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RUDY PROFUMI AN INTERNATIONAL TOUCH FOR A 100% “MADE IN ITALY” BRAND The Company The story of Rudy Profumi began almost exactly one hundred years ago, in 1920. In a small hairdresser’s shop in the centre of Milan, in Via San Paolo, Spiridione Calabrese started, almost for fun, concocting hair dyes and then making lipsticks and face powders.

Left: Cristina, Michela, Giu

lia, Lorenzo and Giorgi

He is also alleged to have been the first to create the formula to melt and solidify lipsticks in sticks. His products became so popular that others began buying them and applying their own brands to them. In the late 1930s, Spiridione created the prestigious fragrance “Preludio Romantico” of which collectors still have a few rare examples.

It was then his son, Antonio, who decided to add artistically-designed bottles to transform the fragrance into a prestigious work of art and enviable gist object. The move to an industrial level soon came after that and the rest, as they say, is history. His descendants are still running the company, preserving the family heritage and keeping interest in a historical brand alive but also looking beyond Italy to the world.


o Calabrese

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