Fluﬀy Orange PR Workshop Sophie Corke Marion Vigot Maria Tsaneva Tom Carr Dan Li7on
Why are we here?
Cultural Diﬀerences “Earliest record da=ng back to a ruler called Fu Si” (Anon, 2008, Introduc=on). “Today the popula=on of China is 1.34 billion.” (Lambert, 2010, Conclusion).
Cultural Diﬀerences China is a ‘High Context’ Society
High Context -‐ Unspoken informa=on, large importance on rela=onships, loyalty and less emphasis on rules/structure. Low Context -‐ Informa=on exchanged through the message itself, less vague, short-‐term rela=onships, follow rules/structure closely and are task orientated.
Chinese Turf Home advantage l
Mental utilization l Western contrast l
Non-‐Verbal Communica=on Eye Contact
Gestures (Morris 2002)
Not touch orientated (Argyle 1988)
How will this be implemented in the Workshop First Role Play – to do with business cards of gi7s
Second role play – learn to pick up Chinese gestures and how to show 1 – 10
Chinese culture shows that they stand closer in business so a role play incorpora=ng standing close together talking will be incorporated so everybody feels comfortable.
A_tudes towards Values v Trust/Mistrust v Face, Hierarchy and Power Distance v Reciprocity v Time/Long Term Orienta=on v Harmony
Collec=vism vs. Individualism
E=quebe “Face is lost when the individual, either through his ac@on or that people closely related to him, fails to meet essen@al requirements placed upon him by virtue of the social posi@on he occupies.”
(Hofstede, 1976, page 867)
Using Your Ini=a=ve § Working in groups § Iden@fy the problem § Discuss the necessary ac@ons § Implement them in a way that Eastern culture recommends § Present your ideas to the group
What are the AJtudes towards authori@es? Hierarchy in Business: • Nega=ve eﬀect/Confucius authority • Masculinity VS femininity • Employees & Managers • Senpai and kōhai (mentor & protégé)
What are the AJtudes towards authori@es? Weak Rule of Law:
v Lack of stable legal system-‐> no legal tradi=on/problem of implementa=on/unpredicted managers
v Pressure and percep=on of law-‐> compe==veness/ ambi=on/image/ethics
Thank You For Listening
Reference Page v Anon, 2008. History Brieﬂy Stated [Online] [Viewed 08/12/2011]. Available from: hbp://sitara.com/china/history.html v T. Lambert, 2010. A Short History of China [Online] [Viewed 08/12/2011]. Available from: hbp://www.localhistories.org/china.html