company
Creativity, the magic of originality Creativity is the magic of originality. It is the ability to go beyond, using imagination to give birth to endless possibilities and to develop new ideas capable of turning into concrete objects. Creativity is the combination of two essential elements: imagination and action. It means thus to innovate through a new perception which goes beyond the product itself. Imagination is at the base of the creativity and enthusiasm that Baralan applies in the continuous development of new ideas and innovative solutions.
Baralan Embracing Beauty
Therefore, Baralan’s packaging is the result of a relevant creative process, of research, of experimentation and originality, and the result of an active listening to market requests, combining elements of functionality, aesthetics and usability. Hence, Baralan reveals itself “Creativity Ambassador”, which means ambassador of imagination, which is the starting point and daily motivation, a core value that with excellence, passion and integrity, allows Baralan to create added value. In this way iconic and aesthetically impactful, time resistant products are developed, as a promise of intrinsic and long-lasting quality of the product contained, which are able to meet the needs of the final consumer being reliable and functional.
Creativity is the art of choosing and, for Baralan, it is expressed also by the endless possibilities to personalize a packaging. This is done through the development of a customized design as well as an endless variety of decorating techniques. In particular, these techniques, with the result of different effects, matte or glossy, with the use of shiny colors and excellent contrasts or more soft and matte colors, create products with even more sophisticated and original finishes. The goal is to obtain a simple, yet elegant and refined packaging, synonymous of prestige and high quality. Starting from a simple sketch, Baralan experiments the most complex graphic processing and works in partnership with the key players of its value chain to realize its own products. The constant comparison with specialized teams sets the base to create reliable, versatile and quality packaging, studied in every detail. The creative driver turns out to be thus a fundamental feature for Baralan in order to enhance the product itself.
Creativity means thinking out of the box and seeing the world in a different way to make the difference. When creativity turns on, ideas come alive and the result is a packaging which amazes and fascinates. For Baralan, being creative means to have the ability to go beyond the ordinary and to develop products with the right balance between experience and innovation, both characteristics of Baralan’s entrepreneurship style.
41