25 BOOTH B20-C19 PAV.
*Cosmetic action that does not imply weight loss
LIPO TRAP REMODELING-SLIMMING* LINE
WITH EXTRACT OF CARNIVOROUS PLANT DROSERA RAMENTACEA
WWW.BYOTEASKINCARE.COM PETTENON COSMETICS S.p.a. Via del Palù 7/d 35018 S. Martino di Lupari (PD) – ITALY Tel. + 39 049 9988800 – Fax +39 0499988809 – firstname.lastname@example.org 1 www.exportmagazine.net
Byotea Skin Care
DELICATE COLORATION, TONE ON TONE, AMMONIA FREE.
Tone on tone coloring, acid pH gel cream. SMOOTH HAIR. NATURAL SHINE.
Tone on tone cream coloring. NATURAL EFFECT.
N. 1 - Anno XXXVII MARCH/APRIL 2017 MARZO/APRILE 2017 REDAZIONE: VIA R. GESSI, 28 - 20146 MILANO TEL. 02 / 48.95.23.05 FAX 02 / 41.23.405 email@example.com www.exportmagazine.net Autorizzazione del Tribunale di Milano n. 85 del 16 / 02 / 1991 Direttore responsabile: Giuseppe Tirabasso Direttore editoriale: Claudia Stagno Collaboratori: Annalisa Aita, Judy Bloom, Luca Clara, Rebecca Lazzari, Giulia Mitarotonda, Joan Rundo, Simona Verga
On the cover: Babyliss, the favorite professional tools, worldwide
P.R. & Promotion: Italy: MTE Edizioni +39 / 02 4239443 USA: DT Publisher’s Representative, Co. Don Timmel 3705 Greenfield Ave. #4 CA 90034-7030 Los Angeles Tel. +1 / 310 838-3484 Email: firstname.lastname@example.org
CONTENTS Toiletries, Cosmetics and Perfumes
1 / 54
Sped. in abbonamento postale D.L. 353 / 2003 (conv. in L. 27 / 02 / 2004 n. 46) art. 1, comma 1, DCB - Modena
Products and Appliances for Estheticians 55 / 68
Abbonamento annuale Italia € 50 (5 numeri) versamento su c.c.p. n° 21104203 intestato alla MTE Edizioni Via R. Gessi, 28 - Milano
Packaging and Raw Materials
Foreign subscription $ 55 (5 issues) + air mail fare (if requested).
69 / 84
Products and Appliances for Hairdressers 85 / 128
Editrice: MTE Edizioni s.r.l. Via R. Gessi, 28 - Milano Stampa: Formagrafica s.r.l. Carpi (MO) Grafica: Roberto Cimarosa per MTE Edizioni - Milano Materiale fotografico e redazionale di proprietà della rivista Export Magazine, tutti i diritti riservati.
Aestetica Napoli 62-63 Alfaparf Group 73 Alter Ego 43 AMR 46 Babyliss Cover-116-117 Balmain 28-29 BBCos 103-105 Beauty Eurasia 48 Beautyworld Middle East 40 Beautyworld Japan 44 Becker-Manicure 31 Byotea II-1 China Beauty Expo 51 Cosmobeauté 82/84 Cosmobeauty Barcelona 110-111 Cosmobeauty Seoul 54 Cosmofarma 34 Cosmoprof North America Las Vegas 33 Cosmoprof Worldwide Bologna 17 Cotril 126-128-III-IV Echosline 37 EBS Mexico 125 Eslablondexx 70/71-80/81-83 Faby 25-27 Fanola 45 Hair Company 88-89 Helen Seward 21 IBE 84 ICMAD 8 ING 90-91 Industrie Pagoda 93 Inebrya 39-41 Intercharm Moscow 30 Intercharm Ukraine 61 Iran Beauty & Clean 20 Jessica Cosmetics 7-14-15 Koeco 64-65 L’Origine 118 London Butterfly 19 MakeUp In 77 Maxima 49 MCB - Paris 82 Nak 101 Nazih Group 119-122 Nika 97 NG Group 108-109 O’Rising Insert Parlux 95 Pettenon Cosmetics 35 Pool Service 86-87 Premiere Orlando 112-113 Professional Beauty 56-57 Rudy Profumi 11 Salon International London 98-99 Salon Look Madrid 106-107 Salvador Dalí 10 Saudi Health & Beauty 104 Sens’us 47 Stefano Anselmo 59 Tecnoelettra 5 The Kirschner Group 9 Vitality’s 2-3 Wabel Paris 36 Wabel China 72
We look forward to welcoming you at our Stand Hall 33 â€“ Stand B19 COSMOPROF BOLOGNA 2017
TECNO ELETTRA New innovative technologies in the professional hairdryers sector
Daniele Focante, Elettra Export Manager of Tecno
EXPORT MAGAZINE: In the field of professional hairdryers, how important is it to be able to innovate and what is the new technology Tecno Elettra offers? DANIELE FOCANTE: In the field of hairdryers, as in any other technological sector, innovation is at the basis of progress. For our type of product, progress travels along three paths: weight, power and design. We cannot speak of progress if we do not obtain the maximum in each of these three factors. There is also a fourth factor that has to be added, i.e. an attentive study of the packaging. These objectives are always at the basis of any activity in the R&D sector of our company. Tecno Elettra continues its innovation at the service of the hair stylist by promoting Brushless Technology, i.e. a 100% Made in Italy electronic motor which avoids the use of carbon brushes and therefore the relative consumption. This motor is made in Italy and has nothing in common with the performances of an imported electronic motor. This type of motor that Tecno Elettra adopted a year ago for some of its products must not “frighten” the traditional consumer Why? Because although it is true that the use of the electronic motor in the world of hairdryers is relatively recent in terms of time, it is also true that it is not a new technology in absolute terms, actually quite the contrary. For years now, it has been used in a very wide range of products that are extremely different from one another, and so with peace of mind we can say that it is a safe and guaranteed technology, safe
for the user and guaranteed in terms of performance. In other words, brushless technology applied to the motor of a hairdryer does not bring any “side effect” with it, typical of the latest generation of technologies which are not adequately tested before being put on the market. EM: What are the advantages that a brushless hairdryer can guarantee for the hair stylist? DF: The new brushless technology is translated into a considerable advantage for the hair stylist who obtained a hairdryer with an unlimited life. The fact that in this type of motor there are no components subject to wear and tear (in this case the carbon brushes) and the use of an electronic system guarantee a product that is certainly more efficient and with a working life span that has no comparison. With the same power, the Brushless motor is lighter and therefore automatically the hairdryer is not so heavy and this obviously is translated into less physical effort for the person working all the time with a hairdryer. Lastly, Tecno Elettra has used this particular motor in a line of high-end products, the Cross Line, creating the Brushless cross-line: a product of excellence both in its components (100% made in Italy) and in the design and elegance. With pleasure and satisfaction we can well say that our customers immediately appreciated it and thought very highly of it. EM: What is the impact on the environment of this new technology? DF: It considerably reduced both environmental pollution, as there are no carbon brushes, (which inevitably wear out due to the rubbing) and so there are no emissions of particles of graphite into the atmosphere) and noise pollution, as it is a motor with a very low acoustic impact.
In conclusion, brushless technology on the one hand allows the creation of an “immortal” product as said earlier, and on the other, as a consequence, offers a saving in terms of spare parts and raw materials used, thus also promoting a product with a reduced environmental impact as direct consequence of what was said earlier. EM: Is this type of hairdryer particularly expensive, compared to a traditional hairdryer? DF: What is cost? Certainly not the amount of money, but the ratio between the value of the product and its price. In this case, the intrinsic value of the product is very high: 100% Italian quality, impeccable design, elegant colours, a technologically advanced motor with an unlimited duration, all in an eye-catching and extremely elegant packaging, nevertheless, for a very high-end product like our Cross Brushless, the price is contained and less than that of our competitors.
Gilberto Fava, CEO, says that “Tecno Elettra is highly advanced in terms of technology and design and precisely for the desire to explore new horizons and overcome what today can be considered limits, Tecno Elettra is expanding its personnel, taking on professional figures of excellence both in the R&D sector and in the operative sector.”
Treat your nails right.â„˘
A NEW GELERATION I understand how difficult it can be to make time for beauty. GELeration offers a unique, natural approach to nail care with self-leveling formulas that bond to the nail for the ultimate flexibility. With the fastest-curing, soak-free gel system on the market, you can get back to your life...beautifully. Welcome to a new GELeration of natural nail care!
Choose from over 100 matching polishes for quick touch-ups and pedicures.
800.582.4000 OR VISIT WWW.JESSICACOSMETICS.COM 7 www.exportmagazine.net
THE KIRSCHNER GROUP, INC. INTERNATIONAL The Kirschner Group, Inc. is a worldwide, professional sales organization with over 60 years experience growing America’s leading beauty brands. Vice President, Paolo Rezzara, manages the international division and with his team of 20 beauty industry sales experts who cover Canada, Latin America, Asia, Middle East and Africa, Australia, and Europe. The Kirschner Group is an estimable resource that guarantees value for your business by offering sales strategies, data and trade information. The Kirschner Group, Inc. consistently delivers on their promise to present opportunities to grow sales and enhance profitability.
They are committed to constantly developing and implementing customized, focused business solutions. “Our success formula”, reports Paolo, “is to connect the right brand with the right distributor, and then to manage that relationship on a day-to-day basis. We identify brand opportunity and build the business with distributor partners.” Their success is our success. Reach Paolo Rezzara at 800-527-8645 or via email at email@example.com.
FOCUSED ON YOUR FUTURE
I personally guarantee our value to your business.
Paolo Rezzara Paolo Rezzara | Vice President International, The Kirschner Group, Inc.
SERVICING ALL 50 U.S. STATES, CANADA, LATIN AMERICA, CARIBBEAN, EUROPE, MIDDLE-EAST, AFRICA, ASIA PACIFIC AND AUSTRALIA.
To locate a Kirschner Group representative near you scan this QR code.
For more information contact: Paolo Rezzara, Vice President International Divisions by emailing Paolo@kirschnergroup.com Or to locate Kirschner Group representative nearDivisions you scanby theemailing QR codePaolo@kirschnergroup.com above. For more information contact: Paolo aRezzara, Vice President International
Corporate HQ: Valencia, C A ; 661.257.6260 Divisional HQ: Minnetonka, MN; 952.473.8871
800.527.8645 toll-free www.kirschnergroup.com
DALÍ EXPERIENCE 200 masterpieces an innovative cultural experience widespread and immersive BOLOGNA - PALAZZO BELLONI © Robert Whitaker
November 25th, 2016 - May 7th, 2017
Con il sostegno di
Con il Patrocinio di
Via Barberia, 19 - Bologna INFO AND RESERVATIONS: Tel. +39 051 58 34 39 | firstname.lastname@example.org
DALÍEXPERIENCE BOLOGNA - PALAZZO BELLONI
Novermber 25th, 2016 - May 7th, 2017 Via Barberia, 19 - Bologna INFO AND RESERVATIONS: Tel. +39 051 58 34 39 | email@example.com
SPECIAL OFFER FOR EXPORT MAGAZINE READERS! Present this coupon to the ticket office and receive a reduced price ticket (12 Euros instead of 14 Euros). 10 www.exportmagazine.net
RUDY PROFUMI AN INTERNATIONAL TOUCH FOR A 100% “MADE IN ITALY” BRAND The Company The story of Rudy Profumi began almost exactly one hundred years ago, in 1920. In a small hairdresser’s shop in the centre of Milan, in Via San Paolo, Spiridione Calabrese started, almost for fun, concocting hair dyes and then making lipsticks and face powders.
Left: Cristina, Michela, Giu
lia, Lorenzo and Giorgi
He is also alleged to have been the first to create the formula to melt and solidify lipsticks in sticks. His products became so popular that others began buying them and applying their own brands to them. In the late 1930s, Spiridione created the prestigious fragrance “Preludio Romantico” of which collectors still have a few rare examples.
It was then his son, Antonio, who decided to add artistically-designed bottles to transform the fragrance into a prestigious work of art and enviable gist object. The move to an industrial level soon came after that and the rest, as they say, is history. His descendants are still running the company, preserving the family heritage and keeping interest in a historical brand alive but also looking beyond Italy to the world.
After satisfying the local Milanese clients, Rudy Profumi toiletries and scents have conquered the world, with a creative know-how that has an international appeal, thanks to their careful formulations and delightful packaging. Spiridione Calabrese’s passion for fragrances was handed down to his son Antonio and then to his children Cristina, Lorenzo and Giorgio, who today successfully give a modern interpretation to the family brand. Cristina Calabrese, head of Research and Development, also manages the export division, helped by her niece Michela. “In addition to the value of being a family business in its fourth generation,” said Cristina Calabrese, “we are also a company that has been able to evolve in time to meet current requirements, continually renewing ourselves.”
The Approach to the Markets “With our line of toiletries,” continues Cristina Calabrese, “we are distributed in 25 countries, with a strong presence in Asia. One country that is giving us great satisfaction in Japan, and this is something we are very proud of, considering the very high standards that country has. We are well distributed in Hong Kong, China, Taiwan and Vietnam, We are consolidating the markets in the USA and Canada and the next step will be addressing South America. In Europe, Germany and Spain are the markets where the response is remarkable. Export, which represents 80% of our turnover, is a source of great satisfaction for us, as we see that our efforts to create lines distinguished by Italian style and class, with originality and attention for the different preferences of consumers are appreciated.”
Italian at heart, international in vocation Rudy Profumi is a democratic brand, 100% made in Italy and which has made the conscious choice of occupying an affordable position on the market, while maintaining a high level of quality and image. At the same time, the fragrances are pleasant and evocative, from fruity to floral and the more exotic, thanks to their comfortable textures. The products, ranging from home fragrances to eau de toilette and toiletries, are all in beautifully designed packaging, because the company has a natural inclination for everything that is beautiful. An eye is also kept on international trends, so that the products can meet the tastes of global consumers even in the 21st century. With an emphasis on well-being and the beautiful natural scents of Italian flowers and fruit, Rudy Profumi is set to delight consumers for at least another hundred years with its ideas that are always innovative and appealing.
Treat your nails right.â„˘
A NEW GELERATION I understand how difficult it can be to make time for beauty. GELeration offers a unique, natural approach to nail care with self-leveling formulas that bond to the nail for the ultimate flexibility. With the fastest-curing, soak-free gel system on the market, you can get back to your life...beautifully. Welcome to a new GELeration of natural nail care!
Choose from over 100 matching polishes for quick touch-ups and pedicures.
800.582.4000 OR VISIT WWW.JESSICACOSMETICS.COM 14 www.exportmagazine.net
BARE IT ALL
SIMPLY SEXY EXPOSED
1.800.582.4000 I www.jessicacosmetics.com JESSICA® and GELeration® are registered trademarks. ©2016 JESSICA Cosmetics International, Inc
ALL COLOURS ARE OFFERED IN GEL. ALL JESSICA AND GELeration COLOURS ARE 7-FREE (NO FORMALDEHYDE, FORMALDEHYDE RESIN, TOLUENE, DSP, CAMPHOR, XYLENE OR ETHYL TOSYLAMIDE). CRUELTY FREE AND VEGAN FRIENDLY. MADE IN USA.
new luxury lotion by echosline for silkier, shinier hair than ever before
The successful expansion of the Echosline Seliàr LUXURY line continues with the innovative professional system that totally regenerates dry, dull and dehydrated hair, bringing it back to life and leaving it shiny and silky. Echosline presents Seliàr LUXURY LOTION, the new intensive brightening and conditioning treatment based on a complex of 5 Vitamins and Plant Oils.
Thanks to Seliàr, the LUXURY of unrivalled silky softness and shine is within everyone’s reach. The treatment not only hydrates, conditions and softens the hair without weighing it down; it also seals the cuticle, amplifying the reflection of the light for extraordinary shine. Thanks to its versatility, Seliàr Luxury can be used: • as an extra-hydrating, conditioning and brightening treatment: rinse off
the mask, towel-dry the hair and use the dropper to apply the lotion drop by drop all over the hair, massaging the lengths thoroughly, then comb and style. • as a daily hydrating and softening treatment: put the lotion onto your hands and spread it gently through locks of dry hair for instant softness. • as a protective, conditioning treatment: apply a small amount of product lock by lock on dry hair, before using straighteners.
16 -19 COSMOPACK 15-18 COSMOPRIME 15-18
Organiser BolognaFiere Cosmoprof S.p.a. - Milan - Italy ph. +39.02.796.420 fax +39.02.795.036 firstname.lastname@example.org
BOLOGNA (ITALY) F A I R
D I S T R I C T
WWW.COSMO PR OF.C OM
in cooperation with
ECHOSLINE EASY-LISS: SMOOTHING And Disciplining Anti-Frizz System to smooth and hydrate the hair and carrying out an effective anti-frizz action for a natural look. Ideal for natural, dyed and chemically treated hair the product formulation is safe and delicate, totally formaldehyde* and ammonia free for minimum impact on hair inner fiber. The results are progressive and visible up to 10 weeks** application after application hair gets smoother and smoother. For maintenance at home, Echosline recommends the line Seliar Discipline developed to fight frizzy, undisciplined and unruly hair and obtain smooth hair.
An increasing number of women want to win the battle against frizzy, unruly and unmanageable hair, with a dedicate in salon and at home product easy to use and able to deliver long-lasting results. Easy-Liss by Echosline renews the world of straightening with a disciplining, anti-frizz system totally formaldehyde* and ammonia free for a smoothing effect lasting up to 10 weeks** both in salon and at home. Easy-Liss is a pratical kit containing the following products: • Sulphate and Salt Free Pre-Treating Shampoo 15ml; • Anti Frizz, Straightening and Disciplining Treatment 100ml; • Silicon-Free Post-Treatment Mask 15ml. • Plus a pair of gloves and a brush. The Easy Liss Kit delivers unparalleled smooth hair thanks to the special gliossilic-based technology able
Hair stylist: Antonio Balasso Echosline Ambassador Photo: Alberto Buzzanca Make-up: Francesca Sattin
* safety evaluation of emissions during the entire process. Test carried out by certified laboratory. **twice a week shampoo. Instrumental test. 18 www.exportmagazine.net
Little Butterfly London is Britain’s first Ecocert certified organic and multi-award winning mother & baby skincare brand with a holistic approach focusing on quality, efficacy and safety whilst providing a luxury life-style experience during pregnancy, post-pregnancy, the baby period and beyond. Gudrun Wurm, founder and mother herself understands that the desire for exceptional brand experience doesn’t stop at pregnancy. Looking after one’s skin during those special nine months and beyond does not need to be purely practical, but also indulgent and luxurious. Pregnancy and motherhood are moments that are short and fleeting. It’s why Little Butterfly London’s philosophy is more than skincare alone – an indulgent mix of organic ingredients, efficacy and grace created to safeguard precious skin, bring pleasure and lift the mood. Exclusively made in England the entire range has been designed for sensitive skin; it is hypoallegenic, dermatologist and Vegetarian Society approved and naturally not tested on animals. The baby range is suitable for new-borns and eczema-prone skin and the mother collection is highly effective yet safe to use during pregnancy and the breastfeeding period. Little Butterfly London uses only the safest and most premium quality ingredients; uncompromising in their formulations they have gone above and beyond the ordinary to find the purest, most exquisite and effective combinations to treasure the most beautiful moments in life with equally precious products. Contact details: email@example.com | +44 203 1513 772 | www.littlebutterflylondon.com 19 www.exportmagazine.net
IRAN BEAUTY & CLEAN
24TH - 27TH
Organizer: Samee Paad Novin Co. - 5th floor, building No: 39 Zafar Ave North Of naft Ave - Tehran, No; 19 - tel: (0098)21 26409902- 4 fax: (0098)21 26409905 - firstname.lastname@example.org
T E H R A N - IRAN
2 4 TH E D I T I O N T E H R A N
International Agent: BolognaFiere Cosmoprof S.p.a. - Milan - Italy ph. +39.02.796.420 - fax +39.02.795.036 - email@example.com company of
I N T E R N A T I O N A L F A I R G R O U N D
NATURE, SCIENCE, EFFICACY.
BIO SUPPORTERS EXPECT IT ALL. Mediter BIO-PERFORMANCE, the new professional hair care line with tested for efficacy Organic Extracts. Meet us at COSMOPROF BOLOGNA: HALL 25 BOOTH B90-C89 21 www.exportmagazine.net
The evolution of BIO? Proven effectiveness The organic trend has gone a step further with the 100% scientifically- tested organic-extracts line
BIO GENERATIONS WANT SEWARD MEDITER BIO: NATURE, SCIENCE, EFFICACY. BIO SUPPORTERS EXPECT IT ALL.
Organic products are a well-established presence in hair salons, to the point where the most up-to-date professionals have been waiting for the trend to evolve for some time now. The next step has been taken by Helen Seward researchers, who together with a number of Italian university institutions, have introduced a true revolution with the creation of a BIO-inspired line with scientifically-tested effectiveness. THE RESULT IS MEDITER BIO-PERFORMANCE, 100% SCIENTIFICALLY- TESTED ORGANIC EXTRACTS The formulas contain extracts from organically-grown Mediterranean plants, whose effectiveness has been tested in vivo and in vitro. Each product consists of a mix of primary functional organic extracts together with complementary organic extracts. Used in the salon, they provide the pleasure of something new with the certainty of a professional result. Just 13 top products are needed to create 5 specific lines: BIO-NURTURING: deeply nourtures and repairs dry, damaged hair. BIO-REVIVING: illuminates and protects colored hair.
BIO-CALMING: provides relief for itchy, sensitive scalp. BIO-VOLUMIZING: gives volume and lift to fine or limp hair. BIO-RESTORING: moisturizes and gives elasticity to all hair types. natural, eco-friendly origin Dermatologically-tested, Mediter BIO-Performance is made with at least 95% of raw materials from natural sources and everything surrounding it is eco-friendly too. 100% recyclable materials, eco-sustainable printing, soya ink, self-locking packaging to limit the use of chemical adhesives. Mediter BIO-Performance is a 100% Italian result. Conception, research, development and production are all strictly Made in Italy, and the Helen Seward name is a guarantee of high quality.
Find out more on helenseward.it or come and see us at COSMOPROF BOLOGNA, HALL 25, BOOTH B90-C89
FORMULA FACT BIO-PERFORMANCE Organic extracts only, with scientifically proven efficacy, assessed by professionals to guarantee professional results.
BIO-MEDITERRANEAN All extracts and oils are obtained from organically certified farms, distributed throughout the Mediterranean basin.
HIGH NATURAL COMPONENT All products contain a minimum of 95% natural raw materials.
HIGH-PERFORMING NATURAL HI-TECH We use a high percentage of plant-based conditioning active ingredients and delicate, natural surfactants.
MADE IN ITALY 100% Italian made project: from conception to development and production, thanks to an expert team of formulators, technicians and artists.
100% NATURAL FRAGRANCE All our products are enhanced by natural perfumes featuring citrus and floral notes, using essential oils such as bergamot, lavender, orange and lemon.
DERMATOLOGICALLY TESTED All formulas have been subjected to clinical trials, attesting to their excellent skin tolerance. NICKEL-TESTED All products are tested to check for traces of nickel, guaranteeing levels below the maximum limit of 0.1 parts per million. PRODUCT FEATURES: SULPHATE-FREE - SILICON-FREE NO ARTIFICIAL COLORANTS NO MINERAL OILS NO PARABENS NO FORMALDEHYDE RELEASERS
Six more gifts from Mother Earth
Love the Earth, feel its strength and its spirit. Seek beauty through nature, you will be enchanted and fascinated and by its simplicity and generous harmony of colours. Allow yourself to be captured by the strong colours of its fruits, in an inviting game of contrasts. A fully chromatic, all empowering energy. All this is captured in six new colours of the Faby Nature collection, varnishes with a green core: precious tributes to mother nature and her creative force. An irresistible palette to touch the soul and enhance the femininity of a today’s woman, still capable of being amazed, of experiencing intense emotions and
for whom beauty means at one in full harmony with the world. The vital essence of the Earth explodes in Faby Juice red, the heart vibrates in the green forest of Mother Nature, the senses become intoxicated with notes of spicy Cinnamon and the more classic Black Pepper, eyes are filled with charm against the deep pink Orchid and the mind is enchanted by the intense Aubergine Must. All Faby Nature varnishes are the result of a formula devoted to personal well- being and environmental protection, with 87% of their ingredients of plant origin, obtained from processing wood pulp,
cotton, corn, cassava and other raw plant materials not derived from oil. These varnishes are easily and evenly applied, providing excellent, long-lasting coverage, deep, bright colours and fast drying times. They are 10 Free (No Formaldehyde, Toluene, Diputyl phtalate (DBP), Camphor, Formaldehyde Resin, Ethil Tosylamide, Triphenyl Phosphate (TPHP)) for the full respect of natural nails and they are cruelty-free, to protect animals. Faby products are distributed worldwide by Faby Line and sold in the best perfumeries and in the most prestigious beauty centres and beauty salons.
Directly from mother nature, pure vitamin energy for the beauty of your nails Vitamin Energy for nail beauty, a certified organic green
ensuring easier application and more uniform colour,
cocktail for B-Base Nature. An exclusive transparent nail base
perfect adhesion, better fastness and an ultra-bright finish.
coat from is the latest Faby creation, made from natural
If used daily, B-Base Nature protects and visibly regenerates
ingredients. B-Base Nature is a harmonious synergy of
the nails, giving them a healthy
ingredients of herbal origin, enriched with mastic, which
and looked-after appearance.
has reinforcing and protective properties. Not only does the
For use in a salon or at home,
strictly natural solvents increase the organic performance
B-Base Nature completes
of the product and the special green cocktail – a super
any manicure treatment.
concentrate of vitamins, mineral salts, nutrients and anti-
Suggestions for use:
oxidants obtained from the active ingredients of Spinach,
Apply a thin layer of B-Base
Avocado and Green Tea – helps maintain the beauty and
Nature on clean nails,
integrity of the nail structure. A real nectar, enclosed in a
before applying varnish.
revolutionary formula with herbal ingredients certified as
For a more natural manicure,
organic. B-Base Nature allows nails to regenerate, improves
we suggest using this
their flexibility and, by forming a protective and waterproof
base together with
film, protects them against breaking. It is also able to create
the coloured varnishes
a strong bond between the nail and the nail varnish,
of Faby’s Nature line.
I’m Faby – Faby’s New Spring Summer Collection
Faby’s essence emerges in the new spring/summer 2017 collection I’m Faby. I’m Faby pays great attention to details to create a symphony of colours. Fashion, design, art and a multitude of hues and nuances - this is Faby’s soul and I’m Faby collection core, an intimate story of emotions, sensitivity and creativity. Faby nail colours are the perfect burst of colours for any kind of look: classic, refined, daring and jaunty.
All Faby’s nail colours offer excellent, long-lasting application. They are big five-free (formaldehyde, dibutyl phthalate, toluene, formaldehyde resin, and camphor) for total nail safety and without sacrificing quality or performance. Their cruelty free formulations are ideal for a flawless application. I’m Faby will set new colour trends with its 12 color nail polishes and 6 hues of lacquering gels.
In line with the colour trends of fashion catwalks backstage, the collection boasts beautiful Caribbean green and lobster orange, softer hues like pink, lilac and sheer pastel green to the brand new beiges and taupe or more vibrant nuances of chocolate and terracotta. A fresh yet romantic style for a woman wrapped in colours and playing down daily life with a pinch of irony.
the story of balmain hair
The Balmain Paris fashion house, founded in 1945 by Pierre Balmain was well known for its feminine, elegant style. In 2011 Olivier Rousteing stepped on board and gave a highly appreciated twist to the Balmain DNA. Already in 1974, Pierre Balmain recognized the importance of hair-design as an essential part of ladies’ appearance and personality. The Dutch entrepreneur in the hairdresser’s market, Mr. Dick Guliker, was awarded to represent the label’s Hair Couture collection. As part of the Balmain Paris fashion label, Balmain Hair has over 40 years of heritage in combining hair essentials with the latest catwalk trends. Balmain Hair started with the focus on hairpieces and wigs during the 70s. Since the beginning of the 90s hair extensions became the foremost product. Nowadays Balmain Hair owns an impressive line of highly fashionable hair additions, hair extensions and care & styling products.
welcome in the world of hair couture
The collections are inspired by backstage secrets and mirror all a woman needs to create the ultimate catwalk inspired look. All collections consist of a small but complete line of only best selling products. Balmain Hair strives to source, select and process the best hair in the world. The key beliefs are (product) innovation, high-quality & value, demonstration & education and inspiration. “It’s our job to fulfill the desire of all women to create the dream hairstyle by adding color, volume and length. Finish with Balmain Paris Hair Couture for Care and Styling and experience the luxury of Parisian Beauty.” – Richard Guliker (Creative Director Balmain Hair).
please visit our stand at cosmoprof bologna 17 – 20 march 2017 location: hall 25 stand b12 c11
W W W. B A L M A I N H A I R . c o m
Professional hair care & styling
MANICURE, PEDICURE & SHAVING MADE IN SOLINGEN
ERBE® & YES® by BECKER-MANICURE QUALITY AND SERVICE - SINCE 1930 Manufacturer of top-quality manicure, pedicure and cosmetics steelware and distribution of shaving accessories In 2000, BECKER-MANICURE was one of only a few manufacturers in Solingen getting certified according to DIN ISO EN 9001. Audits are performed every year in order to ensure the company’s quality processes and a high level of customer satisfaction. An IFS Certificate issued in 2016 ensures perfect logistics. Since 1930 BECKER-MANICURE produce concepts for all kind of market channels in manicure, pedicure and shaving.
PRODUCT COLLECTION FOR MANICURE, PEDICURE & COSMETICs Nail scissors, cuticle scissors, tweezers, nail clippers, sapphire nail files, cuticle pushers, cuticle removers, nail cleaners, nail trimmers, corn planes, toenail scissors, toenail cutters, barber’s clippers, beard scissors, blackhead removers, milia removers, scalpels, excavators, scissors for household and business • made of hot-forged special steel • tempered & exact grinded • for maximum precision for body care • nickel-plated, gold plated, chromed or stainless steel • skilled handcraftmanship for highest demands • made in Solingen/Germany
WET SHAVING & BEARD CARE In wet shaving ERBE® line even more symbolizes strengthened competence and reliability. Top-quality materials from Germany and Italy combined with exclusive workmanship means little masterpieces of form and function. All ERBE® shaving sets include real badger hair brushes. Elegance at its best: perfect design, quality and handling. PRODUCT COLLECTION OF ERBE® SHAVING ACCESSORIES Made in Germany, Italy and England Chromium-plated shaving sets, plasticcoated shaving sets, plastic handle shaving sets, razors, safety razors, razor knives, razor blade sharpeners, shaving brushes with genuine silver tip badger hair, shaving brushes with genuine badger hair, vegan synthetic shaving brushes, shaving sets for travelling, shaving stands, soap baskets, small soap pots, ...
Discover Pro Beauty, New Cosmoprof North Americaâ€™s Special Area The launch of this new special area at Cosmoprof North America will consolidate the strength of the exhibition continuing its strategic expansion to best service exhibitors and attendees across the beauty industry
Cosmoprof North America (CPNA), the award winning premier international B2B beauty trade show covering all facets of the industry under one roof and the largest event of its kind in the Americas is glad to introduce its innovative, comprehensive program: DISCOVER PRO BEAUTY, the new special area dedicated to innovative start-ups in the professional beauty space, at next Cosmoprof North America edition.
This innovative program in collaboration with PBA is created specifically for fashion forward professional qualified buyers seeking new comers. It all starts out with a special dedicated show floor area where exhibitors will meet with key distributors in the professional beauty market. The exclusive area will host only 12 exhibitors that are pre-selected to ensure a match with participating buyers who represent regional and national distributors as well as chain operators.
It is centrally located in the professional pavilion and combines the best of both worlds: pre-arranged face-to-face meetings with key invited buyers with a designated meeting-room space as well as a traditional exhibition presentation where all attendees are invited to come and discover these brands.
The 12sqm meeting room space may be customized to reflect own brand identity during meeting time allotment; Meetings are scheduled over the course of one day to optimize time for both the buyers and exhibitors Participating companies will provide a diverse showing of product types from nail and haircare products and tools to makeup and skincare- all focused specifically on professional distribution. In addition, the area will cater to start-up or established international brands who are new to the US market
to ensure that this becomes a trend directional showcase for inspiration in the professional beauty market. This innovative formula will provide a short-cut to leading brands; exhibitors get prime visibility, built-in business leads and easy set-up; and attendees get one more value-added stop on their CPNA tour. CPNA also hosts PBA events such as the North American Hairstyling Awards (NAHA), PBA Beacon and Business Forum. Coupled with CPNA conferences and other educational initiatives, the upcoming annual event, scheduled to take place July 9-11, 2017 at Mandalay Bay Convention Center in Las Vegas, promises to be packed with valuable insights on the growing professional beauty industry.
THE AWARD WINNING B2B EVENT PROVIDES: • THE PLACE WHERE ‘IN THE KNOW’ DISTRIBUTORS FIND RESOURCES • • THE WORLD OF BEAUTY UNDER ONE ROOF - 39 COUNTRIES REPRESENTED • • LEADING CONFERENCES WITH KEY INFLUENTIALS •
www.cosmoprofnorthamerica.com Organizer - North American Beauty Events LLC.: Sales Office US, Canada, Mexico: PBA - Scottsdale, AZ - USA - ph. +1.480.281.0424 - fax +1.480.905.0708 - firstname.lastname@example.org Sales Office Europe, Africa, Middle East, Asia and South America: BolognaFiere spa - Bologna - Italy - email@example.com - for info: ph. +39.02.796.420 - fax +39.02.795.036 firstname.lastname@example.org | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - email@example.com
BolognaFiere Cosmoprof SpA - Milano Ph. +39 02 796420 | Fax +39 02 454708285 firstname.lastname@example.org | www.cosmofarma.com
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Melita Toniolo for Echosline. Concept: www.excoitaly.com. Hair stylist: Antonio Balasso Echosline Ambassador. Photo: Alberto Buzzanca.
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COLOR IS THE SOUL OF INEBRYA: WELCOME TO THE COLOR UPGRADE The special formula keeps the hair healthy, soft and bright, guaranteeing maximum skin tolerability and a delicate consistency (free from PPD), making it possible to create intense, bright, stable, lasting color results. The ultra-high-precision Color Technology also helps to ensure perfect binding of all the coloring molecules in the hair, preventing the dispersion of pigments that could alter the cover or destabilize the reflection, guaranteeing an even, reliable, delicate color result, even on particularly difficult, porous hair. Today, with 126 swatches and a complete new TECHNICAL AND STYLING TRAINING program inspired by the world of color, Inebrya Color is the ideal ally for any hairstylist, more than ever before.
Color, in all its forms and expressions, plays the starring role in the philosophy of Inebrya, an Italian brand that offers exclusive products for hair care and beauty, studied to satisfy a full range of needs for hair professionals. And today, it is color that is the base of the new project, â€œTHE COLOR UPGRADEâ€?, studied to enhance and boost the performance of Inebrya Color, making it an even more professional, reliable product, in keeping with trends in the world of hair. Inebrya Color is a permanent professional coloring cream enriched with Linseed and Aloe Vera, with an extra-high concentration of top-quality pure micro-pigments able to guarantee perfect natural color for total grey cover.
In support of The Color Upgrade, Inebrya presents the new collection THE SOULS OF COLOR, created by the stylist Giovanni Lunardon Together with the cut, color is such a strong, unique characteristic that it defines the style and essence Hair stylist: Giovanni Lunardon of every woman: it expresses Inebrya Ambassador Photo: Alberto Buzzanca her soul, representing her Make-up: Francesca Sattin femininity and the self-image she wants to project to the world. The stylist is the creator that shapes that soul. THE SOULS OF COLOR is a celebration of color in its maximum expression, riding the wave of the latest trends in color and containing contributions from international artists to enrich the cutting-edge vision of the Inebrya Fashion world. Hair stylist: WARS SB Salon & Academy - Malaysia
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The largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East
May 14 â€“ 16, 2017 Dubai International Convention and Exhibition Centre, UAE
The face of beauty is evolving. The newest trends, the most recent developments, and truly advanced products and solutions in beauty and wellness can be found at Beautyworld Middle East. Come, see the latest and greatest in action.
Pre-register online today at www.beautyworldME.com/AD6
Tel: +971 4 389 45 04 firstname.lastname@example.org www.beautyworldME.com
MADE IN ITALY
Permanent professional coloring cream with Linseed and Aloe Vera
• High colour performance without any pigment dispersion • 100% grey cover • delicate formula, free from PPD
25 BOOTH B20-C19 PAV.
Concept: www.excoitaly.com Hair stylist: Giovanni Lunardon Inebrya Ambassador Photo: Alberto Buzzanca - Make-up: Francesca Sattin
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great expectations at beautyworld middle east 2017 The business of beauty is surging ahead in the Gulf Cooperation Council (GCC)
According to the latest figures by analysts Euromonitor International (EMI), the retail value of the GCC’s beauty and personal care market was US$9.3 billion in 2016, an increase of 10 per cent over 2015. Strong growth is expected over the next four years, as consumers look to collectively spend US$13.6 billion on their personal well-being in 2020, defying any notion of a market readjustment. The figures include bath and shower products, colour cosmetics, fragrances, hair care, men’s grooming, skin care, and sun care, while regional growth is driven by a young and affluent population that has high awareness of fashion and beauty, boosted by media exposure. That is evident in the UAE, where consumers spent US$2.1 billion on beauty and personal care in 2016 according to EMI, with this set to rise to US$2.7 billion by 2020. The top five categories are fragrances (US$642 million), colour cosmetics (US$400 million), skin care and men’s grooming (both US$300 million), and hair care (US$283 million). The vibrant market sets the tone and lays the foundation for the return this year of Beautyworld Middle East, the region’s largest international trade fair for beauty products, hair, fragrances, and wellbeing.
Taking place from 14-16 May 2017 at the Dubai International Convention and Exhibition Centre, the 22nd edition of the three-day event is expected to feature more than 1,500 exhibitors from 60 countries. Ahmed Pauwels, CEO of organiser Messe Frankfurt Middle East, said while the UAE and GCC is a key focal point, international interest from both visitors and exhibitors alike has put Beautyworld Middle East firmly at the centre of the global beauty and wellbeing industry. “Beautyworld Middle East’s internationality is integral to the overall success of the show, which is why we’re seeing participating exhibitors and visitors from every corner of the world,” said Pauwels. “While half of the 37,000-plus beauty professionals and trade buyers are from the GCC, more and more are coming from Iran, Africa, Europe, and as far away as Australia, and North and South America. Beautyworld Middle East 2017 comprises the key product groups of Hair, Nails & Salon Supplies, Cosmetics & Skincare, Machinery, Packaging, & Raw Materials, Professional Equipment, Spa & Wellness, Fragrance Compounds
& Finished Fragrance. This year sees the introduction of a Personal Care & Hygiene product group, which will host more than 100 exhibitors, spanning an entire hall. The annual showpiece will also return with inspirational highlights that draw in thousands of beauty professionals every year, such as the Battle of the Barbers, Hair Education by ghd, Nail It! By OPI, Quintessence – the art of perfume, the Trend Forum, the Business in Beauty Summit, and Centre Stage by Nazih Group - a three-day educational showcase highlighting the latest trends and developments in the beauty industry. Beautyworld Middle East 2017 returns after a spectacular run in 2016, when it featured 1,522 exhibitors from 60 countries, and attracted 37,184 visitors from 135 countries, 25 per cent up on the previous year. The dedicated platform is ideal for global players to launch their latest products and network with thousands of retailers, distributors, wholesalers, beauty professionals, importers and exporters from throughout the wider region and beyond with 21 country pavilions from Argentina, Bahrain, Bulgaria, Brazil, China, Egypt, France, Germany, Hong Kong, India, Italy, Korea, Morocco, Pakistan, Spain, Taiwan, Thailand, Tunisia, Turkey, UK, and the USA.
H a i r _ L e o n a r d o R i z z o a s S a n r i z z C r e a t i v e D i r e c t o r f o r A l t e r E g o I t a l y / P h o t o g r a p h y _ A n d r e w O ’ To o l e / P r o d u c t s _ A l t e r E g o I t a l y
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27 - 29 APRIL 2017 Book your space today! 48 www.exportmagazine.net
BeautyAsia strenghtens its position in the Southeast Asean market
Spider facial creams, saliva testing and more were showcased at the region’s leading beauty trade show, BeautyAsia 2017. BeautyAsia 2017, a three-day beauty trade exhibition, concluded its 21st year of introducing the latest offerings in the industry and gathering beauty professionals to conduct business.
As with every year, BeautyAsia has brought together both local and foreign exhibitors to introduce the latest advancements in beauty and wellness,” said Gillian Loh, Project Manager of Lines Exhibition. “We are proud to be the trusted regional platform for new and existing businesses to showcase revolutionary products in Asia, and to provide opportunities for them to gather in one place for face-to-face networking.” Some never before seen products were unveiled for the first time in Asia at the trade show this year which included Dermanour’s Spider Lifting Cream by Beauty Absolute Co., Ltd and Phil Pharma SRL’s Skin Up, a facial ultrasonic vaporizer.
More than 180 international exhibiting companies from 20 different countries convened in Singapore to present their beauty and wellness products. “Innovation and technology is becoming the forefront of the beauty industry.
Mr Fillipo Merchiori, Head of Marketing, Foreign Import and Export at Phil Pharma SRL, said: “We felt that there was no better place than a regional trade show like BeautyAsia to showcase our product to our potential business partners in Asia. We are pleased to say that the overwhelming response we’ve received is an affirmation to our belief that BeautyAsia is a gateway to the beauty and wellness market in Asia.” “BeautyAsia is perfectly located in Singapore that enables foreign businesses like ours to convene and network without any language or cultural barriers,” said Chaiyapong Charaswiseopon, Managing Director of Beauty Absolute Co., Ltd.
Driving innovation to the beauty scene is first-time exhibitor, Imagene Labs, a genetics-driven wellness company that formulates personalised solutions based on an individual’s saliva sample. Mr Roy Chong, Business Development Manager of Imagene Labs, added that: “As we are focused on expanding our footprint in South East Asia, BeautyAsia has been a great avenue for us in establishing meaningful connections with our target partners as well as gaining new contacts in the region.”
China Beauty Expo 2017 China Beauty Expo (CBE), Asia’s largest beauty trade show, is going to celebrate its 22nd anniversary and is set to take place at the Shanghai New International Expo Center from May 23rd to 25th, 2017
Building on the success of previous editions, international attendance and scope of the expo have been consistently increased from one edition to the next, thus transforming the show into the key reference for the Asian beauty industry. Connect the World to the heart of Beauty in Asia China is a market with immense potential, with over 1 billion consumers. According to iResearch, in 2016 China’s cosmetics retail market totaled 583 billion RMB (approximately 87 billion USD).
The growth rate is expected to remain above 20% for the next five years and experts forecast the value to be worth more than 800 billion RMB in 2018. It is definitely a market to be part of, for manufacturers and brands who want to extend their reach. CBE 2017 will host to 3,000 exhibitors with over 250,000 sqm of exhibition space. Among those will be more than 1200 international brands and 500 international direct presences from 26 countries and regions (Increased by 90% over last two years), including Australia, Austria, Belgium, Canada, Estonia, France, Germany, Hong Kong, India, Israel, Italy,
Japan, Lithuania, Malaysia, Netherlands, New Zealand, Poland, Singapore, South Korea, Spain, Switzerland, Taiwan, Thailand, Turkey, UK and USA. CBE is the ideal platform for cosmetics manufacturers, brands and agents to penetrate the Asia-Pacific markets. The beauty industry’s distribution channels are constantly developing. To keep abreast the constant evolution, CBE 2017 will be the gathering point for 350,000 trade visitors, hailing from all networks, including department stores, shopping malls, supermarkets, specialty chain stores, beauty salons, nail salons, SPA, hair salons, plastic surgery hospital and e-commerce. With a range of show features and activities, CBE 2017 aim to provide insight, as well as networking opportunities to meet the needs of manufacturers, brand owners and retailers. The world’s largest Cosmetics Supply Chain platform – CBE Cosmetech CBE Cosmetech section includes raw materials, ingredients and formulation, OEM/ODM, packaging and machinery. With the participation of numerous renowned international brands such as Fiabila (France), Intercos (Italy), COSMAX (Korea), Kolmar (Korea), LG (Korea), SYMRISE (Germany), Wecherle (Germany).
CBE has already became the largest cosmetics supply chain platform in the world. Over 1,000 exhibitors with 75,000 sqm of exhibition space are expected to exhibit at Cosmetech 2017. Related conferences and activities such as Supply Chain Summit and Beauty Ingredients & Formulation Conference (BI&F) will bring together domestic and international cosmetic R&D, technical and purchasing experts to discuss and share the latest leading technology and industry information. China Beauty Expo 2017 All-year round regional tour. Founded in 2012, the China Beauty Expo Cosmetics Business Alliance brings together members from department stores, supermarkets, retail stores and e-commerce from 31 provinces of China. During the last four years, the Cosmetics Business Alliance has established branches in 31 provinces and registered more than 50,000 members. Among these members, 80% are key decision makers and purchasing managers. They are crucial professional buyers for CBE and key players in the Chinese cosmetics retail market. Show Attractions 2017! Cosmetics Retail Summit Asia The 7th Cosmetics Retail Summit will once be again organized at China Beauty Expo 2017. About 1,00 cosmetics chain store owners, agents, managers from supermarkets and department stores as well as the media gathered to discuss hot topics in China’s and Asia’s cosmetics industry, the industry’s upcoming tends, as well as solutions for retailers’ operations issues.
Business Meetings Asia Where exhibitors and a selection of VIP buyers find and select their future partners, a half-day focused pre-scheduled B2B face-to-face meetings will open one day earlier to the show. In the comfort of a designate meeting space, each 25-min meeting, according to participant’s needs and requirements, will ensure the best use of their time. Beyond Beauty Trends Partnering with movers and shakers of the industry in the world, China Beauty Expo highlights upcoming beauty trends in make-up color, fragrances, packaging as well rules and regulations, presented by a selection of international speakers f rom Europe, USA and Asia. Attendees will take away informative, engaging and practical information covering the most important and timely issues relevant to today’s beauty business environment. Beauty Ingredients & Formulation Forum (BI&F) Along with the support from relevant industry authoritative academic organizations, research institutes and administrations, BI&F conference program provides the latest market trends and leading technologies.
Medical Beauty & Anti-aging Conference A gathering of local and international medical beauty and anti-aging experts will explore the industry’s current climate in China, global trends and latest topics, seeking resolutions in the issues faced by the industry.
New in 2017! 100+100 Asian VIP Buyers’ Program A delicated program for Asian importers and distributors. • International speakers to lead Asian trends • 100 suppliers + 100 VIP buyers • Pre-scheduled business meetings Cosmetics(finished products) Cosmetech(cosmetic supply chain: ingredients, packaging, OEM/ODM,etc).
2017 Country of Honor – France As of China Beauty Expo’s tradition welcoming a country of honor each year, France will be the country chosen for 2017. The appointment further cements the ongoing collaboration between CBE and France. On CBE, an international platform, French exhibitors will showcase the latest and best of beauty products, technology and services. In 2017, visitors can enjoy French experience at China Beauty Expo.
For more information, please check www.chinabeautyexpo.com/en 53 www.exportmagazine.net
PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS PRODUCTS APPLIANCES FOR ESTHETICIANS APPLIANCES PRODUCTS APPLIANCES FOR ESTHETICIANS FOR PRODUCTS APPLIANCES FOR ESTHETICIANS ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS 55 www.exportmagazine.net
LET US HELP YOU FIND YOUR PERFECT PARTNER INDIA Kolkata Delhi Mumbai Bangalore
3 - 4 April 2017 26 - 27 June 2017 18 - 19 September 2017 March 2018
24 -25 September 2017
SOUTH AFRICA Cape Town 26 - 27 March 2017 Durban 21 - 22 May 2017 Johannesburg 3 - 4 September 2017 UAE Dubai
5 - 6 February 2018
UK Belfast Manchester London
11 June 2017 8 - 9 October 2017 25 - 26 February 2018
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THE 1ST UNIVERSAL YOUTH-ENHANCING TREATMENT BY DIBI MILANO #AGE METHOD, the new global anti-age method inspired by Epigenetics, the science of genes.
DIBI Milano, the beauty solution for more than 40 years Made in italy, launches #AGE METHOD, a universal anti-age protocol to preserve skin’s biological capital and the ideal ally to fight the signs of aging generated by urban daily stress, such as jet lag and climatic changes. To maintain skin youth acting on the wrinkles, spots or sagging is not enough. The entire structure of the skin changes with the passing of time. #AGE METHOD is a versatile and advanced cosmetic line with an innovative formula that works at the heart of the cell, restructuring the damage caused by aging, even hormonal one by smoothing lines, minimizing expression lines and deep wrinkles and strengthening the structure of the skin. The formula is enriched with: GSH-EPIGENOL COMPLEX, a blend of active ingredients that protects cells promoting collagen synthesis and preserving the elastin fibers. NO-PAUSE COMPLEX a blend of vitamins, trace elements and isoﬂavones with antioxidant and re-mineralizing properties to fight the damage caused by skin and hormonal aging. YOUTH COMPLEX, a complex of multi-functional active ingredients that work to fight the signs of aging generated by the three main mechanisms of skin aging: oxidation, glycation and inflammation.
THE LINE: PROFESSIONAL & RETAIL PRODUCTS
Youth Impulse Cream No-age formula, rich in GSH-Epigenol Complex and the nourishing Shea Butter, defending the youthfulness of the skin from modern day stress. Wrinkles are minimized, skin is smooth and firm.*
The Professional Total Youth Treatment Face kit - Upper Eyelids, Lips, Neck and Décolletage - is the first cabin ally by Dibi Milano for fighting signs generated by urban stress, including jet lag, for more elastic, even and compact skin with minimized wrinkles and softened dark circles.* It includes an extraordinary Black Alginate Mask, removed as easily as a peel. Youth-Enhancing Pearl Serum The “mother of pearl” formula rich in Youth Complex, combines the effectiveness of a serum with the unique sensation of pearls. A radiance booster that contains active ingredients to fight the signs of aging. Skin looks radiant, smooth and regenerated.
Deluxe 2 In 1 Balm “Buttery” nectar in a black color, nourishing youth concentrate. The first cosmetic tool by DIBI Milano capable of fighting the signs of aging of the neck, décolletage, eye and lip contour. Perfect as intensive “sleeping mask”. Skin is intensely nourished, soft and smooth, and wrinkles are minimized.*
Sumptuous Youth Cream The cosmetic tool that improves the 8 signs of aging: deep wrinkles, dark circles, loss of firmness, elasticity, tonicity, radiance, smoothness and hydration. Rich in NoPause Complex, it fights the damage generated by skin ageing and hormones, suitable for women in menopause. Skin looks younger, healthier.
* Clinical and instrumental test conducted on the complete DIBI MILANO #AGE METHOD treatment.
Welcome To An Unparalleled Beauty Experience Dibi Milano, the leading professional skincare brand in Italy, offering superior beauty solutions to top spas all over the world for over 4 decades has introduced two special innovations.
#Age Method The Youth-Enhancing Treatment Inspired By Epigenetics
It doesn’t matter how old you are. Youth-enhancing has found its method. Dibi Milano is glad to introduce #Age Method, the Secret of Youth inspired by Epigenetics, the science of genes. The entire structure of the skin changes with the passing of time, giving birth to specific needs specially after the age of 50, when during menopause skin starts thinning, drying out and
becoming rough and uneven. DIBI MILANO creates the anti-age global range to act on the epigenome, the switch that “activates” the gene and determines its expression. Protect the skin biological capital from daily stress, fatigue, jet-lag and climatic changes. Restructure acts on damage caused by ageing, even hormonal one. For visibly lifted and smoothed wrinkles, improved skin elasticity and compactness, nourished and radiant skin. The range includes: #Age Method Professional Products: Total youth treatment face kit - Eyelids*, Lips, Neck and Décolletage. #Age Method Professional/Retail Products: Deluxe 2 in 1 Balm Neck-Décolletage-Eyes and Lips**, Youth-Enhancing Pearl Serum, Youth Impulse Cream and Sumptuous Youth Cream (for women in menopause).
* Upper eyelids. **Eye contour and lip contour.
EPILDREAM ONE AND YOU FORGET UNWANTED HAIR IN A FLASH
Say good-bye to unwanted hair with Epildream One, the innovative Diode Laser platform. Faster, safer, higher performing. The global epilation system, with a wavelenght of 808 nm allows to carry out permanent progressive epilation treatments at high speed and in total safety. The Diode Laser at High Speed provides the extraordinary opportunity to work at 20 Hz. With this system you can further speed up treatment times, an advantage for the beautician and a pleasure for the consumer.
Reliable on all genders and photo-types, it allows no-stop work 12 months a year even at summer time. High-performing and safe on tanned skin. It provides maximum comfort, thanks to the WATER CHILLER, the innovative cooling system. The High Technology laser source is quick even on wider areas (e.g. female legs and groin, male chest, back and legs). Effective results in total safety with a significant reduction in the number of sessions.
P roducts appliances for estheticians
Bellissima Zero Pro Dual – The Last Frontier In Permanent Hair Removal Say goodbye to your unwanted hair with Bellissima, a hair removal device that makes your dreams come true… smooth and seducing skin. After the successful launch of Bellissima Zero range voted as product of the year 2016, Bellissima Zero Pro Dual continues the evolution of the Pulsed Light, the innovative permanent hair removal device featuring a new combined Dual Energy Pro HPL & Galvanic technology – a more effective combined action against unwanted
The New Hand Bag Essential Leave your skin feeling soft, smooth and hydrated for hours with the new revolutionary HA3 Hand Hydrator from The Chemistry Brand. Unlike traditional creams that target only surface moisture, The Chemistry HA3 Hand Hydrator offers below-and above-surface hydration while forming an invisible protection “glove” to help prevent moisture loss. Hyaluronic acid is a molecule found naturally in the skin, well-known and loved for its ability to hold water. As we age the amount of hyaluronic acid in the skin decreases and skin becomes less elastic, dryer and more prone to wrinkles. Low molecular weight hyaluronic acid reaches into the lower layers of the skin while high molecular weight hyaluronic acid molecules sit on the surface and provide hydration there. Hand Chemistry uses both. Hydration for every layer of the skin for instant and longer-term hydration in a base of liquid mango butter, Brazilian Acaí and Incha Inchi oil. The perfect ally against dryness and wrinkles.
hair with 92% permanent reduction in hair growth after a session of treatments. The action of the Galvanic Energy promotes pores dilatation while the home pulsed light, HPL, penetrates more deeply into the hair follicle allowing for a more effective, delicate and safer treatment even on darker skin types. Equipped with over 400,000 light impulses, the Quartz Lamp guarantees longer-lasting results and allows
for numerous treatments with just one tool. The dual mode allows to choose between single pulse emission and continuous emission by simply making the machine slide onto the skin. In addition, the Ultra Fast HPL Technology reduces the emission time of the light impulse acting effectively and safely on the skin in only twenty minutes. The clinically tested and patented technology features two integrated sensors- Skin Touch Sensor and Skin Colour Sensor – that guarantee safe treatments. With 5 levels of intensity, it’s easy to choose the level which best suits your skin type, even the most tanned skin ( Energy level 1). This hair removal system is Ideal for all the body areas including face and the most delicate areas.
NATRUE Celebrates Its 10th Anniversary At Cosmoprof And Takes The Stock Of Green Cosmetics Evolution NATRUE will be participating in the next edition of Cosmoprof in Pavilion 21, stand A9 along with 6 partner companies presenting their innovative natural, organic and certified cosmetic products. The international, no profit organization founded in 2007 counting almost 50 members from 30 countries, will touch crucial issues in the field of cosmetology: how organic cosmetics have been developing in the last 10 years and what are the new formulations and trends. At Cosmoprof 2017, NATRUE that certifies 4,800 products from 230 brands, will explain how natural, organic and certified cosmetics have evolved throughout the time and will focus on innovative formulations based on new ingredients like fermented microorganisms and the development of biotechnologies, a pivotal point for an increasingly more sustainable and eco-friendly production. NATRUE will participate together with six partner companies
among whom some founder members of the association: Hauschka, Ha-Tha, lavera, Logocos, Naturativ, Weleda who will present and make visitors try their new launches. Natural, organic and certified cosmetics has been enjoying great success due to the growing awareness of the importance of green products as well as green environment. Cosmetic products are getting more and more performing thanks to new natural active ingredients. In addition, Mark Smith, NATRUE’s General Director, underlines the importance of providing consumers with certifications like NATRUE one, based on strict criteria that guarantee products authenticity and eliminate the greenwashing phenomenon.
XVI International Exhibition of Beauty Industry
IEC, Kyiv, Ukraine General Partner:
+38 (044) 496 86 45; firstname.lastname@example.org
WWW.INTERCHARM.UA 61 www.exportmagazine.net
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COSMOPROF Worldwide Bologna 4 April 2014
COME AND FIND US AT OUR NEW LOCATION IN PAVILION 25 - STAND B86/C87 nio - protect technology
DON'T GO BREAKING MY HAIR
COSMOPROF BOLOGNA 17TH-20TH MARCH
TOP HAIR DÃœSSELDORF 1ST-2ND APRIL - BEAUTYWORLD MIDDLE EAST DUBAI 14TH-16TH MAY - COSMOPROF ASIA HONG KONG 15TH-17TH NOVEMBER 71 www.exportmagazine.net
STAND C50 PAD 25
I N T E R N AT I O N A L C O S M E T I C S O L U T I O N S
Via Ciserano - 24046 Osio Sotto (BG) Italy Tel +39 035 419 7798 - email@example.com WWW.ALFAPARFGROUP.COM
Beauty & Business Alfaparf Group is specialized in CUSTOMIZED HAIR COLOR solutions Development proposal is a simple but sophisticated process that brings the new hair color line to market in a time efficient way
PERMANENT HAIR COLOR DEVELOPMENT FOLLOWS FEW ESSENTIAL steps COSMETIC BASE DEFINITION The base is either chosen among the available ones, or developed upon customer request; product claims and fragrance need to be identified in the early stages and can be chosen among the available options or developed new following a specific ingredients brief. New cosmetic bases (fatty phase) can also be developed upon customer request. Fragrance will also need to be defined in the early stages of the development. Frangrance will be chosen by the customer between a palette of proposal, customer can also suggest its own fragrance. Special cosmetic ingredient can be selected in function of the requested marketing positioning.
SHADING STEP The process of shading is one that involves taking a color technology and preparing shades to match benchmarks. Beauty & Business provides hair color in liquid or cream forms. Ammonia, Ammonia free technology is available. PPD & PPT free formulations are also part of the technology offered by Beauty and Business. Hair color can be developed in order to work at the desired ratio of application: 1:1 and 1:1,5 or 1:2 technology. The work of shading will be performed in our Technical Center of Osio Sotto following our standard protocol of half head testing. Testing on swatches followed by testing on models heads is our standard approach. During this time technical people from customer can visit to evaluate the development work and take part in the shade approval step.
Specifically, the shade can be approved by the customer at B&B site or always by the customer at their own site. In selected instances, and with previous agreement, approval of the nuance can be delegated to B&B technical people. Approval of a shade means the formula is locked up. Samples will be available to customer to evaluate the nuances during the shading step (3-6 tubes per each submission), before approval, and up to a certain number of color tubes per approved shade, after approval. The assumption for this step is that an adequate testing protocol is taking place in B&B Italian facility. Should, in the course of the development, emerge that customer requires extra testing or validation, then an adjustment to this step will be needed.
After formulas lock up, the laboratory can proceed at further instrumental validation tests: color fade, shine, combing, tensile strength, other tests can be done upon request.
REGULATORY check Part of this step is on parallel with development or shades and their approval. Beauty & Business provides complete services in order to develop formulations for all markets. After formulas are locked, the regulatory team can prepare: • INCI • MSDS (Material Safety data Sheets) • Documents to support foreign product registration • other documents specifically requested by customer. The Regulatory group will also be reviewing the artwork of the product in preparation to production steps. All formulas will be tested for safety.
INSTRUMENTAL VALIDATION This can be done in parallel with the development process of shading, as formulas are approved they can undergo the Instrumental Validation step.
INDUSTRIALIZATION Formula scale-up. This involves the preparation of pilot production or an industrial production scale if needed. FORMULA EXCLUSIVITY The formulas that are developed during each project will only be used for the customer commitioning the work, and for no other product.
R aw materials , packaging , machiner y
Voile De Coton Collection LABORATOIRES BEA, specialized in developing and manufacturing private label cosmetics, soaps and home scents are a French company strongly committed to environmental protection and regulatory evolutions. At COSMOPACK Bologna, BEA laboratories will present their new and ‘ready to produce’ collection of cosmetics: The ‘Voile de coton’ collection, a line that will open up new perspectives to marketers and offer consumers unprecedented beauty gestures as well as new sensorialities.
The 4 products are based on cotton oil known for its soothing and emollient qualities providing soft and supple skin. The oil packed with omega 6 contributes to the maintenance of the membrane fluidity as well as the elasticity of the skin. The Jelly Milky
Cleanser has an adaptive texture that transforms from gel into milk to remove impurities and offer intense nutrition; the airy texture of the Whipped Body Cream offers a real sensory moment providing comfort and softness to the skin. Enriched with precious cotton and sweet almond oils, the skin is incredibly gentled; The Sweet Shampoo Sulfate Free cleanses, nourishes and leaves hair silky without weighing it down; Pearly Gloss shapes the lips instantly for a glossy makeup result, fresh and sparkling. Safe products: without MIT, phenoxyethanol, Methylisothiazolinone, preservatives, sulfate or paraben.
New Powder Spray Bottles Extend Qosmedix’ Wide Offering
Professional Makeup Brush Cleaner For A Germ Free Make Up Application
Qosmedix the packaging specialist company has broadened their already popular Powder Spray Bottle Collection by adding four new innovative styles. These bottles were developed specifically for packaging powder formulations which can include dry shampoo, root touch up powders, fragrance powders, deodorant and even glitter formulations, a really far wider offering in this category.
Giving our cosmetic brushes a deep cleanse is almost as necessary as removing makeup before bed. Clean brushes mean soft bristles and better makeup application. Makeup buildup on your brushes can make them feel scratchy and cause streaks in your foundation. In addition, caked-on cosmetics can lead to acne and irritation but with Qosmedix new Professional Make Up Brush Cleaner, your trusted tools stay clean, so skin stays safe. Using it prevents bacterial buildup while prolonging the lifespan of your favorite application tools. Pour or spray a small amount of the quickdrying formula onto a paper towel. Gently wipe bristles back and forth until clean. Reshape brush and let air dry. The rinse-free, clear solution will help retain the original color of the brush hair. Available in a 16 oz. bottle with screw cap and a 4 oz. spray bottle the quick-drying formula has been specifically developed for fast-paced professional environments including retail cosmetic counters where makeup is applied to many clients throughout the day. It is also a must-have product for professional makeup artists to carry in their kit.
The unique interior mechanism helps gather the product towards the inner tube allowing for maximum product depletion. These items are a great alternative to traditional aerosol packaging allowing to contain a spectrum of powder types from finer to larger ones, and can be decorated to reflect your brand’s image. Recently added is a 35 ml Powder Spray Bottle, an 80 ml and 120 ml Powder Spray Bottle with Ridged Neck and a 180 ml Powder Spray Bottle with Locking Nozzle that features an extended nozzle sprayer for a broader application and also locks to ensure the powder does not escape the bottle during travelling.
23 JUNE 2017 CARROUSEL DU LOUVRE
MakeUp In... FLEXIBILITY, STAYING SMALL AND MEETING THE WORLD: THIS IS THE RECIPE FOR SUCCESS We met Sandra Maguarian and Jean-Yves Bourgeois, the co-founders of MakeUp In… at the Parisian offices of Beauteam, so that they could tell us about the journey over the years to organize no fewer than 5 make-up shows in the world
EXPORT MAGAZINE: Can we take stock of 2016? JEAN-YVES BOURGEOIS: Compared to 2015, we had a progression of 20% both in turnover and number of exhibitors. In 2016 there was the first MakeUp In Los Angeles which, although with only 30 exhibitors, had a good result. The make-up market trend has only reinforced the positioning of our shows, because small, medium and even some large brands are increasingly outsourcing their products. The first because they do not have a factory of their own and the others because there is the competition in development, innovation and creation, a characteristic of the present where the Internet and bloggers etc. mean that everything happens faster. For the brands to be flexible and innovative, they have to be able to react quickly, and this is where the role of those suppliers who have adopted the strategy of producing quality and advanced products becomes important. Many Italian companies have been highly performing in the sector for years, both in formulating and producing make-up and in having generated the notion of full service. The suppliers often also deal with packaging and accessories. EM: Are you satisfied with the positioning of the show? JYB: Yes, absolutely, we are the full service show for make-up and for
Sandra Maguarian and Jean-Yves
the whole supply chain: 60% of our exhibitors are in formulation, 20-25% in packaging, the remainder in accessories. At the first edition in Paris in 2010, we were aware of the dynamism in the sector but in the past couple of years there has been maximum acceleration. We now organize 5 shows, on 4 different continents: after Paris, New York, then Seoul, São Paulo and lastly Los Angeles. Every two months our exhibitors and visitors meet. EM: Have you created these editions to meet market requirements? SANDRA MAGUARIAN: More precisely it was the exhibitors of MakeUp In Paris who, from as early as 2010, considering the success of the first edition, asked us specifically for the same formula in New York, and then elsewhere. The exhibitors are not always the same as in Paris; some want to exhibit
at several shows, others in rotation; obviously many of the exhibitors are local in the individual countries. JYB: We are always attentive to our exhibitors: some requested an event on the West Coast, so in Los Angeles; Seoul was suggested to us by a couple of our well-known exhibitors and in any case met the need to have a show in Asia. We had already explored Korea to recruit companies for the existing shows. The Asian market is important, but for cultural reasons, not all countries are ready to exhibit in Korea. This is why, from 2018, the Asian show will be held in rotation in Seoul, Shanghai and Tokyo. EM: You have proven that you have started a machine that works… SM: Thank you… improvement is always possible and they say it takes eight years before you can say a show in consolidated….
MakeUp In... Team
JYB: The fact of being in 4 continents helps establish the concept that we are in a fantastic dynamic which lets us know everything, or almost, of what is going on in the world in make-up. All the players are present, we have a broad spectrum, in two days, marketing people – about 55% of our visitors, R&D, and buyers can meet… SM: Without forgetting the business between exhibitors as well, they know one another and consider themselves more colleagues than competitors… this is a phenomenon only in make-up, I could not say it about other sectors such as fragrance where there is declared antagonism. EM: How do you manage to make the show always interesting, bearing in mind that in the small world of make-up, practically everyone knows everyone else and they meet every year at a rendezvous they cannot miss? JYB: This is only partly true. Each year there is something new: for example in 2016 we added some large companies of ingredients and the digital sector. SM: We are never static, there is a renewal in the offer both in exhibitors, in Paris 10 or 15 are new, and for the collections that are presented exclusively at MakeUp In Paris and New York.
At our shows, you can discover marketing trends, hear high quality talks, both for the subjects and the specialists giving them. About half of the 3200 visitors to the Paris show attend the talks. New players can also be discovered who can give new ideas to develop new products not previously thought of. The brands have to be “nourished” all the time. We are there to look after them, with talks, activities, cultural exhibitions and visiting as many stands as possible.
with our 150 exhibitors in 2016. We don’t want to become larger: it’s not in the spirit of Beauteam, we are a small and close-knit team, followed because of these very characteristics. Our aim is to be a point of reference for our industry, in Paris we have succeeded in New York it is about to happen and elsewhere we still need a few years.
EM: Since the beginning, what has been the strategy for the organization and logistics of the show? SM: Not having been afraid of organizing a ‘niche’ show. The first edition, at the Espace Cardin, had about 30 exhibitors. The next year there were twice as many and we had to change location, while staying inside the golden triangle. Since then we have always been at the Carrousel du Louvre,
SM: What really counts is the “contact cost” which is not easy to calculate in the case of a show, because you have to know whether the contacts have a successful outcome, but ideally it is calculated by the proportion between exhibitors and visitors. In the case of Make-up in…., for all our editions, we are the show with the highest proportional value!
A new partnership for Beauteam Beauteam and its American subsidiary have recently joined the Infopro Digital Group, which has developed several shows in the sector of luxury packaging such as Luxe Pack in Monaco, New York and Shanghai. It is a leading group in information and professional services with the aim of developing their customers’ turnover and improving their productivity and effectiveness. This partnership offers a synergy between the Luxe Pack and the MakeUp In shows, allowing these events to be held in several countries wishing to host them, commented the Beauteam founders and the President and founder of Infopro Digital, Christophe Czajka, observed that the synergies between the teams will increase the power of action of Infopro Digital in the beauty sector, allowing the best of expertise to be offered to professional, whichever country they are in. The winning strategy is thanks to the common values of Beauteam and Infopro Digital: quality, a passion for beauty and luxury as well as the wish to organize high-end events where marketing, R&D and purchasing executives and deciders meet with the aim of “Business first”. In a sort of “return to the origins”, Jean-Yves Bourgeois was one of the co-founders of Luxe Pack Monaco in 1988 and founder of the magazine Formes de Luxe.
Hair: Raphael Perrier - photo: Duy Ha Minh - Make Up: Laura Djulizibaric
16th, 17th & 18th SEPT 17
MAY THE BLONDE BE WITH YOU
Incredibly blonde and healthy hair. Today this is possible with Eslabondexx Bleach,the first bleaching powder with Eslabondexx enhanced formula, for amazing results and the utmost protection.
SEVERAL CONSECUTIVE BLEACHING SERVICES THE SAME DAY and hair always at its top*.
* If applied on healthy hair; up to 3 bleaching services.
VISIT US AT HALL 25 BOOTH A26 - B27 COSMOPROF BOLOGNA 17TH-20TH MARCH
TOP HAIR DÃœSSELDORF 1ST-2ND APRIL - BEAUTYWORLD MIDDLE EAST DUBAI 14TH-16TH MAY - COSMOPROF ASIA HONG KONG 15TH-17TH NOVEMBER
PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS ACCESSORIES, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS FURNITURE FOR PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS 85 www.exportmagazine.net
PER CUTE SENSIBILE
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VISITA IL NOSTRO SITO INTERNET: www.myhaircompany.it
P roducts , accessories , furniture for hairdressers
Denman’s AnarKitty Brushes at the Grammys Red Carpet Event Denman, a world renowned UK manufacturer of brushes, combs and accessories for salon professionals and consumers, launched a limited edition version of its D3 styling brush in honour of the Grammy Awards 2017, the perfect place to promote the Denman brand. Denman attended the Red Carpet Event in Beverly Hills on 10 February to gift nominees, celebrity stylists and media with the specially designed brush which is probably Denman’s most popular brush, one of the most used and most popular among children.The lucky recipients received the specially commissioned best-selling
D3 brush featuring illustrations by Northern Irish artist, Emma Geary, AKA Anarkitty. AnarKitty’s main style focuses on strong and individual women in today’s culture but gives them a feminine twist. AnarKitty’s style and vision complements the brand image
Neutralizing Brassy Hues Brassy hair is a term used to describe unwanted warmth in hair, those dreaded yellow-orange tones that typically occur after hair has been chemically processed, dyed, and highlighted. Deepshine® Platinum X is the brand new line introduced by Rusk dedicated to those wearing platinum, silver, white, gray, blonde and highlighted hair. Hard-to-keep hues like these are difficult to counteract and daily maintenance and upkeep are crucial to avoiding any unwanted brassiness or yellowing. Without the ashy violet-blue molecules to counteract the yellow-orange molecules, the warm hues become the dominant tone and color. Formulated with optimal amount of violet pigment, The Deepshine® PlatinumX collection aims to eliminate unwanted discoloration while working to intensify brightness, leaving you with your long lasting desired color. The collection includes a variety of everyday haircare products including Shampoo, Conditioner, Repair Treatment, Lusterizer , Gel, Shine Spray, Mousse, and Hairspray formulated with the best quality ingredients.
with three brushes completing the collection: Sassy, Ruby and Goldie. The AnarKitty ‘Sassy’ brush is ideal for any fashionista with an eye for style, individuality and elegance. This illustration is a tribute to the late, great Vidal Sassoon, which incorporates the famous asymmetrical bob hairstyle. ‘Ruby’ – the image on the back of the brush is of a flapper girl - which represents the very glamorous style of the 1920’s with the influences of The Great Gatsby. ‘ Goldie’ – inspired by Audrey Hepburn and the Swinging 60s Girl, incorporates the popularity of bouffants and beehives, with the make-up inspired by Twiggy.
MACADAMIA BEAUTY GROWS RETAIL SALES DIVISION WITH NEW VICE PRESIDENT OF DISTRIBUTION FOR NORTH AMERICA Current Macadamia Professional Vice President of Business Development, Mary Hamilton Clark, has been named the Vice President of Distribution at Macadamia Beauty. In her expanded role, Mary will lead relationships with wholesale distributors in Canada and the US, focusing on Macadamia Professional and éprouvage brands. Along with this new responsibility, she will continue to oversee new business development, strengthening key clientrelationships and merchandising programs, and growing sales on behalf of Macadamia Professional and éprouvage in key markets. Mary has proven to be a vital member of the brand’s sales team where she has strengthened their overall
sales efforts in the past year. Macadamia Beauty is pleased to have her experience and passion leading the sales team in the US and Canada for both Macadamia Professional and éprouvage. Mary brings 20 years of experience in sales, business development and education in the professional beauty industry. With previous roles at TIGI, Bed Head, Toni&Guy and Clinique, she has a proven track record of building brands through her strong relationships with retailers, distributors and salons. Mary currently resides in Sonoma County in Northern California where she enjoys yoga, wine tasting and spending time with her two children.
PROFESSIONAL HAIR PRODUCTS Industrie Pagoda exploits synergy between constant technical and scientific evolution and research performed by the internal laboratory to identify innovative proposals, develop state-of-the-art custom preparations designed to satisfy customers’ needs and guarantee the highest raw material and end product quality standards. BLEACHING POWDER Industrie Pagoda bleaching powder produces excellent results without damaging hair. The various formulations available satisfy the habits and needs of customers and cover all techniques: streaks, highlights and total bleaching. • Bleaching power of up to 9 shades • Compact and supercompact bleaching powders prevent the release of volatile powders during paste preparation • Smooth, compact paste that is easy to mix with oxidizing emulsion • Rapid bleaching • Low ammonia content and ammonia-free formulations • Conditioning and hydrating properties • Custom preparation consulting • Preparation formulas can be personalised with extracts and active ingredients based on customer needs
• All formulations can be scented with stable fragrances and coloured in various shades. BLEACHING CREAM Bleaching cream is a revolutionary product with a formula that guarantees optimum bleaching performance while protecting hair. Bleaching cream is easy to apply and powder-free. • Bleaching power of up to 7 shades • Easy to mix and easy to apply • Optimum professional results • Nourishes and protects hair and reduced risk of scalp irritation • Two standard colours: white or blue • Can be scented with stable fragrances.
STRAIGHTENING TREATMENT FORMALDEHYDE FREE A specific-action, functional treatment to obtain straight, sleek and frizz-free hair. The results are guaranteed: hair that is straight, shiny, full-bodied and perfectly under control... lastingly. • Cleansing Shampoo: degreasing fluid shampoo cleanses hair deep down and prepares it for the straightening treatment. SLS-free, it contains fundamental active ingredients that help strengthen and nourish hair, while protecting the scalp. • Smoothing Fluid for naturally hair, strong or Treated hair, stressed. Innovative glyoxylic acid-based fluid offers an easy way to straighten hair perfectly. It does so quickly, using a minimal amount of product and reducing fumes to a minimum, and is also surprisingly long-lasting. • Rehydrating Mask: pH Rebalancing Mask has been created specifically to normalise hair after treatment with the straightening fluid. • Fluid Finishing, wonderfully silky fluid, doesn’t weigh hair down and provides many specific nutrients needed for wellbeing.
PARLUX: celebrating its first 40 years This year, on this occasion, the latest model, the Parlux ADVANCE® will be produced in a commemorative LIMITED EDITION called “matt blue”. Concept and production totally “Made in Italy”, quality raw materials and components, efficient customer and assistance service are the qualities which, since their presentation on the market, feature all PARLUX products,
making them the preferred ones by professionals all over the world. To celebrate this important company goal, PARLUX is going to produce during 2017, their latest, most modern, technologically advanced model (very light, extremely powerful thanks to its K- Advance® motor, Ionic & Ceramic device, anti-heating front body) a special, Limited Edition: “matt blue”. A colour never used before by Parlux that will be added to the
Parlux ADVANCE®, top hair dryer for the U.S. professionals The beauty trade exhibition organized last January by PBA (US Professional Beauty Association) by the local Convention Center in Long Beach, California, is one of the most important event of the West Coast and among its exhibitors, includes the most prestigious brands of the aesthetics, cosmetics and hair industries.
It is visited by many users and professionals and is also a unmissable meeting and education appointment thanks to the many seminars, fashion and live shows schedule planned in the different areas. PARLUX, well-known Italian brand, synonymous of quality professional
already existent colour line: black, light blue, fuchsia, orange, red, white, ice, light gold and grey graphite-the latest already available 2017 colour. The 40th anniversary commemorative logo on this “Limited Edition” hairdryer, will remind all users that they are owners of a high quality hairdryer, produced by PARLUX “Made in Italy” a company which has made and is still making history in the field of professional hairdryers throughout the world.
Parlux is supporting charitable organizations
hairdryers, presented on this occasion their latest, futuristic professional dryer, the Parlux ADVANCE® model. An extremely light and powerful tool, which presents an ergonomic and modern design and is long lasting; it is produced with Eco- Friendly materials and exclusive proven devices which assure perfect and very quick dryings resulting soft and shiny hair as well noiseless operating. By the PARLUX booth organized by Turbo Power Inc., distributor for the U.S.A, the possibility of testing and choosing the most suitable Parlux ADVANCE® model in the most recent colourful versions and attend to some famous hair fashion collection presentations, always created by the help of the futuristic “made in Italy” dryer.
During 2017, the Milanese company will be supporting the organization “MISSION BAMBINI” “Contro la fame, coltiva la vita”, is the ambitious project supporting children living in Kenya and Ethiopia. Parlux is continuing their social commitment to charitable causes (the Italian brand is already one of the main sponsors of the famous charity annual event Alternative Hair Show in London). During 2017 in fact, Parlux will be cooperating with “Mission bambini”, a charitable organization initiated in the year 2000 aiming to really help children in need through different help projects, both in Italy and abroad. Among them the local development of the territory, (even in emergency) hospitality projects, education (including the development of agriculture in autonomy) health and food safety services. Sensitive to these topics, Parlux decided to cooperate and support the project “Contro la fame, coltiva la vita”, with a voluntary donation and with the direct promotion of events and specific devoted initiatives as well as communication activities to engage their audience also through the Parlux website and their social platforms. On this purpose, the hashtag #coltiviamo la vita has been created; with it, the Milan based company wishes to involve and invite all their followers to participate with direct donations, which of course, will be entirely devolved to implement all projects regarding the above described programs. For further info, please visit the websites: www.parlux.it and http://www.missionbambini.org/cosa-facciamo/nel-mondo/contro-la-fame
# W E A R E PA R LU X
PARLUX ADVANCE Â®
P R O B A B LY T H E M O S T P R O F E S S I O N A L H A I R D R Y E R S I N T H E W O R L D 95 www.exportmagazine.net
PA R LU X . I T
THE BEAUTY OF HAIR REACHES THE EXCELLENCE BEST HAIR CARE PRODUCTS CHOISE OF HAIR STYLISTS AND PROFESSIONALS AROUND EUROPE
NIKA BEAUTY EXCELLENCE
AGE RESTORE ANTI-AGE LINE
The Italian brand, proposes hight quality professional hair care products with excellent performances to achieve needs of hairstylist and professionals. Today NIKA with 4 lines of products designed to guarantie excellent in-salon services, achieves the loyalty of customers and improves every day the prestige of new salons around Europe. Marketing materials, social network activieties, training and education, plus the know how of an amazing full brand, known in the hair care market as best keratin straightening specialist.
AGE RESTONE, a luxury “Botox Eﬀect” system that plumps up the hair, giving strenghth, absolute shine and softness to the hair. It is a very intensive anti age in-salon treatment and home care range. Amazing products designed to keep the promise for a rejuvinated hair from the very ﬁrst application.
K-PERFECTION RECONSTRUCTING LINE THE ULTIMATE SOLUTION FOR DAMAGED HAIR: K PERFECTION SYSTEM, an intensive reconstructing treatment intended for insalon and professional use, fortified wiht KEROXYNE COMPLEX, an exclusive blend of fully bio-active pure Keratin, binds strongly to damaged hair, rebuilding the internal structure and restoring elasticity, shine and strength. 80% LESS BREAKAGE / +97% IMPROVEMENT IN SHINE.
SIMPLY GLOSS-DIRECT PIGMENT LEAVE-IN SPRAY The very new idea of a hair brushing spray with pigments inside plus keratin and argan oil, designed to be used in every blow dry, making the blow dry a new experience like never before. The blow dry with Smply Gloss Leave-in Spray will never be the same, the hair will be 200% more shiny, the reﬂection of the hair color extremly intensifyed in every use.
HALL 31 STAND A14
FAIRY SILK PREMIUM
REFLECTION - PROFESSIONAL PERMANENT HAIR COLOR SYSTEM
PREMIUM, the First and only professional in-salon treatment for all types of hair that makes it incredibly easy to obtain a Smooth “SUBLIME SILK EFFECT” for over three months. After each application, hair is visibily smooth, shiny, frizz-free and easy to manage. The New Formula allows you to achieve extraordinary and long-lasting results. Without formaldeide. The secret? AMINO BOND COMPLEX, A unique formula of amino acids, hydrolysed keratin and active ingredients which are perfectly compatible with hair structure, creating not just sublime smoothness but also an extraordinary Frizz-Free Eﬀect. Just one product, only one application technique, 4 smoothing and frizz-free treatments, simply changing the processing time.
After an extensive and accurate research Nika Beauty Excellence steps into the world of hair color, to match the demands of today’s hairstylist and satisfy their client’s beauty desires. Reﬂection is the innovative permanent color solution for professionals with MPP technology, enriched with Babassu Oil and Soya Protein. Created to guarantee unbeatable performance, giving hair amazing shine and providing a higly conditioning power. A low ammonia based, Reﬂection with the innovative MPP Technology garanties excellent cover for grey hair, extraordinary lightening power and multifaceted brilliant color. UNPARALLELED PERFORMANCE. INCREDIBLE SHINE. HIGH CONDITIONING BASE.
To became a distributor please contact: IBECOSMETICA SRL Via Ponte a Piglieri, 8 - 56122 Pisa ITALY TEL +39 050 41426 / FAX +39 050 41426 / firstname.lastname@example.org / WWW.NIKA.IT
ILLUMINATE YOUR HAIR NIKA BEAUTY EXCELLENCE presenta REFLECTION, con MPP Technology,
lâ€™innovativo sistema di colorazione permanente professionale arricchito con Olio di Babassu e Proteine di Soia, studiato per garantire PERFORMANCE INSUPERABILI,
BRILLANTEZZA INCREDIBILE e un ELEVATO POTERE CONDIZIONANTE.
IBECOSMETICA SRL Via Ponte a Piglieri, 8 / 56122 Pisa ITALY PH. +39 050 41426 / FAX +39 050 41426 / email@example.com / WWW.NIKA.IT
In association with
SAVE THE DATE
14th - 16th October 2017 | ExCeL London Book your tickets quoting promo code EXP17 to be in with a chance of winning Â£250 to spend at the show!
www.salonexhibitions.co.uk/book CONTACT US: firstname.lastname@example.org or +44 121 7966291
Hair: Jules Holland Photographer: Mark Hill
NAK Hair – Australia’s fastest growing salon hair care brand NAK is an all Australian haircare company passionate about creating innovative, versatile hair care products for the professional hairdressing industry, salons, stylists and consumers
Australia is very lifestyle driven and this is reflected in our product ranges. We are inspired by our unique location and influenced by our sun-drenched environment, endless blue skies, surrounding oceans and majestic landscapes. Our Natural Australian Kulture is reflected throughout our entire product collection of beautiful cleansing, treatment, styling and finishing products, designed for all hair textures and hair conditions.
Manufacture and distribute leading edge salon only hair care products • Designed by hairdressers for hairdressers, thoughtfully created to meet consumer demand. • Formulated to meet the strictest global standards. Each product independently tested and certified to comply with European Cosmetics Product Regulation (EC) No 1223/2009. • Sulphate free and Paraben free, safe proven ingredient technologies. Evolving company • Currently Australia’s fastest growing salon hair care brand. • Exporting to 22 countries internationally and looking to appoint distribution partners in new markets.
Privately owned and managed company run by people with extensive experience in the hair care industry. • Tony Rigney – Joint Managing Director Tony Rigney is NAK’s owner and founder and has been involved in the hairdressing industry for over 25 years. He started as a sales representative and progressed to National Sales Manager of one of the largest Australian salon only hair care companies before starting up his own company, NAK. He understands both importing and exporting and what is required to forge a true long term sustainable business plan for both parties.
• John Cash – Joint Managing Director John is an owner and partner in NAK Hair and looks after the product development and marketing. With over 35 years experience in the hair care industry, working as National Sales and Marketing Manager for one of the multi-nationals, and then as the owner and director of one of the largest Australian salon only hair care companies, John has a reputation for being a straight shooting business manager. His talent is in the area of product development and building successful brands in the most competitive retail market in the world. • Quality education provided by passionate and professional educators • Distribution warehouse in the Netherlands • Products supported by a range of merchandising and POS material. Visit NAK Hair at Cosmoprof Bologna, Pavilion 35, Stand C8 Find out more about NAK Hair at www.nakhair.com.au or email email@example.com
NAK’S SIGNATURE RANGE leads the way in groundbreaking technology delivering innovative hair care products which are exceptionally LUXURIOUS to use and beautifully kind to your hair and scalp.
A PAMPERING EXPERIENCE DEDICATED TO THE WELL-BEING OF COLOUR-TREATED HAIR An exquisite blend of Botanical Essences, featuring Argan Oil, Lavender, Patchouli and Geranium, combine perfectly to naturally improve, maintain, and preserve colour-treated hair.
AUSTRALIA’S FASTEST GROWING SALON HAIR CARE BRAND
nak barber NAK’s Men’s grooming and styling range is inspired by the effortless, cool, brushed back styles worn by rebels without a cause, such as James Dean, Elvis and Johnny Cash.
TREAT THE SCALP WITH CARE FOR THICKER FULLER HAIR
SULPHATE FREE & PARABEN FREE / AUSTRALIAN MADE & OWNED / 14 Smallwood Place Murarrie Q 4172 Australia / firstname.lastname@example.org / enquiries +61 7 3899 9133 NAKHAIR.COM.AU / NAKHAIR / @NAKHAIR
ALLWAVES HAIR AND BEAUTY ACCESSORIES curleaz: a true revolution in the curl Curleaz - Vince Merino With over 30 years of experience within the hairdressing industry, Vince’s strong creative ambition let him to open his first successful salon in Bedford.
Vince is the inventor of Curleaz, a true revolotion in the curl and wave hairdressing industry. Vince invented the innovative Curleaz which was launch in late 2016 and it is already sold in USA, Europe, Asia and Middle East. Vince’s commercial and creative experience has made him insightful and motivated in the constant development of new concents and techniques, ensuring he continues to innovate and inspire. Curleaz – for a quick beach curls & waves – taking the place of rollers. It is especially designed for large
sections of hair, just wrap and roll. It is easily applied in less than 5 minutes. A completely non-damaging hair curling product. only 5 Curleaz nneded for whole head application. Unique locking system to secure and hold large sections of hair. Heat and chemical resistant due to specially selected foam technology with no wire, ensuring maximum comfort. For further details please contact: email@example.com, video demo www.curleaz.co.uk Curleaz is a granted registered design product.
The Hioshi Double Take The Hioshi Double Take has all the components to make it the finest example of Double Swivel Technology in a shear on the market today. Not only does it provide great functionality, but stylists love it because of its flexible cutting capabilities and how easy it is on their wrists. Hioshi prides itself on Safe Shears that not only don’t create problems but can help fix issues. The Double Take allows you to use your fingers and hands instead of your wrists thereby cutting down the chances of you having issues with carpal tunnel. Seldom will you find a shear that’s this beautiful and has this level of functionality. The Double Take, make it your new next shear. For further details please contact: firstname.lastname@example.org or www.hioshishear.com
HAIRDRESSING 3 NOVEMBER • BUSINESS MEETING 4 NOVEMBER • SHOW IL GRAN FINALE BY SELECTIVE PROFESIONAL • TIM HARTLEY / BROOKS & BROOKS COBELLA / SELVAGGIO / EDO BIANCHI • NOCHE Q-STARS
“Excellent programme of trainning courses ”
5 NOVEMBER • BARBEROS 3.0 AWARDS
• IV WOMEN’S BEAUTY FORUM 3, 4 & 5 NOVEMBER • HAIR LOOK FOCUS • SPEAKER’S CORNER • LOOK ACADEMY
“The greatest event in hairdressing” PASARELA HAIR LOOK 4 NOVEMBER • XVIII GALA INTERNACIONAL JÓVENES PROMESAS OMAT 2017 • HAIR FASHION NIGHT BY L’ORÉAL PROFESSIONEL
5 NOVEMBER • EFFERVESCENE BY MIKEL LUZEA • SHOW POSITIVO / X-PRESION • THE MACHINNE BY ARTERO & RODELAS
FIGARO CATWALK & AWARDS “The Spanish hairdressing’s most prestigious award show”
The awards are handed out during the Figaro Catwalk, a fabulous event that wraps up the activities of the Salón Look exhibition by presenting the finalists’ collections. Follow us:
MAKE THE MOST OF SPECIAL DISCOUNTS ON TRAIN, PLANE AND HOTELS RATES
Programme subject to possible modifications
An annual event that recognises photographic work from participating firms featuring the latest hairstyles in five different categories.
WORLDWIDE BEAUTY ALLIANCE MADE IN ITALY EXCELLENCE The companies belonging to the NG GROUP UNIVERSAL network share the same ethical and cultural values, making use of research and production systems of the highest quality. NG GROUP has partners in more than 130 countries worldwide. The data confirms that the value of NG GROUP UNIVERSAL, based on the development of cosmetic solutions able to respond to the highest expectations, on the cultural exchange between different countries and on the study of lifestyles and needs of real cosmetic consumers. This is accompanied by the value of Made in Italy excellence, that ng group universal identifies itself as a combination of the research for innovative ingredients, technological development, quality of performance, elegance and the uniqueness of the italian style.
RE-CO By Green Light
SYNERGY AND SPECIFICITY 3 complementary brands constitute the essenceof the NG GROUP UNIVERSAL project, each aimed at a specific target. Each brand offers a complete range of products and services ranging from colour to styling, from permanent wave to treatments. • Green Light, oriented towards a sophisticated holistic approach to natural cosmetics, its mood is “NEW LUXURY”: the luxury concept takes new connotations, it identifies itself in “Well being”. The concept traspares from the new iconic images of the line. • Jungle Fever, aimed to those who love to stand out through luxury and cutting edge trends; The Jungle Fever woman lives in a sensual and seducing way, but still she faces the world around her with strenght and passion. • Compagnia Del Colore, focused towards the realization of original and affordable solutions for a young and dynamic public. “Millennials” is the key word that dictates the mood of the line. The CDC woman has aesthetical models dictated by trends.
nggrp.com | email@example.com
Permanent Color Cream By Jungle Fever
Color Masks By Compagnia del Colore
ITALIAN GENIUS AND ITALIAN DESIGN FIND THEIR ESSENCE IN EXCLUSIVE LINES Universal Beauty Lab is the laboratory of NG GROUP UNIVERSAL, an italian company based in Brescia, which has a 50 years experience in dealing and producing within the hair cosmetic industry field. Its President is Giannantonio Negretti, a visionary entrepreneur engaged in research, innovation and education. To ride the great change that lives the cosmetic field he has opened a laboratory to discover new raw materials and active ingredients to create innovative formulations. Universal Beauty Lab has been investing for many years in technological resources, research and development of products formulation. The quality of Universal Beauty Lab creations it guaranteed by pharmaceutical protocols, by universitary tests and by ISO 14001:2004, ISO 9001:2008, EN 22716:2007, SGS 6371/MI CERTIFICATIONS that attests the constant monitoring of quality and safety. The Excellence Certificate in manufacturing attests that the NG GROUP company partners are leader in producing cosmetics for professionale use. More than 10 production establishment of excellence, are using the world most advanced, exclusive and modern technology. UBL equipment are composed by 50 exclusive technologies to guarantee the best productive automatism hermetically sealed, according to pharmaceutical standards. At the moment the laboratory attention is focused on innovative cosmetic products whose properties are half way between pharmaceutical products and traditional cosmetic; on products that embellish, perfumes and color, plus they have the active ingredients that make them curative.
universalbeautylab.com Info: firstname.lastname@example.org beautypioneers.com 109 www.exportmagazine.net
. GRAN VÍA VENUE . HALL 2
AESTHETICS HAIRDRESSING MAKEUP NAILS AESTHETIC MEDICINE H E A LT H Y L I F E & WELLNESS
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Shows Together Create 2 Amazing 1Fantastic Educational Event
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Orlando/Orange County Convention Center â€˘ Orlando, Florida Beauty Industry Professionals & Students Only
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SAVE $20 Off Day of Show Price
www.premiereorlandoshow.biz • www.premieredayspa.biz 800-335-7469 • #PremiereOrlando
PREMIERE ORLANDO GOES INTERNATIONAL June 3-5, 2017, the exhibition also expands its educational programs
A ticket to Premiere allows attendees access to Premiere DAYSPA, Main Stage and Hair Color Stage presentations, Classroom Education and the largest exhibit floor in the industry all at one inclusive price. The show this year will be held at the Orlando/Orange County Convention Center in Orlando, FL, June 3-5. To purchase tickets, visit www.premiereorlandoshow.biz. NEW THIS YEAR This year, Premiere continues to expand their education with new programs. Premiere Orlando will be the first in the industry to launch an entire educational area focused on Hair Loss and Trichology. If debuting a new program wasn’t enough, Premiere Orlando / Premiere DAYSPA have expanded their massage therapy and men’s grooming education as well. In addition to the new and exciting, the show will still offer exceptional education in cutting, color,
With more than 57,000 attendees each year from all 50 states and over 44 countries; over 800 exhibitors across the 7-acre exhibit floor, there is no better place on the planet for beauty and spa professionals to network and receive the education they need to succeed than Premiere Orlando. Premiere Orlando serves as an epicenter for all things salon and spa with the most influential and followed artists and manufacturers all under one roof. Staying true to their reputation as being the Industry’s Most Important Show, Premiere Orlando and their co-located show Premiere DAYSPA, aim to deliver a fantastic educational event.
SOCIAL MEDIA INFLUENCE Premiere will host the largest collection of the beauty industry’s Social Media Influencers in one location including powerhouses Sam Villa, Kelley Baker, Larisa Love, Rebecca Taylor, Tony Ly, Jenny Strebe, Mustafa Avci, Rickey Zito, Mindy Hardy, Leen & Bertus and many more. With the spike in the use of Instagram, YouTube and Pinterest in the professional beauty industry, Premiere will introduce an expansion to their Business education program focused on Social Media Marketing, to help salon owners and professionals stay relevant and continue to drive profits.
upstyling, nails, esthetics, make-up and much more that professionals across the globe have come to love. MAIN STAGE Premiere Orlando’s Main Stage is the Beauty Industry’s version of New York’s Fashion Week where celebrity stylists debut and define upcoming hair trends. For the first time ever, join Sam Villa as he moderates the Leading Ladies on Main Stage. Female leaders of the industry, Eden Sassoon, Tracey Hughes, Candy Shaw, Sonya Dove and Jenny Strebe will come together for a one-of-a-kind, inspirational panel discussion. HAIR COLOR STAGE Hair Color Stage is the go-to destination at Premiere Orlando for the serious Colorists to learn the latest in balayage, strobing, fashion colors, tips and techniques from the industry’s leading colorists.
NAILS EDUCATION Premiere Orlando is a nail technician’s paradise with educational offerings from CND’s founder Jan Nordstrom-Arnold and her talented array of educators, Young Nails, Inc. with Greg Salo, Precious Jewel Nail Designs, Tammy Taylor Nails, ORLY International, Backscratchers Salon Systems, social media influencer Mindy Hardy, plus many more. Nail technicians of all skill levels, from students to the most advanced artists can benefit from attending Premiere Orlando for the latest trends, colors, supplies and equipment. There is something for everyone.
PREMIERE DAYSPA Premiere Orlando’s co-located show, Premiere DAYSPA, showcases the latest and most important trends of the spa industry. The safety and health of clients is always a top concern for elite beauty professionals and this year Premiere DAYSPA will offer multiple
THE MAKEUP SOURCE This year’s educational lineup features makeup classes by the 2016 NAHA Makeup Artist of the Year, Isidro Valencia (who will also be a judge of this year’s makeup competitions) as well as television personality Noreen Young from NBC’s The Chat. Complimentary class topics from top makeup educators and manufacturers such as TEMPTU, Che Cosmetics, Gabriel Productions, include Creative Art, Bridal, Airbrushing, Makeup for Men, Permanent Makeup and much more. At the show, Professional Makeup Artists can also take advantage of the exhibit floor and visit the Crown Brush, Sigma and Morphe Brushes booths just to name a few, to restock their tool kits and stay up-to-date on the latest trends.
LOOK & LEARN EDUCATION For an additional fee, attendees can take extended comprehensive classes fee from some of the industry’s leading artists such as Candy Shaw, Sonya Dove, Beth Minardi, The Hair & Makeup Girl and The Goonies.
MASSAGE THERAPY PROGRAM The massage therapy program allows Florida and Nationally Certified Licensed Massage Therapists to earn up to 12 Live CE Credits in three days all included with their show ticket purchase. This year, Premiere DAYSPA has doubled the class offerings allowing massage therapists more diversity in class selection.
HANDS-ON WORKSHOPS Offering more than 45 hands-on workshops, attendees have the opportunity to get hands-on and learn something new or refine the skills they already have by learning from the best in the industry.
classes from both The Melanoma Foundation of New England and Oncology Spa Solutions to help estheticians in screening for melanoma and treating oncology clients. Estheticians can discover the latest in waxing from manufacturers such as GiGi, Clean + Easy, Cirépil by Perron Rigot Paris and Satin Smooth featuring
Lonia Campagna, Margarat Glazier and the world’s most coveted celebrity arch artist, Kelley Baker. Premiere DAYSPA will also offer Spa Professionals’ favorites such as Ardell, Circadia by Dr. Pugliese, DermAware Bio-Targeted Skin Care, Elite Academia, Évalash Beauty, FarmHouse Fresh, Minkys, Repêchage and many more.
Il tuo asciugacapelli. Il tuo stile. La linea BaBylissPRO® LUMINOSO™ è stata create nella tradizione artigianale italiana, per conferirle un livello di personalizzazione che eleva uno strumento per l’acconciatura da semplice “asciugacapelli”al “TUO asciugacapelli”. Esprimi la tua individualità e crea uno stile unico scegliendo fra 6 colori,ciascuno con filtri di 8 colori. Così,con 48 combinazioni,è possibile cambiare il look dell’asciugacapelli in qualsiasi momento, a proprio piacimento. Asciugacapelli fabbricati in Italia, da 2100 W, potenti, con una bella finitura,dotati di motori AC di lunga durata, in grado di generare una velocità di 130 km/h dell’aria, per un’asciugatura rapida.
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atch, Make it yours!
Your dryer. Your way. The BaBylissPRO® LUMINOSO™ line was created in the tradition of Italian craftsmanship to bring a level of personalization that elevates a styling tool from simply “a dryer” to “YOUR dryer.” Express your individuality and create a unique style by 8 different colored accent filters. With up to 48 possible combinations, you can change your dryer’s look as often as the mood strikes you. Powerful 2 100 W made in Italy professional dryers with a beautiful finish that feature long-life AC motors for outstanding air speed and fast drying results.
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ANUBIS COSMETICS, s.l C/. Frederic Soler E-08205 Sabadell (Barcelona) Spain tel.+34/937-273227 - fax +34/937278851 email@example.com www.anubis-cosmetics.com ARTEM GIORGIO VEZZOSI s.r.l. Via Contarella, 17 I-42019 Scandiano (RE) tel. +39-0522-856185 - fax +39-0522-983197 BABYLISS PRO 1737 Route de Saint Bernard F-06227 - B.P. 213 - Vallauris Cedex tel.: +33 (0) 493-643333 - fax +33 (0) 493-648508 firstname.lastname@example.org BAREX ITALIANA s.n.c. Via Grazia, 11 I-40069 Zola Predosa (BO) tel. +39-051-751554 - fax +39-051-752757 Contact: Mr. C. Bajesi BBCOS s.r.l. Via del Lavoro, 37 - Loc.Cappellazzo I-12060 Cherasco (CN) tel. +39/0172-495277 - fax +39/0172-499566 www.bbcos.it - email@example.com BEAUTY SERVICE Via Romolo Gessi, 14 I-25135 Fraz. S. Eufemia Brescia tel. +39-030-3363045 - fax +39-030-3363812 Contact: Mr. Giannantonio Negretti B&B PLASTICS MOULDING s.r.l. Via Zara, 18 I-20031 Cesano Maderno (MI) tel. +39-0362-550834-506777 - fax +39-0362-550834 www.bebplasticsmoulding.it - e-mail: firstname.lastname@example.org BECKER-MANICURE e.K. D-42655 Solingen Friedrich-Wilhelm-str. 18-22 tel. +49/212-223340 - fax + 49:0212-2233421 email@example.com - www.becker-manicure.de Bonvini s.r.l. S.P. Arceviese N. 225 - I-60019 Senigallia (AN) tel. +39-071-66442 - fax +39-071-7960000 firstname.lastname@example.org - www.bonvini.biz Bottega di Lungavita s.r.l. Via A. Verga, 13 I-24127 Bergamo www.bottegadilungavita.it - email@example.com Brelil s.p.a. V.le Europa, 10 I-26855 Lodi Vecchio Lodi Tel. +39/0371-4611 - fax +39/0371-460331 www.brelil.com - e-mail: firstname.lastname@example.org BRUNO SCARAVAGGI s.p.a. Via Rosario, 56 - I-26100 Cremona tel. +39-0372-460200 - fax +39-0372-28707 e-mail: scaravaggi@scaravaggi com Contact: Mr. B. Scaravaggi CA-MI s.r.l. Via Ugo La Malfa 13 I-43010 Pilastro (PR) - Italy tel. +39 0521 637133 - 631138 fax +39 0521 639041 email@example.com - www.ca-mi.eu CERIOTTI s.r.l. Via Moscova 21 I-20017 Rho (Mi) tel. +39-02-93561413 - fax +39-02-93561646 e.mail: firstname.lastname@example.org - www.ceriotti.it CINDERELLAHAIR Inc. 12304 McCann Drive Santa de Springs, CA 90670 - USA tel. +1/562-903-1063 - fax +1/562-903-1064 Colordesign s.r.l. Via Silvio Pellico, 10 - I-25086 Rezzato (BS) tel +39-030-2190568 - fax +39-030-2198771 email@example.com - www.colordesign.bs.it Contact: Mr. G. Mogni - Ms. S. Mogni CONAIR PRO 1 Cummings Point Road - USA - Stamford CT 06904 tel. 1-203-3519000 - fax 1-203-3519180 CONFALONIERI MATITE s.r.l. Via al Piano (Zona Industriale) I-23020 Gordona (SO) tel. +39-0343-42011 - fax +39-0343-42000 Contact: Daniela Battistessa Cotril S.p.A Via Trento, 69 - I-20021 Ospiate di Bollate (MI) tel. +39-02-38343253 www.cotril.it CUCCIO NATURALé tel. 661-257-7827 - fax 667-257-5856 www.cuccio.com - firstname.lastname@example.org CUMBO s.r.l. Via Michelangelo Buonarroti, 10 I-20090 Cesano Boscone (Milano) tel. +39-02-4501581 - fax +39-02-4582623 Contact: Mr. R. Cumbo da galeno officine cosmetiche s.r.l. Via Boscofangone, zona industriale ASI, I-80035 Nola tel. +39-081-8210296 - fax +39-081-19735752 email@example.com Contact: G. Festa D.D.A. s.r.l. - Demeral Via Divisione Acqui, 52 - I-36100 Vicenza tel. +39 0444 349001 firstname.lastname@example.org
Dima Cosmetics s.r.l. Via Annibali 31/L - I-62100 Macerata (MC) tel. +39-0733 280228 - fax +39-0733 285843 www.jeanpaulmyne.com
INDUPLAST s.p.a. Via Europa, 34 - I-24060 Bolgare (BG) tel. +39-0358-354011 - fax +39-0358-354120 www.induplast.it - email@example.com
DZD COLOR CHART MANUFACTURING Co, Ltd Unit 2406, South Tower, World Trade Center No. 371-375, Huanshi Dong Road Guangzhou, Guangdong, China Zip Code 510095 Fax +86-20-8760-3991 tel. +86-20-8760-3992 - f+86-20-8760-1568 www.chinadzd.com - firstname.lastname@example.org
Industrie Pagoda s.r.l. Via Spallanzani 24/26 I-24061 Albano Sant’Alessandro (Bg) tel. 035 501116 - fax 035 500894 www.industriepagoda.it - email@example.com Contact: Vittoria Condemi
EGOWORLD Via Ferrari, 9 - I-46014 Castellucchio (MN) tel. +39-0376-437047 - fax +39-0376-1872026 www.egoworld.it - firstname.lastname@example.org Contact: Mr. A. Zanotti
In Italy Haircolor s.r.l. Via Gianni Agnelli, 5 - I-25086 Rezzato Bs tel +39-030-2793574 - fax +39-030-2793442 email@example.com - firstname.lastname@example.org www.initalyhaircolor.com Contact: Mr. G. Mogni - Ms. S. Mogni
ELCHIM s.p.a. Via Tito Livio, 3 - I-20137 Milano tel. +39-02-5511144 - fax +39-02-55185141 www.elchim.it - email@example.com Contact: Dr. Sergio Bove
INTERNATIONAL HAIR KULTURE s.r.l. Sede Operativa: Via Romolo Gessi, 16 - I-25135 Brescia tel. +39-030-2352011 - fax +39-030-3363959 firstname.lastname@example.org www. internationalhairkulture.com
ELGON PIDIELLE s.r.l. Via Bergamina, 7 - I-20014 Nerviano (MI) tel. +39-0331-580166 www.elgoncosmetic.it - email@example.com Contact: Mr. Andrea Laudando
ITALCAPSULA G. Rotta s.r.l. Via Mestre, 9 - I-20063 Cernusco Sul Naviglio (MI) tel. +39-02-92101788 - fax +39-02-92102671 Contact: Mr. M. Ghiandoni
EMSIBETH s.p.a. Via Giovanni Murari Brà, 35/G I-37136 Verona tel. +39/045-503044 - fax + 39/045-502773 ESI s.p.a. - Aloedermal Via delle Industrie 1 - I- 17012 Albissola Marina (Savona) tel. +39-019-486923/25 - fax +39-019-486923 e-mail: firstname.lastname@example.org www.esitalia.com - www.aloedermal.com ETI s.p.a. Via della Scienza, 49 - I-25039 Travagliato (BS) tel. +39-030-6863964 - fax +39-030-6863944 www.eti-italy.com - email@example.com Contact: Ms. Sara Civitelli Faby Line s.r.l. I-13100 Vercelli - Via Meucci Int. Chatillon tel. +39-0161-215333 - fax +39-0161-250523 FARMAGAN s.p.a. Via Fosso del Canneto 34 Galazzano 47891 - Rep. di San Marino tel. +378-0549/905852 www.farmagan.com - firstname.lastname@example.org FARMEN INTERNATIONAL COSMETICS DISTRIBUTION Via Leinin, 150 - I-10036 Settimo T.se (TO) tel. +39-011-8023411 (sel. pass.) - fax +39-011-8023447 Contact: Mr. G. Manzetti - Mr. G. Bassignana email@example.com
ITALIAN GROUP s.r.l. Via Aldo Moro, 13 - I-25124 Brescia tel. +39-030-3762669 - fax +39-030-3361077 firstname.lastname@example.org - www.italiangroup.it JAGUAR Stahlwarenfabrik GmbH & Co. Kg Ketzberger Str. 22 - D-42653 Solingen tel. +49-212-25207/0 - fax +49-212-2520777 Kaaral s.r.l. Zona Industriale - C.da Piana Sant’Angelo I-66050 San Salvo (CH) tel. 0039 0873 343127 - fax 0039 0873 548151 www.kaaral.com - email@example.com KLÉRAL SYSTEM s.r.l. Via Lurisia, 6 - I-10024 Moncalieri (TO) tel. +39-011-6479020 - fax +39-011-642193 www.kleral.com - firstname.lastname@example.org Contact: L. Marianella LADY BURD Manhattan office - 130 West 42nd Street, Suite 801 New York, NY-10036, USA 1.212.679.4941 - 1.800.533.0749 (TOLL FREE) 1.212.679.6415 (FAX) LANDOLL MILANO s.r.l. Via Soncino 15 - I-26010 Ricengo (CR) tel. +39/0373-267757 - fax +39/0373/267973 e-mail: email@example.com - www.landoll.it Contact: Mr. Fabrizio Luca Ascoli
FORFEX PRO Münsterstrasse, 100 D-40476 Düsseldorf - Germany tel. 49 (0) 211-97036-0 - fax 49 (0) 211-97036-49
Little Butterfly Organic Ltd. 22 Priory Mansions, 90 Drayton Garden SW10 9RG London – UK tel. + 44/203-1513772 - fax + 44/2031513732 firstname.lastname@example.org - www.littlebutterfly.com Contact: Mrs. Gudrun Wurm
GAMOX Via A. Toscanini, 86 - I-46043 Castiglione Delle Stiviere (MA) tel. +39-0376-636954 - fax +39-0376-940847 Contact: L. Gatti
MAESTRI ELVARES & FIGLI s.n.c. Via Terenzin, 13 - I-42100 Reggio Emilia tel. +39-0522-553482 - fax +39-0522 553474 www.3me.it - email@example.com - Contac: Mr. Maestri
GA.MA® Italy s.r.l. Via Sant’Alberto, 1714 - I-40018 San Pietro in Casale (BO) tel: +39-051-6668811 - fax: +39-051-6668822 firstname.lastname@example.org - Contact: Mr. L. Facchini
MEDITERRANEA – FRATELLI CARLI S.p.A. Via Paressi, 11 - I-18100 Imperia tel. +39-0183-7080 www.mediterranea.net - Contact: L. Carli
GAMMA PIÙ s.r.l. Via Caduti del Lavoro, 22 - I-25046 Cazzago S. Martino (BS) tel. +39-030-7751011 www.gammapiu.it - email@example.com Contact: W. Sartori
MEHAZ WORLDWIDE Spilo Mehaz Worldwide - USA tel. +1-213-687 8600 - fax +1-213-620 1295
GENERAL PROJECT s.r.l. Via della Gora 15/19 - I-50025 Montespertoli - (FI) tel. +39-0571-675076 - fax +39-0571-675077 www.generalproject.com GIAMBERTONE s.r.l. Via E. Fermi, 126 - I-00146 Roma tel. +39/06-5591909 - fax +39-06-5590890 firstname.lastname@example.org - www.giambertone.it
M & M International, Inc. 125 N. Congress Ave., Ste 17 Delray Beach, FL-33445 - USA www.braziliankeratin.com Mirato s.p.a. Strada Provinciale Est Sesia I-28064 Landiona (NO) tel. +39-0321-827711 - fax +39-0321-828273 www.mirato.it
ONETECH s.r.l. Via del Fiori, 10/c - I-35018 San Martino di Lupari (PD) tel. +39-049.9988800 - fax +39-049.9988859 OYSTER COSMETICS s.p.a. Via Barzizza, 37/A - I-46043 Castiglione delle Stiviere (MN) tel. +39-9376 636290 - fax +39-0376 631911 www.oystercosmetics.it email@example.com Panzeri Diffusion s.r.l. Via Brodolini, 30 I-21046 Malnate tel. +39-0332-426312 www.z-oneconcept.com - firstname.lastname@example.org PARLUX s.p.a. Via Goldoni, 12 I-20090 Trezzano S/N (MI) tel. +39-02 48402600 - fax +39-02 48402606 Contact: Mr Parodi PDT Cosmetici s.r.l. V.le Cavalieri del Lavoro I – 70017 Putignano – BA tel. + 39/080-4931509 - fax + 39/080/4055581 e-mail: email@example.com - web:www.pdtcosmetici.it Contact: Dott. Paolo Contri PFEILRINGWERK GmbH & Co. Kg Sudetenstraße, 5 D-42653 Solingen tel. +49-0212 5461-0 - fax +49-0212 5461-89 firstname.lastname@example.org - www.pfeilring.com POOL SERVICE s.r.l. Via Siracusa, 8 I-21050 Bolladello di Cairate (VA) tel. +39-0331 311399 - fax +39-0331 311529 PromoPharma s.p.a. Via Biagio di Santolino, n. 156 47892 Acquaviva - Repubblica di San Marino tel. +39-0549 911030 - fax. +39-0549 956742 www.promopharma.it - e-mail: email@example.com PUNTI DI VISTA s.r.l. Via Spagnuolo, (Prov. Caivano - Aversa) s.n.c. I-80020 Frattaminore (NA) tel. +39-081-8362039 - 081-8354556 fax +39-081-8352800 www.puntidivista.it - e-mail: firstname.lastname@example.org RENÉE BLANCHE I-84050 Lustra (SA) - C/da Corticelle tel. +39-0974-839286 www.reneeblanche.it REVIVRE ITALIA s.p.a. Via Vallina Orticella, 34 I-31030 Borso del Grappa (TV) www.revivre.com Robanda International, Inc San Diego, California, CA 92110 tel. +1-619-276.7660 - fax +1-619-276.7661 Shawn@robanda.com Shenzhen Shenchuang Electrical Appliance Co., Ltd. NITION (Marketing&Sales) Office Add: Room 1412, West tower of Costal city, Haidesan Rd., Nanshan, Shenzhen, 518054 China YSC (Factory) Factory Add: Building 15, Shaer Industrial Park, Ditang Rd, Shajing, Baoan, Shenzhen, 518104 China tel: 86-755-29899201 - mobile: 86-13828885169 - fax: 86-755-29899219 www.nition.hk - email@example.com Silgan Metal Packaging Silgan Holdings Austria GmbH Landskrongasse 5/1 A-1010 Wien firstname.lastname@example.org - www.silganmp.com Solis Ag Solis Hous - Europastrasse 11 CH-8152 Glattbrugg tel. +41/44-8746464 - fax +41/44-8746480 email@example.com - www.solis.ch - Contact: Mr. Thomas Nauer
MiTi s.p.a. Via Thiene, 104 - I-36013 Piovene Rocchette (VI) tel. +39 0445581582 - fax +39 0445588320 www.mitigd.com
SPAZZOLIFICIO PIAVE s.p.a. Via Palladio, 5 I-35019 Onara di Tombolo (PD) tel. +39/049-5993122 - fax +39/049-5993528 firstname.lastname@example.org - www.piave.com Contact: F. Gobbo
Moana Skincare Europe - Bergamotte GmbH Friedrichstrasse 171 - D-10117 Berlin - Germany tel. +49-30 4699 90780 - fax+49 30 46999 0781 email@example.com - www.moanaskincare.com
TAMARA ROSE 30-32 Garner Place, Inglebun NSW 2565 Australia tel. +61/407267267 www.tamararose.com.au - www.amrhair.com.au
GREEN LIGHT GROUP Via Romolo Gessi, 14/16/18 - I-25135 Brescia tel. +39-030-3363045 - fax +39-030-3363812 www.greenlight.it - firstname.lastname@example.org
MYOSOTIS s.r.l. Via XX Settembre 9 - I-37129 Verona (VR) tel. +39-045-502798 - fax +39-045-8207770 Contact: Mr. M. Mattiello www.orising.com
TECNO ELETTRA s.r.l. Via Puglie, 10/12 - I-60030 Monsano (AN) tel. +39-0731-60 54 35 - fax +39-0731-60 54 36
G.V.F. s.p.a. IteLy Hair Fashion Via Falcone, 8 - I-20080 Vernate (MI) tel. +39-02-90093743 - fax +39-02-90093740 Contact: Mr. I. Fusaro
NAK 14 Smallwood Place, Murrarie 4172 Australia tel. + 617/38999133 e-mail: email@example.com
HELEN SEWARD HAIR PRODUCTS Via De Gasperi, 8/A - I-20020 Lainate (MI) tel. +39-02-93570057 - fax +39-02-93571418 www.helenseward.it - firstname.lastname@example.org Contact: G. Arteritano
Neva Ltd. Miramarska 23 - 10 000 Zagreb, Croatia tel: +385 1 24 13 900 email@example.com, nevaprivatelabel@atlanticgrupa. com www.atlanticgrupa.com
HSA s.p.a. Via Ugo Foscolo, 27 - I-21050 Bisuschio (VA) tel. +39-0332-474654 - fax +39-0332-850307 firstname.lastname@example.org - www.hsacosmetics.com Contact: Mr. Stefano Zanzi
NIKA - IBECOSMETICA s.r.l. Via Ponte a Piglieri, 8 Int 11 - I-56122 Pisa tel. +39-050-24461 - fax +39-050-24461 email@example.com - firstname.lastname@example.org www.ibecosmetica.com - www.nika.it
GI-PICCO’S COSMETICS V.le dell’Industria, 43 - I-20037 Paderno Dugnano (MI) tel. +39-02-9106131 - fax +39-02-99041361 Contact: Mr. S. Inguaggiato GM KOSMETIK s.r.l. Sede Operativa: Via Romolo Gessi, 18 - I-25135 Brescia tel. +39-030-3363011 - fax +39-030-3362602 www.gmkosmetik.com - email@example.com
The mixedge llc 227 E. Pomona Blvd. Monterey park - CA-91755 www.x-edge.us - firstname.lastname@example.org VIRGILIO VALOBRA di G. Valobra Via G. Carducci, 5/7 - I-16121 Genova tel. +39-010-581171 - fax +39-010-5702191 Contact: Mr. G. Valobra VISION COSMETIC s.r.l. Via dell’Impresa, 21 - I-46043 Castiglione delle Stiviere (MN) tel. +39/0376-671638 - fax +39/0376-949847 email@example.com WALAND s.r.l. Via S. Rita da Cascia, 65/67 - I-20143 Milano tel. +39-02 36512179 - Fax +39-02 36512180 www.waland.org - firstname.lastname@example.org
Every woman, a starâ€Ś WITH COTRIL COLOR TECH Today women are increasingly demanding when it comes to their hair, just like cinema, television and entertainment stars. For them, the ideal color must be bright, perfect and long-lasting, while the hair must remain soft, bouncy and hydrated.
Cotril has a guaranteed answer for all these requirements: itâ€™s COLOR TECH the zero defect color, the most loved by hairdressers, women and celebrities.
The result is a flawless and long lasting color, the hair will be incredibly shiny, bouncy, healthier and visibly rejuvenated. Color Tech is not only an ultraprofessional, reliable and highlycosmetic hair color, but is also a deep treatment, formulated to take care of the color of the hair fiber through the revolutionary pigments developed by Cotril laboratories, ensuring perfect, faithful and safe results. With its low ammonia content, safe cosmetic base and balanced coloring mix, Color Tech allows to thoroughly enjoy the pleasure of color, with no worries, ensuring maximum care of the hair. Thanks to its specific formula, Color Tech has a regenerating
effect on the hair. It reactivates and regenerates the hair fiber, giving it renewed strength, nourishment and vitality. A deep color filling treatment, that is able to condition that hair structure, improving color yield and helping color last longer. Itâ€™s extraordinarily faithful to the shades in the color chart. It covers white hair, provides extreme shine, ensures maximum scalp and hair protection and lightens the hair up to 5 tones. In addition, it is available in 120 nuances, allowing hairstylists to customize their service and express all their creativity. Color Tech with its rich and soft cream-gel formulation, is easy to mix, to apply and to rinse. Furthermore it does not drip or stains nor irritates the skin. Also, thanks to its low ammonia content, is not aggressive towards the hair, nor damages it. Lastly, it does not give off irritating fumes, but a pleasant exotic perfume. In addition to Color Tech, Cotril offers a wide range of coloring designed to meet the needs of the most demanding customers: Coaree Plus, the highly advanced gentle no ammonia and no p-Phenylenediamine permanent hair color, Technicolor, the oxidative hair color with a highly innovative formulation based on nanotechnologies, Biocolor, the long lasting tone on tone ammonia free hair color, Creative Walk Soon, coloring in ten minutes. Visit our website www.cotril.it to discover all products.
E' un'esposizione permanente e aggiornata di cosmetici - profumi - articoli per l'igiene - prodotti fitocosmetici - bigiotteria - articoli d...