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events

China Beauty Expo the Hub of Beauty in Asia China Beauty Expo introduces its “innovation and fashion” theme to connect international cosmetic players across each segment of the industry. CBE provides a unique branding and trading platform for international companies that are developing business in Asia and building a foothold in China

China Beauty Expo (CBE), Asia’s largest beauty trade show, will celebrate its 24th anniversary at the Shanghai New International Expo Center from May 20-22, 2019. CBE 2019 will bring together 500,000 trade visitors from 85 countries and regions and coming from all channels, including department stores, shopping malls, supermarkets, specialty chain stores, beauty salons, nail salons, SPAs, hair salons, plastic surgery hospitals and e-commerce outlets. Why Shanghai As the China’s largest economic center and trading port, Shanghai is a city with modern features and Chinese traditional culture. Pop-up shops of fashion top brands, leading shopping malls, runways, fashion week, art festivals make Shanghai become a trendy city where more home and abroad young generations, celebrities, designers and elites in fashion industries gather.

CBE chooses Shanghai as the foothold is because the organizer wants to offer all exhibitors and visitors a business platform as well as a ultra-fashion experience. For you, the three-day beauty show is not only a commercial event but also a chance to feel the city in a fashion and science way.

Policy Release – Promoting the Imported Goods From July 1 this year, the State Council executive meeting decided to further reduce the import tariffs on consumer goods. Among them, the average import tariff rate on detergent products and cosmetic products such as skin care, hair products decrease from 8.4% to 2.9%. Unprecedented tax reduction is undoubtedly promoting imported cosmetics.

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Demands of Young Generations are Rapidly Upgrading Today we will focus on the generation of post 90s aging between 19 to 28 who account for 31% of the whole population. The post 90s have grown as the major shopping group with enormous potential in China’s marketplace. The 1990s are born in an era of China’s rapid growth and booming of the internet, so they have different shopping habits compared with the elders. They want to be unique, trend to like novel things and have a different taste for fashion. From the perspective of products, the young consumers not only have demand for the quality of products, but also begin to pay more attention to the packaging, design of the products as well as the storytelling behind it. Some cute and cool elements which embody their character and style become the key purchase driver for them. In a word, they pay attention to the products rather than a brand name.

Export Magazine 9-18  

E' un'esposizione permanente e aggiornata di cosmetici - profumi - articoli per l'igiene - prodotti fitocosmetici - bigiotteria - articoli d...

Export Magazine 9-18  

E' un'esposizione permanente e aggiornata di cosmetici - profumi - articoli per l'igiene - prodotti fitocosmetici - bigiotteria - articoli d...

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