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events

The Italian Market For Natural Beauty Shows Impressive Growth In Italy, of the over 3,700 cosmetics products on the market in 2017, half were in the “green cosmetics” category and sold in herbalist shops. However, many consumers remain confused over what constitutes a natural beauty product and the distinction between natural and organic is not as clear cut as it is in Germany or France. That’s why organic certification for cosmetics is considered to be very important.

Green Beauty Versus Greenwashing VIVANESS offers the special show Breeze with selected newcomers and indie brands, the “Innovation made in Germany” pavilion, and the Novelty Stand. The International exhibition is renowned for its exacting approval criteria, its international focus

ISO Creates Global Guidelines Legislative developments built around consumer-safety along with sustainability are the key trends in the European cosmetic industry. The role of certified natural and organic cosmetics differs from country to country- in Germany, France and Italy certification has great significance. Therefore, the international organization ISO, in collaboration with the cosmetics industry, has established a guideline (ISO 16128) that uniformly regulates natural ingredient content.

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and its clear dissociation from greenwashing, a malpractice that negatively impacts authentic producers and can discourage and undermine consumer confidence in the sector. VIVANESS – held in conjunction with BIOFACH, World’s Leading Trade Fair for Organic Food – provides genuine guidance for industry and trade.

Export Magazine 9-18  

E' un'esposizione permanente e aggiornata di cosmetici - profumi - articoli per l'igiene - prodotti fitocosmetici - bigiotteria - articoli d...

Export Magazine 9-18  

E' un'esposizione permanente e aggiornata di cosmetici - profumi - articoli per l'igiene - prodotti fitocosmetici - bigiotteria - articoli d...

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