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dan@m3ad.com

702 460 1904


10.2013

logo variation 01

Reviewing the common threads of the current DJ’s it was apparent that a vast majority of the identities were strictly stiff in Type and style. So approaching the type as mere strokes, brush strokes seemed an appropriate avenue to personify an enigma.


10.2013

logo variation 02

Reviewing the common threads of the current DJ’s it was apparent that a vast majority of the identities were strictly stiff in Type and style. So approaching the type as mere strokes, brush strokes seemed an appropriate avenue to personify an enigma. Additional strokes where utilized from the left quadrant to draw attention of west affliation. The peaked letter A has more or an arabic arch to suggest the trance or mediative quality of melody.


10.2013

logo variation 03

Reviewing Symbol gylph. The lines are representing the Letterforms of W and F Yet have layers of meaning that can reinforce Michaels Passion and attention to the minute details.

W - for WEST/Beats/Music F - for FALL/Equalizer/Pause CD/VINYL,TURNTABLE, Focus


10.2013

logo variation 04

A whimpsical icon that was the fusion of a power button, a pause button , and the DJ himself - Eyes, noses and Smile. How do you evolve an emotioncon without being too cheap and chinsy?


10.2013

logo variation 05

Gothic, Metal, Heavy, or Powerful, a statement organic yet solid foundation, customized font intertwined with graphic elements emulate the musics intertwined melody and sounds so the image and the sound are reflected visually. Subtle dualities are noted. Musical cleffs have been infused.


dan@m3ad.com PROJECT

702WESTFALL 460 1904


WESTFALL