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PARLUX: celebrating its first 40 years This year, on this occasion, the latest model, the Parlux ADVANCE® will be produced in a commemorative LIMITED EDITION called “matt blue”. Concept and production totally “Made in Italy”, quality raw materials and components, efficient customer and assistance service are the qualities which, since their presentation on the market, feature all PARLUX products,

making them the preferred ones by professionals all over the world. To celebrate this important company goal, PARLUX is going to produce during 2017, their latest, most modern, technologically advanced model (very light, extremely powerful thanks to its K- Advance® motor, Ionic & Ceramic device, anti-heating front body) a special, Limited Edition: “matt blue”. A colour never used before by Parlux that will be added to the

Parlux ADVANCE®, top hair dryer for the U.S. professionals The beauty trade exhibition organized last January by PBA (US Professional Beauty Association) by the local Convention Center in Long Beach, California, is one of the most important event of the West Coast and among its exhibitors, includes the most prestigious brands of the aesthetics, cosmetics and hair industries.

It is visited by many users and professionals and is also a unmissable meeting and education appointment thanks to the many seminars, fashion and live shows schedule planned in the different areas. PARLUX, well-known Italian brand, synonymous of quality professional

already existent colour line: black, light blue, fuchsia, orange, red, white, ice, light gold and grey graphite-the latest already available 2017 colour. The 40th anniversary commemorative logo on this “Limited Edition” hairdryer, will remind all users that they are owners of a high quality hairdryer, produced by PARLUX “Made in Italy” a company which has made and is still making history in the field of professional hairdryers throughout the world.

Parlux is supporting charitable organizations

hairdryers, presented on this occasion their latest, futuristic professional dryer, the Parlux ADVANCE® model. An extremely light and powerful tool, which presents an ergonomic and modern design and is long lasting; it is produced with Eco- Friendly materials and exclusive proven devices which assure perfect and very quick dryings resulting soft and shiny hair as well noiseless operating. By the PARLUX booth organized by Turbo Power Inc., distributor for the U.S.A, the possibility of testing and choosing the most suitable Parlux ADVANCE® model in the most recent colourful versions and attend to some famous hair fashion collection presentations, always created by the help of the futuristic “made in Italy” dryer.

During 2017, the Milanese company will be supporting the organization “MISSION BAMBINI” “Contro la fame, coltiva la vita”, is the ambitious project supporting children living in Kenya and Ethiopia. Parlux is continuing their social commitment to charitable causes (the Italian brand is already one of the main sponsors of the famous charity annual event Alternative Hair Show in London). During 2017 in fact, Parlux will be cooperating with “Mission bambini”, a charitable organization initiated in the year 2000 aiming to really help children in need through different help projects, both in Italy and abroad. Among them the local development of the territory, (even in emergency) hospitality projects, education (including the development of agriculture in autonomy) health and food safety services. Sensitive to these topics, Parlux decided to cooperate and support the project “Contro la fame, coltiva la vita”, with a voluntary donation and with the direct promotion of events and specific devoted initiatives as well as communication activities to engage their audience also through the Parlux website and their social platforms. On this purpose, the hashtag #coltiviamo la vita has been created; with it, the Milan based company wishes to involve and invite all their followers to participate with direct donations, which of course, will be entirely devolved to implement all projects regarding the above described programs. For further info, please visit the websites: www.parlux.it and http://www.missionbambini.org/cosa-facciamo/nel-mondo/contro-la-fame

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