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events

great expectations at beautyworld middle east 2017 The business of beauty is surging ahead in the Gulf Cooperation Council (GCC)

According to the latest figures by analysts Euromonitor International (EMI), the retail value of the GCC’s beauty and personal care market was US$9.3 billion in 2016, an increase of 10 per cent over 2015. Strong growth is expected over the next four years, as consumers look to collectively spend US$13.6 billion on their personal well-being in 2020, defying any notion of a market readjustment. The figures include bath and shower products, colour cosmetics, fragrances, hair care, men’s grooming, skin care, and sun care, while regional growth is driven by a young and affluent population that has high awareness of fashion and beauty, boosted by media exposure. That is evident in the UAE, where consumers spent US$2.1 billion on beauty and personal care in 2016 according to EMI, with this set to rise to US$2.7 billion by 2020. The top five categories are fragrances (US$642 million), colour cosmetics (US$400 million), skin care and men’s grooming (both US$300 million), and hair care (US$283 million). The vibrant market sets the tone and lays the foundation for the return this year of Beautyworld Middle East, the region’s largest international trade fair for beauty products, hair, fragrances, and wellbeing.

Taking place from 14-16 May 2017 at the Dubai International Convention and Exhibition Centre, the 22nd edition of the three-day event is expected to feature more than 1,500 exhibitors from 60 countries. Ahmed Pauwels, CEO of organiser Messe Frankfurt Middle East, said while the UAE and GCC is a key focal point, international interest from both visitors and exhibitors alike has put Beautyworld Middle East firmly at the centre of the global beauty and wellbeing industry. “Beautyworld Middle East’s internationality is integral to the overall success of the show, which is why we’re seeing participating exhibitors and visitors from every corner of the world,” said Pauwels. “While half of the 37,000-plus beauty professionals and trade buyers are from the GCC, more and more are coming from Iran, Africa, Europe, and as far away as Australia, and North and South America. Beautyworld Middle East 2017 comprises the key product groups of Hair, Nails & Salon Supplies, Cosmetics & Skincare, Machinery, Packaging, & Raw Materials, Professional Equipment, Spa & Wellness, Fragrance Compounds

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& Finished Fragrance. This year sees the introduction of a Personal Care & Hygiene product group, which will host more than 100 exhibitors, spanning an entire hall. The annual showpiece will also return with inspirational highlights that draw in thousands of beauty professionals every year, such as the Battle of the Barbers, Hair Education by ghd, Nail It! By OPI, Quintessence – the art of perfume, the Trend Forum, the Business in Beauty Summit, and Centre Stage by Nazih Group - a three-day educational showcase highlighting the latest trends and developments in the beauty industry. Beautyworld Middle East 2017 returns after a spectacular run in 2016, when it featured 1,522 exhibitors from 60 countries, and attracted 37,184 visitors from 135 countries, 25 per cent up on the previous year. The dedicated platform is ideal for global players to launch their latest products and network with thousands of retailers, distributors, wholesalers, beauty professionals, importers and exporters from throughout the wider region and beyond with 21 country pavilions from Argentina, Bahrain, Bulgaria, Brazil, China, Egypt, France, Germany, Hong Kong, India, Italy, Korea, Morocco, Pakistan, Spain, Taiwan, Thailand, Tunisia, Turkey, UK, and the USA.

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