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Graphic Design 1 Meadhbh Tobin S2843648


My name is Meadhbh Tobin, I am studying a bachelor of Digital Media majoring in Graphic Design. I am currently completing my second year of the degree, which I attend full-time. I am currently expressing myself in differing aspects of the course, areas such as graphic design, typography, web and advertising. Advertising is an aspect of the course that has piqued my interest and as such I am looking forward to learning more of this area, this is an area in which I feel I have a passion for. Advertising has my attention because I have become fascinated with the blend of colour, typography and branding in general. Even though I have learnt so much at my time at the university, I understand that there is so much more left for me to learn, as such I will endeavour to persist in learning as much as I can, by staying current with trends in the industry.


BRIEF A: Corporate Identity Funk Fitness


Corporate Identity: Logo

Final

Sporty Red

Corporate Identity: Logo

Initial Process

# d82435 CMYK: 0,97,80,10 RGB: 216.36.53 PANTONE: P 52-16 C

Strong Black # 000000 CMYK: 0,0,0,100 RGB: 0,0,0 PANTONE: P Black 6c

Flexible White # ffffff CMYK: 0,0,0,0 RGB: 255,255,255 PANTONE: P 663 c

- Too complex

Mono Tone Black # 000000 CMYK: 0,0,0,100 RGB: 0,0,0 PANTONE: P Black 6c Tint: 61%

Mono

- Not clear when small - Graphics not recognisable


Corporate Identity: Logo

Initial Process

Corporate Identity: Logo

Initial Process

- Another colour - New design - Still not effective - Clearer - Overlapping may effect readibility - Finding most suitable colour


Corporate Identity: Business Card Front

Logo aligned: center

Back

NAME OF EMPLOYEE (12pt Bold Calibri) BODY TYPE: (8pt Regular Calibri) SLOGAN: (12 pt TitanOne) Aligned: Bottom right

Corporate Identity: Guest Form


Corporate Identity: Swipe Card

Front

Corporate Identity: Letterhead

Reciever Address: (12pt Regular Calibri) Business Details: (8pt Regular Calibri) Body Text: (Aligned left, 9pt Regular Calibri)

Back

Fine point text: (6pt Regular Calibri) Subheading text: (8pt Bold Calibri)


Corporate Identity: Email Footer

Owner name: (14pt Bold Calibri) Owner title: (12pt Bold Italic Calibri) Owner Contact: (12pt Regular Calibri) Slogan: (24pt Titan One)

John Smith

Corporate Identity: Vehicle Signage

Front Angle: Slogan (On bonnit)

Dear Meadhbh, Hent. In nimperspic tectate non et apienihil molore magnis et ommo dipsa quia ilibus endae. Cum eos eiumqui busante sequatiis aut res a denissit imi, qui aliam la deliqui as ut ut ut volupti usaperum sitium nam, quis aut quatio. Comnistis sam, cones minum cone invelecum qui vendaesequae venimet officab oreictotat asim ius reptaspis volut pore preperunt lab in nulpa commo cumque consenist lia quiatecus volorit aessit plamus nus, que net voluptius et ut res ipsaecea cuptatest quam res rehenimolut od es alit, si cullab int enimpor atum rem ullaut am nem vent vel mintus modi te nectatuscit eturionsedi omniam secto eic tectibus dolo tenis doles quas sunto eligenient autem quaspit voluptate offic tecto offictior milibus.Nam esequat venimin resti tenimolora cupisim porat. Igenimi, non cus iligenis rent quo ipsus, nonsequiaes dolorios magnienient.psusda nissimus. Non nem corerferum quam inciuntur?Maximagniet mod molesequam dusaper itaero quam estem rest esectem perferum arunt et alitia qui nos nihitiam rerum venihicius suntem quas alibus voluptur? Qui des que parchictiora quaepudition prati blaborit velluptate voloresto te quis earit dolore int.Em expland ignate ius nonsenimus nulparum, exceptatur seditas earcient dit et aut quam volupta simagnam, cum explat vent utationseque nobit que sitat la sandign ihilit pa dolupta et plis rerspic ipientusant as ullupta tiasinv ellaboribus ea nectam, nosanto tatur?Name volorrum, qui cuptaturi officit oditat quiaspi enitatem simi, samus aut eiusant velestrum etur sequasp erorpor ibusapis debit as simodi ratur?

Logo (On driver door) Contact (On driver door)

Igenimi, non cus iligenis rent quo ipsus, nonsequiaes dolorios magnienient.psusda nissimus. Non nem corerferum quam inciuntur?Maximagniet mod molesequam dusaper itaero quam estem rest esectem perferum arunt et alitia qui nos nihitiam rerum venihicius suntem quas alibus voluptur? Qui des que parchictiora quaepudition prati blaborit velluptate voloresto te quis earit dolore int.Em expland ignate ius nonsenimus nulparum, exceptatur seditas earcient dit et aut quam volupta simagnam, cum explat vent utationseque nobit que sitat la sandign ihilit pa dolupta et plis rerspic ipientusant as ullupta tiasinv ellaboribus ea nectam, nosanto tatur?Name volorrum, qui cuptaturi officit oditat quiaspi enitatem simi, samus aut eiusant velestrum etur sequasp erorpor ibusapis debit as simodi ratur? Nossinullati quia dolupta tionemquisin ratur, verum ilitaspero quuntotatur, sundi corem doloreped molupta sitiaepudio escienist od mod quam sape ius exceptam sit est, que litate sum quunt et ute volorum faccus ex eumquun tiatquis alias rempore laborpo runtia con preperovit dolorro excea cum ium liti beaquia dolor aliquatur, exces enihic tecte aped magnihit aut pos quidem fugitib usaperi atistiunt. Ri beate aut ea quiaeste verumquat lab ipsum invellest.

Ty Anderson Gym Owner M: 0417 720 755

GET YOUR FUNK ON & GET FIT! Back Angle: Slogan (On back window) Contact (back of tray)


Corporate Identity: Apparel /Uniform

Mens Training Singlet

Womens Training Singlet

Corporate Identity: Apparel /Uniform

Unisex Training Shorts


Corporate Identity: Website

Home Page

Coporate Identity: Website

About Us

Contact Us


Corporate Identity: Website

Corporate Identity: Website/Facebook Mockup

Timetable

Join Us

Prices

Profile Page


Corporate Identity: Interior Moodboard

Corporate Identity: Interior Moodboard


Corporate Identity: Reception Desk

Corporate Identity: Reception Desk

Top

Final

Length: 3.5 m

Colour: Gloss black

Width: 1.5 m

Material: Wood with plastic finnish

Full Width 2.5m

Logo: Raised from surface with backight 2.5m 1.5m

Sketch Depth: 2m


Corporate Identity: Building Signage- Exterior

Level One Signage

Logo: Lightbox Diameter of 2.2m Depth of 20 cm Text: Raised aluminium Height: 40cm

Corporate Identity: Building Signage- Exterior

Level Two Signage Logo: Lightbox Diameter of 1m Depth of 15m “GYM ENTRY” signage: Height: 30cm Vinyl with external lighting.


Corporate Identity: Building Signage- Interior

Level Three Signage Level signage on wall Logo & Text: Vinyl

Corporate Identity: Building Signage- Interior

Level Four Signage - Signage for rooms/areas - Board hangs from roof -Made from light aluminium -Must not go lower then 6 ‘ 2� for safety

Level Five Signage

- Owners office door - Eye Level -Vinyl flat on surface


Corporate Identity: Promotional item #1

Funk Fitness Smart Phone Application

Corporate Identity: Promotional item #2 & 3

Funk Fitness draw-string gym bag Logo and Slogan (both sides)

Funk Fitness Gym Towel Application (on ipad)

Red trim- both ends Logo (One end)


Brief B: Repackaging Takeaway Sushi


The following work is for a packaging redesign that I entered into the Southern Cross Packaging Design Awards. I addressed the problem of a takeaway sushi container, claiming that the plastic is flimsy and hard to hold while eating. My solution was to use thicker plastic and to incorporate a fold out lid in the shape of a plate. I did this keeping in mind sushi being a fast flowing business, so I considered my design around a one piece design concept allowing the packaging to be quickly put together.


Repackaging: Rationale

Repackaging: Design Process

Current Competitors


Repackaging: Design Process

Current Competitors

Repackaging: Design Process

Other Resources


Repackaging: Design Process

Other Resources

Repackaging: Design Process

Initial Sketches


Repackaging: Design Process

Initial Sketches

Repackaging: Design Process

Design:

20cm 4cm 4cm 4cm 4cm

4cm

10cm

4cm

4cm 4cm


Repackaging: Design Process

Assemble:

Repackaging: Branding

Logo 3.5cm

20cm

10cm

4cm

Front Angle

Front Angle Open

Top

Top Open

Side Angle Open


Repackaging: Branding

Repackaging: Branding

Brand Element:

Brand Element:

Brush Stroke

Branding in Use

Sushi roll (O from logo)

Illustrated on tape Tape used to close sushi packaging Tape: 30mm x 120mm Fresh Red # d82435 CMYK: 0,97,80,10 RGB: 216.36.53 PANTONE: P 52-16 C Opacity: 80%

Paint Black # 000000 CMYK: 0,0,0,100 RGB: 0,0,0 PANTONE: P Black 6c

Clean White # ffffff CMYK: 0,0,0,0 RGB: 255,255,255 PANTONE: P 663 c

Mono Tone Black # 000000 CMYK: 0,0,0,100 RGB: 0,0,0 PANTONE: P Black 6c Tint: 61%


Repackaging: Branding

Brand Element: Product illustrations with branded tape

Repackaging: Final Product



Meadhbh Tobin S2843648