for an incubator such as BikeVille was the result of the great attraction for many cyclingrelated start-ups generated by Flanders’ Bike Valley. Investments for the incubator became possible when LRM came into the picture. Without a doubt, there is huge potential - through cross-pollination and open innovation with the other incubators within LRM - to strengthen the economy in Limburg and Flanders.

Stijn Bijnens - CEO

10

Flanders’ Bike Valley - magazine

This initiative fits in perfectly with the vision of LRM due to its share in developing and reinforcing the smart specialisations of the manufacturing industry in Limburg. We expect that our world-famous cycling industry expertise will attract international players in this market alongside theFlemish and Limburg start-ups.


Unique Wind Tunnel If cycling is the subject, and networking our initial achievement, science and technology have been driving forces since the beginning. Our founding members introduced the wind tunnel project at the start, and the fact that it has now been realized is a dream come true. Despite the importance of aerodynamics, it is not the whole story. Nor is it limited to industrial players only. This is the domain where we engage with higher education and universities, perform lab tests on materials and situations, and learn how things can get better, faster, and more durable. The development of new knowledge, products and services provides a real contribution to the increase of prosperity in our area, and therefore also the social relevance of our Bike Valley.

Certainly the wind tunnel is an eye-catcher, but it is only one aspect of science and technology under development at Bike Valley.

Flanders’ Bike Valley - magazine

11


WIND TUNNEL

available for cyclists of all levels

T

he wind tunnel, with an area of 600 m2, almost 50m of length and maximum wind speed op to 108km/h , was built with the support of TU Delft and the input of Von Karman Institute. The wind tunnel has been built and calibrated with the most accurate measures to specifically optimize testing of bikes and cyclists. The actual test area of the wind tunnel is 6m long, 2.5m wide and 2.5m broad, so that two cyclists in succession can be tested, and to give deeper insight into benefits and possibilities of drafting. The test section and measuring systems are designed so that a range of other components can be tested (from golf balls to bobsled) as well.

There is a separate control room on the first level which allows visibility to the test area of the tunnel and is connected to the wind tunnel through a ramp. This room is also open to visitors where they can learn about the wind tunnel facility and get to meet the aero engineers, who will be testing new products or the positions of professional and semi-professional cyclists.

SELF R U O Y GET e fit k i b o r an ae

For renting this WIND TUNNEL, please contact Nikolaas at:

nikolaas.vanriet@flandersbikevalley.be

www.flandersbikevalley.be 12

Flanders’ Bike Valley - magazine


Aero Bike Fit...

The wind tunnel is also available for cyclists of all levels who want to get a bike fit done. As mentioned, BioRacer Motion, with years of expertise in the field of biomechanics and sports science, will be our in-house bike fitter. Gone are the days when a traditional bike fit in a static environment would cut it. The order of the day is to get up-to-date with the absolute latest in technology with full 3D multi-angle motion analysis. With instant feedback from the sensitive force measurement systems in our wind tunnel, you can fine tune your bike measurements and posture for a faster, more aerodynamic you ....with resistance Our wind tunnel is different from any we know worldwide because we have made things realistic by one more notch. Most wind tunnels test cyclists who pedal without any change in bike resistance. Our wind tunnel has a motor and a resistance unit to adjust the intensity for the rider. As we know, fatigue shows up in the body language and posture of the rider only with real resistance ....and state-of-the-art flow imaging The wind tunnel will also use Particle Image Velocimetry (PIV) testing as opposed to the oldfashioned smoke tests. These tests are done to determine aerodynamic flow using fine oil particles and a laser measurement system. The wind tunnel can be visited as part of the Bike Valley Experience Tour or just as a stand-alone entry.

Please visit

www.toerismeberingen.be/flandersbikevalley

for tickets and more info.


Bridging the gap between science and society Research group in Product Development at the University of Antwerp A good product is based on the integration of knowledge from different fields of science. When developing an innovative product, the product developer takes account of knowledge from technical, economical and life sciences to create innovative products with a proven added value. Our research focuses on the development of tools and techniques to support this product-driven innovation in knowledge institutes, industry and society. Research is conducted on sustainable, strategic and human centric design with respective applications in sustainable transport, innovation policy and the development of near body products such as helmets, mouth masks, and wearable technology. Research in sustainable design aims to minimize the environmental impact of a product, taking into account all phases of the life cycle: from materials, production, assemblage, distribution, to product use and end of life. Based on the principles of lifecycle thinking, we focus on in depth optimization of a specific phase in a product’s life cycle as well as on complete life cycle optimization of new types of product such as product service combinations and complex systems. Current research projects focus on the use of biomaterials or recycled materials, product energy efficiency, packaging and short distribution networks, improving sustainable behavior, and waste reduction.

Figure 1: a non-stigmatizing approach to the development of a mouth mask (O. Thuysbaert, 2009)

Research in strategic design covers the field of design methodologies and design strategies in the front-end of innovation. The research program holds a strong focus on the effectiveness and efficiency of the design process itself, bringing into account a wide range of diverse innovation settings, influencing the design and innovation approach. The research in strategic design covers topics such as technologydriven innovation, smart systems innovation, product-service systems, Internet-of-things innovations. Research in design for interaction focuses on the physical, cognitive and emotional interactions between users, products and services: how do people understand, use, and experience a product or service and how can designers develop product concepts or services that match their physical and psychological needs, concerns and abilities. We cover topics ranging from aesthetics and ergonomics to psychology and sociology. Our current research encompasses Embodied Interaction, Design for User Experience, and Stigma-free design. Within the field of care and care technology we focus on the development of systems, products and services that improve the quality of care and the overall patient experience. In close cooperation with academic and industrial partners we valorize the results of scientific research into products and services that meet the complex needs of care providers and care receivers.

Research case: PhD in Product Development ‘Product Stigmaticity’ Although many assistive, protective or medical devices are helpful and functional, they often lack appeal and are experienced as unpleasant. To improve day-to-day life for people who depend on these products, our research provides experimental techniques and tools that strive beyond functional gratification and address the user’s emotional and social needs. To alleviate the effects of product-related stigma, our research has three goals: to understand, to measure, and to manage product-related stigma. Between 2008 and 2010 we executed several design and research projects towards the development of a dust mask to protect asthmatic children from the negative effects of smog and fine dust (Figure 1).

Improved product functionality and mass-customization Together with the UA-Iminds Vision Lab we have developed design tools and techniques to create products directly on true human body models. The approach supports personal body models obtained from 3D scanning or average body models obtained by 3D scanning a target population Product designs can be transferred from one body model to another and are adapted accordingly without redesign effort (Figure 2-left). This approach results in better fitting one-size-fits-all products, improved sizing systems, efficient mass-customization of near body products and personalized products with guaranteed fit and functionality. Where past research efforts have mainly focused on static body models for product development, we are now extending our results to dynamic body models and human-product systems.

Fig 2-left -middle+right Figure 2: design on shape models retrieved from 3D body scans (left), helmet with temperature distribution on the manikin’s head (middle) and airflow patterns through the helmet (right).

Contact information Stijn Verwulgen - email: stijn.verwulgen@uantwerpen.be Chair of the research group in Product Development / University of Antwerp Campus Mutsaard Ambtmanstraat 1 B-2000 Antwerpen

14

Flanders’ Bike Valley - magazine


Voxdale is a design, engineering and research agency and is one of the co-founders of Flanders’ Bike Valley. Their role in the realization of our wind tunnel facility is irreplaceable – they helped designing the actual wind tunnel with Computational Fluid Dynamics (CFD) tools & even the external design – and we continue to seek their inputs in bettering our setup. Voxdale would also partner us as the “virtual wind tunnel” provider.

Over the last decade, CFD has become commonplace in automobile racing. It is seen as the ideal addendum to wind tunnel testing. Both for racing teams who can afford multiple days of wind tunnel rent as well as new entrants in the racing scene. Voxdale’s experience in motorsport was an eye opener that was soon translated to expertise in other performance sports & equipment such as powerboats, bobsleigh and cycling. They are not limited to sports, though, having worked for space programmes and med-tech markets, to name a few.

Koen Beyers, founder of Voxdale says, “We make extensive use of simulations tools to choose design directions, and optimize concepts before they are even built. This allows for a variety of different concepts. We mainly use CFD and FEA (finite element analysis – for structural analysis, stress, displacement, for materials, composites, etc). These are powerful tools and the possibilities are virtually limitless!” Coming back to the Bike Valley wind tunnel – this would help prospective users to test out virtually before entering the facility. Voxdale are setting up a virtual CFD model of the tunnel to prepare and correlate the real wind tunnel for all stages: before, during and after the actual wind tunnel testing to ultimately give clients the high performance models they are looking for. This route is perfect if you wish to potentially save on expensive rental time and expose your bikes/products to less risk and failure.

CFD is all about having control and tweaking a number of parameters. No scaling issues, no expensive force measurement treadmills, no complex mechanisms for rotating wheels. With CFD, you can easily define roughness settings and design variations, read out weights and forces on components of the bike, minimize drag, and even combine 2 or 3 bikes while cornering. Imagine the wind tunnel needed for that! All of it can be simulated virtually instead. Voxdale bvba Bijkhoevelaan 32C 2110 Wijnegem, Belgium info@voxdale.be

Flanders’ Bike Valley - magazine

15


Velocite Bicycle Aerodynamics Consulting Service

In the increasingly competitive market where profit margins are squeezed from the bottom by the numerous low cost, generic manufacturers and from the top by the ever intensifying competition at the premium performance product segment, you have to remain competitive. Exceed the performance of the current market leading designs.

Engineered to Perform As bicycle domain specialists, Velocite can help with their world class aerodynamics consulting services: • • • • • • • •

Airflow simulation over the entire bike, parts of bikes, or components in 3D Turbulence modelling Rotating wheels airflow simulation, on their own or as part of a complete bike Drag coefficient calculation Torque calculations - on the frame, wheel or any other surface Surface pressure plots for shape optimisation Animated flow visualisation Transient simulations

They can develop ground-breaking new designs that exceed the performance levels of the best current designs, and which are entirely UCI compliant. They also facilitate wind tunnel testing of full size prototypes and verify the design parameters prior to production. Being a bicycle company, and not a general engineering firm, they can offer the simulations that you need at a budget and context appropriate to the bicycle industry. During the past 24 months we have conducted more CFD simulations than some very large bicycle companies had done since their beginnings.

For more information, Please contact

Jessica Major No. 808 Minzu 1st Rd Sanmin District 807 Kaohsiung City, Taiwan Tel: +886 9 88370678 jessica.major@velocite-bikes.com www.velocite-bikes.com

16

Flanders’ Bike Valley - magazine


Innovation from frustration Not many great achievements would be made if we let us stop by frustration. The engine behind innovation is the question “can it be done differently?” The Romans were masters in to giving in to frustrations. They hated cold winters and created floor heating. They hated muddy roads and paved them. In the first century the habitants of Nîmes decided they needed more water for their town. They spend hundred million bronze coins to build a new water supply. With a system of aqueducts and underground piper they were able to bridge a distance of 100 kilometers. When the builders came across the canyon of the river Gard they had to build an aqueduct of 360 meters long and 48 meters high, and allowed for 35000m³ of water to flow the town daily. An amazing example of not giving into frustration or let you stop by any barriers. Products are a result of a solution of a frustration of a user, which he allows to research and develop by designers. A designer faces different challenges in the conceptual phase, which he tries to solve with his insight and innovative ideas. The result is the sum of all solved frustration, taking into account form, function and cost.

Beginning of December, we got a go for a dream project, to design the ideal folding bike. Joep Kempen had a frustration in his daily activities as CEO of team Cyclis. His magic words as briefing were: The bike needs to be light, easy to fold and sexy! This was our starting point and lead us to a beautiful result. We designed a carbon frame with a unique joint. With one push on a button all joints are disconnected and the bike can be made compact in a jiffy. For the sexy part we got inspiration from the car industry, were the streamlined rear of sports cars were used a blueprint.Mission accomplished? Yes! But we went the extra mile: with build in cables, engine and battery pack without interfering with the characteristic line. The end result is a unique and affordable bike. This is designing for us. Doing our thing with a true added value.

www.boonendesignstudio.be Flanders’ Bike Valley - magazine

17


Since the year 1946, Curana, a third generation family-owned company, has been making fenders for bikes, among many other accessories like luggage carriers, chainguards and overcoat guards.. Curana hardly needs an introduction to the Belgian cycling world but believe it or not, 97% of their business is exported outside Belgium!

an obsessive streak of WINNING AWARDS A strong focus on innovation has been Curana’s USP since 2000, when the company changed from a traditional metal working factory to a design driven company . In the words of Dirk Vens, big boss at Curana, if something exists in the market, they don’t do it. They have a strong inclination to improve and simplify the status quo. In other words, they are trendsetting, and have been for the last 16 years. And how they’ve managed it! Name any big manufacturer in the industry worldwide and they are patrons of Curana’s path-breaking lines of accessories. A quick Google search will reveal that Curana has an obsessive streak of winning awards. The one we would like to feature is the Eurobike Gold Award in 2015. A Gold award at the biggest bike convention in the world means they are rated among the world’s top 10 bicycle products! The product in question is the ‘ilu’, which has won other design awards nationally as well. It’s a simple

and elegant design of integrating lights in fenders. ‘ilu’ is part of the ‘C-lite’ range of fully customized fenders. Especially made for E-bikes, where fenders serve the double purpose of protection as well as routing cables safely and invisibly. They have also worked on fixing a luggage carrier to the fenders. This may seem odd but it makes sense. Curana believes that there is beauty in seeing the bicycle as one unit, and not a hurried assembly of parts. They firmly believe that the look and feel of the fender should be unified with the rest of the bike, and should not be a simple “plastic add-on”. Working with top saddle manufacturers such as Selle Royale and Brooks, they implement their philosophy of unifying the aesthetics of the bicycle. Curana’s ‘ilu’ lights are surprisingly small and smoothly integrated, but they comply with all legal requirements of the German bicycle laws (where they are currently selling) and are brighter than you would imagine – up to 30 Lux for the front light.

While their main business is with bike companies, it is not limited to them. End-consumers can equally benefit and enjoy the sheer class of Curana’s range of products.

For more information, visit www.Curana.com 18

Flanders’ Bike Valley - magazine


Aerodynamic testing

with a 3D dummy of a cyclist created by a robot

In the framework of an Eurogional project, AMS-trento worked together with Belgian cycling companies Ridley, BioRacer and Lazer Sport, The German laser specialist of ILA and several technical companies. All expertise was brought together to develop a measuring system that allows for detailed studies that can enable aerodynamic product improvements. The know-how of the Belgium companies on aerodynamics is world-class but scattered. With every company focusing on its own product range. All this expertise was brought together for the first time to do joint testing across product boundaries.

First step in this project was the development of a 3D dummy of one of the worlds fastest time trial cyclists, by digital 3D scanning of his body. This digital was model was then used to create a dummy by using an industrial robot. This dummy can then be used in a wind tunnel together with a opticial flow imaging sytem from ILA called PIV (particle image velocimetry) to visualize even the smallest -micro scale- turbulence and flow details. This very accurate testing method is the best validation of all the computer simulations (CFD) that are done in the development phase. This innovative PIV laser measuring system combined with 3D dummies are on the cutting edge of aerodynamic measurement techniques. In the future more 3D dummy representations of professional and semi-professional cyclists can be created, to allow for a perfect match and fit of bike, clothing and helmet. This co-creating and open innovation example is one of the corner stones of Flanders’ Bike Valley, and the possibilities with the measuring techniques will be expanded with the realization of the new high-tech wind tunnel in Beringen.

www.ams-innovation.com Flanders’ Bike Valley - magazine

19


Performing in hot climates can impair performance if the sporting individual is not adequately prepared for the environmental conditions. According to Dr. Thijs Eijsvogels, one of the top authorities on thermoregulation; ‘Athletes who precool can increase performance with 5,7% (±1%) and with percooling (cooling during exercise) with 9,9% (±1.9%). The combination of precooling and percooling technologies could be the most effective strategy to improve exercise performance in the heat’. *published 2015, British Journal of Sports Medicine ** Dr. Thijs M.H. Eijsvogels, Department of Physiology, Radboud University Medical Center - The Netherlands. INUTEQ International B.V. is a Dutch based company and world’s leading company in developing & manufacturing innovative personal cooling technologies. INUTEQ is among others official supplier of the Dutch National Football Team, Tinkoff ProCycling Team, F1 Teams and many more highprofile athletes...

Just Stay COOL! Main markets • Animals • Industrial Safety • Medical • Military • Motorcycling • OutdoorRecreation • Sports. Specialties • OEM • private label projects • custom made cooling products for high profile athletes.

www.inuteq.com

20

Flanders’ Bike Valley - magazine

sales@inuteq.com


Core business Although we focus on six areas in which we plan to achieve success at Bike Valley, we cannot deny that our history and core business is found in the area of competitive sports in general, and cycling in particular. Our founding members Ridley, Bioracer and Lazer - participate in competitions every day, aiming for victory. A rich history and enormous emotional investment form the ideal breeding grounds for an Expertise Centre that aims to go one step further: the search for ideal circumstances, materials, and technology with which to achieve success in sports and every related aspect. We use the term “sports” in the broadest sense of the word. We study the application of such aspects as aerodynamics, safety, nutrition for sports such as speed skating, skiing, and bobsledding as well as cycling.

André Greipel won four stages of the Tour de France in 2015. Improvements by bicycle manufacturer Ridley are sure to have played a part in this success.

Flanders’ Bike Valley - magazine

21


PROTECT YOUR FREEDOM

It’s no secret that disc brakes have crashed through the doors of the road bike industry. Not many technologies or innovations have caused as much intrigue and excitement in the recent past as the disc brakes have. With some camps of the pro peloton already having adopted them, the rest of us are waiting to see what the future holds with respect to this curious change. Ridley has been working on a few different models for a while now. Staying ahead of the need of the hour is a philosophy that the brains at Ridley embrace. Having rolled out a few different models to the Lotto Soudal team, constant feedback from the best and most experienced cyclists helps build and improve Ridley’s disc brake frames. Of course, there is no hiding the fact that some concerns and scepticism exist around this change. For instance, pros are wary of the fact that a disc brake would add to the weight of the bike. But Toon Wils, R&D engineer with Ridley for six years now, insists that the weight gain can be compensated for in the rims. With no need for a braking surface on the rims, wheels can be made lighter, more aerodynamic and can last much longer. Disc brakes offer superior and consistent braking compared to rim brakes, especially in wet circumstances. But the biggest advantage of all is that rotating weight reduces considerably. Some say that if the peloton uses disc brakes (with much better braking power) as well as calliper brakes, there is a risk of crashes due to inconsistent braking power within the express train that is the peloton. But this would be no concern if everybody adopted disc brakes, which is highly likely in a couple of seasons. Some say that sharp rotors are hazardous in case of direct contact in the event of a crash. However, it is not as much of a hazard as the sharp steel teeth of the chainrings! One last myth is that disc brakes fail from heat

produced from the high braking power but that is very unlikely to happen with the pros. If you are not a pro, with far fewer chances of crashes, it is a nobrainer. A disc brake poses no danger. In fact, it would enhance your braking efficiency and getting used to the new braking power is just a matter of practice. Reducing rotating weight is an incentive for every roadie. Biggest of all, your expensive wheelsets now get to enjoy a longer life thanks to the lack of a braking surface being the weak link of the life of a wheel. Designing road bike frames to be compatible with disc brakes is no easy task. The forces that act on the fork and frame while braking is a completely new ball game. A lot of testing needs to be done while getting feedback from the full spectrum of riders – from pros to the weekend warriors. New through axles have to be designed in order to add stiffness to the fork and the rear triangle of the frame. The axles also bring a new technology in the form of a faster quick release mechanism to facilitate significant time saving during wheel changes. The position of the brake on the fork needs to be extremely precise, leaving nothing to chance. Toon says that he thoroughly enjoyed working on this project and he is as curious as us to see the future of discs on road bikes.

www.ridley-bikes.com 22

Flanders’ Bike Valley - magazine

Flanders’ Bike Valley - magazine

22


D-Fix The wheel reinvented Taking off a rear bike wheel can be a pain for cyclists across the spectrum, whether you are a beginner, racer, commuter or a mechanic. It is a multi-stop process, and you have to have experience and skill if you want to do it in a matter of seconds. Worst of all, your fingers, clothes and bike & equipment stubborn or even indelible grease stains. Unfortunately, there are no team cars trailing you on your ride to work or your weekend getaway. Jan Deckx of Sixty-Too has come up with an innovative product – the D-Fix hub. The D-Fix bike hub makes changing a rear tire on your multi-gear bike smooth and clean. It is a rear hub that separates the cog from the wheel, making it possible to leave the gears on the bike when you remove the rear wheel. No need to shift to your lowest gear or touch the derailleur to get the wheel out cleanly, no chain dangle leading to a greasy frame, and no dirty hands. Made of 7075 aluminium and titanium, the lock is secured by a three-turn screw. Jan has tested the hub extensively himself over a variety of terrain.

Jan Deckx, the inventor of D-Fix and founder of the company Sixty-Too

In fact, the product is so “out of the box” that Jan has a funny story to tell. Jan sent his product to the jury of the Eurobike awards. Two days later, he received an email from the jury saying that his wheel had arrived with a broken hub. Naturally, Jan was worried. Both he and the jury were getting ready to file a complaint and claim damages from the shipping company. A while later, Jan received pictures from the Eurobike jury and he didn’t see any damage. Then it struck him that maybe it was not broken, but they just did not understand the mechanism! Then he had to explain to them that it was a new system and how it worked. Sometimes innovative ideas that are ahead of their time take a while to be understood. The D-Fix could be a huge help to pro riders by significantly cutting down the time it takes to swap a wheel. Additionally, since riders keep their cassettes on the frame, they need not fear getting a wheel with the wrong gearing from neutral service; which could be a big disadvantage before a descent or a climb because cassette selection is a very personal choice for a pro. Meanwhile, for the rest of us cyclists that ride their miles without a support car, the D-Fix hub can be the solution to our flatfixing woes.

More information and contact:

ambideckxter@hotmail.com - www.sixty-too.be + 32 (0) 471 36 79 48 Flanders’ Bike Valley - magazine

23


Evening training sessions Just imagine: free to cycle as you please. Without any traffic lights, dangerous crossroads, traffic bollards or unexpected oncoming traffic. This awaits you at Circuit Zolder. Every Tuesday, Wednesday and Thursday from 18.15h to 21.30h. Throughout the year. On Monday, G-cyclists and rollers can come from the 11the of April and push their limits for free. Are you just coming once, a ticket will cost you €3. An annual Cycling Card costs €49. On top of that you will immediately receive a packet of gadgets to the value of the same amount. With a Cycling Card you can enjoy our track from the 1st of April 2016 until the 31st of March 2017. Will you be coming alone? With 200 to 250 cyclists on the track, you’ll never be cycling alone.

Our packet of gadgets contains the following : • • • • • • • •

Evening Training Circuit Zolder 1 pare of Bioracer toe covers 1 tube of bio-oil of Morgan Blue to lubricate your chain 1 sample of pants ointment of Morgan Blue 1 surprise gadget of Morgan Blue 1 sample of Cycling.be Magazine 1 Red Bull 1 Aquarius

Essec Endurance Cycling Series Endurance Cycling Series annually organises the 24 hours- & the 12 hours of cycling in collaboration with Essec. They also support an annual bicycle race for tourists.

If there are any questions for us you can visit our website, find us on Facebook or you can sent us an e-mail.

24

Flanders’ Bike Valley - magazine


Inclination Sensor It is now common knowledge that if you want to shave off seconds and even minutes in your performance, changing helmet and head position provides the best results for the least amount of money. Amateur riders, weekend warriors, seasoned professionals… everybody is affected by fatigue during a ride, and the change in body posture it brings along. During a time trial or the bike leg of a triathlon, this results is a less aerodynamic position on the bike and thus a slower ride than you are capable of. The importance of the head positioning during a race has been pegged at 1% (at least) in terms of speed change. In a 40km time trial among pros, this could mean a 3% difference in time, which could be the difference between being on the podium or off it! In a longer race this could be to the tune of several minutes. But how many riders, experienced or not, notice this change in their posture? It becomes especially hard to correct yourself when you are fatigued. This is where technology steps in. Lazer is one of the most trusted brands when it comes to safeguarding arguably the most critical part of an athlete – the head. In addition, superior comfort and hitech eye wear are Lazer’s specialty. Being a helmet and eyewear company comes with a lot of responsibility and Lazer has more than lived up to it. There are hundreds of testimonials from users about how a Lazer product saved their heads from disastrous crashes. Closely following safety, comfort and performance are high up on the needs of consumers. Now Lazer brings to you the ultimate training tool to make you faster – the Lazer Inclination Tool. Lazer has invented a “smart helmet” that will keep you in your most aerodynamic position so you can cheat the wind and be as fast as you can be. It’s like having a personal trainer in your helmet, encouraging you to perform at your top level. The Lazer Inclination Sensor is a body posture monitor that allows you to track your aerodynamic cycling posture in real time. The helmet is fitted with this sensor that alerts you when you deviate from your optimal position and helps you find that “sweet spot” again. The monitor tracks your head position and provides you with feedback when you are out of your optimal aerodynamic position. It aims at making you aware of your head

position while riding, and guiding you towards cheating the wind as best as possible. The alerts can be acoustic and/or tactile, making it an intuitive experience for the rider. This “sweet spot” position is something that the rider has to calibrate to be their optimal aerodynamic cycling position. For best results the calibration should take place in a wind tunnel with the help of aerodynamic experts. This can be done by appointment at the wind tunnel facility at BikeVille. Visit www.flandersbikevalley. be or email us at info@flandersbikevalley.be now to book your date with the wind tunnel! (Group discounts also possible) The second best option would be to visit a training centre or shop with experienced professionals to help you find that ideal aero position. No need to worry about carrying extra weight or compromising on aerodynamics. The Lazer Inclination Sensor is always mounted at the back of the helmet so it doesn’t hinder airflow. The device is a super-lightweight design so it is not counter-productive in any sense. It’s also quite simple to port this sensor to other helmets if you wish.

www.lazersport.com

Flanders’ Bike Valley - magazine

25


Orakel manufactures the most comprehensive range of event and organisational products in Europe. As the pioneer of wristbands in Europe, Orakel is a respected manufacturer, only using consistently high grades of material. Their tamper-apparent closures on wristbands greatly reduces gate losses, supporting security and safety. Wristbands, together with all their product lines, are trusted tools at events, bars, nightclubs, recreational facilities, sporting events, and offer high impact marketing opportunities for sponsors. Orakel’s reusable tokens are a resounding success. They work as a secure currency at events, as an organisational tool and for incentives. Highly versatile, long lasting and extremely visible, tokens can be personalised and are available in many different styles, sizes and print/ colour options. Orakel’s number bibs for running and cycling races with bar coding control and voucher exchange, water-resistant, single use and re-usable are a great choice for your next event. Whether you require a simple number bib or a more involved design offering bar coding control, voucher exchange, water-resistant/ waterproof or tear-resistant/tear-proof. Orakel offer them all along with excellent marketing potential. Your own imagery in digitally clear printing in black and white or colour can personally portray vouchers for redemption of food and drink. High visibility and durable quality combined to create a first class sporting product. The number bibs are available in four types of materials – TYVEK, SOFTEX, PRETEX and STENTEX.

Radio-Frequency Identification (RFID) systems identify or track individuals and objects by way of tags or chips which contain a radio-frequency electromagnetic field coil that will provide specific information when queried by a

High visibility and durable quality combined to create a first class sporting product reader device. RFID’s capabilities are almost unlimited and used widely in the sports and racing sector, especially with accurate timings. This will also give your event an up to the minute security and information system for control, organisation, monetary transactions and analysis. RFID technology offers different levels of access for visitors, crew, artists, athletes, etc. to be easily managed. Valuable data for organisers or sponsors can later be analysed for future marketing and organisational improvements i.e. footfall, age, areas most visited, length of time spent at a venue and many other invaluable aspects specific to the event.

A further advantage for sponsors is that they can communicate with and market to their audiences using RFID interactive applications, integrating with social media networks such as Facebook and Twitter, or allowing access to specific collative data. Orakel’s RFID products help simplify transactions and eliminates cash handling, reducing shrinkage. Theft and fraudulent matters are quickly addressed and queuing time is greatly reduced. Orakel is constantly innovating. We won’t be surprised if, in the near future, they come up with solutions for aerodynamically efficient race number bibs using our wind tunnel.

For more information on Orakel, please visit

www.orakel.com

26

Flanders’ Bike Valley - magazine


APRIL 1st Official inauguration Wind tunnel + BikeVille Incubator Presentation: Mrs. Virginie Claes

15u00

Opening ceremony • • • • • •

16u15

Panel • • • •

17u00 19u00

Welcome by Marc Hufkens, Chairman of Flanders’ Bike Valley Speech by Mr. Maurice Webers, Mayor of Beringen Speech by Mr. Herman Reynders, Governor of Limburg “About the WIND TUNNEL” by Bert Celis, CEO of Flanders’ Bike Valley “About the incubator” by Marc Hufkens, Chairman of Flanders’ Bike Valley Speech by Mr. Ben Weyts, Flemish Minister for Mobility and Tourism

Jan Peumans, Chairman of the Flemish Parliament Grete Remen, Member Flemish Parliament, CEO Damhert Nutrition Tim Wellens, Professional Cyclist Lotto Soudal World Tour Team Stijn Bijnens, Managing Director LRM

Networking reception End

O: F N I T S E LAT be

bikevalley. s r e d n a fl . www

Powered by


BikeVille Incubator Groundfloor - plan

Reception 0.7 Offices Gold units: 0.1, 0.10 Silver units: 0.8, 0.9, 0.11 Bronze units: 0.2 - 0.5, 0.12 Meetingrooms 0.6 various workshops 0.13 Grand Départ WIND TUNNEL 0.14 event hall

0.1

0.2

on

1stere L I R AP d them h an fin

You c

0.3

0.6

0.4

Member stands / booth 0.6 Press conference 0.1

Lazer www.lazersport.com

0.2

BioRacer www.bioracer.be

0.3

Gridbox www.gridbox.be

0.5

Flanders’ Bike Valley flandersbikevalley.be

0.6

Ridley www.ridley-bikes.com

0.7

AMS Robotics www.ams-innovation.com

0.7

Boonen Design Studio www.boonendesignstudio.be

0.7

Circuit Zolder www.circuit-zolder.be

0.7

Universiteit Antwerpen www.uantwerpen.be

0.7

SF4A www.sf4a.be

0.7

Mobidesk www.limburg.be/mobidesk

0.8

Smart Mobility Solutions smartmobilitysolutions.be

0.10

Curana www.curana.com/

0.10

Go4Cycling www.go4cycling.com

0.11

Velocité www.velocite-bikes.com

0.12

Fynman www.fynman.com

0.14

Ambassify www.ambassify.com

0.5

0.14

0.7

0.8 0.13 0.9

0.10

0.11

0.12


BikeVille Incubator First floor - plan

Concept store 1.7 Offices Flanders Bike Valley office: 1.6 Silver units: 1.5, 1.8 Bronze units: 1.1 - 1.4

1.1 1.8

Meetingrooms 1.9 Tourmalet 1.10 Ventoux

1.2

1.3

Drinks and food 1.11 Topsport restaurant 1.12 restaurant terrace

1.9

o

1.4

W 1.10

1.5

I N

1.6

D T U

1.7

N N E L

APRIn You c L 1st an fin d the

m he

re

Member stands / booth 1.1

VIC www.flandersbikevalley.be

1.2

RS print www.rsprint.be

1.3

Voxdale www.voxdale.be

1.4

Achillesdesign www.achilles.be

1.5

Inuteq www.inuteq.com

1.6

Stad Beringen www.beringen.be

1.7

3M www.3mbelgie.be

1.8

Formula Cycling formula-cycling-belgium.be

1.8

The Opportunity Factory www.theopportunityfactory.org

1.11

Buggy Booker www.buggybooker.com

1.11

Jools Bikes www.joolsbikes.com

1.11

Medical Robots www.medical-robots.be

1.11

Orakel www.orakel.com

1.11

Sixty-Too www.sixty-too.be

1.11

Velumo www.velumo.com

1.11

Wcup www.wcup.eu


CON CEP with

MEETING

lates

T ST

t inn

ORE

ovat ion

s

L E N N TU D N I W HALL eople p 0 0 3 2600 m

ROOM

S from 10 pe rs - 50 pers

OFF

PS

HO RKS

WO

IC

ES /Silv er/B ronz e

Gold

TOPSPORT Restaurant

gs

Brunch/Lunchmeetin

FLE

XO

FFIC

Boost your business here ! @your service: • • • • • • • • •

“Wind tunnel hall” (600m2) : unique event location for max. 300 people, with “Aerobar” and stage, etc … “Break-out room” with food and beverages, tables and chairs, etc … “Meeting rooms” : 5 different types with capacities from 10 to 50 people “Offices” : 30 units available for start-ups and small businesses “Workshops” “Concept store“ with the latest innovations “Flex offices / flex seats” for short term use only “Top Sport Restaurant” : also for groups @brunch, lunch, dinner, … Parking lot with special equipment for (e)-bikers, such as gridbox, etc …

For use of our facilities, please contact Nikolaas: nikolaas.vanriet@flandersbikevalley.be

E


The Virtual Company (VIC) kicks off at Flanders Bike Valley In cooperation with BikeVille, The Virtual Company (VIC) launches its first on site unit. VIC will work from, on, and around the new BikeVille incubator. A gap : an opening, breach, space between points, an interruption of continuity. VIC’s natural habitat is a gap, more precise the hiring gap. (The gap that occurs between 2 hiring steps. O->1-> 2-> 3 …) Starting companies and SME’s very often face that gap as a canyon they can’t cross. They have a need of capacity and competence, but hiring their first coworker (or one extra) is, for a number of reasons, even apart from the financial, out of reach. And yet they want to grow, they want to move forward. But is hiring that first, or extra, solution to what?

coworker a solution?

A

To often, focus is on who, seldom on what. To often a first ‘person’ is hired and then given a lot of tasks, to conclude that “it’s not working”. But how could it work? This choice, in most cases, is motivated by the cost factor in combination with a lack of knowledge about what we need.

“We can only hire 1 person.” Well, we are getting closer to the VIC-model. VIC does not make you choose between who, at least not in the beginning, but helps you to figure out what needs to be done. VIC offers a new innovative way of filling in needs for competence and capacity in HR, it gives the “power and structure” of a big company to starters and SME’s. These starters (start-ups) and SME’s are getting the disposal over a big-company-structure, their own virtual offices, staffed with pre-selected, experienced and competent professionals. Imagine, as a small company, starter or SME (or even a bigger company in need of competence and capacity) you would have access to your own “staff”. You walk through your company corridor and you’ll find your administration office just across the corridor of the purchase department. Just knock on the door and the right person for the job is there, ready to take action. Not only 1 person, but a complete “staff”! Your staff! And even better, your staff, and the associated costs, will surf on the “activity-waves” of your business. You will be able to manage the full TCO of your staff, allowing you to use your company resources the best way possible en give growth a boost.

Bart Lowette

VIC, structured talents and experience For more information, please contact Bart Lowette bart.lowette@telenet.be Flanders’ Bike Valley - magazine

31


3M applies their Science to Cycling

With more than 70,000 (you read that right) superior quality products rolled out, 3M may need no introduction. We are all in some way indebted to 3M. Such a reputed company to join the cycling world is exciting news for us in the industry. Most of all, we at Flanders’ Bike Valley are looking forward to the sheet magic of the innovative company.

3M started their stint with cycling by sponsoring a team to increase brand awareness within the cycling fraternity. It has proven to be a successful brand building move. Here’s why: Three years ago, the cycling world was recovering from some serious blows and reputation had decreased tremendously. It was then 3M stepped up to encourage young riders to pursue their careers. They provided the necessary resources to form a team, which has ever since grown steadily. Now the investments are showing results. Not only have they been able to improve the squad’s Functional Threshold Power (FTP) numbers but they have also been able to attract new talent to join their force. Soon enough, Team3M started entering races alongside UCI World Tour teams.

The bike market in Benelux is where a lot of the innovation happens and with 3M’s entry that can only mean improvement in the products we use. Their adhesive, abrasive, reflective and personal care products will surely enhance riders’ comfort, safety and performance while training and racing. Since getting closer to the companies at FBV, they’ve joined forces with, among others, Ridley, Lazer and Bioracer. In fact, Lazer’s R&D centre is merely 20 minutes away from 3M’s Belgian setup. Features such as adhesive tapes and reflective materials have been adopted by the companies named above. We are really looking forward to the repository of knowledge they can bring to research & development. What better place to be in than The Valley!

For more information and contact:

www.3M.com

32

Flanders’ Bike Valley - magazine


KBWB focuses on young talent There is no point in denying the hard facts: Belgium, a real cycling country, has lost its position in front of the peloton. Our cyclists used to be on the leading edge of every facet of the cycling sport. Now the champions in climbing, time trial and sprint do not longer have a Belgian passport. This trend is also progressing into track racing.

picture: Wim Hoste

picture: Marc Van Hecke

This is the consequence of many young talented cyclist focusing to build their career on the spring classics. Even more on the spring classics featuring short steel climbs and cobblestones. This focus makes that the pool of talent is becoming scarily swallow. Even though the Anglo-Saxon countries have proven that starting with track racing is the ideal preparation for a successful career on the road, the Belgium young cyclists have not found the way to the velodrome yet.

picture: Marc Van Hecke

Coaches Kevin De Weert en Carlo Bomans

How can we close the gap with the front of the peloton? By starting at the base. Therefore, the Belgian Cycling Federation started to work with Kevin De Weert, an expro cyclist and development coach, to look for young athletes with talent for climbing or time trial. This core will receive a scientifically based training. For their equipment no comprises will be made and only state of the art materials will be used. This innovative story is only possible with the support of some companies. Pioneer will contribute with powermeters that will lead to a more efficient pedaling motion. Ridley, Lazer and Bioracer are not only partners of the Belgian Cycling federation, but those companies were at the cradle of the ambitious Flanders Bike Valley project. Jewel in the crown? The wind tunnel test facility, where cyclist will be able to improve and tune their aerodynamic position. Because the difference between victory and places of honor are within tiny margins. This wind tunnel is a very high tech and pure Belgian project. To give young talents a push in the direction of absolute top performs, is the mission of the Belgian Cycling federation and all of the partners that picture: Wim Hoste contribute to this project. No time to lose: The future starts today. There is light at the end of the (wind) tunnel. That For more information and contact: Belgium may claime its place based on its rich tradition in cycling: one of the absolute front runners‌ www.belgiancycling.be

Flanders’ Bike Valley - magazine

33


Amazing We might not always be aware of this aspect, but it is amazing to look at the improvements achieved in health and safety for cyclists and bicycle riding in general. Knowledge of nutrition and motor skills and kinetics are only some of the elements that stimulate innovation through lateral integration of competitive sports with fields such as facilities for the disabled. Will Bike Valley make a difference to the daily lives of large groups of people facing altogether different circumstances and challenges? This is what we hope. We will not limit ourselves to winning cycling competitions with improved materials. We also want to innovate in other fields.

Just like Formula 1 car racing or space travel, the cycling sport must facilitate innovation through the development of knowledge for new applications.

34

Flanders’ Bike Valley - magazine


HIBBOT- Medical Robot The HIBBOT is a recently developed walking aid that can improve the activity and participation level of kids with a brain injury (cerebral palsy) or other neuromotoric dysfunction. The devise grasps and supports the pelvic area in six degrees of freedom. The connection between child and HIBBOT is by a special brace that stabilizes the pelvis and also offers support of the torso.

For the smallest but BRAVEST people

The HIBBOT (Hip robot or in analogy with Hobbits, the smallest but bravest people) provides physiotherapy while playing. In contrast with other walking aids where a kid need their hands to help support him, this device overcomes this issue. In most common walking aids, kids still need to use their hands and arms to support and move around. By freeing of the hands the muscles get to do more work and the brain is able to develop the much important balancing reactions. Just the right amount of support is given, not more than needed. When the patient is gaining muscle strength or balance, the amount of support can be gradually reduced. The HIBBOT provides freedom for children to play and to interact more easily with other children. Clinical expertise and technological knowhow was found with the cooperation of engineer Dirk Wenmakers, physiotherapist Ria Cuppers and CPO Jos Seyler. 5 prototypes are in use and first reactions are really positive.

More info www.medical-robots.be

3535

Flanders’ Valley - magazine Flanders’ BikeBike Valley - magazine


BIORACER MOTION “Man is the measure of all things”? Among many exciting plans at the wind tunnel at BikeVille is BioRacer Motion’s Dynamic Motion Analysis experience. It is a modern bike fit like none other. BioRacer Motion provides a unique insight into your cycling movement, symmetry and stability. These insights are a prerequisite to creating the perfect cycling movement, reach maximum performance and reduce injury.

Another massive advantage with the motion capture system is that when you make a change in the bike, you can record it and immediately compare the “before” and “after” metrics for any number of changes. The data and results from the bike fit are uploaded onto the cloud so that clients can login and view their results and transfer the dimensions to a new bike at a later date.

Does getting a bike fit assure a win in your next race? The answer is not simple. It depends on your experience and training history, injury profile, flexibility, etc. But does getting a good bike fit from an experienced fitter improve you as a rider? Without a doubt – yes. As they say, getting a bike fit will not guarantee a podium finish, but not getting one means you will surely not make it because the entire competition is getting fitted!

The bike fitting system started five years ago and is a success which is now being sold to dealers across the globe. At Bike Valley, we will have this system in our wind tunnel. You can now have all of the traditional aspects of bike fitting with the huge added advantage and thrill of optimizing your aerodynamic efficiency. This leaves nothing to chance and assures you of getting the best that science has to offer in the 21st century.

Motion capture is the process of digitally recording movement of cyclists using markers placed at various points on the body. The system creates a 3D model of the cyclist based on data from markers captured by six interconnected high-frequency infrared cameras. They are calibrated and setup on either side of the cyclist, making BioRacer the first company to do this kind of bilateral analysis. Markers are also placed on the bike. In this way, measurements of top tube length, saddle height, fore-aft position, stack, reach, etc. can be obtained accurately.

36

Flanders’ Bike Valley - magazine

To get your competitive edge this season, contact Pieter Mertens on info@bioracermotion.com or visit www. bioracermotion.com to make your reservation!


Fynman

“Wake up” and smell the coffee!

What more do you say about a company that has stood the test of time – having been in the nutrition industry for 23 years, and still running strong, Wcup needs no introduction. There is a reason why some products succeed without needing announcements off the top of the roof, and that is because results speak for themselves. Created by a biochemist, sports doctor and a cycling sports director, Wcup is entirely scientifically based. There are several reasons why Wcup is the nutrition of choice for individuals and teams ranging from cyclocross to climbing Mount Everest, from running the local triathlon to winning world championships, from taking a hike to finishing a 10k. Here are the simple truths: All of Wcup’s products are Ph neutral. This means they are safe and you needn’t worry about healthcare or side-effects. Many pros swear by the “200% safety” guarantee in Wcup’s solutions that they are free of illicit substances. Not even a trace of a disallowed ingredient would find its way into the carefully concocted drinks and food. Being produced in their own production facility, they are WADA approved, time and again.

You might be misled by the hype that Wcup is only for top athletes. But that is far from the truth. Wcup’s mantra is that they will fuel your adventure, and it doesn’t matter if you are the best in the world or are a beginner. These products are here to help you follow your hobby and sport, and give you a comfortable journey while at it. Every single athlete (especially those in endurance sports) has made nutrition mistakes and has suffered either in the short or long run with digestive issues. Any sport that takes longer than an hour, or requires dietary recovery & follow-up can benefit from Wcup’s tried and tested line of foods. This includes, but is not limited to: climbers of the tallest mountain in the world, premier soccer teams and players, rally racers, cyclists and triathletes. Wcup has made a big entry into the international market in the last 2-3 years with presence in more than 20 countries. We wish them the best of luck.

For more information, please visit www.wcup.eu

Flanders’ Bike Valley - magazine

37


Make your move! When you take your bike out for a three-hour weekend ride, you press down on the pedals more than 32,000 times. If you run a marathon in 4.5 hours, your feet would hit the ground more than 48,000 times with all your weight. And if you do this week in and week out, your feet take a big toll in the pursuit of a sport, even if recreationally. Investing in good footwear is important and a good, sciencebacked product, is worth every penny in the long run. Phits insoles come from the labs of RSPrint. They make insoles for a variety of sports, with each sport posing totally unique design requirements. The insoles are used by one of the world’s leading bike fitting services and it is easy to see why. They use evidence-based science as the basis for their design and production. The novelty here is the lightweight and surprisingly stiff 3D-printing technology. The honeycomb structure which forms the base of the insole can be modified by tweaking a variety of variables – lines of stiffness, thickness in various zones of the insole, contours to compensate for asymmetry, inserts to offer extra plantar support, and so on.

Give your feet the treatment they deserve There is no one size to fit all. Every person has a different foot shape, training load and needs. These needs are thoroughly assessed in the measurement process where athletes are made to walk, run, stand and squat in order to get the complete picture. Phits has an easy-to-use software that makes the process very visual, but the best results are when a trained and experienced “fitter” works with it. Already being used by two UCI World Tour road cycling teams, elite cyclocross riders and Olympic runners, the products are tested to their maximum. Athletes and teams give feedback to the designers and attest to the utility of the insoles in their long training months. Because it is 3D printed and the numbers & data can easily be stored on the cloud, reprinting is not a challenge. You can re-order insoles at any point in the future and any number of times. The ISPO award winning Phits insoles are not going to stop improving. RSPrint has teamed up with Belgian universities for research studies lasting as long as three years. To know more about how to give your feet the treatment they deserve, visit www.phits.be or email Tom Peeters on Tom.Peeters@RSPrint.be

38

Flanders’ Bike Valley - magazine


Keep on Moving The bicycle is an important mode of transportation around the world, and mobility is an issue every individual contends with. It is important to note that other modes of transportation use fuels that produce exhaust gasses with negative effects on the global climate. We predict that the development of bicycles, tricycles, and more-wheelers will attract a great deal of attention as an environmentally friendly initiative. This relates to the design of the vehicles themselves, as well as drive method, financing, bicycle highways, and more. What seems like science fiction now, might soon be applied science for universal use based on initiatives and incentives originated in our valley.

Use of two or more wheeled cycles in everyday traffic is much more relevant than winning any championship title.

Flanders’ Bike Valley - magazine

39


The Green Urban Mobile

a sustainable solution to your mobility The Green Urban Mobile (GUM) is an answer to the problems of mobility, global warming, traffic, air pollution, health and inactive lifestyles. The GUM Consortium recognized in 2010 that there was a gap to close between the car and the bike. This is where the 3-wheeled bike with an electric motor comes in. It is a co-creation of Flanders Make, Ridley, Recticel and Hegge Industrial Design; putting together their competencies in cycling, automotive engineering, design and research. Flanders Make helped design and build the first prototype in 2012. You step into a GUM, like you would into a car, driving safely on a bike lane away from traffic jams on the main road. The only investment is when you purchase the GUM. It requires no fuel, costly servicing, taxes, parking fees, helmet, license, insurance or a number plate. Enjoy a healthy and invigorating ride of a bike but with the comfort of a car with space for luggage, smartphones, and even a child. Bring a sustainable solution to your mobility habits by activating the emissionfree electric motor on long-drives, going up to speeds of 25km/h.

Flanders Make extensively tested GUM and other vehicles in this segment for stability, range and under different weather conditions & surroundings and say that most other vehicles need getting used to, practice and training to be able to drive and manoeuvre safely. GUM, on the other hand, is intuitive to use. GUM has a roof over it to protect from harsh weather that is typical in our part of the world! Its car-like body offers protection as well as high visibility to other road users. GUM would be a sustainable means of transportation for your business. It can be used for deliveries or as commute for employees. This could increase both health and motivation. GUM would be cheaper than a company car or public transport. A GUM takes up five times less parking space than a car – saving you space and money. You can get green fiscal advantages as a part of your sustainability strategy and realize your company’s ambition of reducing CO2 emissions.

GUM was launched during the Tour of Flanders in 2015. The prototypes have got great response at trade shows and fairs. You will see more promotions in 2016, and one on the bike lane soon! The very first GUM vehicles will be used by the Province of Limburg staff on their daily rounds to monitor more than 2,000km of bike lanes. The GUM consortium is looking for a business partner to secure the further roll-out of the GUM. If you are interested in producing and distributing this exciting new mobility solution, please contact Huge de Winter of Recticel at Dewinter. Hugo@Recticel.com.

“Flanders Make is the strategic research centre for the manufacturing industry. It has establishments in Lommel and Leuven and works together in a structural way with research departments of the 5 Flemish universities. Their purpose: realising a top-level research network in Flanders that delivers full support to the innovation projects of manufacturing companies. This way, they want to contribute to new products and processes that help to realise the vehicles, machines and factories of the future. Committed to and integral to the vision of industry in the Flemish region, it made perfect sense to have Flanders Make as one of the founding membersof Flanders’ Bike Valley. They support companies not just in Belgium but internationally as well.”

40

Flanders’ Bike Valley - magazine


Put an end to the disastrous interaction between cars and bikes Think of the number of times you have been scared to commute to work because you would have to share the road with the dreaded automobiles. How simple it would be if there was no concept of a “blind spot” for the human eye (combined with the limitations of the rear view mirror). Fynman is a company that has researched this problem and come up with a hi-tech feature to aid cyclists avoiding their biggest fear. In general, Fynman takes a deep interest in solving problems for society at large. For example, they participated in a European accelerator program and worked out a smart mobility concept addressing the problem of way too many citizens using cars for transport. The problem statement for them was to drive as many people as possible to use public transport – which includes bicycles by way of bike-sharing platforms. Fynman has a stronghold on technology and actively seek out huge technical challenges to solve. Fynman is active in pretty much the whole development life cycle of providing solutions, concerning hardware design, software design & back-end development. Coming back to the blind spot problem: we introduce to you the Smartbel concept, a device that aids to the better interaction between cars and bikes to reduce risc on disastrous interaction between them. The innovation here is the use of a communication protocol between Smartbel and the vehicle.

Electronic hardware development • • • •

Hardware design System integration CE qualification Service provider

Software development • • •

Custom Embedded software Application development Back-end development

ACTUAL WORK IN PROGRESS • • •

Smartbel: provide a solution for blind spot accidents Charging stations: provide a solution to charge e-bikes. Charging stations also act as a beacon with geolocation and support touristic activities A-traject: provide a solution to motivate people to use public transport

For more information on Smartbel and Fynman,

info@fynman.com

Flanders’ Bike Valley - magazine

41


Carrying your own buggy is history Can sustainable mobility and young families go hand in hand? When sharing a bike is such a success, then sharing a stroller should also work. This thought led Frank Verheijden into this great adventure. Buggybooker offers an option to young families - but also to the grandparents - to choose for sustainable transportation by public transport or by bike. Carrying your own buggy on all your trips is now part of history. Buggybooker is a platform where you can easily book and offer buggy’s . Buggybooker offers a rentalservice already in 10 cities now. Buggybooker offers Governments, institutions and entrepreneurs a unique opportunity to offer a buggypoint and communicate (via side panels). The strollers drive along crowded locations, stores, hotel and catering industry and are viewed from both sides. In this way they generate a huge range of visibility, and they can offer young families a great service and easily access the heart of their target audience. Moreover, they can contribute to a unique and sustainable experience! The stroller was designed by Boonen Design Studio and is developed specially for the rental business. Besides all existing standards, extra care was provided for demands like load carrying capabilities, safety, hygiene and impact resistance. The buggy was designed with using any molds and by following the Lean Manufacturing principles.

Buggybooker was awarded with an Ovan Ecodesign award for this great new product.

More info on www.buggybooker.com

42

Flanders’ Bike Valley - magazine


Can you imagine that in the future, bikes and bikers could get to ride long inter-city distances without any interruptions? That they could have the option of taking a pit stop when they please? Charging and recharging points for bike and body, bars, cafes, emergency services and everything else to support a rider on the road could be available. There could be exclusive lanes – E-bikes and quicker road bikes on the left-most lanes and slower cycles on the other lanes. That’s right, we just described a cycling highway to you. Already underway in some countries, Belgium may not be very far behind. The seed for this was planted at Eurobike last year, when Flanders’ Bike Valley and Achilles Design brainstormed for this vision. Several more brainstorming sessions at Achilles Design followed. Extensive analysis of existing solutions was carried out. The final presentation and pitch were brought out in the form of several personas or representative users of a cross section of the public: a commuter, kids that ride to school, sports cyclists, bar & cafe owners along the path, people from various communities & governments and so on. They would all be stakeholders of the proposal in one form or another. The proposed design itself is modular, as you can see from the sample images here – a basic design that can be complemented with a drainage system, a rain & weather shelter, resting places, charging units, different road surface selection, etc.

Achilles Design is a strategic product design agency, helping companies and governments to design, engineer and bring to market innovative products, brands & services for the last 22 years. Their projects are driven by a user-centred design methodology and an integrated approach towards product, brand and service to achieve an optimal user experience. They have had a long association with the biking industry - having worked with Eddy Merckx Cycles, Lazersport, Kipando smart bike locks, Kingo, Swyff, Museeuw Bikes, Sportivo, Bioracer, to name a few. Their latest project is an intelligent cockpit for E-bikes and tourist bikes alike.

This project was almost entirely worked on by fresh minds of interns from industrial design and engineering backgrounds. The fact that new and untapped attitude & outlook produce fresh ideas is more than evident. Of course, this is a preliminary design and proposal. The work done until now is analysis and front-end ideation. Presentations to manufacturers in the industry have, so far, received positive reactions. This could be the start of a potentially much larger and enormous project!

CONTACT Achilles Design Borchtstraat 30 2800 Mechelen, Belgium

+32 (0)15 41 02 72 info@achilles.be www.achilles.be

Stay tuned for more news on this.

Flanders’ Bike Valley - magazine

43


44

Flanders’ Bike Valley - magazine


Load on even the worst of cobbled roads The Tortuga XL is a hybrid energy-harvesting vehicle for urban logistics and cargo transport. The max load and capacity is higher than that of traditional cargo bikes – it can carry up to a volume of 2m3 and load of 250kg. Thanks to the use of robust materials and full suspension on all wheels, Tortuga XL is equipped to handle load on even the worst of cobbled roads. The fact that there are two axles to share the load makes it all the more trustworthy. Maintenance and breakdown risks are kept to a minimal with a full electric engine. Not only does the tricycle have an electric engine but so does the trailer. Thanks to the innovative “Urban Nomad Follow Me®”

For more details on the company and the Tortuga XL, please visit www.TheOpportunityFactory.org or write to Dirk Verhaeghe at Dirk.Verhaeghe@TheOpportunityFactory.org

algorithm and the intelligent use of sensors the trailer cancels its own weight and that of its cargo. The 4x4 drive with energy generation through pedalling and braking increase driver comfort; even up hills and slopes! The Tortuga XL can be customised to perfectly match the need of the business and is truly a worthy substitute for all LCV’s in the urban environment. A dream of a vehicle, the Tortuga XL is allowed on bike lanes and does not need a license or registration. One ride on the vehicle and you will instantly understand that it is more akin to riding a bicycle, rather than a tricycle. For instance, while navigating a corner, you can comfortable tilt the bike and trailer like you would normally do on a two-wheeled bike with no risk or fear of tipping over. Although the Tortuga XL is a first of its kind, the Tortuga XL is already the second product of The Opportunity Factory. As a predecessor, the company developed the Urban Nomad, the first electric bike trailer which can be connected to any bike. The Opportunity Factory develops and produces affordable and sustainable products, creating opportunities for a new generation of entrepreneurs.

Flanders’ Bike Valley - magazine

45


The velumo is the first intelligent tail light for bicycles because of its smart components. With those components, the velumo solves a lot of problems that bike users are faced with daily. The Velumo will help finding your bike in full racks, prevent theft by using a built-in alarm and much more.

Finding your bike at night or in a full bike rack has never been easier. Just open the Velu-mo-app on your smartphone and click on the ‘finder’ button. The Velumo will attract your attention by flashing the lights in the colour of your choice. If someone is stealing your bike, the movement detector in the Velumo will notice and put on an alarm. The thief will be scared by the sound-alarm, passersby will notice and also you will be notified on your smartphone. The Velumo knows when you’re cycling and will turn on the tail light when it’s dark. When you have arrived at your location, you don’t have to turn off your light. The Velumo will automatically switch off, the moment you walk away from your bike. From the moment you start braking, the Velumo tail light will start shining to notify the traffic behind you.

If you can’t remember where you’ve placed your bike and you forgot to pin it on the map with the Velumoapp, you can track your bike by using the Internet of Things network, LoRaWAN. The LoRaWAN will also be used to send you all kinds of information from you bike. You can completely customize the behaviour of your Velumo with your smartphone over Bluetooth smartphone. You can choose what happens in each of the different cases. The Velumo idea was shaped as a project for the KdG Startup@Campus competition 2015, which Velumo won. Velumo is also part of Belgium’s biggest incubator Start@KBC. The Velumo Team founded the start-up The LineUp. Elecgator then joined the Velumo team for the technical realisation of the idea.

www.velumo.com rani@velumo.com - rozan@velumo.com +32 478 72 98 01 - +32 497 47 45 74

46

Flanders’ Bike Valley - magazine


JOO Rooles NEW E-BIKE LAUNCHED IN LIMBURG ! “What if we were to produce an electric bike that appeals to a new audience. People who, in line with the ecological ambition, want to exchange their car partly for an environmentally friendly vehicle. A state of the art electric bike that has all the new electronics and you can rely on for longer distances”. This question landed on the table of three entrepreneurs who immediately saw the potential and together went into action. One of them, Marc Hendrikx, who already had a career as a soccer player in the Belgian Pro League ‘kicked off’ the project. Exactly two years later the JOOLS E bikes were launched. The focus then was to concentrate on a limited number of models. The first model was a high-end Direct Drive with a power battery of 14 Amps and a built-in hub gear (Shimano Nexus 8 speed). This bike had an action radius of more than 100 Km, what at that time was quite unique. The choice for the Bafang engine turned out to be the right one. In an endurance test, last summer at the Nürburgring in Germany, Bafang won the competition against all other brands.

FROM SOCCER TO CYCLING

Today, a year later since the launch, the JOOLS bikes are distributed via an extended network of more than 50 dealers spread over Belgium. Recently two new models were added to the collection. The MaxE drive and the EasE drive. This latter is claimed to be the easiest to fold and that in just a few seconds.

For more information: www.joolsbikes.com

Bio Marc Hendrikx For more than 19 years Marc played as a professional soccer player. His career started at his hometown in Hamont-Lo. Later on he played in the Belgian Pro League for teams such as KRC Genk, RSCA Anderlecht, Sporting Lokeren, Germinal Beerschot and STVV Sint-Truiden. He was selected 20 times for the Red Devils and was part of the team during the European Championship in 2000. A remarkable moment in his career happened when he scored against Locomotiv Moscow on September 11 in 2001.

Flanders’ Bike Valley - magazine

47


Green light for better cycle highways CHIPS project gets European support Thousands of employees in several European regions will soon be using new generation cycle highways to commute to their work places. Over the next three years, 9 partners from Belgium, Germany, the UK and the Netherlands will together develop and demonstrate innovative solutions to make cycle highways more attractive, comfortable, safer and easier to use. They will also develop and conduct campaigns to remove barriers that keep commuters from using cycle highways. The CHIPS project (Cycle Highways for smarter People Transport and Spatial Planning) has been approved for funding by the European programme Interreg NorthWest-Europe. Fast low carbon lane to work Cycle highways are medium to long distance cycle routes that eliminate as many stops as possible and give users a fast, safe and smooth ride to their destination. They are the most sustainable and often also the quickest way to get to work. Especially in combination with the growing number of e-bikes, cycle highways offer a good alternative for commuter cars. Research in Denmark has shown that the majority of commuters who have changed from car to bike, made this change because of the efficiency and time they gained. Only a minority of commuters are changing because of healthcare effects or because of a cycling bonus (by the government). Since commuting is all about time, we should move from classical cycling roads to faster and more efficient cycling highways who give priority to bikes above all other traffic. Cycling highways can and will be an essential way of boosting mobility and economic growth to all major European Cities and regions. Ambitious partnership Partners in the CHIPS project include regions at the forefront of cycle highway development and follower regions with high ambitions. They include the provinces of Flemish Brabant (B) and Gelderland (NL), the German regions FrankfurtRheinMain, Ruhr and RheinNeckar, the British cycling charity Sustrans, academic partner NHTV (NL), the cycle industry cluster Flanders’ Bike Valley and the European Cyclists’ Federation. They will focus their demonstrations and campaigns on cycle highway routes leading to Brussels, Belfast, Frankfurt, Arnhem and Tilburg.

Flanders’ Bike Valley will work on this project by clustering the industrial parties in a cycling highway team and organizing a Cycling Highway Academy where the results of the team can be shown. The Academy will guarantee a faster introduction of new innovations into the market, and roll-out a network organization of Cycling Highway experts all over Europe. The Academy is a course of three days that will focus on new infrastructure solutions, new approaches, a common way-of-working and language, and talent pooling over Europe. The goal is to launch the Cycling Highway Academy, first in the different involved regions and then repeat it several times a year in Belgium after 2018. The CHIPS project will be supported by Interreg NorthWest Europe. This programme fosters transnational cooperation to make the North Western Europe a key economic player and an attractive place to work and live, with high levels of innovation, sustainability and cohesion. More information:

GB

NL D BE

For questions:

contact Bert Celis, CEO Flanders’ Bike Valley,

bert.celis@flandersbikevalley.be

48

Flanders’ Bike Valley - magazine


Be our Guest! Seeing is believing, isn’t it? We invite everybody to visit Bike Valley and experience our initiative first-hand. Start with a stroll through the wind tunnel and visit the BikeVille incubator to see lots of start-ups and new developments. You are also invited to visit local businesses that are not only close by, but also helped lay the foundation for development of the valley. This experience is suitable for families and groups, as well as sports enthusiasts who want to try out a challenging course that has been set up in the area. Flanders’ Bike Valley wants to be part of the real world as well as a welcoming destination for everybody. Innovation and progress start with a childhood dream…

The best guarantee for future success is to make everybody, families and friends, men and women, adults and children, a supporter of the Bike Valley.

Flanders’ Bike Valley - magazine

49


EXPERIENCE

Flanders Bike Valley Belgium has been the heart of cycling for many decades now. The roads and climbs all across the country have legendary stories to tell. Several races have stood the test of time and continue to attract millions of fans to the streets year after year. The mission of Bike Valley Experiencie is to give fans and visitors an insight into the fantastic world of the cycling industry as it will be in the future.

T

he Bike Valley Experience is a tour brought to you in association with the local government and Beringen Tourism Department, which gives you a guided tour of the 2,400 m2 Bike Valley building. Firstly, the biggest attraction is the wind tunnel. You can see the action first hand and get to walk inside the test and even lean

50

Flanders’ Bike Valley - magazine

against gusts of wind of over 70 km/h. Get to meet the people that built it and the engineers that conduct tests on riders and equipment. Next up is the concept store, where you can check out new and upcoming products that are yet to enter the mainstream consumer market. Be the first to perhaps even test or buy some of these products from


the future! The Bike Valley building is home to 25 offices of various companies in the cycling industry. Getting to see these young and hi-tech companies from so close is an opportunity few would want to miss. After this, feel free to wind down and catch a bite and a drink at the sports restaurant in our facility. There is also the option of entering BikeVille via a cycling bridge, which will open into the building on the first floor. Last, but not the least, is a glimpse into one of the pioneers of cycling in Belgium – Ridley. You will get to experience their operations through an intimate guided tour in the building just next door to Bike Valley. See how Ridley designs, paints and assembles their world class bikes in their very own stable. Watch the journey of the bikes right from them entering the warehouse to leaving the factory in a brand new box.

The Bike Valley Experience is priced at 9 EUR/ticket. For group visit bookings to Bike Valley in 2016 visit www.toerismeberingen.be/ontdekken-bedrijfsbezoeken/flanders-bike-valley/


Pure passion for the race segment and pure comfort for leisure bikes

Established in 1933, Minerva has a legacy in quality bicycles for adults and children. In 2013 Minerva launched Scoppio, a full range sports brand reaching from racing bikes, over cyclo-cross and time trials to even track bikes! in June 2015 it was revived from bankrupt by Formula Cycling. Now Formula Cycling has four in-house brands - Minerva city & kids’ bikes, Scoppio race & cross bikes, Pure Passion race bikes and Pure Comfort city bikes. The collection of Minerva bikes will expand with mountainbikes, child bikes and their own line of high quality E-bikes. The Scoppio brand will not disappear, but will focus on racebikes. They will keep offering complete bikes, framesets and custom built bikes.

Besides bikes Minerva BT will also distribute their own lines of components. Pure passion for the race segment and Pure comfort for leisure bikes. They also distribute other brands - andrea tacchi, schwalbe, zefal, first class nutrition, selle royale, sigma, chains, mudguards, cronos, energizer, chameleon, shimano to name a few. Very recently Minerva BT became exclusive distributor of Andrea Tafi cycling clothes. This brand is known for its high quality, stylish Italian design. Please visit www. Minerva.be or www.Scoppio.be for more information on the respective ranges of bikes.

www.formula-cycling.be

info@formula-cycling.be - +32 57 48 75 00

52

Flanders’ Bike Valley - magazine


Get on the road and feel what it is like to ride like a pro

The UCI Grand Tour season is almost here. Where will you watch this year’s Giro D’Italia from? Will you watch it on TV, listen to the radio or would you go to Italy to watch the entire field of riders whiz past you in a few seconds? Perhaps you would book a spot in a VIP tent, sip on champagne but still search for an experience that is more intimate to the race and memorable for you. Go4Cycling is changing the rules of the spectatorship game: They transport you along the route without any break from the action. Get on a customized van and sit back in plush seats while you watch the action on the roads as well as the in-house TV screens. And what’s more? This turns out to be considerably cheaper than a VIP tent! And there are many more affordable hospitality options to choose from. If you want to get on the road and feel what it is like to ride the stage, as an official Giro d’Italia tour operator, Go4Cycling lets you do that. You can cycle the whole day as a professional rider through the landscape, tradition and history of the Giro and get treated afterwards like a Roman emperor. Just hours before your heroes in the peloton cross the finish line, you can do it as well, egged on by the massive support from the world famous tifosi (Italian fans). Go4Cycling’s hospitality and exclusive treatment is worth experiencing first hand. Get the same support as the pros, with a support vehicle to follow you and massage therapists to pamper you. Before the race begins, rub shoulders with the riders and team directors. And after, get up close to the podium. You could also hop on a helicopter if you please. There is nothing more a cycling enthusiast can ask for.

Nico Ruyloft, owner of Go4Cycling, who has more than 14 years of experience as a bike tour operator, among fantastic exploits as a semi-pro and pro cyclist himself insists that their tour guides are always handpicked from the local riders. They themselves are ex pros or ex semi pros, with the experience and knowledge of the races as well as the geography. This year, the first three stages of the Giro are in The Netherlands – which is like a backyard for Nico and team. Apart from the Giro d’Italia, Go4Cycling offers fans various experiences for races in our own Flanders. With such a level of service and competitive pricing, it is no surprise that they are booked to capacity. They are the only tour operator in the world that offer hospitality at the five cycling monuments. Before it is too late, for bookings and more information on getting your unforgettable tryst with a Grand Tour or a Classic, email Nico on info@go4cycling.com or visit www.Go4Cycling.com

Flanders’ Bike Valley - magazine

53


The perfect scenery for a mountainbikepark As the only mining hill in Flanders that is not a protected national reserve, the mining hill in Beringen forms the perfect scenery for a mountainbikepark. The more than 60 meters of height and a steep slope were the great startpoint for experienced mountainbike trail builder Patrick Jansen of Tracks&Trails. His international experience combined with knowledge of soil erosion and forestry, made it possible to create a bikepark that is both fun and sustainable. The mitigation of soil erosion from the design was a must in order to keep the track in optimal condition, without the need for continuous maintenance.

The result is two main tracks. A relatively easy ‘orange’ track and a difficult and challenging ‘red’ track. The trails feature all the possible mountainbike challenges from rockgardens in several difficulties and drops, to northshore and berms. The most technical difficulties all feature a chicken run for the less technically skilled bikers. Almost at the top of the hill there is also a skill park with some dirt jumps. And ofcourse a magnificent view. The tracks are primarily there for training and fun. But in the design and construction all UCI standards were taken into account. This allows the tracks and hill to be used for international top level races. A first race (BeNeLux cup 2016) will be held on these new tracks on the 9 & 10th of April 2016. What makes this bikepark even more unique is that it’s part of the largest industrial-archeologic site in Flanders. This site (be-MINE) will feature - besides a bikepark- a mine museum, an indoor and outdoor swimming complex, a diving tower with subtropic fish, an indoor and outdoor climbing facility, a shopping mall, and finally -also on the slopes of the mining hill- a large outdoor playing landscape.

Realized with the support of the Flemish Government More info on

www.toerismeberingen.be

54

Flanders’ Bike Valley - magazine


meet

our members

Flanders’ Bike Valley - magazine

55


: O F N I T LATES bikevalley.be

anders www.fl

2016 - 2017 CALENDAR WALL DATE

EVENT

LOCATION

20/05/2016

Ambassify workshop

Flanders’ Bike Valley

30/05/2016

Workshop for Bike Retailers on Company Bikes

Flanders’ Bike Valley

06-07/06/2016

EPSI Annual Conference

Flanders’ Bike Valley

08/06/2016

Bicycle Summit (FESI - EPSI)

Flanders’ Bike Valley

16/06/2016

Mobility Congress with VIM (Institute for Mobility)

Flanders’ Bike Valley

31/08/2016 - 4/09

Eurobike Bike Valley Booth

Friedrichshafen

11/09/2016

Bike Village @ Groene Boulevard Koers

Hasselt

27/09/2016

Smart Bike Event

Flanders’ Bike Valley

10/2016

Tourism & Cycling matchmaking event

Flanders’ Bike Valley

06/2017

Cycling Highway academy @ Velocity

Nijmegen, Arnhem

Powered by

56

Flanders’ Bike Valley - magazine

Flanders Bike Valley magazine April 2016  
Flanders Bike Valley magazine April 2016  

Flanders Bike Valley magazine - April 2016

Advertisement