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who are we? in a sentence... We are a brand based on durability, modularity and flexibility. Our brand is of high quality with good value created by a no frills, classic and form follows function design approach. in a couple of words... fresh, simple and clean.


how we look. This is a guide to the basic elements that make up Cube. Have a read, it will help you to get to know us a little better.


our colours The colours of Cube are a very important part of the brand. It not only helps deliver recognition but a vibe. The brands corporate colours are Crisp Emerald, Sharp White and Bold Black. These colours are always used at their full opacity. This allows the brand to remain fresh, simple and clean. Avoid using bold black as a main colour or background colour. Alternatively use crisp emerald or sharp white.

Sharp White

Crisp Emerald Spot colour Pantone 7473 C Process colour C80 : M10 : Y45 : K0 RGB colour R0 : G167 : B157 Hexadecimal # #00A79D (websafe)

Spot colour White Process colour C0 : M0 : Y0 : K0 RGB colour R255 : G255 : B255 Hexadecimal #FFFFFF (websafe)

Bold Black Spot colour Black Process colour C0 : M0 : Y0 : K100 RGB colour R0 : G0 : B0 Hexadecimal #000000 (websafe)


our logo

Text

Logo Construction Cube logo is made up of personalised text and a 2D square. The text is always central when placed on the square. The placing of the text on the square is measured by the x height and width of the letter ‘c’. Refer to the diagram on the right.

Shape

+ 2/3 C

= 2 C’s


our logo 01 Graphic Logo (Standard logo) This logo is specifically used on solid colour backgrounds. But may be used on a graphic element background.

01

Any forms or letterheads must use this logo. 02 Text Logo This logo can be used on solid colours but is specifically for a graphic element background. This logo is placed on opposing colours. 02 Both of these are available in a negative version. Note: these are the only colours that can be used for the logo. (Unless monotone)


our logo 01 / 02 Monotone Whenever either of the logo variations are monotone the entire brand application must be monotone aswell.

01

The logo is never monotone by itself.

02


our logo Logo Clearance Zone The logo clearance is measured by the x height and width of the letter ‘c’. You are to use this measure to determine the clearance zone around the logo. This diagram demonstrates how to work it all out.

01

02


our logo

01

Minimum Logo Size The minimum logo size is demonstrated on the right. The logo must never be used any smaller than specified.

16mm

02

6mm


our slogan Simply cubing with convenience. The slogan is only ever used for promotion. It can be used on posters, apparel, signage and websites. But is never used on corporate stationery. It can be any of the brands corporate colours, although the opposing colour of the background has to be Crisp Emerald, Sharp White or a graphic background.

Bus Shelter Poster

Website

sale ON NOW UPTO 30% OFF

This is demonstrated on the following applications.

In all stores now til 15/01/14 - Southport - Loganholme - Redland Bay - Carindale Cube Copyright Š December 2013

Simply cubing with convenience.


our typeface Corporate Typeface: Myriad Pro Most commonly used throughout Cube material. Used for legibility purposes. Good for anything from headlines to text. Use everywhere possible. Also, keeping the identity fresh, simple and clean. Used in three different ways. Regular is used for the moderation of text. Bold can be used for headings and italic can be used for subheadings. Note: These ways dont have to be used and can be used if necessary.

Minion Pro Regular

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Minion Pro Bold

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our typeface Support Typeface: Minion Pro Used only for fine point text. Used in three different ways. Regular is used for the moderation of text. Bold can be used for headings and italic can be used for subheadings. Note: These ways dont have to be used and can be used if necessary.

Minion Pro Regular

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Minion Pro Italic

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Minion Pro Bold

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our typeface Substitute Typeface: Corbel Corbel can be used as a replacement of Myriad Pro. Although, it is highly reccomended that Myriad Pro is used. Substitute Typeface: Arial Arial can also be used as a replacement, again, Myriad Pro is much preferred.

Corbel

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Times New Roman Substitute Typeface: Times New Roman Times New Roman can be used as a replacement for Minion Pro. It must only be used for fine point text.

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Arial

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our brand elements

Step 1

Graphic Element Only ever used as a background. Not used in any other context. Can only ever be used on the back of corporate stationery. The cubes are always in groups never one single cube. The cubes can be all different sizes and can only be a gradient of the corporate colours Crisp Emerald and Sharp White. The graphic is constructed from 2D squares with an additional 3D effect and linear gradient. They are then rotated, multiplied and placed randomly making sure there is no white background within. This is demonstrated to the right. Note: Always used a full opacity.

Step 2

Step 3

Step 4


our brand elements

Back of Cube letterhead

Back of Cube business card

Secondary Elements No other elements are to be used. The brand identity is fresh, simple and clean. Therefore, any additional elements may change this. No realistic images are to be used. Only images of the products are to be applied. The application of the background graphic has been demonstrated to the right. The example shows the back of a cube letterhead, with compliments slip and business card.

Back of Cube with compliments slip


our brand applications The corporate branding of our brand is very important, as we want to portray a very specific brand identity. Our brand is fresh, simple and clean. To do this, our branding is to be very strong but at the same time very simple and minimal. All of our branding consists of our three corporate colours, logo, graphic element and corporate typefaces. Stationery: Brand applied The corporate colours Crisp Emerald, Sharp White and Bold Black are all dominant through the branding of stationery. Although, black is to be used solely for text. All of the stationery applications incorporate the standard logo configuration.. Which illustrates the sharp white text ‘cube’ on the 2D crisp emerald square. (Business card is the only acception, refer to section below)


our brand applications

Cube Furniture Pty Ltd. ABN:15 009 156 003 Shop 315 Esplanade, Redland Bay, Queensland, 4165. telephone 13 28 23 faxsimile 07 3829 1395 enquiries@cubefurniture.com.au cubefurniture.com.au

Basic Stationery: Brand applied (Continued) Letterhead The letterhead must use black text for the recievers details and body text. The body text is to be placed on the right-hand side of the page. Cube’s details are always crisp emerald on all stationery.

Date: 24/01/13 Invoice #2545 Inspiration Date: 15/01/14 To:

Job

Sales Person

Qty

Description

Payment Terms

Due Date

Unit Price

Line Total

To keep the letterhead formal it incorporates alot of white space to keep it fresh, simple and clean. Subtotal: Sales Tax: Total:

To incorporate the brand further the graphic element is generally incorporated on the back of the page. Quote prepared by: ___________________________________________________________________

Invoice/Quote Forms Our forms are very similarly designed. Incorporating a lot of white space and being very simplistic.

This is a quotationo on the goods named, subject to the conditions noted below: (Describe any conditions pertaining to these prices and any additional terms of the agreement. You may want to include contingencies that will affect the question.) To accept this quotation, sign here and return: _____________________________________________ Thankyou for your business!


our brand applications Advertising : Brand applied Poster Our advertisements are to be very typographic. They must incorporate the logo and slogan. They are not to incorporate images and are solely just text and the brand graphic element. This is to keep the brand identity very fresh, clean and simple. To do this all advertisements will explore purpose through the exaggeration and use of text. Here is an example of a advertisement/poster very simple does not incorporate images, uses clean text, graphic element and slogan.


a final thought. This is a guide to the basic elements that make up Cube. We ask that you use this as a guide to allow our brand to be strongly represented.



Cube Style Guide