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Discover Pro Beauty, New Cosmoprof North America’s Special Area The launch of this new special area at Cosmoprof North America will consolidate the strength of the exhibition continuing its strategic expansion to best service exhibitors and attendees across the beauty industry

Cosmoprof North America (CPNA), the award winning premier international B2B beauty trade show covering all facets of the industry under one roof and the largest event of its kind in the Americas is glad to introduce its innovative, comprehensive program: DISCOVER PRO BEAUTY, the new special area dedicated to innovative start-ups in the professional beauty space, at next Cosmoprof North America edition.

This innovative program in collaboration with PBA is created specifically for fashion forward professional qualified buyers seeking new comers. It all starts out with a special dedicated show floor area where exhibitors will meet with key distributors in the professional beauty market. The exclusive area will host only 12 exhibitors that are pre-selected to ensure a match with participating buyers who represent regional and national distributors as well as chain operators.

It is centrally located in the professional pavilion and combines the best of both worlds: pre-arranged face-to-face meetings with key invited buyers with a designated meeting-room space as well as a traditional exhibition presentation where all attendees are invited to come and discover these brands.

The 12sqm meeting room space may be customized to reflect own brand identity during meeting time allotment; Meetings are scheduled over the course of one day to optimize time for both the buyers and exhibitors Participating companies will provide a diverse showing of product types from nail and haircare products and tools to makeup and skincare- all focused specifically on professional distribution. In addition, the area will cater to start-up or established international brands who are new to the US market


to ensure that this becomes a trend directional showcase for inspiration in the professional beauty market. This innovative formula will provide a short-cut to leading brands; exhibitors get prime visibility, built-in business leads and easy set-up; and attendees get one more value-added stop on their CPNA tour. CPNA also hosts PBA events such as the North American Hairstyling Awards (NAHA), PBA Beacon and Business Forum. Coupled with CPNA conferences and other educational initiatives, the upcoming annual event, scheduled to take place July 9-11, 2017 at Mandalay Bay Convention Center in Las Vegas, promises to be packed with valuable insights on the growing professional beauty industry.

Export Magazine 1-17  

E' un'esposizione permanente e aggiornata di cosmetici - profumi - articoli per l'igiene - prodotti fitocosmetici - bigiotteria - articoli d...

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