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N. 7 / 2018 - mte Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - € 7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi

Award-Winning Skincare Breakthrough in Phyto-Biology!







ICE9 Discover the beauty of an extreme bleaching with ICE9. Enriched with Betaine and Macadamia Oil, the new Vitality’s professional bleach whitener lightens up to 9 tones. Flawless result while respecting the hair health.


W W W. V I TA L I T Y S . I T


N. 7 - Anno XXXVIII OCTOBER / november 2018 OTTOBRE / novembre 2018

Alfa Parf

REDAZIONE: VIA R. GESSI, 28 - 20146 MILANO TEL. 02 / FAX 02 / 41.23.405 Autorizzazione del Tribunale di Milano n. 85 del 16 / 02 / 1991

Collaboratori: Annalisa Aita, Judy Bloom, Francesca Bonelli, Luca Clara, Valérie Kaminov, Rebecca Lazzari, Joan Rundo, Simona Verga




B e C Natura


Beauty Asia


Beauty Istanbul


Beauty Eurasia




Beautyworld Japan


Beautyworld Middle East


CBE – China Beauty Expo


China Beauty by Wabel


Cosme Tokyo

Direttore responsabile: Giuseppe Tirabasso Direttore editoriale: Claudia Stagno


On the cover: PEVONIA, natural ingredients, professional results for the leading international SPA brand


Cosmetica Italia




Cosmoprof Asia


Cosmoprof Worldwide Bologna Cosm.o



93-94 61




Deeva 101


Echos Line


Export Magazine

P.R. & Promotion: +39 / 02 4239443 Sped. in abbonamento postale D.L. 353 / 2003 (conv. in L. 27 / 02 / 2004 n. 46) art. 1, comma 1, DCB - Modena Abbonamento annuale Italia € 50 (5 numeri) versamento su c.c.p. n° 21104203 intestato alla MTE Edizioni Via R. Gessi, 28 - Milano Foreign subscription $ 55 (5 issues) + air mail fare (if requested). Editrice: MTE Edizioni s.r.l. Via R. Gessi, 28 - Milano

CONTENTS Toiletries, Cosmetics and Perfumes

1 / 62

Products and Appliances for Estheticians 63 / 76

77 / 94

Products and Appliances for Hairdressers 95 / 112

Stampa: Formagrafica - Faenza Group, Carpi (MO) Grafica: Roberto Cimarosa per MTE Edizioni - Milano




Hair Co.


Helen Seward


14-15 89









L’Origine Makeup in…

Packaging and Raw Materials





Nazih Group









Cover / 10-11


Pool Service Previa


Professional Beauty




Rudy Profumi




The Kirschner Group

Materiale fotografico e redazionale di proprietà della rivista Export Magazine, tutti i diritti riservati.

UP by Wabel -Beauty Vitality’s Vivaness

43 3

TS Trillion



5 54-55 36 II-1



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TECNO ELETTRA CONTINUES TO FOCUS ON NEW TECHNOLOGY Another improvement in the family of TE products

TECNO ELETTRA, the long-established manufacturer of professional hairdryers – founded in the 1980s – presents its newborn at Cosmoprof 2018. The new model, called R.A.M 2.0, is the result of the constant investment in research and development that has always distinguished TE products. The new professional hairdryer is absolute innovation in terms of lightness, performances and perfect balance between power and energy consumption which converge in highly improved output.

The R.A.M 2 components include a Brushless Motor which is extremely light. A 100% ITALIAN-MADE electronic motor – and thanks to its contained dimensions and to the internal conveyor of air, has considerably reduced the consumption of energy. The technological evolution of Tecno Elettra has allowed grouping together all the professional characteristics in an exceptionally lightweight hairdryer, reinforcing at the same time the main characteristics of THE products of long duration, alongside greater power, with an ideal shape and dimensions to meet the needs of the most attentive and ambitious hairdressers all over the world. The latest born in the TE family keeps and improves the main characteristics of silence, perfect balancing and handling of the TE models already present all over the world, like the Formula 6000, the Boss 6000 and many others, but allowing drying and styling in even more reduced times, optimizing the consumption of electric energy thanks also to the presence of the air “conveyor” component which creates an aerodynamic journey of the air without the slightest dispersion.


The term CONVEYOR indicates and defines the functionality of this innovative component which conveys mechanically the flow of air, reducing practically to zero any possible decrease of the volume of outgoing air. If we were to define this new product in a few words, we would have to say that it is an innovative, technologically advanced, eco-friendly and environmentally-friendly product, without having neglected at all the needs of our final customers, i.e. a powerful, lightweight and ergonomic product.


Worked 256 Trade Shows

Made 25,000 Sales Calls

Conducted 1240 Sales Meetings

Taken 952 Airline Flights

Stayed 3376 Hotel Nights

The Worlds NUMBER ONE CHOICE For Representation In The Professional Beauty Industry

WHO WE ARE The Kirschner Group, Inc. is the largest worldwide sales organization in the beauty industry. We are a resource that guarantees value to your business by offering sales strategies, data and trade information.

WHAT WE DO The Kirschner Group, Inc. promise is to present opportunities that grow sales and enhance profitability. We pledge to constantly develop and implement customized, focused business solutions.

Corporate HQ: 28328 Constellation Rd. Valencia, CA 91355 • 661.257.6260

WWW.KIRSCHNERGROUP.COM Proud member and sponsor of the following industry organizations:




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PREVIA NATURAL HAIRCARE PREVIA Natural Haircare has developed products with specific formulations for purifying, invigorating and strengthening skin and hair, with natural multi-function active ingredients; 3HC-hair stimulation complex, capixylTM, tea tree oil, green clay.

It frees the outer layers from toxins and pollution residues; by stimulating blood circulation, it energises the scalp invigorating hair bulbs, so that they will become stronger and more resistant to loss. PURIFYING TREATMENT WITH GREEN CLAY AND TEA TREE OIL Purifying is the answer to scalp anomalies: hypersensitivity, seborrhea, desquamation, dandruff. Natural Haircare purifies and carries out a detoxifying action, normalising sebum production and leaving the skin clean. Even the most irritated and sensitive scalp can be healed.

TOXIN FREE-ANTI-POLLUTION Aggressive chemicals increase electro static electricity in the hair attracting the polluting agents present in the atmosphere. Sebum traps polluting particles and acts on the scalp intensifying its issues. The hair becomes opaque and looses its vitality. With Previa products you will detoxify your hair and scalp from impurity, keeping the hair healthy. It’s strongly recommended to use products not containing aggressive chemicals in order to restore suitable levels of hydration in the skin. It also helps to reduce the likeliness of scalp irritations and the forming of dry dandruff or psoriasis. ENERGISING TREATMENT WITH VITIS VINIFERA MERISTEM CELL The treatment is dedicated to hair loss prevention. It strenghthens roots, oxygenates the bulb, tones, refreshes and stimulates the scalp helping hair growth, fighting stress, lack of oxygenation and insufficient blood supply, all elements that are the cause of brittle, dull, toneless and lifeless hair and, in some cases, the cause of hair loss. Thanks to this treatment, you’ll grant new life to the scalp.





Why Choose

Pevonia? Offers extensive, results-driven, in-spa treatments and result prolonging at-home regimens. Made in the USA with natural ingredients from the earth & sea and formulated with advanced delivery systems for optimum absorption. Committed to environmental preservation; using highly sustainable green technologies and ecofriendly packaging, for a minimal carbon footprint.


SLS, GMOs, PABA, Lanolin, Urea, Formaldehyde, Alcohol, Parabens, Mineral Oil, Gluten, Artificial Colors, Artificial Fragrance, Cruelty

Visit us at Cosmoprof Asia to see our full line of Botanical Skincare Products!

Booth #: 3E-E3A


Natural Formulas. Organic Ingredients. Clinical Results.

Myoxy-Caviar® Line Received the 2018 SpaChina Award for Most Striking Product of the Year Pevonia’s Global Distributor Network • Hong Kong/Macau – Century Base International (CBI), +852.39568209 • Malaysia/Singapore – Beaurev Global Sdn Bhd., +603.795.65572 • Pevonia International, LLC, +1.386.254.1967, 11

Contact Us




NO LIMITS TO CREATIVITY WITH INDACO THE HIGH-TECH RANGE WITH AN ORGANIC SOUL A complete line of professional styling and finishing products to create, shape, sculpt and illuminate. Innovative products that guarantee a technically perfect result together with hydration, shine and elasticity.



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NO LIMITS TO CREATIVITY WITH INDACO, THE HIGH-TECH RANGE WITH AN ORGANIC SOUL The INDACO line is conceived to make each style unique; a complete range of professional products presented by Helen Seward dedicated to styling and finishing, to let your personality shine, with no limits. Modelling, sculpting, fixing, illuminating: from natural styles to more structured ones, the innovative range guarantees a professional result, by protecting the natural beauty of hair, thanks to a blend of exclusive organic extracts which guarantee active,

antioxidant protection of hair against the external micro-aggressions of everyday life. INDACO ORGANIC SOUL. The active ingredients: Sweet-scented Verbena, Elder, Willow, Red grapevine and Great mullein, all grown strictly organically in the Mediterranean, combined with a natural active ingredient derived from rice and corn. The valuable active ingredients provide the hair fibre with deep hydration,

elasticity and shine, as well as effective protection against heat during styling and an anti-ageing action. They help hair color last longer and provide protection against UV rays. THE LINES: SHAPE: SHAPE AND VOLUME HOLD: EXTREME HOLD VOLUME: VOLUME AND BODY SHINE: SHINE AND LIGHTNESS CARE: PROTECTION AND CONDITIONING

VISIT US at COSMOPROF ASIA Hall 5G - Stand H3E More info at helenseward_official Helen Seward Milano Creative Team 16

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BeC srl A long-established and wholly Italian natural cosmetics company

BeC s.r.l., is a family-owned company, founded in 1982 in Forli, 70 km from Bologna. Since the early days, the founders have focused on the study and use of plants, their extracts and active ingredients, in particular on essential oils. The challenge of BeC during these 36 years of activity has been to merge modern scientific research with the natural traditions in a single synergy, capable of creating functional products of unique quality.

BeC Company develops and produces functional products, natural cosmetics and dietary supplements of the highest quality, for personal care and wellness, including for professional use. BeC has 4 internal research and quality

control laboratories, and has research collaborations with major Italian universities. All the stages of production are carried out in its own fully-equipped production facilities. In addition, the company is managed in accordance with an international integrated qualityenvironmental system, which is certified ISO-9001 and ISO-14001. BeC also received Ecocert, Q.V. certification (Vegetarian Quality) and 100% Made in Italy certifications. BeC currently commercializes over 80 proprietary formulations of wellness and personal care products. Our traditional product, BeC Natura line, for face care, anti-age and professional massage, has been enriched by new product lines: personal hygiene and hair care, mom-care, baby-care, sun-care, sports massage, man-care and dietary supplements. The retail offer is completed by a new brand, TERRA BIOCARE, a selection of organic cosmetic products certified by Ecocert Green Life. Every formulation is based on active ingredients from plants, such as essential oils, plant extracts, vitamins, minerals and algae.

All the formulations are free from dyes and several are free from preservatives. They do not contain animal products or GMOs. Every formulation is tested for the absence of Nickel and other allergens, and to guarantee microbiological purity. All the dietary supplements are produced in a controlled aseptic atmosphere. Every cosmetic formulation is tested on human volunteers to guarantee efficacy and safety. Indeed our daily goal is to guarantee customers’ satisfaction with effective products able to deliver real results, which are clearly perceived. Our customers are international distributors, wellness centres & SPAs, beauty centres, pharmacies, natural product stores, aesthetic medicine centres, as well as private customers who purchase through e-commerce in Italy.

Natural cosmetic and vegetable dietary Supplements for personal care and well-being



Via Monteverdi, 49 - 47122 ForlĂŹ (ITALY)








COSMETICA ITALIA interesting future developments Interview with Renato Ancorotti, President

At the end of June, Renato Ancorotti officially took up the appointment of President of Cosmetica Italia. In this interview, the first future projects aimed at developing the activities in favour of the members of the national Association of Cosmetic Companies emerge.

EXPORT MAGAZINE: We also extend a warm welcome for the new appointment you have recently taken up. What changes when from being a member you become President? RENATO ANCOROTTI: Being a member helps understand the activity of the association and can be introductory to becoming President, of course it is something completely different, both for the responsibilities that are assumed and for the automatically broader vision. So far the experience has been very positive, it requires considerable commitment, I was aware of this so I gladly dedicate all the time necessary. It is a position which involves me, which brings me into contact with different sectors of activity, as well as what I deal with as an entrepreneur, that of contract manufacturing of make up.

Today I have a more complete vision over all the other sectors of cosmetics, close to mine in certain aspects but different both from the point of view of production and of sale. To answer the different situations that make up the sector in an adequate way, inside Cosmetica Italia there are six product groups. Made up of companies which are similar by commercial and/or manufacturing activity: Herbalist’s Cosmetics Trade Group, Cosmetics in Pharmacies Group, Cosmetics in Perfume Shops Group, Cosmetics for Beauty Salons Group, Professional Products for Hairdressers Group and the Contract Manufacturing Group. Each Group has its relative President who promotes and develops activities in line with the respective sectors and channels of competence. EM: Can you illustrate some short-term objectives? RA: Cosmetica Italia must increasingly be the place where companies meet, for discussion and solutions. This is why we will be committed to building up proactive contacts, including through targeted visits to the head offices of the companies, which put industrial activities back in the centre and put the structure in the conditions to support them as best as possible, focusing on assistance, training and services with a view to consolidating the relationship between the Association and its members.


Precisely with this in mind, in November there will be the first stage of IncontriamoCI, the local appointments of the Association, which will be held in Florence; three more stages will follow in the first part of 2019 in three other Italian cities. We will also be approaching companies that are not members, raising their awareness on our activities, hoping to have them as new members. One topic for us that is fundamental is: a member of Cosmetica Italia has to have the feeling that belonging to the Association is not a mere formality but an added value. Being a member means counting on help to improve the company. EM: At the last General Meeting you clearly said that you were in favour of extending the membership base, not only numerically. Can you explain this better? RA: Of course. I am referring to those companies which operate in the cosmetic centre and which, however, are too isolated. Let’s take for example the packagers, the fillers: they are fully entitled to belong to Cosmetica Italia. The cosmetic sector is very wide and being able to bring together all those who work in this field, in the different disciplines, is one of our objectives. We are convinced that by bringing the cosmetic culture to the complementary sectors we will obtain positive feedback for the whole chain, as well as important numbers for the growth of the Association.


EM: One of the topics of great interest is internationalization … RA: Internationalization is one of the topics dearest to the companies, especially those of a small-medium size, and the Association has a very intense activity in this sense. In addition, there can be a profitable exchange of experiences between the member companies: I am thinking, for example, of the multinationals that can play a supporting role in transferring part of their know-how to other companies, so that they understand better the complex topic of international development. EM: What are the actions that Cosmetica Italia undertakes to promote internationalization? RA: The main one is through trade fair activities: the collaboration that links us to Cosmoprof allows us to take the excellence of our sector into the world, thanks to the appointments of Bologna, Las Vegas, Hong Kong and, the recent new one of Mumbai. Participation in trade fairs is an important approach of study and knowledge of the various markets; in addition there is the organization of commercial missions to some foreign countries, also based on the needs that have emerged from the companies themselves. These missions are held with the assistance, including economic, of institutional partners including ITA – Italian Trade Agency, the special agency of the Chamber of Commerce of Milan for internationalization activities. Another important aspect that completes the support of the Association for the activities of cosmetic SME is made up of training courses that study specific topics relative to export.

Let’s not forget, lastly, some special projects which, in the medium-long term, will allow companies to approach markets such as the USA and China with innovative instruments and activities designed for specific targets. EM: What are the most frequent requests by members? RA: Cosmetica Italia offers support to the member companies on various fronts, from the technical-regulatory field to international relations, up to market analyses and marketing and communication. Then there can be more transversal topics which require the involvement of several competences. We can think for example of the case of a company that to export its products not only has to ‘sell’ but also have a cultural approach in tune with the customs and habits of the individual markets. This is the case of halal cosmetics or, speaking about specific needs of some consumers, vegan cosmetics. A company can find itself having to deal with characteristics which are not limited to specific area but to several parts of the world. The logical reasoning that follows, and which concerns increasing numbers of cosmetics manufacturers, is that of succeeding in putting on to the market products which can be destined for the majority of consumers. The Association can be a valid support both with instruments of analysis of specific markets or clusters of consumers, and by offering the due indications of a more legislative nature.

EM: Can you describe to us in brief the ‘fundamental’ mission of Cosmetica Italia? RA: Cosmetica Italia favours and represents with an ethical and responsible spirit the development of the sector; internally, it offers services to its members to increase corporate culture, whilst externally it promotes the values of the sector and protects its interests. In the course of my term of office, amongst the different objectives, I will focus on the topic of reputation: the Italian cosmetics industry deserves being recognized, including by the institutions, for its great excellence. There is a lot of talk about food, fashion, still not enough about cosmetics. Let me remind you that this year’s turnover of the Italian cosmetics industry is 11.5 billion, with a growth of 4.5%; the weight on the balance of payments is positive, as we export more than we import. EM: Again at the last General Meeting, you underlined the importance of giving a scientific aspect to any action that is undertaken. RA: The ‘regulatory’ part is one of the most important aspects the Association deals with. Asserting the respect of the principles of health and safety for the consumer, that are at the basis of the European Cosmetics Regulation, is a key point against information which at times is superficial and alarmist, which plays on the emotional repercussion of certain messages and not on their scientific grounds. Another aspect of our sector that it is important to make known is that linked to social responsibility and sustainability, of which we spoke recently at Milano XL (12-24 September). This attention is translated, on the one hand in the sponsorship of La forza e il sorriso non-profit organization and on the other, in projects and training and information activities on the theme of environmental sustainability.





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RUDY PROFUMI ITALIAN AT HEART INTERNATIONAL IN VOCATION The story of Rudy Profumi began almost exactly one hundred years ago, in 1920, when in a small Haidresser’s shop in the centre of Milan, in via San Paolo, Spiridione Calabrese started, almost for fun, concocting hair dyes and them making lipsticks and face powders. In the late 1930’s, Spiridione created the prestigious fragrance ‘Preludio Romantico’. Then, his son Antonio transformed the fragrance into a prestigious work of art and enviable gift object, moving soon to an industrial level.

From left: Cristina, Michela, Giulia,

Lorenzo and Giorgio Calabrese

A DEMOCRATIC BRAND Rudy Profumi is a democratic brand, 100% made in Italy and which has made the conscious choice of occupying an affordable position on the market, while maintaining a high level of quality and image. Nowadays, Rudy Profumi toiletries and scents have conquered the world, with a creative know-how that has an international appeal, thanks to their careful formulations and delightful packaging. Spiridione Calabrese’s passion for fragrances was handed down to his son Antonio and then to his children Cristina, Lorenzo and Giorgio, who today successfully give a modern interpretation to the family brand. Cristina Calabrese, head of Research and Development, also manages the export division, helped by her niece Michela.


At the same time, the fragrances are pleasant and evocative, from fruity to floral and the more exotic, thanks to their comfortable textures.

“In addition to the value of being a family business in its fourth generation,” said Cristina Calabrese, “we are also a company that has been able to evolve in time to meet current requirements, continually renewing ourselves.”



LET US HELP YOU FIND YOUR PERFECT PARTNER Leading exhibitions in key destinations. Our management will introduce you to local distributors.


INDIA Bengaluru Kolkata Delhi Mumbai

4 - 5 March 2019 1 - 2 April 2019 1 - 2 July 2019 16 - 17 September 2019


20 - 21 October 2019

SOUTH AFRICA Cape Town Durban Johannesburg

10 March 2019 12 May 2019 1 - 2 September 2019

UAE Dubai

17 - 18 February 2019

UK London Manchester

24 - 25 February 2019 13 - 14 October 2019

Contact: Steve James T: + 44 (0) 20 7351 0536 E:





ITeLY GROUP Genuine promises, excellent products and professional competence Interviews with Chiara Fusaro, Marketing Manager and Annamaria Pontini, Education Manager EXPORT MAGAZINE: You are responsible for the marketing of Itely Hairfashion. What is the philosophy that has characterized your brand since the beginning? CHIARA FUSARO: We are based on a simple but fundamental concept: we have put the hairdresser and the unique value of this professional figure at the centre of all our actions. Our company creates, formulates, produces and sells exclusive colourings and cosmetic solutions for hairdressers, privileging the direct relationship with the hairstylist, the first partner of Itely Hairfashion. The fact that today we are an international company with offices, branches and subsidiaries all over the world can be traced back to three fundamental factors which are part of our DNA: genuine promises, excellent products and professional competence. These are the key elements that together with Innovation and Research have consolidated our brand and company reputation. Solid, transparent and serious: Itely Hairfashion is a company built up on concrete and verifiable promises. By investing in research and innovation, Itely Hairfashion can offer effective and performing cosmetic solutions of a very high quality which become invaluable tools of work, in the skilful hands of hairdressers, exalting their gifts and skills. Itely Hairfashion formulates, produces and sells only professional products, exclusively for HAIRDRESSERS and for resale in the salon.

cultural and artistic heritage known and appreciated in every corner of the world. The trends of Itely Hairfashion come to life from the most beautiful and picturesque cities of Italy. The fashion collections represent a perfect synthesis of Italian culture, good taste, experience and craftsmanship. Itely Hairfashion is at the side of the hairdresser: the international success of Itely Hairfashion is due to the strong and serious commitment of the company in relation to its customers-partners, with whom it establishes a direct relationship, without the intermediation of large-scale distribution. Entering the world of Itely Hairfashion means taking part in the activation and growth of a responsible cycle aimed at putting into the spotlight the professional figure of the hairdresser, who is offered a complete and accurate service: products of a very high quality, professional and managerial consulting, seminars and training courses, refresher shows, international trips and furnishing accessories for the salon. EM: How is the choice of tour colour collection made? CF: Being “Made in Italy” has more than one meaning. In the very first place, it underlines Italian experience, skill and good taste together with the main global trends that become tangible in excellent cosmetic solutions and in a series of fashion collections where colour is the star. A collection of cuts and trendy styles in a very important context: all the Itely Hairfashion collections are set in Italian cities that can boast of a historic, artisan,


EM: Itely has a clearly Italian characteristic, as shown by its name. How do you express the concept of Italianness? CF: We are “Made in Itely” and we are proud of this, because it is a concept that goes beyond the simple meaning of production in this country. It means Italian experience, culture, creativity and good taste which work in synergy with the most up to date international trends, giving rise to a great hotbed of ideas and projects. It is a distinctive value, it is a way of life that we feel is our own, because it belongs to us and it is indissolubly linked to our story and the company’s ethics. We take it with us to all the countries in the world because it is an art that deserves being shared. Being “Made in Itely” brigs with an important added value, because it supersedes the simple concept of “made in Italy”: it means a guarantee of quality and safety of products, conceived, formulated and tested according to stringent international professional, ethical and social criteria in the full respect of the environment and of people. Being “Made in Itely” also manes the Italianness of all the products, formulated, tested and manufactured in Italy exclusively for the hairdresser. It means Italianness of the packaging and Italianness of 90% of the accessories and merchandising purchased.


EM: How important is Research & Development for your company? CF: From the search for natural raw materials of non-animal origin to the production and sale: Itely Hairfashion is a vertically integrated multinational company, capable of carrying out, monitoring and managing every step of the vital process of the product, in the respect of stringent international standards of quality. The cosmetic proposals of Itely HAIRFASHION are formulated and tested in the Research & Development laboratories that work with the Universities of Pavia and Houston (USA) and important specialized centres. Production takes place in the internal plant with the help of cuttingedge technologies and sophisticated machinery of the latest generation, capable of guaranteeing high levels of safety for the personnel and for the environment. It is an elaborate process which produces excellent, reliable and safe products because they undergo laboratory dermatological tests and numerous tests of efficacy, in a perfect synthesis of nature, research, innovation and technology.

control, storage and shipment of cosmetic products with the purpose of guaranteeing for the consumer high standards of safety and of hygiene and health; ISO 9001 which certified the quality management system of organizations of all production sectors. In addition to these, there is also ACCREDIA which guarantees that the test and inspection reports and that the certifications bearing the trademark are issued in the respect of the most stringent international requirements on evaluation of conformity and SGS AUDIT COSMETICS GMP which ensures the conformity with the relative standards or with those required by the final market of the products.

EM: As well as in Italy, your product lines are present on the main international markets. How are you equipped to meet the needs of the individual countries regarding registration and certification? CF: Itely Hairfashion is present in the United States, Mexico, Canada, Spain, Portugal, Russia and the countries of the former Soviet Union, Brazil, Dubai, and Middle Eastern countries, Australia, the United Kingdom, Ireland, China and Taiwan. In these 31 years of work, we have learned the rules governing the individual countries and we are committed to obtaining certifications that allow us to distribute our products abroad as well. Today we can show important international certifications such as ISO 22716 – specifically for cosmetic companies – which establishes the guidelines for the production,

Annamaria Pontini Education Manager EM: Training is one of the fundamental pillars which characterize a company in the professional sector, How is the Itely Hairfashion training organized? ANNAMARIA PONTINI: Education is a fundamental aspect in our company. Hairdressers need to constantly receive ideas to obtain the right motivation to take to the salon and share with their teams and clients. This motivation derives only from constant training sessions where – as well as getting new ideas, on techniques and products – they can benefit from continuous exchanges with colleagues and tutors. We have a very full calendar of courses which are held at our Academy in Vernate, in the province of Milan, but also meetings throughout Italy to allow operators from all over the country to take part.

The Educational Program is structured in a basic, advanced and master level to guarantee a complete and qualified offer. Previews of our latest fashion collections, in-depth study on cutting methods and on the application of colour, technical updates, bases of colour and principles of colorimetry: these are only some of the offers in the full programme of Itely Hairfashion at the disposal of those who want to further qualify the services in the salon, increase their professional skills and highlight their stylistic creativity, offering a personalized, up to date and fashionable style. Itely Hairfashion is always at the side of hairdressers: a partner of absolute trust on whom they can count. It is always possible to improve or renew… through the attentive evaluation of the needs of our client hairdressers. EM: Is the training programme implemented for your foreign distributors as well? AP: Shared knowledge; the Academies of Pittsburgh, Dubai and Milano are the hub of the Educational Training of Itely Hairfashion with technical, stylistic and managerial courses of a very high level which involve hairdressing professionals all over the world. We also organize training for foreign distributors at our head office, For us, it is important that they see who we are, that they perceive our “Italianness” and fully share our philosophy, to take the Itely culture to their countries and share it with their staff. To reinforce this aspect, very often we go to them in their respective countries for demonstrations, shows and specialization sessions. C.S. – – – 35


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Admis s for tra ion only de vis itors

Nuremberg, Germany

13 – 16.2.2019

into natural beauty International Trade Fair for Natural and Organic Personal Care

INSPIRATION FOR THE SENSES Natural cosmetics that appeal to all the senses... take the plunge and be fascinated by the offerings when more than 250 international exhibitors present their latest products. Visit VIVANESS and be inspired by the world of natural cosmetics in three major thematic areas: • New Products and Trends • Experience and Discover • Know-how and Learning Get the information you need today:


ORGANIZER NürnbergMesse GmbH T +49 9 11 86 06 - 49 11 F +49 9 11 86 06 - 49 10


INFORMATION NürnbergMesse Italia S.r.l. T +39 02 36 75 32 60 F +39 02 28 50 76 23


Honorary sponsors COSMOS



The largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East

15 – 17 April, 2019 Dubai International Convention and Exhibition Centre, UAE

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Organiser - Cosmoprof Asia Ltd

Sales Office Asia Pacific: UBM Asia Ltd - Hong Kong - ph. +852.2827.6211 - fax +852.3749.7345 - Sales Office Europe, Africa, Middle East, The Americas: BolognaFiere S.p.a. - Bologna - Italy - for info: ph. +39.02.796.420 - fax +39.02.795.036 - | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 -



14 – 17 MARCH

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Organiser BolognaFiere Cosmoprof S.p.a, Milan, Italy P +39 02 796 420 F +39 02 795 036

In partnership with




EXPORT MAGAZINE: Cosmoprof 2019, what are the most important new features that you can anticipate? ENRICO ZANNINI: For the 2019 edition, we are further increasing the structure of the show by sectors. This process started last year with a diversification of the opening dates depending on the different sectors, and which gave excellent results. The objective is to increasingly facilitate the visiting route of professionals in Bologna and to optimize the opportunities at their disposal to develop new relations and new projects in the cosmetic area. This year again the opening dates will be specific for each sector –Cosmopack and Cosmo|Perfumery & Cosmetics will be open from Thursday 14 to Sunday 17 March 2017 to foster meetings between producers and the specialists of the supply chain on the one hand, and the finished product companies, the buyers and the retailers for the Perfumery and Cosmetics, Green & Organic and for Cosmoprime, the area dedicated to high-end perfumery, this year located in pavilion 14;

the professional channels of Cosmo | Hair & Nail & Beauty Salon will be open from Friday 15 to Monday 18 March, with the presence of salon and beauty centre owners, hairstylists, hairdressers, nail technicians and distributors specialized in these segments. Great attention to retail is confirmed, with a new positioning of the Cosmoprime area and with initiatives aimed at allowing professionals to get to know the perfumery and retail of tomorrow: innovative products, devices using the latest technology, the proposals of fragrances and make-up personalized to meet the needs of individual clients. In addition, in line with the evolution of the market at global level, the theme of the next edition will be environmental sustainability, linked to the concept of sustainable economy. Our initiatives and our talks will analyse the technologies and the solutions which today are available for a green evolution of the cosmetic industry. EM: The international nature of Cosmoprof is one of the reasons that make the event an appointment “not to be missed”. Which instruments do you use to reinforce this aspect? EZ: The recent editions of Cosmoprof have seen an increasing participation by international operators: this is an important result, because it meets a specific need of our exhibiting companies, and reinforces the identity of our brand in the world.


We are continuing to invest in the promotion and in the activities of scouting and networking on the main international markets with the roadshow programme supported by the Ministry for Economic Development, ICE (Italian Board of Foreign Trade) and Cosmetica Italia. Thanks to these presentations, which in the coming months will take us to Japan, South Korea, Kenya, Russia, India and Saudi Arabia, we will be able to meet companies, manufacturers, buyers, distributors and retailers interested in evaluating opportunities of development for their. At the same time, to increase the presence of international buyers, we are developing new match-making software, which is even more functional and easy to use, to facilitate business meetings between exhibiting companies and the international operators present at Cosmoprof thanks to the International Buyer Program. EM: The hair area is always one of the moments of great attraction for Cosmoprof. What will the focus be on for the next edition? EZ: We have observed in the past few months a significant increase of Italian companies in the sector: this means that our market is emerging from a period of immobility to reassert how in this sector our companies have everything it takes to enter new markets and establish their leadership.


Many exhibitors are investing in research and development to create more sustainable lines, with a focus on the origin of the ingredients and the production processes.

EM: Cosmopack brings together the best of the international cosmetic industry. Can you confirm the role of world premiere of proposals and future trends? EZ: Each year Cosmopack confirms its role as an appointment of reference for the operators and managers in the cosmetic industry, looking for new solutions, new raw materials, new production and packaging technologies and innovative packaging; for the marketing, product development and R&D teams of cosmetic brands and retailers who are inspired by the new collections; for the suppliers of packaging and applicators who pay increasing attention to the design of the packaging, to its easiness of use and sustainability. The buzzwords for Cosmopack as well will be “sustainability” and “circular economy”: there will be many “smart” solutions with a high rate of technology and automation.


And to explore the future of industrial sustainability. Factory 2019 will reproduce in full the process of circularity from the recovery of plastics, using a polymer regenerated for the packaging of a “scalp oil” free of micro-plastics. EM: The talks that are held throughout the event touch on the most up to date topics of the cosmetics world. Will it be the same in 2019 as well? EZ: We are preparing a calendar of seminars and talks full of ideas and new trends for the operators present at Cosmoprof. Trend companies, key players of the industry and experts of worldwide fame will bring the latest research, the analysis of the trends in fashion and future trends, the solutions with the greatest impact for the market to Bologna. Cosmoprof Worldwide Bologna 2019 will once again be a privileged observatory for operators and professionals, to understand how the sector is evolving.



How to successfully market to Chinese beauty consumers? VALéRIE KAMINOV – BIOGRAPHY Having spent over twenty years working with a vast array of luxury, premium and niche beauty brands and fragrances, Valérie has extensive knowledge and practical experience of their supply, distribution and retail, pertinent commercial practices and consumer habits on a global and local basis. Her expertise has been highly valued by multi-national organizations, SMEs, start-ups, privately owned companies and financial investors. Certified in Corporate Governance from INSEAD Business School, Valérie has the remarkable ability to successfully set the company’s strategic direction, often across diverse product markets and geographies, and monitor the firm’s risk profile. As a qualified Non-Executive Director who was awarded the prestigious Financial Times Post-Graduate Diploma, Valérie Kaminov is highly trained in corporate governance and is an experienced NED and Director enabling her to have a holistic understanding of boards. She advises both as a consultant and an NED. 
Valérie’s experience earned her a reputation with major players in the industry who hired her to establish them globally. Her expertise in brand evaluation, acquisition due diligence, risk assessment and commercial growth has been highly valued by Private Equity Funds, multi-national organizations and financial investors. She is also dedicated to passing her knowledge along through a range of conferences and events. Valérie has been a guest speaker for the not-profit organisation, CEW, at their Mentoring Services where leading executives offer insights into beauty industry issues and inspiration for professional growth. 
At the International Manufacturers & Distributors Forum (IMF) Master of Ceremony, Valérie organises a very unique conference; A global European gathering for manufacturers, brand owners and distributors to come together and discuss challenges faced by their business and the industry by giving the attendees unlimited networking opportunities.

The future success of a business depends in part on its ability to continue to expand in the developing markets. There currently isn’t a larger market than the Chinese market. China can be a major battleground but it can also offer huge opportunity, if dealt with successfully. In other words, China might just be one of the largest untapped and undiscovered treasures in the world. What was once known as the land of cheap ripoffs has now become a guide to the future. For many reasons, it is extremely difficult for Western companies to operate in the Chinese market in the same way they do back home. In fact, in most cases, China often presents high risks and stories of failure are more frequent than successful ones which is why many firms decide to stay out of this highly complex market. Understanding a market is key to making a success of your story, so here are a few tips that will help you and your business navigate in clearer waters and avoid pitfalls when expanding into the Chinese Market.

1. Cross border e-commerce Nearly 690 million Internet users (as of December 2015) and 700 million smartphone users are the foundations of the Chinese online community, which provides the industry with ways to identify and meet latent consumer demand. All 467 million of China’s existing online shoppers spend around US$1,300 a year each on e-commerce, representing over a quarter of average disposable income. The average spend per customer is expected to grow further at a rate of 10% CAGR between 2016 and 2020 as household income continues to rise and consumers begin to buy into more categories and purchase more branded goods. New trends are reshaping the consumers purchasing habits. They are driven by the rapid take-up of e-commerce, the increasingly important role of social media, the development of digital payment platforms and the increased use of smartphones and mobile devices. By 2015, e-commerce transactions reached an outstanding US$540 billion which equated to a total of 7.5% of all retail transactions. By 2020, China’s e-commerce market is forecasted to be larger than those of the US, UK, Japan, Germany and France combined. 12% of all online spend in China is on cosmetics and beauty products. The internet is increasingly becoming China’s number one destination for sales, e-commerce is advantageous for both the customer and business owner. In fact, when a foreign business wishes to expand into the Chinese market, there are different business models available, the easiest one being to sell through third party Chinese e-platforms. In other words, being able to reach the Chinese online shopper without having a registered business in China. In 2016, the market share of TAOBAO+TMALL accounted for around 60% of all online beauty market shares. From this, we can observe that TAOBAO+TMALL play a dominant role in the Chinese online market. At International Luxury Brand Consultancy, we know that choosing the right platform for your business can be a tough decision, especially if you are navigating in unknown waters.

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We work with our clients so that we can provide them with clarity backed up with years of experience, expertise and knowledge. With many years of experience under our belt, we have put together a selection of platforms and strategies that we class as the best when wishing to expand into the Chinese Market: TAOBAO and TMALL are the 12th and 30th most popular websites in the world, respectively. They sell C2C and B2C and are owned by the tech giant Alibaba, with over 400 million active buyers. On both platforms, customers can choose from a wide variety of high-end brands such as Dior, Shiseido, Chanel, Bioderma and many others. TAOBAO and TMALL have registered a gross merchandise volume of RMB 3 million in 2015 alone and are continuing to grow as time goes on.

China Cosmetic Online Market

about brands, Chinese consumers spend most on WeChat, as social media platforms such as Facebook and Twitter are banned. Since its launch five years ago, the digital platform WeChat has become more than a messaging platform. Amassing nearly 700 million monthly active users and achieving ubiquity in China, the platform is the must-have digital marketing tool for any beauty brand wishing to be successful. But what exactly is WeChat? WeChat is an all-in-one mobile app. It’s basically your Skype, Facebook, Twitter, Uber, Instagram, Snapchat, Venmo, Youtube and Amazon all-in-one. But it also does offer other services that we, in the West, do not know of. There are hospitals who have built-up booking appointments systems and heat maps showing how crowded a place is. The list could go on forever. But it’s not the variety of services offered to consumers that makes WeChat so powerful, it’s the fact that they are all in one single app. You might be wondering why does all that matter? Let’s take a very concrete example. One day, you notice your dog is dirty. You open WeChat, hit a few buttons and a few hours later a man shows up at your door with shampoo and a dryer. It looks great so you decide to take a photo and share it with your friends and tag the dog cleaning business. And, you still haven’t left the app! Your friend sees the post, she decides she wants her dog to get

a haircut too and calls the same man. A few seconds later, the second dog is clean and your friend has paid the man on WeChat. And, once again, neither of you have left the app. You guys chat and decide to get food together. She orders the food, you order a taxi. At the restaurant, there is no cashier. You pay through WeChat. Meanwhile, the man who cleaned both dogs has decided to invest the money he earned in a risky wealth management product and none of you have left the app. This could go on forever. All this has happened without any of you leaving the app. In other words, you can do anything on WeChat. It’s no longer just pictures, videos or tweets that can go viral: all sorts of companies and products that are on the app can. WeChat not only enables users to connect with their friends in multiple ways, including via online posts, voice chat, conference calls and group chat but it also helps brands communicate and promote their products more easily. The app greatly help brand awareness and direct interaction. As of 2018, 96% of brands who have decided to enter the Chinese market have a WeChat account whereas two years ago, only 30% did. Ever since WeChat became one of the most powerful communication platforms in China, brands have been frequently using blog posting to interact with their audience. This one-sided, content-

2. How is WeChat changing the way beauty brands cater to the Chinese market? With more than 460 million people shopping online last year alone, racking up US$750 billion in sales, China is, without a doubt, the world’s largest e-commerce beauty market. Whilst there has been concerns of a slack in the market, online retail growth is expected to carry on growing at 23% CAGR between 2016 and 2020, a figure nearly triple the growth pace of offline retail. But beware: new shifts have transformed the way Chinese consumers buy online. Extremely digital savvy and increasingly knowledgeable

WeChat is basically you’re Skype, Facebook, Twitter, Uber, Instagram, Snapchat, Venmo, Youtube and Amazon all-in-one.



dominated method of communication has helped many brands grow their number of followers and raise brand awareness among Chinese consumers, especially when starting out in the market. However, there seems to be an emerging trend suggesting that content alone is no longer as important as it used to be, leading beauty brands to use alternative methods to drive engagement. From a one-sided, brand-directed conversation to a more interactive, one-on-one communication tool, the change of users’ preference along with the evolving platform itself has shaped WeChat’s new identity—a central hub that encompasses customer relationship management (CRM), e-commerce, online-to-offline (O2O) and more. In fact, over the last two years there has been a drop in post viewership, but with the overall level of engagement between brands and customers on the app still being able to increase. Effective methods range from sampling campaigns and live-streaming events, to daily check-ins, loyalty programs, and gamification. WeChat is an absolute must for beauty brands, especially has the complexity of Asian beauty rituals keeps growing stronger, usually comprising about a dozen steps. Such a complex routine leads to consumers allocating a lot of time to getting information about the products and how to use them. Word-ofmouth is inevitable.
In such a context, the role of WeChat is increasingly important. The app, who already has about 700 million + users, is set to grow from another 39% over the next year. In August 2015 alone, between likes and shares, beauty brands in China achieved an engagement rate 200% higher than other sectors, including fashion, hospitality and sports. In other words, word-of-mouth is essential in China in helping through the complex decision making process and this is even truer when it comes to beauty products. WeChat function of likes and shares within friend circles makes the app an extremely effective marketing tool. Customers can now talk to official

accounts, increasing engagement rates better than any other social media platforms. On Facebook and Instagram very often the conversation is one way. Moreover, WeChat easy of payment enables an extremely easy and seamless shopping experience. Cosmetics, skincare and perfumes are amongst the goods most frequently sold online and they fit perfectly with WeChat’s features. However, as of today, only 20% of beauty brands offer in-payment on the app which gives you the great opportunity to stand out.

the proportion of wechat online shoppers has doubled

Benefit has become the most popular cosmetics brand bought online in China thanks to its WeChat store. In addition to the latter, the brand sells online in China thanks to cross border e-commerce platforms such as or Tmall. com and a store on WeChat. The brand also has its own website that is not designed for sales but to inform customers about the products.

The company has also formed a partnership with Alipay, the digital payment system mainly used in China, in order to give clients the possibility to pay easily through their phone and without entering their credit card details. Clarin’s has also become an all-time favourite and this is mainly due to its strategy that blends sales through distributors across Asia and sales through platforms like WeChat. Another major key factor explaining Clarin’s big success on the Chinese market is the opportunity they offer consumers to try products before they buy them. For each marketing campaign, there is an online sampling initiative where people have to register on the brand’s account on WeChat. After that, they can collect free samples at the store of their choice and benefit from the advice of the in-store specialists to learn how the products should be used.
In this case, WeChat has helped re-inventing the direct sales business model. Among other interesting features that can be used by brands on the app, you have: • The creation of customized menus to show customers your brand personality and DNA and hence differentiate yourself from the plethora of competitors. • The creation of loyalty programs easyto-access for customers to benefit from special promotions, discounts and/or exclusive personalized content.

Forming partnerships with AliPay or WeChat Pay can be extremely beneficial for brands (e.g. Clarin’s) Source: TMO Group (2018)



• The insertion of special links that redirects your customers to customer service. • The creation of gamification to entertain clients during their commute or free time. • The insertion of links to your store on other Chinese platforms and marketplaces and/or stand-alone e-commerce website. In other words, WeChat offers one-of-its-kind services to beauty brands that the latter cannot simply ignore. WeChat offers: 1/ a large customer base: beauty products have relatively low price points per unit, which, by nature, results in higher consumer demand. Consequently, purchases of beauty products occur more frequently, making it easier for beauty brands to collect customer information and build sizeable CRM databases to work with. Now, how does having larger customer base help beauty brands better their WeChat strategy? Most beauty brands’ WeChat official accounts are bound to their CRM database, allowing their WeChat followers to bind personal information such as phone number or email address through WeChat official account. For example: By binding CRM, a brand can identify its WeChat followers in its CRM database and gain insights such as customer behaviour, preferences, influence among peers, and even transaction history. 2/ the ease of product trial, a typical customer decision making process:
during the active evaluation stage, consumers gather as much information as possible to retain or eliminate potential brands to purchase. For beauty brands, product trial is an essential part to the consumers at this stage. Instead of having to visit an offline store to try on a piece of garment, free beauty product samples can be delivered straight to consumers’ doorsteps. Hence, beauty brands often utilize WeChat campaigns and events to give out free product samples.

3. What about animal testing? Many brands have been reluctant to sell cosmetics, skincare and perfumes in China’s $60 billion beauty market not only because of its bad reputation for allowing the sale of poor-quality products and fakes but also for its heavy animal testing regulation. China remains today one of the last country to require cosmetics to be tested on animals by law, a mandate that puts off many consumers and can harm even nonChinese sales. The rule applies to all imported cosmetics and covers everything from sun block and skin whitener to deodorant and hair dye. The European Union banned animal testing as of 2013, and other countries, including India, Israel, Norway and Switzerland, have similar laws. China has been under scrutiny by shoppers worldwide but the country historic turning point to move away from animal testing could be a major incentive for brands who wish to enter the market. Helped by non-profit organizations and cosmetics companies, China is currently training its scientists in substitute methods by introducing the use new technologies. In 2014, the Chinese Food and Drug Administration said it would start educating and training provincial labs in alternative testing methods. The same year, China waived animal testing on

domestically produced non-special-use cosmetics, like nail care and perfumes. Two years later, China’s Zhejiang Institute for Food and Drug Control opened a lab in collaboration with the Institute for In Vitro Sciences, a U.S. nonprofit research and testing laboratory based in Gaithersburg, Maryland, that has been training Chinese scientists in tests using reconstructed skin cells. Amanda Nordstrom, company liaison for PETA’s Beauty Without Bunnies program, says she is optimistic the Chinese government, with the help of the Institute for In Vitro Sciences, “will end its requirements for tests on animals for cosmetics in near future.”

4. How can you attract Chinese consumers into your store? The use of digital marketing is an essential tool to increase a customer’s first-class experience. The brand must be able to develop and innovate the “digital frame” by ensuring alignment between brand and social strategy. Where before luxury brands used physical stores mainly to sell products, they now aim at designing multifunctional, controlled spaces to create brand experiences and communicate brand beliefs. These stores function almost like religious temples.

guide to understanding china’s animal testing regulation

Easy guide to understanding China’s strict regulations as of 2018



use of smartphones in physical store

Smartphones are increasingly used in the physical point of sale to complete a purchase. In the US, 40% of the panel interviewed by Havas media said they use their mobile to compare prices, 40% of the Chinese to buy the product at a cheaper price on-line; while Europeans remain the most reticent, with 28,3% claiming they don’t use their phones at all while shopping (phones are used as a post-departure feature of costumer experience in luxury: the salesman and the costumer can keep in touch via Whatsapp or WeChat). The vast majority of clients declare that they know exactly what they want before entering a boutique to purchase beauty good. This is particularly evident in the Middle East (64%) and China (78%) where customers are very clear about what they want to buy, collecting product and brand information prior to visiting the point of sale for the purchase. Online platforms provide them with practical and personal advice on new trends and seasonal must-have products related to their age, profile, and taste. But social platforms are not the only way to attract Chinese consumers. As Travis Kalanick from Uber said “China is so different from the rest of the world. You must come humble if you are not from China”. The country is such an important strategic move, you cannot afford to lose it. Yet, entering the market in China means crossing paths with unique difficulties including product

localization, competition, regulation. Even if you decide not to enter the Chinese market directly, remember that China will become the biggest country in terms of beauty products consumption by 2020. It is therefore essential to cater to the Millennials and Generation Z, who will become by 2025 the biggest luxury spenders in the world. Beauty is hard to sell in the sense that unlike Fashion, consumers are not intrigued by the brand alone anymore and cannot feel the product as one would do when touching the fabrics. Experiences are essential: brands must offer unique services, unique rituals because luxury customers are seeking for the “wow factor”. In other words, they want their senses to be dazzled.

This means that brands should put a strong emphasis on storytelling, merchandising and continuous training of salesforce. Digital will transform the way customers shop. Chinese consumers are extremely digital-savvy. The fast development of the internet and social media mean that Millennials now have access to new sources of information that has helped them build their own mind-sets. Consumers used to heavily rely on word-of-mouth, wanting to try products that their friends and family recommended. However, mindsets are rapidly changing. The Chinese youth wants to go online to have fun and to get a better insight on what’s going on in the outside world. Internet is an extremely useful tool when going through the various steps of the decision-making process, making it easier to find pre-purchase information searches and product comparisons. Sharing product experiences with others is also important and plays a great role in the purchase decision process. The online channel grew at an impressively fast rate, driven by the high growth of cosmetics with the overall online penetration increasing by 15% for beauty brands last year alone. This means that there is an increasing need for brands wanting to succeed in China to heavily invest in digital marketing and particularly WeChat, a great platform to connect and engage with consumers on an emotional level.

The modern customer journey has become extremely complex – WeChat is a great platform to connect and engage with consumers along every step of this complex process



The digitalization of the physical store will also be a key factor in capturing the share-of-wallet of Chinese consumers

The digitalization of the physical store will also be a key factor in capturing the share-of-wallet of Chinese consumers by offering a seamless customer journey and by allowing them to purchase products without even needing to take their wallets out anymore. Incorporating technology in the display would especially appeal to younger audiences and provide them with a whole new level of personal customer engagement, such as having iPads built into the unit to demonstrate the products in an innovative and interactive way through video or having QR codes on the displays that once scanned would send the costumer directly to the brand’s official website to know more about the given product. For example, Yves Saint Laurent Beauté corners are always enlivened by LED screens showcasing each skincare or cosmetics line, what their benefits are, the different ads (Paris 8). Chanel stores have IPads that are available to clients to look at the different collections,

to choose a specific product or discover new ones. This strategy is useful in helping customers make their choices especially if the store is overcrowded and the Sales Associate is not available right away. Entering the Chinese market can be extremely tough for many reasons, one being the highly complex political and financial structure of this market and in turn, the country. However, China represents an exciting opportunity that brands just simply cannot and should not ignore. Foreign companies need to understand from the very beginning that Chinese customers’ tastes greatly differ from Western ones and therefore they will need to adapt their products and services to meet the specific needs of the Chinese consumer. As they continue to spend more, it seems very likely that Chinese consumers will broaden their patterns of consumption which are currently limited by the quality and variety of Chinese goods and services at their disposal.

In fact, a shift in preference from mass to premium products is being observed in the Chinese consumer as their appetite for luxury and sophisticated brands increases. Foreign brands are considered of better quality than the products made locally. Moreover, the Chinese population has an evergrowing interest and demand for luxurious and sophisticated brands. The country remains a pioneer in experimenting with digital services and customer engagement. It is therefore essential to target the Chinese consumers, as they are expected to become the biggest international luxury spenders by 2020, surpassing the USA and Europe. To be successful, brands will have to continue increasing their digital investments, creating unique local digital tools for their shoppers. As Chinese consumers are extremely savvy, the brand story – to go viral – should be spread on the social media platform WeChat. The latter’s popularity in China has made it the most important platform to engage and attract Chinese consumers. It is therefore necessary to communicate through WeChat if you want to reach the Chinese market. WeChat helps to improve users’ experience and promote loyalty. In cosmetics, brands can give sample products to potential customers, they can easily let people try the products and thus improve the trust consumers have on your brand. Besides sharing photos, videos, product trial reviews and promotional messages to their followers on WeChat, lots of brands offer free samples for users to collect in store, and these incentives increased loyalty and secured a better level of commitment than in other sectors.
With the right strategic plan and if your brand is able to build a compelling reputation and a memorable story, to offer sought-after star products and exclusive limited editions, China could be the next stop on the agenda for your brand.

For more information on how IL Brand Consultancy can help you successfully expand your brand into different markets such as China, please contact us on or visit our website at 53

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China Beauty Expo the Hub of Beauty in Asia China Beauty Expo introduces its “innovation and fashion” theme to connect international cosmetic players across each segment of the industry. CBE provides a unique branding and trading platform for international companies that are developing business in Asia and building a foothold in China

China Beauty Expo (CBE), Asia’s largest beauty trade show, will celebrate its 24th anniversary at the Shanghai New International Expo Center from May 20-22, 2019. CBE 2019 will bring together 500,000 trade visitors from 85 countries and regions and coming from all channels, including department stores, shopping malls, supermarkets, specialty chain stores, beauty salons, nail salons, SPAs, hair salons, plastic surgery hospitals and e-commerce outlets. Why Shanghai As the China’s largest economic center and trading port, Shanghai is a city with modern features and Chinese traditional culture. Pop-up shops of fashion top brands, leading shopping malls, runways, fashion week, art festivals make Shanghai become a trendy city where more home and abroad young generations, celebrities, designers and elites in fashion industries gather.

CBE chooses Shanghai as the foothold is because the organizer wants to offer all exhibitors and visitors a business platform as well as a ultra-fashion experience. For you, the three-day beauty show is not only a commercial event but also a chance to feel the city in a fashion and science way.

Policy Release – Promoting the Imported Goods From July 1 this year, the State Council executive meeting decided to further reduce the import tariffs on consumer goods. Among them, the average import tariff rate on detergent products and cosmetic products such as skin care, hair products decrease from 8.4% to 2.9%. Unprecedented tax reduction is undoubtedly promoting imported cosmetics.


Demands of Young Generations are Rapidly Upgrading Today we will focus on the generation of post 90s aging between 19 to 28 who account for 31% of the whole population. The post 90s have grown as the major shopping group with enormous potential in China’s marketplace. The 1990s are born in an era of China’s rapid growth and booming of the internet, so they have different shopping habits compared with the elders. They want to be unique, trend to like novel things and have a different taste for fashion. From the perspective of products, the young consumers not only have demand for the quality of products, but also begin to pay more attention to the packaging, design of the products as well as the storytelling behind it. Some cute and cool elements which embody their character and style become the key purchase driver for them. In a word, they pay attention to the products rather than a brand name.


New Outdoor Pavilions Add China Beauty Expo 2019 Capacity To meet rising exhibitor demand, CBE is working to add 8 semi-permanent outdoor pavilions in the central area of the Shanghai New International Expo Centre. These additional halls will host the Fashionable & Innovative Packaging Hall, Premium Personal Care Hall, Make-up Art Hall, Cross-border E-commerce Hall, International Premium Beauty Hall, Global Sourcing Hall and Advanced Science & Innovation Hall. CBE will bring together world-class designers to create a distinct center for “Fashion and Innovation” beauty in this new exhibition space.

90% of the Booths for China Beauty Expo 2019 Have Been Sold With 1,000+ Exhibitors on the Waiting List China Beauty Expo 2018 featured 13,000 international standard booths – a year-on-year increase of more than 14.7%. The show has steadily added and expanded new, popular halls such as the W2 Cosmetics Hall and W4/W5 Packaging Materials Hall. The rapid expansion of CBE has driven strong growth across all 17 of its halls. Now, less than two months after the close of China Beauty Expo 2018, CBE has already announced that booth space for China Beauty Expo 2019 will soon be sold out.

Business Meetings Asia – 100+ Asian importers such as Sogo Indonesia, Seibu Japan, MEDiCARE Vietnam, Ltd., SPA, Retailers from Singapore and China’s local top leading importers including agents of Taobao will be the buyers of the one-to-one matchmaking event. This event aims to provide all the overseas cosmetics brands who want to enter into China or Asian Market an efficient and targeted business platform.

Business & Conference Provider TMall and Taobao Global Event According to data from the General Administration of Customs of China, the scale of cross-border e-commerce transactions in China for the whole year of 2017 was 4.7 trillion yuan, a year-onyear increase of 77.1%. Since 2016, with the further development of international e-commerce, cosmetics have become the largest category of imported goods. From the CBE data, in recent years, the international brands participating in the exhibition have grown rapidly. TMall and Taobao Global are planning to exhibit and host the relevant events in the Cross-border E-commerce Hall at CBE 2019.


SAVE THE DATE: China Beauty Expo 2019, 20-22 May 2019 More information about China’s beauty market and China Beauty Expo, please visit or contact Ms. Olivia LIU,

Beauty where the continents meet!

20-22 June 2019

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COSME TOKYO ever growing as a Trendsetting Show in Asian Cosmetics Industry The 2019 edition, Best Sourcing Venue for Japan & Worldwide Cosmetics

With much attention from the entire world, COSME TOKYO - Japan’s largest cosmetics show - returns from 30 January - 1 February 2019 in the Asia’s trend-setting country, Japan. As the great annual sourcing opportunity where everything about cosmetics are presented all together, including skin care, hair & body care, natural/organic products, makeup, fragrance, men’s care, etc. COSME TOKYO has been growing ever since its launch in 2012, and the 2019 show is definitely not an exception. Gathering 780* exhibitors from 35* overseas countries in Asian countries, Europe, America, South-Africa, etc., the next edition is the largest and most diversified in the show’s history. Welcoming 25,000* visitors, undoubtedly the 2019 exhibition hall

will be filled with the worldwide buyers and importers who are looking for the opportunities to enrich their lineups with the latest cosmetics. “Made in Japan Cosmetics” attract Beauty Industry Professionals The most attractive feature of the show is, of course, Made in Japan cosmetics. Every year, a wide variety of Japanese cosmetics with the perfect match of tradition and innovation attract visitors from all over the world. Every year, international visitors are amazed by the exclusive brands they can only find in COSME TOKYO. Japanese cosmetics are globally popular for the high quality, reliability, cost performance, etc. while there are much more excellent products have

to be known, especially products from small-and-medium sized manufacturers. Since the number of those companies is going to increase in COSME TOKYO 2019, it is the must-visit show for those who look for high quality Japanese cosmetics. Explore the entire Asian Beauty Industry at once! By having two co-held shows, 2nd INNER BEAUTY TOKYO, focused on beauty & health foods, and 9th COSME Tech, covering all cosmetics development solutions like ingredients, OEM, packaging, the 2019 edition will attract a various professionals, ranged from buyers to researchers. This is the great opportunity to find out what Asian beauty is for professionals in the beauty business.

Register Now for Free Entry Don’t miss the attractive and unique cosmetics exhibited at COSME TOKYO 2019! Register here for free invitation tickets and updates, Free Visitors Ticket >> Exhibiting Inquiry >>


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DEEVA101 WHEN BEAUTY HAS A TIMELESS VALUE For this new brand, real beauty is the discovery of a woman’s essence

Deeva101 is a new Italian brand in the world of cosmetics which has put woman at the centre of its mission in a journey back in time to rediscover the classical world and the supreme idea of beauty and reawaken the essence of the self to bring real beauty back into the limelight. Deeva101 is a project of Centouno Cosmetica, based on an idea of a group of managers from the world of beauty. After many years spent studying the market and developing sales policies for prestigious brands in the sector, they decided that beauty and well-being had to return to the centre, that the profitability of the product had to be only the point of arrival at the end of a journey that had reconstructed the aesthetic sense. The brand contains all their experience and knowledge, to approach not the “market� but the beauty professionals, women and the concept of timeless beauty because it is close to the essence. Deeva101 is a new way of conceiving skincare: a journey into the past, where beauty had an eternal value and a leap into the future, here technological progress and science surprise us every day. It is a journey where the focus is always on women. Three key ingredients underlie the Deeva 101 project: the curiosity to constantly look for active ingredients, new methodologies and the new possibilities that nature can provide: innovation, with theDeeva101 team using the most advanced technologies in its laboratories, working in synergy to create a product of the highest

quality, with excellent performances and visible results and the passion of the Deeva101 team for women, beauty and absolute dedication to doing things well. The Deeva101 laboratories develop formulas rich in active ingredients, studying 100 of them, but the fundamental factor that really makes the difference is the


woman who will use these cosmetics: hence 101 in the name. The Deeva101 products, formulations and protocols all have a single objective: to bring out the best of the woman using them, guarantee her well-being and stimulate her vitality: they are the way for a woman to discover herself a little more each day and to love herself.

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The professional body treatments by Deeva101 are a concentrate of active ingredients which, in synergy, boost and exalt the beautician’s work, enhancing their results. The line consists of massage oil and cream, a thalasso scrub and three draining, anticellulite and slimming active ingredients for unique results. Alongside the professional line, the body care line for home use are treatments based on green coffee and active ingredients which work in synergy with the respective cabin treatments.

Deeva101 product lines The products in the Deeva101 line for the face are based on black tea, rich in polyphenols which helps the regeneration process of the skin. Daily pampering of the face with the Deeva1010 products will reduce the effects of time, the signs of stress and small imperfections.


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BeautyIstanbul 2019 exhibition continues to be promoted on various platforms worldwide

BeautyIstanbul 2019, the international exhibition for cosmetics, beauty, hair, private label, packaging and cosmetics ingredients will welcome its professional guests on 2-3-4 October 2019, in Istanbul, Turkey. The show will bring together 400 exhibitors from 40 countries along with over 8.000 professional cosmetics buyers and distributors from more than 120 countries. Proceeding promotion activities in March starting off with Moldova, the small country between Romania and Ukraine, was visited by our team to represent the new rising star among cosmetics exhibitions: BeautyIstanbul After meeting with

hair and beauty professionals in Duesseldorf-Germany mid-March, BeautyIstanbul 2019 was introduced to Jordanian and Yemeni business people during separate bilateral business forums in Istanbul. Bologna-Italy was an important platform during March, where BeautyIstanbul team met with thousands of potential buyers from all over the world and they were invited to our exhibition. Also, BeautyIstanbul was advertised in various outdoor and indoor locations in Bologna city. Simultaneously in Dubai, BeautyIstanbul was promoted to the professionals from derma cosmetics sector which is a sector that is recently growing at a


fast pace in Turkey. After meeting with potential buyers from private label sector and inviting them to BeautyIstanbul in Moscow following the last week of March, promotion activities continued in Plovdiv-Bulgaria, Riga-Latvia, Kuala Lumpur-Malaysia, Shanghai-China, Kiev-Ukraine and Mumbai-India. Activities in April began with meeting Halal Cosmetics industry in Kuala Lumpur-Malaysia and continued with perfume industry professionals in Milano-Italy, along with cosmetic and beauty professionals in Almaty-Kazakhstan, Vilnius-Lithuania and Porto-Portugal during the first week of April. While meeting with cosmetics packaging professionals in Shanghai in mid-April, BeautyIstanbul was presented to local Turkish retail professionals and buyers in a retail summit. April was an active period for BeautyIstanbul, meeting with cosmetics ingredients and raw materials professionals in Amsterdam also cosmetics and beauty importers, distributors in Ho Chi Minh City-Vietnam and continued with promotion activities in Moscow-Russia for beauty professionals along with cosmetics distributors and importers in Nairobi-Kenya.


Tehran-Iran, which is an emerging and important market for beauty industry, especially in make-up, haircare products and perfumery also as a critical buyer and visitor region for BeautyIstanbul was the last destination for our team, where we met thousands of distributors and manufacturers who are looking for suppliers globally. Promotions of BeautyIstanbul Exhibition for May and June period were launched with Dubai in a cosmetics and beauty exhibition where BeautyIstanbul was on display in Dubai metro which drew great interest from all visitors and exhibitors. Our team contacted industry’s leading cosmetics buyers and distributors primarily from Middle East, Gulf, Arabic countries and invited them to Beauty Istanbul. In Seoul, South Korea simultaneously with the Dubai, BeautyIstanbul team promoted our exhibition to numerous buyers and distributors from Korean and Asian cosmetics markets and received positive interest from professionals. Beauty Istanbul’s Asian market promotions continued with ShanghaiChina cosmetics exhibition during May where we met with professional beauty equipment, packaging and cosmetics raw material companies and professionals and invited them to our exhibition. At the same time, our team was present in during Sao Paulo-Brazil cosmetics technology, raw materials and packaging exhibition. BeautyIstanbul

was promoted to beauty professionals from all over South America especially from Brazil which is one of the leading cosmetics markets in the world. Through the end of May, BeautyIstanbul team was in Amsterdam-Netherlands for the private label exhibition. Many retailers and producers mainly from Europe got informed about BeautyIstanbul 2019 and most exclusive ones were invited to our B2B hosted buyers program. BeautyIstanbul carried out promotions in various exhibitions all over the world with no exception in June, starting with Mexico. Our team gave information to many beauty professionals, hair stylists and buyers from Central America about BeautyIstanbul 2019.

BeautyIstanbul launches its Online to Online business platform BeautyIstanbul will introduce an Online to Online platform for its exhibitors and visitors which will enable them to communicate and proceed doing business months before the exhibition. This will bring additional value to the exhibitors by having constant communication with their potential buyers and pre-arranging their deals while buyers will be ready for the exhibition knowing what they will attain. This online tool is expected to be


Our team was present in Delhi-India beauty exhibition which occurred concurrently with Mexico. Salon and spa professionals, buyers and distributors primarily from Asia and Middle East were informed about BeautyIstanbul 2019 and showed great interest to our exhibition. BeautyIstanbul’s promotions for June continued at a supplier exhibition in Germany which is the biggest cosmetics market in Europe. BeautyIstanbul team in Munich, invited professional buyers and suppliers to our exhibition in person. BeautyIstanbul continued its promotions with Paris-France contacting leading suppliers of the dynamic make-up market, alongside make-up professionals and worldwide buyers and distributors of color cosmetics. Latest visits of the month included Johannesburg-South Africa general trade show which includes cosmetics and beauty as well. As we express, African market is vital for BeautyIstanbul 2019 hence the team reached out to selective cosmetics professionals and buyers from Africa and invited them to our hosted buyers program.

ready by September 2018, almost 13 months prior to the event. BeautyIstanbul team will continue its worldwide promotion activities, speeding up in the upcoming months, which will dedicate a huge investment and human resources, both in local and international markets. BeautyIstanbul will proceed with its promotions all over the world to reach its target of hosting around 8.000 highly qualified visitors, including over 3.000 international buyers from more than 120 countries in Istanbul. See you at BeautyIstanbul, October 2-3-4, 2019 www.beautyistanbul. – T. +90-









//STYLING UNCOMPROMISING CREATIVITY & PROTECTION The essence of Eslabondexx is “trend-tech”, a contemporary lifestyle in which the research of the most creative design, fashion and art trends coexists with the most avant-garde cosmetic technologies: this is the concept behind ESLABONDEXX PROTECTIVE STYLING, products dedicated to the creation of unique looks, but that do not leave aside longevity and health of the hair.





BEAUTYSTREAMS reveals the latest beauty packaging trends These 13 packaging innovations are differentiating products and enhancing consumers’ lives, according to Beautystreams, the global beauty industry reference

Beauty packaging is innovating faster than ever, in order to keep pace with rapidly evolving consumer lifestyles, and an ever-increasing list of needs and desires. “As trends spread quicker thanks to social media and modern communication, brands and contract manufacturers increasingly seek professional trend forecasting to be always a step ahead of their competitors, and aligned with consumer demands,” says Michael Nolte, Creative Director at Beautystreams, the only trend forecasting service exclusively dedicated to the beauty and packaging industries. Beautystreams helps marketing and product development teams to stay ahead through its color predictions, product forecasts, and consumer insights. With clients, including leading beauty brands, based across six continents, Beautystreams also translates its trend forecasts into industry categories such as skin care, makeup, nails, hair, and fragrance. The company also customizes projects to specific regions, in addition to working on highly customized client requests. “Our clients benefit from a network of hundreds of industry experts for very specific requests such as marketing strategies for specific regions, product adaptations per age groups, or consumer and product forecasts for the five to ten years to come, without having to hire and coordinate their teams internally,” says Nolte. Below, Beautystreams has identified leading packaging trends that are addressing consumers’ drive for convenience, ease, efficiency, saving time, and connection with the brands they use. NEXT-GENERATION APPLICATORS As consumers seek to recreate various looks they see and admire on YouTube, there is a renewed focus on tools, especially well-designed applicators that ease the process of flawless makeup application. M.A.C’s Rollerwheel Liquid Liner is like ‘training wheels for liquid lining’, with a spinning wheel applicator that picks up the optimal amount of product enabling consumers to draw fine or bold lines onto lids with ease. Yves Saint Laurent’s Tatouage Couture Liquid Matte Lip Stain includes a spatula-like applicator that offers the precision of a liner with the control of a brush.


Bye Bye Brush by Omnicos lets users say ‘bye bye’ to eye brushes, with its eyeshadow applicator that dispenses with the need for brushes or fingers. Lottie London’s Stamp Liner adds instant body art by way of a liquid liner with an ultra-precision tip on one end, and cute stamps (think heart, moon, stars) on the other. Plastic tube manufacturer UDN’s Lipstick Tube combines the intuitiveness of the ‘twist’ action when applying lipstick with the convenience of an attached applicator, with applicator options including sponge, lipstick-style tip, or rollerball. NEW SCENT RITUALS As the fragrance market becomes ever more saturated, beauty brands are seeking new application rituals, formulations and fragrance gestures in order to differentiate themselves from the competitition, and lend excitement to the category.


Chanel’s Chance Eau Tendre Delicate Fragrance Touchup is packaged in a compact similar to a cushion foundation, with a gel-like fragrance and soft silicone applicator. The packaging of Cacharel’s Yes I Am resembles a classic red lipstick, with a lipstick-like spray cap that dispenses the fragrance. Jo Loves features a paintbrush applicator that contains a gel cologne formulation, enabling targeted fragrance application. Derek Lam’s travel-friendly 10 Crosby Parfum Sticks makes applying fragrance a sensorial act: the wax of the stick formulation is rubbed onto skin, giving the notes staying power. Aptar’s Skin Master pen is a pen-shaped applicator with a brush at the tip, and a gel fragrance formulation. Pinrose’s Twirl & Whirl Rollerball Trio is a twirling baton, complete with shimmering tassels. The baton caps are removed to reveal the roller-scents. Glossier’s You Perfume Solid is an on-the-go balm that fits snuggly inside an egg.

PRECISION DISPENSING Consumers are seeking dispensing experiences that control dosing and preserve product formulations, without any leakage or waste. Beauty brands and packaging suppliers, in turn, are innovating pumps to deliver maximum efficiency and convenience. The plastic nozzle of Yonwoo’s Drop Tube dispenses product in exact 0.055ml drops, with no drop of product left behind.

HCT Packaging’s Dropper Pen features a travel-friendly distribution system, in contrast to traditional droppers that utilize a pipette. NEO Pac’s Stylo Tubes are designed to deliver a precise application of liquid or cream products, with a rotating ring around the cap that ensures correct dispensing. Virospack’s Autofill Dropper is push-button dropper with a bulb inside that has an automatic autofill system, suitable for higher viscosity cosmetics.

AIRLESS PACKAGING Consumers are leading increasingly nomadic lifestyles, and are gravitating towards airless packaging that dispenses with the need for preservatives in formulations. Airless systems also allow for sterile dermo-cosmetics, a growing sector that guarantees products remain sterile during use. Lumson’s Envers Airless features an actuator that is molded into the main body of the pack, shaping its entire design. The airless bottle is covered by the actuator, and there is a thin collapsible ‘pouch’ inside the bottle that helps preserve sensitive components. Neopac’s Amplify Airless Tube allows for easy, hygienic and controlled dosing with its Airless Tube. Cosmogen’s Cosmo + features an airless system and applicator. When activated by a single rotary pulse, the pump produces a vacuum effect that dispenses one dose of the formula.


100% BIODEGRADABLE Ecologically-minded packaging companies are developing solutions to the global problem of plastic waste by offering stylish and functional alternatives that bear the practical properties of plastic, while still being fully biodegradable. Finnish company Sulapac produces fully biodegradable packaging made from wood sourced from sustainably-managed Nordic forests. Sulapac’s bottles and jars bear a barrier coating against water, oxygen and oil comparable to the barrier that plastic provides. Qosmedix’s biodegradable paperboard tubes are suitable for a variety of formulas including balms, deodorants, solid sunscreens and cosmetics. To advance the formula upward, the bottom of the tube is pushed up. TWIST-ON CAPS & CLOSURES With itinerant lifestyles and an omnipresent desire for convenience, reliable closures take on greater importance as they protect product integrity, facilitate usage, and give consumers peace of mind. (Spillage is not a concern).


The patented rotary head system of NUXE’s skin care, featuring Cosmogen’s Squeeze ‘n Roll tube, distributes just the right amount of formula, and also prevents contamination. Lindal launched a flip-top cap, the FlipClassic, for its aerosol products, comprising an insert-less actuator with an integrated cap that is an alternative to more costly twist-lock actuators. Drunk Elephant’s C-Firma Serum features square twist-up packaging, and a turn-to-lock actuator that eliminates the need for an over-cap for on-the-go convenience. Virospack’s Magnetic Dropper is a bulb dropper with a magnetic sealing system. The magnetic closure system eliminates the screw-on gesture for pack opening and closing, and delivers a ‘perfect sealing feeling’. 2-IN-1 DUAL DISPENSING Dual dispensing technologies allow consumers to conveniently transport more than one formulation in a single unit, and combine formulations that they often use together. Such technologies also allows for customization of fragrance, color cosmetics and skin care products. As the demand for dual-dispensing technologies continues to grow, packaging functionality and ergonomics become nearly as important as the formulations themselves. Aptar’s Twinset is an airless packaging system that allows brands to combine two products in one unit, which is especially convenient when different treatment steps are needed. Corpack’s Twinpack-Mini bottle is designed to dispense complimentary product combinations, such as shampoo and conditioner.

MULTI-PURPOSE PACKAGING Multi-tasking, multi-purpose packaging is ever more in demand, with a focus on products that can be useful to more than one part of the face or body. CYO’s Take the Threeway Shadow, Liner, & Mascara Trio lets consumers apply a complete eye makeup look without needing additional storage space. Yonwoo’s 2Way Applicator features a doe-foot tip for lipstick, and a sponge attached at the other end to apply product to the face. Benefit’s Brow Contour Pro is a four-in-one contour pencil featuring two defining shades, and an arch highlighter that shapes brows with depth and dimension. The Masca Liner by Alkos features a combined mascara-eyeliner formulation, with a fine brush at the tip of the wand to draw precise lines without smudging, and carved mascara bristles below the tip. M.A.C Bold and Bad Mascaralash’s two-in-one design lets consumers create a lash look that’s customized to top and bottom lashes, without needing two separate mascara products. The smaller wand fits inside a chamber in the larger wand’s lid, and each delivers different mascara formulations. The thinner brush is used to apply mascara to the lower lashes, while the larger brush delivers a volume-boosting formulation to the upper lashes.


BIY (BLEND-IN-YOURSELF) With consumers desiring greater control over formulations tailored to their individual needs, beauty brands are increasingly offering packaging solutions that deliver options for formula customization, often at the click of a button. Aptar’s Neomix is a packaging system that combines a separate “booster” product within a formulation. One of the bottle’s compartments contains the base product, and another the booster. When the pump is engaged, the two elements are mixed together. The pump’s airless mechanism means that the two formulas are kept separate until used, and booster components can be swapped, depending on skin care needs. Yonwoo’s Dual Dish Jar is an airless jar with two compartments for moisturiser and foundation that are pumped separately into a central mixing dish, where they can be blended.

NEW DELIVERY SYSTEM New formats for dry formulas provide easy dispensing, delivering effortless and convenient application. The Cushion Blending Stick by Cosmax features the formulation inside one end of the package, and a cushion applicator in the other. A spring-like mechanism under the cushion ensures that it always stays in contact with the opposite side. The stick is suitable for foundation, concealer or blush. The pump dispenser of Quadpack’s Powder Spray is designed to handle a wide range of powders, and ensures even dosage.


INNOVATIVE, SINGLE-USE PACKAGING One-time use packaging is more popular than ever, giving consumers the chance to sample products before investing in more expensive, full-size products, as well as assuring complete cleanliness and hygiene with every use. Heat-it-up packaging is the newest innovation, with self-heating technology contained within the packaging, and creating a chemical reaction that generates heat energy when activated. Contamination is avoided as the product is never in direct contact with the heating mechanism. Klocke of America’s Heat ‘n Dose System is powered by Exothermix, an on-demand formulation transformation system available in a single-serve sachet or thermoform (blister) package. Users activate the Exothermix heat engine to heat the prescribed dose of product, including liquids, creams, oils, gels and pads. Yoon Dermaline’s Marine Aqua Peeler swabs contain a sealed, oversized swab applicator which is discarded after use. The Oozoo’s Fresh Capsule Mask and Power Capsule Mask features a pill-shaped capsule that is ‘popped’ and dissolved into a sheet mask before use. The capsule contains actives and other skin-soothing ingredients. Korean Lassie’el’s Night Miracle Sleeping Mask contains a gel cream and a nutrient cream that are mixed just before application, underlining the freshness of the products.

CONNECTED PACKAGING Connected packaging bridges the gap between a physical product and the digital space, transforming packaging from functional item to a means by which brands can communicate with consumers, and vice versa. Consumers use their smartphones to bring packaging to life by way of QR codes, unlocking a wealth of brand information and features. Swiss skin care brand Valmont incorporates technology from Thin Film Electronics ASA and CSM Smartconnect on its packaging: when consumers tap Valmont products with their smartphone, they are connected to the brand’s landing page. Here, they can learn about products, ingredients, and buy them online. Leveraging MET (Microchip Embedded Technolog), Italian manufacturer Lumson embeds an invisible microchip in primary packaging. Using NFC (near-field communication), the technology communicates with users’ smartphones, delivering an array of information, including complementary products, company contacts, and details about the manufacturing process. Lumson’s technology also acts as an anti-counterfeiting tool.

ON-THE-GO PALETTES Beauty brands are simplifying make-up application for on-the-go consumers, offering portable, stackable compacts that are contained in one package. Milimage’s Beauty Pouches combine multiple products within one easily transportable unit. Refillable compacts can be stacked one on top of the other, and are attached magnetically. Clarins’ Pore Perfecting Mattifying Kit is a two-in-one product, enabling easy touch ups, complete with refillable blotting papers. Asquan’s Sleek Kit unfolds to reveal two eye-shadow palettes that can be re-inserted back to their compact shape. Toly’s Ultraslim is a line of compacts that contain large and small pans of blush, eyeshadow or powder, and designed to slip into an evening clutch bag.

ABOUT THE COMPANY BEAUTYSTREAMS is the global beauty industry reference. It is a one-stop information source for strategy, marketing, and product development teams worldwide. We provide color forecasts, product innovation concepts, consumer insights, brand strategy, short and long range trends, trade show reporting, and industry news.



STÖLZLE MASNIERES PARFUMERIE SAS recognition as a living heritage enterprise A crowning achievement for the Northern French glassmakers celebrating its 200th anniversary

Exactly 200 years after it was founded in 1818, Stölzle Masnières Parfumerie SAS (formerly Verreries de Masnières), represented by Dr Cornelius Grupp, owner and Etienne Gruyez, CEO, received the prestigious Entreprise du Patrimoine Vivnt (EPV, Living Heritage Enterprise) label, granted in recognition of companies that have achieved excellence in industrial expertise. This is a source of tremendous pride for the co-workers at the French innovation and excellence centre of Stölzle Glass Group. Since joining the group in 2014, its thriving operations, know-how and capacity to adapt to the needs of its clients (Estée Lauder, Givenchy, L’Oréal…) have enabled Stölzle Masnières Parfumerie SAS to meet every challenge. The industrial complex is located in Masnières, 190 km north of Paris

From left: Dr Grupp, Owner; E.Gruyez, CEO Stölzle; A.Govciyan (ISM); G. Feith, DG Groupe

and comprises two entities: Stölzle Masnières Parfumeri SAS, specializing in the production of high-end glass bottles and jars, primarily for the perfumery-cosmetics


sector and Stölzle Masnières Parfumerie Decoration SAS, specializing in innovative, cutting-edge glass decoration techniques, including Quail glass Coat 2.0, a newly developed powder paint decoration process. To mark this exceptional anniversary year, various events have been held. Following two festive days devoted exclusively to the employees and their families, on September 16 the company opened its doors to the public for the French annual heritage festival. Lastly, to bring this momentous year to an end, clients co-workers and friends were invited to a celebratory evening on September 18 at the Chalet des Iles in Paris, ending with a spectacular fireworks display, Energized and inspired, the company’s team is already headed for a new era and new successes.


Via Ciserano - 24046 Osio Sotto (BG) Italy Tel +39 035 419 7798 - WWW.ALFAPARFGROUP.COM


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ALFAPARF group: A GLOBAL PRESENCE and THE HIGHEST COMMITMENT TO QUALITY In just over thirty years, an Italian hair color business has developed into a multinational company that is one of the largest independent privately-owned manufacturers in the beauty business.

from yesterdAy to todAy The Alfaparf story started in 1980, when its founder, Roberto Franchina, started a hair colour business, focusing on Italy. Business expanded to Spain and then to Latin America by the middle of the 1990s, followed by the creation of production facilities in Brazil, Mexico and Argentina. This development led to the creation of the Alfaparf Milano product line and the Alfaparf Group, an Italian multinational company. In the first decade of the 21st century, distribution was to voer 80 countries and sales grew by more than 100% from euro 100 million to 200 million, with sights now set on a target of euro 300 million. Today, based in Bergamo, near Milan, the Alfaparf Group is one of the largest privately-owned manufacturing companies of hair colouring, hair care and skin care products in the world, with five manufacturing facilities strategically located around the world with over 1,200 employees.

Beauty & Business, the private label division The mission of the Alfaparf Group is to raise the quality of services provided by professionals through its high quality products and services that reflect Italian style, creativity and modern international trends that exceed the expectation of its valued customers on a global basis. As an industrial partner of most of the important cosmetic and hair care companies in the world, the Group strives to provide the highest quality products including all the steps in the process, there by providing turnkey solutions for its customers. Beauty & Business is the private label division

of the Alfaparf Group. It manufactures hair colour, hair care and skin care cosmetics, developed through years of experience in the professional market and transferred to private label manufacturing. Today Beauty & Business fully understands the requirements of both customers and the market to create customized products that are always innovative. From formulation to packaging, every step in the product development is carefully followed and monitored to satisfy specific requests and reflects the competence and experience of the company in this sector. From the preliminary idea, Alfaparf assists its clients with marketing concepts. Alfaparf also takes a creative approach with its extensive Research

& Development expertise followed by industrial planning, all within the scope of the highest quality control standards in the industry through to the finished product ready for shipment. The Alfaparf Group’s product lines comprise professional lines for large hair salon chains or distributors who wish to develop their own-brand line (skin care, hair care and colouring); mass market products for modern distribution (retail colouring as well as a complete range of skin care and sun care products) and products to complete the ranges of other cosmetic manufacturers. From personalized formulations to personalized and designed packaging, the Alfaparf Group offers its customers a complete and turnkey service.

A four-pronged approach

The Alfaparf Group has a four-pronged approach, focusing on product quality, meeting customers’ needs with innovative and certified products; global production supported by five world-class manufacturing sites (Italy, Brazil, Mexico, Venezuela and Argentina) strategically located around the globe; experience in a wide range of products and markets around the world and support services in terms of product selection, packaging, graphics and regulations in different countries.


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Research & Development The Alfaparf Research & Development laboratories have more than 30 full-time chemists in Italy as well as labs in Mexico and Brazil. They form a highly skilled team including cosmetologists, chemists and laboratory technicians knowledgeable in the latest scientific discoveries, raw materials and product testing.

They also collaborate with international universities and highly specialized research laboratories worldwide. Research is carried out on hair from all ethnic groups and all testing is carried out using the most advanced laboratory instruments available, to ensure that the products are as effective as possible and their performances are long-lasting.

Worldwide competence All Alfaparf products comply strictly with the rules and regulations on production and marketing of cosmetic products worldwide. The in-house Regulatory Affairs Office takes part in the process of creation and development of all products, and regularly updates the current regulations governing the sale and distribution of hair care and cosmetic products supplied to each country. The Regulatory Affairs Office also provides all the necessary documentation to register products at the Ministries of Health and other agencies as required. Thanks to its direct knowledge in key markets, the Alfaparf Group, can offer its clients full support in developing projects, selecting proposals for packaging and creating unique graphic designs.

Production At its five manufacturing sites, the Alfaparf Group uses a process of quality control that is certified by major international agencies. The quality control process is applied to all aspects of production

which includes raw materials, packaging, processing, finished products and logistics. The five facilities all have a significant degree of automation and are equipped with lines for hair color, bleaches, liquid products for hair, skin

care and body as well as vials and packets. The company’s production sites in Italy, Brazil and Mexico have ISO 9001_2008 certification while all the sites outside Italy (Brazil, Mexico, Venezuela and Argentina) have local GMP certification.



ONLY & UNIQUE btob make-up event

Conrad Hotel

20 & 21 June 2019

Carrousel du Louvre


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15 & 16 April 2019


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10 & 11 April 2019


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11 & 12 Sept. 2019

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We fulfill Hair & Skin dreams bringing your brand to life

With over 30 years of expertise in hair color and care, we connect our clients with their dreams, creating beloved and successful hair and skin care brands thanks to pioneering product






partnerships. We are the partners of more than 120 brands living in 90 countries all over the world and we offer a wealth of 1000 formulas Made in Italy. We distribute 4 own brands both in the professional market and retail: Nouvelle, Silky, Eslabondexx and Guudcure.


INTERCHARM Moscow 24TH- 27TH October ¡ COSMOPROF ASIA Hong Kong 14th-16th November



LUXE PACK MONACO QUALIPAC and VERESCENCE WINNERS oF LUXE PACK “in green” AWARDS This packaging is also flexible: each section can be simply and quickly individually replaced, thanks to an innovative recharge system. L’Essentiel comes with a “Paletbox”, designed to organize all the colour harmonies. The jury liked the reduced environmental impact at all stages in the product life cycle; each aspect has been optimized while also offering simplified use. “It was also designed for use on the move or in one place, making l’Essentiel more than just packaging, but a real object”, added jury member Jean-François Roucou. On the occasion of the 31st edition of LUXE PACK MONACO, the LUXE PACK in green awards jury deliberated to designate the 2018 winners. Every year the most environmentally friendly packaging solutions and corporate social responsibility initiatives receive recognition. Qualipac wins the award in the Packaging Solutions category The award for the best packaging solution was given to Qualipac – part of the Pochet Group - for its makeup holder “L’essentiel”. It was born out of Qualipac’s desire to offer a container that encourages sustainable consumption. The product is part of the Pochet Group’s Responsible Luxury program. L’Essentiel is ultrafine, lightweight and recyclable. To ensure the product’s sustainability, Qualipac has chosen a bio-sourced, resistant mono-material designed for everyday use.

L’Essentiel - Thierry RABUT, Qualipac CEO receives the trophy


italian company at the exclusive service of wellbeing and beauty professionals.

tel. +39-051/776010 - +39-051/776397 -

In fact, sInce Inco was founded In 1971, it has been working

for hair stylists and beauticians, creating specific products that meet their high expectations, meticulously formulated by expert technicians using cutting edge technologies capable of ensuring efficient solutions.

specific professional lines, versatile and synergic tools are made with the products from which different solutions can be chosen for each individual cosmetic need which depends on the state of the skin, the hair, the technical objective to reach and one’s own creativity. the formulas are dermatologically safe and scientifically effective, of a high quality, with no preservatives, colourings or unnecessary additives.

inco’s vision is to be the ideal professional partner, capable of supporting the ideals of the hair stylist and beautician as entrepreneurs able to manage the elements of success in their own businesses aiming towards diversification by offering specific personalized products and treatments depending on the desires and expectations of each client, distinguishing themselves from competitors in the same market.

creating products for inco means doing so in an eco-friendly system with a low environmental impact, making it self-sufficient in terms of energy consumptions, putting the “health” of professional users and consumers in the fore together with the ability to meet wellness and beauty needs.

taking on new challenges and new projects has been, over the years, the boost to constantly and continuously upgrade the capacity and performance of our company and to depend on its own highly experienced and capable r&d division. a high level quality system, shared also by other leading national and international companies in the cosmetic, pharmaceutical (medical devices) and medical-surgical aid sectors. this extremely important diversification has led to stronger and hugely important production-collaboration relations which, in numerous cases, date back many decades, also making it possible to place significant technical performance Knowhow at the disposal of the professional market.

certified quality by bodies who, inspection after inspection, guarantee and safeguard the objective quality of production processes and management systems throughout every phase of our work.



The winners surrounded by the 2018 LUXE PACK in green jury members: • Sandrine SOMMER, Sustainable Development Director, GUERLAIN • Agathe DERAIN, CSR Director, Innovation, Development and Packaging - CHANEL Fragrances & Beauty • Jean-François ROUCOU, Sustainable Performance Director, PERNOD RICARD • Cécile LOCHARD, CEO, CITIZEN LUXURY • His Excellency Bernard FAUTRIER, Deputy Chairman of the Prince Albert II of Monaco Foundation • Dimitri De ANDOLENKO, Director of Purchasing and Sustainable Development Manager, Monte-Carlo SOCIETE DES BAINS DE MER Group. Thomas RIOU, CEO Verescence on the podium to receive the award

Special jury award for Billerudkorsnäs’ Fibreform The jury were keen to make special mention of the BillerudKorsnäs submission: the Fibreform cap for champagne bottles. Its design makes it easy to remove; instead of the usual aluminium the raw material used - BillerudKorsnäs FibreForm® - is a sustainable packaging material made of 100% primary fibre. It is therefore 100% recyclable. The jury wanted to encourage Billerudkorsnäs for this real innovation and for substituting a material firmly rooted in current practices but taking a paper approach.

The trophies designed and created by the company Pujolasos are simple, original and send a strong message that reflects Pujolasos’ approach to its customers. These precious bonsai trees, arranged in wooden boxes are original pieces of work and require the utmost care in everyday life... just like customers’ projects!

Verescence wins the corporate social responsibility category In the corporate social responsibility category, Verescence won the award for its CSR approach “Glass made to last”. It is organized around 3 pillars: People First, Act for Society & Eco Solutions. The jury wanted to emphasize the maturity of their approach, which is perfectly organized. The figures, vision and ambitions are carried through to every level in the company - from the shop floor to the general management.


Organised in Monaco, New York and Shanghai, the LUXE PACK in green Awards are recognised by professionals as an effective way of spotlighting the many innovations and initiatives of companies who have integrated sustainable development into their business strategies and development roadmaps.



COSM.O PRIVATE LABEL The best haircolor solutions for your brand

With over 20 years of experience, Cosm.o has developed new hair colourings. After many years of research and development, they have reached the perfect combination of pigments in their formulas, so that the products can be customized for clients, starting from the fragrance, up to the addition of active ingredients such as the protective properties of plant oils, all without modifying the quality of the final product. IN TIME COSM.O HAS DEVELOPED DIFFERENT TYPES OF HAIR COLOURING, EACH WITH VERY SPECIFIC CHARACTERISTICS TO MEET MARKET REQUIREMENTS: HAIR COLOR CREAM LOW AMMONIA A scented colouring cream, with a low concentration of ammonia, Beeswax in the formula guarantees excellent coverage and duration of the colour.

The basic formula can also be enriched with natural extracts such as argan oil and marigold, for an excellent cosmetic result on the hair. HAIR COLOR CREAM 10 MINUTES A new colouring technology which is the result of over 5 years of research. The application time reduced to 10 minutes is made possible by the perfect balance of the colourings. It also ensures coverage and lasting colour, and without contraindications if the application time is extended. The formula contains Keraveg 18, an amino acid complex of plant origin that guarantees an excellent cosmetic result for the hair. HAIR COLOR CREAM “FREE FROM” GENERATION This is a modern colouring, with a new formulation which: • Does not contain ammonia • Does not contain paraphenylenediamine (PPD) • Does not contain resorcinol.

It is a formulation which ensures an excellent colour result and allows minimizing any reactions of cutaneous origin. The formula can be customized with a wide variety of active ingredients of plant origin. HAIR COLOR OIL “ZERO AMMONIA” A blend of oils of natural origin allows activating the colouring action. Precisely thanks to the presence of these oils, the action on the skin is very delicate. The final result is an extremely natural, covering colour and leaves hair soft and very glossy. BLEACH POWDERS AND CREAMS Cosm.o formulates and makes hair bleaching products in-house, both in non-volatile powder and in cream. Their formulas can reach up to 9 tones lighter. For better respect of the skin, they formulate products which require application times reduced to 30 minutes. For the Bleach Creams, thanks to a presence of natural oils which can be as much as 40%, they ensure hair that is hydrated and well protected.

Cosm.o is a dynamic Italian company, founded in the 1990s near Brescia, in the heart of the Polo Tecnologico Cosmetico of the Lombardy region. Cosm.o with its 45000 sq.m. of covered surface area, not only carries out research and production for third parties, but can also be the Main Contractor of the Customer: from the development and customization of the formulas to the coordination and supervision of all activities, up to the finished product and after-sales assistance.


+39 030.9176360



compan y

PARLUX AT THE BEAUTY Fair show 2018 in Brazil

Parlux ALYON® At the HAIRWORLD Championship 2018 in Paris

The 14th edition of the event that in Brazil, every year, fully celebrates the beauty world, took place on Sept. 8th-11th at the Expo Center Norte in Sao Paolo. With 500 exhibitor booths, more that 1000 represented internationally known trademarks in different industry branches – from aesthetics to cosmetics and hairdressing) about 180 thousands visitors, Beauty Fair is doubtless, a very important showcase for producers, distributors interested to develop their businesses in the South American markets. As usual by now, Parlux exhibited their wide range of products in a big booth organized by Messrs. Cemel, distributor for Brasil, and took advantage of this unmissable opportunity to officially present their new 2018 hair dryer Parlux ALYON®. An extraordinary, modern, ultra technological working tool for hairdressers and not only, having an innovative motor, powerful and very light

Hairworld 2018, the World Hair Championship organized by OMC, took place in Paris last 8-9-10th September and once more, registered some Italian hairdressers as protagonists. This year, the proverbial Latin creativity was best expressed by a team composed by ANAM professionals coming from the Sicily Academy in Catania. They obtained prestigious prizes competing at different competitions in many categories: (Ladies, Gents Creative, Junior Classic, Junior Technical, Barber) both individual and teams. All the competing athletes used predominantly Parlux hairdryers. Hair cuts and colours as well as unusual hairstyles, for which the teachers-trainers and students have long prepared themselves in the past months, have impressed the International jury that rewarded their talent. In fact, the Team World Cup was won by Italy and its members, Messrs. Gianluca Di Bitonto, Alberto Abate and Alessio Savino beside receiving the prestigious Award, also got a new Parlux ALYON® hairdryer as a gift from the Parlux sponsor. This modern “made in Italy” professional hair dryer, a “must-have” device for the most demanding hairdressers, is a concentrate of power, lightweight and technology (innovative K-ADVANCE® Plus motor and new HFS and Air Ionizer Tech systems) never disappoints the professional while carrying out his activities; both in hair salon and in competition.

(K Advance Plus®) which assures very quick and efficacious dryings; in addition it presents two new special systems to obtain even more reliable performances. HFS, or Hair Free system, (patent pending) catches the hair, leaving the hair dryer clean, while the essential Air Ionizer Tech, a device emitting negative ions, assures soft and bright hair on any hairstyle. At the Parlux booth, some Brasilian hair stylists also showed, through practical demonstrations and tests, how to use this modern hair dryer while a Parlux corner was crowded with Parlux fans, customers and visitors took nice selfies holding the new tool in their preferred coloured version (this model is available in 8 different coloured versions).

GREAT SUCCESS FOR PARLUX ALYON® AT PARIS MCB 2018 Mondiale Coiffure Beauté 2018 has once again obtained a great success thanks to an extensive offer of new highend products and accessories along with the most international prestigious brands in the hair and beauty sector. Parlux booth organized by Jacques Seban, distributor for Parlux in France, was one of the most crowded booths where Parlux officially introduced their latest novelty Parlux ALYON. Professionals and operators of the hair sector could appreciate the great qualities and high performances of this tool during the numerous workshops, live stages and some afro, barber and women’s artistic fashion shows. The innovative dryer has a pioneering look with improved technical features. PARLUX ALYON® is an extremely powerful tool endowed with the new K-Advance Plus® motor designed for an intensive use of 3000 hours.

The Parlux booth at MCB 2018 featuring Mrs. Elisa Parodi, Deputy General Manager for Parlux and Mr. Gerard Charbert (Jacques Seban)

It delivers uniform and constant temperature airflows. It is also equipped with the “Air Ionizer Tech” device able to eliminate static electricity and obtain perfect and quick blow-drying for shiny and soft hair. HFS, the Hair Free System (patent pending) is an exceptional integrated Parlux ALYON® device that holds hair, keeping the tool cleaner and more efficient throughout the time. Parlux ALYON® confirmed as an indispensable, trend setting hair tool for the most advanced hair salons.




Professional K-ADVANCE PLUS® motor Duration: 3000 hours - Air flow rate: 84 m3/h Ideal power 2.250 Watt “Air Ionizer Tech” technology “HFS - Hair Free System” device “Anti-warming” front body Ver y light and ergonomic Available in eight trendy colors 97


P roducts , accessories , furniture for hairdressers

SUPERIOR PERFORMANCES BY PARLUX ADVANCE® AT REVLON STYLE MASTERS SHOW AND AWARDS 2018 The Style Masters International Awards organized every year in a different European capital city, are a platform created by Revlon Professional Style Masters that gives hairdressers the chance to express themselves as artists and showcase their most creative work. The contest allows hairstylists to express their talent with the creation of a collection based on the 1 cut, 3 looks concept. During this year’s event, over 4,000 renowned hairstylists participated to the contest including the Italian Fulvio Furcas who created live his hairstyle during the show with the help of Parlux hairdryer ADVANCE®. Undeniably, Italian hairstylists can boast superb artistic ability in their creations, nonetheless it is indispensable to rely


on extremely efficient and unfailing professional tools on every occasion, at salons as well as at competitions. Parlux have been providing superior and powerful hairdryers for over 40 years and Parlux ADVANCE® offers innovative technological features that allow for super fast blow-drying and excellent professional performances thanks to its powerful yet lightweight motor.

NEW COSMOS ORGANIC CERTIFIED FORMULATION FOR LEPO CC CREAM COLOR CONTROL Beauty, protection and care are LEPO’s main goal. The company has been developing skin-friendly cosmetic products for over 30 years using original and innovative Made In Italy formulations based on natural ingredients. This year, at SANA in Bologna, LEPO presented their best selling CC Cream Color Control carrying a prestigious certification by Cosmos Organic. The cream features 100% natural active ingredients and 50% certified organic ingredients. It is also Vegan OK and paraben, silicon and EDTA free. LEPO CC Cream Color Control is an innovative, multi-tasking cream able to cover and correct redness, stains and imperfections. It is enriched with Aloe with moisturizing and regenerating properties, Babassu oil known for its soothing and softening effects, Vitamin E with anti-oxidizing properties and Magnolia oil providing anti-microbial and purifying properties which make it ideal for acne-prone skin. LEPO CC Cream Color Control also features clays such as Zeolite able to fight free radicals, hydrate and renew skin with its remineralizing and soothing properties. Complexion will be perfectly even and healthy looking. Suitable for any skin type, this product is available in 3 different shades and with SPF 10 protection.


Marchina Hair Styling is a very famous hair salon in the centre of Milan. Four generations have followed on one another. Today, Pino Marchina and his sons Andrea and Fabio are looking to the future. They have renovated the hair salon in Corso Venezia, 3; elegant and functional spaces host hair and aesthetic services for ladies and gentlemen. Thanks to their expertise in hair treatment, Marchina Hair Styling has launched a highly professional hair treatment: Essenza Minerale. Essenza Minerale is an all-inclusive, 4.5 pH treatment ideal for any skin and hair type. It eliminates the fly-away effect and reconstructs the hair shaft, removing that annoying itchiness caused by environmental agents and pollutants like dyes and bleaching. This detoxifying treatment comes in ampoules formulated with magnesium and zinc, two healing ingredients which can purify skin and hair in depth. The treatment also provides the following benefits: it imparts shine to hair; eliminates itchiness while improving softness; deeply cleanses the scalp reducing dandruff and controlling the production of oil in the skin. It balances the scalp’s pH while Magnesium and Zinc reduce sebum secretion leaving hair lighter and cleaner. Enriched with quaternary ammonium salts, the treatment rebuilds the hair shaft while providing more energy to the hair. It is simple to use: add it to water to create a gel mask that in only 5 minutes will give your hair new life.




Wherever the beauty industry is EXPORT MAGAZINE is there too bringing the beauty industry on all 5 continents 4on your desk 4at major international exhibitions 4by visiting our site 4circulated in 121 countries 4distributed at 40 international exhibitions

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mte Edizioni Via Romolo Gessi, 28 I-20146 Milano (Italy) Tel. +39-02-48952305 Fax +39-02-4123405 e-mail: 102

EM - Export Magazine Beauty Distributor Selective perfumery - 4 issues

Export Magazine Beauty Distributor Multisector - 5 issues

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Sidney 103



Nazih The Game-Changer Nazih, the game-changer, amalgamates concepts, technology and trends in the beauty industry, to give each customer an entirely new bespoke beauty concepts and bespoke beauty products. The millennial and the Gen Z are the target groups of our bespoke concepts and bespoke beauty products.


NAZIH HAMAD Founder & Managing Director

his is the game-changer, of addressing the customer demands of bespoke concepts and products, by precisely choosing the concepts and products, to fit to their specific and exact specifications, and formulate them through intricate logic, and deliver their demands to the individual customers› doors with a recurring, subscription-based (bespoke-model) model of marketing, all through apps and done remotely. The enablers of the new bespoke model need robust technology, highly trained and qualified

This new concept was developed by us, to address the new buying behaviors of millennial and generation Z, who both are highly tech savvy and app aficionados, and it is quite only natural that we have customized the beauty concept and make them bespoke for each individual. For this, our marketing channels have been modernized to incorporate the customer requests and related information, and analyze the requirements sensibly and recommend bespoke expert solutions remotely. 106

professionals and open system model of supply chain management, based on ethical and socially responsible values. Our supply chain adds value at each stage of the processes, and use processes as the opportunity for satisfying the actual needs of customers, rather than providing them with static products, which is outdated and driven by ‘one size fits for all’ mantra. We believe in health, emotions, nutrition, and holistic beauty based on geo-locations for each customer, to formulate bespoke concepts and products for them.

Why Nazih?


It’s just because everything old is New again! As the pioneer of professional beauty industry in Middle East & North Africa (MENA) region, Nazih is the only active promoter of ‘Mass Sustainability’ in the region through its prolonged efforts, to reduce carbon emissions and support this cause, by providing inputs to suppliers for improving the biodegradability of its products. This role is aptly identified and endorsed by the world’s leaders in professional beauty, which makes Nazih as the largest and the most sought after marketer of beauty products in the Arab world and MENA region.

With the robust supply chain management system, relying on technology and professionals, the company is able to successfully serve the customers and improve their happiness and satisfaction levels, creating the largest satisfied and happy customer group, than any other beauty marketer in the world. Our customer base has more than 100,000 salons and beauty parlours as regular customers, and many more times number of walk-in customers, who are managed through different customer loyalty programs based on customer classification. The millennial and Gen Z are managed only through apps, and provides them the events to experience virtual reality and gather the much needed information, with their knowledge, about their preferences and expectation of beauty. Unlike other companies, we uphold our ethics to the highest level during this information gathering by ensuring that preferences, personals information etc. are collected and used only for the purpose it is intended.

ADDING VALUE AT EACH STAGE OF SUPPLY CHAIN Our infrastructure system is based on sustainable principles and quality models which reduce consumption of fuel and other resources. This ensures that our supply chain is belt on sustainability which is evident from our procurement to the last chain: the customer.

HOW NAZIH CAN? Nazih converses to the millennial and the Gen Z customers through Instagram, Youtube, Snapchat, facebook, twitter etc. to share their thoughts, believes, and expectations. It does not mean that we totally left traditional marketing techniques, tools and theories, which we use for serving and supporting our large base of conventional customers. Our dynamic web portal provides blogs and beauty bloggs that provide virtual reality experience to millennial and the Gen Z, and also conventional customers.


Involving only supply chain partners who have proven efficiency in operations, thereby reducing cost of operations, and timely transportation of products. Our company confirms the least cost of products, transfer the reduction of cost to our customers (better than other competitors) that can achieve the loyalty and satisfaction of our customers. Our logistics system is enabled with hi-tech tracking process, through which our operations team ensures the delivery of the products as per promise which are moved also with constant monitoring We use our own team of logistics to supply products to customers, for which we use more than 1000 multi-purpose-vehicles (MPVs), which are highly fuel efficient, used for both sales visits and transportation of products. This has resulted in very high reduction of our capital cost for logistics support. This has enabled Nazih to reduce the cost of operations by almost 2%, which has increased our ROA ratio.

Retaining Product Quality at every stage of Supply Chain

What is the next big thing of Beauty in the region? We provide our suppliers with high value market intelligence, about the much needed trends and aspirations of millennial, Gen Z and conventional customers, through our regular interaction and communication with them. Nazih is with customer all along, and what the customer aspire is what is offered by us.

NAZIH PREDICTIONS FOR 2019 AND BEYOND Masks and Patches: It is not about face masks alone, specific masks for chest, arms, hands, cuticles, lips, clever microchannelling patches, 3D-printed eye patches, self-dissolving micro-needle masks (from hyaluronic acid) will be trends. Body treatments similar to face: Need cleanser, serum and acid exfoliators for not just the face but for body too. The antiageing treatments should beautify the largest organ of the body, the skin that is exposed to harsh climate, which make it dry and irritated, for which hydration and rejuvenation are the need of the hour. Skin needs anti-ageing nutrients to protect it against oxidative stress and damage inflicted on it by climatic conditions, especially in this part of the world. Demand for gadgets: To successfully treat anti-ageing, masks, microneedling devices, acne treatment for spots, eye massager etc. will be the future personal care tools, which the millennial and Gen Z are supposed to carry in their holiday bags.

Water weight foundations: No one is now interested in weighty foundations, and customers demand lighter than water foundations and look into complexion matching results for their real skin. Future is for Lifestyle Beauty Brands: Why customer need to step into a shop, if they can choose the same and order it by staying at the comfort of their home, at a lesser price? Of course virtual shopping is not based on experiences, but more often it is the blogs which act as influencers in their decision making. Conventional customers are attracted to shops to compare, test and receive expert advice from technicians on products and its applications. However, the millennial and Gen Z rely on apps to shop beauty products, which make it difficult for marketers to attract them to shops to choose beauty products. Here is the role of ‘lifestyle’ beauty brands. Relate the brands with lifestyle of each individual customer, and as said this is not easy. But this is the reality of beauty industry of tomorrow. International brands are just doing this by equating various themes such as sustainability, biodegradability, use of less water to cleanse like dry shampoo for skin etc.

A NEW DAWN IN THE HORIZON The MEA region has awakened to see the opening up of the huge markets of Saudi Arabia and Iran, and the momentous disowning of cultural taboos, which will boost the beauty market, more than what the predictions about the market in the future. With peace gaining momentum in the Middle East, the market is on a high lift launch pad. Nazih is geared for this surge, and has modernized its infrastructure and modified its marketing arsenals, to stay beside the tech savvy millennial and Gen Z and also our highly loyal conventional customers. With much needed competent professionals in our team, we are prepared. Are You? 108

Beauty Industry in the MEA region to surge forward with oil prices crossing 70$ The research conducted by different market researchers around the globe predict that oil prices will continue to rise and cross $100 in the early 2020, which is a good sign for the beauty industry in the MEA region. The MEA region’s contribution to the global cosmetic market is around 3%, and is expected to exceed $ 37 billion by 2020 (Euromonitor). Traditional beauty products in MEA region consists of mainly three groups, Hair, Nail, and Salon products; Fragrances; Cosmetics, Skincare and Personalcare products; and Professional Equipments and Spa.

TRENDS IN BUYER BEHAVIOUR IN THE MEA With the rise in population of millennial and Gen Z, the customers’ demand of bespoke beauty solutions, either concepts or products, are based on individual specifications, more related to lifestyles. With technology aptly supporting them with information on fingertips, the millennial and Gen Z now push international companies to produce products which satisfy their specific needs. The millennial and Gen Z population in this region is now head on with app oriented buying behavior, which is forecasted at a growth of 32% CAGR between 2016 to 2020. International beauty companies therefore, are perform rigorous marketing campaigns, with specialized themes and messages, which are bases on socioeconomic and cultural individuality of the region, through social media in order to win them. But be aware that this group is highly aware of trends and movements in global beauty industry and also the brand image and ethical issues related with individual brands.


ARTEM GIORGIO VEZZOSI s.r.l. Via Contarella, 17 - I-42019 Scandiano (RE) tel. +39-0522-856185 - fax +39-0522-983197 BABYLISS PRO 1737 Route de Saint Bernard F-06227 - B.P. 213 - Vallauris Cedex tel.: +33 (0) 493-643333 - fax +33 (0) 493-648508 BAREX ITALIANA s.n.c. Via Grazia, 11 I-40069 Zola Predosa (BO) tel. +39-051-751554 - fax +39-051-752757 Contact: Mr. C. Bajesi BBCOS s.r.l. Via del Lavoro, 37 - Loc.Cappellazzo I-12060 Cherasco (CN) tel. +39/0172-495277 - fax +39/0172-499566 - BEAUTY SERVICE Via Romolo Gessi, 14 I-25135 Fraz. S. Eufemia Brescia tel. +39-030-3363045 - fax +39-030-3363812 Contact: Mr. Giannantonio Negretti BECKER-MANICURE e.K. D-42655 Solingen - Friedrich-Wilhelm-str. 18-22 tel. +49/212-223340 - fax + 49:0212-2233421 - B e C Natura s.r.l. I-47122 Forlì – Via Monteverdi, 49 Tel. +39/0543-725802 Bottega di Lungavita s.r.l. Via A. Verga, 13 - I-24127 Bergamo - Brelil s.p.a. V.le Europa, 10 - I-26855 Lodi Vecchio Lodi Tel. +39/0371-4611 - fax +39/0371-460331 - e-mail: CA-MI s.r.l. Via Ugo La Malfa 13 - I-43010 Pilastro (PR) - Italy tel. +39 0521 637133 - 631138 fax +39 0521 639041 - CERIOTTI s.r.l. Via Moscova 21 - I-20017 Rho (Mi) tel. +39-02-93561413 - fax +39-02-93561646 e.mail: - CINDERELLAHAIR Inc. 12304 McCann Drive Santa de Springs, CA 90670 - USA tel. +1/562-903-1063 - fax +1/562-903-1064

Dott. Solari Cosmetics – Vertigo s.r.l. Via Po, 2 - I-26867 Somaglia (LO) tel. +39/0377-57613 – fax +39/0377-447210 - DXT!NCT - 52 Zone s.r.l. Corso Inghilterra 12 - I-12084 Mondovì (CN) tel. +39/3459455740 DZD COLOR CHART MANUFACTURING Co, Ltd Unit 2406, South Tower, World Trade Center No. 371-375, Huanshi Dong Road Guangzhou, Guangdong, China Zip Code 510095 Fax +86-20-8760-3991 tel. +86-20-8760-3992 - f+86-20-8760-1568 - ELCHIM s.p.a. Via del Tecchione, 4 - I-20098 San Giuliano Milanese (MI) tel. +39-02-5511144 - fax +39-02-55185141 - Contact: Luca Sabbatini ELGON PIDIELLE s.r.l. Via Bergamina, 7 - I-20014 Nerviano (MI) tel. +39-0331-580166 - Contact: Mr. Andrea Laudando EMSIBETH s.p.a. Via Giovanni Murari Brà, 35/G - I-37136 Verona tel. +39/045-503044 - fax + 39/045-502773 ESI s.p.a. - Aloedermal Via delle Industrie 1 I- 17012 Albissola Marina (Savona) tel. +39-019-486923/25 - fax +39-019-486923 e-mail: - ETI s.p.a. Via della Scienza, 49 I-25039 Travagliato (BS) tel. +39-030-6863964 - fax +39-030-6863944 - Contact: Ms. Sara Civitelli Faby Line s.r.l. I-13100 Vercelli - Via Meucci Int. Chatillon tel. +39-0161-215333 - fax +39-0161-250523 FARMAGAN s.p.a. Via Fosso del Canneto 34 - Galazzano 47891 - Rep. di San Marino tel. +378-0549/905852 -

Colordesign s.r.l. Via Silvio Pellico, 10 - I-25086 Rezzato (BS) tel +39-030-2190568 - fax +39-030-2198771 - Contact: Mr. G. Mogni - Ms. S. Mogni

FARMEN INTERNATIONAL COSMETICS DISTRIBUTION Via Leinì, 150 - I-10036 Settimo (TO) tel. +39-011-8023411 (sel. pass.) - fax +39-011-8023447 Contact: Mr. G. Manzetti - Mr. G. Bassignana

CONAIR PRO 1 Cummings Point Road - USA - Stamford CT 06904 tel. 1-203-3519000 - fax 1-203-3519180

Figaro - TCHEON FUNG SING Str. Del Cascinotto n. 250 - I-10156 Torino tel. +39 011 2731949 -

CONFALONIERI MATITE s.r.l. Via al Piano (Zona Industriale) I-23020 Gordona (SO) tel. +39-0343-42011 - fax +39-0343-42000 Contact: Daniela Battistessa

FORFEX PRO Münsterstrasse, 100 - D-40476 Düsseldorf - Germany tel. 49 (0) 211-97036-0 - fax 49 (0) 211-97036-49

Cosm.o s.r.l. Via Braguti - I-25020 Pralboino (BS) tel. +39/030-9176360 - fax +39/030-9547229 Contact: Ferdinando Odorici COSVAL S.p.A. V.le delle Industrie 10/5 - I-20020 Arese (MI) tel. +39/02-93580479 – fax +39/02-93581022 CUCCIO NATURALé tel. 661-257-7827 - fax 667-257-5856 - CUMBO s.r.l. Via Michelangelo Buonarroti, 10 I-20090 Cesano Boscone (Milano) tel. +39-02-4501581 - fax +39-02-4582623 Contact: Mr. R. Cumbo

GAMOX Via A. Toscanini, 86 - I-46043 Castiglione Delle Stiviere (MA) tel. +39-0376-636954 - fax +39-0376-940847 Contact: L. Gatti GA.MA® Italy s.r.l. Via Sant’Alberto, 1714 - I-40018 San Pietro in Casale (BO) tel: +39-051-6668811 - fax: +39-051-6668822 - Contact: Mr. L. Facchini GAMMA PIÙ s.r.l. Via Caduti del Lavoro, 22 - I-25046 Cazzago S. Martino (BS) tel. +39-030-7751011 - Contact: W. Sartori GIAMBERTONE s.r.l. Via E. Fermi, 126 - I-00146 Roma tel. +39/06-5591909 - fax +39-06-5590890 -

CTL s.p.a. Via Trento, 69 I-20021 Ospiate di Bollate (MI) tel. +39-02-3834321 - fax +39-02-38343231 -

GI-PICCO’S COSMETICS V.le dell’Industria, 43 - I-20037 Paderno Dugnano (MI) tel. +39-02-9106131 - fax +39-02-99041361 Contact: Mr. S. Inguaggiato

da galeno officine cosmetiche s.r.l. Via Boscofangone, zona industriale ASI I-80035 Nola (NA) tel. +39-081-8210296 - fax +39-081-19735752 Contact: G. Festa

GM KOSMETIK s.r.l. Sede Operativa: Via Romolo Gessi, 18 I-25135 Brescia tel. +39-030-3363011 - fax +39-030-3362602 -

D.D.A. s.r.l. - Demeral Via Divisione Acqui, 52 - I-36100 Vicenza tel. +39 0444 349001 DEEVA 101 – CENTOUNO COSMETICA s.r.l. I-63074 San Benedetto del Tronto Via Val Tiberina 73 tel. +39/0881-753001 - Dima Cosmetics s.r.l. Via Annibali 31/L - I-62100 Macerata (MC) tel. +39-0733 280228 - fax +39-0733 285843

GREEN LIGHT GROUP Via Romolo Gessi, 14/16/18 - I-25135 Brescia tel. +39-030-3363045 - fax +39-030-3363812 - G.V.F. s.p.a. IteLy Hair Fashion Via Falcone, 8 - I-20080 Vernate (MI) tel. +39-02-90093743 - fax +39-02-90093740 Contact: Mr. I. Fusaro HELEN SEWARD HAIR PRODUCTS Via De Gasperi, 8/A - I-20020 Lainate (MI) tel. +39-02-93570057 - fax +39-02-93571418 - Contact: G. Arteritano

HSA Group s.p.a. – Eslablondexx Via Ugo Foscolo, 27 I-21050 Bisuschio (VA) tel. +39-0332-474654 - fax +39-0332-850307 - Contact: Mr. Stefano Zanzi

OYSTER COSMETICS s.p.a. Via Barzizza, 37/A I-46043 Castiglione delle Stiviere (MN) tel. +39-9376 636290 - fax +39-0376 631911

INDUPLAST s.p.a. Via Europa, 34 I-24060 Bolgare (BG) tel. +39-0358-354011 - fax +39-0358-354120 -

Panzeri Diffusion s.r.l. Via Brodolini, 30 - I-21046 Malnate tel. +39-0332-426312 -

Industrie Pagoda s.r.l. Via Spallanzani 24/26 I-24061 Albano Sant’Alessandro (Bg) tel. 035 501116 - fax 035 500894 - Contact: Vittoria Condemi In Italy Haircolor s.r.l. Via Gianni Agnelli, 5 I-25086 Rezzato Bs tel +39-030-2793574 - fax +39-030-2793442 - Contact: Mr. G. Mogni - Ms. S. Mogni INTERNATIONAL HAIR KULTURE s.r.l. Sede Operativa: Via Romolo Gessi, 16 - I-25135 Brescia tel. +39-030-2352011 - fax +39-030-3363959 www. ITALCAPSULA G. Rotta s.r.l. Via Mestre, 9 I-20063 Cernusco Sul Naviglio (MI) tel. +39-02-92101788 - fax +39-02-92102671 Contact: Mr. M. Ghiandoni ITALIAN GROUP s.r.l. Via Aldo Moro, 13 I-25124 Brescia tel. +39-030-3762669 - fax +39-030-3361077 - JAGUAR Stahlwarenfabrik GmbH & Co. Kg Ketzberger Str. 22 - D-42653 Solingen tel. +49-212-25207/0 - fax +49-212-2520777 Kaaral s.r.l. Zona Industriale - C.da Piana Sant’Angelo I-66050 San Salvo (CH) tel. 0039 0873 343127 - fax 0039 0873 548151 - LADY BURD Manhattan office - 130 West 42nd Street, Suite 801 New York, NY-10036, USA 1.212.679.4941 - 1.800.533.0749 (TOLL FREE) 1.212.679.6415 (FAX) LANDOLL MILANO s.r.l. Via Soncino 15 - I-26010 Ricengo (CR) tel. +39/0373-267757 - fax +39/0373/267973 e-mail: - Contact: Mr. Fabrizio Luca Ascoli Little Butterfly Organic Ltd. 22 Priory Mansions, 90 Drayton Garden SW10 9RG London – UK tel. + 44/203-1513772 - fax + 44/2031513732 - Contact: Mrs. Gudrun Wurm

PARLUX s.p.a. Via Goldoni, 12 - I-20090 Trezzano S/N (MI) tel. +39-02 48402600 - fax +39-02 48402606 Contact: Mr Parodi PDT Cosmetici s.r.l. V.le Cavalieri del Lavoro -I–70017 Putignano – BA tel. + 39/080-4931509 - fax + 39/080/4055581 - Contact: Dott. Paolo Contri PEGASUS – PRESTO INDUSTRIES 17/218 Vasan Udyog Bhavan, 2nd Floor, Off S.B. Marg. Opp Phoenix Mills, Lower Parel, Mumbai – 40003 – India tel. +91/2243151400 – Pevonia International LLC 300 Fentress Boulevard, Daytona beach, Florida 32114 – USA tel. +001/386-239.8980 – fax +001/386-239.8250 – POOL SERVICE s.r.l. Via Siracusa, 8 I-21050 Bolladello di Cairate (VA) tel. +39-0331 311399 - fax +39-0331 311529 PREVIA S.p.A. Via Massimo D’Antona, 9/bis - I-10028 Trofarello (TO) tel. +39/011-9624787 – fax +39/011-9624794 - PUNTI DI VISTA s.r.l. Via Spagnuolo, (Prov. Caivano - Aversa) s.n.c. I-80020 Frattaminore (NA) tel. +39-081-8362039 - 081-8354556 fax +39-081-8352800 - e-mail: RENÉE BLANCHE I-84050 Lustra (SA) - C/da Corticelle tel. +39-0974-839286 REVIVRE ITALIA s.p.a. Via Vallina Orticella, 34 I-31030 Borso del Grappa (TV) Robanda International, Inc San Diego, California, CA 92110 tel. +1-619-276.7660 - fax +1-619-276.7661 RUDY PROFUMI s.r.l. I-20090 Assago (MI) - Via Einstein, 2/4 tel. +39/02-48844436 –

LOVEINC. International-BIG PROFESSIONAL Via Malta, 12 - I-25124 Brescia tel. +39/334.345.911.7 e-mail: - Skype: loveincstevn

Sarantis Group S.A. 26 Amaroussiou-Halandriou Str. - GR-151 25 Athens-Greece tel. +30/210 6173635 - fax +30/210 6197081 - Contact: Mr. Takis Petrou

MAESTRI ELVARES & FIGLI s.n.c. Via Terenzin, 13 - I-42100 Reggio Emilia tel. +39-0522-553482 - fax +39-0522 553474 - - Contac: Mr. Maestri

SENSUS – G & P Cosmetics s.r.l. Via A. De Gasperi, 8 - I-52037 Sansepolcro (AR) tel. +039-0575-720682 - Fax +39-0575-749 923 -

MAXIMA COSMETICS s.r.l. Via Staffali, 7 - I-37062 Dossobuono (VR) tel. +39/045-8601074 - fax +39/045-986651 -

Shenzhen Shenchuang Electrical Appliance Co., Ltd. NITION (Marketing&Sales) Office Add: Room 1412, West tower of Costal city, Haidesan Rd., Nanshan, Shenzhen, 518054 China YSC (Factory) Factory Add: Building 15, Shaer Industrial Park, Ditang Rd, Shajing, Baoan, Shenzhen, 518104 China tel: 86-755-29899201 - mobile: 86-13828885169 - fax: 86-755-29899219 -

MEDITERRANEA – FRATELLI CARLI s.p.a. Via Paressi, 11 I-18100 Imperia tel. +39-0183-7080 - Contact: L. Carli Mirato s.p.a. Strada Provinciale Est Sesia - I-28064 Landiona (NO) tel. +39-0321-827711 - fax +39-0321-828273 MYOSOTIS s.r.l. Via XX Settembre 9 - I-37129 Verona (VR) tel. +39-045-502798 - fax +39-045-8207770 Contact: Mr. M. Mattiello NAK 14 Smallwood Place, Murrarie 4172 Australia tel. + 617/38999133 Neva Ltd. Miramarska 23 - 10 000 Zagreb, Croatia tel: +385 1 24 13 900, nevaprivatelabel@atlanticgrupa. com NIKA - IBECOSMETICA s.r.l. Via Ponte a Piglieri, 8 Int 11 - I-56122 Pisa tel. +39-050-24461 - fax +39-050-24461 - - ONETECK s.r.l. Via del Fiori, 10/c - I-35018 San Martino di Lupari (PD) tel. +39-049.9988800 - fax +39-049.9988859


SPAZZOLIFICIO PIAVE s.p.a. Via Palladio, 5 - I-35019 Onara di Tombolo (PD) tel. +39-049-5993122 - fax +39/049-5993528 - Contact: F. Gobbo TAMARA ROSE 30-32 Garner Place, Inglebun NSW 2565 Australia tel. +61/407267267 - TECNO ELETTRA s.r.l. Via Puglie, 10/12 - I-60030 Monsano (AN) tel. +39-0731-60 54 35 - fax +39-0731-60 54 36 Vagheggi s.p.a. Via F. Pigafetta 6 - I-36024 Nanto (VI) tel. +39/0444-639600 – fax +39/0444-639656 – VIRGILIO VALOBRA di G. Valobra Via G. Carducci, 5/7 - I-16121 Genova tel. +39-010-581171 - fax +39-010-5702191 Contact: Mr. G. Valobra WALAND s.r.l. Via S. Rita da Cascia, 65/67 - I-20143 Milano tel. +39-02 36512179 - Fax +39-02 36512180 -

CTL is a fully independent italian operation, specializing in the manufacturing of professional haircare products since over forty years. CTL, the color factory, aims to be the ideal partner for the study, development and production of hair coloring solutions for private label. The laboratory is the beating heart of the company. CTL is able to control all phases in the production cycle, from formulation to choice of materials, from graphics to packaging, from manufacturing to delivery of the finished product, guaranteeing maximum safety, as well as extremely high quality standards in all stages of production. 110










CTL SpA Via Trento, 69 - 20021 Ospiate di Bollate (MI) - Italy Tel. +39.02.3834321 - Fax +39.02.38343231 - MEET US AT COSMOPROF ASIA HONG KONG / NOVEMBER 14-16, 2018 PAD/HALL 5G-D3B 111




Export Magazine 7-18  

E' un'esposizione permanente e aggiornata di cosmetici - profumi - articoli per l'igiene - prodotti fitocosmetici - bigiotteria - articoli d...

Export Magazine 7-18  

E' un'esposizione permanente e aggiornata di cosmetici - profumi - articoli per l'igiene - prodotti fitocosmetici - bigiotteria - articoli d...