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After satisfying the local Milanese clients, Rudy Profumi toiletries and scents have conquered the world, with a creative know-how that has an international appeal, thanks to their careful formulations and delightful packaging. Spiridione Calabrese’s passion for fragrances was handed down to his son Antonio and then to his children Cristina, Lorenzo and Giorgio, who today successfully give a modern interpretation to the family brand. Cristina Calabrese, head of Research and Development, also manages the export division, helped by her niece Michela. “In addition to the value of being a family business in its fourth generation,” said Cristina Calabrese, “we are also a company that has been able to evolve in time to meet current requirements, continually renewing ourselves.”

The Approach to the Markets “With our line of toiletries,” continues Cristina Calabrese, “we are distributed in 25 countries, with a strong presence in Asia. One country that is giving us great satisfaction in Japan, and this is something we are very proud of, considering the very high standards that country has. We are well distributed in Hong Kong, China, Taiwan and Vietnam, We are consolidating the markets in the USA and Canada and the next step will be addressing South America. In Europe, Germany and Spain are the markets where the response is remarkable. Export, which represents 80% of our turnover, is a source of great satisfaction for us, as we see that our efforts to create lines distinguished by Italian style and class, with originality and attention for the different preferences of consumers are appreciated.”

Italian at heart, international in vocation Rudy Profumi is a democratic brand, 100% made in Italy and which has made the conscious choice of occupying an affordable position on the market, while maintaining a high level of quality and image. At the same time, the fragrances are pleasant and evocative, from fruity to floral and the more exotic, thanks to their comfortable textures. The products, ranging from home fragrances to eau de toilette and toiletries, are all in beautifully designed packaging, because the company has a natural inclination for everything that is beautiful. An eye is also kept on international trends, so that the products can meet the tastes of global consumers even in the 21st century. With an emphasis on well-being and the beautiful natural scents of Italian flowers and fruit, Rudy Profumi is set to delight consumers for at least another hundred years with its ideas that are always innovative and appealing.


Export Magazine 1-17  

E' un'esposizione permanente e aggiornata di cosmetici - profumi - articoli per l'igiene - prodotti fitocosmetici - bigiotteria - articoli d...

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